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How Psychology Saved Domino's Pizza
Season 6 · Episode 14

How Psychology Saved Domino's Pizza

In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with nearly 20,000 stores in 90 countries. Join m

Choice Hacking: The Marketing Psychology Podcast · Jennifer Clinehens, Jennifer L. Clinehens

October 29, 202411m 55s

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Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

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Topics

behavioural economicssmall businessbehavioral economicscustomer experiencebehavioral sciencebehavioural scienceconsumer psychologycxpsychologydesignentrepreneurmarketingpersuasionproduct managementuser experiencepsychology