Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

In the last episode of the year, we're rounding up our month-long conversation on monetization. Marketing your won products and services on your podcast is my favorite monetization approach, I utilize it 95% of the time in my own business. I consider this monetization because it’s a direct lead into my services and ties directly to my income. As an added bonus, I’ll also be touching on creating paid memberships for your podcast!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review full show notes and transcript at Gaffincreative.com/042 Hosted on Acast. See acast.com/privacy for more information.

Have you considered getting a sponsor for your podcast? As we continue this month's series on monetization, we'll be focusing on podcast sponsorships in today’s episode. Listen in as I share what it can look like to work with a sponsor, what you should consider before pitching, along with my own thoughts on podcast sponsorships.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In PodcastReview full show notes and transcript at gaffincreativ.com/041 Hosted on Acast. See acast.com/privacy for more information.

We've all heard about residual income and monetizing your podcast, but exactly how can you do that without securing third party sponsors? Affiliate marketing. I'm uncovering what affiliate marketing is, the pros and cons, and how you can use it on your podcast to monetize and plan your content! Let's find out if affiliate marketing for podcasters is an avenue you should pursue!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.You can see full show notes and a transcript at gaffincreative.com/040 Hosted on Acast. See acast.com/privacy for more information.

When we launch a podcast, we often dream about making money off of that podcast. Have you considered all of the ways you can monetize your podcast? It doesn't just include securing advertisements from third parties! This introductory episode will highlight a few ways you can monetize your podcast, then in the following episodes, we'll dive deeper into how to approach each way of monetizing!Review the show notes and transcript at gaffincreative.com/039 Hosted on Acast. See acast.com/privacy for more information.

There are dozens of steps you have to take in order to plan and launch a podcast. If you don’t have the time or you simply don’t want to learn every step of the process, I’ve created an offering just for you.In today’s episode I'm sharing about my podcast launch vip days: my done in a day program to planning and launching your podcast! Listen in to hear how these are structured, plus you'll hear from two of my VIP day clients and their experience with their VIP Podcast Launch days!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Book Your Own VIP Day with Gaffin Creative >>See the full show notes and transcript at gaffincreative.com/038 Hosted on Acast. See acast.com/privacy for more information.

You’ve heard all about the importance of building an email list—and trust me I agree. So today, I’m sharing not only how I use my email list, but how I grow it through this podcast and other places with free downloadables!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Check out the full show notes and transcript at gaffincreative.com/037 Hosted on Acast. See acast.com/privacy for more information.

There are a ton of valuable voices in the marketing and business space, but it's important to take advice and education with an understanding that there is no perfect formula that works for every single business. In today's episodes, I'm sharing why marketing gurus aren't always right. After nearly 10 years in the entrepreneur and marketing space, I've learned that you don’t have to take a marketing guru or professional’s advice as truth. They aren’t always right.Review full show notes and transcript at gaffincreative.com/036 Hosted on Acast. See acast.com/privacy for more information.

Has hosting a podcast been on your bucket list for a while, but maybe you're not ready to bring on a podcast producer? You're in for a special treat! In today’s episode, you're getting the first look at Podcast Launch Kit, my beginner course for hopeful podcast hosts! Today, I’m sharing why I created this course, who this course is for, and if it’s a right fit for you! Come join me, won’t you?Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Learn more about Podcast Launch Kit at podcastlaunchkit.com. Hosted on Acast. See acast.com/privacy for more information.

Are you ready for the holidays? As we kick off the month of November today, I’m actively preparing myself and my clients for the holiday season… and the time off that I’ll be taking. In today’s episode, I’m taking you on that planning journey!See show notes and transcript at gaffincreative.com/034 Hosted on Acast. See acast.com/privacy for more information.

How are you measuring the success of your podcast? Well, first you need to define the goal. In today’s episode I’m breaking down how you can measure your podcast’s success, but it may not necessarily include episode download numbers like you’re thinking.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.You can view the full show notes and transcript at gaffincreative.com/033. Hosted on Acast. See acast.com/privacy for more information.

You’re creating so much valuable content with your podcast episodes, but have you developed a resource hub to house all of that amazing content?Today, I’m sharing why I believe you should create a resource hub on your website for your podcast and a few things you can do to make it even more valuable and impactful for your audience!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the show notes and transcript at gaffincreative.com/032 Hosted on Acast. See acast.com/privacy for more information.

Six months ago, I'd never even considered what content batching could do for my business, but since implementing it into my own work and my client work, it has made such a huge impact on my business. In this episode, I'm highlighting a few benefits of content batching and why I think you should use it in your podcast content creation!Grab your free ticket to Chasing Simple: The SummitGrab the Content Creator Toolkit from Chasing Simple: The SummitClocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the show notes and transcript at gaffincreative.com/031 Hosted on Acast. See acast.com/privacy for more information.

