Christopher Lochhead Follow Your Different™

In this incredibly special episode of Follow Your Different, we have a person that is like no other that has ever been on this podcast. We know the names of many of the legendary innovators and category creators of the modern era: people like Henry Ford, Steve Jobs, Bill Gates, Elon Musk, and many others are rightfully celebrated worldwide. Yet most people don’t know who the father of the cell phone is. The man behind it all is Martin Cooper, and he is our guest for today. In the last 100 years, there is no category of technological breakthrough more important than the cell phone. While there are others that are equally important, it is not an exaggeration to say that the mobile phone changed the trajectory of humanity. The cell phone created a radically different future that has created and it continues to create exponential benefits for humankind. I’m very grateful that Marty took the time to write his new riveting book, it’s called Cutting the Cord. Because now, we have a first-person account of the life and the learnings of a legendary innovator, engineer, and category creator, and frankly, American, Martin “Marty” Cooper. What follows is an unedited, uninterrupted conversation with Martin Cooper. We cover everything from his definition of what technology is, to why he’s irked by how the mobile companies have rolled out 5G. We also talk about his thoughts on how to bridge the digital divide and how to bring the internet to everyone, which he is really passionate about. So if you want to hear more from the Father of the Cellular Phone himself, stay tuned to this episode. Martin Cooper on Bridging the Digital Divide When asked about his current thoughts on technology, Marty’s initial thoughts were on the digital divide with regards to education. Particularly, it’s due to the fact that people cannot get a decent education in modern times without having access to the internet. One reason is that having access to the internet means having access to anything all the time. You also have access to all the knowledge of society at your fingertips. Unfortunately, that access is only afforded to half the students nowadays, even in an advanced country like the United States. Others either have no access to it because of the cost, while some have no decent service available to them at all. For Marty, the idea is simply ridiculous, especially during this day. “There is no technological reason for that to be the case. The carriers that provide us with service, people like AT&T, T Mobile, Verizon, and many other carriers license the radio spectrum from us. Their licenses have one basic requirement: and that is that the use of the spectrum should be in the public interest and convenience. And yet, there we have it 25% of our country is not covered, and 25% of our population can’t afford the service.” – Martin Cooper Some of Marty’s suggestion regarding the matter is to make it more accessible to the public, either by lowering rates, or building a system where its almost a necessity for each household to have such a connection. Even if it means having the government shoulder the cost. Because the alternative is having a population where half of it is being left behind in terms of education. Martin Cooper on 5G For Marty, 5G doesn’t really affect the average consumer. It is mostly targeted on businesses, companies, and other structures of that nature. What irks him about this is how they are promoting it, saying that they will be useful to industries such as autonomous cars and remote surgery. The main thing about those two examples is that it’s not only fast connection that will enable it to be effective. You also need a network where it can operate at very low latency, so that reaction times will be instantaneous. It would be bad if two autonomous cars that are about to crash to have a few seconds delay on their response. You definitely do not want a doctor doing a crucial operation on someone being hampered by lag. “I think the FCC should be taking some action to either get the carriers to fill this gap in their service, or let other people come in and do it via the radio spectrum.” – Martin Cooper   Cutting the Cord Marty pointed out that nowadays, there are more cell phones out there than people. This is because most people have at least one phone, and there are some who have multiple mobile devices on them. This indicates that a lot of people are naturally mobile, though that might not be the case during this time. The point is, these phones and other mobile devices are being used daily to do pretty much everything in the society nowadays. Yet when you talk to politicians about giving access to everyone, their go-to response is still to provide cable service. The problem with this is that wired telephone is a thing of the past, and it is slowly being phased out even by the cable companies they tout. “In the United States, there are only less than 60,000 wired telephone left, yet

In this episode of Follow Your Different, we’ll have a dialogue that just might change how you think about aging, and maybe even life itself. Who better to have this dialogue than with Sergey Young, author of the book called The Science and Technology of Growing Young. Sergey believes that entrepreneurs and startups are already creating the longevity, technology, and category breakthroughs needed to design a new category of human that lives to 200 and beyond. He also believes that people in the future will have a health span well past 150, and that most of us living right now can get to 120. We dig deep into this new into what’s happening in this new mega category of longevity. We also talk about what Sergey calls the near and far horizons of longevity breakthroughs, and how the conversion of bio and tech is already saving and extending lives. The Science and Technology of Growing Young Sergey talks about the journey on writing his book, The Science and Technology of Growing Young. He misses it so much that he’s already thinking about his next book, which will be as legendary as the current one. When asked about any particular topic in the book that he wanted to discuss, Sergey points to the last chapter, which talked about the morality of immortality. The reason for this is that his publisher thinks that the last chapter deserved its own book. To which Sergey responded: “My response was like, each chapter in the Growing Young book deserves to be a separate book. Because human health, happiness, or desire to live longer is such a complex subject. So you can do like 1000 books on the back of that.” – Sergey Young Sergey Young on the Morality of Immortality Following up on the publisher’s comment, Sergey believes that the morality of immortality is probably the most contentious topic, because it is always very shocking. He shared that most polls, depending on the country, have 60 to 80 percent of the people saying no to life extension. “I was always surprised why. And what I learned is, we have created the science and technology to extend our lives. But we haven’t created life that we want to extend.” – Sergey Young This is because when most people hear about longevity of life, they think it’s just to extend their lives for 5-10 years. Though in this case, Sergey’s book discusses working on healthspan, and not necessarily lifespan. “What I want to do is to insert another 20 to 25 years, right in the middle of your life cycle, to give you more time on Earth, to be with your loved ones, to realize your dreams, to change your career, and to have kids from multiple generations.” – Sergey Young Sergey Young on Virtual Avatars Sergey then talks about virtual avatars, and what he thinks will be a good use for it in the future. He shares that he misses his conversations with his grandfather, and would give anything to be able to talk to him again. Virtual Avatars could be a way to have such moments with your love ones, even as they have moved on. “I’m actually expecting this with a weird combination of excitement and fear. At the same time, like many of us, I always try to think about the application of this new technologies, which sounds scary. But if applied in the right person at the right time, they actually doing a lot of good things.” – Sergey Young Sergey also mentions Elon Musk and the research on neuro link. While some people think this is really against human nature, it might eventually be helpful to those suffering from neuro-genetic diseases. Also, being able to integrate with computers mean that we can explore more depths and harsher environments without sacrificing human life. If you want to hear more from Sergey Young and his thoughts on how to grow young, download and listen to this episode. Bio Sergey Young is a longevity investor and visionary on a mission to extend healthy lifespans of one billion people. To do that, Sergey founded Longevity Vision Fund to accelerate life extension technological breakthroughs and to make longevity affordable and accessible to all. Sergey is on the Board of Directors of the American Federation of Aging Research (AFAR), and is a co-sponsor of the AGE REVERSAL Prize Design. Once ultimately launched, this XPRIZE aims to dramatically delay the biological aging process through widely available interventions that extend the human life and health span. Sergey Young has been featured as a top longevity expert and contributor on CNN, BBC, Fox News, and Forbes. As the author of books such as ‘The Science and Technology of Growing Young’ and the mastermind behind the online life extension platform SergeyYoung.com, Sergey is passionate about sharing news from the exciting world of longevity. Links Follow Sergey today! Website: SergeyYoung.com LinkedIn: in/SergeyYoung Get the book: The Science and Technology of Growing Young We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, conn

In this episode of Follow Your Different, Dr. Avi Loeb makes a return to give us an update about his work after he released his book, Extraterrestrial. If you are not familiar with Dr. Avi Loeb and his work, you can check out our previous conversation with him (FYD episode 202). Dr. Avi Loeb is the most credential scientist and astronomer ever to say that we have been visited by something outside of our galaxy that is alien in nature. In 2021, Professor Loeb published a book called Extraterrestrial, The First Sign of Intelligent Life Beyond Earth. For me, the ideas shared in this book can be a game changer for humanity. This time, Professor Loeb tells us why you can’t use the internet without using quantum mechanics, and about the connection between theoretical physics and Bernie Madoff. Also, if you have been paying attention to UFOs, Dr. Loeb unpacks what he thinks the US government’s latest disclosures on the existence of UFOs really mean. All these and more on this episode, so stay tuned to the end. Dr. Avi Loeb on Letting the Scientists Handle Science When asked whether he had a particular though he’d like to share, Professor Loeb remarks that he wishes that these unidentified phenomena in the sky be explored through scientific experiments.  There have been a lot of people giving their thoughts on the matter, but they’re simply not qualified to give such statements. While data might be sensitive and are often classified, at the very least have someone with a scientific background deliver the explanation to such events. Rather than a politician who is not equipped to assess the nature of these phenomena, it’s better to have an expert digest the information and deliver it in a concise manner. “These are serious people and they had access to the classified information, they talk about it seriously. But they cannot really assess the nature of this phenomenon, and they were trained as either politicians or administrators. When you go to a shoe maker, you don’t expect the shoe maker to make you a cake. I mean, it makes no sense for them to make statements that are scientific.” – Dr. Avi Loeb   The Stigma and Taboo of Anomalies Regarding the UFO sighting report, Professor Loeb comments that there could be a lot more that have not been reported. This is because of the stigma of bringing up UFOs or certain unusual phenomenon. In this day and age, it’s almost seen as a taboo to discuss such things. Professor Loeb finds it strange that it is the case. For some reason, anomalous evidence is unpopular, almost to the point of being shunned. Though if you look at the history of science, these anomalous evidences are what brought a lot of progress in different fields. “Why is anomalous evidence so unpopular? To me, it’s really strange, because if you look at the history of science, most of the progress was a result of experimental anomalies. We saw something that we didn’t expect, we learn something new about nature. What you need to do, of course, is to verify that the evidence is robust. If it’s robust, then nature’s telling you, you didn’t really understand me. Here is something new that you have to figure out.” – Dr. Avi Loeb Quantum Mechanics Professor Loeb shares that it was the same before with Quantum Mechanics. Nobody really expected it, and it was something that was discovered through experiments. Although scientists like Albert Einstein resisted the notion at first. He even sought out to disprove it at some point. Yet today, we build new technology and instruments that are based on these principles, particularly in communication. We might not fully understand it yet, but it shouldn’t stop us from exploring these anomalous behaviors and find out more about what nature has to offer. “Quantum mechanics is definitely a facet of reality. We know that we use it and so forth, but we don’t fully understand it. And nature is under no obligation to make itself agree with our preconceptions. So every now and then we find some evidence that we were wrong in the way we think about reality.” – Dr. Avi Loeb   To hear more from Dr. Avi Loeb and his thoughts on Extraterrestrials, Quantum Mechanics, and the universe, download and listen to this episode. Bio Abraham (Avi) Loeb is the Frank B. Baird, Jr., Professor of Science at Harvard University. He received a Ph.D. in Physics from the Hebrew University of Jerusalem in Israel at age 24 (1980-1986), led the first international project supported by the Strategic Defense Initiative (1983-1988), and was subsequently a long-term member of the Institute for Advanced Study at Princeton (1988-1993). Loeb has written 8 books. These includes most recently, Extraterrestrial (Houghton Mifflin Harcourt, 2021), and about 800 papers (with an h-index of 113) on a wide range of topics. Topics include black holes, the first stars, the search for extraterre

Many of us would like to be more creative. Some would even aspire to make a living with their creativity. Yet without legendary role models like Melanie Gideon, it’s hard to learn what it really takes. Melanie Gideon is willing to get real with us and go deep about her experience in making it happen. She is a New York Times bestselling fiction author of monster hits like Wife 22, The Slippery Year, The Valley of the Moon, and much more. Her new book, Did I Say You Can Go, is one of the most anticipated novels of 2021. In this episode of Follow Your Different, we dig into what it really takes to be a professional fiction writer and how Melanie works on her craft. If you care about creativity, I think you’re going to fall in love with Melanie and what she has to share on the topic. Melanie Gideon on Tours The discussion starts off with a question about Melanie, and how she approaches book tours as an introvert. She shares that it can be quite an excruciating experience for her. She loves the writing aspect of her craft: from thinking of the story’s design and structure to writing and even editing it afterwards. “I do (love editing) because you’re streamlining the story. You are sometimes finding the story in the editing. And you’re just making it tighter and creating what you want for your reader. What I want for my reader is to create a page turner where they just have to know what happens next, no matter what genre I’m writing in. That is what I endeavor to do. So I love that.” – Melanie Gideon Though Melanie says she’s starting to like the publishing aspect more nowadays, since everything can be done online. Being able to do it from the comfort of your home, and engaging with fellow authors rather than just having a conversation with herself was a nice change of pace. Not only that, her family can attend her virtual book events now that everything is online, not to mention all her fans from different places. How to be Like Melanie A lot of people certainly would love to achieve their dreams like Melanie. I remember asking her once how she did it. Her response was: “I just didn’t stop writing” – Melanie Gideon She thinks not giving up is a huge part of being successful. This applies to a lot of things in life, but for Melanie it is more so when it comes to writing. Plus, her urgency and passion for storytelling was always there to drive her forward. “You know, since I was eight years old, I read voraciously. I always just wanted to be in another world alongside the world I was living in. I was a weird little kid. And I would walk around in the woods, and hope that I would find the portal to Narnia. As I grew older, and I became more serious about writing, I realized that every book that I wrote, I was creating a portal to another world that I got to live in for however long it took me to write the book. So that was magic. I found the secret that solved the mystery.” – Melanie Gideon Melanie’s Approach to Writing While some people get inspiration to hit them from their surroundings, Melanie prefers to go out and look for it herself. She often goes out to find inspiration, to find the story. For some writers, they wait for the story to materialize, to develop in their mind and they go from there. That does not work for Melanie. “I’m always actively looking for the story that will make something flutter inside me. And I know I have to follow that. It might not be the book that I write. But it will probably bring me to another path and another path, and eventually I’ll stumble upon it.” – Melanie Gideon When asked where she goes to find her story, Melanie shares that she reads, a lot. Magazines, articles, sometimes other fiction novels that strike her interest. Which is interesting, as most writers would say, “I don’t have time to read, I’m too busy writing”. Clearly, Melanie is not like most writers. To hear more from Melanie Gideon and her new book, Did I Say You Can Go, download and listen to this episode. Bio Melanie Gideon is the New York Times bestselling author of the novels, Did I Say You Could Go, Valley of the Moon and Wife 22, as well as the memoir The Slippery Year: A Meditation on Happily Ever After. Her books have been translated into 30 languages. She was born and raised in Rhode Island and now lives in the Bay Area. Links Connect with Melanie Gideon! Website: MelanieGideon.com Melanie’s Books: Amazon.com/Melanie-Gideon Twitter: @MelanieGideon See her works at NYTimes.com: Car-Pool Epiphanies: A Memoir About the Ordinary A Diesel Engine Woke Up Our Love We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

We live at a time when there’s plenty of dumb and unquestioned business and live advice floating around the internet. Most of it comes from an avalanche of problematic stupidities from hustle porn stars. There’s also “Follow your passion”, which doesn’t always work out. Of course, there’s the tried and true, “Fake it until you make it.” Our guest today, Sabrina Horn, is the opposite of that. Sabrina Horn has seen those situations play out in her career as a Communications Entrepreneur and eventually, CEO of HORN Strategy, LLC. Her new book, “Make it, don’t fake it” is out, and has hit no.1 on the Amazon charts as soon as it was released. In this episode of Follow Your Different, what you’ll hear from her is a fun, no BS dialogue about what success really takes. If you’re interested in hearing more from Sabrina Horn, stay tuned to this episode. Catching Up with Sabrina Horn I talk with Sabrina Horn about the Silicon Valley days. When asked if a lot has changed over the years, Sabrina shares that it has changed, but not by much. According to conversations she’s heard around, CMOs often last for around 4 years before moving on. A few years ago, the shelf life for CMOs is usually 18-24 months before moving on to another or building their own company. Sabrina then asks if I would go back. “Not for two seconds. I hung up my gloves, I have no desire to, and I got nothing left to prove. Most importantly, I love my life the way it is. Now I get to make a difference at scale through podcasting and writing. I’ll do some advising and I still enjoy that very much, particularly under the right circumstances. But no, I don’t have any desire to do it. I’m at a different stage of my life like you are right, I’m in the throw down the rope stage, not continue to collect merit badges stage.” – Christopher Lochhead Sabrina agrees and thinks that even while outside Silicon Valley, the podcasts and books still fills a hole and affects the overall meta in the industry. Make It, Don’t Fake It We then talk about Sabrina’s new book, Make It, Don’t Fake It. What’s amazing about the book is that it’s almost sort of a hybrid between a business book and a memoir. There were a lot of stories from personal experiences, the most of the advice that was given has a real-life situation that she has personally been through. Sabrina shares that this structure was intentional. “(These are) The stories of my profession and my career, bring the message that I wanted to deliver to life. And I didn’t want to write a book and do a ton of, you know, external research and take yours and do surveys. I thought, I’ve got 25 years of running a company. That’s my research. “ – Sabrina Horn The Problem with Faking It Sabrina then shares one of the things that the book tackles right from the get-go. It’s the mantra of “Fake it until you make it”. Because the biggest problem with this mantra is that you’re exposed. Either you get caught up in the lie, or get exposed right from the onset. “It is initially which was sort of an innocent like tongue in cheek, little quip, right has, has become like a way of doing business a way of living. it’s an it’s a really bad excuse for bad behavior. And it’s not just, you do it at work, you do it in your personal life. And in nine times out of 10, you get caught.” – Sabrina Horn While one would think that the biggest problem with faking it is getting caught, there is another aspect of it. If you think you’ll just fake it and learn along the way, that means you are not working optimally for the job you have. Instead on improving yourself and doing better, you are playing catch-up to get the skills you said you already have. So it is better to just be yourself. Tell them what you can and cannot do, so everyone knows what to expect from you. Nowadays, being authentic can be refreshing, and it might even earn you the respect of the person who you are trying to impress. To learn more from Sabrina Horn and her new book, “Make It, Don’t Fake It”, download and listen to this episode. Bio Sabrina Horn is an award-winning CEO, communications expert, advisor, and author. Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. Horn’s new book, “Make It, Don’t Fake It: Leading with Authenticity for Real Business Success” (forward by Geoffrey Moore) is published by Berrett-Koehler and aims to help executives make the right decisions as they start and grow their businesses for long term success. She founded Horn Group, a public relations firm, with $500 and five years’ job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and thei

In many circles, Chess is viewed as the ultimate display of intellectual might. If you think about it, chess is a fighting game that is purely intellectual and excludes all chance. In this episode of Follow Your Different, we talk to one of Chess’ ultimate combatants, Garry Kasparov. At age 22, Garry Kasparov became the world’s youngest chess champion, and from 1984 to his retirement in 2005, he was ranked the number one Chess player on the planet for a record 255 months of his career. He is also known as the man who competed against an IBM supercomputer in 1997. Today, Garry Kasparov is a political activist and an outspoken critic of Vladimir Putin. He is also the chairman of the Human Rights Foundation, and the author of the best-seller called Deep Thinking, Where Machine Intelligence Ends and Human Creativity Begins. In addition to all of this, he’s also working with a few advanced technology companies, in which I had the pleasure of meeting him. He has started working with a good friend of mine, Steve Pratt of Noodle.AI. So listen in as the three of us talk about Covid-19, the relationship between humans and machines, and how Garry jokes about being the first knowledge worker to have his job taken by a computer. Garry Kasparov and Steve Pratt on COVID-19 When asked how they were doing nowadays, Steve comments that it felt strange now that everything is slowly opening up. Nowadays, it seems weird when you see people not wearing masks when you go out, as compared to only a few months ago of masks and lockdowns. Garry shared that while it is slowly opening up in America and Europe, the rest of the world is going through a very different experience. He laments the current situation in Russia particularly, where his family and friends reside. “We know from history that the innovative power of undemocratic states is cannot be compared to the power of the free mind. It’s not an accident that the virus came from China, but the response came from the United States.” – Garry Kasparov Garry also points out the disparity on how people trust the vaccines compared to the Russian-made Sputnik vaccine. He attributes this mostly to having the proper data to prove its efficacy, which the Sputnik vaccine is sorely lacking at the moment. While there are vaccines that have lower efficacy rates compared to those made by Pfizer and Moderna, they’re still widely preferred due to the fact that they have data and tests to back those numbers up. Working Together and Freeing the Mind When asked if the low vaccination rates can be attributed to the vaccine or implementation, Garry answered that it was both happening at the same time. While the vaccine hesitancy was expected due to the lack of data on their vaccine, Russian government tried to promote Sputnik as the ultimate cure against COVID. They went as far as donating it to other countries, some of which flat-out refused, which further damaged its credibility. Moving away from Russia, Garry then compared China and the United States’ response to the virus. He notes that while China had a huge head start in studying the COVID virus, it still took them a while to create a vaccine that had low efficacy ratings. Enter US and the combined effort of the public and private sectors, and you have two working vaccines in just 10 months, both of which boast great efficacy. “So again, it’s very important to recognize that it’s this the free world, when we lift all the restrictions on risk. It could realize the wildest dreams, and somehow, I think the pandemics served us well, because it proved that we have to go back to the spirit of innovation and become pioneers, to become explorers. What’s important, again, the free world has potential, and now this potential have been exposed in a positive way.” – Garry Kasparov Human and A.I. We then talked about technology and A.I., how people are still against it in fears of somehow making an evil sentient A.I. that will rule us all. Garry explains that we shouldn’t be afraid of A.I.; rather, we should use it to its fullest potential and keep it away from the hands of bad humans. “The problem is not with the machines. The problem was bad humans that can use these machines to harm us. That’s the story of technology.” – Garry Kasperov Instead, we still blame the machine if someone used it and caused problems. So, we still limit their capabilities, afraid of things we have just fantasized about while ignoring the benefits it could bring. There’s also the argument of machines and A.I. stealing jobs from people. To which Garry comments that we should not despair if it happens. Rather, we should look forward to what we can do next, and adapt to it. Whether to learn the technology to handle the A.I., or develop something that can be used hand-in-hand with the new technology. Rather than fighting with machines, we should learn how it could work to our benefit. Because at the end of the day, machines can decide, but it’s a human’

