Cashless Effect: How eliminating the “pain of payment” can improve your experience
Have you ever found yourself giving a waiter a bigger tip when you pay with a credit card? How about splurging on that new computer you've had your eye on - are you more likely to put it on a card or use cash? Whenever people make a purchase, they experi
Choice Hacking: The Marketing Psychology Podcast · Jennifer L. Clinehens
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Show Notes
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible
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//SOURCES:
- What is the Cashless Effect?
- How Panera uses psychology to drive its unlimited coffee subscription
- MIT Research Study: Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay
Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)
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