Cat & Cloud Podcast

Food & Wine Magazine released their top 100 American Coffee Shops of 2019 and we landed in spot number 3. Here’s why we think it’s neat, but why we’re not relying on it for validation. Also, some ramblings on coffee culture and where it’s heading! Coffee! catandcloud.com/products/subscription Related Episodes! Mission, Vision, Values Updated: http://bit.ly/updatedmvv Matt D’Avella | The Worst Thing You Can Do Is Nothing: http://bit.ly/MattDAvella Resources! Food & Wine’s top 100 Coffee Shops 2019: http://bit.ly/2NU9uvT Matt D’Avella’s 30 Days Without Caffeine: https://youtu.be/4D0HRrl2P1o Chris Baca’s 30 Days Without Caffeine: https://youtu.be/Dwj1hi2L2dA Blip Coffee: http://www.bliproasters.com/ People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Fu*k pretending. Here’s us stressed, knowing we could be better. So, what you gonna do wit all that junk? 🎶 Coffee! catandcloud.com/products/subscription Related Episodes! Are You A Good Boss: http://bit.ly/youagoodboss The Lonely Life | Taking Risks + Owner Mental Health: http://bit.ly/ownermentalhealth Resources! Andrew Shultz: https://theandrewschulz.com James Altucher: https://jamesaltucher.com Simon Sinnic: https://simonsinek.com People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Like most normal humans, we’ve got childhood beliefs and traumas that hold us back from our full potential. We’ll share some ways these patterns rear their ugly heads in our own professional lives, and tools that help us stay positive and focused. Coffee! catandcloud.com/products/subscription Related Episodes! Caveman Coffee | Choose Yourself: http://bit.ly/cavemancoffee Alex Banayan | The Third Door | Rethink What Is Possible: http://bit.ly/alexbanayan Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

When you can't find any good employees, go f*ck yourself. Or, you could take a look in the mirror. Coffee! catandcloud.com/products/subscription Related Episodes! What Sucks About Your Job: http://bit.ly/sucksaboutyourjob Leaders Are Readers: http://bit.ly/leadersreaders Owner Communication | Owner Offsite: http://bit.ly/ownercommunication Resources! Daydream Surf Shop on the Gram: www.instagram.com/daydreamsurfshop People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Trips, keynotes, and last-minute surgeries! Everything's moving pretty fast with the exception of Chris' toe recovery (gnarly toe visuals ahead). And if Square's price hikes have you considering other Point of Sale platforms, here's a couple tips to make the transition a little less sucky! Coffee! catandcloud.com/products/subscription Related Episodes! How Do You Spend Your Money? | Cat & Cloud Coffee Podcast: https://apple.co/2kHqYB2 Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down: https://apple.co/2XOa417 Resources! We're doing a live podcast soon at the Crown with Richard Sandlin! Whatchya wanna hear about? Throw it in the comments 👊😻 Richard Sandlin: www.instagram.com/richardsandlin The Crown IG: www.instagram.com/royal.coffee.inc Square article from Eater: https://bit.ly/2nVNnvm Jared’s Culture Talk at Day Dream Surf Shop: Wed 10/2 | 7 PM Newport Beach, CA (https://daydreamsurfshop.com) People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you. Corrections Corner! Carol accidentally confused Squarespace with Square, but we talkin about Square POS!

Are you spending more than you earn? Feel the pressure to give more than you can afford? Jump aboard Jared's meat canoe and we'll taco about it... Coffee! catandcloud.com/products/subscription Related Episodes! How Do You Spend Your Money?: https://apple.co/2kHqYB2 Get Money Get Paid | How Much Money Should I Be Making?: https://apple.co/2kFJw4A Honduran Coffee Producer Benjamin Paz: https://apple.co/2kGPdiK Resources! Jared’s Look: https://bit.ly/2l4a7Zf Jared’s Upcoming Culture Talk: Wed 10/2 | 7 PM @ Day Dream Surf Shop Newport Beach, CA (https://daydreamsurfshop.com) People! Benjamin Paz IG: https://www.instagram.com/benjaminpaz Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