I've been an advocate for brand shoots for years, so today I'm sharing how you can use a brand shoot for your podcast and how to plan for it! Listen in as we chat about planning out your brand shoot to align with your next quarter of content!Make sure you download my Podcast Host Branding Session Worksheet to start planning your brand shoot today!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the show notes and transcript at gaffincreative.com/030 Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to come up with new and engaging content to share on your podcast? Not to mention content that strategically markets your business, products, or services. Today's episode is going to help you nail down your initial content pillars, and potentially plan your next three months of content (or even a full year if you're ready!)Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the show notes and transcript at gaffincreative.com/029 Hosted on Acast. See acast.com/privacy for more information.

In any project you work on, it’s important to have a plan & a system that helps keep you organized and track your progress.I’m sharing behind the scenes in how I manage my own podcast AND my client’s podcast projects in a project management tool, like asana!Review the show notes and transcript at gaffincreative.com/028Linksgaffincreative.comgaffincreative.com/shopgaffincreative.com/vipdayChasing Simple: The Summit - Grab Your Free Ticket! Hosted on Acast. See acast.com/privacy for more information.

Financial freedom has a nice ring to it, huh? It’s a buzzword for a reason—there is some much freedom that comes with having a little less responsibility on you financially. In today’s episode, I’m highlighting a few ways that financial freedom has impacted my life, opened doors to exploring different possibilities in life, and allowed me to chase a dream I really never imagined possible.Check out the full show notes at gaffincreative.com/027 Hosted on Acast. See acast.com/privacy for more information.

As a business owner, I've realized how easy it is to let your work spill over into your "non-working" hours. Today, I'm sharing 5 boundaries I've set in my business to help me maintain a better work/life balance.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Check out the full show notes at gaffincreative.com/026 Hosted on Acast. See acast.com/privacy for more information.

You sit down to record your podcast content, but what are you supposed to include? Today's episode is all about the structural components that make up a podcast episode and the different ways you can arrange them! Listen in as I describe some of the most popular elements and structures that I see with my podcast clients, and the podcasts I personally listen to!Check out full transcript and show notes at gaffincreative.com/025 Hosted on Acast. See acast.com/privacy for more information.

Securing guests on your podcast isn't as easy as a simple ask—you need to put a little bit of thought into it. In today's episode, I'm sharing how to craft perfect pitches to secure guests to come on your show!clockinginpodcast.com Hosted on Acast. See acast.com/privacy for more information.

Let's expand your reach and share your knowledge with other—let's pitch you for some podcast interviews! Being a guest has a ton of benefits, but there's one thing standing in your way of landing those opportunities... your pitch.In today's episode, I'm sharing how to approach pitching, determine who to pitch, how to pitch, and crafting the perfect topics for your pitch! Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the full show notes and transcript at gaffincreative.com/023 Hosted on Acast. See acast.com/privacy for more information.

Launching a podcast can really be as simple or complicated as you want to make it. As someone who’s managed and produced podcasts for the last four years, I want to help you understand a few things you should consider while planning your podcast concept or launch.In this episode of Clocking In, I'm sharing a few things you need to plan out before you launch your podcast! These concepts come straight from my Podcast Planning Workbook, available in my podcast shop! If you're ready to plan your podcast, get started with this quick 9 minute episode!Review the full show notes and transcript at gaffincreative.com/022 Hosted on Acast. See acast.com/privacy for more information.

So you're familiar with the concept of podcasting, but you're probably wondering... how do I actually get this content out there on every podcast platform? I have the answers! Join me every Monday in August for a new episode all about podcasting!In this episode, I'm sharing what you need to look for in a podcast hosting platform and which one I recommend to all of my clients!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the show notes and transcript at gaffincreative.com/021 Hosted on Acast. See acast.com/privacy for more information.

We did it! It's been nearly a year since we paid off our house and I'm sharing some of the details that led to paying off our home and how it's impacted our lives since (especially in the last year)!Listen in as I debunk three common myths people have about paying off debt, along with a few really important steps that helped us on our journey to paying off our house (in just five years).Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the full show notes and transcript at gaffincreative.com/020 Hosted on Acast. See acast.com/privacy for more information.

Are you getting the most out of your wordpress website's functionality? In today's quick 9 minute episode, I'm sharing 5 plugins you should install on your wordpress site!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review full show notes and transcript at gaffincreative.com/019 Hosted on Acast. See acast.com/privacy for more information.

Have you invested in professional or business education to grow more in knowledge, skills, or personal development? Today, I'm sharing all about my investment with The Laylee Emadi Mastermind!Listen in as I highlight what I loved, what I'd do different, and how I think hearing perspectives of others can impact your entire business plan for the better!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the show notes and transcript at gaffincreative.com/018 Hosted on Acast. See acast.com/privacy for more information.