Welcome to this very special episode of Follow Your Different. We’ll talk about one of the most anticipated startups in Silicon Valley today, HalloApp. We sit down with HalloApp founders Neeraj Arora and Michael Donohue in the first and probably only – for some time – podcast. Michael and Neeraj were two of the senior leaders who built WhatsApp, a category defining company in the messaging category. Facebook purchased WhatsApp in 2014 for $22 billion, in one of the largest tech acquisitions of all time. Today, there are over 2.5 billion WhatsApp users, and it dominates the messaging category. Now, Michael and Neeraj are on route in pioneering a new category of “Real Relationship” app. It is a new model of communication app that is a combination of messaging and social functionality in a simple, private way. They have the audacity to think they can change the future again by being radically different, and I all for it. If you are interested to learn more about what they have to offer, stay tuned to this episode. WhatsApp Never Left Stealth Mode When asked about something that most people don’t know about WhatsApp, Neeraj and Michael share an interesting story. If you’ve ever notice, WhatsApp never really talks to the press that much. It turns out that this particular quirk is something that the WhatsApp founders have developed into almost a culture, or a code if you will. It goes as such: “Brass kicks up dust that gets into your eyes and makes you not focus on the product or the company” Simply put, the higherups on WhatsApp just wants to focus on developing their products and services and let it speak for itself. Why worry about tech press when they can just impress their users with their amazing product? Plus when you create the attention, it just means added distractions and things to facilitate. Which in turn leads to less focus on the product and more on keeping up appearances. So you could almost say that WhatsApp never came out of stealth mode. HalloApp with Neeraj Arora and Michael Donohue It seems that Michael and Neeraj plan to follow the same code on their new endeavor, which is HalloApp. They will follow the same strategy of focusing on the user and the product, with minimal distractions. This practice seems unorthodox and almost counterintuitive to what current companies are doing with their products, which is to hype up their products and make it popular even before its launch. Yet for them, the focus is not to become famous or popular as an app of choice for most people. Their aim is to solve a problem, and find users that are looking for a solution. In the end, they will let the product speak for itself. “I think the product should speak for itself. That’s it. Like if you do a good job of it, if you create user loyalty and trust, you don’t have to talk about anything about yourself or at all. Like, why do you need it, right? In the end, you should ask yourself the question, “why am I doing this?” And if the answer is I’m not getting to build a better product and more users, which is the case then then why would I do it?” – Neeraj Arora Neeraj and Michael on Fast Growth When asked further on PR and marketing, they believe the current way of pre-hyping the product won’t work for them. Their goal is to have users appreciate the product that they will share it to their family and peers, and let it grow almost naturally. It’s almost like they’re going back to the word-of-mouth approach in marketing, but digitally. As for making it big, Neeraj comments that having a fast growth for a company is not always a good thing. Sometimes it even hurts your company in the long run. Neeraj and Michael would rather take it slow and build a product that will last forever, rather than aiming for large numbers at Day One. “It actually hurts you, I think, fast growth. And fast growth is like the worst thing you can do for your product and your company. You would rather take a part of growing in a very thoughtful way and growing slowly and building a product that lasts forever. (For fast growth,) You’re going to have to get a million users at day one. I think that’s not what we’re doing this for.” – Neeraj Arora If you want to hear more from Neeraj & Michael, and their thoughts on HalloApp and building digital relationships, download and listen to this episode. Bio Neeraj Arora Neeraj Arora started his career at the mobile messaging app company in November 2011, heading its business. From June 2015 to February 2018, he was also one of the Board of Directors at the Indian payments giant Paytm. Prior to that, from December 2010 to November 2011, he served Google’s Corporate Development team as the senior member, helming acquisitions and investments in an array of products across different countries. Under his leadership, Google acquired Picnik, Zagat, Talkbin, Slide, Dailydeal.de, and PittPatt among others. Before that, Arora was a Corporate Development Manager at Google from D

In this episode of Follow Your Different, Ray Wang is back to talk about how to survive and thrive in a world of Digital Giants. Ray Wang is the world’s number one Tech Analyst, and the founder of Constellation Research. He has a brand-new book called Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants. We talk about the points he wrote in the book, as well as other recent tech-related events and breakthroughs. This is a fascinating conversation with one of the smartest guys in tech, so you wouldn’t want to miss this episode. Tech Breaches and Cybersecurity When asked on the recent tech security breaches, Ray comments how we are vulnerable at the moment. It seems the current tech for protection available to the public is vastly outpaced by these breachers. As to why these tech breaches keep happening, Ray quotes the Willie Sutton Rule: “Because that’s where the money is.” He also thinks it is scary that if it is occurring here in the US, then how about other countries that might have less defense mechanisms in place? While you can expect corporations to have systems in place to counter that, it can be harrowing for smaller companies. Ray’s advice is that your company should always have a back disaster recovery ready to go. So if your company was unlucky enough to get hit these breachers and ransomware hackers, you can just revert your system using that backup. You might lose a few hours work due to it, but it’s better than succumbing to these malicious entities. Ray Wang: Everybody Wants to Rule the World Ray shares that when you think Digital Giants, you think large corporations. While large corporations can be Digital Giants, the reverse is not always true. It’s not about the size or the market that the company dominates, it goes a bit deeper than that. With the cost of access to fast internet and tech becoming cheaper by the minute, more people are swarming the net as we speak. One commodity that is often overlooked when moving around the web is your personal information. “First thing is, you have to believe in the fact that your personal data, genomics, and digital exhaust should all be property rights. The reason that’s important is because we have laws that talk about how you treat and give consent to property. Land rights, invention, IP and trademarks, right? The good news is property laws exist. And in every state, country, and jurisdiction, you just have to say, “look, your personal data is a property, right?” And if somebody wants to use it, you need their consent. Suddenly, boom, you actually now have a whole economy around data. You’ve actually put the ownership of data back in the hands of the people that are creating that data.” – Ray Wang So why is this important? Because for something that should be property, we seem to be giving it away easily in exchange for simple access. These Digital Giants then use that information to further benefit on our behalf, turning you into a product rather than a user. Amazon, the Ultimate Digital Giant Ray elaborates further by comparing Facebook and Google, and how these two Digital Giants operate. What’s fascinating is how Google is often perceived as the good guy, while Facebook is the bad one. When in truth, both giants have the same aim, it’s just that their delivery varies. While talking about these two giants, Ray brings up the ultimate digital giant, Amazon. Why is it the ultimate digital giant? Unlike Facebook and Google, who are focused on one or two aspects to dominate in, Amazon seems to have its fingers dipped into multiple cookie jars. “Amazon is the ultimate digital giant. I mean, it’s got ads. It’s got search. It even has subscriptions via memberships and prime. It’s got the goods and the services and their own network that’s on the back end. So that’s really what’s going on. We see a rise of these things called Digital Giants that have dominated markets, but they’re battling each other out for every digital monetization model there is.” – Ray Wang Want to learn more from Ray and how to thrive in the world of Digital Giants? Download and listen to this episode. Bio R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman, and Principal Analyst of Silicon Valley based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council’s GeoTech Center. Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking bestselling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray’s new book about Digital

Trust is a cornerstone of society. It’s the seminal component that’s required for everything to work, including everything in business. Professor Sandra Sucher says that trust at every level of business and society has never mattered as much as it does right now. In this episode of Follow Your Different, Professor Sandra Sucher talks about The Power of Trust, and how companies could earn, lose, and regain people’s trust. So if you are interested in learning about the different levels of trust across different levels in business, stay tuned to this episode. Why Trust is Important When asked what she thinks is the most important thing to learn about trust, Professor Sandra points out that it is important to know that trust is a type of relationship. It’s a relationship of almost like trusting your vulnerabilities to another person and believing in their actions. While not entirely quantifiable, this insight makes us aware of how we should handle trusting another person, whether in business or in our daily lives. “This is not like terra incognita, to any of us. And it says the trust is something you can get your arms around. It’s not ether, nor magic. And it’s not fairy dust. It’s resolved.” – Professor Sandra Sucher Knowing this, we now have an idea as to where to think about how we can become a trustworthy person. Culture and Trust in the Company One of the things Professor Sandra have found in their research is that developing culture in a company is also based on trust. People often associate culture as a kind of reputation management, more on handling how people think about them and the company. Though it’s better defined as building trust from within. When the people in your company trust the management and the company, they will be more invested in making it better. They trust that the company is doing its best, so they should do their best as well. “So if you don’t have trust inside the company, kiss it goodbye. It’s not going to get it outside the company.” – Professor Sandra Sucher   Trust is a Judgement Call Professor Sandra also defines trust as a judgement call people make, based on different factors that they perceive from someone. In terms of business, it could be with regards to their competence, their motives, and whose interests they are serving, among other things. Another thing to note is that people also focus on how companies treat their people. So it’s not just about getting results. How you accomplish your goals also matter. Professor Sandra thinks that one of the key things that set them apart from other research is their focus on Impact. While that previous point pertains to knowing how they interact with equals and those who work below them, a person or company’s impact pertains to how they affected others with their actions, whether directly or indirectly. This is quite important because then, you are basing your judgement on actual experience rather than information from second to third hand information. With all this information, at hand, we make our judgement call. Are they competent? Do they care about other people’s interest? Have their actions impacted you in some way? If that was the case, did they take accountability for unintended impacts? So while you can’t entirely quantify how Trust can be gain or lost by a company, having these parameters to have an estimate is a great way of gauging the current level of trust. To learn more about Professor Sandra Sucher and The Power of Trust, download and listen to this episode. Bio Sandra Sucher Sandra Sucher is a professor of management practice at Harvard Business School, where she has been teaching for the last twenty years. She’s an advisor to the Edelman Trust Barometer, and has spoken about trust at Edelman and numerous companies and at Harvard Business School events. She provides expert commentary for Bloomberg, The New York Times, The Washington Post, The Wall Street Journal, NPR and Fortune. Prior to teaching at Harvard, Sucher had a two-decade career as a senior level executive and business ‘fixer,’ specializing in uncovering complex organization problems and creating new ways to address them. She lives in Massachusetts. Links Learn more about Sandra: Harvard Business School Profile LinkedIn: in/Sandra-Sucher Twitter: @SandraSucher Check out her new book: The Power of Trust We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

We are living at a time where the world needs breakthroughs more than ever. People who want to develop the ability to create a different future have never been more in demand. Though in order to do this, we need models and framework, as well as ideas and inspiration to help create those breakthroughs in our lives and businesses. In this episode of Follow Your Different, Dr. Michael Wade shares with us on how to see the world with fresh eyes and the power of different thinking. He also explains how to navigate such that your breakthroughs can actually come to life, and so much more! Professor Michael Wade’s new book, Alien Thinking, blows open much needed research and insight in this regard. ALIEN is actually an acronym that he and his co-authors came up with, and it stands for Attention, Levitation, Imagination, Experimentation, and Navigation. If you want to know the story behind it, stay tuned to this episode. The Definition of a Breakthrough The conversation starts of by establishing their definition of a breakthrough. When talking about a breakthrough, Dr. Mike thinks that it should be something a large improvement, or something that hasn’t been done before. It has to be enough to take something to the next level. “It’s not just having an idea, which is hard enough. It’s about taking that idea and kind of break through the process to become a breakthrough solution.” – Dr. Michael Wade Which is not to say that small changes and incremental innovation is bad. They are great for optimizing those big breakthroughs you have further down the line. It can also help you reach some short-term goals for yourself. Dr. Mike just chooses to focus on studying and looking an eye out for breakthrough innovations. Exponential Breakthroughs are Harder to Reach When asked why people seem to find it easier to go incremental than exponential, Dr. Mike thinks that we are simply not built for it. It takes extra effort to break away from the norm and challenge our usual assumptions about how things are done. If you can’t even bring yourself to challenge those assumptions and preconceptions, making a breakthrough will just be a pipe dream. ALIEN Thinking with Dr. Michael Wade Dr. Mike talks about how they try to break down what it means to do something original in an original way. This is because having an exponential or radical innovation often requires being original. Which is why the title of the book, Alien Thinking, fits so well with the idea. Aside from the acronym it stands for, the metaphor of the alien can help you see things in a fresh perspective. “Every day, we go through life without really questioning things after a while. So what we’re challenging people to do when they read the book is to see the world like an alien, and see things for the very first time without preconceived notions about the way things should work. So a lot of what we talked about in the book is about is about how to do that how to regain that ability to see things in, in new ways with fresh eyes.” – Dr. Michael Wade To hear more from Dr. Michael Wade and how to see the world through Alien Thinking, download and listen to this episode. Bio Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation. His areas of expertise relate to strategy, innovation, and digital transformation. He obtained Honours BA, MBA and PhD degrees from the Richard Ivey School of Business, University of Western Ontario, Canada. Previously, he was the Academic Director of the Kellogg-Schulich Executive MBA Program. Michael has been nominated for teaching awards in the MBA, International MBA, and Executive MBA programs. RESEARCH AND THOUGHT LEADERSHIP Michael has published works on a variety of topics, including digital business transformation, innovation, strategy, and digital leadership. He has published nine books, more than a hundred case studies and articles, and appears frequently in the mainstream media. One of his articles was among the top 20 cited articles in business, management and accounting worldwide for five years, according to Scopus (the largest abstract and citation database of peer-reviewed literature). His Latest book, published in 2019, is Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change. His previous book, 2016’s Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at their Own Game won multiple awards and has been translated into five languages. Professor Wade has been named one of the top ten digital thought leaders in Switzerland three times by Bilanz, Le Temps, and Handelszeitung, most recently in 2020. CLIENTS & INDUSTRY EXPERIENCE At IMD, Professor Wade directs a number of executive programs related to digital transformation, including Digital Execution, Digital Transformation for Boards, and 

We are living in a time of historical, cultural, and racial consequence in the United States. People are asking very big questions about fundamental design points around their life. How do they want to work, live and play? Many thoughtful Americans are also asking themselves about our country’s design, and the kind of future they want for themselves and their family. In this episode of Follow Your Different, we talk about all these and more with Pastor Quentin Mumphery. Pastor Quentin is a native of Chicago’s South Side and is the founder and senior pastor at New Hope covenant church. Pastor Quentin is also the co-author with Eddie Yun, Pastor Dave Ferguson and myself, of a Harvard Business Review post about justice deposits, encouraging people, people in companies for that matter to move some of their cash deposits to black owned banks. If you want to learn more about it, stay tuned to this episode. Being a Pastor in Today’s Society Pastor Quentin shares how he grew up on the south side of Chicago, and some of his influences growing up. He muses that Chicago has always been a great yet troubled city, and has the best and worst of everything. Everyone is exposed to the same extremes, though their reactions can be quite different. People clamor for change and a better future, while at the same time focus on finding ways to live at the moment. This dynamic tension of sorts is the reality that each of us is living with at the moment, and which Pastor Quentin hopes to understand. “I’m a believer that people want the best, but sometimes do the worst. And I think that part of that is just the human condition.” – Pastor Quentin Mumphery Serving God in Different Ways Pastor Quentin talks about his inspirations in church, and how they approach serving the Lord and the community in different ways. As a teen in a youth ministry of the church, they would go where the hurting people were. Whether it was the best place in town or places where you wouldn’t normally expect a man of cloth to be in, they would go and pray. “Part of what I believe it means to be a man of God and a man of faith is that we don’t just run and turn our head when trouble is there. The scriptures call us to be soft and light. And I believe part of that is showing up where light is needed.” – Pastor Quentin Mumphery When given the example of St. Christopher, Pastor Quentin wholeheartedly agrees and states that there are a lot of ways you can serve God. You just have to find the best way you can do it. Taking Things into Perspective Pastor Quentin talks about the theological and philosophical sides of being good or bad. We often see people do bad things and justify them because they are doing it for a good cause. But according to who though? If you flip that and see it from the other side’s perspective, you’re the bad one doing the awful things to them. “I tell this to people all the time, too. I said, every one of us are the villain in someone’s story. The thing is when we tell our own story, we’re always the hero. We’re always the hero, right? Anything bad to happen, it’s always someone did this to me.” – Pastor Quentin Mumphery So Pastor Quentin tells us to keep this question in mind: “Who determines whether you’re good?” It will help in considering other people’s perspective, and prevent the mindset of always having the moral high ground on things. To hear more from Pastor Quentin Mumphery and his questions for America, download and listen to this episode. Bio A native of Chicago’s south side, Pastor Quentin M. Mumphery is the Founder and Senior Pastor of New Hope Covenant Church, A contemporary urban church with classic experience in a modern environment, located on Chicago’s south east side. Pastor Mumphery previously served as Lead Pastor of Windsor Park Lutheran Church, as well as Associate Pastor of New Life Covenant Church Southeast, under the leadership of Pastor John Hannah. Pastor Mumphery received his foundation in the Kingdom at the Salem Baptist Church of Chicago, where he accepted his call to ministry as a teen in the Youth Church. In addition to his pastoral role and civic leadership, his servitude extends extensively in the field of education. Pastor Mumphery serves as a Vice President for a national education management organization, working with high-risk youth in many of the most challenged communities in the country. Pastor Mumphery is a graduate of Whitney M. Young Magnet H.S and the University of Illinois at Chicago. He also received his Master’s degree from North Park Theological Seminary. A prolific preacher and teacher, Pastor Mumphery is committed to excellence in preaching through strong biblical exposition, powerful demonstration of the Holy Spirit’s power, as well as relevant ministry outside of the walls of the church to uphold the cause of the poor and oppressed. Links Website: New Hope Covenant Church Follow Pastor Quentin Mumphery: New Hope Covenant’s Pastor We hope y

