Consulting Leaders

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Renato Beninatto is a localization strategist, speaker, and advisor with decades of experience helping companies grow across borders. As Chairman and Co-Founder of Nimdzi Insights, he brings a sharp view on globalization, AI, buyer behavior, and how consulting firms can create real value in multilingual markets.This conversation matters for consulting firm owners because Renato sits at the intersection of strategy, operations, and market change. He understands how firms can adapt their offer, pricing, and positioning when technology is changing faster than most clients can process.********************************************************** Proposed Interview Structure:1. What got you into consulting in the first place, and how did you end up focusing on globalization and localization strategy?2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who are typically the decision-makers when they bring you in?4. How do clients typically find you, and what has worked best for you when it comes to building trust and attracting the right opportunities? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: You’ve also been involved in podcasting yourself, so what do you think podcasting can do as a marketing tool in the consulting or localization space?5. Consulting often involves long and complex buying cycles. When you engage with a potential client, how do you typically move from the first conversation to a signed engagement?6. Once a client starts working with you, what do you do to make sure the relationship stays valuable and leads to long-term trust?7. Where do you find yourself most stuck right now as a consultant advising companies on globalization, localization, and AI?8. Looking ahead, where do you see the biggest opportunity for globalization and localization strategy over the next few years?*********************************************************************Know more about Renato BeninattoWebsite Link: https://www.nimdzi.com/Connect with Renato Beninatto on LinkedInLinkedIn link: https://www.linkedin.com/in/renatob/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Travis Costello is a safety consultant specializing in occupational health and workplace safety systems. Through Costello Safety Consulting, he works with construction, oil & gas, and industrial companies to implement practical safety programs that meet OSHA requirements while still working in the realities of active job sites. His approach focuses on pragmatic systems developed with employee participation and real operational constraints in mind. Rather than delivering generic compliance documents, Travis helps companies build safety programs that workers actually follow, combining training, inspections, hazard analysis, and customized compliance systems. After more than a decade running his consulting firm and managing safety programs across dozens of facilities earlier in his career, Travis brings a practitioner’s perspective on consulting in highly regulated industries where results directly affect worker safety and business risk. ********************************************************** Proposed Interview Structure: 1. What got you into safety consulting, and how did that eventually lead you to start Costello Safety Consulting? 2. What specific problem are you helping your clients solve when they bring you in, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, construction firms, energy companies, industrial operators, and who are typically the decision makers that bring in a safety consultant? 4. How do companies typically find you today, and what has worked best when it comes to generating consistent consulting opportunities? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for consultants in industries like safety, compliance, or risk management? 5. When a company first reaches out about safety consulting, how do you guide that conversation toward an engagement and help them see the value of bringing you in? 6. Once you’re working with a client, how do you make sure they keep coming back, what do you do to build long-term relationships and ongoing consulting work? 7. Where do you find yourself most stuck right now as a safety consultant and firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for safety consulting over the next few years?*********************************************************************Know more about Travis CostelloWebsite Link: https://www.costellohse.com/Connect with Travis Costello on LinkedInLinkedIn link: https://www.linkedin.com/in/traviscostello/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many experienced consultants reach a stage where they want more autonomy, variety, and meaning in their work. Charles McLachlan has spent over two decades living what he calls the “portfolio executive” workstyle, supporting multiple organizations simultaneously as a strategic leader, advisor, and mentor. Through FuturePerfect and the CEO Growth Academy, Charles helps senior professionals and business leaders rethink their careers. His approach focuses on developing leaders faster than their businesses grow, building the mindset, skills, and networks required to lead effectively in complex environments. In this episode, we explore how the portfolio executive model works, how leaders transition away from traditional corporate roles, and why personal growth is often the real constraint to business growth. ********************************************************** Proposed Interview Structure: 1. What got you into consulting and leadership development in the first place? 2. What specific problem are you helping leaders and executives solve today, and why does solving that problem matter so much to you personally? 3. Who are the typical executives or consultants you work with today, and what stage of their career are they usually in when they come to you? 4. How do people typically discover your work, whether through the CEO Growth Academy, Portfolio Executive Community, or other initiatives? Current Acquisition Channels: Referral, Content, Meta Ads, Podcast (guesting), Podcast (hosting), LinkedIn Direct Messaging Sub Question: You’re also a podcast host yourself. What do you think about podcasts as a marketing tool for consultants and advisors? 5. When someone is considering joining one of your programs or communities, how do you guide them from an initial conversation to actually committing to work with you? 6. Once someone becomes part of your community or works with you, how do you make sure they keep coming back and build a long-term relationship with you? 7. Where do you find yourself most stuck right now as someone building communities and programs for portfolio executives and senior leaders? 8. Looking ahead, where do you see the biggest opportunity for the portfolio executive model and the kind of leadership development work you do over the next few years?*********************************************************************Know more about Charles McLachlanWebsite Link: https://ceogrowth.biz/Connect with Charles McLachlan on LinkedInLinkedIn link: https://www.linkedin.com/in/charlesmclachlan/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Zoran Todorovic has spent more than 25 years working at the intersection of leadership development, executive coaching, and organizational transformation. As Senior Partner at TNM Coaching, he has worked with leaders from companies such as Microsoft, HSBC, GE, Siemens, Nokia, and Vodafone to help them build stronger leadership cultures and unlock human potential across their organizations. His work focuses on designing leadership development systems that combine coaching, training, and organizational strategy. Rather than isolated workshops, his approach integrates leadership development into the fabric of the organization, from senior executives to emerging leaders. In this conversation, we explore what it takes to deliver coaching and leadership development at a global scale, how consultants can create long-term client impact, and why leadership transformation increasingly requires a blend of psychology, neuroscience, and organizational strategy. ********************************************************** Proposed Interview Structure: 1. What got you into consulting and leadership coaching after starting your career in television and entrepreneurship? 2. What specific problem are you helping organizations solve today through your leadership development and coaching work, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who are usually the decision makers when a company brings you in for leadership development? 4. How do organizations typically find you today, and what has worked best for you to attract consulting opportunities over the years? Current Acquisition Channels: Referral, Content, Webinars, Podcast (hosting), Reputation Sub Question: You also run a podcast yourself, what do you think about podcasting as a marketing tool for coaches and consultants? 5. When you’re working with large organizations, how do you typically move from the first conversation to a signed engagement? 6. Once you start working with a client, how do you retain them and build long-term relationships so they continue working with you year after year? 7. After 25+ years in this field, where do you find yourself challenged or stuck right now (if at all)? 8. Looking ahead, where do you see the biggest opportunity for leadership coaching and leadership development over the next few years?*********************************************************************Know more about Zoran Todorovic Website Link: https://tnmcoaching.com/business/Connect with Zoran Todorovic on LinkedInLinkedIn link: https://www.linkedin.com/in/zoran-todorovic-04aaa/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Leadership development is a crowded space. Many organisations invest heavily in training programs, but struggle to translate them into real behavioural change and measurable outcomes. Prof. Jay Acharya has spent more than twenty years working at the intersection of leadership development, coaching, and organisational transformation. Through Aspire Consulting & Training, he works with multinational companies and government institutions to design leadership programmes that connect strategy, capability, and real-world execution. In this conversation, we explore how consulting firms can deliver leadership development that actually sticks, from creating practical frameworks like TAP-C™ to building long-term client partnerships across sectors and geographies. ********************************************************** Proposed Interview Structure: 1. What originally led you into leadership development and consulting, and how did Aspire Consulting & Training begin? 2. What specific problem are you helping organisations solve through your leadership and coaching programmes, and why does solving that problem matter to you personally? 3. You’ve worked with global companies and government ministries. Who are your ideal clients today, and who are the decision-makers that typically bring you in? 4. How do organisations typically discover your work today, and what has been most effective for you in generating consulting opportunities? Current Acquisition Channels: Cold outreach Sub Question: What do you think about podcasting as a marketing channel for consultants and coaches in the leadership development space? 5. Consulting with large organisations and governments can involve long decision cycles. How do you move from early conversations to actually closing the engagement? 6. Once you're working with a client, what do you do to retain them and build long-term relationships so they continue coming back? 7. Where do you find yourself most stuck right now as a consultant leading Aspire Consulting & Training (if at all)? 8. Looking ahead, where do you see the biggest opportunity for leadership development consulting over the next few years?*********************************************************************Know more about Prof. Jay AcharyaWebsite Link: https://www.aspire.me.uk/Connect with Prof. Jay Acharya on LinkedInLinkedIn link: https://www.linkedin.com/in/aspiremeuk/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Babak Hafezi is a global strategy consultant and founder of Hafezi Capital International Consulting, a firm focused on growth strategy, capitalization, organizational restructuring, and international market entry. Over the past 18 years, he has advised CEOs, founders, and boards on how to position companies for expansion and long-term value creation. His work often sits at the intersection of strategy and execution. Whether it’s helping a company raise capital, enter new international markets, or restructure operations for profitability, Babak focuses on fact-based analysis and practical strategy implementation.Beyond consulting, Babak also serves as an Adjunct Professor at American University where he teaches international markets, capital markets, and entrepreneurship. His insights on global economics and trade are regularly sought by media outlets and policymakers, reflecting his deep understanding of how global economic trends impact business strategy.