Content Amplification Podcast

I found an amazing tool called Motion that has blown my mind this week in how it keeps me on task and I don't lose track of items I need to complete.

Wow, it's been almost a month since I had an episode to publish. Why? because I have been sick from Covid to the Flu and was really feeling down and out. Both physically and also with motivation. Then this week something happened within one of my client's Keap accounts that sparked some excitement back in me and turned my outlook around.

In this episode, I had an in-depth interview to learn how Amy Murphy from www.everythingamy.ca was able to grow her business over the years. From network marketing, publishing a book, audiobook, and course, to acting and even paranormal investigating. During this episode, you'll be inspired and understand that life is a journey and there are many ups and downs. To learn more go to https://www.everythingamy.ca

You may be wondering how you pitch your free webinar. If that's the case, then this episode is for you. I will break down a concept called content staircasing that will help you understand where you might be going wrong in your podcast promotions.

An experience with my son this morning got me thinking about beliefs and what they mean in your content and your business. Do you truly believe that what you are putting out into the world is or can make a difference? Do you believe that when you wake up and put your feet on the floor each and every day that you are positively impacting the lives of others? In this episode we dive into your beliefs as well as how you should view the content that you are creating. Resources mentioned: https://youtube.com/bluecowmarketing https://www.bluecowmarketing.ca/tools https://www.blackstarwealth.com https://www.totalwealthaccelerator.com THIS EPISODE IS SPONSORED BY eWebinar: https://www.bluecowmarketing.ca/ewebinar

The biggest breakdown that happens in the growing of an email list is....THE EMAILS. Yeah I know right! you have all the intentions of building your list and you then have an auto reply thanking them for subscribing but then what...nothing. You draw a blank, you don't know what to say and it leaves you standing around like "Steve Urkel" from the 90's sitcom Family Matters saying "Did I Do That?" Well in fact you didn't do that...you did nothing. Let's change that right now and spend the next 23 minutes listening to what the "Fresh Princess of Email" can teach you about creating emails that convert to sales. Get her offer here: https://lizwilcox.samcart.com/products/20-min-newsletters-homepage/

The everlasting debate about SEO is that, does it make a difference with the way the internet is working. Do you really have control to make a difference in how your content shows up unless you have a super crazy budget and a team of stealth ninjas behind you? Great question. Today's guest is Jason Berkowitz from breaktheweb.agency and we dive into some very valuable SEO topics in the show. Resources mentioned in the show. Our sponsor: EWebinar - https://www.ewebinar.com Our Tools https://www.bluecowmarketing.ca/tools

In this episode, I'm going to share my process for selecting guests for my podcast. Also give you tips on what you can do to ensure a smooth transition from interest to booking. We also talk about a cool tool called "Rabbit Loader" Find more tools at https://www.bluecowmarketing.ca/tools

If you've been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV's decision was sexist. This is a huge movement and a few Canadian brands have jumped on board for support. I felt it was worth talking about it from the side of when should you use your brand to support messaging and movements.

In this episode, I share a story about taking my son to the fair and how that experience has a lot of lessons parallel to running your business. Also the importance of doing something you're still passionate about. This episode is sponsored by: EWebinar - Learn more at https://www.bluecowmarketing.ca/ewebinar Want to see the tools we use in our own business? Go to https://www.bluecowmarketing.ca/tools

For most business owners you have the basic google analytics on your website so you can see how many people have come to your site and what pages they have visited. You're only scratching the surface of what this can do for you. The key is how you plan and set it up. Chris Mercer from Measurement Marketing is here to share his process on what you should be doing to improve the power of your data. Free Toolkit: https://MeasurementMarketing.io/amplify Our Tools: https://www.bluecowmarketing.ca/tools E-Webinar https://www.bluecowmarketing.ca/ewebinar

I find that many business owners who are beginning advertising online focus on building the ad for the platform and then think about what they can promote vs what they need to promote and how will that fit on the platform. Links Mentioned In The Show https://www.bluecowmarketing.ca/tools/ https://www.bluecowmarketing.ca/ewebinar

Today's guest is Tyler Hayden, he is a professional speaker, coach, and trainer who has self-published 26 books in 26 years. He is here to share his experience and tips on how you can leverage the power of self-publishing to grow your business and brand. Learn more from him at https://www.tylerhayden.com Learn more about eWebinar at https://www.bluecowmarketing.ca/ewebinar

