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The Peak-end Rule: Why some moments matter more than others
Season 1 · Episode 3

The Peak-end Rule: Why some moments matter more than others

Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experience

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens, Jennifer Clinehens

November 17, 202010m 38s

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Show Notes

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

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Topics

cognitive biassciencecustomer experiencebehavioral economicsuser experiencemarketingcmobehavioral sciencecxpsychologyadvertisingconsumer psychologystartupceodecisionsdesignchoiceuxentrepreneurshipcopywriting