Christopher Seth Palmer -SEO Podcast

I will break down some key pieces to consider when thinking about your price point for your service or services as an agency or as a freelancer.In my humble opinion pricing needs to be determined by 3 things and those three things are as follows.1. Customer avatar , what type of client are you targeting , what is the lead cost or what are the cost per click generally. Is you primary customer avatar a gym owner is it a dentist perhaps roofers this will give you a cost per click value to customer. 2. What is your time worth , what is your skill set. What is your knowledge this will give you a fair idea of a hourly wage.3. How much time does it take to perform a task , this needs to be determined beforehand every single minor detail from start to finish including email time. Every second of every task.Once you know your client avatar , and you know your worth (hourly) and you know how long tasks take then you can go into the marketplace and become competitive. But never under value your time or skill set. Do not race to the bottom , decide your value and customer value and stick with it.

So this test used different amounts of topically relevant authoritative outbound links in different amounts to see what would be optimal for outbound linking.

There is a whole lot more to be done than just optimizing your Google Business Listing and calling it a day if you want your local business to rank. You need to optimize your home-page and the main web-pages along with your navigation in order for your website and your Google My Business to be congruent with each other. What you show Google inside of your GMB listing is what you need to show customers on your website. Everything comes down to trust and authority.

I will cover a few reasons why you might not be ranking in Google , this can include backlinks also could have to do with not having enough age for your domain or maybe even you are penalized by Google and you need to check in Search Console. I cover these SEO tips and other mistakes in this video.

This video I will cover two massive tips that will help your business moving into 2020 rank higher and earn more business.I will cover mistakes that are holding your business back in 2019 moving into 2020.So you will learn a important factor regarding ranking in Google maps and how to build citations that will actually make a difference for your business online or brick and mortar. Your NAP name address phone number and making digital mentions of your business can be done very easily at sites like Yelp.com or BBB.org along with many other websites that will distribute your business listing at scale and details across the entire web. These are called data aggregators. Data aggregators are SO important . Please look them up on your own time and submit your websites.I will show a important graph in this video that will help visualize the importance of data aggregators that will not only help you rank higher on google search but also in google maps and on other search engines.

So what is covered in this video:1. The three types of search engine queries and they are navigational , informational and also transnational search queries in Google.2. How keywords and keyword research is still very important in 2020 for your website for any search engine optimization digital marketing campaign you are running.3. I walk through each and every type of search type that a potential searcher could be using and I will show the importance of keywords in factor places on your site.Topics and entities are a important factor to ranking within search engines but so are keywords.

This video will give you an understanding on what matters inside of reviews and how you can suggest to your customers how to craft best entity and keyword rich reviews for your business. Reviews from users and past customers is a massive signal in 2023 for local busineses not only to get customers to convert but also to rank your business. This video gives you a fast and easy way to start generating reviews quickly and effectivly so you can get the click from future customers in your local business area and on Maps but also start moving up the ranks easier and faster with high quality reviews.

This video will cover the website structure for your on page and some best practices to follow for your wordpress design in 2019. I hope that this on page seo tip for wordpress has helped you with your SEO.

This video will cover a SEO tip for your business that you might or might not be implementing to earn a Google rich snippet. And for those that might not know what a snippet is it is the box at the top of a search result that stands out to your customers more than a search result would. So when a person or a potential customer searches your name or business name on Google they will see a snippet at the top of search results for your business.

I rarely create beginner SEO videos however, I feel the two SEO tips in this video will certainly help out your search campaigns.Not only help with how fast you rank in Google but also it will allow you to make better decisions when targeting keywords for ranking.

