#26 | Neuroscience Isn’t Just for Scientists — It’s the Secret Weapon of Smart CEOs
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Hakeem Adebiyi
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Show Notes
Neuroscience might seem far removed from business strategy—but it’s actually one of the most powerful tools modern companies are using to drive smarter decisions and influence customer behaviour.
In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Gill McKay, Applied Neuroscience Trainer and author of Stuck, to explore how understanding the brain can dramatically improve everything from leadership to marketing to culture.
- Learn the difference between intrinsic and extrinsic motivation
- Understand how Self-Determination Theory impacts team performance
- Discover how top companies are using neuroscience to shape products and influence buying decisions
Whether you're building a MedTech business or leading a fast-growing team, this episode gives you a fresh, science-backed lens on what really drives behaviour in business.
📚 Books Mentioned:
Stuck – Gill McKay
Atomic Habits – James Clear
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