Are you wasting a ton of time managing your podcast because you don't have the appropriate templates in place? I've got you covered! Today, I'm sharing 5 templates every podcaster needs to streamline their podcast production (two of which you can grab in my shop)!Listen in as I share about email templates, interview outlines, graphics, and so much more in this important episode all about podcast templates!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the show notes and transcript at gaffincreative.com/017.Grab the products mentioned in today's show at gaffincreative.com/shop. Hosted on Acast. See acast.com/privacy for more information.

If you're in the podcasting world, you've likely heard that Apple is releasing paid subscriptions starting tomorrow! By offering paid subscriptions within their platform, Apple is allowing podcasters to create exclusive content to subscribers in order to monetize their podcast.In today's episode, I'm sharing the pros and cons to using this new feature, but also highlighting a few changes you'll need to make in your podcast whether or not you decide to use paid subscriptions with Apple Podcast App!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Download my Free Apple Podcast Subscription Verbiage TemplateReview the full show notes and transcript at gaffincreative.com/016 Hosted on Acast. See acast.com/privacy for more information.

What does your client experience say about you and your brand? Everything. Your clients are the only people you need to satisfy in your business, so it's important to make sure the experience they have goes above and beyond!In today's episode, I'm sharing how you can improve your client experience in just a few steps to day, but then how becoming your own client can make the biggest impact in the experience you're providing!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the full show notes and transcript at gaffincreative.com/015 Hosted on Acast. See acast.com/privacy for more information.

We talk a lot about feeling overwhelmed on this podcast—both in business in life. While I mostly offer solutions, I've neglected to share the most important one: taking a break.In today's episode, I'm sharing about why you haven't seen a new episode from me in two weeks and what it can look like to take a break from something in your business or life when you get a little overwhelmed (or just aren't up for sharing).Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Hosted on Acast. See acast.com/privacy for more information.

What does it mean to outsource your podcast editing? How do you when it's the right time to hand your podcast production over to someone else?In this episode, I'm breaking down the responsibilities I handle for my clients, the time you could save by outsourcing your podcast editing, and the reasons you should hire a producer for your podcast!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show Notes What Goes Into Podcasting (1:49)Podcast Content Planning & SEO Strategy (2:20)gaffincreative.com/011gaffincreative.com/012What Tasks to Outsource for Podcasts (2:46)Editing the Episode with Intros, Outros, and AdsEpisode DescriptionCreating Show Notes and Pull Quotes for PromotionsEpisode TranscriptionGraphics for Blog, Social, Newsletter, and Guest PromotionScheduling the Episode on Podcast Hosts and WebsitesFinalizing the Meta Data for Search Engine OptimizationScheduling Social Media for Instagram, Facebook, Linkedin, and PinterestAdding to Upcoming Newsletters or Text Message AppsEmailing the Guest Details and GraphicsScheduling Reminders for the GuestEnsuring the Episode Goes LiveQuarterly Reviews for Your Podcast Strategy (3:56)Three Reasons You Would Outsource Podcast Editing (5:43)Your business and life are just too busy for you to be spending time on something you’re not necessarily getting paid to do. We’ll talk more about this in a moment.You don’t know how to edit, create beneficial show notes, design graphics and wave files, upload your show, etc.You either don’t want to do the work or you don’t want to deal with the stress of adding one more thing to your plate.Consider Your Budget for Outsourcing Your Podcast Editing (6:22)Your Podcast Goals: Marketing, Monetizing, and Strategy for Your Podcast (6:59)Book Your Podcast Discovery Call with Haylee: gaffincreative.com/contactThe Woman I’m cheering for This WeekMoms + My MomLinksgaffincreative.com/podcast-productioninstagram.com/hayleegaffinReview the transcript at gaffincreative.com/013 Hosted on Acast. See acast.com/privacy for more information.