How to kill yourself for just $12.99! Coffee! catandcloud.com/products/subscription Related Episodes! Whatever Man, We Just Want To Be Popular: https://apple.co/2kNUq8q Cold Brew? Bourdain? Ok...: https://apple.co/2kPOSKD Resources! Drinks White Claw Once: https://bit.ly/2kCYAA2 DJ Quik - No Doubt: https://bit.ly/2kknu7c Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What does sustainably sourced coffee even mean?! Cool, we don't know either. Coffee! catandcloud.com/products/subscription Related Episodes! Responsible Green Coffee Buying | C Market, Fair Trade, Differentials, Oh My!: https://apple.co/2lHGL2V James Hoffmann - Square Mile Coffee | Equitable Green Buying, Tipping, Wholesale Coffee, Buyouts : https://apple.co/2m0AQ94 What Is Relationship Coffee? | Truby Origin Trip Takeaways: https://apple.co/2kr5zvS Resources! Arnold Schwarzenegger Speech: https://bit.ly/2kD8Ms1 Day Dream Surf Shop: https://daydreamsurfshop.com Shouts Out! These friends from AU recently held our coffee in support of defending our trademark from Caterpillar Inc. The Co.Lab on IG: www.instagram.com/thecolabcoffee Brewtech on IG: www.instagram.com/brew_tech Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Meet our friend Nick Vargas! When he's not tattooing people or hanging with his fam, he's making paintings, murals, and a variety of graphic design work. He's a real deal artist making a living, and we couldn't be happier that he's made his mark on our cafes (and people)! Coffee! catandcloud.com/products/subscription Related Episodes! Jeff Newton | Americano Mondays | Tips for Pursuing a Creative Career: https://apple.co/2lWR9Uz Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2v8OVmk Nick Vargas on the Gram! Graphic Design: https://www.instagram.com/nickvarg Tattoo: https://www.instagram.com/nickvarg77 FU Tattoo Shop in Santa Cruz: https://www.instagram.com/futattooshop Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We asked. You answered. We chopped it up. Coffee! catandcloud.com/products/subscription Related Episodes! How To Pitch An Idea To Your Boss: https://apple.co/2YrVO36 The Lonely Life | Taking Risks + Owner Mental Health: https://apple.co/2HtlcLl Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA Leadership - Not Always What You Think: https://apple.co/2LeSzT8 Apologies, Off-Sites, Metrics of Success: https://apple.co/323MBLJ Resources! James Altucher Twitter: https://twitter.com/jaltucher People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Prepare for meetings and trainings so you don't waste everyone's time. Stop being so serious about everything else. Coffee! catandcloud.com/products/subscription Related Episodes! (Corrections Corner) How Will A Barista Make a Living Wage?: https://apple.co/2Zf4TrA Alex Banayan Is Back | The Third Door World Tour: https://apple.co/30h1BFz Resources! Barber Shop Club: https://barbershopclub.com People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Alex Banayan is back, and we're so incredibly stoked! His book The Third Door relives his wild journey to interview the world's most successful people about how they started out. Thank you for making time for us in the midst of your world book tour! Mad respect, Alex. Dive in, friends, the water's fine! Related Episodes! Alex Banayan | The Third Door | Rethink What Is Possible: https://apple.co/2TAnJZf Resources! Alex Banayan IG: www.instagram.com/alexbanayan The Third Door Book: thirddoorbook.com/order Jiro Dreams of Sushi Documentary: https://www.netflix.com/title/70181716 Your One Word by Evan Carmichael: https://bit.ly/2YK87rO Cal Fussman IG: https://www.instagram.com/calfussman Emotional Intelligence 2.0: https://www.talentsmart.com/test Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Cat & Cloud on the Gram: www.instagram.com/catcloudcoffee If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Go ahead and show off your team. What if we weren't afraid to learn from others in the company regardless of rank? Coffee! catandcloud.com/products/subscription Related Episodes! How to Pitch an Idea to Your Boss: https://apple.co/2YrVO36 Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA Resources! USA Basketball Fantasy Camp: https://usabfantasycamp.com JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Cat & Cloud on the Gram: www.instagram.com/catcloudcoffee If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