According to NOAA, the US National Ocean Service scientists estimate that 50 to 80% of the oxygen production on earth comes from the ocean. Furthermore, the ocean absorbs 50% more carbon dioxide than the atmosphere does. Scientists also estimate that about 1 million species of animals live in our oceans. So to say that the oceans matter is an understatement. It’s a fact that our oceans are the reason for life on our planet. Our guest today Captain Paul Watson says, “We are the ocean.” In this episode of Follow Your Different, Captain Paul Watson shares his experience as a Sea Shepherd and what it takes to dedicate your life to be on a cause that matters to you. Captain Paul Watson is the founder of Sea Shepherd, a nonprofit focused on saving marine wildlife through direct interventions with poachers and the like. He was also a co-founder of Greenpeace, and talks about why he parted ways with the organization. That said, whether you love him or hate him, every second of this dialogue is riveting. So stay tuned. Dedication to His Cause When asked about how he got started in his cause, Captain Paul shares that even as a child, he had always helped animals that needed it. He would free them from traps that he found around his hometown. Captain Paul then took it to the next level by cofounding Greenpeace Foundation back in 1969, and eventually established Sea Shepherd in 1977. As for the challenges he has faced, there was a particular one that stuck with him. This was back in 1973, when he was a volunteer medic for the American Indian Movement. Even as they were surrounded and overwhelmed, Russell Means said this to him: “Well, we’re not concerned about the odds. And we’re not concerned about winning or losing, we’re here because it’s the right place to be the right thing to do in the right time to do it. Don’t worry about the future, focus on the present, what we do in the present will define what the future will be.” – Russell Means   The Sea Shepherd Society Captain Paul talks about the activities of the Sea Shepherd Conservation Society, and their partnerships with several countries to protect marine wildlife. As most of their activities tend to cross over country boundaries, cooperation and coordination with local authorities is important in having an effective campaign. He then further explains that 40% of the fish that is caught in the world is illegally caught. By illegal, it either was caught by fishing vessels crossing country boundaries without permission, by illegal or unsustainable means, or by overfishing certain species of fish due to demand. Yet no one questions how their favorite fish arrives in the market. Worse still, not all of the fish that are caught are for human consumption. “The other problem we have is that a good percentage of the fish caught isn’t even eaten by people. It’s fed to animals to pigs to chickens to house cats, to domestic salmon to fur bearing animals. 2.8 million tons of fish go just for cat food all the time.” – Captain Paul Watson   Plundering the Oceans Captain Paul points out that it’s sad that not a lot of people seem to understand how devastating it would be for everyone if we continue this way. Plundering the oceans is causing incredible diminishment in both its biodiversity and interdependence. As he said before, we are the ocean. If the ocean dies, we die. Simply put, the ocean is the life support system of our planet. The ocean plays a huge role in our lives: from providing many households with food, down to the air we breathe.  Did you know that 70% of the oxygen we breathe are generated by Phytoplankton? Yet since 1950, we have lost 40% of our phytoplankton populations in the sea. This means less oxygen for everyone. This also means less food for certain marine life, which then provide nutrients to phytoplankton to thrive. Hence the destructive cycle continues. “The real problem that we have is we have this anthropocentric point of view, we look on the planet, as it’s all about us. Everything is here to serve us, we have dominion over everything, nothing is more important than we are. But the reality is, is that many species are far more important than we are because we can, we can exist without them, they can exist without us.” – Captain Paul Watson To hear more from Captain Paul Watson and how to be a mission-driven pirate, download and listen to this episode. Bio Paul Watson is the founder of the Sea Shepherd Conservation Society – an organization dedicated to research, investigation and enforcement of laws, treaties, resolutions and regulations established to protect marine wildlife worldwide. Over the years, Paul Watson has exhibited a remarkable diversity in his activism, including: Co-founder of Greenpeace in 1972 and Greenpeace International, 1979 Founder of Sea Shepherd Conservation Society, 1977 Field Correspondent for Defenders of Wildlife, 1976 to 1980 Field representative

In 2020, Amazon.com became an essential service in America. The company is now worth $1.6 trillion, and has become one of the greatest B2B companies in history, the Category King of E-commerce. Amazon Web Services is also the fastest growing B2B tech company ever. It’s shocking that one company is dominating on both the consumer and enterprise technology side in a way that we’ve never seen one company do before. On this episode of Follow Your Different, our guest today is the expert on the Amazon Way. As a matter of fact, he wrote the book on it.  John Rossman is an extraordinarily sought-after author, speaker, and thinker in business, because he is teaching all of us how to be like Amazon. John Rossman is the author of The Amazon Way, a former Amazon Leader and Managing Partner at Rossman Partners.   In his new book, John breaks down the Amazon leadership principles and how we can learn to innovate and compete in the digital era. So if you’re interested in learning more, you’ll love everything about this conversation. Compete Differently John Rossman shares what his inspiration was to making the book. For him, it was a matter of getting the word out and letting people know what you can learn from Amazon’s business strategies. You can then use these to incorporate into your business culture and leadership approach so you can better compete in the market. “That’s kind of the fair way that I play. And I just love the notion of like, we got to compete differently and that is what you Amazon is teaching us. That’s what I try to take away and give to my readers.” – John Rossman The American Story John talks about a bit of history on how Amazon came to be, and thinks that it doesn’t get highlighted enough that Amazon and Jeff Bezos is the American Story people aspire to have. He’s someone who bet on himself, left his cushy job and went all in on his idea. It took Amazon literally two decades to become the juggernaut we know them to be right now, and it was not without its problems. Though despite these problems, Amazon continued to push on and in these bad times came the leadership principles that they continue to follow to this day. “Those are the leadership lessons I learned so much from and his consistency in beliefs, like them or not, at least they’re consistent, and they’re super well-articulated. And so I think that that is a big story that that doesn’t get told enough.” – John Rossman Pushing On Despite Criticisms John recalls how it was like in the early 2000s, particularly on how media and the public perceived Amazon. Other entrepreneurs and business leaders didn’t believe that they could succeed, and they were always doubted. Yet when you look at Amazon today, it’s as though it is an essential service for everyone. That’s saying a lot for something that is owned by a private entity. He also shares how Amazon handled the situation once the pandemic hit. Unlike other businesses and services that bided its time and waited, Amazon focused their attention on how to deliver the best service they could despite the on-going situation. To say it paid off would be the understatement of the year. “All you remember the days of like, the grocery store shelves being barren and everything, right? Amazon was the answer, dude on toilet paper for Fox, and food and things like that. They did an amazing job at quickly shifting, and the thing I was pointing out to everybody is like, it didn’t happen by accident.” – John Rossman To hear more from John Rossman and on how your business can be like Amazon, download and listen to this episode. Bio John Rossman Digital and Innovation Advisor Mr. Rossman is an expert at digital business models, operations and organizing programs. He has led engagements on developing innovation processes, Internet of Things strategies, marketplace and API driven platform business models. He is a sought-after speaker on creating a culture of operational excellence and innovation. Mr. Rossman has worked with clients across various industries, including retail, insurance, education, healthcare, consumer products, industrial products and transportation. Mr. Rossman’s notable assignments include The Bill and Melinda Gates Foundation, Microsoft, Nordstrom and several of the world’s leading retail and insurance organizations. Prior to Rossman Partners, John was a Managing Director at Alvarez and Marsal, a performance improvement consulting firm. Prior to A&M, John was an executive at Amazon.com where he launched the Marketplace business and third-party selling platform, and ran the merchant services business. Links Connect with John! Website: The-Amazon-Way.com LinkedIn: in/John-Rossman Twitter: @JohnERossman Get the Book: The Amazon Way:  Amazon’s 14 Leadership Principles We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Faceb

In this episode of Follow Your Different, we continue our run of legendary authors with today’s guest, Scott O’ Neil. He is the author of a hot new book called Be Where Your Feet Are: Seven Principles to Keep You Present, Grounded, and Thriving. Scott O’Neil is the CEO of Harris Blitzer Sports and Entertainment. Which makes Scott the CEO of: The Philadelphia 76ers of the NBA The New Jersey Devils of the NHL The Prudential Center in Newark, New Jersey Dignitas, a pioneer in eSports A number of minor league teams A Venture Fund Real Estate developer / investor An Innovation Lab Today, we get to hear what it takes to manage not one, but two of North America’s elite professional sports teams, and how they have dealt with COVID and its effect on the category. We also dig in to Scott’s view on what sports role is in society, and how leaders should deal with social change and justice. Of course, we’ll have Scott pop the hood on how they turned the 76ers around and make them a winning team again. So if you love taking the long term in business and trying to figure out how business can make a difference as well as be successful, you’re going to love everything about this episode. The Role of Sports in Society Scott talks about his enthusiasm on work, and being able to do so in areas that could use the work generated by his businesses. Though at the end of the day, he says that he is more of a “run to work, run home” type of guy. He also shares his thoughts on the role of sports in a society. While there are some that argue that it shouldn’t have that much of an impact and influence, it is undeniable that it’s there. The question now is, how do you use that influence to make the world a bit better than before. “The argument is, sports shouldn’t have this kind of influence and impact. And I say, great, it does. I actually have an opportunity to help people and drive change in communities and bring people together and create community. Coming off a pandemic, where we’ve had a year of being isolated, I don’t think there’s a better platform to build and deliver what we need more than anything else in the world right now, which is connection, and a bit of escapism, and community. And to do that where I get to do it every day is quite a blessing.” – Scott O’Neil The New Roaring 20’s When asked about how some companies are already gearing up for the end of the pandemic, Scott thinks that we are on the verge of a new Roaring 20s, much like what happened in the 1900s. He is not far off the mark on this. Wall Street Journal has reported that companies today have more cash on hand than at any point in history, and the US consumer is wealthier now than at any point in US history. Which sounds so insane in the heels of this pandemic. As the desire of people to reconnect and the mental health strain of being isolated escalates, there will be a huge demand for the category that builds up community and togetherness in the future, as everything opens up again. “So you can imagine to watch an NBA game and be the only fan which I was at the game. I had this incredible boost of mental health, which I think is going to be the next great challenge over the decade. I think all this isolation and separation and anxiety that that we are feeling is going to put quite a bit of strain on us as leaders, as dads and moms, and people in the community. As we’ve set out to define what that new normal is, I just felt the boost of of kind of happiness and energy and connection. I will say that I think these roaring 20s are going to be coming at us just like they were in the 1900s.” – Scott O’Neil Being Role Models Scott then shares his insights on players and executives as role models for the future. While he thinks that our Frontliners make for better role models, players should not disparage themselves in this regard. Being in a sport that has a massive reach, whether you are an NBA player or an eSport star, means that you have an audience that you can influence one way or another. So be a great role model for them, so that they in turn can be role models for their community. “The reality is the world has changed. Those of my peers who scoff at TikTok influencers, or YouTube stars, or Instagram famous people, I got to tell you: you guys are missing the boat. The reality is, they have as much or more impact and influence, then the athletes that were playing that they’re playing on our courts and skating on our ice. And the reality is, is it’s about scale and audience and messaging, and in our players having to do a phenomenal job.” – Scott O’Neil To hear more from Scott O’Neil and his insights on business and the Roaring 20s, download and listen to this episode.   Bio Scott O’Neil is the Chief Executive Officer of Harris Blitzer Sports & Entertainment, an organization with the mission of building passionate, high-performing teams that inspire people to enhance t

Creativity, innovation, and collaboration. These are words that get thrown around a lot in business. Yet too many business environments and company culture cultivate the exact opposite. In this episode of Follow Your Different, we discuss what business leaders, entrepreneurs, and creators of all times can learn from some of the greatest musicians in the world. Our guests today are Panos Panay & Michael Hendrix, the authors of a rockin’ new book called “Two Beats Ahead: What Musical Minds Teach Us About Innovation”. Dr. Deepak Chopra says, “For a long time, researchers have that musical intelligence can awaken the non-linear mind to healing, creativity, and innovation. This book is a roadmap for innovators, entrepreneurs, and those seeking new avenues for exploring and reimagining the future.” You’ll want to stay tuned for this dialogue about the power of music as an insight to innovation and creativity. Pay close attention to why musicians are constantly creating and not editing, the power of curiosity, and their thoughts on how to build a legendary team. Music is Everywhere When asked why music seems to be all around and how it affects us, Panos Panay thinks it’s because music is primordial. Even as we are in our mother’s womb, our sense of hearing develops before everything else and we get exposed to our mother’s heartbeats. For him, there’s something really elemental about music that is unlike anything else. “It’s the most basic human sense. It’s what connects us to our humanity. And I would say what connects us to the broader universe. That’s the universe is made of sound. Ultimately, we are made of sound.” – Panos Panay Building Designs that Delve into the Unconscious Michael Hendrix talks about Embodied Cognition. Simply put, it is the understanding of the world though our bodies, specifically through our five senses. What got him interested on the topic was when he started to wonder why some designs do better than others. What he found is that it all boils down to how it feels when using said design. If you are given two tools with the same functionality but one feels more weighted or balance, chances are you’ll buy that one over the other. “There’s been plenty of studies that show that we humans give importance to thing that have weight. So in design, and we that’s translated, for example, the tension on a car door is increased to make the car deal for heavier when you shut it. So you feel safer in the car, because they’re actually been valued. They’ve been engineered to be so light to make the fuel efficiency better. But if you didn’t have that tension, you wouldn’t have the resistance. And you would go, oh man, this thing’s too flimsy.” – Michael Hendrix Panos adds that this was a problem with the early designs for electric vehicles, which they discussed in the book. They were designed to be lightweight for energy efficiency, but that backfired on itself. People thought it was too light, therefore it might not be as safe as traditional vehicles. So that’s one more thing to think about when creating your product designs. Something Different Michael talks about their book, Two Beats Ahead, and their thought process when writing it. First and foremost, they didn’t want it to be like most business books out there. While they are informative and helpful to some, it’s not exactly fun reading them. So they are committed to not writing one of those books. They want something that is not repetitive and redundant to the point of making you exhausted by the end. Their aim was to write a book that was full of surprises and fun to read from cover to cover, while sharing their thoughts and insights at the same time. “As we were talking about beginning, the first chapter is about listening. It’s about opening yourself up to the things or the unexpected around you, not prejudging them. So we thought what a better way to start the book than to start the book with 12 blank pages. That before you read anything, they force you to confront this idea. And then if you confronted it, and you’ve been confused by it, you’ll get into the book and you’ll sort it out. We wanted that to be the first thing you experience.” – Michael Hendrix   To hear more from Panos Panay & Michael Hendrix and their legendary insights, download and listen to this episode. Bio Panos Panay Panos A. Panay is the founder and current managing director of the Berklee Institute for Creative Entrepreneurship (BerkleeICE) as well as a passionate entrepreneur, educator, and startup mentor. As the founder of Sonicbids, he created the leading platform for bands to book gigs and market themselves online, building a subscriber network of 550,000 bands and 35,000 promoters from more than 100 countries. He led the company as CEO for 13 years, from its inception until after its successful acquisition in a deal backed by Guggenheim Partners.  Panay is also the c

There’s scams, crimes, and frauds. Then there’s what Bernie Madoff did. CNBC says that he committed the nation’s biggest investment fraud. The Wall Street Journal called it “the biggest ponzi scheme in history.” At sentencing, Judge Denny Chin called Madoff’s crimes “extraordinarily evil”. In the end, many people lost everything they had. For those who are unaware, Madoff stole $19.5 billion, which he said had grown to $64.8 billion. Though not a single dollar or penny was ever invested in anything. He stole it, plain and simple. Jim Campbell joins us in this episode of Follow Your Different, as we cover his book about the topic. His book, Madoff Talks, is already being considered as an authoritative source on this massive crime committed by Bernie Madoff that impoverished thousands of investors around the world. What you are about to hear is a deep, shocking, and riveting dialogue that takes you through it all. From how Madoff did it, to the systemic problems with US regulators and the ongoing failure of the SEC. The Hows and Whys of the Book When asked how the book came to be, Jim talks about how he had built a connection with Bernie Madoff. What started as a simple correspondence culminated in over 400 pages of communication over several years. Jim figured that with all the information he has, it would be a shame to not do anything with it. So began his mission to investigate and sort out the truths and lies about Madoff’s claims. As to why he wrote the book, he had 3 major motives for it: He wanted to know how Bernie’s mind operated The architecture of the whole failure: It was not just Madoff acting alone, but the system enabling him to do so Whether or not Madoff’s family knew about it  “The mission to expose the failure of the system is the real takeaway of the book. People were interested in the sexy part: Bernie talking, what did Ruth know, and how the heck did he get away with it. Which is all fascinating and riveting stuff, but the takeaway is this is what had happened and how it happened.” – Jim Campbell How Madoff Exploited the System Jim shares how Madoff worked his way around the system, subverting 5 SEC investigations before someone finally figured it out. Madoff did so by exploiting the system itself, in small ways to keep it unnoticeable. What surprised Jim is how Madoff ran a legitimate, squeaky-clean company to hide his other dealings. So while the company took the brunt of investigations, they couldn’t catch him on anything. Simply because there was nothing to catch on that front. He further explains that the SEC did not have the right examiners on the case. They kept exonerating him on the wrong crime, which was Frontrunning. The final piece of it was the examiners were never allowed to talk to anyone else in the firm except for Bernie or his right-hand man. “So he blocked them, he took advantage of the silos, and they kept investigating the wrong (thing). They chased the wrong rabbit.” – Jim Campbell Penalties, or Lack Thereof Jim goes on to iterate how Bernie Madoff gamed the system and played to its weaknesses. By studying how individual silos operate and the lack of communication thereof, he got away with a lot of things. What’s fascinating and horrendous at the same time is that he could’ve easily been called out on his subterfuges had people been more thorough in their line of work. Yet Bernie had a trick for this as well, by usually calling in right before the weekend or after trade hours and seemingly burying details in “paperwork”, or having to check in a foreign office that doesn’t really exist. When asked if heads rolled after the whole ordeal was made public, here’s what Jim Campbell had to say: “The SEC reports were excellent reports. None of them were censored, so you got to give them credit. Except they issued it on a Labor Day weekend, with hardly any coverage. Eight people were demoted at the SEC, none at the management level. So yeah, nobody was penalized.” – Jim Campbell   To hear more from Jim Campbell about Bernie Madoff and the damage his actions has wrought, download and listen to this episode. Bio Jim Campbell is the host of the nationally syndicated radio show Business Talk with Jim Campbell. He is known for his hard-hitting interviews of leading figures from the worlds of business, politics, and sports. Known for “firsts,” Campbell snagged the first extensive interview with former New York Governor Eliot Spitzer after his resignation, the first interview with former Tyco CEO Denis Kozlowski after his release from prison, and the first broadcast interview with former stock analyst Roomy Kahn, a government informant in one of the biggest insider trading busts in American history. Campbell’s extensive corporate, consulting, and entrepreneurial business background includes roles at KPMG Consulting, Dean Witter Financial Services (now Morgan Stanley), and IBM. He is founder and president of JC Ventures, Inc., a management consulting business. Links

It’s easy to make the case that we are currently living at the most comfortable time in history. A lot of things are accessible to us with a push of a button. From getting information, entertainment, and even communicating over long distances, there’s an app to solve our problems. Though according to our guest, Michael Easter, we are having a “Comfort Crisis”. According to the US CDC, 73.6% of Americans are either overweight or obese. That said, Obesity is a global problem, with at least 2.8 million people dying from it each year. Our mental health is not exactly doing great either. Nearly 8 in 10 adults say the coronavirus pandemic is a significant source of stress in their lives, as reported by the American Psychological Association. In this episode of Follow Your Different, Michael Easter discusses how we need to be active and outside to have a legendary life. We also talk about how to “embrace discomfort to reclaim ourselves”, and why being hungry is legendary. The Comfort Crisis Michael Easter shares how much more comfortable we are living right now compared to before. You don’t even have to go too far to compare; most of our modern-day comforts didn’t even exist a couple of decades ago. According to Michael, the main issue with all this comfort is that nowadays, getting something you need takes little to no effort. This means have to move around less and being less active. This can lead not only to physical degradation, but mental health problems over time. “We are moving about 14 times less than our ancestors. We spend 95 percent of our time indoors, and spend 11 hours and 6 minutes a day engaging with digital media. So we went from never having these digital media in our lives to now it’s essentially become our lives. And that’s had consequences for our attention, or awareness, how we spend our time and also our interactions with others. Things have really changed, and we’re too comfortable now.” – Michael Easter Changing The Perspective One of the things Michael wants to point out is that we tend to take for granted how good we have it nowadays because we are constantly surrounded by convenience and comfort. We can’t really appreciate them unless there were periods of struggle or challenges to acquire them. It’s like going to your favorite restaurant almost every day compared to only going after a long and tiring business trip. You tend to appreciate it more compared to when you are having the same thing almost every day. “We don’t have these moments that push back and are essential. Essentially, what are First World Problems anymore? So I think getting yourself out of your comfort zone in a variety of ways can do that, and give you a little more perspective on your life.” – Michael Easter   Challenge Yourself Michael talks about how children are raised differently nowadays. Some parents only let their children do what they think is best, rather than letting the children experience it themselves. This often leads to mental health issues when they go out into the world. They can’t cope with the daily struggles and challenges because they weren’t allowed to experience them beforehand. Michael explains this concept as toughening. He adds that it is important that we insert real challenges in our lives from time to time. Not only as we are growing up, but even as adults. “In the book I talked about, there’s a guy whose name is Marcus Eliot, and he’s sort of the foremost sports scientist in the world. He does this concept that he calls Misogi, where once a year, they choose one challenging, truly epic task. The only rules are that it has to be really hard, meaning that you have a 50% chance of finishing it, and number two, you can’t die. These are things that are truly out of their comfort zones and so challenging for them. But they learn something about themselves by getting put into position where “Damn, I really want to quit”, and “this is awful”. When he does this with athletes, those athletes can carry that mindset into the games they play.” – Michael Easter To learn more about Michael Easter and how stepping out of your comfort zone can be legendary, download and listen to this episode. Bio Michael Easter is a leading voice on how humans can integrate modern science and evolutionary wisdom for improved health, meaning, and performance in life and at work. He travels the globe to embed himself with brilliant but often overlooked scientists, thinkers, and people living at the extremes and shares the best of his findings and experiences in books, articles, and other media. Michael’s investigations have taken him into ancient monasteries in Bhutan, US Special Forces training grounds, high-tech genetic labs in Iceland, Fortune-500 boardrooms, the world’s most remote wilderness areas, and more. His work shows science has many answers. But it also shows that many aspects of the human experience and living well cannot be measured. To that end his work often c

