Greatest Hits: The psychology of Starbucks Rewards
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens, Jennifer Clinehens
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Show Notes
People love Starbucks.
But its loyalty app - Starbucks Rewards - is no slouch either.
Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.
But how did Starbucks Rewards become the king of loyalty programs?
Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…
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