This one’s for the coffee geeks, story lovers and history buffs. Meet the man behind our coffee roaster Bill Kennedy, “Head Honcho” of San Franciscan Roaster & Equipment. Here’s his story about going from 20 years in public education to owning both a café and roaster manufacturing company, plus some Science Friday-esque roasting knowledge. Have fun! Coffee! catandcloud.com/products/subscription Related Episodes! Grace Lee | Specialty Coffee Superhero Origin Story: apple.co/2SMQFN2 Jen Swen | I&1s: https://apple.co/2YvbH8c Resources! San Franciscan Coffee Roasters: https://www.sanfranroaster.com/ Baca’s “Buying a Coffee Roaster” video: https://bit.ly/2GxOVlS Guests on the Gram! San Franciscan Roaster Co.: www.instagram.com/sanfranroaster Grace Lee on the Gram: www.instagram.com/gloufree/ Jenni Swenson on the Gram: www.instagram.com/jen.swen/ Hosts! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It’s important to us that we have a values alignment with the companies we choose to do business with, and High Brow Coffee is no exception! Wholesale just took a trip to visit this very special café in Franklin, Tennessee. Marc sat down with a couple key players, owner Dustin Sauder and café manager Erich Sandersfeld to chat about the journey to becoming the intentional and caring space that High Brow Coffee + Tea is today. Coffee! catandcloud.com/products/subscription Related Episodes! Partner Forum Planning: https://apple.co/2GquEhY Caveman Coffee: https://apple.co/2LA8GNS Ground & Griddled: https://apple.co/32IGfm2 Calavera Coffee: https://apple.co/2Z7dXiS Resources! High Brow Coffee: www.instagram.com/highbrowcoffee Honest Coffee Roasters: www.instagram.com/honestroasters People! Dustin Sauder: www.instagram.com/dustinsauder Erich Sandersfeld: www.instagram.com/erichsandersfeld Marc Gessler: www.instagram.com/marcymarcgess Yer Boys! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Charles on the Gram: www.instagram.com/chukjak If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It’s not the first time we’ve posed this question, and it certainly won’t be the last. Here’s where we’re at with it at this point of our journey. Owners Chris, Jare and Charles toss around a some ideas, business models and attitudes for owners and employees that might be key. Coffee! catandcloud.com/products/subscription Related Episodes! Creating Sustainable Careers in Coffee: https://apple.co/2XOa417 Gross Profit Per Labor Dollar - How Can Baristas Earn More Money: https://apple.co/2Si0QJ4 Resources! Seth Godin’s Podcast: https://www.akimbo.me Vineyard 7 & 8 (Hi Wesley!): www.vineyard7and8.com People! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Charles on the Gram: www.instagram.com/chukjak If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It's Q & A the Truby and Baca way! You guys asked some banger questions about what success means, how to work with feeling stuck, and actually applying the new ideas we all get fired up about. Real talk, my friends, real talk. Resources! Coffee: catandcloud.com/products/subscription Places! Rosslyn Coffee: www.instagram.com/rosslyncoffee/ Gracenote Coffee: www.instagram.com/gracenoteboston/ Vif Seattle: www.instagram.com/vifseattle/ La Marzocco: www.instagram.com/lamarzoccocafe/ The Hundreds: www.instagram.com/thehundreds/ Humidity Skate Shop: www.instagram.com/humiditynola/ Luminous Coffee: www.instagram.com/luminouscoffee/ People! JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