As children, most of us had a wide range of interests, ideas, and dreams. We all wanted to do and be a lot of things. Though somehow, Life can beat us up. Sylvie Leotin grew up pursuing those interests and dreams. She did ballet, became a visiting scholar at Stanford’s Artificial Intelligence Laboratory, and now a Healthcare Entrepreneur. Sylvie also has a deep background in engineering, robotics, artificial intelligence, as well as product marketing and management. She is also a cancer survivor.   As a woman of color who have dealt with cancer, Sylvie has had a front row seat to the racial injustice faced by minorities in the American Healthcare System. So like other legendary missionary entrepreneurs, Sylvie decided to do something about it. She founded a company called Equify Health, and is on a mission to “elevate the experience and outcomes of patients of color in healthcare and medical research”. In this episode of Follow Your Different, we have a very real, very deep, and personal conversation with Sylvie Leotin about empathy, survival, entrepreneurship, and many more. Sylvie’s Mission As someone who has navigated through the American Healthcare System, Sylvie Leotin knew the hardships that a person of color goes through to get proper healthcare. So when the COVID pandemic started, she started looking into reports on mortality rates and such. What she found was heart-breaking. She learned that people of color were dying at higher rates. Upon digging further, she observed that it was not just for COVID or cancer-related ones, but every serious chronic illness. “As a cancer survivor and someone that got a second chance to live, I felt really deeply distraught. I really felt that this is unfair. It really shouldn’t be your race, your ethnicity, that is dictating that you have a right to health. So I started to do some research to look into this more deeply.” – Sylvie Leotin  Using Her Setbacks as Motivation When asked why she felt deeply connected to this cause, Sylvie shares that it was probably because she battled cancer and experienced these healthcare issues herself. While she would still be distraught and concerned about these issues regardless, she feels that she wouldn’t be doing all she is doing right now had she not had cancer. “I think cancer took me close to mortality, close to being hopeless, close to feeling the biggest pain that I have ever felt in my life. And I really understood what it’s like to be so sick, that you can die of the sickness. I don’t think I would’ve understood if I just knew people, or even my family who died of cancer. I think cancer really opened up this huge well of compassion inside me, for the suffering of people in the world, but even more specially for the suffering of people that are affected by life threatening illnesses. And if there is anything I can do to help change that and make some people less hopeless, it will be a life worth living.” – Sylvie Leotin Mission-Driven Entrepreneurship Sylvie talks about how she had the insight on her current mission. As a designer, she can see the things that were poorly designed in the system as she experienced things firsthand. If she can relate it to healthcare providers, it can make a difference for future patients. The opportunity to turn her pain and experience into easing the experience for other people felt transformative for her. While it started as something to improve other cancer patient’s experience, it soon expanded to other serious illnesses as Sylvie saw more of the disparity and how Equify Health can help those in need. “I have witnessed so my first experience was more altruistic. But it was very visceral to go to treatment every day. While I was in the waiting room for a long time, and I was very distraught by the fact that I went to one of the top five cancer centers in the country. I didn’t see a single Black patient during my entire treatment, and I knew that this hospital is located less than three miles away from a very large black community.” – Sylvie Leotin Sylvie knew that she not only has to point out these disparities to healthcare providers, but also offer ideas and solutions to help POC and minorities who are often overlooked. To hear more from Sylvie Leotin, Equify Health and her mission-driven style of entrepreneurship, download and listen to this episode. Bio Sylvie Leotin is an entrepreneur, writer, speaker, consultant, and polymath. She’s the founder/CEO of Equify Health. Equify Health is on a mission to elevate the experience and outcomes of patients of color in healthcare and medical research. A gold-medal ballerina and computer scientist, she combines a unique breadth and depth of expertise, with a keen eye for connecting the dots between disciplines, thoughts, people and ideas. Sylvie’s multifaceted career path crosses industries, continents, and boundaries. Transitioning from ballet to robotics, she made her way from France to Silicon Valley. Sh

In this episode of Follow Your Different, let’s have a very different dialogue about Sex. It seems like we might be living at a time where the very category of sex is changing, and there are a few megatrends going on. First, we seem to be in what The Atlantic calls a “sexual recession”. The Atlantic reports: “In the space of a generation, sex has gone from something most high school students have experienced to something most haven’t.” It turns out that people in their early 20s are two and a half times as likely to be abstinent. Though it’s not only limited to the younger generation. Even Gen Xers and Baby Boomers are having less traditional sex over the years. The second one is about increased loneliness. According to the HBR, rates of loneliness in the US have doubled over the past 50 years. Nowadays, around 40% of Americans say that they are lonely. The third is about Digital Sex. It has been reported that the porn industry is now worth nearly $100 billion, and uses more bandwidth than Facebook, Amazon, or Netflix. It seems that porn continues to reach new heights with the advent of new technologies and categories: In 2018, a Japanese man spent 2 million Yen on his wedding to an AI hologram. Toronto has opened a new category in the form of Sex Doll Brothels. OnlyFans has seen a spike of creators and registered users since Covid, who are mostly there for adult content. AR and VR sex is on the rise We talk about all this and more with our guests, Amy Baldwin and April Lampert of the Shameless Sex Podcast. They are here for a fascinating, no-holds-barred dialogue about Sex. This is a very frank, descriptive, and dare I say deep conversation. Sex Education Amy and April talk about the current state of sex education in the US. To most families, sex is not a topic that they are comfortable talking with their children. Though there are schools that have sex education classes, it mostly consists of anatomy and topics about abstinence. Most young adults tend to learn on their own, either through their friends, from experience, or from porn. While they do not shun consumption of porn, both think that porn should not be used as an educational tool.    “I think it really depends on where you’re growing up. Luckily, we have the internet now. But like April said, there’s porn, and we are not anti porn. We are anti porn as a sex educator, unless it’s educational pornography.” – Amy Baldwin They believe this is where they come in, to correct misconceptions brought about by bad information or unrealistic expectations people get from hearing stories or watching porn. Shameless Sex Podcast When asked about how open they were when talking on their podcast, Amy shares that they didn’t begin like that. While they do talk boldly and bravely about sexuality in their podcast, it wasn’t the case when they were younger. They also believe that we can all talk boldly about sex if we want to. “I believe we all can speak really openly and boldly about sexuality. Just like with anything, if we practice enough and we want to, (but) not everyone needs to speak the way we do.” – Amy Baldwin “It’s normalizing the conversation around sex. I think someone Emily Morris was specifically saying this treating another podcaster in sexuality, she was saying she wants to normalize sex so we can talk about it like it’s the weather and I think we do the same thing.” – April Lampert Designing Relationships In the topic of relationships, it is weird how rather than sitting down and talking about it, we just end up having to guess each other’s desires and objectives as we go along. April thinks that it’s because we find it easier to point out what we don’t like rather than honing in on the things we do. “In my opinion, and I know from my experience throughout the course of my life, I was always talking about what I didn’t want. I noticed that when I when I speak to folks, they are really great about ‘I don’t want this’ or ‘I don’t want to fight.’ ‘I don’t want to feel isolated in my relationship.’ I’m like, so what do you what do you want, then?” – April Lampert Amy shares that we have been taught and conditioned to believe that sex should be spontaneous. That couples shouldn’t talk about it; we should just let it happen. While spontaneous sex is great, Amy believes that you should have a plan for intimacy. “So I think that people are taught and this is conditioning. It’s what’s hot is spontaneity. It’s just supposed to magically happen. We’re supposed to know everything. We shouldn’t have to have these conversations, when in fact, that’s bullshit. That’s really, really the magic and these conversations can feel really good.” – Amy Baldwin To hear more from Amy Baldwin and April Lampert, the Shameless Sex podcast, and more of their insights regarding relationships and intimacy during this time of isolation, download and listen to this episode

As you know, the United States of America is in a deep, much-needed conversation about race, equality, justice and policing. This was sparked in large part by the killing of George Floyd and now his murder trial. In this very special episode of Follow Your Different, we are honored to bring you this legendary dialogue with one of the most qualified, experienced, and highest-profile law enforcement leaders in America, Dr. Cedric Alexander. You’ve probably seen Dr. Alexander on stage giving a speech or on television. Yet unlike TV, where you only get a few minutes with him today, we go deep, like you can only go on a real dialogue podcast. This is a very special conversation that you’ll surely enjoy. Reimagining Policing According to Dr. Cedric, rethinking policing is not a new thing. They have been thinking of new ways for policing to serve the community and get them involved. He said that they have made significant progress with it under the former President Obama’s directive, as part of the Task Force on 21st Century Policing. Unfortunately, it got shelved as a new administration was ushered in. Though regardless of which administration is in play, police departments and officers have to understand that the times are changing. They might get tired of the community asking for transparency from them, but this is not a bad thing. It only means that the community wants to be involved in ensuring public safety, and they should embrace that.  “Because public safety is only as strong as the public in the police department joined together, police cannot do it by themselves. And the community cannot do it by themselves.” – Dr. Cedric Alexander On Defunding the Police Dr. Cedric Alexander then talks about the calls to defund the police, and how he thinks it is the wrong approach to reimagining Policing as a whole. Police departments need that budget to do the things that solve their cases and carry out their mission to the community. What Dr. Cedric suggests is that the police should be specific on what they have to do for the community, and focus on that alone. Set standards on those specific tasks and duties, and hold them to those standards. As of right now, he believes that people are asking police to do things that they’re not trained to do. “We have to really define and be very clear about what we want police to do in our communities, and not take monies away from them. Though they need to find other monies to fund some of these other social service organizations that can get the people who are struggling with homelessness, mental health issues, and domestic issues. You don’t take that out of police budgets. You let them have what they need in order to provide good public safety. Hold them accountable to that, with some ways to measure that success.” – Dr. Cedric Alexander The Importance of Community Policing Dr. Cedric goes back to his point on Community Policing, and how important it is to build a great relationship with the community you protect. Since no matter how technologically advanced or highly-skilled your police department is, getting information to solve crimes will be harder when no one in the community is cooperating with you. That’s exactly what Community Policing means in its most basic fundamental term. It means that the police and the community have a relationship. It means that both are supportive of public safety in the community. Since at the end of the day, all that authority that comes with the police officers’ job is only as valuable as the community giving them the legitimacy to do it. “I tell police officers this all the time, you’ve been given the authority by the state. But it is the communities that give you alone your legitimacy, in order to carry out your function. When we have a trusting relationship, and we’re constantly working on that relationship, when something happens, we don’t separate from each other, we join together to try to find resolve to it.” – Dr. Cedric Alexander To hear more from Dr. Cedric Alexander and his thoughts on George Floyd, the Capitol Attacks, and more of his insights regarding the current and future state of Policing in America, download and listen to this episode. BIO: Dr. Cedric L. Alexander A visionary leader who has served over four decades in law enforcement and public service, there’s few more qualified to speak on the growing strife between race, communities, and the police. In his frequent, high profile commentary on CNN’s Amanpour, NBC News, and MSNBC, he poses the hard questions about systemic racism in our country and the need for police reform. Cedric remains front and center on these issues that have inflamed our nation. He speaks out on the violence while providing concrete solutions about how to navigate these troubled waters to address the problems plaguing law enforcement and the communities of color they serve. Dr. Alexander brings to the conversation lengthy experienc

Have you ever wondered what it takes to upend one of the oldest categories ever? To create real, radical innovation and do something that almost everyone in the industry said was impossible? If so, you’re going to love this dialogue with our guest, John Spagnola. In this episode of Follow Your Different, John Spagnola talks about how he redesigned an old category and broke through expectations and preexisting ideas in the Spirits category. He is the epitome of a pirate , dreamer, and innovator. John Spagnola is the founder of Ublendit, THE pioneer in custom Spirits category. They create custom blended spirits for hotels, bars, nightclubs, and restaurants so they can have their own unique, custom-branded and blended spirits. Ublendit: Breaking the Fixed Mindset John talks about Ublendit and how he didn’t want it to be just another spirits company. At the time, the formula for making a spirits company was as follows: You build a brand, market it to distributors, and hopefully get your brand into different establishments through said distributors. There were those who commented that while John might start out with this completely new idea he had, he’ll eventually move into the same model eventually. John was having none of it. “The more I go into it, the more I thought: no, you’re totally wrong. The way you’re thinking about is totally wrong. There are so many angles that we can manipulate here, that you’re not even thinking about.” – John Spagnola John has always been into trying new things. Creating something that was game-changing and can disrupt the status quo was the dream. He feels fortunate that his investors shared the same views as he did and were willing to take risks.  Going Against the Grain John further elaborates as to why most spirits companies follow the traditional category model. Eventually, it all boiled down to how big of an investment it can be, that they think it won’t be worth their time. Most of the people who tried having multiple blends end up discarding underperforming ones and just focusing their effort to their best-selling ones. “I kind of understand where people come from for there, but there’s all these new, different elements that have opened up to allow us to, to be so versatile.” – John Spagnola John went against the grain and pushed forward with his custom-blended and branded spirits, and have not look back since. Nowadays, there are technologies that allow businesses to blend spirits in smaller scales, much like what Ublendit is doing. Yet John and Ublendit has the distinction of being the trailblazers for the category. Knowing Your Market As a Category Designer, one has to do their due diligence and know what you are working with. Otherwise, how can you change a category to something your target audience cares about? This is exactly what John did by going around and doing research on the target market. He identified what the pain points of various businesses are, and create something new that solves those issues. After doing his market research, he found two major factors that interest people. The first one was price, because they need to make money. The other one was having custom labels to promote their own brand. So John got to work in combining these two factors, and a new category was born. As for his clients, they wished Ublendit was created sooner. “The thing that stuck with me is (he said,) you’re giving me goose for $5. He literally said, I wish that I had found you 10 years ago when I started this company. I was like, well, we weren’t there yet. We didn’t exist yet. He’s like, well, now you have us forever.” – John Spagnola To hear more from John Spagnola and how to be a legendary category designer, download and listen to this episode. BIO: John Spagnola is the CEO of Ublendit, LLC. Ublendit is a pioneer in the custom spirts category. They are the first to create custom spirits for hotels, bars, nightclubs, restaurants and special events. John is also Managing Partner at Venture Santa Cruz, where they identify new markets to make a difference in and disrupt them. He’s based in Santa Cruz, CA. Links: Website: Ublendit.com LinkedIn: in/JohnSpagnola More about John Spagnola and Ublendit Off The Lip Radio podcast A new blended whiskey draws attention to local bartenders’ secret We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

