Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

Are you showing up when people search for your services on Google? If not, it's likely due to a lack of optimization on your website for search engines.Join me as I walk through a beginner's guide to search engine optimization (SEO) in this episode and help you optimize your website for search engines. Listen in as I give examples and share a couple of my favorite tools for beginners.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesWhat is Search Engine Optimization (SEO)? (1:29)My Background with SEO (1:47)Potential Leads from SEO (2:19)SEO Data from gaffincreative.com: Q1 2021 (2:29)# of times gaffincreative.com showed up in Google Searches: 12,900# of times gaffincreative.com was clicked on from Google Searches: 295Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near meOptimizing Your Website for Search Engines (4:59)1. Use a Search Engine Optimization Tool (Like Yoast on Wordpress)SEO:Search Engine Optimization (5;35)Metadata: The text based components of your website that communicate with Google (5:44)2. Plan Out Your Keywords and Key Phrases (5:51)What are your potential clients searching for on Google? 3. Update the Metadata on Your Website Pages (6:43)Metadata: Title, Description, Alt-Text, Headers, etc. (7:00)Title: The text that shows up in blue on google. (7:15)Description: The text that shows up under the title and tells the reader (and Google) what your content is about. (7:22)Alt-Text: The text that describes your images. (7:33)Keyword/Key Phrase: The primary word or phrase that you're trying to rank for. This component is used in your seo tool as a reference or indicator of how well you've optimized your page for it. (7:42)Haylee's Headshot Example: (8:33)gaffincreative.com/headshotskeyword/phrase: headshot photographer or chattanooga headshot photographerTitle: Headshots for Professionals in Chattanooga, TN | Gaffin CreativeDescription: Headshots and branding photos are an important visual element to your personal brand! Enter Haylee Gaffin—a Chattanooga headshot & branding photographer!4. Develop a Content Plan & Strategy for SEO Efforts (11:18)What are your potential clients searching for or asking?Determining Content Keywords: (12:38)1. Talk to your potential clients about what they want to know.2. Use Keywords Everywhere tool.How I Titled Today's Episode (13:14)Initial Title: 5 Things to Look for in Your Website's SEO (0 monthly searches)Second Variation: Optimizing My Website for Search Engines (30/month)Third Variation: Beginner's Guide to SEO (440/month)Final Title: Beginner's Guide to SEO: Optimizing Your Website for Search EnginesOptimizing My Clients' Ongoing Blog Posts and Podcast Episodes (14:31)Women I’m cheering for This Week (12:41)Myrna DaramyJoin us for Tech Translation Thursday, on 4/22 at 7PM ESTOther Episodes Mentioned in this Episode:009: 3 Ways to Get Out of a Content Creation RutBlog Posts Mentioned in this Episode:Three Reasons You Need to Transcribe Your PodcastLinksgaffincreative.com/podcast-productioninstagram.com/hayleegaffinyoast.comkeywordseverywhere.comReview the transcript at gaffincreative.com/010. Hosted on Acast. See acast.com/privacy for more information.