Is your goal of opening a photography studio soon becoming a reality? Maybe you're still in the dreaming phase of it! If so, I'm sharing a few pieces of wisdom from one studio owner to another one.In this episode, we're pulling back the curtain to give you an inside look at what it's like to be a studio owner, things I'm glad I did, advice I wish I'd had, and a few lessons I've learned through experience! Grab your notebook, and let's plan for a few things before you jump all in to a photography studio space.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesThe History of The Studio (1:09)The Current State of The Studio + Lessons Learned (2:19)Finding the Perfect Studio Space (2:55)What I Learned After Opening a Photography Studio1. Remodeling The Studio & The Investment (3:13)What I'd Do Differently in My Studio's Remodel (4;30)1. Checked the foundation/state of the rooms before planning2. Considered worst case scenarios and planned for them3. Given myself a longer timeline for opening and taken dedicated time off work to do it.Before + After Photos of The Studio at gaffincreative.com/0122. Save at Least 6 Months of Studio Rent (5:26)Why: You should be able to pay for your studio space for at least 6 months without any sessions (or in case a global pandemic hits) so you're able to work through the first few months of getting your name out there.Bonus Tip: Figure out how much you have to shoot in order to pay studio rent each month. (9:23)3. Create a System for Rentals that Works for You (9:33)My System in Honeybook (9:53)1. Create a webpage for your studio rental with an inquiry form.2. Have email templates for every scenario to gather details or send over brochures, proposals, applications, etc.3. Send a proposal email with details and what to expect, along with a proposal that requires a 50% deposit due upon receipt and 50% due one week before rental.4. Send a reminder email the day before their rental with a code, rules, and the address.5. Send a feedback questionnaire and request for a google review.Try Honeybook for Free + Get 50% Off Your First Year When You Sign UpContact me if you're looking for one-on-one help with your studio's systems!4. Set Boundaries for Yourself in Your Business (11:51)Communication Boundaries (12:01)Renter Applications & Boundaries (12:45)5. Setting Rules for Your Studio (14:45)6. Plan a Budget for Maintenance in Your Studio (16:20)7. Invest in a Security System & Keypad Code for Your Studio (17:27)Why I Got Security for My Studio: (17:39)1. Being alone in the space and inviting unknown clients to the space.2. Having recurring dreams of someone breaking into my space.Why I Got a Keypad Code: (18:30)1. Driving to the studio before and after every rental wasn't efficient.2. I can always ensure it's locked after a rental right from my phone.Rent The Studio by Gaffin CreativeJoin The Studio's Facebook GroupInquire now about my one-on-one coaching for studio owners. The Woman I’m cheering for This WeekAinsley WallsLinksgaffincreative.com/studioinstagram.com/hayleegaffinReview the Transcript at gaffincreative.com/012 Hosted on Acast. See acast.com/privacy for more information.

Are you planning your search engine optimization strategy based off of tangible data in your business? Today we're exploring how Google Search Console can help you strategically plan your content.Listen in as I share how to set up Google Search Console, my favorite features of the tool, and how I use the data within it to create a better SEO strategy for my website content.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesInstall Google Analytics (1:13)Installing Google Search Console (1:29)- Head over to - Login with Google Account- Add Property- Enter URL - Verify Your Website with Google Analytics Tracking IDActively Tracking Data (1:57)Using Google Search Console (2:14)- Submitting my sitemap- Monitor usability and errors- Review my site’s search performanceSubmitting Your Sitemap (2:33)Generating Your Sitemap (2:47)Monitor Usability & Errors (2:54)Keyword Planning Based on Performance (4:33)Search Console > Performance > QueriesGoogle Search Console Data from gaffincreative.com: Q1 2021 (4:53)# of times gaffincreative.com showed up in Google Searches: 12,900# of times gaffincreative.com was clicked on from Google Searches: 295Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near meGoogle Search Console Data for Podcast Keywords from gaffincreative.com: Last 28 Days (5:39)Podcast Budget Template: 40 searches, 8 impressions, 2 clicksRoyalty Free Music for Podcasts: 1900 searches, 393 impressions, 1 clickKeyword Planning with Google Search Console (7:15)- List a few of the top clicks/impressions that I’m performing under- List a few of the top searched works that I’m showing up underStrategizing Content Around Keywords & Data (8:02)- How can I built better content around these keywords or phrases?- What related searches are people making that I can build even more content around? (that’s where the Keywords Everywhere tool I mentioned comes into play)Haylee's Exercise Example (8:42)Top Photography Keyword: Chattanooga Headshot PhotographerPotential Keywords to Work Towards: Chattanooga photographer, Photographers in chattanooga, Chattanooga commercial photographer, Photography chattanooga, tn, Headshot studio chattanoogaDestination Photographer Example (10:20)The Woman I’m cheering for This Week (12:41)Jess Ekstrom:Author of Chasing the Bright SideCEO of Headbands of HopeHost of Business on the Bright SideOther Episodes Mentioned in this Episode:010: Beginner's Guide to SEOBlog Posts Mentioned in this Episode:MusicLinksgaffincreative.com/podcast-productioninstagram.com/hayleegaffinGoogle Search Consoleyoast.comkeywordseverywhere.comReview the transcript at gaffincreative.com/011 Hosted on Acast. See acast.com/privacy for more information.