**********************************************************Proposed Interview Structure:1. What originally pulled you into consulting and international business strategy?2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, are they founders, CEOs, boards, or investors, and who is usually the decision maker when bringing you in?4. How do clients typically find you today, and what has worked best for attracting the kind of strategic advisory work you want? Current Acquisition Channels: Referral, Content Sub Question: You’re frequently quoted in media on economic and trade issues. What role do platforms like podcasts or media appearances play in building authority for someone in your field?5. When companies bring you in for high-level strategy work, what does your sales process usually look like from first conversation to signed engagement?6. Once you’re working with a client, how do you retain them over time, what do you do to build trust, deliver value consistently, and turn engagements into long-term advisory relationships?7. Where do you find yourself most stuck right now as a consultant running a global strategy advisory firm, if at all?8. Looking ahead, where do you see the biggest opportunity for international market entry and global strategy consulting over the next few years?*********************************************************************Know more about Babak Hafezi Website Link: http://www.hafezicapital.com/Connect with Babak Hafezi on LinkedInLinkedIn link: https://www.linkedin.com/in/hafezicapital/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************AI adoption is accelerating. ROI is not. Colleen Jones has spent over a decade studying what separates organizations that scale from those that stall, and her conclusion is clear: content operations maturity is the difference. As President of Content Science, Colleen partners with senior leaders across marketing, product, customer experience, and communications to close what she calls the “content gap” in AI-driven transformation. Her firm’s research, the largest study of content operations in the world, shows that governance, measurement, and clear content vision are the real levers behind sustainable AI success. In this conversation, we unpack how consulting leaders can position themselves in the AI wave without becoming generic “AI advisors.” Colleen makes the case for specialization, proprietary systems, independent research, and building intellectual capital that compounds over time. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and how did you go from being a content strategist to building Content Science as a specialized firm? 2. What specific problem are you solving with the ‘content gap’ in AI transformation, and why is it so important for enterprise leaders right now? 3. Who are your ideal clients today, and who are the decision makers when you sell into large organizations? 4. How do clients typically find you, and what has worked best to attract new business, especially with your research, book, and proprietary systems? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for consulting firms operating in the AI and digital transformation space? 5. Consulting often has long sales cycles, especially with Fortune 50 and enterprise clients. From first conversation to signed engagement, how do you usually bring it home? 6. Once you’re working with a client, what’s your process for ensuring consistent results and building long-term relationships so they keep coming back? 7. Where do you find yourself most stuck right now as the leader of a specialized AI and content consulting firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for content-led AI transformation over the next few years?*********************************************************************Know more about Colleen JonesWebsite Link: http://content-science.com/Connect with Colleen Jones on LinkedInLinkedIn link: https://www.linkedin.com/in/leenjones/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************AI is everywhere, but most organizations are still struggling to turn AI investments into measurable performance improvements. In this conversation, Puneet Kalia explains why technology alone is rarely the problem. The real challenge lies in strategy, data readiness, and operational alignment. As Founder and CEO of Kategos.AI, Puneet works with enterprise and mid-market leaders to design AI strategies that integrate people, processes, and technology. His work focuses on moving organizations beyond experimentation toward scalable transformation and sustainable competitive advantage. Drawing on more than two decades of consulting, investing, and operational leadership, Puneet brings a pragmatic perspective to digital transformation. His approach combines strategic diagnostics, disciplined execution, and stakeholder alignment, helping organizations fix the foundations before scaling AI initiatives. ********************************************************** Proposed Interview Structure: 1. What got you into consulting and transformation work in the first place? 2. What specific problem are you helping organizations solve when it comes to AI and operational transformation, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who are usually the decision makers bringing you in for these AI and transformation projects? 4. How do clients typically discover you today, and what has worked best for you when it comes to attracting the right consulting opportunities? Current Acquisition Channels: Referral, Content, Google Ads, Speaking engagements, Cold outreach Sub Question: You’re also active with thought leadership and content. What do you think about podcasts as a marketing tool for consultants working in AI or digital transformation? 5. When organizations are considering a transformation initiative like AI, the sales cycle can be complex and involve multiple stakeholders. How do you typically navigate that process and bring the engagement across the finish line? 6. Once you’re working with a client, how do you make sure they continue to work with you long term? What do you do to build trust and keep clients coming back? 7. Where do you find yourself most stuck right now as a consultant building Kategos.AI, if at all? 8. Looking ahead, where do you see the biggest opportunity for AI strategy and transformation work over the next few years?*********************************************************************Know more about Puneet KaliaWebsite Link: https://kategos.ai/Connect with Puneet Kalia on LinkedInLinkedIn link: https://www.linkedin.com/in/puneetkalia/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Paul King has spent more than three decades helping companies improve how they work. As founder of Orion Development Group, he focuses on helping organizations analyze, redesign, and implement better business processes to unlock productivity and long-term performance gains. Beyond consulting, Paul has become a recognized educator in the field of Business Process Management. He collaborates with executive education programs at major universities across the United States to deliver training and certification programs for professionals looking to strengthen their process improvement capabilities. In this episode, we explore what makes process consulting effective, how consultants can create measurable operational impact, and why BPM remains one of the most powerful, but often underused, levers for organizational success. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and how did your early career lead you toward business process management? 2. What specific problem are you helping your clients solve through business process management, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who inside the organization typically brings you in for this type of work? 4. How do companies usually find Orion Development Group today, and what has worked best for you when it comes to attracting new consulting clients? Current Acquisition Channels: Referral, Content, Google Ads, Webinars, Speaking engagements Sub Question: What do you think about podcasts as a marketing tool for consultants and experts in operational improvement? 5. When you're speaking with a potential client about a process improvement engagement, how do you typically move the conversation from interest to a signed consulting project? 6. Once you start working with a client, what do you do to build long-term relationships and ensure they keep coming back to work with you? 7. Where do you find yourself most stuck right now as a consultant after more than 30 years building Orion Development Group, if at all? 8. Looking ahead, where do you see the biggest opportunity for business process management over the next few years?*********************************************************************Know more about Paul KingWebsite Link: https://businessprocessmgmt.com/Connect with Paul King on LinkedInLinkedIn link: https://www.linkedin.com/in/paul-king-887150b/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Louniel Blom sits at the intersection of operational transformation, decision science, and private equity value creation. As Founder of Transmute Consulting, he helps organisations identify the single constraint limiting performance, and then systematically remove it. His philosophy is simple but powerful: profit growth doesn’t come from cost-cutting. It comes from improving throughput. Using the Theory of Constraints, advanced analytics, and increasingly AI-enabled decision support, he helps clients uncover 10–25% hidden capacity, often without additional capital investment. In private equity-backed businesses, where timelines are tight and expectations are high, this approach can compress transformation cycles dramatically. In this conversation, we unpack how consultants can move beyond the time-for-money trap, use AI to accelerate delivery, and focus on the one leverage point that changes everything. ********************************************************** Proposed Interview Structure: 1. Louniel, you started in Industrial Engineering and went on to build Transmute Consulting, what originally pulled you into consulting, and when did you know you wanted to build your own firm? 2. At the core of your work is constraint-based thinking. What specific problem are you solving for clients, and why does identifying the ONE constraint unlock such disproportionate results? 3. You work closely with corporates and private equity-backed businesses. Who are your ideal clients today, and who typically owns the transformation mandate when you’re brought in? 4. Transmute operates in a fairly specialised niche. How do clients typically find you, and what has worked best for you in attracting high-level transformation engagements? Current Acquisition Channels: Referral, Consulting Platforms Sub Question: Given your technical and analytical focus, what’s your perspective on podcasting as a marketing channel for consultants in decision science and operational transformation? 5. Private equity moves fast, how do you structure and sell engagements in that environment without falling into the time-for-money trap? 6. Once you’ve unlocked the main constraint, how do you ensure clients keep coming back and build long-term relationships? 7. Where do you find yourself most stuck right now as the founder of a specialist consulting firm working at the intersection of TOC, AI, and private equity, if at all? 8. Looking ahead, where do you see the biggest opportunity for constraint-based consulting and AI-driven value creation over the next few years?*********************************************************************Know more about Louniel BlomWebsite Link: https://www.transmuteconsulting.co.uk/Connect with Louniel Blom on LinkedInLinkedIn link: https://www.linkedin.com/in/louniel/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ed Cross leads Odesma, a specialist procurement consultancy focused on operational performance improvement, cost reduction, outsourcing, and technology-enabled transformation. His firm typically delivers a 10:1 return on investment, a bold claim backed by decades of hands-on delivery across PwC, Xchanging, and international transformation programmes. Beyond savings, Ed’s work is about positioning procurement as a strategic lever inside organisations. From organisational design to category management and digital procurement platforms, he helps leadership teams rethink how third-party spend is governed and optimised. He is also co-host of Procurement Says No, a satirical but serious podcast dissecting public procurement policy and industry practice. That mix of expertise and personality makes him a rare voice in a traditionally conservative field. ********************************************************** Proposed Interview Structure: 1. Ed, you’ve spent over three decades in procurement across consulting and industry, what originally pulled you into this field? 2. What specific problem are you helping clients solve today in procurement, and why does it matter so much to you personally to get that right? 3. Who are your ideal clients at Odesma now? What size organisations do you work best with, and who is typically the economic buyer? 4. Procurement is a specialised niche. How do clients typically find you, and what has worked best for you in building consistent demand for Odesma? Current Acquisition Channels: Referral, Content, Podcast (hosting) Sub Question: You co-host Procurement Says No. What role has the podcast played in your visibility and credibility? And do you believe podcasting works as a marketing channel for consultants in technical industries? 5. When you’re pursuing a transformation mandate, how do you move from an initial benchmarking or diagnostic conversation to a signed engagement? 