In Hebrew, the name “Mosha” means “Salvation”. That was the name of a 13-year-old boy who was forced into a Nazi concentration camp, and spent the next five years in 18 more. Yet somehow, he lived. In this episode of Follow Your Different, Daniel Gefen shares a real, raw dialogue about his grandfather Mosha, and how he has influenced Daniel’s life and his drive to become a podcasting entrepreneur. You’ll also hear about how Daniel embraces faith, family, and philosophy to guide his life, and how he turns frustration into fascination. Mosha, the Survivor Daniel shares the story of his grandfather, Mosha. Mosha was a survivor of the Nazi concentration camps. He was shot, buried alive, and hanged twice, yet he somehow managed to live on. After the war, Mosha fled to Switzerland. He had no money, no connections, and couldn’t even speak the language. While all he had was himself, he made full use of his talents. He built a farm by himself, and continued to build himself up until he had his own hotel business. Yet even as a multimillionaire hotel owner, Mosha had always strived to live a simpler life. All his focus was on how he could help others be happy. “The reason he opened the hotel wasn’t to make money. The reason he opened the hotel was because he wanted to serve people. That’s how he lived his life. He lived in a very small little apartment above the hotel his whole life, didn’t drive a car, and gave away pretty much almost all of his money to charities.” – Daniel Gefen Giving Voice to Others through Podcasting Daniel talks about how the more recent generations have become too focused on themselves.  While it’s not a bad thing to have some self-love, being too wrapped up with oneself can narrow one’s view. Sometimes, focusing outwardly and living for something or someone else can give you a higher purpose. For Daniel, it was giving voice to those who have long yearned to share their stories through his podcasts. “I kind of feel like my career is all about giving people exposure right through podcasting. My whole career is all about giving people the opportunity to promote and share their stories and get themselves out there on the biggest podcast. Ironically, I feel like I’m doing something that my grandfather couldn’t do.” – Daniel Gefen Don’t Lock Yourself in a Should Prison Daniel describes how his grandfather’s past trauma has also affected future generations of the family. One of the affected parties is his father and Daniel’s relationship with him growing up. Yet he doesn’t blame his grandfather nor his father for it. Instead of letting things stay as it is, Daniel strived to reach out and build a strong connection with his father. Rather than focusing on what other people should do, Daniel decided to focus on what he could do for them. He also learned to choose what’s best given the situation, rather than hoping for that perfect ending. “I have a mentor, a rabbi, who many times has said to me, “You know, do you want to be right? Or do you want to be happy? You can’t always have both. Sometimes you can. But a lot of times, you cannot have both. So what do you want? You get to choose.” ” – Daniel Gefen To hear more from Daniel Gefen and on how his grandfather inspired him to be an entrepreneur, download and listen to this episode. Bio: Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group – a podcast production and booking agency helping clients build a loyal following through the power of podcasting. He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, Billionaires and celebrities. In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes Inc, CIO, Influencive, Success Radio and over 70 leading podcasts. Daniel lives with his wife Lorren and 4 children in the hills of Bet Shemesh, Israel. You can listen to his show by searching for ‘Can I Pick Your Brain?’ on iTunes or other podcast platforms. Links: Website: Gefen Media Group Get Booked: Podbooker.com LinkedIn: in/GefenMedia Amazon Books: The Self Help Addict We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Most leaders want to build a legendary business and be socially and environmentally responsible at the same time. Sadly, many get caught in a false dilemma between doing good in business and doing good in the world. In spite of that, there are companies that strive to do both and continue to prosper to this day. In this episode of Follow Your Different, Dr. Gero Leson shares how Dr. Bronner’s has become the pioneer in the global movement to establish socially just and environmentally responsible supply chains. So if you care about building a long term, successful business that dominates its niche and makes a giant difference in the world, you’re going to love everything about this conversation. Having an Impact on the World If you’re looking for a company that has an impact on the world, look no further than Dr. Bronner’s. They have spent 70 years showing everyone that you don’t have to choose just one to maintain good growth. They back up this claim by ranking as the second highest scoring B Corp in the world. Dr. Gero Leson attributes this success to having an authentic brand and being consistent about it all these years. He believes that the causes they address speak to the general public, particularly to people who advocate saving the planet. “There are many other things. Of course, it’s the quality of our product, no doubt. But I think it’s also the messaging and then the action (we take). It’s what we do to have an impact beyond just making soap. I think that package speaks to people, and we have a fantastic team that’s all driven by the same vision.” – Dr. Gero Leson Standing the Test of Time Dr. Gero shares his thoughts on how Dr. Bronner’s is still relevant after all these years. Despite having new ideas and products launched, they have stayed true to their desire to have more natural and sustainable products and ingredients in the market. As for their sustained growth, Dr. Gero explains that they don’t focus on it. He knows it sounds like a cliché, but that mindset helped them explore new ideas that others would find risky. “This is not about cashing out, getting a few millions in the bank and then retire and just sit on the board of philanthropic organizations. The Bronners’ and most of our executive team just love being able to make decisions and bring about change, and that drives me alive. This is the biggest fun ever. I could retire, but that would be so boring. It’s just so much fun to use your business to bring about change, honestly.” – Dr. Gero Leson Precision and Creativity Nowadays, it is normal to have your Executive offices and your production line separate.  Yet for the longest time, Dr. Bronner’s has kept it all in one place. This leads to a unique contrast of seeing everything work with exact precision, but in an environment driven by everyone’s creativity and individuality.  “It is really fun to watch normal people respond to this. I sometimes bring in the chiefs of our projects and they’re very normal people. They come there and they say, “Huh, there’s a very interesting, great atmosphere here”. Its a very unique contrast of normality, efficiency, planning and at the same time, you have wildness and independence driving.” – Dr. Gero Leson To hear more from Dr. Gero Leson and his thoughts on building a business that thrives while making a difference, download and listen to this episode. Bio: DR. GERO LESON is Vice President of Special Operations at Dr. Bronner’s, the top-selling brand of natural soaps in North America. After joining the company in 2005, he helped it transition to sourcing all its major ingredients directly from certified fair trade and organic projects. Under his leadership, Dr. Bronner’s has become a pioneer in the global movement to establish socially just and environmentally responsible supply chains. Leson speaks regularly on business, sustainability, fair trade, and regenerative agriculture. He lives in Berkeley, California. Links Website: DrBronner.com Facebook: fb/DrBronner Instagram: @DrBronner Twitter: @DrBronner Get the Book: Honor Thy Label More about Dr. Gero Leson We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Most people would like to be more creative, and some would like to make a living with their creativity. Though without legendary role models, particularly those who are willing to get real and go deep about their experience, it’s hard to learn what it really takes. In today’s dialogue with Nasri, you’re going to learn about it and a lot more. In this episode of Follow Your Different, it is all about Nasri. His music has been streamed over 4 billion times to date. He’s a Grammy Award winning songwriter, producer, and singer who’s worked with literally the biggest names in music today. Nasri has won a Grammy Award for his works, including Best Latin Pop Album for his work with Shakira on her record Eldorado in 2017, and Best R&B album for his work on Chris Brown’s F.A.M.E. record. His band Magic! released three successful chart-topping albums with RCA Records, and he’s probably best known for their international smash hit “Rude”. He also just released a brand-new EP, a solo EP called “Here for You” to much critical acclaim. This is also Nasri’s first podcast experience, so join him and Christopher as they discuss Grammys, working with great musicians, and how to live a creative life. On Nasri Winning the Grammys Christopher starts off with the big one, and asks what it was like winning the Grammys. Nasri shares his thoughts on collaborating with a lot of talented artists and producers in the industry, and the experience of creating Grammy Award-winning songs. He also adds that nowadays, producing music is different than before. It’s normal to see five or more people being credited in one song, and that’s okay. All of it is necessary to create great music. Though it is understandable why some might be confused when they see multiple names in the credits. “Now when you make music, everybody has a little piece of everything. It’s kind of confusing when you see four or five names on a credit, or even seven or eight, nine names on a credit of a song. It’s confusing to the audience to like “Seven people wrote this song?” No, seven people didn’t write the song. Two or three people wrote the song, and then it goes through a process of like, “hey, let’s team up with this sound designer”, and they also want a piece of the publishing.” – Nasri   On Creatives Self-Producing Christopher brings up his experience on publications, and on why he chose to self-publish later on. Nasri agrees with the sentiment, and points out that it’s not a bad idea to work with a company first before trying to publish or produce on your own. At the very least, you’ll get some much-needed experience from them first and commit less mistakes when you are on our own afterwards. “I think the beginning stages, if you look at why you may need a publisher, it has made me learn a couple things, you know. To see kind of what the scope of marketing for this medium is, and that’s what I went through. In the band Magic!, we were signed to RCA Records, and I was like, “Okay, cool.” When I went now to make my solo project, I felt like I had a pretty good grip of how to market something.” – Nasri He’s also glad that he got into self-production. He talks about how he’s not on other people’s clock but his own, and he take his time and perfect his craft. “I’m in no rush. I own the master. I have nobody telling me in some sort of meeting that is not moving fast enough. That’s (part of) what I didn’t like.” – Nasri Nasri’s New EP Speaking of producing something, Nasri recently released his new EP, “Here For You”. Nasri talks about how it came to be, and how much fun it was to create. He also got into the finer details and how happy he is with its reception. “So all of a sudden, this whole thing just came together through us just being passionate about it. And some of the stories that in all the years of him making music, this is one of the first times that his wife has actually listened to the music on repeat, you know? Because generally, a lot of the stuff we make our wives are like, yeah, another pop song. They’ll listen to it once or twice and be like, “okay, cool”. But now, we went in and made some real music.” – Nasri To hear more about Nasri and his thoughts on creating great music on his first-ever podcast, download and listen to this episode. Bio Nasri With over 4 billion streams to his name, Grammy-winning artist/producer Nasri Atweh has solidified himself as a certified hitmaker. Lending his songwriting talents for artists including Justin Bieber, Halsey, Robin Thicke, Usher, John Legend, Skip Marley, H.E.R., Chloe x Halle and many more, Nasri has proven his ability to bring the best out of the artists with whom he works and elevate their art to a whole new level. Nasri was born and raised in Toronto, Canada, and began singing at age 6. In 2002, Nasri won the John Lennon songwriting contest with a song he wrote with one o

Nowadays, people live at a time when discerning what’s right and wrong is getting more complex. As your choices can have profound, long term implications, it’s best to know where your moral compass lies. In this episode of Follow Your Different, Dr. Susan Liautaud talks about Ethics and why it is more than just common sense. She explains why it matters more today, and how to apply an Ethics lens to critical areas of society. This is a fascinating conversation that will matter to anyone who cares about making the world a different place. Dr. Susan Liautaud is the author of the new bestseller, The Power of Ethics: How to Make Good Choices in a Complicated World. She is an Ethics Advisor to major corporations and institutions, and also teaches Ethics at Stanford. She serves as Chair of the London School of Economics and Political Science Council. Why Ethics is Not Common Sense It used to be that people grew up on stories that gave examples of what’s right and wrong. Everything seemed black and white, and the lines in the sand were clear. In today’s world, where information is but a touch of a screen away, these lines have seemingly been blurred. Dr. Susan Liautaud uses media platforms like Facebook or Twitter as examples for this. On one hand, it serves as a tool to connect people together and have lively conversations. On the other hand, there are some that use it to bully people and spread misinformation. “In today’s world, you know, good and bad are all mixed. We are in this gray zone and things that can be used for the good like social media. Yet they can also be used for harm, like bullying on social media or spread of disinformation. So I think largely because the world has just gotten so complicated and technology and all the forces driving it aren’t really common sense for a lot of people.” – Dr. Susan Liautaud The World is Changing so Fast Christopher shares that for him, changing your opinion on something is not a bad thing. It means that you are open to new ideas and correcting your own. “If you haven’t changed your mind lately, how do you know you have one?” – Christopher Lochhead Dr. Susan agrees with this sentiment, and describes that Ethics can be the same way. The things we find ethical or otherwise can be flipped due to recent events or newly-available information. For her, it’s better to be in-the-know rather than to always stick with the old ways. “I think one of the things about ethics that’s different today is that the world is changing so fast. The complexity I referred to earlier is evolving so quickly that we need to be monitoring, instead of holding our nose and leaping into a decision and being sure that we’re absolutely right. So I don’t call it flip flopping. I call it staying grounded in reality.” – Dr. Susan Liautaud Finding Non-Binary Solutions As more people get access to information and the lines between black and white get even more blurred, people’s definition of Ethics changes even further. For Dr. Susan, this is not a bad thing. Her main concern lies with people still looking for binary solutions to solve ethical problems. Dr. Susan explains how people can get stuck behind a yes or no mindset for different situations, which limits their thinking to binary solutions. She elaborates further by using Christopher’s foil board example: “What I would say is, can’t we find a solution that is non-binary, other than you can’t foil board on a public beach. Maybe you can foil board at certain times of day, in a place where there are only foil boarders who are willing to put themselves at that risk. We get ourselves into this Yes, No, black, white, one side of the wall or the other binary thinking, and we never get to seizing opportunity and mitigating risk.”   – Dr. Susan Liautaud To know more about Dr. Susan Liautaud and how Ethics is not common sense in some companies, download and listen to this episode. Bio Dr. Susan Liautaud teaches cutting-edge ethics at Stanford University and serves as Chair of the Council (trustees) at the London School of Economics and Political Science. She advises corporations, NGOs, and governmental bodies and their leaders on internationally complex ethics matters and is the Founder of the Ethics Incubator. Links Follow Dr. Susan Liautaud here! Susan Liautaud’s website Linkedin: in/SusanLiautaudJDPHD Twitter: @SusanLiautaud Stanford profile: Dr. Susan Liautaud Find out more about Dr. Susan Liautaud in these articles: Washington Post Simon and Schuster Huffington Post We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

In today’s episode of Follow Your Different, we are joined by Behavioral Ecologist and world-renowned Elephant Scientist, Dr. Caitlin O’Connell. She spent more than 30 years studying animals in their natural habitats. Dr. Caitlin has also taught at places like Stanford and Harvard. She’s got a brand-new book out called Wild Rituals, where she explores 10 lessons animals can teach us about connection, community, and our own humanity. Her book comes out at a time in history when the human race is dealing with some pretty deep existential questions. Dr. O’Connell is here to help us deepen our understanding of ourselves by teaching us all about these legendary animals. Taking Social Rituals for Granted As the pandemic continues to keep everyone socially distant, people have started noticing social rituals and activities that we used to take for granted. Dr. Caitlin talks about the rituals in wild animal societies and how intense each social interaction was, even for something as simple as a greeting.  She further explains that in our current isolation, people have realized the importance of these rituals in our lives, no matter how basic it may have seemed.  “The reason I was inspired to write about rituals in wild animal societies was really just to remind us of how important ritual is in our own lives, and how similar our rituals are to other animals.” – Dr. Caitlin O’Connell Different, But the Same Dr. Caitlin discusses how we as a species have evolved, and how tools like language have accelerated our growth. Yet it is important to remember that everyone came from the same humble beginnings, but took different paths.  She reminds everyone we all evolved this need for ritual for the same purpose, despite the differences we display them.  “It’s easy for people to do that because we are the only species that evolved language. Then by that language, suddenly we just accelerated away from the branch on our evolutionary tree. But the thing to remember is that we all came from the same humble beginnings, whether or not we moved in another direction.” – Dr. Caitlin O’Connell The Importance of Rituals Dr. Caitlin and Christopher dive into the importance of social rituals, and why we cling to them almost instinctively. Dr. Caitlin shares that inclusion in such rituals makes us feel comfortable and connected.  “Well, rituals are very calming, they’re very soothing, they comfort us and, and make us feel connected. They, especially group rituals, when you’re doing something as a group, let’s say in a marching band or synchronized swimming, or singing with your friends to cheer your team on. They make you feel included and more bonded to the people that you’re with.” – Dr. Caitlin O’Connell She also explains that as the population grew and society became more diverse, some social rituals have evolved to help identify each other from different groups. Yet as all of these group rituals help people feel bonded to the group, rituals can also lead down a dark path. To know more about Dr. Caitlin O’Connell, as well as the dark path and how we can avoid it as social animals, download and listen to this episode. Bio: Dr. Caitlin O’Connell has been called a modern renaissance creative. She is currently on the faculty at the Eaton Peabody Lab at Harvard Medical School studying elephant low-frequency hearing while also overseeing a non-profit foundation, (Utopia Scientific) promoting the importance of science and conservation. Dr. Caitlin is an award-winning author and photographer and has been studying elephants in the wild for the last thirty years, having written dozens of scientific papers and numerous feature magazine articles and two memoirs about her experiences. She taught creative science writing for Stanford and The New York Times and co-developed the award-winning Smithsonian documentary, Elephant King. Dr. Caitlin is currently developing a new elephant docu-drama, Elephant Crown, and working on several feature movie and television scripts aimed at getting real science into popular media.  She has authored eight popular books about elephants, including an award-nominated thriller series about the ivory trade that is also being released as a graphic novel. Links: Website: Dr. Caitlin O’Connell’s Official Website Amazon Books: Wild Rituals: 10 Lessons Animals Can Teach Us About Connection, Community, and Ourselves Twitter: @Dr. Caitlin O’Connell Instagram: @Dr. Caitlin O’Connell Harvard links: @Dr. Caitlin O’Connell We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

In today’s episode of Follow Your Different, we are joined yet again by the breathtaking Dushka Zapata. Dushka is one of our regular guests in the podcast and one of the most important and prolific writers this world has to offer. The world truly needs more of Dushka. Additionally, in an act of radical generosity, Dushka has decided to make all e-versions of her published books available on Amazon, for free, starting March 17, 2021. Everything she has published will be available in ebook form for free within a 24-hour period. We highly recommend going and check out the link and read her astounding books. The Prioritization of Well-Being The pandemic has changed everyone’s relationship landscape, and the glue that has held those relationships has modified its fundamental composition. Dushka discusses that the difficulty in prioritizing one’s well-being is due to the fact that oftentimes it is impossible to tell what exactly is the best for one’s well-being. She shares that the only way to find the answer is to spend time alone, compassionately and gently, giving thought to what is genuinely best for oneself. “We are all like boats and we all carry other people who take care of the maintenance of the boat. If the boat sinks, you are useless to others. So what is it that you need to do for the boat, which is you? You need to be functional for others. The most responsible thing that we can do is to think about the best ways we can take care of ourselves.” – Dushka Zapata The Pursuit of Happiness Dushka discusses that her definition for the pursuit of happiness is less about being happy and more about the feeling of whether her actions have a sense of purpose. Most people are trapped in a constant state of sabotaging their own happiness because they feel like it’s too much. When in reality, there is no logical limit to how happy one can become.  She encourages people to never believe in mediocrity, low-grade despair, and to devise small steps to interests that bring one closer to happiness. “There isn’t a higher being monitoring your amount of happiness. I think that if there were a first step, it would be to remove your own tendency to sabotage your own happiness. If there were a second step, it would be about identifying the wants that are real. And, if there were a third step, it would be about truly understanding what the difference is between the superficial want and the deeper wants.” – Dushka Zapata The Architecture of One’s Fabrication Dushka and Christopher discuss how life is just the story that people tell themselves about the facts, people live in the architecture of their own fabrication. Dushka shares how it is worthwhile to perceive oneself as the person who thinks their thoughts rather than being one’s thoughts. This guarantees a life not filled with suffering over things that are uncontrollable and non-existent.  “To me, a really central part about learning how to love myself has to do with making a distinction between the things I believe that are not true.” – Dushka Zapata To know more about the legendary Dushka Zapata and how to prioritize your well-being, download and listen to this episode.  Bio: After working for more than 20 years in the communications industry, Dushka noticed a theme. People find it very difficult to articulate who they are and what they do. This holds true for both companies and for individuals. For companies, this is an impediment to the development of an identity, a reputation, a brand. It makes it hard for customers to see how companies are different from their competitors. For individuals, in a new world order of personal brands, it makes it hard to develop one that feels real. This is the focus of Dushka’s work: she helps companies and people put into simple terms who they are, what they do, and where to go next. Her work comes to life through message development, presentation training, media training and personal brand development. It comes to life through executive coaching, workshops and public speaking. It comes to life through what she writes. Dushka has written ten bestseller. Her work has been consumed on Q&A site Qoura 180M times. Links: Amazon Authors: Dushka Zapata Quora: Dushka Zapata Linkedin: Dushka Zapata Instagram: @dushkaamateur Twitter: @dushkamateur We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Teri Williams is the legendary President and Chief Operating Officer of OneUnited Bank. She is helping transform the country with the empire she is currently building. From purchasing a small struggling community bank in Boston to creating OneUnited Bank, the largest black-owned bank in the United States of America. Since they have started, Teri and her husband, Kevin, with their team have made over $1 billion in loans together. Along with being an entrepreneur, she is also an author with her book, I Got Bank!: What My Granddad Taught Me About Money. Today, we have a powerful conversation about OneUnited Bank’s mission and how the couple runs a successful powerful business while raising two wonderful children. Teri has some fascinating insights on what it really means to make money and the statistics of the black community in the financial system. We also talk about how Teri and Kevin are showing how banking and entrepreneurship can change lives, communities, and even a country. The OneUnitedBank OneUnited Bank is the largest black-owned bank in the country. It has not only started as a community but is also transforming to becoming a digital bank. The goal they have is to make financial literacy a core value in the black community. Teri gives a bit of her personal background and story, and how she learned business from her grandmother. She shares how one of the important things for the black community is to recognize those individuals who have been there, eliminate the carried shame, and value one’s experiences. “We’re finding ourselves not being able to speak in our authentic voice. We’re finding that our community is not listening to us because we’re not speaking in our authentic voice. So we have changed our communication. It was important for us, as a bank, to speak to the challenges that our community faces, not to run away from them. From that came this bank black movement. It is a bank black movement where black people can speak how they are going to move their money to black owned banks and are going to support black businesses.” – Teri Williams Black Communities in the Financial System Teri discusses the statistics and the poor treatment of the black community in the financial system. She shares how the homeownership rate in the black community is 30 percent lower compared to the white community. The number of loans and mortgages from national banks is 1 to 2 percent of all mortgages that are given to black families. Though, there is hope. OneUnited Banks is creating partnerships and transacting with big corporations that are currently making big differences to the community. “Netflix was the first to come out with this. Because of corporations like them, a lot of corporations have followed. I think the corporations realize that this is a way to contribute to what these banks are trying to do. It’s also important for people to know what we do. Over 70% of our lending actually goes into the community and our credit losses are almost zero. It’s not like we’re doing lending that is risky. We are just doing lending that isn’t being done by other institutions. That lending is giving our community an opportunity to build well.” – Teri Williams OneTransaction Campaign and Conference For Black History Month, Teri shares the OneTransaction Campaign and Conference that will be held on Juneteenth (June 19, 2021) from 1:00 – 6:00 PM ET (Eastern Time). The campaign will be a free virtual conference encouraging the black community to focus on one transaction in 2021. It will be filled with amazing speakers who are passionate to educate the community on how they can create generational wealth and close the racial wealth gap. We hope you can virtually join and register for the OneTransaction Campaign and Conference and be part of the conversation. “We give them a choice of six transactions. It could be a will, life insurance, home ownership, having a profitable business, improving their credit score or savings, and investments. We ask them to select one of those six transactions and then we provide them with action steps to accomplish that in 2021. We’re having this conference on Juneteenth which is an African-American holiday. We want to really educate the community on how they can build wealth.” – Teri Williams To know more about Teri Williams and the amazing work her and husband are doing at OneUnited Bank, download and listen to this episode. Bio: Teri Williams is President and Chief Operating Officer of OneUnited Bank. She is responsible for the implementation of the Bank’s strategic initiatives, as well as the day-to-day operations of the bank. These operational areas include all retail branches, marketing, compliance, lending, information technology, customer support, legal, and human resources. Under her leadership, OneUnited Bank has consolidated the local names and product offerings of four (4) banks to create a powerful national br

