Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive

Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users.

Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language:

Maybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired by a popular movie or show.

But here’s Duolingo’s big challenge:

It’s easy to be excited about starting a learning journey. But it’s much harder to stick with learning than most people think.

But Duolingo has been remarkably successful keeping people engaged with digital learning. They boast a daily active user retention rate of about 55%.

Why?

Because they use psychology and behavioral science to keep us learning.

Join me (Jen Clinehens) today as I unpack the psychology behind Duolingo's massive success.

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐

COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

This month I have 3 spots available - first come, first serve.

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 

✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/