I'll show you live on a live web page and of course I will go over the six types of anchor text. Along with live a showing of anchor text inside of tools so you know what to look for when figuring out your anchor text density.Covered in this video:1. Exact Match Anchor Text2. Partial Match Anchor Text3. Image / Alt Anchor Text4. Branded Anchor Text5. Naked URL Anchor Text6. Generic Anchor Text

I cover a few SEO content and SEO writing tips for 2020. A lot of the time we as SEO's will outsource our content creation and in doing so the writers are not SEO's themselves or we just want "cheaper" content so with that said when our content is returned we need to review the content to insure that it is proper SEO content. So in this video I will cover what needs to be done when reviews SEO content for your SEO and SEM / marketing campaigns to insure that the quality of your content meets and exceeds your competition.

Supporting informational content to high commercial intent webpages. This is what I will explain first and draw out white board style. What a supporting article is and how it can help your higher converting pages more traffic and higher rankings.And then after I explain what supporting SEO articles I will then take you too two seperate examples to help more SEO's. One will be an affiliate site that showcases supporting article content in a great way.Then for the local SEO's watching I will take you to another page that gives supporting content to his main service.

But what is optimized and where to you begin that is really where I wanted to go with this tutorial on writing content for your blog , website , niche site or national/ local campaigns.

This video I had the pleasure of speaking with Ted K. regarding on-page SEO and advanced search engine optimization using entities and entity diversity. Ted gives us some very actionable SEO tips regarding advanced semantic SEO giving us the step by step break down in with we need to be optimizing our pages to see the maximum benefits from our on-page optimizations .This segment what we are covering is on page search engine optimization regarding entities LSI keywords and co-occurring phrases. Ted will break down the process of utilizing entities and having a diverse amount of entities within your web pages. Along with talking about semantic SEO and LS I along with Corcoran phrases we will also briefly cover other on-page SEO tips. If you have any questions related to on-page SEO or if you need any semantic SEO tips please feel free to go ahead and ask for below

In today's click-through rate manipulation video what I'd like to share with you is some information regarding CTR SEO. There are multiple ways to increase click through rate to your websites and or to your maps listings however your playing against the best in the world Google ! So you need to ensure you are using the processes and techniques to deploy for CTR and traffic strategies.

In todays Scrapebox tutorial for 2022 I will walk you through how you can find web 2.0 expired website backlinks for your link-building campaign free with ScrapeBox. Website: chrispalmermarketing.comTo find expired web 2.0 pages and sites that are powerful enough to be used for your off-page efforts you will need a few SEO tools. This tool is including Scrapebox along with some free Scrapebox extensions lke the vanity checker along with the Scrapebox harvester, Scrapebox keyword harvester. Scrapebox comes along with some other free to update tools that come with ScrapeBox the SEO tool.

The very first tactic or technique I will be covering is a way that you can go to any website and copy and paste there JSON-LD or schema markup. The very next strategy that I then go into is a way that you can hide your well-written markup from competitors by simply saying into an inline code. And last but not least if you have an advanced SEO utilizing the above strategy of minimizing their json-ld on their web sites I'll show you a way to decrypt or beautify their code so you can copy and paste and utilize it for your website as well.

This video will cover what schema is and schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. Here's an example of a local business that has markup on its event schedule page.We will be having fun with structured data in this video. I am education about different ways to use schema on web pages and websites.

I will show you a new beta tool from Bing Web Master Tools that is free for SEO's to use. This SEO tool will allow you to make session recordings great to see what people are doing on your website. Along with session recordings this SEO tool will allow heat maps FREE ! This ill show you and your clients where people are clicking on your website great to increase your conversions! Along with all of these other features its FREE and even better it connects to your Google dashboard.

So this ranking video will cover the technique or method I used to rank higher in Google maps for GMB SEO. Along side using CTR to rank higher there are a few things that need to be done. And those are as follows:1. Verify your Google My Business. You need to have a verified listing it is a must even if you do not have a business in the location you are verifying.2. Sub categories for your GMB. Add as many relevant sub categories to your listing this will help show for just one more search it is worth the time it takes.3.Build niche local business citations and build a lot of them , as many citations that you can build , build them for proper optimization for your GMB.4. Use Schema on your website and refer back to your GMB property. JSON is the proper schema to use.5. Mass Citation distribution build them and build them relevant and build a lot of them. You will thank me later :)6. Optimize,optimize,optimize everything associated with your business or your maps listing.7. Build authoritative backlinks links , link building need I say more.