Are you showing up when people search for your services on Google? If not, it's likely due to a lack of optimization on your website for search engines.Join me as I walk through a beginner's guide to search engine optimization (SEO) in this episode and help you optimize your website for search engines. Listen in as I give examples and share a couple of my favorite tools for beginners.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesWhat is Search Engine Optimization (SEO)? (1:29)My Background with SEO (1:47)Potential Leads from SEO (2:19)SEO Data from gaffincreative.com: Q1 2021 (2:29)# of times gaffincreative.com showed up in Google Searches: 12,900# of times gaffincreative.com was clicked on from Google Searches: 295Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near meOptimizing Your Website for Search Engines (4:59)1. Use a Search Engine Optimization Tool (Like Yoast on Wordpress)SEO:Search Engine Optimization (5;35)Metadata: The text based components of your website that communicate with Google (5:44)2. Plan Out Your Keywords and Key Phrases (5:51)What are your potential clients searching for on Google? 3. Update the Metadata on Your Website Pages (6:43)Metadata: Title, Description, Alt-Text, Headers, etc. (7:00)Title: The text that shows up in blue on google. (7:15)Description: The text that shows up under the title and tells the reader (and Google) what your content is about. (7:22)Alt-Text: The text that describes your images. (7:33)Keyword/Key Phrase: The primary word or phrase that you're trying to rank for. This component is used in your seo tool as a reference or indicator of how well you've optimized your page for it. (7:42)Haylee's Headshot Example: (8:33)gaffincreative.com/headshotskeyword/phrase: headshot photographer or chattanooga headshot photographerTitle: Headshots for Professionals in Chattanooga, TN | Gaffin CreativeDescription: Headshots and branding photos are an important visual element to your personal brand! Enter Haylee Gaffin—a Chattanooga headshot & branding photographer!4. Develop a Content Plan & Strategy for SEO Efforts (11:18)What are your potential clients searching for or asking?Determining Content Keywords: (12:38)1. Talk to your potential clients about what they want to know.2. Use Keywords Everywhere tool.How I Titled Today's Episode (13:14)Initial Title: 5 Things to Look for in Your Website's SEO (0 monthly searches)Second Variation: Optimizing My Website for Search Engines (30/month)Third Variation: Beginner's Guide to SEO (440/month)Final Title: Beginner's Guide to SEO: Optimizing Your Website for Search EnginesOptimizing My Clients' Ongoing Blog Posts and Podcast Episodes (14:31)Women I’m cheering for This Week (12:41)Myrna DaramyJoin us for Tech Translation Thursday, on 4/22 at 7PM ESTOther Episodes Mentioned in this Episode:009: 3 Ways to Get Out of a Content Creation RutBlog Posts Mentioned in this Episode:Three Reasons You Need to Transcribe Your PodcastLinksgaffincreative.com/podcast-productioninstagram.com/hayleegaffinyoast.comkeywordseverywhere.comReview the transcript at gaffincreative.com/010. Hosted on Acast. See acast.com/privacy for more information.

Creating content for your business can feel like a full time job. while content creation is one of the hottest marketing tools around (and probably isn't going away anytime soon), it's extremely time consuming.To me, the benefits outweigh the workload, as it is the key to driving value to your existing and potential customers without actually having to market to them and advertise to them. Today I'm sharing three ways you can get out of a content creation rut, come up with new content ideas, and better manage the amount of content you're creating in your business.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesContent Creation as a Marketing Strategy (1:10)Content I Produce on a Weekly Basis (1:55)- a weekly podcast episode, - a weekly blog post about podcasting - a weekly newsletter- two Instagram accounts - one Facebook page- one Facebook groupHow to Get Out of a Content Creation Rut (3:15)Focus on the Things You Love to Create (3:20)If you're not enjoying the content you're creating, you're not putting forth your best effort, which leads to less valuable content.Look to Your Clients and Audience for Ideas (5:31)What questions are potential clients asking you?What resources are potential clients looking for?Content Planning Exercise (6:36)Think of one question you're often asked, now think through 5 additional topics related to that question that you could make a resource from.Haylee's Content Planning Example:The Question: What should I consider before I launch a podcast?The Solution Content: Episode 006: What to Consider Before You Launch a PodcastSupporting Episode: Episode 007: How Much Does It Cost to Make a Podcast?Supporting Downloadable: Podcast Budget WorksheetSupporting Blog Post 1: Podcast Equipment for BeginnersSupporting Blog Post 2: Where You Can License Royalty Free MusicSupporting Blog Post 3: Three Reasons You Need to Transcribe Your PodcastOutsource Your Content (9:18)Content I Manage:- Podcast Episodes- Social Media Posting on @hayleegaffin- Weekly NewsletterContent I Outsource:- Podcast Blog Content - gaffincreative.com/podcast-production- Social Media Posting on @gaffincreativestudio- Pinterest Planning & Scheduling for Blog Content - pinterest.com/gaffincreativeRecap (11:52)Women I’m cheering for This Week (12:41)VictoriaAmanda Warfield - amandawarfield.com/contentOther Episodes Mentioned in this Episode:006: Episode 006: What to Consider Before You Launch a Podcast007: Episode 007: How Much Does It Cost to Make a Podcast?Blog Posts Mentioned in this Episode:Podcast Equipment for BeginnersWhere You Can License Royalty Free MusicThree Reasons You Need to Transcribe Your PodcastLinksgaffincreative.com/podcast-productioninstagram.com/hayleegaffinReview the transcript at gaffincreative.com/009. Hosted on Acast. See acast.com/privacy for more information.

