Greatest Hits: The Psychology Behind the Failure of JC Penny
In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson. An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the resu
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens
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