How does vulnerability change a discussion? Chris and Jare reflect on the recent Wholesale Partner Forum and jump into some fun topics like owner mental health, why they might apply the forum's teaching format to our own team's education, and why its important to understand your employees as individuals. It might take a really long time, but we also got this idea for world peace. Resources! Coffee: catandcloud.com/products/subscription Related Episodes! Alex Banayan: https://apple.co/2KSwfks Owner Mental Health: https://apple.co/2XhEIV7 People! High Brow Coffee IG : www.instagram.com/highbrowcoffee/ Lox Bagel Shop IG: www.instagram.com/theloxbagelshop/ JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Alex explains how he planned the 2nd Annual Wholesale Partner Forum from logistics to questions he asked planned attendees! Chris compares internal vs. external hiring and how he reasoned through choosing an executive assistant from a pool of highly like-able and capable peeps. Resources! Coffee: catandcloud.com/products/subscription Never Split the Difference by Chris Voss: http://bit.ly/2YbLHLF Alex on the Gram: https://www.instagram.com/marsemallow JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What if conflict were addressed through curiosity and openness? Baca and Jare talk about controversial conversation, communication, acceptance, and what it takes to have a meaningful conversation. Resources! Coffee: catandcloud.com/products/subscription Grown Ass Women Coffee Club: https://apple.co/2Zselbx Reezy Resells Episode: https://apple.co/2MNu03F The Liturgist Podcast: https://apple.co/2KUZBOz NY Times article: https://nyti.ms/2N2w7kC Bad is Stronger Than Good article: http://bit.ly/2IkXNfT Harvard Business Review Praise-to-Criticism Ratio article: http://bit.ly/2wWvD4B JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram:www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What happens when Chris and Jare skip their pre-podcast chat and press record right away? There's an extra level of candidness and excitement attached to the realizations that come up. In fact, ideas developed organically over the podcast often become major company initiatives down the road. Hindsight is 20/20 and we'll be unpacking what Chris and Jared have learned recently in a constructively critical self-analysis of themselves as leaders. We'll dive into ideas for improvement like referring to values whenever protocol is unclear, and better defining what a leader actually does. Resources! Coffee: catandcloud.com/products/subscription GoFundMe: http://bit.ly/2IxdKhZ Related Episode! Getting Sued by Caterpillar Inc.: apple.co/2M6uZfg JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We've got these three amazing people on board today - actors, stuntmen, stunt teachers, professional fighters, podcasters, large-scale event planners and nutrition gurus who also own small businesses. Yeah, just three people! This one's for you if you want to talk about getting out of your way, a bit on nutrition, and how to get shit done while staying balanced. Meet our heros, Lacie Mackey, Tait Fletcher and Joshua Brown. Resources Coffee: https://catandcloud.com/products/subscription Getting Sued by Caterpillar Inc.: https://apple.co/2M6uZfg The Petition: http://bit.ly/2K6CHTX Caveman Coffee: https://cavemancoffeeco.com/ Lacie Mackey IG: www.instagram.com/lacie_mackey Tait Fletcher IG: www.instagram.com/taitfletcher Joshua Brown IG: www.instagram.com/joshuatadami Grown Ass Women Coffee Club Podcast: https://apple.co/2Xcrvce JT on the Gram: https://www.instagram.com/jared_truby/ Baca's YouTube: https://www.youtube.com/realchrisbaca Baca on the Gram: https://www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Caterpillar Inc., a company that generated $54.7 billion in sales and revenue in 2018 alone, is suing us in an attempt to cancel our Class 25 trademark to "Cat & Cloud." Baca and Chuck sit down to talk about what this means and how we're moving through it. If you want to help please share and pass this along and share on your social platforms. We appreciate you. Coffee and such: catandcloud.com Baca: youtube.com/realchrisbaca instagram.com/realchrisbaca