6. Once you’ve delivered savings, how do you retain clients? What do you do to ensure they keep coming back and see Odesma as a long-term strategic partner rather than a one-off cost cutter? 7. Where do you find yourself most stuck right now as a consulting firm leader in procurement (if at all)? 8. Looking ahead, where do you see the biggest opportunity for procurement transformation and advisory work over the next few years? *********************************************************************Know more about Edward Cross FIoDWebsite Link: http://www.odesma.co.uk/Connect with Edward Cross FIoD on LinkedInLinkedIn link: https://www.linkedin.com/in/ed-cross-fiod-919b0a5/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many organizations treat people strategy as a support function. Sandy Fiaschetti approaches it as a value creation lever. As the Founder and Managing Partner of Lodestone People Consulting, Sandy partners with private equity firms and their portfolio companies across the deal lifecycle, from due diligence to exit. Her work focuses on executive assessment, leadership development, succession planning, and culture transformation, helping investors ensure the leadership teams in place can deliver on growth plans. Before founding Lodestone, Sandy served as Human Capital Managing Director at Gryphon Investors, where she advised portfolio company CEOs and boards on talent strategy across multiple businesses simultaneously.With a Ph.D. in Industrial and Organizational Psychology, she translates behavioral science into practical leadership decisions that impact execution, engagement, and financial performance.**********************************************************Proposed Interview Structure:1. What got you into consulting and ultimately led you to build Lodestone People Consulting?2. What specific problem are you helping your clients solve today when it comes to leadership and human capital, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who inside the organization is usually the decision maker that brings you in?4. How do clients typically find you today, and what has worked best for you when it comes to attracting the right consulting engagements? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for consultants and advisors working with executive leaders?5. When you first engage with a new client, how do you usually move from the initial conversation to a consulting engagement?6. Once a client hires you, how do you build the kind of trust and results that keep them coming back and lead to long-term relationships?7. Where do you find yourself most stuck right now as a consultant running Lodestone People Consulting, if at all?8. Looking ahead, where do you see the biggest opportunity for human capital consulting over the next few years?*********************************************************************Know more about Sandy FiaschettiWebsite Link: http://www.lodestonehr.com/Connect with Sandy Fiaschetti on LinkedInLinkedIn link: https://www.linkedin.com/in/sandy-fiaschetti/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most founders don’t fail, they stall. According to Dominic, the real crisis happens between 50 and 100 employees. What worked at 10 or 30 people, speed, hustle, founder control, becomes the bottleneck at scale. Dom has lived this transition himself. He scaled Rackspace and Peer 1 Hosting from startup to £30M ARR and 100+ employees, later moving into global executive roles. Today, through Monkhouse & Company, he’s coached over 100 founders through the same identity shift, from reactive operator to deliberate CEO. His core idea is simple but confronting: scaling isn’t a revenue problem. It’s a leadership evolution problem. If you don’t build an accountable leadership team and install real decision rights, you don’t have a business, you have a job. ********************************************************** Proposed Interview Structure: 1. Dom, you’ve scaled businesses yourself before becoming a coach. What pushed you from operator and MD roles into coaching founder-CEOs? 2. What specific problem are you helping founder-CEOs solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients right now in terms of size, stage, and mindset? And when they hire you, who is typically driving that decision? 4. How do founder-CEOs typically find you today? What has worked best in attracting serious scale-up leaders to Monkhouse & Company? Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasting as a marketing tool for consultants and coaches working with founders? 5. When a founder realizes they’re the bottleneck, that can be uncomfortable. How do you guide the sales conversation so they commit to real structural change rather than surface-level fixes? 6. Once a founder starts working with you, how do you structure the relationship so they stay engaged, keep coming back, and build a long-term partnership with you? 7. Where do you find yourself most stuck right now as a CEO coach to scaling businesses, if at all? 8. Looking ahead, where do you see the biggest opportunity for founder-to-CEO leadership development over the next few years?*********************************************************************Know more about Dominic MonkhouseWebsite Link: https://www.monkhouseandcompany.com/ Connect with Dominic Monkhouse on LinkedInLinkedIn link: https://www.linkedin.com/in/dominicmonkhouse/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Deri Hughes works with consulting team leaders who want more than good intentions around talent development, they want systems that actually work. Through Honeycomb’s proprietary training programs, he helps firms build capability across consulting skills, leadership, and sales. The result? Every client re-engages, learners rate programs 9+/10, and the firm maintains an NPS of 80%. Ex-Bain, former independent consultant, and former CFOO of Credo Business Consulting (later acquired by Teneo), Deri understands consulting from the inside, delivery, operations, and growth. His work focuses on the transitions consultants struggle with most: from analyst to manager, from manager to leader, and from partner to rainmaker. For boutique consulting leaders navigating AI disruption, performance-based pricing, and increasing client expectations, Deri’s message is clear: capability is strategy. If your firm can’t consistently deliver at a high level, no pricing model or growth plan will save you. ********************************************************** Proposed Interview Structure: 1- Deri, what are the things boutique consulting firms simply cannot shortcut if they want to grow? 2- Let’s start with expertise, what does real consulting expertise actually mean, and why can’t firms fake or fast-track it? 3- How important is network in growing a consulting firm, and what do most consultants misunderstand about building one? 4- Talk to me about personal reputation. What does it really take to build one that consistently drives opportunities? 5- Most consultants rely heavily on referrals. What skills does relying on referrals prevent you from developing? 6- If referrals aren’t enough to scale, what marketing skills do consulting firm owners need to deliberately build? 7- On the sales side, what does effective sales actually look like for consultants, and what do they usually get wrong? 8- Once a founder starts developing marketing and sales capability, how do they get their team, juniors and seniors, to build those skills as well? 9- You’ve been building your presence on LinkedIn for five years, and really accelerated it in the last two. What should consultants understand about time expectations when building visibility and reputation? 10- If a boutique consulting firm owner wants to grow over the next 3-5 years, what capabilities should they prioritise building first?*********************************************************************Know more about Deri HughesWebsite Link: https://www.honeycombps.co.uk/Connect with Deri Hughes on LinkedInLinkedIn link: https://www.linkedin.com/in/derihughes/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Four out of five digital transformation initiatives fail. Jake argues it’s not a tech problem, it’s a leadership and mindset problem. At ValueAdd Group, he leads the Digital Adoption Accelerator, helping healthcare organizations integrate AI by upgrading critical thinking, leadership behavior, and cultural alignment. Trusted by leaders at Roche, Sanofi, Lilly, and Amazon, Jake’s methodology combines leadership psychology, behavioral design, and hands-on AI application. The results are measurable: 311% growth in core leadership competencies and 80% of participants actively driving digital innovation after the program. Before ValueAdd, Jake spent over a decade at Gallup leading culture transformation initiatives, driving 10x revenue growth and 20% margin expansion in his P&L. Today, he sits at the intersection of AI, leadership, and performance, making sure digital investments actually deliver business impact. ********************************************************** Proposed Interview Structure: 1. What got you into consulting in the first place, and how did that evolve into focusing on digital adoption and AI in healthcare? 2. What specific problem are you helping healthcare leaders solve when it comes to AI and digital adoption, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today inside large healthcare or tech organizations? Who typically owns the budget and makes the decision to bring you in? 4. In a credibility-driven enterprise market, how do clients typically find you, and what has worked best to position yourself as the go-to expert in AI adoption? Current Acquisition Channels: Referral, Content, Speaking engagements Subquestion: What’s your view on podcasting as a marketing tool for consultants working in leadership and digital transformation? 5. When selling into large healthcare systems or global pharma companies, how do you navigate long sales cycles, multiple stakeholders, and procurement to actually close the deal? 6. Once you’ve delivered an engagement, how do you retain those enterprise clients? What do you do specifically to ensure they keep coming back and that the relationship becomes long-term rather than one-off transformation work? 7. Where do you find yourself most stuck right now as a consultant scaling AI adoption inside healthcare (if at all)? 8. Looking ahead, where do you see the biggest opportunity for your work in scaling AI adoption through leadership over the next few years?*********************************************************************Know more about Jake HerwayWebsite Link: https://www.valueaddgroup.com/Connect with Jake Herway on LinkedInLinkedIn link: https://www.linkedin.com/in/jakeherway/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Linda has over 25 years of C-level experience and has sat in the owner’s chair herself, which makes her work with founders very practical and grounded. Through Execuity, she and her team help owners build a solid operating foundation, accelerate profitable growth, and design clear transition roadmaps, from “I’m stuck in the weeds” to “this business could actually be sold.” Her lens is value: where the money is really made, which levers move profit, and how to reduce dependency on the founder. She combines financial clarity, operational discipline, and strategic planning into a process that helps owners make better decisions and sleep better at night. Beyond Execuity, Linda founded Whisky Chicks and Bourbon Basics, built engaged communities, and now mentors entrepreneurs as an Entrepreneur-in-Residence at the University of Louisville. She also co-hosts conversations around wealth empowerment, especially for women and minority business owners, translating “hard” money topics into something accessible and actionable. ********************************************************** Proposed Interview Structure: 1. You call yourself a ‘CEO Whisperer’ today. What’s the short version of how you got from early roles in business and tech to advising owners on value, exits, and leadership? 2. When a business owner comes to you, what’s the core problem they actually have, not the one they say they have? And why did you decide to focus so much on value creation and exit readiness as your niche? 3. Who is a great-fit client for Execuity today? Size, stage, and complexity-wise, and who are the real decision makers you end up working most closely with? 4. How do most of your best clients find you today? What’s actually worked to bring in serious, ready-to-do-the-work owners, and what hasn’t, that other consultants might still be wasting time on? Current Aquisition Channels: Referral Sub Question: You also podcast and speak a lot. From your perspective, where does a podcast realistically fit into a consulting or advisory firm’s marketing mix, especially for those working with established business owners? 5. Advisory around value, transition, and exits can be a long and emotional sale. From first conversation to signed engagement, what does your sales process look like, and how do you create enough trust for owners to let you into the real numbers and fears? 6. Once a client engages with you, how do you ensure strong, long-term relationships? What do you do, structurally or relationally, that keeps clients coming back and staying invested in the process? 7. As the leader of Execuity, where do you find yourself most stuck right now, whether it’s capacity, scaling your methodology, or something else (if at all), and how are you thinking about addressing it? 8. Looking ahead, where do you see the biggest opportunities in your field over the next few years, especially in helping clients build more profitable, transferable, exit-ready businesses?