Creating content for your business can feel like a full time job. while content creation is one of the hottest marketing tools around (and probably isn't going away anytime soon), it's extremely time consuming.To me, the benefits outweigh the workload, as it is the key to driving value to your existing and potential customers without actually having to market to them and advertise to them. Today I'm sharing three ways you can get out of a content creation rut, come up with new content ideas, and better manage the amount of content you're creating in your business.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesContent Creation as a Marketing Strategy (1:10)Content I Produce on a Weekly Basis (1:55)- a weekly podcast episode, - a weekly blog post about podcasting - a weekly newsletter- two Instagram accounts - one Facebook page- one Facebook groupHow to Get Out of a Content Creation Rut (3:15)Focus on the Things You Love to Create (3:20)If you're not enjoying the content you're creating, you're not putting forth your best effort, which leads to less valuable content.Look to Your Clients and Audience for Ideas (5:31)What questions are potential clients asking you?What resources are potential clients looking for?Content Planning Exercise (6:36)Think of one question you're often asked, now think through 5 additional topics related to that question that you could make a resource from.Haylee's Content Planning Example:The Question: What should I consider before I launch a podcast?The Solution Content: Episode 006: What to Consider Before You Launch a PodcastSupporting Episode: Episode 007: How Much Does It Cost to Make a Podcast?Supporting Downloadable: Podcast Budget WorksheetSupporting Blog Post 1: Podcast Equipment for BeginnersSupporting Blog Post 2: Where You Can License Royalty Free MusicSupporting Blog Post 3: Three Reasons You Need to Transcribe Your PodcastOutsource Your Content (9:18)Content I Manage:- Podcast Episodes- Social Media Posting on @hayleegaffin- Weekly NewsletterContent I Outsource:- Podcast Blog Content - gaffincreative.com/podcast-production- Social Media Posting on @gaffincreativestudio- Pinterest Planning & Scheduling for Blog Content - pinterest.com/gaffincreativeRecap (11:52)Women I’m cheering for This Week (12:41)VictoriaAmanda Warfield - amandawarfield.com/contentOther Episodes Mentioned in this Episode:006: Episode 006: What to Consider Before You Launch a Podcast007: Episode 007: How Much Does It Cost to Make a Podcast?Blog Posts Mentioned in this Episode:Podcast Equipment for BeginnersWhere You Can License Royalty Free MusicThree Reasons You Need to Transcribe Your PodcastLinksgaffincreative.com/podcast-productioninstagram.com/hayleegaffinReview the transcript at gaffincreative.com/009. Hosted on Acast. See acast.com/privacy for more information.

Are you consistently paying yourself the money you deserve as a business owner? Determining how much to pay yourself and how frequently, can be a daunting task.I'm sharing how I've approached paying myself consistently for the last three and a half years! I'm also sharing how I pay myself in slow seasons, plan paid vacations, and give myself bonuses!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesDisclaimer (1:27)Choose What Works Best for You to Pay Yourself (1:41)Separate Your Business & Personal Finances (2:05)What We'll Cover in this Episode (2:36)Setting goals in your businessBudgeting for your own paycheckMaintaining a consistent paycheck in both slow and busy seasonsPaying yourself for taking vacations.Rewarding yourself with bonuses.Setting Goals in your Business (2:54)Budgeting for Your Own Paycheck (3:29)Determine your business expenses.Determine how much you want to make.Defining A Yearly Salary (4:40)- How much do I need to pay my bills?- How much do I want to save/invest?- How much do I want to splurge?Then add tax.Actually Paying Yourself (5:52)Consistent Paychecks Makes Calculating Taxes Easier (6:16)Don't Touch Extra Income Every Month (6:44)Paying Yourself in Slow Seasons (7:20)Paying Yourself to Take Vacations (9:56)Rewarding Yourself with Bonuses (11:20)Setting a Buffer Amount in Your Business Bank Account (12:10)Women I’m cheering for This Week (13:41)wallsgroupcpas.comOther Episodes Mentioned in this Episode:001: gaffincreative.com/001 003: gaffincreative.com/003Linksinstagram.com/hayleegaffin Quickbooks Self-EmployedReview the Transcript at gaffincreative.com/008 Hosted on Acast. See acast.com/privacy for more information.

