CFO THOUGHT LEADER

No matter how many phone calls Matt Gustke receives during the span of his finance career, none will likely be more memorable or important than one he received nearly 22 years ago.At the time, Gustke, a research analyst for a major bank, was spending his days assessing the carnage piling up in the aftermath of the dotcom bubble burst.“The times were really weird, and uncertainty was everywhere,” comments Gustke, who despite the tech sector’s dotcom bust chapter assures us that he thoroughly enjoyed his research days—and in fact he may well have remained in research if not for a fateful phone call.“He was without a doubt my favorite executive at my favorite company,” comments Gustke, recalling the late Rajiv Dutta, who as the CFO of eBay at the time called Gustke to invite him to lunch.“The lunch turned into a full day, which then became a dinner and a meeting with the whole team, which then a week later led to my joining eBay to build out its IR function,” recalls Gustke, who as a research analyst had already established a rapport with Dutta by having frequently queried the CFO and summoned his comments as part of his regular research coverage. “At the time that I joined eBay, I honestly viewed it as sort of a 1- to 2-year working sabbatical during which I would get to see a company from the inside, but I eventually ended up being part of the eBay family for 12 years,” continues Gustke, who once more credits Dutta with extending his “leave” and ultimately helping to point him down the CFO path. Gustke tells us that Dutta was often known to be generous with praise: "I guess it was a couple of years into my eBay journey when Rajiv came up to me and said, 'You know, investors don't want to talk to me anymore because they just want to talk to you, which is freeing up so much of my time to do other things—so I want to say thanks.'” However, as it turned out, Dutta had more than praise in mind. “The next thing he said was, ‘And now I need you to go into a different role—what would you think about leading FP&A for eBay International?,'” reports Gustke, who after giving Dutta an affirmative response first began serving in his new international role from California before relocating to Switzerland for additional finance responsibilities that would eventually lead to heading up eBay's European finance team. As he continued to grow his experience across multiple finance disciplines, Gustke became a candidate for more senior leadership positions. In 2010, he garnered what would be his first CFO appointment when he was named CFO of StubHub, the online ticket broker acquired by eBay in 2007. Still, Gustke wants us know that one of his most important lessons wasn't gleaned from life among finance's rank-and-file but instead at a research team's conference table—and perhaps the very one where he first met Dutta. Says Gustke: "Long ago I stopped worrying about asking stupid questions in meetings. I figured that if something wasn't clear to me—and I'm at least of average intelligence—it wouldn't be clear to someone else. It turns out that more often than not, my questions led to better conversations, new insights, and a clearer mandate as to what was to be done after the meeting." –Jack Sweeney   

As listeners to our podcast well know, one of our favorite queries for finance executives who have had a lengthy tenure in one place is, “What kept you there?”It may go without saying that something with the word “opportunity” in it is perhaps the most popular response. Still, for certain finance leaders—and especially those whose careers span multiple decades with a single company—this question often summons up a degree of self-reflection that few others bring forth.Such was the case with Cox Enterprises President and CFO Dallas Clement, who afforded our question an extra modicum of contemplation that we had not expected before issuing some of the best career advice that has ever been shared on this podcast.To be fair, we may have prejudged Clement in assuming that his expansive (33 years) and adventurous career within Cox had unfolded without any degree of uncertainty. However, Clement quickly dispersed our presumptions by unveiling two career snapshots.The first came from the early 1990s, when Clement was contemplating exiting the environs of Cox’s Atlanta headquarters to practice law while living on the beach in Sarasota, Florida. “I had kept deferring law school, but at the time, I thought that this possibility might make for a pretty good life.”Another came from nearly 15 years later, when Clement—now a father with four daughters—was touring homes with his wife in Silicon Valley as he evaluated the relocation possibilities associated with an appointment that he subsequently would reject.  “Even if I wasn’t completely happy in my current role, it would have been disruptive to the kids and risky, so I didn’t leave,” explains Clement, who perhaps saves his best observations for those career-builders who like him have elected to stay put.He advises: “Once you’ve gone through that exercise and decided to stay, don’t second-guess yourself. Be all in—not only in your professional role but also more broadly in your life, your family, your outside work activities—because work is what you do, it’s not who you are. Over time, I have learned to be more mature and thoughtful about this. I really appreciate how lucky I’ve been in a variety of areas.”  –Jack Sweeney

If Paystand CFO Scott Bennion were to break his three-decade-long finance career into different chapters, the software finance leader would likely agree that he and many of his peers have recently opened a new one.As a starting—or concluding—point, the chapter that has just ended might simply be titled "The Data Set," in order to focus our attention on the means by which Bennion and others of his ilk have over the past decade extended their lines of sight into the business well beyond those of any previous generation of CFOs.   For Bennion—who remembers tracking CD shipping costs during the desktop computing era—the latest marker or evidence that a new page has been turned has been made visible by Paystand’s product engineering and development team.“After having deployed AI tools and generative AI, we’re able to actually see a 4x increase in productivity by our product and engineering teams so far,” reports Bennion, who minces no words when asked about AI's impact on company finances.He continues: “From a finance perspective, I see a massive opportunity for improved ROI through doing more with less. From a legal perspective, I see that we need to be making sure that we do this in a smart way so that we don't accidentally hit any legal third rails.”Bennion believes that the adoption of AI tools within SaaS organizations is not unlike what he previously observed firsthand in the open-source software environment.“New tech is often a developer-led initiative that comes into the organization through the side door, but once it's in, you need to embrace it,” observes Bennion, whose resume includes a stint as CFO of an open-source software company.Moreover, when it comes to some of the legal concerns associated with AI, Bennion suggests that just as happened in the open-source world, commercial licensing will be used to address some of the go-to-market concerns related to potential software infringement.As far as Bennion is concerned, when it comes to AI, the hands of time have already begun to move.    “You need to embrace it," he advises. "You can’t not embrace it." –Jack Sweeney

Of all of the career experiences that Robert Goldenberg has acquired on his way to the CFO office, you would think that his stint with a bankrupt landscaping company would not be apt to make his list of all-time opportunity door-openers.Still, when we asked Goldenberg to look back to share the experiences that first propelled him into the C-suite, the landscaping business came to his mind.To wit: It was back in 2015, when software developer 6sense was interviewing to hire its first full-time CFO, that Goldenberg—a career investment banker—nabbed an interview spot with the firm’s part-time finance leader.“He told me that my investment banking background was great, but that 6sense needed someone who could start at Ground Zero and had more tactical accounting experience,” recalls Goldenberg, who assured the executive that he completely understood—before suggesting that they dedicate the interview’s remaining time to accounting questions.“He grilled me for 20 minutes and then said, ‘You’re great!—I’m going schedule your next six interviews,’” continues Goldenberg, who was soon hired after having made the rounds with five senior executives and one board member.When it came to accounting practices, the part-time finance leader no doubt had anticipated that the seasoned banker sitting across the table may have had a blind spot—an addressable affliction, but certainly one that can frequently lengthen the path to the CFO office.  “In this instance, it was an objective fact that I was better than the average investment banker when it came to accounting,” explains Goldenberg, who credits one banking deal more than any other with sharpening his accounting knowledge—which brings us back to the bankrupt landscaping company that he had been tasked with selling whose books had been susceptible to recurring chaos.“In my experience, very small landscaping companies in bankruptcy are not known to have solid internal accounting functions,” observes Goldenberg, who adds that for a span of 3 months he had made the company’s dated accounting systems the center of his world. In fact, Goldenberg himself would make journal entries and seek solutions to reconcile old accounts.Consequently, his deep dive into the company’s books provided him with a base of accounting knowledge that he has continued to retain and build on to this day.    “When you get exposure to something and it’s critical that you learn it with some measure of competency,” Goldenberg reports, “I find that the resulting learning compounds over time—even when it’s not related to your day-to-day job.” –Jack Sweeney 

The big-city addresses that frequently prettify the office locations of esteemed accounting houses have continued to be a reliable draw for 20-something-year-old accounting grads eager to be counted among urban professionals.     Thus we would not have been surprised to learn that back in the late 1980s, when recent grad Jim Caci was assigned to Arthur Andersen’s Roseland, New Jersey, office, he experienced what might have been called a “ho-hum” moment.Not so! Unlike the real estate occupied by his big-city peers, Caci notes, “Roseland” afforded him more access to Andersen partners, who were arguably more approachable outside the accounting house’s big-city confines. What’s more, the New Jersey site tended to operate in a more independent fashion than AA’s marquee offices, a cultural attribute that perhaps made it an ideal location from which to spearhead a pilot program to provide a unique menu of services to small technology companies.“The idea was that from among these small companies would ultimately come the next Microsoft, but we would have already begun working with them when they were at only $5 million in revenue,” explains Caci, who reports that Roseland became one of only a handful of AA offices to test the program.  At the same time, the Roseland office had some plus-size neighbors, including AT&T Corp., whose headquarters at the time were a mere 25-minute drive away in Basking Ridge, New Jersey.Caci tells us that this is when his career benefited from both geography and timing.At the time, Arthur Andersen had been engaged by AT&T to help with the formidable task of splitting up the firm into its Baby Bell operating companies, per its historic agreement with the U.S. government.The multi-step nature of this undertaking and regular management updates that it demanded led Caci and other Roseland denizens to frequently commute to Basking Ridge.Says Caci: “Here I was at the beginning of my second year out of school, and I was being asked to help present to the senior leadership of AT&T.” –Jack Sweeney 

Among the learnings that Dev Ahuja has gleaned from his three-decade-long, globe-hopping finance career, perhaps none has delivered a more enduring instruction than that which followed his very first hop.By his own account, after Ahuja had reached the summit of Novartis’s finance executive ranks in India, the drug giant invited him to occupy an office at its Basel, Switzerland, headquarters. Here, Ahuja was promised, he would be able to apply his flourishing financial acumen on a more global scale.  “I thought that I knew what it took—I came with a lot of confidence rather than in a mode of humbleness and wanting to learn,” comments Ahuja, who let us know that his first years at headquarters did not always go as planned.Ahuja reports: “The Swiss don’t mince words." Confronted with his shortcomings, Ahuja set out to get things back on track—beginning with a hefty dose of self-scrutiny.    “I had done a miserable job because I really had not made the effort to build relationships and take the time and make the effort to understand the cultural nuances,” remarks Ahuja, whose track change paid off with a Swiss stint in the roles of group controller and head of Basel’s finance operations that stretched to 5 years.Still, Ahuja’s Swiss experiences would prove to grow even more valuable in the years ahead, as he would come to occupy the CFO offices of Novartis Korea (3 years) and Novartis Japan (2 years).“Novartis was very active when it came to developing people across geographies, but my case—where I would end up living in five different countries—was not very normal,” observes Ahuja, whose fifth nation became the U.S. after the drugmaker’s $46 billion acquisition of Alcon opened the door to a number of opportunities for him.Announced in 2010, the Alcon deal was to present post-merger integration challenges that in part led Novartis to relocate Ahuja from Korea to Japan, where the Alcon integration tasks were more pressing.“We accomplished a lot in Japan in a short period of time, and it seems that Alcon U.S.—which was twice the size of Alcon Japan—was in need of some of what we had learned,” recalls Ahuja, who tells us that at the time, a son had recently relocated to the U.S. for studies.With little delay, it seems, Ahuja was headed to Fort Worth, Texas, to serve as CFO North America for the drug giant’s Alcon division—a business that years later would nab business headlines when Novartis opted to spin it off.According to Ahuja, he has been able to apply his Swiss “lessons” at each career move, including his change when he departed from Novartis in 2016 to accept the CFO position at aluminum products giant Novelis.It seems that regardless of whether a move has involved geographies or industries, Ahuja has been able to apply the benefits of his time in Switzerland.Says Ahuja: “When you fail, you must make up your mind to take every lesson from that failure and act on it.” –Jack Sweeney