Who you do business with says a lot about who you are and what you believe. An endorsement of a company or product is also an endorsement of the culture and values surrounding that company or product. Baca and JT unpack what moves them to want to engage in business with other people, and how some of these values apply to relationships with your employees as well. Resources Coffee: https://catandcloud.com/products/subscription Never Split The Difference by Chris Voss: https://amzn.to/2HeiqtU Holy Kakow. Chocolate For Your Cafe: https://holykakow.com/wholesale/ San Franciscan. Roasters That Work: https://www.sanfranroaster.com/ JT on the Gram: https://www.instagram.com/jared_truby/ Baca's YouTube: https://www.youtube.com/realchrisbaca Baca on the Gram:https://www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Some companies invest in leadership training for only the elite few. What would happen if this education were more evenly dispersed into middle-management roles? And what if professional and personal development were part of one shared path, not two? Chris and Jare interview Jonathan Raymond, author of Good Authority and CEO of Refound, a company that is more work culture explorers than typical consultants. We recently worked with them and learned a lot - check it out! Drink coffee with a purpose: https://catandcloud.com/products/subscription Related Episodes! Julia Mayer of Dune Coffee Roasters: https://apple.co/2DMVAY4 Links! Refound website: www.refound.com Peep Jonathan's book, Good Authority: www.refound.com/start The Basecamp book, It Doesn't Have to Be Crazy At Work: https://basecamp.com/books/calm

If you can't identify the things that move your soul, you're in danger of living someone else's idea of awesome. Drink coffee with a purpose: https://catandcloud.com/products/subscription Follow Chris & Jared: https://www.instagram.com/realchrisbaca https://www.instagram.com/jared_truby Chris's YouTube channel: https://www.youtube.com/realchrisbaca Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Cal Newport: http://www.calnewport.com/

Listen to Chris Baca's interview with Guy Kawasaki and you're bound to pick up at least one of the pro-tips Guy casually sprinkles throughout. He's an accomplished author (peep his new book "Wise Guy") and marketing expert who worked on the original Macintosh marketing campaign in 1984, and has continued to inspire others through his writing and talks. We'll dive into some of the tangible thought processes and philosophies Guy lives by. Get ready for some fresh perspective and inspiration to take ownership over your experience! Resources: Get Guy's newest book, Wise Guy!: http://bit.ly/2UAV8lq Website: https://guykawasaki.com/ 1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: apple.co/2WCQlB5 Spotify: spoti.fi/2FOQCeX Coffee!: catandcloud.com/products/subscription

You've probably heard Chris mention that The Third Door novel by Alex Banayan has changed his life and redefined what he believes is possible. It's a novel about Alex's "wild quest" to interview the world's most successful people and understand how they got their start in order to help others get after their own dreams. Chris and Jare got to sit down with Alex Banayan and ask him questions to dive even deeper. This one's great for those who have dreams they are afraid to start, or are seeking clarity about what those dreams are to begin with. Related episodes: Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2v8OVmk Storytelling Tips + Barista Competitions | Q&A Pt. 1: https://apple.co/2Gr5P68 Resources: Get the Book! : http://thirddoorbook.com/order The Third Door Website: https://thirddoorbook.com Alex Banayan IG: www.instagram.com/alexbanayan 1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: apple.co/2WCQlB5 Spotify: spoti.fi/2FOQCeX Coffee!: catandcloud.com/products/subscription

Are you pursuing a creative career or side-hustle? Cool if you are, totally fine if you're not! This week Chris interviews his friend Jeff Newton, an L.A. based commercial photographer and creator of Americano Mondays. This inspiring story's complete with ex-military photography mentors, touring bands, 90's cafe nostalgia, and some really useful insights to keep you moving toward your creative goals. Resources: Jeff Newton | IG: https://www.instagram.com/jeffnewton/ website: https://www.jeffnewton.com/ Americano Mondays | IG: https://www.instagram.com/americanomondays/ website: http://americanomondays.com/book Related Episodes: Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2D57kok The Power of "No." | Dichotomies in Leadership: https://apple.co/2FUPDIQ 1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: apple.co/2WCQlB5 Spotify: spoti.fi/2FOQCeX Coffee!: catandcloud.com/products/subscription