You're ready to launch a podcast, but how much have you budgeted for it? Podcasting isn't free and I'm here to tell you just how much you should be ready to spend when you start a podcast!In today's episode, I'm breaking down what it looks like to pay for a podcast, from basic start up pricing to outsourcing the graphics, production, and pretty much everything outside of hitting the record button. Listen in as we walk through the things I encourage my clients to consider in their podcast budget and make sure you download my free Podcast Budget Worksheet!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Download the Podcast Budget Worksheet:gaffincreative.com/podcastbudgetListen to Last Week's Episode:gaffincreative.com/006Review the Show NotesPodcast Startup Expenses: (1:50)- Podcastig Gear- Royalty Free Music- Podcast HostingPodcasting Gear Budget: $155 (2:13)Microphone - $99Foam Windscreen - $2.99XLR to USB C Cabel - $39.99Microphone Stand - $10See my blog post for podcast equipment for beginners.Royalty Free Music: $49 (3:16)Premium BeatSee my blog post for Royalty Free Music.Hosting: $180/year (4:05)AcastLibsynPodcast Startup Expenses Total: $385 (5:21)Other Podcast Expenses (5:34)- Website Building + Hosting- Podcast Producer- Graphic Designer- Recording Platforms- Transcriptions- Gift GivingWebsite Hosting and Design (6:13)Hosting: $180/yearDesign: Based on your designer and needs.Download the Podcast Budget Worksheet: (7:29)gaffincreative.com/podcastbudgetPodcast Producer: $150-300/episode (8:11)Graphic Design: Based on designer (10:17)Graphic Elements You'll Need: (10:38)- Wordmark- Podcast Cover Art- Podcast Episode Graphic Template (solo and guest)- Multiple Social Media Graphic TemplatesRecording Platform: Free - $240 (12:17)- Garageband- Audacity- Zencaster- Riverside FM- ZoomTranscribing Audio (13:01)See my blog post for Why You Should Transcribe Your Podcast Audio.Transcription Services: (13:25)Rev - $1.25/minuteOtter.io - $99/yearGuest Gifting: Based on your preference.(14:17)Three Women I’m cheering for This Week (16:15)Ryn LorenSarah AnnTikedraBlog Posts Mentioned in this Episode:Podcast Equipment for BeginnersWhere You Can License Royalty Free MusicThree Reasons You Need to Transcribe Your PodcastDownload the Podcast Budget Worksheet:gaffincreative.com/podcastbudgetReview the Transcript at gaffincreative.com/007 Hosted on Acast. See acast.com/privacy for more information.

In the last year, we’ve seen an explosive rise in the podcast industry. You likely know a few people who've launched them and thought about the possibility of launching one yourself.In today's episode, I'm sharing a few things you should consider before you launch a podcast! Listen in to get my thoughts on prepping for a podcast and the process I walk my clients through prior to working with me!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesMy Inquiry Workflow (1:22)What is the goal of your podcast? (2:02)Potential Podcast Goals (2:23)Positioning yourself as an expert in your fieldContent marketing your business through podcast episodes and driving listeners to your services.Selling products or goods that are relevant to topics you want to coverNetworking with other industry experts as guests on your showGrowing your audience on podcast and social mediaAdding value to your existing audienceFinancial gain from sponsorshipsMeasuring Your Goals (2:52)Consider Your Budget (3:56)Startup Expenses: $200 (4:09)Podcasting GearRoyalty Free MusicHostingOptional Expenses: (4:41)Website Build & Hosting for your show notesHiring Podcast Consultant & ProducerHiring Graphic Designer for Assets and Promotional MaterialsTranscription Services for AccessibilityAnd Guest giftingHow much time do you have/want to dedicate to your podcast? (5:13)What do you want to call your podcast? (7:29)Podcast Naming Exercise (7:52)Get out a piece of paperWrite out words you associate with your primary topicsWrite out words you’d associate with your brandWrite down catchy or special phrases to youWrite down any and all titlesUnderline all of the words that stand out to you the most. If there are any new phrases that come to mind after that exercise, write them downGo back through with a different color pen and circle your top three-five choices.Look up those title options on Apple podcast app and see if anyone else is using it. Send the remaining titles to your close friends to vote on their favorite.Finally, consider their feedback, but choose the one that resonates with you.Three Women I’m cheering for This Week (13:04)Amanda WarfieldLaShonda BrownApril Temple Hosted on Acast. See acast.com/privacy for more information.