Google my business is a powerful asset to optimize in most niches it is #1 for there business. What makes GMB so great is it is a free marketing platform for local businesses. You can use Google My Businesses and Google Maps to generate leads,sales and phone calls all you have to do is rank and that is what I will show you in this video.

I wanted to walk you through exactly what a JavaScript redirect and how it can be utilized in order to pass relevant link power and authority to whatever property you want to power up. By utilizing strings of real one Reader X and subdomains you can start to pass a ton of relevant link Equity to your main domain without having to build multiple backlinks to your main website. This means that you're able to control the overall anchortex diversity coming into your main domain along with that you're able to hide and build very powerful Links at scale without risking your main website.

In today's video what we will be covering is exactly how you can get a lot of traffic and high quality backlink from a homepage Wikipedia link. This will be the step-by-step process overview on how you can get a homepage Wikipedia backlink.

Recently I had a ranking page by optimizing my on page SEO in my option very well , and with that said I did everything wrong on the page. Including using different title tags to H1 tags also I did not internally link to the page on my website other than from the error page.

In this video we will discuss internal link building and how to use internal link buffer pages to buffer out your links. Internal link building is essential for Distributing the power throughout your website. To maximize overall domain Authority we need to properly internally link build.

When choosing a on-page SEO tool you're really trusting that the tool is going to optimize your content the same way that you would if you were to do it by hand. The main difference when choosing an SEO tool is to speed up your process your optimization not add more work or make it harder for you but better optimization score without spending as much time.

The simple and basic silo this technique has been used by SEO's for years and I will teach this to you in this technique tutorial video for 2019.

I will go over what to look for with your on page structure in order to know how to internally link from one page to another.In most cases I feel for a web-page that you are in control of linking internally you should be using exact match anchors depending on the sites title and H1 tags.

This video checklist, I will lay out a 22 part checklist item by item starting with the most important on page SEO factors.I will begin with knowing your target phrase , then working my way down the list of collecting variations and then title , H1 so on and so forth. This on-page SEO strategy of collecting your phrases knowing your main keywords and variations of keywords must be completed for each and every web page you have on your website for optimal optimization and rankings.

By breaking down each and every section of a web page and optimizing these sections weighed against who is ranking in SERP in your top positions or the first page of Google.

The Google My Business verification techniques shown in this video are old ways of generating verifications. I wanted to share these strategies in order to help open your mind to verification possibility's .

In this off page SEO video I will discuss toxicity and spam score in relation to determining if a backlink is high-quality. I will cover some of the metrics that are being utilized when determining if a backlink is toxic or bad for your domain. I will also give examples during today's video to help you decide for yourself what is a good backlink and what is a bad back length not totally rely on solely SEO tools.

This video I will show you how to use GSA SER to build backlinks to your tiered websites and or any other sites you are performing off-page SEO on. I will show you step by step how to get easy to use GSA SER verified link building lists nd use them for other off-page SEO link building campaigns.

In today's off-page SEO video what I'd like to share with you is a case study that was going over a website that utilized over 300 301 redirect backlinks in order to build millions of backlinks for their website. Not only did this particular website inside of this case study utilize hundreds of 301 redirect for their link building strategies but they in the process tens of thousands of referring domains in order to get their overall organic traffic into the hundreds of thousands of visitors on a monthly basis.

ut when you're able to create a contextual backlink on a highly relevant domain where you control the anchor text the page titled the headings the content every aspect of this backlink will be absolutely optimal and I'm going to show you today how you too can create this step-by-step in today's Off Page SEO to Create Backlinks

So first we want to head over to your search console. Then click on your top linking sites or go through all of the links that are already coming into your website. After this is done you want to then press the export button inside of search console under links. What it will do is bring back an Excel sheet for you so you can sort through all of the backlinks.