It’s perhaps no secret that this podcast can be rather rigid when it comes to our policy for welcoming guests: Invitations are reserved for CFOs and CFOs alone. In fact, we regularly turn away book authors, consultants, and even CEOs. Such was the case for David Pennino, CEO of LogicSource, who recently was “pitched” to us as a potential guest. As always, we issued a templated email reply specially crafted to politely inform a dutiful communication professional of our “CFOs-only” mantra.This being said, LogicSource’s CEO has arguably nabbed a plus-size supporting role on our latest episode without having recorded a single word. Although unexpected, this was perhaps an eminently understandable development, given the central role that Pennino has played in the career of Niki Heim, LogicSource’s CFO, who easily met our necessary criteria and subsequently accepted our invitation.Still, when it comes to Pennino, CFO Heim does not serve up the familiar cadence of CEO kudos, any more than she attempts to tell us that Pennino is some kind of all-knowing C-suite Yoda forever imparting career wisdom.Instead, she swings open the door to a conference room of the past. The year is 2014, and Heim, a newly hired controller, is fielding questions from LogicSource’s private equity investors.Pennino is confident that she has the makings to be the company’s next CFO, but not all those gathered feel as certain—including Heim, who now tells us that at the time, she felt that she was not yet ready.“I’m very grateful that I had Dave Pennino, who was honest and open with me—he’d say, ‘Listen, here’s what I’m hearing—I believe in you, but you have to believe in yourself and you have to keep going,’” explains Heim, who adds that the company’s CFO had exited the company only days before her arrival, prompting the company’s investors to scrutinize the firm’s recent finance hire all the more.“During every single presentation that I gave to the board and to investor meetings, I was on edge—I needed to prove myself but always make sure that I was doing what Dave believed that I could do,” remarks Heim, who would shortly begin serving in an interim CFO role despite having her own misgivings about her CFO readiness.“Along the way, I would hear people say, ‘The work is going to come before the belief in yourself,’ and that was me—it was almost like my self-confidence wasn’t fully there yet,” comments Heim, who besides receiving confidence-boosting support from her CEO also began to extract feelings of self-worth from each new board encounter.“The board would be asking me to do something, and I would need to just go and figure out how to do it—I always found a way, and there were a lot of times early on when I was in the office at [6:00] in the morning and left at midnight,” recalls Heim, who tells us that once the work came, her confidence began to arrive soon thereafter.Says Heim: “More and more people and investors would call me up personally, and I’d be able to answer their questions.” –Jack Sweeney

For many professionals, the period stretching roughly from March 2020 to December 2022 will forever be known simply as “COVID,” as in “I changed jobs during COVID.”Thus it was for Erin Colgan, who in July 2020—after having invested 9 years within the finance rank-and-file of pharma giant Vertex Pharmaceuticals, and 8 years with PwC—opted to become the 20th employee of a promising biotech start-up.Still, Colgan’s game change was prompted not by COVID’s well-earned reputation for employment displacement nor by the allure of start-up dreams but by what recruiters have long referred to as “the call to leadership.” For Colgan, this meant joining Boston-based Sensei Bio as senior vice president of finance, a title that guaranteed her the status of being the firm’s senior most finance executive.At the time of her appointment, the pandemic had already begun to be recognized as having certain accelerant qualities for business, which were perhaps nowhere on display more than inside the biotech realm, an industry that was experiencing a COVID-fueled adrenaline rush.“It was only about 6 weeks after I joined the company that we found ourselves meeting with banks to talk about how we could go public to capitalize on the market being especially hot for biotechs,” explains Colgan, who alongside her CEO spearheaded an IPO process that ultimately raised $152 million for Sensei Bio in February 2021.However, as Colgan was to learn, a more formidable leadership challenge still lay ahead, as a Phase 2 drug trial rendered disappointing results and the biotech market at large suddenly began to cool.     “Six months past our IPO, some data on a Phase 2 program came in that wasn’t what we had hoped for, so we huddled,” recalls Colgan, who reports that the company’s cash runway then became top-of-mind as management debated whether the capital markets for small-cap biotech firms might turn around in 6 to 9 months.“I said, ‘Let’s assume that this period lasts a lot longer and see how long we can stretch our cash while still enabling ourselves to achieve what we feel is most important,’” continues Colgan, who tells us that Sensei Bio ultimately advanced down her preferred path, which allowed the firm to extend its cash reach by a year and a half.In the 6 months that followed, Colgan remarks, the finance, science, and medical areas of the business achieved a shared mind-set that allowed them to work together in the new, capital-constrained biotech environment.  In January 2022, nearly a year after Sensei Bio’s IPO and 6 months after Colgan had made her compelling argument to extend the firm’s cash coverage calendar, she was named CFO—an appointment that we would wager she had sealed up a half-year earlier when certain hard decisions had been called for.  Colgan observes: “You can’t make those types of decisions ‘later.’ You have to make them early and often.” –Jack Sweeney

This episode of Planning Aces features the FP&A insights and commentary of  CFO Dev Ahuja of Novelis, CFO Alex Triplett of Appfire and CFO Rick Rosenthal of Clara Analytics.One of the key topics co host Brett Knowles drills down on is the difference between complicated and complex problems. Brett uses the examples of manufacturing a car, which is complicated, and raising a child, which is complex. The distinction is crucial in understanding how to approach problem-solving in an organization.While complicated problems can be solved with the right formulas or spreadsheets, complex problems require more. They demand strong interpersonal relationships and effective communication. It’s not just about having the right tools or processes, but also about having the right people who can use these tools effectively.Planning Ace CFO Dev Ahuja brings some perspective on the role of people in finance transformation. CFO Ahuja shared insights into the structure of his finance organization at Novelis. Despite being well-established, the organization needed a renewed focus on the role of finance in driving decisions and adding value.Dev emphasized the importance of finance being a thought partner and actively shaping strategy. He also highlighted the need for a strong talent pipeline and succession planning. This ensures the organization has the necessary depth of talent to drive its vision forward.

Among the different career highlights that Chris Kramer shares with us, perhaps none is as memorable as what might be called his “Indiana Jones moment.”Having distinguished himself as a “technical accountant” during the first half of his career, Kramer was often dispatched to observe and scrutinize the accounting practices of prospective acquisition targets in foreign lands—a succession of deployments that led him to frequently encounter unexpected circumstances.Such was the case one time in the mid-2000s, when he entered the UK corporate offices of an acquisition prospect and found himself casting his eyes upon something that he “had never seen before.”Somehow, in doing his due diligence, Kramer had found a big bound book: a company ledger. Given that few details populate this ledger tale, we’ll assume that he may have been engaged in some polite conversation with the UK office’s accounting team when it occurred to him that he needed a network login code. This request led to one UK accountant subsequently winking at another, who from what seemed like out of nowhere produced a large brown volume—or perhaps it was black, or maybe blue, and perhaps the company was mostly using QuickBooks but had relied on bound ledgers prior to 2004. Kramer doesn’t tell us. However, the words that he uses to illustrate his “find” arguably echo the tone and sentiments of an archaeologist making a heroic discovery. “It was incredible—a physical ledger, which I then had to ‘translate’ before taking it back to corporate!,” exclaims Kramer, whose depth of technical accounting knowledge and range of M&A experiences had made him an invaluable asset for deal-minded CFOs.However, Kramer tells us, he would have appreciated having a broader view of finance earlier in his career, which would have allowed him to see beyond accounting and position himself to acquire more acumen across different finance disciplines such as IR and FP&A.“I was very far down the accounting track in the realm of chief accounting officers before I began speaking to CFOs and CFO recruiters and spending time inside these other disciplines,” reports Kramer, who tells us that his deliberate push to acquire a wider view of finance didn’t always feel like an upward climb.He continues: “I went from having this massive team as a chief accounting officer to being an SVP of FP&A with only a fraction of the number of people who previously reported to me.” –Jack Sweeney

Back in 2001, the new finance recruits roaming the corridors of General Electric Company prodded themselves along as they confronted the everyday challenges of orienting themselves inside GE’s hard-shell corporate culture. This was perhaps especially true for financial analyst Ken Bowles, whose cultural trial was somewhat more daunting, considering whence he had come.Turn back the clock only a year or two, and you would have found Bowles based in South Korea as a member of the U.S. Army’s 177th Finance Battalion, which was tasked with supporting the army’s 2nd Infantry Division.  “It’s always a shock when you go from the military into a corporate job—anyone who talks to you about it will tell you that there’s definitely a transition,” explains Bowles, who during his 5-year stint with the military served within the Army’s Finance Corps, a combat service and support branch that at the time was made of only about 300 officers.During his college years, Bowles had completed the U.S. Army’s ROTC program with distinction, which allowed him to choose from a menu of branch options upon graduation. Thus, with an undergraduate degree in hand, he enrolled in the United States Army Financial Management School at Fort Jackson, South Carolina. Using his stateside time wisely, Bowles enrolled at the University of South Carolina, where he was able to allot some of his off-base hours to completing an MBA. Along the way, came a deployment to South Korea.“We were there to support the organization and the base by doing any number of typical finance activities, such as all of the funding and budgeting and payroll and allocations,” recalls Bowles, whose transition to corporate life appears to have been a success by any measure when you consider that his GE career would span 15 years and include multiple unit CFO roles.Still, Bowles points out that the transition challenge for former military members often begins on Day One of their job search.  “When you’re going out to try to find a new opportunity, the transition can be difficult because a lot of the skills that you learn in the military don’t seem as though they’re transferable,” remarks Bowles, who notes that during his initial transition period he was fortunate enough to be able to engage with a GE unit CFO who was “willing to take a chance” on him. “So, you have to do a lot of explaining with regard to exactly what you did in the service and how it can be applied to different types of jobs—and this is particularly true when you get into something like finance.”Of course, while most of the skills and experience of finance professionals are transferrable, Bowles doesn’t hesitate to point out that certain management practices are not.  Outside the military, he says, “you have to ask people to do things, not tell them.” –Jack Sweeney