*********************************************************************Know more about Linda RuffenachWebsite Link: https://execuity.com/ Connect with Linda Ruffenach on LinkedInLinkedIn link: https://www.linkedin.com/in/lindaruffenach/ Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************AI transformation is everywhere, but most organizations struggle to turn it into real business value. Gayemarie Brown has spent more than two decades helping executive teams bridge that gap. As the Managing Partner of Wintam Place, Gayemarie advises founders, boards, and leadership teams on AI adoption, go-to-market strategy, and large-scale business transformation. Her work sits at the intersection of technology, leadership, and commercial execution, helping organizations move beyond AI experimentation and into measurable impact. In this episode, we explore how consultants can position themselves as trusted advisors to executive teams navigating AI adoption, organizational change, and enterprise transformation. Gayemarie shares how she works with leadership teams, how she builds long-term consulting relationships, and where the real opportunities are for consultants in the AI transformation space. ********************************************************** Proposed Interview Structure: 1. What originally got you into consulting and transformation work? 2. What specific problem are you helping clients solve today around AI and transformation, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who inside the organization usually makes the decision to bring you in? 4. How do clients typically find you today, and what has worked best for you when it comes to attracting the right consulting engagements? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements, networks Sub Question: What do you think about podcasting as a marketing tool for consultants and coaches in your space? 5. When you're dealing with executive teams and boards, consulting sales cycles can be complex. How do you usually move from the first conversation to a signed engagement? 6. Once you're working with a client, how do you retain them and build long-term relationships so they continue coming back to work with you? 7. Where do you find yourself most stuck right now in your work, if at all? 8. Looking ahead, where do you see the biggest opportunity for AI-driven business transformation consulting over the next few years?*********************************************************************Know more about Gayemarie BrownWebsite Link: https://www.wintamplace.com/Connect with Gayemarie Brown on LinkedInLinkedIn link: https://www.linkedin.com/in/gayemariebrown/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ian Redding founded Swire Consulting Group to help businesses identify and realize performance improvement and growth opportunities. With over a decade of experience in delivering structured change programs, his work focuses on tangible financial outcomes, not theoretical strategy decks. His approach is grounded in operational reality. Earlier in his career, Ian worked on factory floors and within restructuring environments, identifying inefficiencies and delivering measurable savings, including projects generating hundreds of thousands in accepted savings proposals. That analytical discipline still underpins his consulting model today. What differentiates Ian’s philosophy is his emphasis on people-centric transformation. He believes sustainable ROI comes from engaging stakeholders at every level, from senior leadership to frontline operators. For consulting firm owners, this balance between financial impact and human alignment is where long-term value is created. ********************************************************** Proposed Interview Structure: 1. What originally drew you into consulting, and how did your early operational and analytical roles shape the way you run Swire Consulting today? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients right now? Are you primarily advising founders, boards, investors, or operational leadership teams? 4. How do clients typically find you, and what has worked best for you in positioning Swire Consulting as a credible, ROI-driven advisory firm? Current Acquisition Channels: Referral, Content Sub Question: What do you think about podcasting as a marketing tool for consultants in strategy and performance improvement? 5. When you’re selling ROI-driven change, how do you build enough trust and conviction for clients to commit to meaningful transformation? 6. How do you retain clients over the long term? What do you specifically do to ensure they come back, expand engagements, and build lasting relationships with you? 7. Where do you find yourself most stuck right now as the CEO of Swire Consulting (if at all)? 8. Looking ahead, where do you see the biggest opportunity for ROI-driven performance consulting over the next few years?*********************************************************************Know more about Ian ReddingWebsite Link: https://www.swireconsulting.co.uk/Connect with Ian Redding on LinkedInLinkedIn link: https://www.linkedin.com/in/ian-at-swire/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Christopher Lee leads Empirical Consulting Solutions, a management consulting firm built for companies that don’t just need strategy, they need execution. His team supports organizations ranging from $5M to $250M in revenue, stepping in at the leadership and operational level to remove growth blockers and accelerate profitability. Before founding Empirical, Christopher spent decades in senior operational roles at ARAMARK, running large P&Ls, leading multi-region teams, and delivering consistent revenue and EBITDA growth. That operating background shapes how he works with clients today: diagnose quickly, align the organization, and execute shoulder-to-shoulder. In this episode, we talk about what actually drives transformation inside established companies, why many consulting engagements fail at the execution stage, and how consultants can position themselves as true operators, not just advisors. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into leadership and consulting work, and what made you decide to build Empirical Consulting Solutions? 2. When companies bring you in, what’s the core problem do you help them solve? and why does it matter so much to you personally? 3. Who are the types of clients you work best with today, and who inside the organization typically becomes your main decision-maker? 4. How do consulting clients usually find you, and what’s worked best for Empirical in building trust and credibility before the first conversation? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Cold outreach Sub Question: What’s your view on podcasts as a marketing channel for consulting and professional services firms? 5. With complex organizations and long sales cycles, how do you personally move from initial conversations to signed engagements? 6. Once a client starts working with you, how do you retain them over time and turn projects into long-term partnerships? 7. Where do you find yourself most stuck right now as a consulting firm leader, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?*********************************************************************Know more about Christopher LeeWebsite Link: https://thinkempirical.com/Connect with Christopher Lee on LinkedInLinkedIn link: https://www.linkedin.com/in/christopherlee12/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Brent works with small business owners who are excellent at their craft but have plateaued. They’re busy, they’re working hard, but the cash doesn’t reflect the effort. His focus is simple and direct: help them understand their numbers, regain control, and build businesses that actually pay them back. With more than 30 years of experience across startups, corporate finance (including GE Healthcare), real estate development, nonprofit leadership, and small business ownership, Brent blends financial rigor with practical entrepreneurship. As a CFA charterholder and Certified Entrepreneurial Mindset Facilitator, he brings both analytical depth and behavioral insight. He’s coached more than 1,000 entrepreneurs and decision-makers, leads pitch preparation programs for first-time fundraisers, and hosts the Entrepreneur Encounters podcast. His message is consistent: hustle has an expiration date. Real growth requires clarity, structure, and disciplined financial thinking. ********************************************************** Proposed Interview Structure: 1. Brent, you launched your first business at age 10 and later worked in corporate finance at GE Healthcare. What pulled you into coaching entrepreneurs full-time? 2. What specific problem are you helping your clients solve today, and why does it matter so much to you personally to solve that problem? 3. Who are your ideal clients today? Are they early-stage founders, established main street businesses, lifestyle entrepreneurs, and who’s typically making the buying decision? 4. You’re active locally, you run workshops, and you host the Entrepreneur Encounters podcast. What has worked best for you to attract new business? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: As a podcast host yourself, what role do you think podcasting plays in marketing for coaches and consultants? 5. Many small business owners are skeptical of coaching until they feel real pain. How do you structure your sales conversations to move from interest to commitment? 6. You’ve coached 1,000+ entrepreneurs, how do you retain clients and build long-term relationships where they keep coming back as they grow? 7. Where do you find yourself most stuck right now as a consultant and business coach (if at all), growth, positioning, delivery, or something else? 8. Looking ahead, where do you see the biggest opportunity for helping small business owners turn effort into profit over the next few years?*********************************************************************Know more about Brent HalfwassenWebsite Link: https://mkebusinesscoach.com/Podcast: https://podcasts.apple.com/us/podcast/entrepreneur-encounters/id1647013103 Connect with Brent Halfwassen on LinkedInLinkedIn link: https://www.linkedin.com/in/brenthalfwassen/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Quang Le leads Le Transformations (LETS), a Washington, DC–based change leadership consulting firm founded in 2017. His work focuses on helping organizations implement successful change strategies in industries most vulnerable to disruption, where technology, geopolitics, workforce shifts, and market volatility collide. What differentiates Quang is his patented agile leadership model, which blends technology, process, and people. He brings together organizational strategy, enterprise change initiatives, executive coaching, and applied human psychology, not as abstract theory, but as practical tools leaders can use when uncertainty is high and decisions carry real consequences. For consulting firm owners, this episode is about positioning. How do you build trust in turbulent times? How do you guide executive teams when ego, fear, and urgency distort decision-making? And how do you design a consulting model that’s both strategic and deeply human? ********************************************************** Proposed Interview Structure: 1. What originally pulled you into consulting and change leadership? Was there a defining moment when you realized this was your path? 2. You focus on industries that are highly vulnerable to disruption. What specific problem are you helping your clients solve today, and why does solving that problem matter to you personally? 3. Who are your ideal clients at Le Transformations today, and who is typically the decision-maker when you’re brought into an engagement? 4. In a space built on trust and credibility, how do clients typically find you, and what has worked best to position you as the go-to advisor for change leadership? Current Acquisition Channels: Referral, Content, Webinars Sub Question: You publish thought leadership and insights regularly, what’s your view on podcasting as a marketing tool for consultants and coaches in the change leadership space? 5. Change consulting often involves long sales cycles and multiple stakeholders. How do you move from initial conversation to signed engagement, especially when uncertainty makes leaders hesitant? 6. Once you’ve delivered a successful transformation engagement, how do you retain clients, build long-term relationships, and ensure they keep coming back to work with you? 7. Where do you feel most stretched or challenged right now as a firm owner, growth, positioning, talent, focus (if at all)? 8. Looking ahead three to five years, where do you see the biggest opportunity in change leadership, especially with AI and accelerating disruption reshaping organizations?