1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: https://apple.co/2WCQlB5 Spotify: https://spoti.fi/2FOQCeX Resources: Matt D'Avella YouTube: https://www.youtube.com/mattdavella Ground Up Show (Baca + Matt): https://apple.co/2ShIG8T Minimalism Netflix Documentary: https://www.netflix.com/title/80114460 Coffee!: https://catandcloud.com/products/subscription

Meet Big Jay from one of our very first wholesale partners, Hawthorn Coffee! We will dive into Big Jay's story and why his time in fire academy helped create the baller coffee director he is today. Also, get to know a bit about the collaborative and uplifting San Diego coffee community! The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Hawthorn Coffee episode: https://apple.co/2TTr3Sm Resources: Hawthorn Coffee | website: http://hawthorncoffee.com IG: instagram.com/hawthorncoffee SproCast | Cat & Cloud Crew episode: https://apple.co/2CDNd0p Iron Smith Coffee: https://ironsmithcoffee.com/ Menotti's: http://menottis.com | IG: instagram.com/menottis

Are you guilty of sacrificing fun for your career because you "should?" Chris and long-time friend Julia Mayer of Dune Coffee Roasters sit down for the best episode ever! We'll freak out about small decisions that have made big ripples and why it is okay - if not critical - to keep doing your life-giving hobbies, even when you're getting serious about your career. The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Moving Away from the Bar | Self Imposed Guilt: https://apple.co/2W9Vb8V 1&1s | Bailey: https://apple.co/2HEeXFA James Hoffman: https://apple.co/2UEUns8 Resources: Dune Coffee Roasters website: dunecoffee.com | IG: instagram.com/dunecoffee James Hoffman: https://bit.ly/2THO62u Barista Hustle Tutorials: https://baristahustle.com/

Jared's back from visiting Honduras and he's fired up to share why this location will be his yearly origin trip moving forward. Listen in for a closer look at how coffee trade works on a personal level, and take away a couple hot tips for choosing an origin trip that's right for you. The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Honduran Coffee Producer Benjamin Paz: https://apple.co/2VQqOUy Coffee Marketing + Employee/Farmer Disconnect: https://apple.co/2THHroi Responsible Green Coffee Buying with Charles Jack: https://apple.co/2SVDPKH Resources: Dune Coffee: www.dunecoffee.com IG: instagram.com/dunecoffee Benjamin Paz IG: instagram.com/benjaminpaz

Chris dives into part two of Q + A hitting some practical topics like time management, coping with negative past experiences, monetary and cultural costs of employee turn over, how barista competition skills have carried over, and food for thought if you are curious about becoming a cafe owner. Enjoy! The only coffee subscription you need: catandcloud.com/products/subscription Related Links: Jared's interview on Business of Fitness | Podcast by Jason Khalipa : apple.co/2ExCG7b Reezy Resells | Food Stamps to Freedom: apple.co/2GZsDeQ Digital Minimalism by Cal Newport: amzn.to/2SgZ9tV The Third Door by Alex Banayan: amzn.to/2NljBc6 James Altucher Show: jamesaltucher.com/podcasts/ Jen Gotch Podcast: apple.co/2LaqfRi Jacko Podcast: https://bit.ly/2JbaP1R Building A Story Brand with Daniel Miller: apple.co/2DEtECO

Chris Baca answers your burning questions from the gram! We'll cover a wide range of topics including why we sell our coffee in a 10 oz. bag, perspectives on social media, and a useful way to weigh risk. The only coffee subscription you need: catandcloud.com/products/subscription Hot Links: Baca's Ground Up Show interview w/ Matt D'Avella: Video: https://bit.ly/2SPuU2z Audio: https://apple.co/2ShIG8T La Marzocco KB90 Video: https://bit.ly/2T7WZkQ Digital Minimalism by Cal Newport: https://amzn.to/2SgZ9tV Deep Work by Cal Newport: https://amzn.to/2TXn4QU The Third Door by Alex Banayan: https://amzn.to/2NljBc6