While the 2008 financial crash turned out to be a reliable source of career lessons for many of our finance leader guests, Joel Campbell may be the first CFO to share with us a customer support lesson learned from the crisis.Back in 2006, Campbell, a seasoned treasury executive, had been recruited to help to build a robust treasury function for Ameriprise Financial, the recently spun-off financial planning division of American Express.“Those first 2 years were really about finishing this spin-off process, but the day that’s burned infamously into my mind is September 16, 2008,” remembers Campbell, who reports that this was the day when a money market fund widely used by Ameriprise customers “broke the buck.”“It became the first money market fund in investing history to let its net asset value drop below a dollar—and this had just never happened before,” continues Campbell, who adds that the fund served more than 300,000 Ameriprise customers who had routinely deposited their excess cash into it with the intent of using the proceeds to pay a variety of expenses, from mortgages to college tuitions.Not more than 10 days after the fund “broke the buck,” Ameriprise’s management team committed $400 million from its own balance sheet to support those customers impacted by the fund’s sudden collapse.Besides underlining the prioritization of customer care, Campbell notes, the experience also shaped his perspectives on treasury and finance.“It helped me to think about how to look forward,’ remarks Campbell, who continues to laud Ameriprise’s response, “and I’m saying ‘look forward’ with regard not just to what’s happening in a business but also to trying to understand where the market is headed. It’s all about reading the signs so that you can step back and make sure that you’re making the right decisions from a risk or liquidity standpoint to be able to both run your business and support your customers in the right way.”Says Campbell: “It’s the response that sticks with me. It was how the executive team quickly pivoted and said, ‘We need to take care of the customer, period. Full stop.’” –Jack Sweeney

CFO Michael Cox says that it was near the end of 2022 when the IRIS Software Group began to realize that the guiding philosophy that had motivated and incentivized the UK-based software company to complete 30 acquisitions within 6 years needed an upgrade.  Cox tells us that the IRIS management team was discussing the business cases for yet more acquisitions when the group began to banter about the same deal-making “multiples” that had successfully guided the company prior to the pandemic.“I was sitting there thinking, ‘Hang on a minute! These multiples would have us potentially spending as much on these businesses as we did pre-COVID—but in fact the cost of debt has doubled,’” recalls Cox, who adds that while IRIS management was certainly aware of the various factors (inflation, a sudden rotation of UK prime ministers, Russia’s war on Ukraine) that had contributed to the UK’s tepid business climate, there was not yet consensus around how to incorporate them and the resulting increased cost of debt into the firm’s business-case decision-making.In the past, Cox tells us, a typical business-case meeting might have involved a discussion around whether IRIS could continue to invest in an acquired company in order to allow it to achieve new growth—which would make it a worthwhile target. However, it had become clear that such deliberations now needed to consider speed to value as a key contributor to future M&A success.According to Cox, “We needed to be thinking about how quickly we could generate the value that we wanted to create from these acquisitions.”While revenue synergies and cross-selling opportunities between IRIS and potential acquisition targets would remain key selling points for any executive advancing the business case for a particular deal, Cox would ask the room to study the prospective acquisition over an 18- to 24-month time span and prod executives for ideas or suggestions.“I’d ask, ‘How do we generate cross-selling more quickly or invest in this company in a way that makes the business more successful more quickly?,’” remarks Cox, who notes that one trait that might distinguish his post-COVID vs. pre-COVID finance leadership is a willingness to push back.    Says Cox: “Sometimes you’ve got to be that unpopular voice in the room and that sort of glass-half-empty person because it’s important to understand the overall impact of the cost of capital on the value of IRIS as a business.” –Jack Sweeney

When David Parsons tells us that he remains concerned about the whereabouts of his 20-something-year-old self, we realize that our talk with Zuto’s CFO is going to be different from most of those that we undertake with today’s finance leaders.According to him, “Thirty-nine-year-old Dave is looking at mid-20s Dave and asking, ‘What are you thinking?!‘”Some further probing on our part reveals that “mid-20s Dave” was roaming the English countryside on weekends as part of a wedding band, as well as a member of other assembles—including a popular Michael Jackson tribute act.   “I just went down this rabbit hole where I was working weekends as a musician and doing studio work in the evenings,” explains Parsons, who adds that his weekend music tours would often book-end 70-hour workweeks in corporate finance.“I don’t mind working the hours, if I get to do what I love doing,” continues Parsons, who began serving in a succession of FP&A roles once he was safely beyond his 20s.“I have not necessarily built my career by trying to fill niches and gaps on my c.v., which is, by the way, a good way of going about things—but it’s just not for me,” remarks Parsons, who notes that he began to find his work increasingly satisfying as he moved into a number of commercial finance roles, which eventually led him to accept a position with UK-based automobile finance and loan company Zuto.“Basically, we begin by placing a customer with a lender and a preapproval, which means that we can tell them with a very high degree of accuracy whether the lender is going to accept them,” reports Parsons, who points out that Zuto deploys a sizable team of car-buying experts who can offer customers one-on-one service for vehicle history checks, free vehicle valuation checks, and the like.Parsons recalls that at the time that the CFO role opened up at Zuto roughly 5 years ago, he was overseeing FP&A. Nonetheless, although the company was evaluating other CFO candidates, he knew that in the end he was a good fit—and not necessarily because of his familiarity with the business.Says Parsons: “It really comes down to being a cultural fit, and for me, I found that this business is doing something that I believe in.” –Jack Sweeney

When OpenAI, the creator of ChatGPT, recently announced that it would be opening its first office outside the U.S., few who were roaming the tech corridors of Silicon Valley likely were surprised that the generative AI company chose London for its new outpost.As a backdrop to the decision, British Prime Minister Rishi Sunak has been energetically pitching the UK as the intellectual and geographical “home” of AI, at the same time that UK executive recruiters have been busy compiling evidence to convince tech prospects that the UK is on the verge of becoming the next Silicon Valley.Such claims are bold moves indeed, but ones for which a resume such as that of American Michael Bannon might serve the recruiting community as “Exhibit A.”  A quick glance at Bannon’s bio reveals a familiar professional trajectory, from his 11 years as an investor with TPG Global of San Francisco to the operations side, where to date he has occupied the CFO office at three different tech firms. Other noted Bay Area laurels have included an MBA from Stanford and board seat with Meals on Wheels, San Francisco (2013 to 2017). Bannon’s resume is one that any aspiring Silicon Valley CFO might hope to someday replicate, although any peruser of it would also note that his professional journey has also been a geographic one.   “My assumption was that I would end up in the Bay Area, but one of the conversations that I had was with a London-based company—and you know how one conversation can quickly lead to two or three,” explains Bannon, who after 6 years in the UK recently opened his third CFO chapter with SaaS software developer Typeform.Still, based in London, Bannon points out that as the UK’s tech community has expanded, so too has the “weight class” of tech companies that he now prefers as a finance leader.“I love this size of company because I think that there really is an opportunity for each of us here as an individual to have an impact,” he notes, going on to give little to no mention of his geographically nomadic professional path. “I love building teams and building organizations—and so far, the companies of which I’ve been a part have grown significantly over the periods of time when I have been with them.”Says Bannon: “As an American who was based out in the Bay Area for close to 15 years, to now get to see the tech scene over here in Europe is a pretty special thing—it’s where I feel that I can be additive, given my previous experience.” –Jack Sweeney 

When Jeff Noto is asked to reflect back on his 35 years with Verizon, he tells us that his earliest years with the company were spent scoring quick returns on investments that Verizon had made inside its fledgling wireless business.“I always have to chuckle when I think back to how certain people thought that wireless would not be a product for very long,” comments Noto, who notes that being able to demonstrate speedy returns on investments became critical to securing future investments and for building the business case that wireless would someday soon be a viable alternative to “wire line” services.  “Now, look at things from where we sit today, when everything has been reversed and wireless now provides the main means for communication—that is, at least from the perspective of from the handset to the tower,” observes Noto, who would climb the ranks at Verizon as an FP&A executive to eventually serve in steady succession of business unit CFO roles.Asked why—after 35 years with other duties—2023 became the right time to step into a CFO role, Noto replies: “It was just a funny intersection where all things came together after the world had turned during my very long career with Verizon.”For Noto, it was time to look beyond the “handset to tower” space and all of the other familiar communications pathways.“From there, it becomes all about fiber-optics—and that’s what we do at Zayo,’ continues Noto, drawing our attention to his recent CFO appointment at the fiber-optics and network infrastructure company.Says Noto: “I don’t know that there could have been a company other than Zayo that I would have left Verizon for—this is a great opportunity.”No doubt this is a blush-worthy compliment, yet—coming from someone with 35 years at a single company—many of us are inclined to take Noto at his word. –Jack Sweeney

Among global management consulting firms, Boston Consulting Group—long recognized as one of the world’s top three “strategy houses” (along with McKinsey and Bain)—has remained an attractive early career chapter for many executives who wish to accelerate their learning by consulting to senior corporate leaders.   Such was the path taken by Sapna Kapur, who in 2007—after 4 years with Kurt Salmon and then 4 with BCG—exited management consulting in search of a corporate operations role that would allow her to apply the expertise that she had gleaned from years of serving a variety of corporate clients.At the time, Kapur could not have known that she was about to make what will more than likely be her professional life’s biggest investment of career years with a single company—nor could she have realized that upon completion of this 12-year stint, she would in short order become a CFO.Kapur’s sizable investment of career years with a single company is not unlike similar sojourns made many of the finance leaders who have shared their career journeys with us. However, what intrigues us is that she established this track record and fed her budding CFO ambitions while an employee of Google from 2007 to 2019, a span of time during which the company grew from $20 billion to $182 billion.“I joined Google when it was just starting to take a bit of a breather in order to better think about the ways in which it could grow to the next level and explore questions like, ‘Should we go for growth by 2X or by 5X?,’” recalls Kapur, who notes that the original Google operations team that she joined was made up of executives with consulting roots just like her own.“We were needed to really drive some of these types of growth explorations to better inform the leadership team at Google,” explains Kapur, who within 3 years of joining the company had begun to serve in a succession of finance roles.   Listeners will undoubtedly find Kapur’s insights into Google’s use of small teams of keen interest, as well as the collaborative nature that she regularly transmits—an attribute that she seems to take for granted.  While time limitations may not have allowed us to track the roots of Kapur’s “collaborative skillset,” we suspect that professional peers might tell us that not unlike Lady Gaga, she was “Born This Way.” –Jack Sweeney

This episode our cohosts Brett Knowles and Jack Sweeney explore the insights and commentary from three finance leaders: CFO Michael Bannon of Typeform, CFO Chuck Fisher of Turo, and CFO Jeff Noto of Zayo. The episode discusses the importance of identifying unique and key metrics for businesses, moving beyond common knowledge. Meanwhile, the cohosts discuss some of the fast moving developments when it comes A.I technologies and the planning process.  Planning Ace Michael Bannon emphasized the need for sharing information across the organization, ensuring alignment and effective decision-making. Planning Ace Chuck Fisher highlighted the metrics related to profitability, cohort performance, and customer retention in the peer-to-peer car sharing marketplace, Turo. Planning Ace Jeff Noto details his focus on finding actionable metrics that drive efficiency and better decision-making, as well as prioritizing profitable growth and identifying valuable data for operational improvement.