Gloria Hwang was a long-time cyclist who never wore a helmet. She thought they were too bulky, inconvenient, and space-agey looking. Then, a friend of hers died in a bike accident. She decided something had to be done about helmets. Gloria, a savvy professional who’s been working for five years inside the legendary Tom’s shoes, saw the new mobility category designed right in front of her eyes. With a very small amount of money and a Kickstarter campaign, she started Thousand Helmets. In this episode, we talk about Gloria’s story, as an entrepreneur and category designer and her mission of saving lives. The Mission of Thousand Helmets When Gloria decided to buy a helmet for herself, she saw a bunch of passable-looking helmets, but there’s nothing she wanted to wear. The number one reason people don’t ride a bike, skateboard, or scooter is they just don’t feel safe. So, she believed that making a helmet that people would want to wear could help save a lot of lives: “I really believe that I can create a product that people want to wear and I could solve a lot of problems. They could help save lives, and I could get people moving around cities in a different way.” – Gloria Hwang Prioritizing the Customer’s Perspective As helmets have been around since forever, Christopher asks Gloria how she saw an opportunity to create a different category of helmets. She says that it was all about customer insight as she was once a customer. Their first products were based on a human-centered design perspective and not on a market perspective. “As a consumer, you have a whole different set of customer needs and problems than what’s on the shelves. Then you kind of know that there is something out there for you that needs to be created.” – Gloria Hwang Design Philosophy Gloria shares the fundamental concepts in their product development process. The first one is style, and the second one is safety so that people can be safe and look stylish at the same time. The last one is convenience, which created the idea of their secret PopLock function to avoid theft when people leave their helmets behind. “There’s the execution where things need to be beautiful and high quality, but it always goes back down to what the customer would be thinking right now and what problem they encounter when they’re deciding to pick up a helmet. So, at the end of the day, it’s kind of trying to get a good understanding of what that customer wants.” – Gloria Hwang To know more about Gloria Hwang and how to be a bootstrap entrepreneur, download and listen to this episode.  Links: Thousand Helmets – Our Story Instagram: @explorethousand Twitter: @explorethousand Linkedin: Gloria Hwang Designer Spotlight: Thousand Bike Helmets Become A Stylish Safety Accessory Pinterest We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes

Harvard’s top astronomer professor Avi Loeb, just published a book called Extra-Terrestrial, The First Sign Of Intelligent Life Beyond Earth. He believes that in 2017, the highly unusual object that passed by earth called Oumuamua, was likely alien. So in this episode, we go deep into obvious hypotheses, the attributes and characteristics that prove that Oumuamua was not a comet or an asteroid or anything else we’ve seen before. We also dig into why the good professor thinks it was likely alien. We discuss why he thinks science is a “dialogue with nature” and why at massive personal risk, he decided to come forward with his theory. Science as a Dialogue with Nature Avi says that science is a way of appreciating and understanding the world. It is not in conflict with religion either. Science explains how things work and it increases your own understanding of nature. Additionally, he says that he’s frustrated because many scientists focus on concepts without evidence and have no connection to experiments: “There is no evidence that these ideas are valued and that they actually describe nature. To me, that’s a betrayal of traditional physics, where we were supposed to have a dialogue with nature, not a monologue. We’re not supposed to tell nature what it is but listen for experiments to what nature is.” – Avi Loeb The Discovery of Oumuamua Christopher and Avi talk all about the likely alien, Oumuamua. Avi says that before discovering Oumuamua, they haven’t seen an object in outer space that moves too fast and more powerful from the gravitational pull. This ability to escape the gravitational pull of the sun was a huge discovery and led to the idea that an alien passed by the Earth for a visit. “It’s just that it’s relative speed. If a bullet moves too fast relative to the earth or, if a spacecraft moves too fast, it will never fall. It would just escape. So the issue is how fast does an object move relative to the source of gravity? All the objects we have seen before were bound to the sun that was relics from the formation process of the solar system.” – Avi Loeb Claims About Oumuamua After discovering Oumuamua, astronomers claimed that it was just a comet or an asteroid that came near the Earth. Another object with an extra push similar to Oumuamua’s was also discovered. However, it turns out it was a rocket booster that left the Arabs in 1966. This event somehow proved that Oumuamua is indeed peculiar. “The actual discovery of Oumuamua is by itself a puzzle. It means that the abundance of such objects is much greater than would be expected from the rocks that occupied the solar system at any event. Putting that aside, this object was peculiar. It exhibited an extra push of the type that you expect from a comet.” – Avi Loeb To know more about  Harvard’s Top Astronomer and the Aliens Who Tried to Contact Us, download and listen to this episode. Bio: Abraham (Avi) Loeb is the Frank B. Baird, Jr., Professor of Science at Harvard University.  He received a Ph.D. in Physics from the Hebrew University of Jerusalem in Israel at age 24 (1980-1986), led the first international project supported by the Strategic Defense Initiative (1983-1988), and was subsequently a long-term member of the Institute for Advanced Study at Princeton (1988-1993). Loeb has written 8 books. These includes most recently, Extraterrestrial (Houghton Mifflin Harcourt, 2021), and about 800 papers (with an h-index of 113) on a wide range of topics. Topics include black holes, the first stars, the search for extraterrestrial life and the future of the Universe. He had been the longest-serving Chair of Harvard’s Department of Astronomy (2011-2020), Founding Director of Harvard’s Black Hole Initiative (2016-present), and Director of the Institute for Theory and Computation (2007-present) within the Harvard-Smithsonian Center for Astrophysics. He is the Chair of the Board on Physics and Astronomy of the National Academies (2018-present). Additionally, he is also an elected fellow of the American Academy of Arts & Sciences, the American Physical Society, and the International Academy of Astronautics. Loeb is a member of the President’s Council of Advisors on Science and Technology (PCAST) at the White House and a member of the Advisory Board for “Einstein: Visualize the Impossible” of the Hebrew University. He also chairs the Advisory Committee for the Breakthrough Starshot Initiative (2016-present). Further, he serves as the Science Theory Director for all Initiatives of the Breakthrough Prize Foundation. In 2012, TIME magazine selected Loeb as one of the 25 most influential people in space. In 2020 Loeb was selected among the 14 most inspiring Israelis of the last decade. Click here for Loeb’s commentaries on innovation and diversity. Links: Harvard – Loeb Harvard.edu – Avi Loeb Wi

Today, we have the legendary Steven Kotler to talk about how we can turn the impossible into possible, using insights from his book, The Art of Impossible. The book is about peak performance and it aims to teach us how to stretch far beyond our capabilities to attain our dreams and anything we want. Personality vs. Biology Steven states that in the field of peak performance, personality doesn’t scale because biology does. Personality is composed of traits that are immutable and locked in. He also describes neurobiology as a mechanism of brain work. “If you try to figure out what works for me and use it to train you and if you’re not exactly the same kind of person I am with the same personality traits, this is not going to work. But underneath that one level down, there is a level of biology. A way the system has been designed to work, and that is the part that we all share. The stuff that evolution designed for all of us to share.” – Steven Kotler Focus Comes with Motivation Steven says that you always have to focus on what you pay attention to, or what you ignore. Curiosity, passion, purpose, and autonomy are designed to work in a specific sequence, but all of them give us focus for free. He also says that the whole point about biology and the human system is you get farther and faster with less work. “We are hardwired for the extraordinary. It is one of the surprising things about being human that most people don’t realize. To take it a step farther, not going big, is actually bad for us. That’s an equally important point here.” – Steven Kotler Turning Anxiety into Excitement Today, we live in a world filled with probabilistic threats, which is the reason why most people have anxiety. Steven concludes that the brain doesn’t turn off until the danger is gone completely. So, you have to take steps to calm nervous system down because it won’t shut down on its own: “Most humans can feel curiosity and anxiety at the same time. Talk about reframe and cognitive reframing, a technique for turning anxiety into excitement. Because it’s the same chemical and it’s very easy to do. An example of giving biology to work for you rather than against you. We’re plagued by anxiety, and yet we’re hardwired to turn anxiety into excitement very easily just with the right tools.” – Steven Kotler To know more about the art of the impossible with Steven Kotler, download and listen to this episode. Bio: Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. He is the author of nine bestsellers (out of thirteen books), including The Art of Impossible, The Future is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold, and Abundance. His work has been nominated for two Pulitzer Prizes, translated into over 40 languages, and has appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review. Links: Website: Steven Kotler Twitter: @steven_kotler Linkedin: Steven Kotler We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes

Our guest today is Martin Lindstrom, best-selling author and branding and culture guru. Time Magazine calls him one of the 100 World’s Most Influential People. He’s got an important and timely, brand new book out called The Ministry of Common Sense: How To Eliminate Bureaucratic Red Tape, Bad Excuses And Corporate Bullshit. We have a captivating conversation and Martin sheds light on some very eye opening ideas, like why empathy is dying and what we can do about it, why common sense has eroded and what we can do about that too. There’s going to be fascinating things like how Botox is hurting the relationships between mothers and babies, why Netflix has a bizarre hugging policy, the impact of women driving in Saudi Arabia and a lot more. Listen closely for Martin’s theory on why some people get a lot more opportunities in life than others. It’s quite fascinating. The Impact of Women Driving In Saudi Arabia Martin shares his travels in Saudi Arabia and how the country is transforming in a historic moment. He discusses how he helped bring driving schools to Saudi Arabia.  This elevation of women’s freedom brought him a different kind of purpose.  “For you and I, it sounds like an ordinary thing, but in Saudi Arabia it has never existed before. My driver was a woman. It was the second time she’s been out driving. She was almost shaking because she was so excited about being liberated. So it’s just amazing and such a warm hearted experience to see how these suppressed women are suddenly getting freedom.” – Martin Lindstrom Empathy is Dying The thing that everyone is missing in the world is empathy. Martin discusses factors such as the use of phones, the absence of observation, and the “easiness” of social apps has contributed to the lack of empathy.  “There was a study done recently showing that the degree of empathy among more than 10,000 students in the US have dropped around 50% over the last decade. The reason why it’s disappearing is not just because of the smart phones, where we don’t look at each other during meals, but also because we no longer observe.”  – Martin Lindstrom Common Sense Has Eroded Martin points out that along with empathy, the world seems to have lost its common sense. He explains that when he refers to common sense eroding, he meant that no one questions things at all. This is because people have become so attached to becoming politically correct in every aspect that they no longer dare see things anymore as they are.  “One of the things that are disappearing out of our society, along with empathy, is the lack of common sense. There is no common sense in our society at all. Common sense is first of all, like muscle memory. You have to train it and in turn it becomes stronger. If you don’t use it, it becomes weaker and guess what? It’s incredibly weak at the moment because remember by empathy, I say you put yourself in the shoes of another person. That’s really common sense because sometimes you actually have to look at things from a different point of view, exactly as if you’ve experienced it with your own eyes.   – Martin Lindstrom To know more about Martin Lindstrom and hear more about his fantastic book and theories on life, download and listen to this episode. Bio: Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”. And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”. Links: Website: Martin Linkdstrom Book: The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

At the moment, there is a big rise in “diseases of despair.” These are things like substance abuse, alcohol dependency, suicidal thoughts and behaviors. As a matter of fact, according to the medical journal BMJ, diseases of despair have soared in the United States over the past decade, rising 68% between 2009 and 2018. The study also shows suicidal thoughts and behaviors were up 70%. And all of that was of course before COVID. However, despair doesn’t have to mean defeat. Our guest today, Eric Jorgensen is an extraordinary man. His son, William was born with significant disabilities. What you’re about to hear is the extraordinary tale of how Eric’s life turned to tragedy, the horrible suffering that he endured and the painful events of Eric and William’s life. You’ll also hear how this real American hero transformed, unbearable despair into triumph. Road to Healing Life often throws us whirlwinds of challenges, tragedy, and sometimes even despair. Eric shares his tale of how he has withstood the hardships of having cancer and taking care of his son with significant disabilities. He shares his extraordinary story of recovery, all the while dealing with the global pandemic, Covid-19.   “When I found out it was grade IIA cancer. I guess in the scheme of things, I was somewhere in the middle. I didn’t need chemo. I didn’t need radiation. In terms of recovery, I got really lucky. It was just a matter of taking care of my wound and letting it heal…In regard to COVID, alI I could think about is holy crap. It was scary. If I get sick, on top of cancer, and I can’t help my son out on his day to day stuff, what’s going to happen. Who’s going to do that for me?” – Eric Jorgensen Channel Your Anger The ability to appropriately express and channel one’s anger is one of the most important things about being human. Eric discusses how his anger, while not always constructive, was the driving force for him to start his own company. Rising through all this frustration and anger, it was able to lead him into where he is now. “I was getting frustrated because what I was being asked to do, wasn’t what I wanted to do. It wasn’t helping the people I wanted to help. It wasn’t addressing the need I thought it needed to be filled… Now that I started my company ,I get to help families who are where I was eight years ago. Not knowing what to do and I’m catching them before they get there.” – Eric Jorgensen Know You’re Not Alone Eric shares his big learnings as he looks back over the last eight years of his life and how he has navigated through his challenges. One of the things he wants people to remember is that don’t try and do everything alone. Everyone is strong but oftentimes, one needs someone they can lean on and trust.  “I kept it balled in and then it would shockingly blow up at the worst possible time. I would take it out on people that I had absolutely no reason for me to take it out on. So try to build a team or a tribe or whatever you call it. Try to build a group of people. I keep my circle pretty small. Get a couple of really tight people that you can really really trust.” – Eric Jorgensen To know more how to redesign your life with Eric Jorgensen, download and listen to this episode. Bio: Eric has been helping families with intellectual and developmental disabilities since his retirement from the Navy in 2012. He was widowed the same year he retired. At the time his 12 y/o autistic son, William, was completely dependent on his wife for everything. It was his frustration with the difficulty of figuring out what to do and navigating services for his son which led him to found Special Needs Navigator. Eric created the category of Special Needs Planning to help families, individuals and caregivers connect the dots when working with attorneys, financial advisors, and other professionals. His specialty is helping them identify what they don’t know and provide clarity. He works with his clients around the country to develop individualized solutions best suited to their circumstances. In addition to working with clients one on one; Special Needs Navigator has a blog, YouTube channel and podcast. Eric uses the blog to do a deep dive every week into subjects like ABLE accounts, Special Needs Trusts and other topics families frequently have questions about. The podcast and YouTube channel focus on benefits, resources and services families may not know, or want to learn more, about. Links: Website: Special Needs Navigator Podcast: ABC’s of Disability Planning Facebook: @SpecNeedsNav Twitter: @NeedsNavigator Trends in the diagnosis of diseases of despair in the United States, 2009–2018: a retrospective cohort study A New Study Found ‘Deaths Of Despair’ Soared Over The Past Decade We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listen

This is Christopher and I just wanted to take a little moment to share a couple quick things with you. First, just big thank you. Thank you for making me and our entire team part of your 2020. The second thing, I know it’s been a horrible year for many of us, for me and my family, it’s been the most horrible year of all. I also want you to know that I thought about quitting a lot this year, both podcasting and writing. Knowing that you were there, if you sent email or tweets or LinkedIn messages or just knowing you were there, has made a big difference. I didn’t know (when I started writing and podcasting) how much the friendships that I would develop with our listeners and readers would mean to me. Even if we’ve never met or exchanged a message, I just want you to know how much I appreciate you. Thank you because for the last 15 months, it’s really been the worst time of my life. Having you with me has made a giant difference. I know you being there has made a giant difference to our entire team. So thank you so much. I also wanted to share a little piece that I put on social media, for those of you who might have lost someone. So I’ll just read that to you quickly. If you have an empty chair, this holiday, I’m truly sorry. If you have an empty chair, this holiday, please know that your family does not cry alone. And if you do not have an empty chair this holiday, please remember to tell your friends and family how much you love them. In times like these, it really calls for inspiration and who better to turn to than Winston Churchill. So I thought I’d share this quote with you. If you will, as a toast to 2021, without courage, all other virtues lose their meaning. So I’m going to grab hold of this Macallan 12. I have a little squirt and say, thank you. Bless you. Here’s to 2021.

What really happened in 2020? Where’s the world of technology heading? What does the future of software look like and what do we all have to be prepared for? We discuss all these and a whole lot more with Ray Wang. He’s the number one tech analyst in the world and the founder of Constellation Research. Today, give us some powerful insights as we go forward into 2021. Salesforce Slack Christopher and Ray dive into the discussion with COVID hypocrisy and Ray’s thoughts on the Salesforce Slack $27 billion deal, and where he sees the future of technology headed. He emphasizes the idea of business graphs and how this can potentially tap tribal knowledge for business  and become a great acquisition. It is the kind of category acceleration deal that is fit for category designers, visionary entrepreneurs and CEOs who are trying to shape the future as opposed to monetizing the present or past. “Why would we want a business graph in our business? The goal of the business graph is so that we can start making better decisions. We call them precision decisions and the goal is to improve this concept called decision velocity. Which, I talk a lot about in my book, are basically machines making decisions a hundred times per second.” – Ray Wang Ad Revenue Ray discusses how top companies like Google, Facebook, and Microsoft are competing head-on for digital advertising revenue. A massive winner takes all market and digital ads of category kings who are running some of the largest market shares in each of their categories. These category kings are battling for six areas of monetization: ad revenues, search revenues, goods, services, and membership subscriptions.  “There’s all your digital monetization models. Now I won’t say too much before my book comes out. That’s what we spent a lot of time talking about. These different monetization plays that are happening. We talk about how value chains are collapsing, but in Salesforce and in Microsoft’s case, they’re building this business operating system or this business nervous system. That’s actually coming in the transactions between  sales orders.” – Ray Wang Zoom in Light of Slack Salesforce Deal Through every single video revolution the problem with video was there was never enough bandwidth. Ray shares how Zoom needs to go beyond meetings and discover the ability to integrate with everyone else. Whether this means selling at their peak and letting other people build or integrate into a future broadcast platform.  “You have your own personal ad network with the zoom. You’re basically internal only. I mean, they have the ability to do all those kinds of things. You can actually do broadcasts. You are a video property. You are basically a media property. They haven’t taken it from tool to where now the broadcast property kind of like YouTube is the broadcast pot property. So someone who’s creative enough thinking about this market that wants to go after it pretty hard could attempt to kind of work with them in that regard. Though the valuation is so high, right? That’s the challenge.”  – Ray Wang Bio: R “Ray” Wang (pronounced WAHNG) is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc. He’s also the author of the popular business strategy and technology  blog “A Software Insider’s Point of View”. With viewership in the 10’s of millions of page views a year, his blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital. His new best selling book Disrupting Digital Business, published by Harvard Business Review Press and now globally available provides insights on why 52% of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000. In fact, this impact of digital disruption is real.  However, it’s not the technologies that drive this change. It’s a shift in how new business models are created. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, Personify, and Johns Hopkins Hospital.  He is a prominent and dynamic keynote speaker and research analyst working with clients on digital, innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data. His Silicon Valley research firm, Constellation Research, Inc., advises Global 2000 companies on the future, business strategy, and disruptive technology adoption. Ray is a regular contributor to Harvard Business Review and well quot

