#14 | 5 Reasons Clinician-Led Startups Struggle With Marketing – And How To Fix It Fast
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth · Hakeem Adebiyi
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Show Notes
In this episode, marketing strategist Baba Awopetu joins Hakeem to challenge the common misconceptions clinicians and MedTech founders have about marketing — especially when trying to scale or export internationally. If you've ever felt like your marketing efforts are missing the mark, this conversation is your reset button.
- Discover why putting the customer at the center of your strategy is more than just a buzzword
- Learn how to shift your organization’s mindset from product obsession to customer orientation
- Get practical insights that help clinicians simplify their marketing and grow with clarity
Hit play now to learn how to align your go-to-market strategy with what truly drives growth: your customer.
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This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.