We're proud to have rolled out our Equity Program! Meaning Cat & Cloud has 4 new part-owners from our bad to the bone team, so find out how and why. We'll also share how to better your odds at hearing back from busy people, and why we think drawing from existing ideas can be the bomb dot com. The only coffee subscription you need: catandcloud.com/products/subscription Relevant Pods: Alex | How to Pitch an Idea to Your Boss: https://apple.co/2V8U2Or Grace | Specialty Coffee Superhero Story: https://apple.co/2IkRBGX Tanner | 1&1s : https://apple.co/2EiczCc Kristen | 1&1s : https://apple.co/2EhlGmz Resources: Wall Street Journal Article (scroll down to "Buzzworthy Videos"): https://bit.ly/2tmqqB7 The Third Door by Alex Banayan: https://amzn.to/2SI2LdI Tim Farriss' Cold Email Template: https://bit.ly/2z1f2Pm Evan Charmichael Youtube Channel: https://bit.ly/1LKFZHk James Hoffmann Youtube Channel: https://bit.ly/2gekpSj James Altucher on "idea sex": https://bit.ly/2T1g6wX The Coaching Habit: https://bit.ly/2RTZ7sM

This week we'll share some tools for how to bring an idea to your boss! You're about to own an idea and follow through and it's gonna be tight. The only coffee subscription you need: catandcloud.com/products/subscription Resources: Alex's Book | Legacy by James Kerr: https://amzn.to/2GkAoeO Related Episode (G & G): https://apple.co/2TKtKBG Ground & Griddled: www.gandgbmore.com IG: www.instagram.com/gandgbmore The Charmery IG: www.instagram.com/thecharmery

When does copying become stealing? Also, learn the story behind the weird little drawing that is the Cat & Cloud logo. The only coffee subscription you need: catandcloud.com/products/subscription Relevant Episode: Generation Whatever | Final Riffs of 2018: https://apple.co/2D95Ubw

Risk doing something that excites you or do nothing? You know what we think you should do. Also, why being besties with your team might be selfish...Where are my friends though? The only coffee subscription you need: catandcloud.com/products/subscription Resources: Reezy Resells | Food Stamps to Freedom episode: https://apple.co/2sDtHLZ R.O.A.D. Podcast: https://apple.co/2RVv2Nf DJ Impulse IG: https://www.instagram.com/djimpulse DJ Excel IG: https://www.instagram.com/excelagram Jen Gotch podcast (Therapy episode): https://apple.co/2UfSLEJ

How to come up in the game when the odds are stacked against you: Foster care runaway, teenage dad, pushing packs, pirating cartoons and a few really cool shitty jobs. Sound cray? Yeah, we think so too. Peep game. The only coffee subscription you need: catandcloud.com/products/subscription Resources: Real Chris Baca video: https://bit.ly/2SVnczM Reezy Resells: https://reezyresells.com/ Mike Reezy Youtube channel: https://bit.ly/1QlcxaJ

We discuss a handful of books that helped us last year and share ways we've applied them in our lives. Also - thoughts behind office hours, goal-setting, and leading up the chain of command. The only coffee subscription you need: catandcloud.com/products/subscription Resources: Relevant episode: https: https://apple.co/2D1QQxH happylilmistake by Kristen Hutson insta: @happy.lil.mistake | shop: https://rdbl.co/2M0Ml9K James Altucher Podcast: https://jamesaltucher.com/podcasts/ StrengthsFinder: https://bit.ly/2fZnIuO Books! Choose Yourself by James Altucher: https://amzn.to/2VAsEd1 How To Be A Boss by Justin Kerr: https://amzn.to/2LVK3IM How To Write An Email by Justin Kerr: https://bit.ly/2FgqSrR The Coaching Habit by Michael Stanier: https://amzn.to/2TAax5c The Road Back to You by Ian Cron: https://iancron.com/books/ The Enneagram Made Easy by Renee Baron + Elizabeth Wagele: https://amzn.to/2H0lOKI Extreme Ownership by Jocko Willink + Leif Babin: https://amzn.to/2QuzcpH The Dichotomy of Leadership by Jocko Willink + Leif Babin: https://amzn.to/2Ha7vTI Discipline Equals Freedom by Jocko Willink: https://amzn.to/2H0ooR1