The overwhelm small business owners face when it comes to creating content for their business on social media is a real struggle. We are going to explain in the next 33 minutes that it doesn't have to be that way. Hannah Acosta from Ugly Mug Marketing is here to break down what you really need to focus on to show up consistently without being a prisoner to the platform. Learn More At: https://www.uglymugmarketing.com/ Watch Hannah's Webinar Replay - https://www.facebook.com/watch/live/?ref=watch_permalink&v=761957034834075 This podcast is sponsored by: https://ewebinar.com/bluecowmarketing?via=shaunwhynacht

Trust plays a major role in how your prospects see your brand and business. It's very easy to lose trust in your market by doing little things you probably aren't aware are hurting you. In this episode, we dive into what you can do to build trust and a stronger relationship with your audience. This podcast is sponsored by: eWebinar https://www.ewebinar.com/?via=shaunwhynacht

Erika Zeigyte is the founder of Prosana, a consulting and recruitment firm that helps marketing and e-commerce brands find remote team members as well as build foundational systems for their business. https://theprosana.com/ https://www.linkedin.com/in/erika-zeigyte-7a9446122/

eWebinar Cofounder and CEO, Melissa Kwan, has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, she has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. Over the last decade, Melissa has come to believe that happiness should be the foundation of one’s career, not the other way around, and that the way to achieve this is by intentionally designing one’s life. This belief was born in part from the soul-crushing experience Melissa endured giving the same webinar over and over again while onboarding and training customers for her previous SaaS company. She wanted to free others from the same trap by giving them a way to automate their repetitive webinars, so they could get their time back and spend it doing something else they value more instead of being tied to Zoom all the time. Resources Mentioned https://www.ewebinar.com/?via=shaunwhynacht https://www.descript.com/

Mark is a serial entrepreneur and lover of marketing, developer of thought leadership brands and founder of Content Callout, the B2B content marketing agency. He is the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world). Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world and he has been referenced in Entrepreneur, Forbes, Thrive Global and many other publications.

What is SEO and how do you start to understand all the pieces that go along with it. In this episode I speak with Brandon Leibowitz an SEO expert who breaks down what you need to know about SEO. Brandon Leibowitz runs and operate SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Get his free masterclass: https://seooptimizers.com/gift/

In this episode, I speak with Scott Moran, Co-founder of SamCart. We discuss the proper way to approach digital products in your business and what's holding you back from growing your bottom line without them. Get a demo of SamCart Here : https://shaunwhynacht.com/recommends/samcart-demo/ Check out CreatorU: https://shaunwhynacht.com/recommends/samcart-creatoru/ =================== This podcast is sponsored by eWebinar | Designed for customer success and marketing teams, eWebinar delivers the perfect webinar again and again, without you there. Learn More: https://www.ewebinar.com?via=shaunwhynacht

Last week I helped a client set up and launch their virtual event. The results of the email nurture were interesting to me and I want to share them with you in this episode.

In today's episode, there are 3 things that I come up against weekly that are pet peeves. You may either know of some of these, or you do some of these in your business.

About my guest: Meera is an email marketing strategist and 3X Amazon Best-selling Author of the books The One Hour Content Plan, The Blog Startup & But I’m not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year old daughter. https://www.meerakothand.com/ IG: https://www.instagram.com/meerakothand/?hl=en FB: https://www.facebook.com/meerakothand/

Do you really know what the first footstep your prospects need to make to begin your sales journey? Many don't and that's where one of the biggest improvements in your business can come from.

Consistency is key to everything you do in life. Buy why don't we do that with our content? We should. Our guest has taken this to a new level with emails. He sends out an email every single day to his list. https://www.andrewbryder.com

Money drives a lot of business decisions (both good and bad). That relationship and understanding of your money is key to your growth and success. Wendy Brookhouse, founder of Black Star Wealth and creator of The Total Wealth Accelerator breaks down this money topic today and shares how she has streamlined her business model with simplicity and content. Take the diagnostic that Wendy speaks about at https://www.totalwealthscore.com

There is not excuse these days for not understanding what your audience wants. Today's guest is Mike Maynard, founder of NapierB2B. Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.