*********************************************************************Know more about Quang LeWebsite Link: https://www.letransformations.com/Connect with Quang Le on LinkedInLinkedIn link: https://www.linkedin.com/in/coachquang/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Glenn Terrell is the Founder and Principal of Shinji Consulting, a Seattle-based executive coaching and leadership development firm. He specializes in adaptive leadership coaching for founders and senior executives in high-growth and startup environments. A certified Immunity to Change coach, Glenn helps leaders uncover hidden beliefs and behavioral blocks that impair performance, psychological safety, and cultural alignment. With over 25 years of experience as a CEO, turnaround specialist, startup founder (3x), and senior executive, Glenn has worked with leaders across startups, Big Tech, and privately held high-growth companies to build high-impact teams and deliberately developmental organizations. ********************************************************** Glenn Terrell works at the intersection of growth and psychology. As the founder of Shinji Consulting, he partners with startup founders (Series A–C), senior executives, and leadership teams facing the pressure of scale. His work centers on 1:1 executive coaching and adaptive leadership frameworks rooted in Harvard’s Immunity to Change methodology. Unlike many leadership coaches, Glenn brings operator experience. He has served as CEO, COO, marketing executive, turnaround specialist, and co-founder. He understands firsthand the tension between growth targets, investor expectations, and team dynamics. That credibility shapes his approach, practical, direct, and grounded in real business pressure. His core belief: most leaders are constrained not by strategy, but by invisible behavioral patterns. When those patterns are made visible, leaders can shift from reactive to intentional, and build deliberately developmental organizations where culture becomes a strategic asset. ********************************************************** Proposed Interview Structure: 1. What pulled you from being an operator, CEO, founder, turnaround specialist, into executive coaching? 2. You talk about “invisible patterns” that drive behavior. What specific problem are you solving for founders when they hit scale? 3. Who are your ideal clients today, Series A founders, later-stage CEOs, senior execs? And who usually makes the decision to bring you in? 4. How do founders typically find you? What has worked best to attract the right kind of high-level clients? Current Acquisition Channels: Referral, Speaking engagements, Beginning speaking engagements, regularly faciliatates offsites as well Sub Question: You work in a relationship-driven industry. What do you think about podcasting as a marketing tool for executive coaches and consultants? 5. Executive coaching often requires deep trust before engagement. How do you move from first conversation to signed engagement, especially with skeptical founders? 6. Executive coaching is relationship-driven. How do you retain clients over the long term and make sure they continue working with you as they scale? 7. Where do you find yourself most stuck right now as a consultant working with high-growth founders (if at all)? 8. Looking ahead, where do you see the biggest opportunity for adaptive leadership coaching and developmental organizations over the next few years?*********************************************************************Know more about Glenn TerrellWebsite Link: https://www.shinjiconsulting.com/Connect with Glenn Terrell on LinkedInLinkedIn link: https://www.linkedin.com/in/glenn-terrell-8710715/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most AI initiatives don’t fail because the technology doesn’t work. They fail because organisations skip the human work, leadership alignment, cultural readiness, governance, and workflow clarity. Chris Duffy has built his advisory practice around solving exactly that problem. After 23 years in UK Defence, including elite-level selection and high-stakes AI delivery programs, Chris now helps SMEs stop wasting money on disconnected AI tools that nobody uses. His approach, the AI Manifesto, focuses on culture-first transformation, structured adoption, and building connected systems instead of chasing shiny objects. In the last 12 months alone, Chris and his team have supported around 70 businesses across sectors. The results speak for themselves: 94% time reductions in manual processes, doubled bid capacity, and 6–10 hours per person per week freed up inside professional services firms. This is not AI hype. It’s disciplined execution. ********************************************************** Proposed Interview Structure: 1. What got you into consulting after 23 years in UK Defence, and what made AI the field you chose to focus on? 2. What specific problem are you helping clients solve today, and why does solving it matter so much to you personally? 3. Who are your ideal clients right now? Are you primarily working with founders, MDs, regulated firms, and who usually makes the buying decision? 4. You’re very active on LinkedIn sharing frameworks like the AI Manifesto and process mapping toolkits. What has actually worked best to attract serious consulting clients? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements Sub Question: What’s your view on podcasting as a marketing channel for AI and consulting businesses, especially in the SME space? 5. AI projects can stall in procurement, compliance, and internal politics. How do you move from interest to signed engagement? 6. Once a client starts working with you, how do you retain them? What do you do to make sure they keep coming back and build a long-term relationship rather than treating AI as a one-off project? 7. Where do you find yourself most stuck right now as an AI consultant building IgniteAI (if at all)? 8. Looking ahead, where do you see the biggest opportunity for culture-first AI transformation over the next few years?*********************************************************************Know more about Chris DuffyWebsite Link: https://www.igniteaisolutions.co.uk/Connect with Chris Duffy on LinkedInLinkedIn link: https://www.linkedin.com/in/christopher-duffy-caio/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jason Kaufman builds AI that businesses can trust. As CEO of Zaon Labs and long-time AI strategy advisor at Irrevo, he works with mid-market and enterprise teams to solve a problem most consultants overlook: AI doesn’t fail because of bad prompts, it fails because of fragmented knowledge. Before founding Zaon Labs, Jason led enterprise knowledge and content initiatives at companies like T-Mobile, Expedia, and Disney. He understands the operational side of transformation, the governance, the change management, the taxonomy, and the metrics that make systems sustainable. Today, through Zaon.ai, he helps organizations capture prompts, institutional knowledge, and expert insight so AI systems produce predictable outcomes. The focus isn’t experimentation. It’s operational excellence. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into consulting, and how did you move from knowledge management into AI strategy? 2. What specific problem are you helping clients solve today around AI and knowledge, and why does it matter so much to you personally to fix that? 3. Who are your ideal clients today, and who inside the organization typically owns the decision to bring you in? 4. You’ve been in the knowledge space for decades. How do clients find you today, and what has worked best to generate consistent demand? Current Acquisition Channels: Cold outreach Sub Question: What’s your take on podcasting as a marketing tool in the AI and consulting space? 5. Enterprise AI sales cycles can be long and political. How do you move from “interesting idea” to real budget and executive buy-in? 6. Once a client engages with you, how do you structure the relationship so they keep coming back? What do you do specifically to build long-term trust and recurring work? 7. Where do you find yourself most stuck right now as the CEO of Zaon Labs and a long-time AI consultant, if at all? 8. Looking ahead, where do you see the biggest opportunity for enterprise AI strategy and knowledge-driven consulting over the next few years?*********************************************************************Know more about Jason KaufmanWebsite Link: http://www.irrevo.com/Connect with Jason Kaufman on LinkedInLinkedIn link: https://www.linkedin.com/in/jasonmkaufman/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Mark’s work starts where many consultants struggle: the initial engagement. Rather than selling vague transformation, he leads with a focused Factory Performance Diagnostic Review, a fast, structured deep dive into bottlenecks, leadership gaps, and flow constraints. From that diagnostic, clients receive a clear 18–24 month action plan. This naturally opens the door to implementation support, coaching, and in some cases interim operational leadership. The diagnostic isn’t just an assessment, it’s the engine of his consulting business. What stands out is the combination of operational precision and leadership development. Mark doesn’t just fix process. He builds capability inside the client’s team. When leaders gain structure and confidence, the factory stabilizes, and performance improvements compound over time. **********************************************************Proposed Interview Structure: 1. What got you into manufacturing consulting, and at what point did you decide to build Levantar around diagnostics and leadership coaching? 2. When you walk into a factory today, what’s the core problem you’re usually solving beneath the surface symptoms? 3. Who are your ideal clients now, owner-led businesses, PE-backed firms, corporate sites? And who typically makes the buying decision? 4. How do clients usually found you today?, and what has been most effective for growing Levantar? Current Acquisition Channels: Referral, Content, Podcast (guesting), Linkedin Sub Question: What’s your view on podcasting as a marketing tool for a manufacturing consultant? Would it resonate with your audience? 5. Manufacturing leaders are cautious and data-driven. How do you move from diagnostic to signed engagement, especially when the sales cycle can involve multiple stakeholders? 6. Once you’ve delivered results, how do you retain clients? What do you do to build long-term relationships and ensure they keep coming back for the next phase? 7. Where do you find yourself most stuck right now as a manufacturing consultant (if at all), whether that’s scaling beyond you, refining your offer, or entering new markets? 8. Looking ahead, where do you see the biggest opportunity for manufacturing performance consulting and leadership coaching over the next few years?*********************************************************************Know more about Mark GreenhouseWebsite Link: https://www.levantar.co.uk/Connect with Mark Greenhouse on LinkedInLinkedIn link: https://www.linkedin.com/in/markgreenhouseApply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Stephanie has spent two decades in the trenches of enterprise software, from implementation consultant to CEO. At VFP Consulting, she helps high-growth companies, private equity-backed firms, and global organizations optimize Salesforce and Certinia environments, particularly across quote-to-cash and professional services operations. What sets her apart is a disciplined focus on change management and ROI. Rather than selling one-off projects, she built VFP Advisory Services as a subscription model, giving clients ongoing access to certified expertise. It’s a shift many consulting firm owners are trying to make: from reactive delivery to proactive partnership. Her latest venture, Campfire, is where consulting operator meets product builder. After years of managing implementations through scattered documents and disconnected tools, she created a Salesforce-native command center built around the VFP Method: People, Process, and Product, from discovery through long-term SaaS adoption. It’s a case study in turning implementation pain points into scalable IP. ********************************************************** Proposed Interview Structure: 1. Stephanie, you’ve been in enterprise software and consulting for over 20 years, what originally pulled you into this world? 2. You focus heavily on aligning technology investments with business goals. What specific problem are you solving for clients today, and why does it matter so much to you? 3. Who are your ideal clients today? Are you typically working with founders, COOs, private equity operators, who owns the decision? 4. How do clients usually find you today? What’s worked best to attract high-quality opportunities in the Salesforce and PSA space? Current Acquisition Channels: Referral, Content, Google Ads, Webinars, Podcast (guesting), Cold outreach Sub Question: You’re active on LinkedIn and building thought leadership around implementation excellence. What’s your take on podcasting as a marketing channel for consulting firms in your industry? 5. Enterprise implementations can mean long sales cycles and multiple stakeholders. How do you navigate from first conversation to signed engagement? 6. You’ve successfully moved from project-based work to subscription advisory. How do you retain clients, keep them coming back, and build long-term relationships instead of one-and-done engagements? 7. Where do you find yourself most stuck right now as a consulting founder building both a services firm and a SaaS product? 8. Looking ahead, where do you see the biggest opportunity for Salesforce implementation and advisory firms over the next few years?