Are you consistently paying yourself the money you deserve as a business owner? Determining how much to pay yourself and how frequently, can be a daunting task.I'm sharing how I've approached paying myself consistently for the last three and a half years! I'm also sharing how I pay myself in slow seasons, plan paid vacations, and give myself bonuses!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesDisclaimer (1:27)Choose What Works Best for You to Pay Yourself (1:41)Separate Your Business & Personal Finances (2:05)What We'll Cover in this Episode (2:36)Setting goals in your businessBudgeting for your own paycheckMaintaining a consistent paycheck in both slow and busy seasonsPaying yourself for taking vacations.Rewarding yourself with bonuses.Setting Goals in your Business (2:54)Budgeting for Your Own Paycheck (3:29)Determine your business expenses.Determine how much you want to make.Defining A Yearly Salary (4:40)- How much do I need to pay my bills?- How much do I want to save/invest?- How much do I want to splurge?Then add tax.Actually Paying Yourself (5:52)Consistent Paychecks Makes Calculating Taxes Easier (6:16)Don't Touch Extra Income Every Month (6:44)Paying Yourself in Slow Seasons (7:20)Paying Yourself to Take Vacations (9:56)Rewarding Yourself with Bonuses (11:20)Setting a Buffer Amount in Your Business Bank Account (12:10)Women I’m cheering for This Week (13:41)wallsgroupcpas.comOther Episodes Mentioned in this Episode:001: gaffincreative.com/001 003: gaffincreative.com/003Linksinstagram.com/hayleegaffin Quickbooks Self-EmployedReview the Transcript at gaffincreative.com/008 Hosted on Acast. See acast.com/privacy for more information.

You're ready to launch a podcast, but how much have you budgeted for it? Podcasting isn't free and I'm here to tell you just how much you should be ready to spend when you start a podcast!In today's episode, I'm breaking down what it looks like to pay for a podcast, from basic start up pricing to outsourcing the graphics, production, and pretty much everything outside of hitting the record button. Listen in as we walk through the things I encourage my clients to consider in their podcast budget and make sure you download my free Podcast Budget Worksheet!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Download the Podcast Budget Worksheet:gaffincreative.com/podcastbudgetListen to Last Week's Episode:gaffincreative.com/006Review the Show NotesPodcast Startup Expenses: (1:50)- Podcastig Gear- Royalty Free Music- Podcast HostingPodcasting Gear Budget: $155 (2:13)Microphone - $99Foam Windscreen - $2.99XLR to USB C Cabel - $39.99Microphone Stand - $10See my blog post for podcast equipment for beginners.Royalty Free Music: $49 (3:16)Premium BeatSee my blog post for Royalty Free Music.Hosting: $180/year (4:05)AcastLibsynPodcast Startup Expenses Total: $385 (5:21)Other Podcast Expenses (5:34)- Website Building + Hosting- Podcast Producer- Graphic Designer- Recording Platforms- Transcriptions- Gift GivingWebsite Hosting and Design (6:13)Hosting: $180/yearDesign: Based on your designer and needs.Download the Podcast Budget Worksheet: (7:29)gaffincreative.com/podcastbudgetPodcast Producer: $150-300/episode (8:11)Graphic Design: Based on designer (10:17)Graphic Elements You'll Need: (10:38)- Wordmark- Podcast Cover Art- Podcast Episode Graphic Template (solo and guest)- Multiple Social Media Graphic TemplatesRecording Platform: Free - $240 (12:17)- Garageband- Audacity- Zencaster- Riverside FM- ZoomTranscribing Audio (13:01)See my blog post for Why You Should Transcribe Your Podcast Audio.Transcription Services: (13:25)Rev - $1.25/minuteOtter.io - $99/yearGuest Gifting: Based on your preference.(14:17)Three Women I’m cheering for This Week (16:15)Ryn LorenSarah AnnTikedraBlog Posts Mentioned in this Episode:Podcast Equipment for BeginnersWhere You Can License Royalty Free MusicThree Reasons You Need to Transcribe Your PodcastDownload the Podcast Budget Worksheet:gaffincreative.com/podcastbudgetReview the Transcript at gaffincreative.com/007 Hosted on Acast. See acast.com/privacy for more information.

