#27 | Narrative Is Not a Marketing Task — It’s the CEO’s Job
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Hakeem Adebiyi
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Show Notes
“Innovation only happens if we know how to create new narratives. People will pay for a story—but they will die for a narrative.” — Guillaume Wiatr
In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Guillaume Wiatr, narrative strategist and author, to explore how transforming your story into a powerful company narrative can drive growth, alignment, and action.
Guillaume shares his mission to help leaders shape narratives that move people—not just customers, but also teams, investors, and entire industries.
- Learn the difference between story and narrative—and why it matters
- Discover why narrative is not just a marketing exercise
- Understand why shaping the company narrative is the CEO’s most important strategic role
If you're a founder or clinical leader trying to gain traction, build alignment, or inspire a team, this conversation will give you the tools to create a narrative that people rally behind.
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