In today’s episode, we have legendary combat veteran Navy seal Brent Gleason. He’s got a red, hot, rocking, new book out called Embrace The Suck. Brent is a successful entrepreneur, author and speaker and his new book is catching everybody’s attention. Today, we get into why Brent thinks we need to lean into pain, how to deal with failure and rise up to any challenge, no matter what. Leading Through Change Brent gives us an inside look on what it was like as a legendary combat veteran Navy seal. Moreover, he shares his perspective on the pandemic and what he thinks leaders should be doing. He thinks organizations should reevaluate the needs of its people based on a lot of factors. “The global pandemic has caused an even heightened level of leadership, complexity, and challenge. As leaders, we’re supposed to show empathy and be innately in tune with what motivates each individual on our team, within our direct reports and our peers. Now with everybody working predominantly in a remote setting, everybody has a different environment that they’re now in. In addition, some people thrive in remote settings and others feel isolation and uncertainty. Greater levels of digital silos are now creating communication challenges. Obviously your organization is going to go through a lot of change.” – Brent Gleeson Leaning Into The Pain In his book, he shares psychological, emotional, and physical pain and suffering and how various people deal with pain. There is a purposeful suffering that everyone must engage in to achieve loftier goals and causes greater than ourselves. These will serve to develop individuals in expanding the boundaries of one’s comfort zone. In turn, lead to a more fulfilling, happier, and purpose-driven life.   “When have you ever achieved anything meaningful in your life that did not have something attached to it? Like some level of pain, suffering, or adversity. The answer is nothing. When have you ever done something that gave you true fulfillment that was trapped within the confines of your comfort zone? Nothing. It’s only when we peak beyond the boundaries of the comfort zone and see what’s out there. That is what expands your comfort zone and moves the goalposts. You make it a ritual part of your existence and part of your mindset.” – Brent Gleeson Taming The Tiger Brent discusses how in life there are choices down the road that lead you to temptation. He shares how one can tame the tiger and resist temptation. In life, humans are inevitably tempted and human centered, the goal is to mend the relationships or goals one is focusing on. He shares how it ultimately comes down to the philosophy of simply limiting choices and creating an environment that supports your objective. He discusses how one should set themselves up for success by being purposeful in the environment and what one creates. Lessening the opportunity to be distracted or tempted by things that do not align with the actions necessary to achieve the desired outcome.  “In order to tame my tiger, I had to transform my entire lifestyle and mindsets to limit the choices. I removed every possible element of temptation from my life that would stand in the way of the goals I had made. So my social life, my dietary habits, workout regimen, even going as far as removing people from my life that I knew would stand in the way of achieving that goal. If I wanted to achieve my goal, all that stuff had to go.” – Brent Gleeson To know more about the legendary Brent Gleeson, his new book and his incredible life journey. Download and listen to this episode.  Bio: Brent Gleeson was a member of SEAL Team 5, some of the first SEALs deployed to Iraq in early 2003. He completed combat deployments in Iraq, Africa, and other theaters of war. After returning to civilian life, Brent earned an MBA and has built award-winning, multi-million dollar organizations that have repeatedly landed on the Inc. 500 list of fastest growing private companies. He is the author of TakingPoint and has starred in several reality shows including Mark Burnett’s ‘Stars Earn Stripes.’ Links: Taking Point Leadership Taking Point Leadership – Books Twitter: @brentgleeson Linkedin: Brent Gleeson We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Our guest today Michael Juergens, is a senior partner at Deloitte. He’s also a super wine geek of the highest order and on a trip to the Bhutan in 2016 , he discovered there was no vineyards there at all. What you’re about to listen to is the real story of how Michael, by accident, connected with government leaders in this magic little country to become the founder of a new industry and is pioneering the last great wine frontier. Bio: Michael Juergens doesn’t fit into a simple box.   As a senior partner in a large global consulting firm, he’s a seasoned business executive who spends his time advising Fortune 500 organizations.   His passion for wine has led him to be a candidate to become the 45th American to qualify as a Master of Wine and he started the wine industry in the Kingdom of Bhutan in the Himalayas.   He also owns the award winning SoCal Rum company. He’s an internationally known speaker and author, and also is a professor at the University of CA, Irvine.    He plays the drums in a punk rock band, and spends his free time diving with great whites, building motorcycles and hot rods, and running adventure races in remote locations around the world. Links: Linkedin: Michael Juergens The World’s Newest Wine Frontier Is the Himalayan Kingdom of Bhutan The wine industry said I’m crazy: US pioneer to create ‘next Napa Valley’ in Himalayan hills of Bhutan First Vineyard Planted In Bhutan Bhutan, Land of the Thunder Dragon Gross National Happiness The 4 Pillars of GNH Bhutan: Committed to Conservation We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Imagine sitting on a wonderful backdoor deck, overlooking the vast beautiful bluey green Pacific ocean as sets of waves. Roll in on a perfect warm sunny fall day in beautiful Santa Cruz, California. Then imagine a funny, ADHD infused conversation between two buddies with the beers and tequila flowing. Well, that’s what we have today, with none other than Santa Cruz, icon, surf/skate legend, host of the mega popular podcast Off The Lip, Neil Pearlberg. In this episode, we get silly. We swear a lot and have tons of fun. I invite you to crack open a cold one and join Chris and Neil for a lot of fun. Bio: Since September 2009, Neil Pearlberg has written over 200 articles covering the sport of surfing, as well as skateboarding, and soccer, for the Bay Area News Group, & Santa Cruz Waves.  He is also the host of the “Off the Lip Radio Show”, & Hour Local Radio Show aired on Santa Cruz Radio Show KSCO AM 1080, FM 104.1, ksco.com and streamed on Santa Cruz Waves Facebook Page. Neil has also published articles in Adventure Sports Journal, National Geographic, Stand Up Paddle Board Magazine. Links: Off the Lip Radio Instagram: @offthelipradioshow  Twitter: @offthelipradio Linkedin: Neil Pearlberg We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Today, we go deep into the life, lessons and learnings of a legendary musician, singer, producer, and songwriter Sharon Vaughn. Sharon has written hits for legends like Willie Nelson, Waylon Jennings, Reba McEntire, The Oak Ridge Boys, George Jones, Kenny Rogers, Randy Travis, Patty Loveless, Agnes, and Kate Ryan. In 2019 Sharon was inducted into the Nashville Songwriter’s Hall of Fame. If you’re a creative person, if you love music and if you find inspiration in stories of amazing triumph, you’ll love this episode. Pay special attention to Sharon’s thoughts on the grand dame of country music, Dolly Parton. A Creative Writing Instrument Sharon discusses her professional and personal background and how she developed an interest in singing and songwriting. She goes into detail about how her writing process has been a schizophrenia lifestyle. “It’s a very difficult line to walk because if you’re writing for strictly commercial, it gets vapid. If you’re writing strictly for an emotional purging, then it gets selfish and self centered. But if you walk that straight and narrow line between commercial and genuine emotion. That’s where the tension lies.” – Sharon Vaughn Admiration of Musical Genius Sharon continues to discuss her professional journey. She lets us in on her joys and difficulties of what it was like to work as a harmony singer. Further, she shares what it was like working with Jimmy Buffet, Porter Wagoner, Bill Anderson, and Dolly Parton. Nashville Songwriters Hall of Fame Sharon describes her excitement and her thankfulness for being inducted to Nashville Songwriters Hall of Fame. Further, she expresses her gratefulness to the people along the way who have been instrumental to her life. This all had contributed to her becoming a great listener and a legendary storyteller.  “Everybody on this planet has a story. Most of them are very eager for you to hear it, to tell it. All you have to do is have enough curiosity to listen and respect what they’re saying. You have to realize that everybody in this world is worthy of listening to. I, for one, have been the recipient of listening to people and that’s the main thing I’m most grateful for. ” – Sharon Vaughn To know more about the legendary Sharon Vaugh and her incredible life journey, download and listen to this episode.  Bio: Vaughn moved to Nashville in her early 20s. In 1974, she charted two singles as a performer for Cinnamon Records: a duet with Narvel Felts titled “Until the End of Time”, and “Never a Night Goes By”. A year later, she signed with Dot Records and released a third single, “You and Me, Me and You”. She was also the lead singer in the Lea Jane Singers, and worked with the Jordanaires, the Nashville Edition and The Holladay Sisters. Vaughn’s first big songwriting success was Waylon Jennings (1976) “My Heroes Have Always Been Cowboys.” Willie Nelson later popularized the song in 1980 for the soundtrack of the movie The Electric Horseman. Her next songwriting hit was The Oak Ridge Boys (1977)’s “Y’all Come Back Saloon.” Since then she has worked with country artists such as Dolly Parton, Waylon Jennings, George Jones, Tammy Wynette, Tanya Tucker and Kenny Rogers. Vaughn was a nominee for the Nashville Songwriters Hall of Fame three times, and was inducted in 2019. Vaughn has during the last couple of years had over 100 cuts with European artists and four number ones in Japan. She has worked with several Swedish Idol artists including the winner Jay Smith (2010) and a number one hit for Ola. She has also worked with many Scandinavian songwriters and artists including Agnes, Mutt Lange, Tony Nilsson, Vendela, Anders Hanson and Emilia. In 2009, her co-written song Release Me by Swedish pop artist Agnes reached #1 on the U.S Billboard Dance Club Songs Chart.[8] In 2013, Vaughn received a JASRAC Award as #1 of the Top 10 Foreign Works for her 2011 co-written song “Rising Sun” by the Japanese pop band EXILE. During 2014, Vaughn competed as the songwriter of three songs in Melodifestivalen. Vaughn has also co-written songs with Ian Dench[11] and Carl Falk. Links: Nashville Songwriters Foundation Hall of Fame Waylon Jennings My Heroes Have Always Been Cowboys – Waylon Jennings My Heroes Have Always Been Cowboys – Willie Nelson Wikipedia – My Heroes Have Always Been Cowboys  We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!  

We continue our run on legendary authors today with none other than NY #1 Best Selling Author, Ryan Holiday. You see, the only authors we ever have are the ones that we think have ideas, teachings, and stories that are worth digging into.  Today, we go deep into the teachings of some of the greatest thinkers in history. Ryan helps us see the events of today through the lens of powerful philosophers and history, providing today, in an incredible context. We deal with big topics like truth, character, pain, and suffering humor, and a lot more. Invest Time in Reading Chris lauded Ryan for writing a historical book in the age where almost everyone is addicted to selfies. Ryan was actually amazed himself how in this age and time, people still invest in time and money reading books. He shares what he thinks about good books and why people still opt for a book, instead of getting validation in social media.  “I opened the book, there’s a story about Xenos, the founder of Stoicism. You get this prophecy as a young man that the Oracle tells him ‘you will become wise when you begin to have conversations with the dead.’ Years later at a chance encounter in a bookstore, do you come to realize that this prophecy was about reading, that books are a way to speak to the dead.” – Ryan Holiday Condensed Life Experiences Ryan and Chris discuss life-changing books. Ryan shares an anecdote from Socrates saying: “the reason you read is that you gain quite easily what others learned quite painfully.” He further describes his new book Lives Of The Stoics, as something less about him and more about the wisdom of the past. “Reading is condensed information. It’s distilled down information. In reading one book, you could jump forward a year of your life, or 10 years of your life. It can save you painful trial and error.” – Ryan Holiday An Escape and Reassurance Ryan further shares what he thinks about good books being an escape and reassurance. Reading books, especially historical ones, will make you realize that you are not alone dealing with your feelings or that there are universal truths that span from generations. One of which is human struggling and the fight between good and evil. “I find whenever I’m stressed about what’s happening, I try to study the past. This gives me a clear view of what’s happening right now.” – Ryan Holiday  To know more about Ryan Holiday and his new NY best-selling book, Lives of the Stoics, download and listen to this episode. Bio: Ryan Holiday is one of the world’s foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way; Ego Is the Enemy; and The Daily Stoic. He’s newest book Lives Of The Stoics is an instant New York Times Advice & Business Bestseller, USA Today Bestseller, and Wall Street Journal #1 Bestseller. His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family. Links: Website: Ryan Holiday  Twitter: @ryanholiday Instagram: @ryanholiday Amazon – Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius Lives of the Stoics by Ryan Holiday and Stephen Hanselman: Book Review, Key Lessons, Best Quotes, and More We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

In this episode, a truly legendary conversation with two extraordinary men, men who are on a mission to stop deadly wildfires. First, we have Charlie Croker, the founder and CEO of Zone Haven. Zone Haven is using data to everything technologies, to help government agencies and citizens both plan for and respond to serious disasters.  Our second guest is Chief Jonathan Cox, CalFire Executive who is responsible for fire operations in this region.  Together, Charlie and Jonathan share how firefighting heroes stop these fires and save countless lives and billions in property. A Night Californians Will Never Forget  The night of Saturday, August 15 2020, a massive lightning storm hit the region. Approximately 12,000 strikes of lightning hit Northern California which caused massive fires. The wildfire lasted for weeks and it destroyed almost 10,000 buildings along with the big basin redwoods State Park, and took the life of one person. “It was a horrifying fire and it started eating the mountainous area that has a lot of underbrush, some of the most beautiful ancient redwoods, and a lot of wonderful homes, towns and businesses.” – Christopher Lochhead The Worst Fire Season In History Chief Jonathan Cox recounted to Chris how they had expected the worst for the wildfire season. However, they did not expect this horrible incident to have grown into that magnitude. He further explained their process and prioritization and how technology from Zone Haven has contributed a lot to their firefighting efforts. “We’re very good when there’s one or two large fires burning, getting an incident management team assembled and getting resources drawn throughout the system. But this really was one of those moments where you had concurrent major emergencies happening in a small geographical area, really in the Bay Area, and a little bit north, and it really turned into a prioritization of resources based on the threat to humans and the threat to structures.” – Chief Jonathan Cox Saving Lives and Properties Charlie Crocker, from Zone Haven shares the technology as it relates to helping CalFire make sound decisions during that emergency. He further shares in this episode how their communication strategy, along with the CalFire executives, were in sync and were out of the box, that it made drastic results in terms of preventing more damages.  “The main focus of it and why we’re called Zone Haven is that we really focus on very small neighborhoods or zones. So these zones are smart. They know the number of people, they know how quick, how long it’s going to take for people to get out of there.” – Charlie Crocker To know more about How Heroes Fight Wildfires and for more information about CAL FIRE Chief Jonathan Cox & ZoneHaven CEO Charlie Crocker, download and listen to this episode. Bio: CAL FIRE Deputy Chief Jonathan Cox CalFire Deputy Fire Chief Jonathan Cox oversees fire operations at the San Mateo County Division of CAL FIRE, which includes San Mateo County Fire Department and Coastside Fire Protection District. His passion for the fire service started young, prior to his current role he worked both municipal and wildland fire field operations with CAL FIRE at Coastside Fire District, San Mateo County Fire Department and San Luis Obispo County Fire Department. In addition, he spent several years as the Northern California spokesperson for CAL FIRE. Jonathan was also a founding member for CAL FIRE’s land use planning program at the Office of the State Fire Marshal (OSFM), working with local jurisdictions to make informed land use decisions related to the threat of wildfire. Jonathan also responds to, and manages, some of California’s largest disasters. He spent five years as a member of CAL FIRE’s Incident Management Team 6 (FEMA Type 1), where he served on the command staff in the capacity of Public Information Officer (PIO1). He holds a Bachelors Degree from Cal Poly, San Luis Obispo and a Masters Degree from the University of Copenhagen, Denmark.  He has also completed an intensive training at the United Nations Institute for Training and Research (UNITAR) in Geneva, Switzerland.  Jonathan is a State of California (OSFM) certified Chief Officer and Registered Instructor. Additionally, Jonathan is an emergency response educator and trainer in the field of emergency management and crisis communications.  He has been a subject matter expert speaker at numerous conferences, including the National Fire Protection Association. His work has spanned five countries and involved working with hundreds of professionals. He has lived in the US, Denmark and the United Kingdom.  Charlie Crocker, Founder/CEO Zonehaven Charlie is the Co-Founder and CEO of Zonehaven Inc.  He is a data geek and entrepreneur with more than 25 years of experience building teams to bring data out of the shadows and drive business value.  Prior to Zonehaven, he

This is Christopher. I wanted to let you know that we are going to take the pause that refreshes here as America votes. The entire attention of the United States is on the election as it should be. Much of the attention of Americans and the entire world is focused on this election. We thought the wise thing to do would be to take some time off and come back after the election. The good news is if you love either of our podcasts, we have a tremendous back catalog. Unless you’ve listened to every Follow Your Different™ and every Lochhead on Marketing™ episode, there’s probably some gems in there you could really benefit from. If you want a break from all of the political news over the next handful of days, there are some amazing conversations, legendary even that you might enjoy. I want to ask you to vote If you’re an American, I believe voting is a civic duty. I think it’s important to remember that. Democracy can’t happen without participation from its citizens. I think it’s important to remember that people have died for the right to vote. I think it’s important to remember that there are many human beings on planet earth who do not get that right, who do not live in a democracy where their voice matters. I’m no political expert, but if you look at the polls and consume information, news and data, it looks like there’s a very good chance this could be a very close election. I think the worst outcome we could have would be a rerun of 2000 Bush versus Gore or anything along those lines. I think what we absolutely need in the United States of America is a clear winner at the presidential level and a clear direction for Congress. We need leaders, federally, who have a clear mandate to govern. I think a big part of the problem that we’ve had is things have been so close lately that many of us our confused by the messages. We have a very divided country. So please vote, make a plan to vote. *** We’ll be back with new episodes of both Lochhead on Marketing™ and Follow Your Different™ shortly after the election here in the United States, bless you. Please take care, stay legendary. And until we’re together again, follow your different.

In this episode, we do have a world changer. She’s both an entrepreneur, author, and podcaster. She’s the category queen of a new category of flavored healthy water. Her name is Kara Goldin and she’s the founder and CEO of a product you probably have tried and most likely love called Hint water. Fortune named Kara one of the most powerful women entrepreneurs and Forbes says she’s one of the 40 Women To Watch Over 40. Today, she reveals how Hint Water could have just been another idea that never went anywhere if she had let her own doubts or the doubts of others be the end of the story. Undaunted: Overcoming Doubts and Doubters Kara has recently launched a new book called Undaunted: Overcoming Doubts and Doubters. It is currently number one on the Amazon charts. IN fact, Sheryl Sandberg, Chief Operating Officer at Facebook says it’s a great read for entrepreneurs looking for proof that her dream can come true.  Even if you’re not an entrepreneur, you’re going to love this conversation with Kara and the story behind her book.   You Don’t Need To Know Everything Christopher asks Kara about the statement, “you don’t need to know everything, you just have to know where to start. Kara expounds on her opinion on this statement. A lot of times, people give all sorts of excuses to not get a project starting. Most people say they lack education, or are not well-experienced enough or they spend too much time with their kids.  “Once you ultimately start moving it forward, that actually adds up to getting over challenges, making progress. Whatever it is, you just have to start somewhere in order to ultimately get it going in some direction. You may change direction as well, but at least if you start somewhere. That’s ultimately what helps you to achieve your dream success.” – Kara Goldin Looking For The Perfect Job Kara made a transition from the technology world — where she was an executive handling 200 people — into starting her own business. She was against incredible odds in creating a whole new beverage category and becoming the category queen.  She recounts in this episode what made her decide to do the transition and how while she was looking for the perfect job, she was also scouting to find the best diet and for the best doctors to diagnose her as she gained weight after birthing her kids.  “I saw this, ultimately, this void in the market that would lead me to launch my company Hint. A few steps before that was when I finally decided that the best thing for me to really understand why I wasn’t as healthy as I wanted to be, would be to actually look at ingredients and everything that I was eating and drinking.” – Kara Goldin To know more about Kara, her journey to a healthy life, and why she is undaunted, download, and listen to this episode.  Bio: Kara Goldin is a disruptor, builder, thought leader, and successful entrepreneur. She is the Founder and CEO of Hint, Inc., best known for its award-winning Hint® water, the leading unsweetened flavored water.  She has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune’s Most Innovative Women in Food & Drink, and EY Entrepreneur of the Year for Northern California.  The Huffington Post listed her as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg.  Kara has successfully navigated the world of large companies and startups in many industries including media, tech, and consumer products.  In addition, she understands retail and direct to consumer well. She is an active speaker & writer and hosts the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries.  Kara’s first book, Undaunted, published by Harper Leadership, will be released in October 2020.  She lives in the Bay Area.  Links: Facebook: @KaraGoldin Twitter: @KaraGoldin Linkedin: @KaraGoldin We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Robert Rosenberg is a legendary entrepreneur CEO and author who has helped change the world today. He also has a brand new book, Around the Corner to Around the World: A Dozen Lessons. In his book, he talks about how he ran Dunkin Donuts and Baskin Robbins. Today, we have a real conversation with Robert about his story and the lessons that he has learned through the successes and setbacks in his life. He lets us in on the real story behind one of the most legendary marketing campaigns of all time. He even shares with us the story of how munchkins a.k.a doughnuts holes came to be, and so much more exciting topics! The Best and The Brightest Robert specifically talks about David Halberstam’s book: The Best and The Brightest. The book made him realize the importance of humility and listening, rather than talking. He discusses how this has led him to place processes and policies that have helped strengthen and grow the business even further.  “It was a learning moment, I was maybe 35. So it was 10 years, I’d love to say I came into the job at 25 and was all grown up, but I wasn’t, clearly. This was a grown-up moment, and it was essential for the next four or five years, each with different responses, different strategies. Basically, we never look back and we were well on our way not to make that mistake again. I’m forever thankful and that came out of a book, but a lot of things for me came out of books.” – Robert Rosenberg The Story of Munchkins An interesting part of the conversation is when Robert shared how munchkins came to be. He also shares his amazement on how this Halloween product turned into the phenomenon that it is today. “That was the beginning of a product that now when you look back 50 years later is still a mainstay on the menu. And a treat for people all the time. Not just for Halloween, but 24/7 and 12 months a year.” – Robert Rosenberg Aspiration and Superior Strategy The ability to build the value of the brand, through a real commitment to product quality, and through great organization and an incredible team has led Dunkin Donuts into the industry it is today. Robert even shares his 3 P’s: good planning, great people, and a real commitment to products. “You don’t necessarily pick the times it comes. Believe me, for 35 years, it’s gone, come and you have to be prepared for that because day to day activities, things come in over the transom constantly at you. It’s easy to get waylaid and in my view, if the strategy isn’t spot on, if the organization isn’t appropriate and spot-on, this little else you can do in terms of activity that can save the day and create success.” – Robert Rosenberg To know more about Robert Rosenberg and his story and Lessons Learned From Running Dunkin Donuts For 35 Years, download and listen to this episode.  Bio: Robert M. Rosenberg (born 1938) is an American businessman, professor, and author. He was the chief executive officer of Dunkin’ Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino’s Pizza. He was also an adjunct professor at Babson College’s F. W. Olin Graduate School of Business. In 1963, at the age of 25,[9] Rosenberg assumed leadership of his family business, Universal Food Systems, as CEO and president. At the time, the company consisted of several small businesses grossing $20 million per year, including 100 Dunkin’ Donuts locations in the U.S., generating $10 million in annual sales. Rosenberg transformed Universal Food Systems to focus on Dunkin’ Donuts. On February 6, 1968, Rosenberg took the company through its initial public offering. In September 1983, Rosenberg became chairman while continuing to serve as CEO of Dunkin’ Donuts. The company remained publicly traded until 1989, earning investors a 35% compound rate of return. During his tenure as Dunkin’ Donuts CEO, Rosenberg served on the board of the International Franchise Association. In 1970, he served as the association’s chairman. In late 1989, Dunkin’ Donuts announced its acquisition by Allied-Lyons PLC, a large UK food and beverage group which also owned Baskin-Robbins. Rosenberg continued to lead the company that became known as Allied Domecq Retailing (later Dunkin’ Brands) which also acquired Togo’s sandwich shops. By the time Rosenberg retired in 1998, the company had about 6,500 locations around the world. Following his retirement, Rosenberg went on to become an adjunct professor at Babson College’s F. W. Olin Graduate School of Business. He also served as a trustee of the college. In addition to teaching at Babson, Rosenberg was on the board of directors at Sonic Corp., from April 1993 to 2016, and Domino’s Pizza, from 1999 until April 2010, where he served both companies as chairman of their compensation committees. Links: Linkedin: Robert Rosenberg Book: Around

