How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand
Choice Hacking: The Marketing Psychology Podcast
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Show Notes
The iPhone changed everything.
It's one of the most desirable and innovative products in the world.
And only creative, brilliant geniuses – like you – own an iPhone.
At least, that’s what Apple wants you to think…
But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?
The answer isn't found in processing power or camera specs.
It's in psychology.
Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.
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COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite
This month I have 3 spots available - first come, first serve.
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/
✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking
WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.
Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/
✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.
Learn more here: https://choicehacking.academy/pro/
✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/
★ Support this podcast ★