The meeting that Chuck Fisher brings to our attention began not unlike hundreds, if not thousands, of other meetings that he has sat in on during his 25-year business career.However, it was at one particular gathering that he witnessed the thinking that would trigger one of the last decade’s greatest strategic bets.Back in 2013, Fisher had only recently joined the business development team at Charter Communications when he found himself in a meeting that included Charter’s then-CEO, Tom Rutledge.The meeting had begun, like many others, with Rutledge highlighting a number of Charter’s recent “wins”—before his message became far more nuanced. Fisher recalls Rutledge saying, “The thing that we need to understand as a company is that we can be the best operators in the business—which I think that we are—but as long as we’re subscale, we’re always going to be playing the game by someone else’s rules and we will never have a seat at the table to define the direction of the industry.”It was later in that day—or perhaps a day or two later—when the Charter M&A team began to contemplate the acquisition of Time Warner Cable, a company roughly four times its size.“It was audacious to think of Charter as the acquirer, inasmuch as every logical design as far as how industries evolve goes would have had Time Warner acquiring us,” explains Fisher, who adds that the Time Warner deal ultimately took 3 years for Charter to complete.Along the way, Fisher reports, there were plenty of headline-grabbing twists and turns, but the organization stayed focused.“We believed that we were the better operators and had a better strategy,” remarks Fisher, who turns our attention back to the early meeting with Rutledge, when the CEO made Fisher and others realize that Charter’s operations edge wouldn’t matter unless the company did something bold to “move the needle.”“Our one big question became, ‘How do we fix things?,’” continues Fisher, who observes that Rutledge’s insights brought clarity to the transformative role that a deal the size of the one involving Time Warner Cable could play in the company’s future.Says Fisher: “Those comments became the guiding principles for us as an organization.” - Jack Sweeney

When Alex Triplett is asked to explain where and how he began acquiring his operations knowledge, he tells us that his ops focus began to sharpen as more and more roles demanded greater “specificity” of him.Back in 2006, Triplett had just completed a stint as an investment banker with Citigroup when he was hired by private equity firm TA Associates as an associate inside the firm’s enterprise software and fintech realms.“Fintech forced me to get closer to the product itself because I couldn’t be credible otherwise,” recalls Triplett, who notes that very often the company founders across from whom he sat at meetings had other options when it came to sourcing investors, so the ability to demonstrate some depth when it came to product knowledge became essential.  “I got used to it being about product, product, product,” continues Triplett, who tells us that even today, his TA years bring to mind volumes of product literature and a steady stream of software demonstrations.Still, Triplett reports that the specificity that he was able to nurture when it came to actual product knowledge was of little aid to him when discussions turned to the different operational challenges that certain founders were confronting. He attributes this void to what might be deemed the familiar investor–operator gap.“They were great investors, but they didn’t always know how to give specific advice to a company that was trying to understand whether to pivot right or pivot left,” remarks Triplett, who says that it was his growing appetite for operations knowledge that ultimately led him to leave TA and join the corporate development team at financial services software company Ion.In the years that followed, Triplett was at times tasked with being general manager of various newly acquired businesses—a succession of assignments that eventually would empower him with the specificity required to emerge as an operations troubleshooter.  “It’s great to be able to analyze the shape of things from 10,000 feet and glean insights using pattern recognition,” Triplett observes, “but do you actually know how a business works?” –Jack Sweeney 

We often like to ask our CFO guests if they remember the first time that they presented to a board of directors. For many, this happened earlier than you might expect—but few of our interviewees have exposed the benefits of “early access” for us better than Rex Jackson.“I grew up in boardrooms,” comments Jackson, who recalls being invited to his first board meeting when he was about 28.Jackson had spent 3 years at a Los Angeles law firm before signing on as a corporate attorney for a local real estate management company whose board had a budding appetite for M&A.  “For any deal that they wanted to do, I became the ‘Get It Done Guy,’” explains Jackson, who notes that his moniker in the boardroom soon began to apply to more than just M&A.“When an opportunity to land on a clear track northward within an organization presents itself, you just jump all over it,” remarks Jackson, whose early career endeavors swung open the door to a succession of general counsel roles at a variety of companies.Along the way, his “get it done” mantra helped to add some noticeable addenda to his legal career track.Jackson explains: “One time, I ended up as a salesperson; another time, I had to head up marketing. I have run R&D, I have run operations, I have run corporate development.”  It perhaps should come as no surprise, then, that when an interim CFO position opened up at publicly-traded Synopsis, Jackson—then the firm’s general counsel—shot up his hand. While he would occupy this particular role for no more than a year, within 13 months of concluding this interim tour of duty he was stepping into a CFO position at yet another publicly-traded company.Just as at Synopsis, Jackson’s next chapter began with a CFO exit.“Within 6 weeks of my arrival as a new general counsel, the company shot their CFO,” reports Jackson, who subsequently was asked by the company’s board to move into the CFO role. This time, Jackson would occupy the office for roughly 3-1/2 years.“It was at this point that I became visible on recruiter radar screens,” comments Jackson, who has to date served as CFO at four other companies, including ChargePoint, where he has been CFO for the past 5 years.Says Jackson: “I’ve had good support from CEOs and board members, and if you can get this kind of access and observe the business from a high level, then finance—since it’s horizontal within the business—will serve you well.” –Jack Sweeney

As John Rex tells it, when he first arrived inside the finance function at Microsoft Corp. in 2007, one executive greeted him with “Hey, welcome to Microsoft—if you’re still here a year from now, let’s reconnect.”A senior finance hire with experience in manufacturing and consumer products at such companies as Novartis (3 years) and Kodak (14), Rex was to find the message behind the conditional invitation particularly prescient only 12 months later, when he “very nearly got the boot.”    Seated across from his boss, Rex was “read the riot act” for having absorbed what the boss deemed to be only “superficial knowledge” of the developer’s plus-size menu of products and services.   “I knew that he was right, and I realized that what had gotten me ‘here’ wasn’t going to be enough to take me ‘there’—and that basically I had to go back to college,” explains Rex, who adds that during the months that followed, he spent nights and weekends learning everything that he could about the nuances of the “go-to-market” model  and the licensing approaches that governed the company’s flow of revenues.  Still, Rex tells us, he understood that in order to succeed as a finance leader at Microsoft, he needed to dramatically overhaul the management approaches and operating style that had served him well for the first 20 years of career.He continues: “I was accustomed to having information flowing toward me as a key decision-maker, whereas at Microsoft, interestingly, there was a much more egalitarian type of culture. All of a sudden, I couldn’t depend on information flowing to me. Instead, I had to become a very proactive consumer of information.”To increase the flow and absorption of information, Rex spent more time every day in reaching out to others in sales and product development, while at the same time allowing himself more “alone time” for consuming new information.In fact, Rex found that “alone time” was an important tenet of the Microsoft culture that underscored its founder’s wish to have the company achieve the feel of a university, where every employee had dorm room—aka office—to which to return.  Today, Rex views the hypothetical 12-month tryout period that the Microsoft executive attached to his arrival welcome as being not malicious but simply honest, given that the retention rate of Microsoft senior hires at the time was less than 40 percent.Says Rex: “In the end, I became not just a much more effective leader but also a more credible one because I understood the business much better than I had before.” –Jack Sweeney CFOTL: As a former CFO and now ongoing C-suite leadership coach today, how do you feel that CFO leadership has changed over the years?Rex: Well, I’m going to take the liberty of extrapolating what I’m observing about leadership and applying it to CFOs because I have a very hard time in separating CFOs from other senior leaders. There are some things that they all very much have in common, but let’s look at things from the perspective of the CFO.Over time, particularly in American business, we reward people for knowing their stuff. Now, there’s nothing wrong with this. You need to know your stuff. I myself really needed to bone up and know my stuff at Microsoft. Doing so is just vital.The evolution that I see happening in the business world—and this fully applies to CFOs—is that the best leaders are developing this combination of subject matter expertise and deep curiosity. This allows them to show up with what I call “humble confidence.” They are very, very confident in their subject matter expertise, as they should be and as they need to be, because this is required of them. But they are also extraordinarily curious about the vast universe of things that they don’t know. Maybe this is the marketplace; maybe it’s opportunities. They just have insatiable curiosity. As a result, in virtually every instance they show up not as arrogant—even though they know so much—but as humbly confident and curious.So, whereas the CFO of years gone by would often show up as the know-it-all with a tell-people-what-to-do, tell-people-what-not-to-do kind of attitude, I would say that today’s CFO is hypercurious about what’s possible for their enterprise, for their market, for their customers, for their organization, and for their people. They’re bringing curiosity to every conversation. This leads them to take an approach that is much less interrogatory than it used to be.When I was growing up in the corporate world, it seemed to me that the job of senior leaders was to interrogate everybody else. Every time I went to a strategy review or quarterly performance review, it felt like a dental visit. The best leaders today have a different approach. They’re just wildly curious about everything and bring this mind-set of curiosity to every conversation. This has a multiplying effect because it encourages people to think beyond their normal boundaries—including those in

Mike DePrisco is the new CEO of the IMA, taking over from Jeff Thompson who led the organization for nearly 15 years. The IMA recently celebrated its 100th anniversary and aims to support and optimize the accounting profession while helping individuals achieve their career aspirations. Mike DePrisco has a background in higher education and previously worked at the Project Management Institute before joining the IMA. The IMA has over 140,000 members globally and focuses on providing competency, knowledge, and skills to drive business value in the finance and accounting field. AI is expected to have a significant impact on the accounting department, and the IMA aims to help its members navigate and leverage new technologies to create positive outcomes for organizations and society.