We continue our run on legendary authors with our guest today, Annie Duke. She’s got a new book out called How To Decide: Simple Tools For Making Better Choices. In this episode, she teaches us about how she thinks about decisions, and how building stronger decision skills can make a difference at a time of crisis, particularly like the kind of time we’re living in now.  She was one of the world’s top professional poker players. She tells us how to think about the possible and the probable, how to think about the different futures that could occur. Anne’s got a very provocative point of view about luck that I think you’ll find fascinating. In addition, I would suggest you pay close attention to her thoughts on the power of a hedge.  Every Decision Is A Bet Annie briefly tells us what has been going on in her life and family, especially during the pandemic. She shares her personal journey and professional background on how she got into poker. Take note where she shares how to decisions while facing massive amounts of uncertainty. “The point is to hold all those possibilities in your head at once. To be thinking when you should be making the decision. What does that look like under different futures that might occur? So how much money might you win or gain under those futures, or I might be setting up a play. If one of those futures were to occur, you might do something now that allows you to do something later. You have to be thinking about all those things at once. So you always have to have it in mind that the future is uncertain.” – Annie Duke Hedging Bets On this topic, Annie discusses the companions to bets, which are called a ‘hedge’. This, diving in deeper, can refer to the different ways the future can unfold and the negative impact it can have in life. Annie shares with us further its meaning as well as examples to help set the tone of the message. Further, she advises to mitigate and weigh in the cost that comes with the negative outcomes. She then connects hedging with what she calls ‘the paradox of experience’. “It fits into this broad category of something I call the paradox of experience, which is that you need experience in order to become a better decision maker. Any single experience could interfere with the lessons that you learn. There’s many, many possible futures, but only one past. Once we know the past that occur, we sort of think of it as inevitable. Then we regret having done anything that would plan for any other future.” – Annie Duke Good Decision Process Annie discusses how choosing different options can contribute to the likelihood of receiving luck. This luck can influence life in different ways, whether for the good or bad. In addition, she discusses beliefs as a foundation of the decision making process and how the information gathered from this can contribute to the decisions made.  “There’s different probabilities of each option occurring. It could be that you have the same set of possibilities, but they have different impacts. The magnitude of those things is different. So this kind of tells you now if you can think about those two options. You want to understand what that set looks like. And then when you choose an option, what you’ve done is you’ve decided on the set of possibilities, and how probable each of those things is to occur. Which thing actually happens.” – Annie Duke To know more about how to make better decisions and the challenges that come with it, download and listen to this episode. Bio: Annie Duke has leveraged her expertise in the science of smart decision making to excel at pursuits as varied as championship poker to public speaking. Annie’s latest book, How to Decide: Simple Tools for Making Better Choices, is available on September 15, 2020, from Portfolio, a Penguin Random House imprint. Her previous book, Thinking in Bets, is a national bestseller. In the book, Annie reveals to readers the lessons she regularly shares with her corporate audiences, which have been cultivated by combining her academic studies in cognitive psychology with real-life decision-making experiences at the poker table. For two decades, Annie was one of the top poker players in the world. In 2004, she bested a field of 234 players to win her first World Series of Poker (WSOP) bracelet. The same year, she triumphed in the $2 million winner-take-all, invitation-only WSOP Tournament of Champions. In 2010, she won the prestigious NBC National Heads- Up Poker Championship. She retired from the game in 2012. Prior to becoming a professional poker player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, where she earned her master’s degree. Annie now spends her time writing, coaching, and speaking on a range of topics such as decision fitness, emotional control, productive decision groups, and embracing uncertainty. She is a regularly sought-

This is a giant one! Our prediction is that this episode will break the internet. Today, the second part of the series, we go deep with the Forbes reporter who, in all likelihood knows more about President Trump’s business, than anyone outside The Trump Organization, Dan Alexander. He’s got a deeply researched book called Whitehouse Inc. How Donald Trump Turned The Presidency Into A Business. We think it is important for every American voter, whether you love President Trump or not, to know what kind of business person he is. President Trump has promoted himself as an entrepreneur, so now we get to go deep into his business. Stunning Revelations There are many stunning revelations in this first part of the series. Dan answers the question, is the President actually a billionaire. He examines for us how well or how poorly the president businesses are currently doing, where he makes money, and loses money. He also dives deep into how much the President would have made if he had sold all of his assets, and put them in a blind trust and whether or not that would have been a better move for him.  “I believe it was 1982. Donald Trump was on the first one [Forbes 400]. He should not have been, but he snuck his way onto that list. His father deserves to be on it. He did not. He sort of conned his way onto the list.” – Dan Alexander Owning Complex Businesses Also, you’re going to discover what happened politically, after the Government of Qatar rented office space in a building in San Francisco, that the President owns 30% of. We also get into the potential conflicts of interest the President faces as he owns such a complex business organization. Further, we get Dan’s take on the New York Times report on Mr. Trump’s taxes.  Conversation with Eric Trump You can also find in this episode about Dan’s conversation with Eric Trump and what Eric Trump told Dan, about his father’s involvement in the business during the presidency. Eric also revealed to Dan, what the Trump organization’s real business strategy is, and a whole lot more.  Dan and Christopher try to unpack this information as best as possible.  “I asked Eric about it. I said, ‘what are your plans here?’ He told me, flat-out, that he planned on updating his dad on the financials of the business. This was like a month or two after his dad said the exact opposite. So right there, upfront, one of the core promises falls by the wayside. Then you have Trump promises that he’s not going to do any new foreign deals. He does limit some of his foreign deals, as I mentioned earlier. He does do new foreign deals, he ends up selling land in the Dominican Republic while he’s in office.” – Dan Alexander To know more inside information on President Trump’s Business, Taxes & More and for more information about the author of Whitehouse Inc., Dan Alexander, download and listen to this episode. Bio: Dan Alexander is a Senior Editor at Forbes where he covers President Donald Trump and he’s the author of White House, Inc. Links: Book: White House, Inc. Linkedin: Dan Alexander Twitter: @danalexander21 Forbes.com, Yes, Donald Trump Is Still A Billionaire. That Makes His $750 Tax Payment Even More Scandalous Sfchronicle.com, SF’s 555 California, partly owned by Trump, could be sold Forbes: Dan Alexander NY Times Book Review: White House Inc. We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

This is a giant one! Our prediction is that this episode will break the internet. Today, the first of two episodes, we go deep with the Forbes reporter who, in all likelihood knows more about President Trump’s business, than anyone outside The Trump Organization, Dan Alexander. He’s got a deeply researched book called Whitehouse Inc. How Donald Trump Turned The Presidency Into A Business. We think it is important for every American voter, whether you love President Trump or not, to know what kind of business person he is. President Trump has promoted himself as an entrepreneur, so now we get to go deep into his business.  Stunning Revelations There are many stunning revelations in this first part of the series. Dan answers the question, is the President actually a billionaire. He examines for us how well or how poorly the president businesses are currently doing, where he makes money, and loses money. He also dives deep into how much the President would have made if he had sold all of his assets, and put them in a blind trust and whether or not that would have been a better move for him.  “I believe it was 1982. Donald Trump was on the first one [Forbes 400]. He should not have been, but he snuck his way onto that list. His father deserves to be on it. He did not. He sort of conned his way onto the list.” – Dan Alexander Owning Complex Businesses Also, you’re going to discover what happened politically, after the Government of Qatar rented office space in a building in San Francisco, that the President owns 30% of. We also get into the potential conflicts of interest the President faces as he owns such a complex business organization. Further, we get Dan’s take on the New York Times report on Mr. Trump’s taxes.  Conversation with Eric Trump You can also find in this episode about Dan’s conversation with Eric Trump and what Eric Trump told Dan, about his father’s involvement in the business during the presidency. Eric also revealed to Dan, what the Trump organization’s real business strategy is, and a whole lot more.  Dan and Christopher try to unpack this information as best as possible.  “I asked Eric about it. I said, ‘what are your plans here?’ He told me, flat-out, that he planned on updating his dad on the financials of the business. This was like a month or two after his dad said the exact opposite. So right there, upfront, one of the core promises falls by the wayside. Then you have Trump promises that he’s not going to do any new foreign deals. He does limit some of his foreign deals, as I mentioned earlier. He does do new foreign deals, he ends up selling land in the Dominican Republic while he’s in office.” – Dan Alexander To know more inside information on President Trump’s Business, Taxes & More and for more information about the author of Whitehouse Inc., Dan Alexander, download and listen to this episode. Bio: Dan Alexander is a Senior Editor at Forbes where he covers President Donald Trump and he’s the author of White House, Inc. Links: Book: White House, Inc. Linkedin: Dan Alexander Twitter: @danalexander21 Forbes.com, Yes, Donald Trump Is Still A Billionaire. That Makes His $750 Tax Payment Even More Scandalous Sfchronicle.com, SF’s 555 California, partly owned by Trump, could be sold Forbes: Dan Alexander NY Times Book Review: White House Inc. We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

We have another super special episode for you today. Recently, Christopher was lucky enough to get an opportunity to start a new podcast with Navin Chaddha, who leads Mayfield, one of the top venture capital firms in Silicon Valley. What you’re about to listen to is a recent episode of the brand new podcast called Conscious VC. It’s with an extraordinary man named Sal Khan. In this episode of Conscious VC, Naveen and Christopher have a riveting conversation with Sal, he takes you into why his mission is free education for everyone in the world. He unveils some of his biggest learnings in building an incredible education nonprofit, the Khan Academy, and his key learnings for entrepreneurs. Free World Class Education Navin, Sal, and Christopher discuss Sal’s professional and personal achievements, as well as, Khan Academy, its mission and what it stands for. Sal goes into detail about Khan Academy’s mission not being about profit, but rather establishing free world class education for anyone anywhere. He hopes that this platform can lead to various opportunities for the children. Whether that be through college admissions, apprenticeships, and job opportunities. “You know, I think these days, it’s very easy to beat up on public education. There’s a lot of things that are imperfect, a lot of things that need to be fixed. We’re trying to work in partnership with school districts and teachers to help address some of that. I think it is worth it. Giving credit for how much the world has transformed because of this very aspirational public education.” – Sal Khan Be Authentic and Honest Sal and Navin dive deeper into the factors that have contributed to Khan Academy and Mayfield’s success. Sal shares his key learnings and advice for entrepreneurs who plan to follow in his footsteps. It all starts with the vision, mission, and key insight. These all bring back to the question of how one can make the world a better place. He continues to discuss how content should be based on what you’re excited about and what you truly believe in. Sal hopes Khan Academy can fulfill this potential and create a legacy that can help shape the world. “My role is to make sure that Khan Academy can really stay true to the vision. Now, while hopefully I’m alive for many decades. I want to retain it, that focus on a mission, which historically, nonprofits can be reasonably good at. At the same time, I want to stay nimble. There’s one fear that Khan Academy disappears, and it’s not able to fulfill its potential. There’s another fear that it fulfills its potential, but then it becomes the legacy, it becomes the entrenched interest.” – Sal Khan Creating Pathways to Learning Navin and Sal share more about Mayfield and Khan Academy as well as the programs they offer to help expand the students opportunities for learning and growth. He discusses his fascination on these innovative models and how they have paved a way to the hybrid online world. Sal then goes on to talk about how these programs are truly a fast track opportunity for the students. In addition, he shares the struggles that they have been facing combining both the platforms of education in the midst of the pandemic. “I think from my perspective, we need more people like what Sal has done with his life. People who are helping build businesses, for better and are making a positive impact in the world. I hope many people and entrepreneurs who don’t need to do this, including VCs like me, use our time, money, ideas and access. We can even start with 1%. And that’s what Mayfield has started with the pledge 1%. And my belief is, each smaller drop in the bucket fills buckets that can fill in a pond, and then sky’s the limit. So we have to just get started and have role models like Sal and others who are showing us the way. I think we have endless possibilities.” – Navin Chaddha To know more about the mission and vision of Khan Academy and Mayfield, download and listen to this episode.  Bio: Navin Chaddha Navin Chaddha leads Mayfield. He has ranked on the Forbes Midas List of Global Tech Investors 12 times, including being named a Top Five investor in 2020. During his career as a venture capitalist, he has invested in over 50 companies, 17 of which have gone public and 20 have been acquired. Some of his investments include Lyft, Poshmark, SolarCity, Hashicorp, Elastica, CloudGenix, and CloudSimple. As an entrepreneur, he has co-founded or led three startups including VXtreme, a streaming media platform, acquired by Microsoft to become Windows Media. Navin is a committed philanthropist who directs Mayfield’s 50-year tradition of philanthropy to support many causes including diversity, health, hunger, and education. Interests: Cricket, Bollywood. Salman Khan Salman Amin (Sal) Khan (age 42) is a New Orleans educator, entrepreneur, philanthropist, and former hedge fund analyst. He is the founder of the

We continue our run on legendary, bestselling authors today with Kevin Maney. Kevin is a technology executive who’s covered tech for over 25 years for outfits like USA Today, Newsweek, and many others. He’s the co-author of my first book: Play Bigger: How Pirates, Dreamers, Innovators Create and Dominate Markets. Today, we have a fascinating conversation about how technology is driving a massive shift from traditional approaches to health care — which Kevin sort of frames as “sick care”— to a new category that he and his co-authors called health assurance. Conscious Capitalism Kevin believes that consumers will start to embrace new and interesting products and services when the pandemic ends. In fact, the VC community and Fortune 500 companies started to realize a massive shift within their policies and are now focusing on conscious capitalism. “We’re actually embarking on a huge project that has around this idea of, call it what you will, conscious capital of responsible innovation.” – Kevin Maney From Book to New Category Design Kevin describes how he got together with Stephen Klasko, the CEO of Jefferson Health, one of the biggest health care systems in the country based in Philadelphia. They took that healthcare chapter of Kevin’s book, Unscaled, to write a manifesto.  The manifesto is about 60 pages long, describing how new technologies can take apart the old healthcare system, which was based on taking care of people after they were sick. “We actually tried to attempt in this book to literally create a new category of healthcare that we call health assurance.” – Kevin Maney What Healthcare Has Become In part, Kevin describes the word healthcare as becoming an industrial complex, in reality, is not a “healthcare system.” He further shares that the system is designed to take care of us after something bad happens to us, not to help us stay healthy. The economic incentives are around doing operations and not keeping us “out of hospitals.” “We ended up writing about in the book, these health assurance technologies that have been in place before COVID happened. You would have been able to see the patterns happening as it shifts around the globe, in almost real-time. So we ended up redoing the book to reflect all of that.” – Kevin Maney To learn more about healthcare and why the future calls for health assurance, download and listen to this episode. Bio:  Kevin Maney is a bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA). He co-authored Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, which gave birth to the discipline of category design. His book The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM is the definitive biography of the man who built IBM. Maney has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, Strategy + Business, HBR.com, CNN, and ABC News, among other media outlets. Additionally, he was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, Maney was a columnist, editor, and reporter at USA Today. He’s appeared frequently on television and radio, including CBS Sunday Morning and NPR, and lectures at conferences and universities, including New York University, UNC in Chapel Hill, and his alma mater, Rutgers.  Links: Kevin Maney.com We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.

Today, we have a riveting conversation with bestselling author and artist Meera Lee Patel. She’s got a new book out called Create Your Own Calm: A Journal for Quieting Anxiety. We have a powerful conversation about dealing with anxiety and why Meera thinks, “the more you run away from something, the more it follows you.” You’ll also enjoy Meera’s thoughts on self-acceptance, why journaling is a powerful conversation with yourself, and pay special attention to Meera’s ideas around “the only way out – is through.” Dealing With Anxiety Meera describes where she is at the moment. She is in an in-between/transition time where she is feeling overwhelmed. Further, she shares that she is struggling to be “at the moment.” She is at, exactly what Christopher describes as, the “cocoon period.” “I feel unable to act sometimes to take action and that’s on several different levels. Personal, emotional professional, I feel like I can’t take action or make the changes that I want to make. Some of them are true, some of the limitations that I faced that we’re all facing — travel, leaving our homes, things like that. They’re real. Some of them, especially the emotional and mental ones, like, in most cases, they’re not real. They’re self-implemented and I’m working on undoing them.” – Meera Lee Patel What You Resist, Persists Meera describes how we are all in a constant anxious state. She reminds us of the importance of understanding why things are happening to us and the need to address this head-on to be able to work through them. She believes that ignoring what causes your anxiety will run after you in a different setting. “I think that is far more healthy and productive and useful than simply ignoring or pushing aside, or forgetting about what’s happening. So often when people say ‘to just suck it up,’  ‘you need to move on,’ ‘don’t dwell on this.’ What they’re doing is ignoring what’s happening to them.”  – Meera Lee Patel Different Worlds and Philosophies People are often surprised when they meet Meera as she has “different worlds and philosophies.” She has different sides that are not exactly visible on her Instagram account.  “I think in my work, my artwork especially, which tends to be very vibrant, and ethereal, expresses a side of me that would be unseen. Otherwise, that is simply the form it takes. It comes out in my painting, this very upbeat, kind of beautiful, peaceful watercolor, those aspects of my personality and my being come out in my work.” – Meera Lee Patel Meera also talks about why journaling is a form of conversation with oneself and a whole lot more.  To know more about Meera and how to create your own calm, download and listen to this episode. Bio: Meera Lee Patel is a self-taught artist and writer who believes that anything is possible.  She is the author of My Friend Fear: Finding Magic in the Unknown (TarcherPerigee, an imprint of Penguin Random House) a beautiful meditation on fear and how it can help us become who we really are–if we let it. She is also the author of three journals with TarcherPerigee, an imprint of Penguin Random House: Create Your Own Calm, a journal for quieting anxiety which encourages self-acceptance for quelling anxiety and stress. Made Out of Stars, a journal for self-realization that encourages the belief that we are already whole. Start Where You Are is a journal for self-exploration that is designed to help others understand that the answers they are seeking are contained within themselves. She is currently a core contributor to Uppercase Magazine, where she creates visual essays about the intersection of creativity and mental health. Links: Website: Meera Lee  Instagram: @meeraleepatel Etsy: Meera Lee Patel Amazon: Meera Lee Patel We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes! Get amazing, different stories on business, marketing, and life. Subscribe to our newsletter The Difference.