Dr. Amanda Barrientez - known as "The Money Healer" - is the founder of NFA - No F^%$ing Around - Money, the host of the NFA Money YouTube Channel, the creator of The Money Blocks Profile™, and has been featured on over 100 podcasts. Dr. Amanda’s 3-step NFA Money Formula™ gives entrepreneurs the roadmap to confidently attract easier money into their business. After going from food stamps to building a 6-figure business fast, she’s been on a quest to teach entrepreneurs how to uplevel their money mindset so they can make easier money with way less stress. Start here with her Money Blocks Profile™: www.MoneyBlocksProfile.com

The world is under attack!!! The Russians are coming. Well, we hope not but it's a realistic concern. In this episode, I speak about how you can secure your online accounts to minimize your security risk. I mention SucuriTwo Factor AuthenticationSSL (Security Certificates)LastPass

These days, there are almost too many tools and ways to market your business. Finding out what actually works to grow your customer base, automate as much as possible, and spend more time doing what you love (in your job or life) is critical. Kelsey Johnson is the product marketing manager at AWeber, which offers email marketing, landing pages, and automation. Kelsey is a self-proclaimed technology nerd who loves finding easy ways to help businesses sell more with the right marketing. Grab a free account at: https://www.aweber.com/

Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, a agency that helps entrepreneurs elevate their visibility + influence as a podcast guest, so they can scale their business without becoming a full time marketer.

Stop overcomplicating the work you do. The more steps you add to your process, the harder it is for your audience to understand. This causes them to have comprehension burnout.

You've heard the word mastermind before I'm sure. However, do you really know what that means? What can it do for you personally and professionally and also could it help you generate more to your bottomline. This episode I have Liz Scully as my guest. She is a mastermind of masterminds and is EXTREMELY passionate on the topic. If you want to learn more about how to develop your own mastermind, she has set us up with our own page for her program at https://www.rethinkcentral.com/bluecow

In 1989 Madonna released her single "express yourself". Here in 2022, it's time for you to do the same in how you present your message online. Here is then link to the video I mentioned in the show: https://www.youtube.com/watch?v=d2wrsgEMXro

You've created an amazing piece of content, now what? How do you get the most reach out of it? In this episode, I speak about a video by Ross Simmonds where he shares what you should be doing with your content to promote it. Get the checklist at https://www.bluecowmarketing.ca/contentchecklist

You've heard it many times that content is king. While this is true, it's not the only thing that makes it king. Quality content is the ultimate king. James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. James and I had a great conversation about this very topic on today's episode.

This is the last episode of 2021 and next year is right around the corner. In this episode we break down the trends you need to be aware of in 2022.

This is our Christmas episode, so we each have 5 gifts of the best free tools you can use in your business to help you grow.

Just because you are busy doesn't mean you are being productive. This is a common feeling people associate with productivity. Then it's time management skills. We cover all this in today's episode also a little PC vs Mac banter at the end. Learn more here: https://www.bluecowmarketing.ca/learn/

Simply put, a sales process is a series of repeatable task used to move a prospect from a lead to a customer. We had a great discussion about how you can develop your own sales process and what to include. More great articles here: https://www.bluecowmarketing.ca/learn/

Youtube has huge potential for brand awareness and effectiveness when it comes to nurturing your audience. In this episode we discuss the key elements you need to consider when using Youtube to drive sales for you business. Find more helpful articles at https://bluecowmarketing.ca/learn

You have an Instagram account and you want to use it to grow your sales? Do you keep posting about a sale? NO. In this episode, Shaun talks about ways to build interest in your product, service and brand without being a cheesy salesperson on Instagram.

People are impatient and they want information immediately If that's an answer to their questions about a product or service, or a tech support request. The use of Chatbots & Live Chat has been increasingly popular in small business. This episode we look at these two topics.

Selling products both online and in person is different these days. There are many different factors that come into play when someone decides to commit to a purchase. In this episode, we speak exactly about this topic.

It's important that you educate your audience with the content they consume. This episode will help make sure you're doing it right! We discuss the challenges most people face when coming up with content or their marketing.

If you've been on a sales call with a prospect for any amount of time, you know that they will have objections. In this episode, we look at the most common objections and how to overcome them.

Is print dead? We discuss the pros and cons of using printed material and advertising in your business.

What are you waiting for? Get your sh*t together, and get to work. Do you want to be more productive? Productivity can seem like a really hard thing to achieve. But there are some simple steps that will make it easier for you! 1) Write down your goals and work on them every day, no matter what! 2) Make a schedule and stick to it as much as possible so you know when all of your tasks are due. 3) Reward yourself after accomplishing something big with something small (like taking five minutes off or treating yourself to coffee).

When developing a product whether it be a service, product, or course, you should look at an MVP format. Minimal Viable Product will help you not waste time but allow your customers to shape the direction and need for what you "think" they want. In this episode, we speak with Adrian Tobey from Groundhogg.io about this very process.

The time it takes you to respond to an inquiry to your business could very well be one of the biggest reasons your business is not growing. In this episode, we talk about the importance of response times.