How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day
In 1982, an Austrian marketing executive named Dietrich Mateschitz flew to Thailand for a business trip. While searching for a remedy for his jet lag, he discovered a Thai energy drink called Krating Daeng that instantly cured him. Mateschitz knew he wo
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens
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