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How Netflix Used Psychology to Perfect Its Experience
Season 2 · Episode 10

How Netflix Used Psychology to Perfect Its Experience

Over the past two decades, Netflix has become the default entertainment source for many. The brand has grown from a plucky startup to a company with a market value of $247 billion. And that growth mainly came from subscriber acquisition. As of 2020, the p

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens

April 19, 202212m 33s

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Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

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//SOURCES: 

Choice Hacking: Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform

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Topics

netflixconsumercustomerbehavioural sciencebusinessmanagementuser experiencemarketingbehavioral sciencepsychologysalespersuasiondesignbinge watchingux