*********************************************************************Know more about Stephanie TaylorWebsite Link: https://vfp-consulting.com/Connect with Stephanie Taylor on LinkedInLinkedIn link: https://www.linkedin.com/in/spicardi/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Vanessa brings more than two decades of frontline experience building leaders inside consulting environments and large enterprise teams. Her work is grounded in a simple belief: better leaders build better organizations. She teaches practical tools leaders can apply immediately, not theoretical models that never turn into real behavior change. Through Mosaic People Development, she delivers leadership development programs, executive coaching, and team transformation workshops built around her Three Pillars of Leadership Success. Her clients consistently report stronger performance, clearer accountability, and healthier team dynamics as a result of her work. She’s also the author of Mastering Leadership and a trusted voice on resilience, change, and leadership effectiveness, featured on 30+ podcasts across the business and consulting space. ********************************************************** Proposed Interview Structure: 1. What originally led you into leadership development, and what convinced you that this was the work you wanted to dedicate your career to? 2. You focus on helping people move from “doers” to strategic leaders, what problems does that solve inside the organizations you work with? And why does it matter so much to your personally? 3. Who are the clients you work with most often today, and within those organizations, who typically brings you in? 4. How do most of your clients find you today, and what have you found actually works to attract the right leaders and organizations to your programs? 5. Leadership development often involves multiple stakeholders and long cycles, how do you navigate the sales process and create buy-in with decision makers? 6. Once a client starts working with you, how do you build trust, deliver consistency, and ensure they keep coming back for long-term leadership development support? 7. Where do you find yourself most stuck right now as a leadership advisor, coach, or consultant, if at all? 8. Looking ahead, where do you see the biggest opportunities for your own consulting and leadership development work in the next few years?*********************************************************************Know more about Vanessa JudelmanWebsite Link: https://www.mosaicpd.com/Connect with Vanessa Judelman on LinkedInLinkedIn link: https://www.linkedin.com/in/vanessajudelman/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Guy Douetil helps global organisations make high-stakes decisions about where their business should operate. From manufacturing and R&D to data centres and headquarters, his work sits at the intersection of strategy, real estate, talent, and geopolitics. After senior leadership roles at Cushman & Wakefield, Colliers, and Hickey & Associates, Guy founded GWD Advisors, an independent consultancy focused on global location intelligence and portfolio optimisation. His approach is pragmatic, data-driven, and grounded in decades of hands-on experience across EMEA and beyond.In this conversation, we’ll discuss how consultants can position themselves as trusted advisors in complex, long-cycle engagements, how global uncertainty is changing client decision-making, and what it really takes to build durable consulting relationships at the enterprise level.**********************************************************Proposed Interview Structure:1. What originally got you into consulting, and specifically into global location and real estate strategy?2. What is the core problem you help clients solve today, and why does that problem matter more now than it did 10 years ago?3. Who are your ideal clients, and where do you usually sit within the decision-making structure of those organisations?4. How do clients typically find you today, and what has worked best in building trust in such high-stakes, long-cycle consulting engagements? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What’s your view on podcasting as a marketing tool in the consulting and advisory space?5. These projects involve long timelines, multiple stakeholders, and real risk, how do you usually move from first conversation to signed engagement?6. Once a client starts working with you, how do you ensure they keep coming back, and how do you deliberately build long-term, trust-based relationships?7. Where do you find yourself most stuck right now as an independent consultant running GWD Advisors, if at all?8. Looking ahead, where do you see the biggest opportunities for global location strategy and corporate real estate advisory over the next few years?*********************************************************************Know more about Guy DouetilWebsite Link: https://www.gwdadvisors.com/Connect with Guy Douetil on LinkedInLinkedIn link: https://www.linkedin.com/in/guydouetil/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Melissa Brown has built her reputation on something most consultants avoid: reading the regulations cover to cover. After studying over 4,500 pages of PDPM regulations and technical reports, she positioned herself and her firm as trusted experts in a reimbursement model that reshaped skilled nursing economics. As COO of Gravity Healthcare Consulting, she led a 700% revenue increase in the first year in her leadership role. Her work focuses on pragmatic, cost-effective solutions, helping providers bring therapy in-house, improve margins, restructure teams, and align operations with regulatory reality. Beyond operations, Melissa is also a content-driven leader. She hosts the Gravity Healthcare Hacks podcast, presents nationally, writes whitepapers, and builds strategic partnerships, all while scaling teams and strengthening culture inside her firm. This conversation is about depth over noise, operational leadership in consulting, and how real expertise becomes a growth engine. ********************************************************** Proposed Interview Structure: 1. Melissa, you started as an Occupational Therapist. What led you from clinical work into consulting and eventually into executive leadership? 2. You call yourself a “PDPM Nerd.” What specific problem are you solving for healthcare providers, and why did you decide to go so deep into the regulations? 3. Who are your ideal clients today, skilled nursing operators, home health agencies, ownership groups? And who is typically the decision maker when they hire you? 4. Your content is strong, webinars, whitepapers, conference talks, LinkedIn, your podcast. What has worked best for attracting serious operators who are ready to change? Current Acquisition Channels: Referral, Google Ads, Meta Ads, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You host Gravity Healthcare Hacks. What role do you think podcasting plays in marketing for consultants in regulated industries like healthcare? 5. Healthcare operators can be cautious, especially when margins are tight. How do you move from “interesting conversation” to signed engagement? 6. Once a client hires Gravity, how do you make sure they keep coming back? What’s your approach to delivering results and building long-term relationships? 7. Where do you find yourself most stuck right now as a consulting leader at Gravity (if at all)? 8. Looking ahead, where do you see the biggest opportunity for PDPM strategy and healthcare operations consulting over the next few years?*********************************************************************Know more about Melissa BrownWebsite Link: https://gravityhealthcareconsulting.com/Podcast: Gravity Healthcare HacksConnect with Melissa Brown on LinkedInLinkedIn link: https://www.linkedin.com/in/melissa-brown-21778b166/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most organisations don’t fail because their strategy is wrong. They fail because their operating model cannot sustain execution. Philip Watt works at that precise fault line, where strategy is clear, but value realisation is stalling. Through his Value Operating System (VOS), Philip focuses on the small number of structural choices that drive disproportionate impact: decision rights, governance clarity, service ownership, and capability design. Rather than redesigning everything, he identifies where operating model debt has accumulated and what to fix first.With experience across PE-backed portfolios, asset management (£16bn AUM), regulated financial services, and multi-country integrations, Philip brings a board-level perspective to operating model clarity. His work has delivered over £300m in cumulative value, not through activity, but through structural precision.**********************************************************Proposed Interview Structure:1. What originally drew you into operating model and transformation work, and how did that evolve into your current focus?2. You often say strategy isn’t the problem, execution design is. What specific structural mistakes do you see leadership teams repeatedly make? And why does helping them matter so much to you personally?3. Who is your ideal client today, PE sponsor, CEO, COO, and at what trigger point do they usually realise they need someone like you?4. You operate at a very senior level. How do clients usually find you, and what has worked best for attracting the right type of complex, high-stakes engagements? Current Acquisition Channels: Referral, Content, Cold outreach Sub Question: What’s your view on podcasting as a marketing tool in the consulting and advisory space, especially for consultants working at board level?5. Your engagements are high-value and often tied to major transformations or deals. How do you navigate the long sales cycles and build enough trust to be brought in at critical moments? 6. Once you’ve delivered clarity on the operating model, how do you ensure clients keep coming back and build long-term relationships with you?7. Where do you find yourself most stuck right now as an independent operating model consultant, if at all?8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?*********************************************************************Know more about Philip WattWebsite Link: https://vectris.co.uk/Connect with Philip Watt on LinkedInLinkedIn link: https://www.linkedin.com/in/philipwatt/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Shelley Cadamy is a no-nonsense consultant and executive coach who serves as the trusted advisor many CEOs wish they had earlier in their careers. Through Cadamy Business Consulting, she helps leaders frame messy challenges quickly, align stakeholders, and execute strategy in environments filled with moving parts and strong personalities.Her background spans economic development, workforce leadership, public-private partnerships, and entrepreneurship. As Executive Director of Workforce Tulsa, she revitalized a $4.5M organization, rebuilt partnerships across hundreds of stakeholders, and stabilized governance after years of turnover. She has also built peer advisory groups for CEOs and manufacturing executives, because leadership at the top can be isolating.Shelley’s philosophy is simple: Leadership matters. Radical candor builds trust. Partnership creates capacity. She combines strategic clarity with accountability, empathy, and humor, helping leaders grow healthier organizations while staying sane themselves.**********************************************************Proposed Interview Structure:1. What got you into consulting, and at what point did you realize you wanted to be the advisor you once needed yourself?2. You say “leading is hard and often lonely.” What specific leadership challenges are you most often called in to solve?3. Who are your ideal clients today, CEOs, Executive Directors, founders? And who usually makes the decision to bring you in?4. How do clients typically find you? What has worked best to attract serious leaders who are ready for radical candor? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: You’re a strong communicator with a newsletter and a clear voice. What do you think about podcasting as a marketing tool for consultants and executive coaches?5. Advisory work often requires deep trust before the engagement even starts. How do you move from initial conversation to a signed engagement?6. Once you start working with a CEO, how do you retain clients over the long term? What do you do intentionally to build trust so they keep coming back?7. Where do you find yourself most stuck right now as a consultant and CEO advisor, if at all?8. Looking ahead, where do you see the biggest opportunity for CEO advisory and organizational strategy work over the next few years?*********************************************************************Know more about Shelley CadamyWebsite Link: https://www.cadamyconsulting.com/Connect with Shelley Cadamy on LinkedInLinkedIn link: https://www.linkedin.com/in/shelleycadamy/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Scharrell Jackson sits at a rare intersection: she’s a high-performance executive coach and a former operator who’s been responsible for the outcomes. She has led operations across finance, HR, IT, compliance, marketing, learning & development, and enterprise change, often as a COO/CFO/CAO partner to CEOs navigating growth, integration, and culture shifts. Her work is anchored in a simple idea: most leaders don’t need more information, they need better decisions. Through her proprietary “Endgame Excellence” methodology and her signature keynote “The Power of Decision,” Scharrell helps accomplished leaders move from success to significance with precision, clarity, and sustained performance. For consulting firm owners, this conversation is practical. We’ll talk about how to create operating rhythm, strengthen leadership bench, protect culture while scaling, and build the kind of decision system that prevents “growth” from turning into chaos. ********************************************************** Proposed Interview Structure: 1. You’ve had a long executive career before going all-in on coaching and speaking. What was the turning point that pulled you into this work? 2. What’s the real problem you help leaders solve, when you strip away the symptoms like stress, overwhelm, and misalignment? and why solving it matters so much to you personally? 