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Cocktail Party Effect: How to apply the science of personalization
Season 1 · Episode 9

Cocktail Party Effect: How to apply the science of personalization

It feels like every company on earth is chasing personalization. According to research firm Forrester, in 2020 89% of digital businesses were investing in personalization, including Coca-Cola, Netflix, Sephora, and USAA. But what about customers? Are th

Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens

June 3, 202111m 49s

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Show Notes

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible

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Topics

behavioural economicssmall businessbehavioral economicscustomer experiencebehavioral sciencebehavioural scienceconsumer psychologycxpsychologydesignentrepreneurmarketingpersuasionproduct managementuser experiencepsychology