e85 tracey friesen – narratives of resilience for a post carbon world

• 'What's starting to interest me is stories of resilience for a post carbon world. What are we going to need for our emotional well-being? It's going to be a different world not long from now. If we do this, and we must do this, this transition has to happen and there's going to be a sense of loss and sacrifice and challenge, not just with what's happening externally from a climate point of view, but in how we're going to have to make changes to our lives and reorient our energies in terms of our advocacy. I feel like there's an opportunity for artists - I'm more connected to the film and television sector and the documentary community - throughout the system, to be able to provide realistic and yet reassuring narratives about what the upside of all this might be.'

I first met Tracey on September 21, 2021 at a Processing the federal election during a climate emergency Zoom event organized by the Climate Emergency Unit. Since then, we have kept in touch through our participation in SCALE (the Sectoral Climate Arts Leadership for the Emergency network). 

Our 30-minute conversation covered a lot of ground, however, we only touched the surface of Tracey’s vast experience and network of collaborators in the cultural industries, so I hope that another conversation is in order down the road!

Tracey has over 30 years’ experience in Canada’s cultural sector. She spent more than a decade at the National Film Board in Vancouver, where she earned producer or executive credits on dozens of documentary film, animation and digital projects. She’s also held contracts with organizations like Inspirit Foundation, Mindset Foundation, DOC, Roundhouse Radio, and the David Suzuki Foundation. Tracey is author and founder of Story Money Impact, the charitable society that brought us Good Pitch Vancouver and Story to Action, plus other initiatives to advance education around media impact. In 2013 she was named ‘Woman of the Year’ by Women in Film & TV Vancouver. She is currently Managing Vice-President, BC Branch, at the Canadian Media Producers Association, where she passionately represents and supports BC-based independent film and television producers.  

I was touched by this quote from Tracey near the end of the conversation:

I'm mindful that with the climate emergency, it's so existential that it's captured my attention perhaps most strongly because I really hope that in the kind of complicated dynamic of the wonderful, wild world that we're in right now, that it's one thing that will impact all of us. Not the same way, certainly, there are those of us living in different parts of the world that will be affected in different ways, but it's such a global community, it has to come together in all the ways that they can. So, we do need the scientists and we do need all of the work being done across all of the important social issues that are happening right now. And we really do need the storytellers to validate that their story driven, narrative driven, emotionally driven pieces of work will help to touch people now to change their behaviour or will help to soothe or reassure or be with them in the world post transition.

Tracey mentioned the following links during our conversation:

• Being Caribou
• Canadian Media Producers Association (CMPA)
• Climate Emergency Unit
• Good Pitch Vancouver
• Reel Green
• Shameless
• Story Money Impact

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END NOTES FOR ALL EPISODES

Note : I'm currently 'pressing pause' and am not producing new content until further notice. 

Hey conscient listeners, 

I’ve been producing the conscient podcast as a learning and unlearning journey since May 2020. It’s my way to give back.

This Indigenous Land Acknowledgement statement was developed by members of the Algonquin community for my former employer the Canada Council for the Arts. I have adapted slightly to make it my own.

• I acknowledge that my studio, located in Ottawa, is on the unceded, unsurrendered Territory of the Anishinaabe Algonquin Nation whose presence here reaches back to time immemorial.
• I recognize the Algonquins as the customary keepers and defenders of the Ottawa River Watershed and its tributaries. I honour their long history of welcoming many Nations to this beautiful territory and uphold and uplift the voice and values of our Host Nation.
• Further, I offer my respect and affirm the inherent and Treaty Rights of all Indigenous Peoples across this land and honour commitments to self-determination and sovereignty that have been made to Indigenous Nations and Peoples.
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In parallel with the production of the conscient podcast and its francophone counterpart, balado conscient, I I publish a free ‘a calm presence' monthly Substack see https://acalmpresence.substack.com.  

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Claude Schryer

Latest update on March 21, 2026