Rick Rosenthal had been working as an investment analyst at Bear Stearns for some 3 years when the bank became a casualty of the subprime mortgage crisis.He remembers sitting in front of his Bloomberg terminal in March 2008 and watching a news conference at which a Wall Street expert was assuring viewers that Bear Stearns was a solid company—just as the bank’s stock began to plummet.  In a deal reached a few days later, JPMorgan Chase agreed to pay a mere $2 a share to buy all of Bear.“While our fund had been performing well, JPMorgan had its own, so the question became, ‘What is going to happen to our fund?,’” recalls Rosenthal, who became part of a team of Bear veterans who ultimately were spun out by JPMorgan to manage the fund independently.Reports Rosenthal: “Relative to traditional asset management funds, we actually performed pretty well, but I did come to understand much more clearly how integrated the financial system is into the greater economy.”Rosenthal remained inside the investment banking realm until 2013, when he was named vice president of finance at CLEAR, the biometrics technology start-up that had introduced a menu of offerings to boost security measures at airports and stadiums.At CLEAR, Rosenthal was finally able to satisfy an “operations itch” and acquire the operational skills that he now views as being critical to stepping into a CFO position.To help underscore the career-building value of being able to cite experience in multiple operational and functional tasks, Rosenthal tells us about a productivity metric that he helped to develop while at CLEAR.Historically, a total sales figure had been tabulated each day, along with a total sales per employee number. However, visibility into the sales function remained limited, and it was felt that management had too few levers to drive new sales.“Since I oversaw the payroll function, I had visibility into the number of hours that different employees worked each day and could actually see the sales that each made,” explains Rosenthal, whose next step was to engage the operations team responsible for employee scheduling.“The idea now was to assign the top performers to times when the lanes at the airport were the busiest,” comments Rosenthal, who adds that the experience of having advanced a new metric revealed to him not only the power of the operator’s view but also the risks of continuing to allow one data point to cloud over new opportunities.Says Rosenthal: “Here was an important segment of employees that we had just not focused on before because they hadn’t been generating a high enough overall volume of sales to merit attention.” –Jack Sweeney CFOTL: Tell us about Clara Analytics … what does this company do, and what are its offerings today?Rosenthal: Clara Analytics is an AI-based software platform for claims organizations inside the commercial casualty industry. So, what do I mean by this? Think about an adjuster who’s working at a carrier or maybe even for a self-insured company, as many firms today manage these risks in-house without using an outside carrier. An adjuster may be managing 100-plus claims at any given time. There’s a lot of information on these that’s coming in on a daily basis, and it’s hard for any individual to read and comprehend all of it on sort of a real-time basis. What ends up happening is that they’ll look at each claim periodically. Every 30 days, or even less often, they’ll review what’s transpired since they last looked. What our tools do is to monitor all of the relevant information daily, so that we can alert adjusters as to which of their 100 claims require their immediate attention on any given day.This allows the adjuster to be more strategic in managing the claims and optimizing outcomes. What drew me to CLARA Analytics was that it was an opportunity. It’s a series B company. The CEO, Heather Wilson, has a tremendous background. She was the former chief data officer at companies like Citi, AIG, and Kaiser. She’s on the board of Equifax. I met her, and we just clicked from Day One. This was a really interesting opportunity on top of that because she was relatively new to the company. We had this opportunity, essentially, to rebuild from scratch some of our team, some of our products, and our go-to-market strategy. We could really think through how to invest capital in a way that was going to get CLARA growing significantly. We’ve made these investments and now, excitingly, have seen revenue grow tremendously. 

Back in 2011, the buzz surrounding the launch of Redbox’s Blu-ray disc rental business was getting increasingly dour.For Taryn Aronson, who had been hired to help to execute the firm’s digital content strategy, the performance woes of physical discs were not anything to lose sleep over.However, the negative notions surrounding Blu-ray’s lackluster performance drew Aronson’s curiosity.According to the buzz, the root cause of Blu-ray’s performance blues at Redbox was that Blu-ray was “a low-margin business.”“This just didn’t make sense to me because as a rental business, the driver of your profit is inventory turns,” explains Aronson, who notes that data showing robust turns of Blu-ray discs by Redbox competitors had exposed that demand was not the issue.     Meanwhile, a senior content leader at Redbox had recently broadened Aronson’s role, allowing her to troubleshoot for both digital and physical content. Having started her career as a financial analyst at Blackstone Group, Aronson first jumped into the media world at NBCUniversal, where she had become involved with the launch of streaming service Hulu. She would subsequently join Redbox’s strategy team after having completed an MBA degree.In the ensuing months at Redbox, Aronson dug into the numbers and began to educate others on the true economics of Blu-ray versus SD and the practices that optimized the buying and allocation of Blu-ray discs at Redbox.Reports Aronson: “I got people on board, and we were able to drive a ton of incremental profit for Redbox.”Aronson’s key takeaway from the Blu-ray experience was the importance of understanding the role of finance and leveraging data to make better decisions across the business. As finance leaders, Aronson tells us, it’s crucial for us to work in partnership with colleagues and to make smart trade-offs to increase value for the company. –Jack Sweeney

Sruthi Lanka is clearly not the only CFO who began her professional career at blue chip investment house Goldman Sachs.However, she may be one of the only CFOs—if not the only one—who can trace her career roots to Goldman’s technology engineering team.Back in 2009, as the economic downturn dispatched a daily dose of bad news, Lanka was tasked with separating Goldman’s nervous bankers from their long-tenured messaging device of choice:  the BlackBerry.  “Most banks would not even entertain the idea of switching because the BlackBerry was so locked down and considered to be ironclad,” explains Lanka, who notes that while Apple’s iPhone had become a popular alternative to the BlackBerry inside a number of different industries, bankers were known for clutching their BlackBerrys—and Goldman was no exception.According to her, “We found that most Goldman employees were already living on the iPhone, but meanwhile they would still carry this clunky BlackBerry.”After 3 years with Goldman Sachs, Lanka found herself being led into another realm by the same curiosity that had once caused her to become an engineer and subsequently drawn her to all things tech.A typical self-question of the time was “How did bankers make the decisions that they made about about whether to invest or not invest?” “This was all lost on me as an engineer,” recalls Lanka, who would return to school for an MBA and subsequently open her next career chapter as an investment banker.With Royal Bank of Canada, Lanka advised clients during pivotal moments of their company’s trajectory. She found investment banking to be empowering, as she was able to work with seasoned CEOs and CFOs, but at the same time it was frustrating for her. Lanka tells us that it was then when she realized that she wanted to build a company rather than just advise others about theirs.This experience led her to MoneyLion, where as head of strategic finance she leveraged both her finance acumen and tech engineering skills to build a data team to help to realize the early-stage start-up’s data-driven vision—a combination of skills and collaborative approaches that she would once more rely upon after stepping into the CFO office at Public.com in 2020.     Says Lanka: “It’s not about having all of the answers but about knowing the right questions to ask.” –Jack Sweeney 

Even today, Dayton Kellenberger marvels at his good fortune in having landed inside the corporate finance department of The Coleman Company, Inc..Of course, like a lot of career success stories, this tale had timing as a large contributor, especially inasmuch as and a little more than 10 years ago, Coleman was experiencing declining gross margins across its business.To Kellenberger, a recently hired business analyst, Coleman’s shrinking gross margins seemed to present not only a problem-solving challenge but also an opportunity to help to rewire a renowned brand’s customer best practices.   “When you’re part of a consumer packaged goods (CPG) company, you basically have one shot at the beginning of the year to do an annual line review with a customer,’” explains Kellenberger, who adds that at the time, the process might have involved having a “seller” from, for example, Cabela’s freely thumbing through different Coleman catalogs while casually signaling to a Coleman representative, “Okay, we’d like to sell this product.”  “The process change that we made was to get finance involved from the very beginning and have us run the line reviews so that we would create one catalog of feature products,” recalls Kellenberger, who notes that the new catalog proved particularly invaluable for what it displayed internally.  Comments Kellenberger: “Because we could see what a product’s margin was from the previous year and compare it to the current one, we could flag low-margin products, consider replacement products with higher margins, and sometimes even sunset certain SKUs.”Kellenberger believes that the resulting price volume analysis exposed the previous risks of making business decisions based on analysis that had historically seldom penetrated beyond the customer or product category level.“What we learned at Coleman was that a single SKU at a single customer could be responsible for dragging an entire product category down,” remarks Kellenberger, who reports that the analysis also exposed the alarming fact that Coleman had at times unintentionally been replacing high-margin products with lower-margin newer ones.Looking back, Kellenberger observes that Coleman’s margin decline turnaround might have had a different outcome had the manufacturer not rejected certain popular theories.At the time, Kellenberger remembers, one management team member attributed the decline to “rising prices in China,” while another suggested that the downturn was due to “manufacturing snags in the U.S.”Says Kellenberger: “This all began with a debate that was rooted not in fact but in emotion.” –Jack Sweeney

Are you tired of sitting through unproductive monthly meetings that turn into show-and-tell sessions? Do you want to shift your focus to key metrics that matter and move away from storytelling to a more data-driven approach? In this episode of the Planning Aces podcast, Cohosts Jack Sweeney and Brett Knowles feature the commentary and insights of three finance leaders who don’t mind displacing the status quo as they seek to optimize their business metrics and drive performance. Episode #23 kicks off with the hosts featuring recent commentary from Dayton Kellenberger, CFO of Vendavo, who shares his experience with implementing a metrics-based approach to monthly business unit reviews. He explains that they shifted their focus to key metrics that matter and moved away from storytelling to a more data-driven approach. Dayton also discusses the importance of optimizing SAS gross margins, which is a cross-functional effort that involves finance, sales, cloud ops teams, and customer success teams. Later in the episode, Celeste Ackert and Jason Quinn share their insights on creating cross-functional dashboards and raising the profile of metrics within an organization. Brett emphasizes the importance of using planning tools to build cross-functional dashboards, as it allows for better integration between the planning and operational cycles. He also highlights the significance of customer contribution analysis in optimizing resources and identifying areas of sub-optimization. Jason Quinn also discusses the importance of cultural norms in achieving desired outcomes. He emphasizes the need for fairness, transparency, kindness as a service, pursuit of truth, and trust through transparency. Brett summarizes Quinn’s points into three categories of measures for FP&A professionals: the overall scoreboard, success potential (leading indicators), and experiences. Overall, the episode aims to highlight the takeaways and provoke listeners to think about other ways of monitoring how their businesses are performing. Related Episode Content

While April 2020 may forever bring to mind corporate corridors newly silenced by COVID 19’s arrival in the United States, CarParts.com CFO Ryan Lockwood will likely always remember it as the month when opportunity knocked.Having spent the previous 10 years in investment management, Lockwood, a portfolio manager for a Southern California investment house, was looking to move to more of an operational role when he got a call from David Meniane and Lev Peker of the management team at U.S. Auto Parts, the car parts retailer that was about to rename itself CarParts.com.“They said, ‘Why don’t you come out to our offices, and we’ll talk?,’ which I was a little nervous about because COVID had arrived only maybe 4 weeks earlier,” remembers Lockwood, who notes that in the past he had offered the business leaders friendly advice as a “capital markets buy-side professional.”“They told me, ‘Look, it will just be the three of us in 25,000 square feet of office space—just come by and talk,’” explains Lockwood, who adds that the two men were in the midst of executing an ambitious turnaround plan for the business. Ultimately, they offered Lockwood the position of senior vice president of finance.Lockwood accepted, and in the months that followed, the business found new traction along its turnaround journey as the auto industry’s struggling supply chains helped to spike car prices for both new and used cars and CarParts.com found itself serving a swelling population of online customers.For Lockwood—who would be named CFO in Spring 2022—the focus became data insights and profitability for every customer transaction in order to ensure that the company’s upward trajectory would continue.Says Lockwood: “We needed a lot more data insights about our customers, and fulfilling this need has pretty much informed our every decision.” –Jack Sweeney