When building backlinks we are not only trying to maximize the amount of power to our backlinks by tearing out are linking strategy. But we are also trying to minimize risk when building out tiers.I wanted to go ahead and share a new way of building out doc stacks that will allow a local SEO to push power and relevance to their links along with that it will also give you a way to have a centralized hub for tiered linking.

So I will create the (6) links and I will then get them indexed , or at least try to index them. Then after a few weeks I will go back and create another video showing the results to show if this link building strategy can be effective in 2020 or not. This type of link building is more on the grey hat side of things also you will find that these types of links will have high quality metrics and other might not. But the great thing about these link types is that you can use them as a tier to pas power through.

I will walk through the process techniques and strategies for backlink building and how to create backlinks and when along with what to be considerate of when building links to your website in 2020. I will go over week one taking care of your website and making sure that your on page SEO is taken care of first make sure your technical SEO is in order and your site speed or your server speed is up to par with your SEM competition.Then moving into the 2nd week we can start building out citations to your website and citations can be built in the hundreds this will include our NAP details name address phone number along with building up your social network profiles and these profiles will be used for indexing backlinks along with syndication of content and starting the organic process of traffic using social entity.

So it is no secret or a trick or tip that backlinks hold quite a bit of weight possibly not as much as they once did. However, link building and anchor text ratios matter in a perfect SEO campaign and is still a must to look at in 2020 and beyond, but if it changes I'll be one of the first to let you know about the internet marketing change.

So that way you can rank higher in the search engines, or at least optimize your website better.It is a simple tip that I will share with you in today's video on meta descriptions a SEO secret that you HAVE NEVER heard before.

I will walk through a step by step guide on getting website traffic using search engine results features to your advantage instead of looking at them as a way to take away your site traffic. You will be amazed at the amount of leads and traffic you can gain by targeting special features on search engines and this local tutorial will walk you through the entire process from start to finish using only a tool and a platform.

In today's schema markup for multiple locations video what I'd like to walk you through is how you can properly deploy and add local business, if and when you have multiple locations for your local business. #localseo #schemamarkup #multiplelocationschemaWhat I will walk you through in this video exactly is what Google has inside of Google search Central where they go ahead and outline departments that you can add to the homepage in order to name each of the local business locations that you might have.

In today's local SEO step by step tutorial SEO video what I will walk you through his how to plan out your website structure utilizing a tool called mind-mapping. This local business website walkthrough will take a local business website step by step and layout each of the service pages. After getting all of the website structure mapped out we will structure out other pages on the site as well. Like the local business location pages and service pages.

I will cover in this video a multitude of local SEO tips that will help your Google My Business GMB listings get ranked stay ranked and how you can dominate maps.

Click through rate and traffic manipulation is not done all at one time. You need to space out your campaigns over the course of three months. Depending on how aggressive you want to be also depending on the amount of time you want to rank in your competition and also your budget will all depend on how long your be.

In today's local SEO tutorial checklist for beginners I will walk a client through live utilizing my website on what you will need to analyze to determine which Services you will need and when you will need them. When analyzing local SEO competitors it will always start with keyword research first and foremost then determining based upon the keyword you want to Target figuring out which competitors you will need to mimic for the best results for ranking on Google.

I go through step-by-step a deeper understanding on how to rank your Google my business listing and how you can better optimize your GMB profile in order to get higher rankings. Also what Google is looking for in order to showcase a Google Maps enhancement in this case "website mentions" . It's not that having a Maps enhancement is that impactful on your rankings. However understanding what Google is looking at and how Google analyzes your website and optimizations is very crucial for ranking on Google and in Google Maps.

The two tips that I will primarily be covering in this video have to do with adding related Search terms to your lead heading tags on your page. Along with taking care of adding additional related Search terms to your lead heading tags I will also cover how you can start getting easy wins by doing keyword Gap analysis and adding an increase of overall density for keywords and key phrases that Google is already rewarding you for.