In the last year, we’ve seen an explosive rise in the podcast industry. You likely know a few people who've launched them and thought about the possibility of launching one yourself.In today's episode, I'm sharing a few things you should consider before you launch a podcast! Listen in to get my thoughts on prepping for a podcast and the process I walk my clients through prior to working with me!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesMy Inquiry Workflow (1:22)What is the goal of your podcast? (2:02)Potential Podcast Goals (2:23)Positioning yourself as an expert in your fieldContent marketing your business through podcast episodes and driving listeners to your services.Selling products or goods that are relevant to topics you want to coverNetworking with other industry experts as guests on your showGrowing your audience on podcast and social mediaAdding value to your existing audienceFinancial gain from sponsorshipsMeasuring Your Goals (2:52)Consider Your Budget (3:56)Startup Expenses: $200 (4:09)Podcasting GearRoyalty Free MusicHostingOptional Expenses: (4:41)Website Build & Hosting for your show notesHiring Podcast Consultant & ProducerHiring Graphic Designer for Assets and Promotional MaterialsTranscription Services for AccessibilityAnd Guest giftingHow much time do you have/want to dedicate to your podcast? (5:13)What do you want to call your podcast? (7:29)Podcast Naming Exercise (7:52)Get out a piece of paperWrite out words you associate with your primary topicsWrite out words you’d associate with your brandWrite down catchy or special phrases to youWrite down any and all titlesUnderline all of the words that stand out to you the most. If there are any new phrases that come to mind after that exercise, write them downGo back through with a different color pen and circle your top three-five choices.Look up those title options on Apple podcast app and see if anyone else is using it. Send the remaining titles to your close friends to vote on their favorite.Finally, consider their feedback, but choose the one that resonates with you.Three Women I’m cheering for This Week (13:04)Amanda WarfieldLaShonda BrownApril Temple Hosted on Acast. See acast.com/privacy for more information.

Does it feel like you're being crushed by a pile of student loan debt that will never be paid off?In this episode of Clocking In, we're discussing all things related to student loans and how I paid off my $36 thousand dollars of student loan debt in two and a half years. Listen in as I share what I did, what I'd do differently, and my advice to those currently making payments on their student loans.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesWWhat Taking Out Loans Meant to Me (1:09)How I Paid Off Student Loans (6:30)1. Researched how my loan provider worked.2. Approach Spending with a No Spend Mindset3. Throw most of my income at the student loans (50-75%)What I'd Do Differently to Pay Off My Loans (10:30)1. Paid on school while I was in school.2. Get educated on loans.3. I wouldn’t have used the 6 month grace period.Advice for Creating a Repayment Plan (13:19)1. Use a loan calculator to see how much you’ll pay for your loan.2. Find out how much interest you’re gaining per day.3. Consider consolidation.4. Try a no-spend monthThree Women I’m cheering for This Week (13:04)Laylee EmadiMy Intern, VictoriaKatie SirhanLinks:gaffincreative.com5 Lessons My Mom Taught Me About MoneyReview the transcript at gaffincreative.com/005 Hosted on Acast. See acast.com/privacy for more information.

Have you figured out what success looks like for you and your life? It's likely different from other women around you, or maybe you aren't sure what it should look like. Let's talk about it!In this episode of Clocking In, we're celebrating International Women's Day by discussing the importance of cheering on other women, especially when their idea of success differs from our own! Listen in as I share how my idea of success has changed over the years, how I've come to appreciate where other women are in their lives, and how you can start cheering for others!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show Notes:What We’ll Cover in Today’s Episode (1:40)Defining what success looks like to you. (2:04)Exercise: Define Your Success (3:05)1. What do you want right now?2. What do I want to do or where do I want to be in one year?3. What is one thing you can do over the next three months to move you towards that goal?4. What do you want in 5 Years?Allowing your idea of success to change when it needs to or when you want it to. (4:07)My Career Background (4:41)My Current Idea of Success (7:16)Stop Fighting for the Approval of Others (7:50)Stop Shaming Women Who Define their Success Differently (9:13)Cheering on Women in Every Stage of their Lives (9:51)Three Women I’m cheering for This Week (13:04)Natalie FrankeMy Step Sister, JennaDylan of Water Bear Clay CompanyLinks:gaffincreative.comlayleeemadi.comReview the transcript at gaffincreative.com/004. Hosted on Acast. See acast.com/privacy for more information.