Does it feel like you're being crushed by a pile of student loan debt that will never be paid off?In this episode of Clocking In, we're discussing all things related to student loans and how I paid off my $36 thousand dollars of student loan debt in two and a half years. Listen in as I share what I did, what I'd do differently, and my advice to those currently making payments on their student loans.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesWWhat Taking Out Loans Meant to Me (1:09)How I Paid Off Student Loans (6:30)1. Researched how my loan provider worked.2. Approach Spending with a No Spend Mindset3. Throw most of my income at the student loans (50-75%)What I'd Do Differently to Pay Off My Loans (10:30)1. Paid on school while I was in school.2. Get educated on loans.3. I wouldn’t have used the 6 month grace period.Advice for Creating a Repayment Plan (13:19)1. Use a loan calculator to see how much you’ll pay for your loan.2. Find out how much interest you’re gaining per day.3. Consider consolidation.4. Try a no-spend monthThree Women I’m cheering for This Week (13:04)Laylee EmadiMy Intern, VictoriaKatie SirhanLinks:gaffincreative.com5 Lessons My Mom Taught Me About MoneyReview the transcript at gaffincreative.com/005 Hosted on Acast. See acast.com/privacy for more information.

Have you figured out what success looks like for you and your life? It's likely different from other women around you, or maybe you aren't sure what it should look like. Let's talk about it!In this episode of Clocking In, we're celebrating International Women's Day by discussing the importance of cheering on other women, especially when their idea of success differs from our own! Listen in as I share how my idea of success has changed over the years, how I've come to appreciate where other women are in their lives, and how you can start cheering for others!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show Notes:What We’ll Cover in Today’s Episode (1:40)Defining what success looks like to you. (2:04)Exercise: Define Your Success (3:05)1. What do you want right now?2. What do I want to do or where do I want to be in one year?3. What is one thing you can do over the next three months to move you towards that goal?4. What do you want in 5 Years?Allowing your idea of success to change when it needs to or when you want it to. (4:07)My Career Background (4:41)My Current Idea of Success (7:16)Stop Fighting for the Approval of Others (7:50)Stop Shaming Women Who Define their Success Differently (9:13)Cheering on Women in Every Stage of their Lives (9:51)Three Women I’m cheering for This Week (13:04)Natalie FrankeMy Step Sister, JennaDylan of Water Bear Clay CompanyLinks:gaffincreative.comlayleeemadi.comReview the transcript at gaffincreative.com/004. Hosted on Acast. See acast.com/privacy for more information.

We're quickly approaching that time of the year, when taxes begin to really stress us out. As an entrepreneur, tax time can be even more overwhelming if you're not doing to work on the front end to prep for tax time.In this episode of Clocking In, I'm sharing the things that I do in my own business to ensure I have a smooth (and rewarding) experience at tax time.From handling my own bookkeeping and working with a CPA to researching potential deductions and paying quarterly taxes, I'm covering it all in this quick episode!Please note, I am not a tax professional, therefore, the content I'm sharing in this episode is just my own experience. Please consult with a local CPA to ensure you're managing your finances and taxes appropriately for your business.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Hire a CPA (Certified Public Accountant) (1:16)Working with an Accountant (1:47)Use Separate Bank Accounts (2:39)Pay yourself + Pay Yourself a Consistent Paycheck  (3:07)a) Consistencyb) Knowing How Much You've Made at any timec) Simplified BookkeepingUse Quickbooks for Bookkeeping (4:15)Research and Understand Tax Deductions (5:01)Pay Your Quarterly Taxes (5:32)Consult with a CPA (7:30)Links:gaffincreative.comReview the transcript at gaffincreative.com/003. Hosted on Acast. See acast.com/privacy for more information.