3. Who are your ideal clients today? And in an organization, who usually becomes the real decision-maker for bringing you in? 4. How do clients typically find you, speaking, referrals, LinkedIn, partnerships? What’s worked best to create consistent demand? Sub Question: What do you think about podcast as a marketing tool for the coaching/consulting space, especially for leadership and executive audiences? 5. When the stakes are high and the budget is real, what’s your approach to moving from interest to commitment, without overselling? 6. How do you retain clients long-term, what do you do to keep relationships strong, prove value over time, and make clients want to re-engage again and again? 7. You coach high-performing leaders on clarity and decisive execution, where do you find yourself most stuck right now in your own business, if at all? 8. Looking ahead, what do you think will matter most for leaders over the next few years, and what are you building next with STJ Consulting and your platforms?*********************************************************************Know more about Scharrell JacksonWebsite Link: www.scharrelljackson.comConnect with Scharrell Jackson on LinkedInLinkedIn link: https://www.linkedin.com/in/scharrelljacksonleadershipmotivationalinspirationalspeaker/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Gregory Lief operates at the intersection of strategy and execution in biopharma. After leading Global Commercial Excellence & Operations at Biogen, reporting to the Chief Commercial Officer, he founded Asymmetry Group to help emerging healthcare companies make the leap from science-driven organizations to commercially disciplined businesses. His work spans corporate strategy, launch planning, marketing and sales operations, forecasting, and capability development. What makes Greg’s perspective different is that he’s built these systems inside large global organizations and now translates that experience into advisory support for high-growth life sciences firms. For consulting firm owners, this conversation is about leverage: how to move from insight to infrastructure, how to design governance that scales, and why asymmetric thinking, not benchmarking to the average, drives durable advantage. ********************************************************** Proposed Interview Structure: 1. Greg, you’ve led strategy and commercial operations inside major biotech organizations. What originally pulled you into consulting and commercial strategy within healthcare? 2. What specific problem are you solving today with Asymmetry Group when a biopharma company calls you, and why is that transition from development-stage to commercial-stage so difficult? 3. Who are your ideal clients right now? Are you working primarily with venture-backed biotech, mid-size pharma, or more established players, and who is usually the decision maker? 4. In such a specialized industry, how do clients typically find you? What has worked best to attract the right kind of engagements? Current Acquisition Channels: Referral, Content Sub Question: What’s your perspective on podcasting as a marketing tool in the biopharma or life sciences consulting space? 5. Given the long, complex buying cycles in biotech, multiple stakeholders, scientific scrutiny, budget approvals, how do you typically move from first conversation to signed engagement? 6. How do you retain clients over the long term, and what do you do deliberately to ensure they keep coming back and see you as a trusted partner rather than a one-off advisor? 7. Where do you find yourself most stuck right now as a consulting firm founder in the biopharma space (if at all)? 8. Looking ahead, where do you see the biggest opportunity for commercialization strategy and launch excellence in biopharma over the next few years?*********************************************************************Know more about Gregory LiefWebsite Link: https://asymmetrygroup.com/Connect with Gregory Lief on LinkedInLinkedIn link: https://www.linkedin.com/in/gregorylief/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Daniel co-founded Arrival in 2004 with a simple premise: strategy is only valuable if it becomes performance. Since then, Arrival has supported leaders from brands such as Pret, Tesco, Haleon, Artemis, Lansdowne Partners, Silverlake, and ECI Partners, helping them translate ambition into execution. What differentiates Arrival is its senior-led delivery model and its refusal to stay at the “insight and report” level. They design and implement bespoke solutions that address organisational alignment, leadership judgement, behaviour change, and commercial edge, staying involved until outcomes are achieved.Alongside management consulting and executive development, Arrival also operates at the intersection of performance and social impact, connecting businesses with ambitious young talent from low-income communities. The through-line across all three pillars is alignment: aligning strategy, leadership decisions, and people’s contribution to create sustainable performance.**********************************************************Proposed Interview Structure:1. What got you into consulting originally, and what led you to build Arrival specifically around organisational performance and alignment?2. What specific problem are you helping enterprise leaders solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and at what level do you typically engage inside the organisation?4. How do clients typically find you today, and what has worked best for consistently generating high-level enterprise opportunities? Current Acquisition Channel: Referral, Content Sub Question: What’s your view on podcasting as a marketing tool for consultants working with senior executives?5. When selling complex organisational performance work, how do you personally navigate long sales cycles and multiple stakeholders to win the engagement?6. How do you retain clients at Arrival, and what do you personally do to ensure clients keep coming back and relationships turn into long-term partnerships?7. Where do you find yourself most stuck right now as a consultant leading Arrival (if at all)?8. Looking ahead, where do you see the biggest opportunity for organisational performance consulting over the next few years?*********************************************************************Know more about Daniel SnellWebsite Link: https://www.wearearrival.com/Connect with Daniel Snell on LinkedInLinkedIn link: https://www.linkedin.com/in/danielsnell/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down how to transform your B2B podcast audience into leads and clients by building a structured audience-to-client funnel. I explain how to use content, lead magnets, tracking, and email nurturing to convert attention into business outcomes, and share the long-term opportunities podcasting creates for speaking engagements and strategic partnerships.What You’ll Learn:How to convert podcast listeners into qualified leads using strategic call-to-actionsWhy high-quality lead magnets are essential for audience conversionHow to track attribution and identify where your funnel breaksThe 3-7-30 email nurture framework for converting leads into clientsHow podcast authority creates speaking opportunities and industry positioningWhen B2B sponsors make sense, and why selling your own services is more profitableChapters: 00:00 – Turning a B2B Podcast Audience Into Leads and Clients02:35 – Using Content and Lead Magnets to Capture Demand05:49 – Tracking Attribution and Optimizing the Funnel08:56 – The 3-7-30 Email Nurture Framework11:40 – How Podcast Authority Creates Speaking Opportunities16:11 – The Right Way to Think About Podcast Monetization20:13 – The Ultimate Level of B2B PodcastingIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I explain how to structure your podcast so you only focus on the fun, high-value part - the conversation - while everything else is automated or handled by a team. I walk through the system we use at GHA Marketing to remove production workload and keep your podcast consistently driving brand-building and lead generation.What You’ll Learn: How to automate podcast post-production using AI tools and workflowsWhich tools handle recording, editing, repurposing, and schedulingWhen to use VAs, EAs, or offshore assistants to scale productionThe step-by-step process to hire and test podcast support talent How to evaluate podcast agencies using proof instead of claimsThe three-tier model to scale from DIY to fully managed productionChapters:00:00 – Why Post-Production Must Be Systemized01:03 – Recording and Editing Tools We Recommend02:50 – Creating Short-Form Clips Efficiently03:30 – Written Content and Copy Generation03:47 – Scheduling and Distribution Systems04:44 – Scaling With VAs, EAs, and Offshore Assistants05:33 – The Process to Hire and Test Podcast Talent06:11 – When to Work With a Podcast AgencyTools & Platforms Mentioned Recording & Editing:• Riverside • Descript Short-Form Content: • Opus Clip Written Content & Show Notes: • Castmagic • ChatGPT Scheduling & Distribution: • Metricool • Captivate • Buzzsprout Automation: • Zapier Hiring Platforms: • Upwork • FiverrIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down how we grow B2B podcasts by turning guests into active promoters of the brand. I explain how delivering a premium guest experience and providing ready-to-share assets makes it effortless for industry leaders to amplify your content, expand reach, and strengthen authority.What You’ll Learn: Why guest amplification is the most powerful growth driver for a B2B podcastHow a one-click asset pack dramatically increases guest sharing ratesWhat assets to provide to make promotion effortless for guestsHow collaborative posts expand reach to new ICP audiencesWhy premium post-production quality increases brand credibilityHow consistent guest promotion compounds long-term brand visibilityChapters: 00:00 – The #1 Driver of B2B Podcast Growth01:17 – Why Big Guests Accelerate Brand Visibility01:53 – Making the Podcast Experience Worth Sharing02:32 – The One-Click Guest Asset Pack Strategy04:15 – Why Premium Quality Assets Matter05:01 – Case Study: Weekly Guest Amplification ResultsIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down how a single B2B podcast conversation can become a complete content strategy. I explain the Podcast Content Waterfall Framework we use at GHA Marketing to transform one 45-60 minute interview into dozens of aligned content assets that strengthen brand authority, support lead generation, and maintain consistent visibility across platforms.What You’ll Learn: How one podcast episode can generate a full multi-platform content strategyThe Podcast Content Waterfall Framework for B2B visibility and authorityHow to turn long-form interviews into short-form social media contentWhy podcast-driven content stays aligned, consistent, and on brandHow repurposed content can redirect audiences to strategic business outcomesWhy a B2B podcast can function as both a relationship engine and content engineIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down how we apply the CLOSER framework to B2B sales so you can convert relationships built through podcasting into clients, even if you hate selling.What You’ll Learn: How the CLOSER framework applies to high-ticket B2B sales environmentsWhy clarifying the prospect’s motivation strengthens the sales processHow labeling the core problem increases solution relevanceThe role of discovery in connecting pain, consequences, and outcomesHow objection pre-handling simplifies closing conversationsWhy reinforcing the buying decision reduces churn and buyer’s remorseChapters: 00:00 – Introduction to the CLOSER Framework01:00 – Framework Overview and Origin03:50 – Clarifying Why the Prospect Took Action04:49 – Labeling the Core Problem05:20 – Overview of Past Pain and Consequences06:38 – Selling Outcomes Instead of Process06:57 – Explaining Away Concerns Before They Arise08:50 – Reinforcing the Buying DecisionIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down how we structure the business conversation that follows a podcast interview and guide the relationship toward a potential client engagement while maintaining trust, authority, and long-term value.What You’ll Learn: How to structure a post-interview consultation that builds momentum without pressure.The discovery framework that uses insights gathered during the podcast processHow to present solutions using authority and relevance instead of hard sellingWhy securing the next meeting is critical in high-ticket B2B sales cyclesHow strategic nurturing between calls increases trust and deal velocityThe long-term relationship strategy for guests who