What do cream cheese frosting and brining your own steak to Christmas dinner have in common? This plus all of life's other hard questions finally answered. You're welcome. The only coffee subscription you need: catandcloud.com/products/subscription Resources: 1&1s | Kristen | Cat & Cloud Coffee Podcast: https://apple.co/2TjE3MA

Chris, Jared and Charles head to the hot springs to get dialed for 2019! They reflect on the importance of values alignment for business partners, open and honest communication, and the necessity in taking time to plan. We'll take a peek into personal and professional challenges that preceded opening Cat & Cloud Coffee and how those helped shape the owner's and company into what they are today. The only coffee subscription you need: catandcloud.com/products/subscription Resources: "Guatemalan Bungalo Party" pod episode: https://apple.co/2EPd2gN The Coaching Habit: https://bit.ly/2RTZ7sM

The Sprudgie Awards + Voting Ballot: https://sprudge.com/sprudgies We we're nominated for a few Sprudgie Awards! Chris and Alex shed some light on they ways they plan for speeches and videos, then dive into the downsides of direct comparisons and importance of constructive feedback flowing both ways, both down and up the chain of command. The only coffee subscription you need: catandcloud.com/products/subscription Resources: The Sprudgie Awards + Voting Ballot: https://sprudge.com/sprudgies Coffee Professionals Skate Deck: https://bit.ly/2Br1GLE The SproCast: https://apple.co/2R77mod Jen Gotch insta: @jengotch Matt D'Avella: http://mattdavella.com/

Jared doesn't miss his appendix, Chris hates hospitals, and the two reflect on major "aha" moments in their respective leadership journeys and explore the opportunity in saying "No." The only coffee subscription you need: catandcloud.com/products/subscription Resources: The Coaching Habit / Box of Crayons: https://bit.ly/2RTZ7sM It Doesn't Have To Be Crazy at Work: https://basecamp.com/books/calm

Former World Barista Champion James Hoffmann has been commenting on the modern specialty coffee movement since 2004 and shows no signs of stopping now. He talks with Baca about tipping culture, sustainable and equitable green buying, wholesale coffee, big specialty coffee buyouts, and more. So many gems in this one - enjoy! The only coffee subscription you need: https://catandcloud.com/products/subscription James Hoffmann YouTube: https://bit.ly/2gekpSj World Atlas Of Coffee: http://www.theworldatlasofcoffee.com/ Chris Baca Video Interview with James: https://bit.ly/2QileLJ

Being an effective leader isn't always what we imagine it to be. How can we use our own seemingly negative personality traits to our advantage to teach, learn, and grow? How can we practice what we ingest? Baca and JT unpack it for you. The only coffee subscription you need: https://catandcloud.com/products/subscription

Where did these beautiful machines that make this lovely liquid come from? How do they work? Baca takes you on a magical journey through time and space to find out. The only coffee subscription you need: https://catandcloud.com/products/subscription Sources: Smithsonian Article | https://bit.ly/2ACmOR9 Wiki | https://bit.ly/2FjrNcM Gaggia | https://www.gaggia.com/legacy/ La Marzocco | https://bit.ly/2w7v8mb Espresso Vivace Archives | https://bit.ly/2JZ3UWu Prima Coffee | https://bit.ly/2QDpdQ3

You can effect change at every level. It's not always easy and doesn't always happen quickly, but don't discount your contribution. The only coffee subscription you need: https://catandcloud.com/products/subscription

How do you go from working a lift in Tahoe to owning a coffee company with your brother? Brayden Estby from 11th Hour will tell you! The only coffee subscription you need: https://catandcloud.com/products/subscription 11th Hour: https://eleventhhourcoffee.com/ 11th Insta: https://www.instagram.com/11thhourcoffee/