Are you thinking about starting a podcast for your business, but are stuck on how to truly use it as a tool in your business (or even your profession)?In this episode of Clocking In, I'm sharing a few potential ways you can use a podcast to serve your audience, grow your business, and make more money. Listen in as I share a few ways that I'll be using my podcast to serve my business as well!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Set yourself up as an Industry Expert (1:39)Grow your audience on multiple platforms. (2:38)Grow Your Email List (2:55)Facebook Ad Campaigns (4:02)Network with Industry Leaders (4:55)Sell Your Products or Services. (6:00)1. Associate yourself with your services (6:21)2. Sponsor your own show (7:13)3. Create content specific to your service or product launch (8:08)Links gaffincreative.com/scripting instagram.com/hayleegaffinReview the transcript at gaffincreative.com/002. Hosted on Acast. See acast.com/privacy for more information.

Does money stress you out? I feel ya! Finances, budgeting, and retirement are never fun to think about, but taking control over them will empower you to have so much freedom from that stress.In this first episode of Clocking In, I'm throwing it back to my childhood and sharing 5 important lessons my mom taught me about money when I was growing up. Listen in to hear how her lessons influenced my mindset around money and pushed me to have a positive outlook on finances.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.5 Lessons My Mom Taught Me About MoneyLesson 1: Pick an amount of money to be “$0” in your account. (1:05)Lesson 2: You don’t have to live paycheck to paycheck (2:08)Budgeting Tip: Review everything that you’re spending money on in a month. Can you live without it?Lesson 3: Credit cards are not to be used unless you can afford to pay it off now. (3:54)Lesson 4: Retirement isn’t as far off as it seems - invest now. (5:31)Lesson 5: It’s ok to splurge on yourself if you save for it. (7:02)Let's Recap (8:10)Linksgaffincreative.comReview the transcript at gaffincreative.com/001. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the trailer for the Clocking in Podcast, the podcast for entrepreneurs and professionals making their way in the working world.I’m your host, Haylee Gaffin and I’m pumped to share that we’ll be launching this podcast on March 1st.On this podcast, we’ll be talking to and about powerful women. Whether you’re an entrepreneur building your business, a professional working your way up the ladder, a friend supporting my podcast, or looking for another podcast to binge, you’ve found the right podcast and this space is for you.Join me every Monday morning, where you can expect to hear stories and advice on life, entrepreneurship, career, business, and more.I’ll even be sharing about my journey to opening Gaffin Creative and the pivots my brand has made along the way to finally breaking into the podcasting world. You can learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Why launch a podcast? It’s the cool thing to do right? Just kidding. I recently went full-time in my business, Gaffin Creative, where we produce podcasts for creative entrepreneurs. Launching a podcast felt right. I wanted to share how valuable a podcast could be for your brand, by living it out in my own. Not only that, but I also wanted to pour back into the community I’ve come to love over the last few years. Many of you are photographers, business professionals, and creative entrepreneurs, and I’d love to share simple things you can do in your business and life to make it a little better. And honestly, I’ll be doing the same along the way. I’ll be testing out new business softwares, finding a little more balance in my own life, and creating space for inspiration. Additionally, I have big plans to bring on amazing guests to share advice and stories on topics that are really important.So, the Clocking In podcast was built.But why the name Clocking In? I’ll be honest, it took me a little longer to launch this podcast because I could not settle on a podcast name. I’d built out a long list of titles, but I wanted to select one with a deeper meaning.Enter Clocking In.If you’re a fan of Dolly Parton, you’re in the right place. The inspiration from the Clocking In podcast came directly from her hit song, 9 to 5. No matter where we are in our career, we’re all clocking in at some point, but we might as well enjoy it while we’re doing it. Make sure you hit that subscribe button, and join me on March 1st as I launch the Clocking In podcast just in time for women’s history month. Until launch day, I’m your host, Haylee Gaffin, clocking out. Hosted on Acast. See acast.com/privacy for more information.