Of all of the places future CFOs could have been employed in the late 1990s, the printing division of RR Donnelley might seem to have been among the least likely.However, it’s important to note that this period predated the wide deployment of EDGAR, the database system that electronically automates the collection, validation, and acceptance of financial documents by the government’s SEC division.  Hence the printing division of marketing communications giant RR Donnelley remained one of the country’s largest hubs of activity surrounding the creation, printing, and submittal of financial documents.“For time-sensitive documents, there would be a deadline to be met each afternoon in order to enable documents to be flown and then hand-couriered to the SEC’s offices,” recalls Celeste Ackert, who tells us that in order to better accommodate any clients who might drop by, the office space that she occupied with others featured a half-door whose bottom was closed and top always open.For Ackert, who had become an eagle-eyed project manager inside Donnelley’s printing bullpen, the endless flow of financial documents served to satisfy a growing operations appetite before morphing into a portal from which to observe future career possibilities.“I would be flipping through these SEC documents and thinking to myself, ‘You know what?—perhaps I’d like to see myself in a prospectus someday,’” remarks Ackert, who after 6 years of serving Donnelley clients segued into a series of corporate finance jobs first by leveraging her printing operations expertise and subsequently by climbing the ranks as an FP&A all-star.Before leaving Donnelley, Ackert—much to her credit—decided to balance her “prospectus ambitions” with some added ballast for the journey ahead: an MBA degree.Comments Ackert: “I wasn’t really certain how I was going to get there, but these two things equipped me with some fire.” –Jack Sweeney

It’s perhaps appropriate that Scott Healy’s finance career began at an airport. With recently displayed boarding pass in hand, Healy thought that he was ready for takeoff—only to have his new boss board with a mystery box under one arm.“He was carrying a package that I thought was some sort of welcome gift for me because from the outside you could see some cookies and things to eat,” recalls Healy, who upon closer inspection discovered that while the package did indeed contain a few treats, it also held 15 prospectuses.   “He expected me to read and analyze each of them during our 6-hour flight from San Francisco to Boston,” continues Healy, who uses the story to illustrate the first of multiple lessons that he believes became invaluable to his career.“First, I learned how to critically process large amounts of information, regardless of whether it was communicated verbally or in writing,” reports Healy, who tells us that in the years ahead, the processing pace never let up as his ability to consume information became further improved by the the many prospectuses that he himself would come to author.Another lesson that became critical to Healy’s finance career was learning how to pitch clients.      “Pitching is a bit like speed dating—generally, you have 5 minutes to capture someone’s interest, and if you don’t, you will not get the transaction done,” comments Healy, who credits his ever-maturing pitching acumen with winning over one client in particular.“I had this very detailed pitch planned, but when we sat down, the client said to me, ‘There’s absolutely no chance that you’re ever going to do one of my projects,’” remembers Healy, who adds that for the next 30 minutes, the client listed all of the specific terms that he would expect in a purchase agreement.“I listened, I commented, and slowly I got him to agree to talk further,” remarks Healy, who notes that he countered each specific term being required by the client with a “mini pitch” designed to address each item.In the end, the client rewarded Healy with the project, a feat that speaks highly of Healy’s ability not only to pitch, but also to negotiate—which the CFO admits might well be his greatest skillset.Says Healy: “I’ve negotiated in 12 different countries and on four different continents. One time, I even negotiated for 76 hours straight.” –Jack Sweeney

While chief accountant for the SEC’s investment management division, Alison Staloch reports, she found herself being greeted by a degree of inclusive enthusiasm that she had seldom encountered before.“People would say, ‘Great, the accountants are here!,’” recalls Staloch, who tells us that accountants at divisional meetings were sometimes sparse in comparison to the number of agency attorneys seated at the table.“Coming from a place where everyone was an accountant, this was new to me,” continues Staloch, who tells us that the commission’s high regard for her expertise and the accounting discipline in general helped to make her 5-1/2-year tenure there a satisfying career chapter.Having joined the organization as part of the SEC Fellows Program, Staloch found that her experience there seemed to grant her a healthy dose of professional activation—something that she admits that her early career had not always provided in large supply.  “I wavered a lot early in my career—I took the MCAT but didn’t go to medical school, and I took the LSAT but didn’t go to law school,” remarks Staloch, who as a seasoned KPMG auditor found herself similarly vexed with regard to possible next opportunities behind the doors at that firm.The SEC Fellows Program, however, was different. “I thought to myself, ‘Wow!—this is just a great way to become ingrained with an understanding of how regulations impact the accounting standards that companies operate under,’” remarks Staloch, who eventually exited the SEC in Spring 2021 to step into the CFO role at Fundrise, a software company that gives investors access to commercial and residential real estate deals by pooling their assets through an investment platform.Self-dubbed as the largest “direct-to-consumer alternative asset manager,” Fundrise has future investor-related ambitions that no doubt made Staloch’s resume—rich with regulatory smarts and investment management intuition—an attractive match.Says Staloch: “At the time, I still had thoughts about going back to public accounting. I do have a deep respect for that profession, but this came up somewhat serendipitously after I met Fundrise’s CEO through my network. He was very visionary and inspiring as he explained Fundrise’s mission, and it became very appealing to me.” –Jack Sweeney

Gray-haired late-night fans may remember when David Letterman sought to ingratiate himself with his network’s new owner, General Electric Corp., by hand-delivering a bowl of fruit to GE’s executive brass. Nearly 20 years later, Simone Nardi became a benefactor of GE’s media aspirations when he traded a senior manager position on GE’s audit team for a unit CFO role inside GE’s plus-size media holdings enterprise, NBCUniversal.   “While a member of GE’s audit team, I had had the opportunity to work with the head of GE’s audit staff, so when she was named CFO of NBCUniversal, she called me when she had an opening there," recalls Nardi, while referring to GE colleague Lynn Calpeter, who stepped into the CFO role at NBCUniversal in 2003 and then later returned to GE in 2011 upon the sale of the company to Comcast. That very same year, Nardi was able to take advantage of a new CFO opportunity that surfaced inside NBCUniversal Networks International's TV Production business, which allowed the unit CFO to open his first post-GE career chapter without having to change jobs.    In the years that followed, Nardi tells us, he stepped into CFO roles at a number of different companies, one of which (fuboTV) he helped to take public.   Still, few chapters have been as formative for the finance leader as his years at GE, which seemed to achieve a familiar rhythm over time. Says Nardi: “The approach involved different businesses, different projects, and different teams globally. We’d connect locally, map out the project, deliver it, and go on to the next one.” –Jack Sweeney

By the time Russell Lester landed inside Intuit’s department of analysis in 2009, the unremarkable career path on which he had first set out nearly 10 years earlier had become brimming with possibilities.Back in the early 2000s, Lester tells us, he was hired by the company Harland Clarke (now Vericast) as an analyst specializing in customer information and insights.“This was not traditional finance, and I was sort of tiptoeing around what we would broadly call ‘analytics’ today,” remembers Lester, who notes that his adeptness with data analysis eventually resulted in his assignment to a role responsible for pioneering the company’s performance management discipline, which subsequently helped to open the door to Harland’s financial planning and analysis function.At the time when a recruiter for Intuit called, Lester was responsible for overseeing Harland’s FP&A discipline. It seemed that one of Intuit’s divisional presidents was seeking to hire a senior finance executive with a distinguished data insight and analysis resume.“I had the FP&A background, and at the same time it was clear that I had been involved with things that touch the customer as well as the go-to-market team,” recalls Lester, whose career at Intuit is notable in part for his inclusion on the due diligence team involved in the headline-grabbing sale of Intuit’s financial services data insight division to private equity firm Thoma Bravo for more than $1 billion.No longer an anomaly, Lester’s customer-centric, data insight resume was now capable of opening doors to both senior finance and operational roles.In 2017, Lester accepted a VP of marketing operations position with Keap, a CRM applications vendor that immediately tasked him with establishing a single source of truth for data across the organization. It wasn’t long before Lester’s world was once again intersecting with the finance function, a development that eventually led to broader planning and analysis responsibilities across both operations and finance.A couple of years later, Keap found itself in search of a new finance leader—a development that Lester was monitoring somewhat passively until a mentor challenged him to throw his hat in the ring.  “He told me that he thought that I was already ‘doing the work’ and that I should have a conversation with board—so I did,” explains Lester, who would be named CFO of Keap in early 2020.Reflecting on the career path behind him, Lester can’t help but draw our attention to the quarries of customer information that he once mined daily.Says Lester: “We all perhaps have heard the advice ‘Connect yourself to numbers, and you will always have a job.’ Well, someone once told me: ‘Connect yourself to the customer, and you will never go hungry.’” –Jack Sweeney 

For business leaders these days, a thoughtful response to customer queries concerning AI is indispensable. As CEO Planful Grant Halloran demonstrated this week at Planful's Perform23 customer conference. CEO Halloran emphasizes the need for caution and thoughtfulness when it comes to AI, noting that while it presents an exciting opportunity, there is still a lot of uncertainty and potential legal and security implications that need to be addressed. He also discusses the speed of change that comes with AI, which he believes will ultimately create more opportunities for better lifestyles, but will require adaptation from society. 

