#1241- The Ultimate Guide to Selling Cold, Warm, And Hot Leads
Change Lives Make Money: The Podcast For Online Trainers · Brian Mark
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Show Notes
Not all leads are created equal: mastering the art of lead temperature 🔥
In this tactical episode, I'm breaking down exactly how to assess and handle different types of leads in your online fitness business. Because here's the truth: treating every prospect the same way is killing your conversion rates. By understanding the crucial factors of response time and message length, you'll know exactly how to nurture cold leads, convert warm leads, and close hot leads.
I'm sharing my proven framework for categorizing leads and the exact questions you need to ask to move prospects through your funnel. From relationship-building with cold leads to booking immediate calls with hot prospects, you'll learn how to maximize every opportunity that comes your way.
Top Quotes:
"With hot leads that are responding fast and giving you longer responses, do not waste time. Book a call immediately. The worst thing you can do with a hot lead is treat them like a cold lead and take a long time to get back to them." (4:44)
"You have to understand that this person is very interested in working with you, otherwise they wouldn't be sending you paragraphs." (5:12)
"You need to show people as you're generating leads that you care more about them than you do about their money." (1:58)
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