We're quickly approaching that time of the year, when taxes begin to really stress us out. As an entrepreneur, tax time can be even more overwhelming if you're not doing to work on the front end to prep for tax time.In this episode of Clocking In, I'm sharing the things that I do in my own business to ensure I have a smooth (and rewarding) experience at tax time.From handling my own bookkeeping and working with a CPA to researching potential deductions and paying quarterly taxes, I'm covering it all in this quick episode!Please note, I am not a tax professional, therefore, the content I'm sharing in this episode is just my own experience. Please consult with a local CPA to ensure you're managing your finances and taxes appropriately for your business.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Hire a CPA (Certified Public Accountant) (1:16)Working with an Accountant (1:47)Use Separate Bank Accounts (2:39)Pay yourself + Pay Yourself a Consistent Paycheck  (3:07)a) Consistencyb) Knowing How Much You've Made at any timec) Simplified BookkeepingUse Quickbooks for Bookkeeping (4:15)Research and Understand Tax Deductions (5:01)Pay Your Quarterly Taxes (5:32)Consult with a CPA (7:30)Links:gaffincreative.comReview the transcript at gaffincreative.com/003. Hosted on Acast. See acast.com/privacy for more information.

Are you thinking about starting a podcast for your business, but are stuck on how to truly use it as a tool in your business (or even your profession)?In this episode of Clocking In, I'm sharing a few potential ways you can use a podcast to serve your audience, grow your business, and make more money. Listen in as I share a few ways that I'll be using my podcast to serve my business as well!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Set yourself up as an Industry Expert (1:39)Grow your audience on multiple platforms. (2:38)Grow Your Email List (2:55)Facebook Ad Campaigns (4:02)Network with Industry Leaders (4:55)Sell Your Products or Services. (6:00)1. Associate yourself with your services (6:21)2. Sponsor your own show (7:13)3. Create content specific to your service or product launch (8:08)Links gaffincreative.com/scripting instagram.com/hayleegaffinReview the transcript at gaffincreative.com/002. Hosted on Acast. See acast.com/privacy for more information.

Does money stress you out? I feel ya! Finances, budgeting, and retirement are never fun to think about, but taking control over them will empower you to have so much freedom from that stress.In this first episode of Clocking In, I'm throwing it back to my childhood and sharing 5 important lessons my mom taught me about money when I was growing up. Listen in to hear how her lessons influenced my mindset around money and pushed me to have a positive outlook on finances.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.5 Lessons My Mom Taught Me About MoneyLesson 1: Pick an amount of money to be “$0” in your account. (1:05)Lesson 2: You don’t have to live paycheck to paycheck (2:08)Budgeting Tip: Review everything that you’re spending money on in a month. Can you live without it?Lesson 3: Credit cards are not to be used unless you can afford to pay it off now. (3:54)Lesson 4: Retirement isn’t as far off as it seems - invest now. (5:31)Lesson 5: It’s ok to splurge on yourself if you save for it. (7:02)Let's Recap (8:10)Linksgaffincreative.comReview the transcript at gaffincreative.com/001. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the trailer for the Clocking in Podcast, the podcast for entrepreneurs and professionals making their way in the working world.I’m your host, Haylee Gaffin and I’m pumped to share that we’ll be launching this podcast on March 1st.On this podcast, we’ll be talking to and about powerful women. Whether you’re an entrepreneur building your business, a professional working your way up the ladder, a friend supporting my podcast, or looking for another podcast to binge, you’ve found the right podcast and this space is for you.Join me every Monday morning, where you can expect to hear stories and advice on life, entrepreneurship, career, business, and more.I’ll even be sharing about my journey to opening Gaffin Creative and the pivots my brand has made along the way to finally breaking into the podcasting world. You can learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Why launch a podcast? It’s the cool thing to do right? Just kidding. I recently went full-time in my business, Gaffin Creative, where we produce podcasts for creative entrepreneurs. Launching a podcast felt right. I wanted to share how valuable a podcast could be for your brand, by living it out in my own. Not only that, but I also wanted to pour back into the community I’ve come to love over the last few years. Many of you are photographers, business professionals, and creative entrepreneurs, and I’d love to share simple things you can do in your business and life to make it a little better. And honestly, I’ll be doing the same along the way. I’ll be testing out new business softwares, finding a little more balance in my own life, and creating space for inspiration. Additionally, I have big plans to bring on amazing guests to share advice and stories on topics that are really important.So, the Clocking In podcast was built.But why the name Clocking In? I’ll be honest, it took me a little longer to launch this podcast because I could not settle on a podcast name. I’d built out a long list of titles, but I wanted to select one with a deeper meaning.Enter Clocking In.If you’re a fan of Dolly Parton, you’re in the right place. The inspiration from the Clocking In podcast came directly from her hit song, 9 to 5. No matter where we are in our career, we’re all clocking in at some point, but we might as well enjoy it while we’re doing it. Make sure you hit that subscribe button, and join me on March 1st as I launch the Clocking In podcast just in time for women’s history month. Until launch day, I’m your host, Haylee Gaffin, clocking out. Hosted on Acast. See acast.com/privacy for more information.