Last October, when it was announced that Bobby Leibrock would become the next CFO of IBM subsidiary Red Hat, finance team members no doubt understood that the open-source developer was coronating not just any IBM veteran but a strategic finance executive who for years had been entrenched along the front lines of IBM’s software acquisition activities.Leibrock’s M&A resume began around 2006, when IBM acquired content management software developer FileNet for $1.6 billion.   “They asked me to be what was known as a ‘product pricer,’ a role that involved figuring out how to merge FileNet’s portfolio into ours from a pricing standpoint,” explains Leibrock, who notes that along the way he would frequently find himself seated across the table from the acquired company’s management while he stared down at a list of pricing-related questions.Fast-forward to IBM’s acquisition of security intelligence software developer Q1 Labs in 2011 and Leibrock’s appointment as CFO of the new security software unit that IBM established to house its newly acquired security offerings.“IBM would buy some 12 to 15 software companies a year, and while the security software sector wasn’t the biggest involved, it was strategic in that it connected IBM’s identity security with its data security portfolio,” recalls Leibrock, who adds that his 19 years at IBM remained largely inside the software lane and seldom if ever crossed over into the tech company’s hardware or professional services businesses.  Thus Leibrock’s call to leadership wasn’t immediate, and his career appetite seems to have been driven perhaps not so much by titles as by challenges. Still, as he advanced upward within IBM, the CFO path began to come more into focus.Reports Leibrock: “I wasn’t always planning to be a CFO, but from having had the opportunity to sit across from CFOs, I sort of learned what I wanted to be as a leader through observing both the good and the bad.”  –Jack Sweeney

Back in 2010, when the flow of hiring by investment banks had been reduced to a meager trickle of new faces in the wake of the economic downturn, Aneal Vallurupalli walked through the doors of San Francisco’s Union Square Advisors.    For Vallurupalli—a recent graduate of a Bay Area college not necessarily known as a feeder school for investment banks—the job offer from Union Square seemed to validate the notion that banking was meant to be his career lane.Still, Vallurupalli tells us that from his early banking days forward, he always viewed investment banking as a place to learn but not necessarily his ultimate career destination: “Investment banking, to me, was kind of like a physician’s residency—it put the foundation in place.”  At the same time, the firm’s unmitigated drive to serve its clients provided him with many “learning moments,” including one client assignment that remains particularly salient.According to Vallurupalli, a private equity client with an appetite for leveraged buyouts asked Union Square to provide a rundown on 30 different companies and brief its investment committee on the results when it met 4 days later.     “Over those 4 days, we literally did not go home—I slept under my desk for a total of 2 hours and worked straight through in order to try to meet this deadline,” recalls Vallurupalli, who after 2-1/2 years with Union Square joined Guidewire Software to start up the developer’s post-IPO corporate development team. Along the way, Vallurupalli became increasingly interested in the day-to-day operations of the company and began to seek out opportunities beyond corporate development in order to ease his growing operations itch.Says Vallurupalli: “I’ve never thought about titles, to be honest. I always asked myself: ‘Where could I go next? What would be interesting? How do I take my prior experience to the next opportunity and allow it to be leveraged?'” –Jack Sweeney

Back in 2006, when Paul Sheriff had only recently been named group financial director for a midsize banking business based in the United Kingdom, his team noticed that the profit margins of a certain banking product were experiencing a steady decline.What’s more, the customers being drawn to the product were deemed to be at “higher risk” than the bank’s other customers.  While Sheriff tells us that he helped to put an end to the product’s life, he also wants us to know that the numbers behind the problematic product appeared to be hidden in the bank’s overall financial statements.“The numbers from the backward-looking book of customers were dwarfing those of new customers such that everything looked okay,” explains Sheriff, who notes that an effort to study the bank’s new customer data separately was what suddenly flagged the troubling trend.Sheriff relates that once the numbers made clear that the product was not sustainable for the business in the long run, canceling the product ultimately prevented the bank from suffering significant losses when the financial crisis arrived 18 months later.“The real takeaway for me was to always delve into the details behind the data,” he observes. “The overall position may look good, but there will likely be nuggets that look not so good and signal something else.”When asked about how he was able to put the brakes on the product line, Sheriff emphasizes the importance of taking people on the journey and building consensus. He advises not to make snap decisions and to allow time for reflection and consensus-building.Sheriff first began acquiring consensus-building skills early in his career when he managed different teams. He tarted with a small team of three people and then gradually progressed to managing a team of 300. He emphasizes that the tools and techniques that he developed while managing bigger teams have helped him in his current role as CFO of NewDay. –Jack Sweeney 

By the time the general manager of Intel’s data center chipset business parted ways with the company, Julie Swinney had already advanced into one of their coveted business unit CFO positions.To Swinney—who had already served in a series of senior finance roles—the GM’s departure seemed to leave a startling void in a business that served as a key enabler for Intel’s server business at large.The unexpected opening prompted Swinney to raise her hand and issue what perhaps was a bold proposal to be coming from an executive who had thus far resided within Intel’s career ropes—the functional restraints that gingerly guide the chip maker’s finance career builders.  To jump beyond finance, Swinney tells us, with little hesitation she put forth her solution to the challenge at hand: “We absolutely need a GM. We don’t have one, and I want to step in and run this business.” It perhaps goes without saying that Intel management accepted Swinney’s bid, allowing her to establish a career point for comparison with the finance roles that she had previously played.“You don’t always appreciate the gravity of responsibility that a GM experiences when their territory spans from sales and supply chain management to people and culture,” remarks Swinney, who in turn promoted one of her finance team members into the business unit CFO role that she had been required to vacate.For Swinney, the GM position became just the latest twist in a career that had not always featured traditional moves. In the past, for example, while many of her finance peers had set their sights on Intel’s larger business units, Swinney had opted for a CFO role in Intel’s Software-as-a-Service start-up group.“I was told by several of my peers that it was not the obvious choice for me,” she recalls, “but that experience turned out to be foundational to building my Software-as-a-Service knowledge.”Similarly, Swinney tells us that her career chapter as a GM added an indelible lesson to her CFO leadership skillset that she regularly seeks to teach to her finance team members and reports:“Ultimately, what that experience cemented for me was the enterprise mind-set: Firm over function. It was important that I step into a different role because that is what the company needed of me at that point in time.” –Jack Sweeney

Among the keepsakes that Craig Conti collected during the more than two decades of his finance career, the item to which he refers simply as “the list” remains one of his most prized career souvenirs.Having graduated from General Electric’s Financial Management program in 2001, the 20-something Conti had only recently been assigned to GE’s corporate audit staff when he was dispatched overseas for a 5-year tour of duty.It was during the first 12 months of Conti’s years abroad that he received a job review from a manager who asked him to create a list of the skills and experiences that he expected to accrue during his years abroad.Recalls Conti: “The manager was literally my own age, but he was very forward-looking.”For the next 5 years, Conti’s geography was in regular rotation from Brazil to Mexico to Eastern Europe, and, as his location changed, he would add to his list of experiences.“All of the skills that I had originally put down were definitely realized, but the experience was a lot richer than that and the list was whole lot longer when I came back,” continues Conti, who notes that over time the list of items evolved from being mainly one of hard skills to becoming a chronicle of business insights that would ultimately reshape his view of business.  “I learned how to operate and think globally, and I discovered there were other ways to solve problems,” remarks Conti, who tells us that he once augmented his problem-solving acumen by observing how a broken blade was replaced on a factory floor near Florence, Italy.“The fact is that you don’t have a prayer of understanding the complex level of accounting behind something like that without going out and physically seeing what’s taking place,” Conti comments.Still, it was perhaps the developing world that left the most lasting impression on Conti, who believes that American employers who have yet to move overseas should not underestimate the quality of job candidates currently available in the developing world.Says Conti: “If you’re going international, remember that talent resides in the places that you’re going to—and what matters most may not necessarily be the talent back home.” –Jack Sweeney

When Jason Quinn landed in Europe back in 2008, he was the youngest of five American expats being deployed by digital disrupter SMB printer Vistaprint of Boston, Mass.For the next 5 years, Quinn would be involved in a string of business acquisitions that would grow the digital printer’s European revenues from nothing to more than $500 million annually.Based in Barcelona, Quinn spent roughly 3 weeks of every month traveling to other parts of Europe to evaluate the operations of different businesses as he and other executives sought to determine whether there was a solid business case for acquiring a company.“I had the luxury of seeing into firms at both the executive and middle management levels, so I was able to acquire an understanding of how the executive team was operating and how the decisions that they would make would trickle down within the operation,” explains Quinn, who adds that as deal activity grew, Vistaprint ended up deploying a corporate development team from Paris to complete some of the initial due diligence.  As the number of acquisition candidates grew, Quinn was tasked with taking a deeper dive into a target company’s operations, so he would often spend a number of days with company’s leadership team in order to better assess whether there could be a cultural fit.“’Can this be one plus one equals three?’ would usually be the question that you were trying to answer,” continues Quinn, who points out that the answer to this hypothetical query was also dependent on whether his team believed that the acquisition candidate would succeed post-merger under a flat management model.“We believed that flatter was better and that this was really an efficient way to grow,” comments Quinn, who notes that along the way he acquired a deeper understanding of manufacturing logistics as well as the pre- and post-sale dynamics of go-to-market strategies for both B2B and B2C companies.However, his central role would always center on supplying the answer to the question of whether there was a strong business case for advancing a potential deal.“When they brought something to the table through the pipeline, I would vet the business case first from our ability to execute it and then from a cultural perspective,” recalls Quinn, who stresses the significance of understanding and respecting cultural norms as well as local competitors.Says Quinn: “If you’re going to go international, you must go all in and be prepared to make the investments to win in local markets because you’ll be facing local competition within their own primary market.” –Jack Sweeney

Planning Aces Guest Host Brett Knowles, an expert in FP&A and planning realm, suggests that GPT can be used as an extra member at the planning table, providing a catalyst for exploring ideas and expanding horizons. By generating scenarios and validating strategies against them, planners can identify environmental and situational factors that need to be true for a strategy to work. But the true power of GPT lies in its ability to test a plan through the eyes of different stakeholders, such as investors, regulators, competitors, and employees, before presenting it to the executive committee. This allows planners to pretest their plan against a vast knowledge base, beyond the limited experience of the leadership team.

Back in 2008, when Jim Cox was controller for investment management software company Advent Software, he was invited by that firm's founder and CEO, Stephanie DiMarco, to accompany her to an investor meeting. “I just sat there smiling and hoped that nobody would ask me a question,” comments Cox, recalling one of a number of experiences that he credits with helping him to step beyond his accounting career roots. The meeting’s biggest take-away, Cox tells us, was about repetition. He explains: “Guess what? All 20 investors asked six of the same questions and two questions that were unique to them.” Looking back, Cox believes that DiMarco was providing him with an opportunity to not only develop a rapport with investors but also polish his communication skills. “When Stephanie brought me along, I think she was like, ‘Let’s try this out,'" continues Cox, who stepped into Advent’s CFO office in 2009, only 3 years after joining the company.    Cox had been recruited to Advent by a VP of finance who had formerly been a client of Cox’s when he was an accountant at Pricewaterhouse.    “Be good to your clients,” advises Cox, who credits yet another client executive with encouraging PwC to relocate him to New Zealand for a 2-year stint. Asked about his early career’s lengthy tenures at PwC (10 years) and Advent (9), Cox reports that he doesn’t think that he missed out by not changing jobs more frequently. “You can stay at the same company, but it’s about doing different things,” he comments. Today, having served in multiple CFO roles, Cox likes to measure his stint as Advent's CFO differently since its was publicly held: “I like to say that I was a public company CFO for 22 quarters—because when you’re a public CFO, you live one quarter at a time.” –Jack Sweeney