are not ready to buyChapters: 00:00 – The Role of the Post-Interview Consultation01:19 – Setting the Objective of the First Call02:28 – Preparing With Insights From the Podcast Process03:20 – Structuring the Consultation Opener05:23 – Discovery Questions That Deepen Understanding07:45 – Securing the Next Meeting With Decision Makers08:50 – Nurturing Between Calls With Strategic Proof11:05 – Structuring the First Close Call12:12 – Managing Long B2B Sales Cycles13:14 – Nurturing Non-Buyers for Future OpportunitiesIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I share how to nurture relationships with B2B podcast guests, stay top of mind by offering value after the interview, and create long-term lead generation opportunities without a direct sales approach.What You’ll Learn: How to nurture podcast guest relationships after the interview to build long-term valueThe importance of sending podcast assets quickly to show professionalism and reliabilityHow to leave genuine reviews and use them to build trust with your guestsHow to send relevant resources to pre-frame your follow-up calls and strengthen authorityThe power of building a lead nurture system for guests who don’t immediately book a callChapters: 00:00 – The Strategic Role of Off-Air Debriefs01:00 – Aligning Expectations and Structuring the Post-Interview Conversation02:29 – How to Use the Off-Air Debrief to Prevent Guest Drop-Off03:16 – Identifying Pain Points and Offering Value Post-Interview04:03 – Framing the "How Can I Help" Question to Identify Opportunities05:32 – Scheduling Follow-Up Calls and Offering Genuine Help06:24 – Building Long-Term Relationships Through Referrals07:53 – Optimizing Your Process for 40-60% Conversion from Interview to Follow-Up08:37 – Why Building a Brand is More Important Than Immediate Sales09:21 – Turning Podcast Conversations Into Business OpportunitiesIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/What You’ll Learn: How to structure your off-air debrief to build rapport and ensure future business opportunities.The importance of scheduling follow-up calls during the debrief to prevent guest drop-off.How to use a genuine approach to offer value without pushing a sales agenda.The significance of offering solutions to identified gaps and pain points.Why referrals play a key role in expanding your B2B network.Chapters: 00:00 – The Power of Nurturing Guest Relationships in B2B Podcasting00:55 – How to Follow Up After the Off-Air Debrief for a Hot Lead02:15 – The Importance of Fast Delivery: Sending Podcast Assets Quickly02:30 – How to Offer Value Authentically Without Making it Feel Like a Sales Pitch.06:15 – Personalized Reminders to Increase Show-Up RatesIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact B2B Podcasting pre-interview, interview, and post-interview framework we use to actually convert guests into clients.If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet!What You’ll Learn: How to consistently source one to four qualified podcast guests per weekWhy industry podcasts are a powerful database of pre-qualified ICP guestsHow human personalization outperforms AI-generated outreachThe role of social proof in achieving 11 to 18% positive reply ratesHow to structure outreach that positions the podcast as industry value, not a sales playThe frictionless booking method that increases interview confirmation ratesChapters: 00:00 – Results You Can Expect From Podcast Outreach00:56 – From First Guests to Consistent Guest Flow01:40 – Building a Target List of Ideal Guests02:36 – Using Industry Podcasts to Source ICPs03:18 – Leveraging Data Platforms for Guest Discovery04:07 – Email Validation and Deliverability Best Practices05:00 – Why Human Personalization Wins in Cold Outreach06:33 – Structuring Outreach Around Social Proof08:16 – Reply Rate Benchmarks and Performance Data09:11 – Converting Positive Replies Into Booked Interviews09:52 – The Low-Friction Scheduling Method That Works10:40 – How to Sustain Weekly Guest AcquisitionResources Mentioned in the VideoData & Prospecting Platforms:Sales NavigatorZoomInfoApolloListKitEmail Validation Tools:BounceBanIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet!What You’ll Learn: How to secure high-level ICP guests even before your podcast launchesWhy your existing network is the fastest path to early traction and social proofHow podcast interviews reactivate dormant leads without sales pressureThe referral question that consistently generates warm introductionsHow guest social proof increases cold outreach reply rates up to 15%+Why a zero-pressure pre-interview conversation boosts guest acceptance Chapters: 00:00 – Why High-Level ICPs Agree to Be Podcast Guests00:55 – The Role of Positioning and ICP Clarity01:46 – Start With Your Existing Network for Social Proof02:28 – How to Invite Clients, Leads, and Industry Peers03:16 – Reactivating Dormant Leads Through Interviews04:48 – Turning Guests Into a Referral Engine06:12 – The Exact Referral Question That Works07:49 – Using Guest Credibility to Improve Cold Outreach08:45 – Structuring a High-Converting Guest Invitation09:28 – Why Pre-Interview Conversations Increase AcceptanceIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact framework we use to build a B2B brand and acquire clients with a podcast, without chasing random views.What You’ll Learn: Why fewer, highly targeted listeners outperform large but unqualified audiencesHow to define a crystal-clear Ideal Customer Profile (ICP) for B2B podcastingWhy vanity metrics don’t translate into leads, calls, or revenueHow niche positioning turns your brand into a “lighthouse” for ideal clientsHow to use data-backed content research instead of guessing topicsWhy simple podcast names and visuals outperform clever or complex brandingChapters: 00:00 – Introducing GHA Marketing’s B2B Podcast Playbook01:45 – Defining Your Ideal Customer Profile (ICP)02:31 – Why Lead Quality Beats Volume Metrics03:25 – Owning a Niche Before Expanding04:18 – Case Study: Corporate Treasury 101 Podcast05:07 – What a Well-Defined vs. Weak ICP Looks Like06:45 – Why Clear and Simple Messaging Converts Better07:32 – Podcast Names & Visuals That Instantly Signal “This Is for You”08:35 – Letting Data, Not Opinions, Drive Content Topics10:05 – Researching What Your ICP Is Actively Searching ForAudience & Content Research Tools: AnswerThePublic (by NP Digital)A keyword research tool used to understand what questions and topics audiences are actively searching for. https://answerthepublic.comGoogle Trends Analyze search trends to identify growing and declining topics within your niche. https://trends.google.comGoogle Keyword Planner Discover keyword demand and search intent related to your ICP’s challenges. https://ads.google.com/home/tools/key...YouTube Search & Popular Videos Used to identify high-performing topics and content trends within specific niches.Reddit Communities Source of unfiltered conversations, problems, and language used by ideal customers. https://www.reddit.comQuora Platform for identifying common questions and recurring pain points from target audiences. https://www.quora.comIndustry Conferences & Breakout SessionsAnalyzing headlines and topics from the most attended sessions to uncover real-time demand.If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I introduce the complete B2B Podcasting Playbook and explain how we use podcasting to build authority, generate leads, and drive long-term business growth for B2B companies. I walk through the structure of the framework, the 8 core sections, and how each stage transforms conversations into relationships, opportunities, and clients.What You’ll Learn: The full framework used at GHA Marketing to build B2B brands and lead generation systemsHow positioning, guest strategy, and outreach create consistent opportunitiesThe step-by-step process from podcast conversation to business relationshipWhy post-interview nurturing is where most B2B sales actually happenHow content repurposing and automation scale brand visibilityAdvanced stages of B2B podcasting including audience conversion and partnershipsChapters: 00:00 – Introduction to the B2B Podcasting Playbook01:12 – What the Framework Helps B2B Companies Achieve01:53 – Section 1: Irresistible Positioning02:45 – Sections 2–4: Guest Acquisition to Interview Strategy04:58 – Sections 5–7: Relationship Building and Conversion08:15 – Section 8: Scaling Through Content and Systems10:26 – Section 9: Audience Growth and Advanced OpportunitiesIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you.Never quit, GuillaumeDISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Noah Berk is a tech entrepreneur with more than 20 years of experience in B2B marketing, sales, and business strategy. In 2016, he co-founded OBO with a clear mission: help organizations digitize, optimize, and transform their business processes. Over nine years, OBO became a top-tier HubSpot consultancy, serving more than 450 clients and earning Elite Partner status before merging with Aptitude 8.Today, as Co-CEO of Aptitude 8, Noah leads an Elite HubSpot partner firm focused on helping companies implement and optimize CRM systems across sales, marketing, and customer success. His approach centers on outcomes, not tools, ensuring that technology investments translate into measurable business performance. For consulting firm owners, Noah’s journey offers a case study in niche positioning, strategic partnerships, operational excellence, and scaling a people-first consultancy in a highly competitive ecosystem.**********************************************************Proposed Interview Structure:1. What pushed you to leave corporate sales and build your own consultancy back in 2016?2. When clients come to Aptitude 8 today, what’s the real underlying problem you’re solving, beyond “we need HubSpot implemented”?3. Who are your ideal clients now? Are you selling to founders, CROs, RevOps leaders, and how has that evolved as you’ve scaled?4. You’ve grown through elite partnerships and strong positioning in the HubSpot ecosystem. What has worked best to consistently attract high-quality clients? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: You also host the UpYourStack podcast, how do you view podcasting as a marketing tool for consulting firms today?5. CRM and digital transformation projects aren’t small decisions. How do you manage long sales cycles and complex stakeholder environments to actually close deals?6. You’ve worked with hundreds of clients. How do you retain them, turn projects into long-term relationships, and create clients that keep coming back?7. Where do you find yourself most stuck right now as a consulting leader at Aptitude 8 (if at all)?8. Looking ahead, where do you see the biggest opportunity for CRM and digital transformation consulting over the next few years?*********************************************************************Know more about Noah BerkWebsite Link: https://aptitude8.com/Connect with Noah Berk on LinkedInLinkedIn link: https://www.linkedin.com/in/noahberk/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Strategy is easy to agree on. Execution is where things break. Adam Josephs has spent more than two decades stepping into high-stakes environments where delivery matters, post-merger integrations, AI transformations, and critical growth initiatives, and making execution predictable. Adam is the creator of Risk Up Front®, a disciplined execution framework adopted by organizations like Goldman Sachs, Lam Research, and NeoPhotonics, and now taught at Dartmouth Engineering. His work focuses on engineering clarity, surfacing risk early, and installing operating rhythms that help teams move faster without burning out. In this episode, we’ll explore why most execution failures are avoidable, how leaders miss risk signals until it’s too late, and what consulting firm owners can learn from enterprise-grade execution systems to improve delivery, credibility, and growth. **********************************************************Proposed Interview Structure: 1. What originally pulled you into consulting and execution work, especially in high-stakes environments? 2. What is the core execution problem you see leaders struggling with today, and why does it matter so much to you? 3. Who do you primarily work with now, and who inside the organization usually becomes your main sponsor or decision maker? 4. How do clients typically find you today, and what has worked best for building credibility at the level you operate? Current Acquisition Channels: Referral Sub Question: What’s your view on podcasting as a marketing tool for consultants and advisors working with senior leaders? 5. Your work often involves long sales cycles and high trust, how do you help prospects move from interest to commitment? 6. Once a client starts working with you, how do you ensure they keep coming back, and how do you intentionally build long-term advisory relationships rather than one-off projects? 7. Where do you find yourself most stuck right now in your own consulting business, if at all? 8. Looking ahead, where do you see the biggest opportunities, and risks, in your work around execution, operating models, and Risk Up Front® over the next few years?*********************************************************************Know more about Adam JosephsWebsite Link: http://www.celerityconsulting.com/Connect with Adam Josephs on LinkedInLinkedIn link: https://www.linkedin.com/in/adamjosephs/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/