In 2011, after Chris Halpin had rejoined his colleagues back at Providence Equity Partners’ New York offices at the completion of a 3-year stint in Hong Kong, he found himself being confronted by something he had rarely experienced before: boredom.“I had this kind of existential angst—that I didn’t want to die and have my obituary say that I had worked 40 years at Providence Equity,” recalls Halpin, who notes that it was at this point that he began to think about different operating roles in business and the possibility of landing a CFO position.Still, Halpin tells us that he reviewed and pretty much rejected the different introductions and job opportunities that quickly surfaced: “I was like, ‘No, I really don’t want to do this’—and then I almost joined another private equity firm, but that would have been just changing politics for politics.”Then, October 2012, Halpin added to his calendar an entry that seemed to all but eclipse previous possibilities and instantly loomed large on his autumn agenda: “Coffee with Roger Goodell.”Goodell, the much-revered National Football League commissioner, no doubt usually prefers to honor the prescribed time limits of his appointments, but, as it turned out, his 30-minute coffee talk with Halpin ended up going on for more than hour before Goodell ended it with an offer to introduce Halpin to a number of his lead deputies.      “Roger makes no promises, that’s for sure,” remarks Halpin, who adds that prominent Providence alum and former Comcast CFO Michael Angelakis helped him snag the initial meeting with Goodell.In June 2013, Halpin accepted a position with the NFL that kicked off an 8-year career inside the league’s business operations. Along the way, he served in a succession of strategy-oriented roles before being named executive vice president and chief strategy and growth officer in 2018.Looking back, Halpin tells us that he originally pitched Goodell for a bigger initial role with the league.  “Roger told me, ‘No, that’s the wrong way to come into the NFL—I’ll bring you in and have you get grounding, and then we’ll move you around to give you different experiences,” reports Halpin, who points out that his decision at the time was not an easy one, in part due to his prospective NFL compensation being a drastic reduction from his Providence pay.“In April or May of 2013, I came to the conclusion that if I didn’t do this, I was going to regret it—so I decided to make the jump,” comments Halpin, whose 8-year tenure with the NFL ended in January 2022 when he was named CFO of IAC, the media holding company headed by media executive and dealmaker Barry Diller.Today, having landed in a more traditional finance leadership role, Halpin says that his years with the NFL will always likely trigger conversations that allow him to continue to reflect on past decisions. It seems that career decisions have seldom been easy for Halpin—even when they’ve involved the opening of a door at the NFL.   Says Halpin: “This was not some sort of courageous jump into the breach without any reservations.” –Jack Sweeney

When Ben Chrnelich tells us that the banking sector’s recent unrest is the third period of disruption that he’s “cycled through” during his finance career, we can’t help but wonder about the other two.Of course, they are hardly a secret. As did that of many of his CFO peers, Chrnelich’s early career appears to have weathered no shortage of economic hijinks, thanks to the dotcom bubble (2002) and Wall Street’s subprime mortgage crisis (2008).“The opportunity to be sort of at the epicenter of these events really allowed me to form my risk assessment as a CFO and be able to better assess where we are on any given business cycle,” comments Chrnelich, who was working for Lehman Brothers when the investment house collapsed in 2008.Unlike many of his Lehman colleagues, Chrnelich was able to find a silver lining in Wall Street’s economic turmoil—in his case, this took the form of employment as CFO of a technology business created by NYSE to serve Wall Street clients.Known as NYSE Technologies, the business was established to target revenue opportunities for a number of software technologies that NYSE had developed in-house, as well as a number that had been acquired by NYSE.“For me, it was an opportunity to transition into a CFO role with a company that had lots of capital already invested and the support of NYSE,” recalls Chrnelich, who served as CFO of the company for roughly 6 years.In February of 2020, Chrnelich was named CFO of Symphony, which offers secure messaging and other collaboration tools for bankers and those who work with them. Three years and a number of acquisitions later, Symphony has powered up its AI strategy as it pursues its goal of providing more actionable insights to portfolio managers.   Reports Chrnelich: “We know specifically what they need, and we’re getting more face time and consideration by buyers than ever before.” –Jack Sweeney

Paolo Poma is uncertain how many times he met with bankers and investors during the first 6 months of 2009.The steady string of phone calls and conference rooms that once demanded the management of Ducati Motors Holding’s rapt attention, Poma tells us, have now blurred into a single, heart-pumping conversation.“I had to go in front of them and calculate for how long we were going be able to service the debt and comply with covenants without breaking any rules—despite the plummeting markets,” explains Poma, who had joined Ducati 2 years earlier as finance director.  An Italian motorcycle manufacturer, the firm had been acquired by a private equity investor in 2008 as part of a leveraged buyout on the eve of the banking sector’s 2008 financial crisis.Reports Poma: “The debt had been negotiated before Lehman’s collapse and now had to be serviced during this very challenging time.”On one side of the table, Ducati’s investors were expressing their eagerness to keep things moving forward, while on the other, their bankers were continuing to urge caution.  “At first, the banks were worried about getting their money back, but then it became kind of a strange situation in which they saw Ducati’s KPIs improving despite the circumstances, so they became no longer in such a hurry to get their money back,” recalls Poma, who was named deputy CFO later in 2009 upon the resignation of Ducati’s CFO, who was Poma’s then-boss. Poma would serve two years in the deputy capacity before being named Ducati CFO in 2011.In 2015, when Volkswagen’s Audi division announced that it was buying Ducati, Poma was asked to serve as CFO of Volkswagen Group Italia, an indication that he had made a positive impression on Ducati’s new owner.  For Poma, no matter what the next career chapter may be, the lessons from 2009 will always linger.He comments: “Many times, I thought, ‘Why not quit?!’—but after looking back, I would now tell myself, ‘Stay where you are! You are in a place where you are really going to grow a lot.’” –Jack Sweeney

After Galit Yaakobovitz relocated from Israel to the United States back in the mid-2000s, there was little question that the move had given her career a boost.Still, it was the next relocation—the one that would move her and her husband from New Jersey to California—that ultimately allowed her to place both feet on a finance career path.Back in 2006, Yaakobovitz was a technology implementation consultant living in Israel when she was hired by M-Systems to oversee the implementation of an ERP system for its finance function around the world. However, within 12 months, M-Systems was sold to its flash memory rival SanDisk—which left Yaakobovitz to wonder whether she would have a future at the newly merged firm.In short order, the management of SanDisk eased her concerns by offering her a spot on the global implementation team for the company’s finance organization, an appointment that required her to relocate to SanDisk’s New Jersey offices.“At the time, different geographies had their own requirements, so it was very challenging to design a system that would serve everyone globally,” recalls Yaakobovitz, who within 2 years was recruited by SanDisk’s chief accounting officer to spearhead a new revenue recognition systems project at the firm’s Milpitas, California, headquarters. Upon completion of the systems project, Yaakobovitz received an invitation to join the finance team, which meant severing ties with her technology implementation roots. What’s more, she was moved to the FP&A team rather than the accounting department, where she had spent most of her systems implementation days.“This was a huge leap for me as far as understanding the business through data analysis and other aspects went,” observes Yaakobovitz, who—after 7 years with SanDisk—next sought to slow things down for a year or two as her young family grew by joining an M&A consultancy promising more manageable hours.Nevertheless, when a recruiter called her roughly a year later and briefed the FP&A executive not about an IT implementation role but about a senior finance position at an early-stage biotech company, Yaakobovitz was all ears. –Jack Sweeney 

One key takeaway from Gainsight CFO Alka Tandan’s career journey is the importance of being open to new opportunities and pivoting when necessary.Tandan started in investment banking, transitioned to media, and then vectored again to the SaaS industry.Looking back on the first move of her career, Tandan says that she “came to a decision” and quickly became focused on the best way to execute it. “Investment banking gave me incredible exposure to a range of business models and industries, but after 5 years, I realized that I really wanted to be on a company’s journey, so business school became the tool that I used to transition to industry,” Tandan reports.To better highlight her industry career-building years, Tandan discusses with us the 4.5 years that she spent with IGN Entertainment, an Internet media company that at the time was operating as a division of News Corp. “I came in as they were separating IGN’s finance organization from News Corp., which required us to build the finance function from the ground up,” recalls Tandan, who adds that in the years that followed, IGN’s finance team became involved in six different M&A transactions.Other career chapters that Tandan highlights for us include her experience as interim CFO (2021–2022) for Gainsight, the SaaS software developer that pioneered the customer experience realm known as “customer success.” Tandan tells us that her year as interim CFO allowed her to “test out the role” before assuming the position.There’s little doubt that fortunate timing contributed to what became Tandan’s ultimate door-opener for the CFO office. Having first joined Gainsight in May 2019 as vice president of finance, Tandan had already logged 18 months with Gainsight when Vista Equity Partners acquired the firm for $1.5 billion in November 2020. Tandan would assume her interim CFO role only 3 months later.Overall, CFO Tandan’s story is a reminder that career paths are rarely linear and that being adaptable and open to new experiences can lead to unexpected opportunities.Asked how Gainsight’s finance team has worked to better educate the organization when it comes to achieving more profitable growth in the current economic environment, Tandan responds: “Luckily, since we were already with Vista, we were on the right path, so I wouldn’t say that there has been any huge shift for us in terms of educating the organization.” –Jack Sweeney

In this Planning Aces episode, host Jack Sweeney and guest host Ben Murray discuss the collaborative organizational effort behind generating business intelligence (BI) and the different places BI resources may reside within a business, with reference to an episode featuring Gary Zyla, CFO of AssetMark. The hosts also discuss the role of finance in enabling sales, the challenges faced by sales teams, and the importance of financial discipline and visibility in a company’s financials, regardless of market conditions. The episode features insights from other finance leaders, including Teodora Gouneva, CFO of Next Insurance, and Wailun Chan, CFO of Grafana Labs.

Robert Mitchell had been sizing up new venture opportunities for PayPal for roughly 3 years when the door to an operations role swung open.Impressed by his financial modeling know-how, Mitchell tells us, PayPal’s credit bosses “handpicked” him to create a framework for launching and monitoring new credit offerings.For Mitchell, there was no turning back.“They just told me that I was a smart guy and that I could figure things out,” recalls Mitchell, who adds that the fact that the new position was in Brussels didn’t even give him pause.From the start, Mitchell viewed the position as a critical career rung that would allow him to climb above his financial modeling stints.“I was the guy who could whiteboard an idea or financial model, present it, size it, and do anything that you wanted to it,” continues Mitchell, who observes that prior to the Brussels post he had mostly been an “individual contributor” and not someone who empowered teams.“The role really taught me how to think through processes end-to-end and how to launch a program while working with and leading different operational teams,” explains Mitchell, who credits his previous experience with having helped to put in motion a critical career pivot.  “When I came back, I was able to serve in a controllership role that would have typically gone to someone with more of a traditional auditing background,” comments Mitchell, who notes that he had “raised his hand” and begun speaking with PayPal’s chief accounting officer about potential positions before arriving back in the States.Moreover, Mitchell tells us that it was roughly at about this time that he began to think about different experience gaps on his CFO resume and the types of roles that could help him to fill them.Says Mitchell: “I had some work ahead of me, but the path was now visible.” –Jack Sweeney