Cat & Cloud Podcast

Jared and Chris reflect on early days in their careers in the coffee industry. Thinking about how things got started and what the motivation was. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

You've heard us say this a thousand times before, our Mission: Inspire connection by creating memorable experiences. But why? This week there's some reflection on the hot takes of last weeks episode. Which leaves Baca reflecting on the Vision of Cat & Cloud, and where he wants to go. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Coming off of the Popup that happened at our Swift Street cafe Chris and Jared reflect on how hard it is to do things well. There are some hot takes in this weeks episode. Mostly we are just frustrated at the businesses phoning it in, and all the excuses people give when it comes to doing the best they can. Might be a bit of a spicy one. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

First and most importantly thanks to our Members over on Patreon. This weeks episode is a sample from the content we have been dropping there. if you like what you see and want to be part of the club head on over and sign up. It's only $5 a month. https://www.patreon.com/catandcloud "You get what you pay for." It's typically a phrase you use when you've bought something cheap, and it came back to bite you. But if you really think about it, when you buy something, you're always paying for more than just the thing. How can that realization have repercussions in the coffee world, and the cafe world in general? Chris and Jared reflect on a particularly special experience that raises this question. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: https://www.realchrisbaca.com/ Jared on IG: https://www.jaredtruby.com/ Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

How's your year going? What grade would you give yourself? Thats one of the questions on the table this week as Chris, Jared, and Chuck all sit down and talk about how it's gone, and how the rest of the year might go. that, and a whole lot of other things... Culture Coffee Bar Kicksterter: https://www.kickstarter.com/projects/culturecoffeebar/culture-coffee-bar-bringing-mobile-coffee-to-modes We ❤️ Nicely: https://catandcloud.com/collections/featured-coffee/products/nicely Swift Street Pop-up! Monday, 16th of August, come out to our swift street cafe and grab tasty donuts from Paw Paws Donuts. A little startup from our very own Alex Marse. Then at 10 Jared will be serving up his own chicken sandwiches. Go HOT or not, either way your tastebuds are in for a ride! We'll be there until they are gone so come on by and have a time! The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared: www.jaredtruby.com Chuck on IG: www.instagram.com/chukjak Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Starting a cafe, a restaurant, or any business really? This is a good place to start. Chris and Jared dive in to the relation side of starting a business, and how it will be hard. but not for the reasons you might think. The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Where does good service come from? Is it a cultural thing, is someone born with it, or has it been nurtured into them. Just something that came up as Chris reflects on a recent trip.The Cat & Cloud Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

Sometimes your guest just want a cup of coffee, not 50 questions, and sometimes what you give them is only as good as how you give it to them. This week we dive into the world of Hospitality once again to discuss the coffee you serve and the confidence in which you serve it. it's a real solid coffee talk... Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

They are the simple things that often go unsaid. Well we are talking about them... Names on an order. keeping the line moving so each guest feels cared for the same amount. The fundamentals of hospitality. Coffee Podcast: Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom. Where to listen Apple Podcast: https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870 spotify: https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1 Watch here on youtube! https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out. https://www.patreon.com/catandcloud The usual suspects. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.jaredtruby.com Your editor: justphred We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences. We're a small independent business and this is our story. Enjoy!

who is leading who, and what do they even do? Chris and jared have a few different interaction that cause them to reflect on the hierarchy of running a business. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

Listen in as We talk with Levi and Herman, about the recent trip to Honduras. There are so many stories to tell from this trip, and we're really glad we get to share them with you. Your hosts: Jared on IG: www.instagram.com/jared_truby Special guest: Levi Stiles, whimsical adventure seeker, supportive leader, happily pursuing long-term happiness, raising two children with his wife in the Santa Cruz Mountains. Owns two too many sewing machines. Find him on IG: www.instagram.com/levistiles88 Herman Madrigal is a Retail Team Leader at Cat and Cloud Coffee. With a career in Hospitality, he aims to create a fundamental change away from the current norms in the Hospitality industry. He believes that the Hospitality industry can be a one that values professionalism, a healthy work life balance, opportunity for career advancement and adequate levels of income. Herman attended Culinary school, holds a Bachelor’s Degree in Philosophy and Economics at UCSC, and has several years of prior experience in sales/client acquisition. In his free time his passion for hospitality carries over to climbing, yoga, discussing philosophy, creating dishes and going to new restaurants, wineries, breweries, and pretty much anywhere somebody is doing something exciting within the field of hospitality. Find him on IG: www.instagram.com/herman_ology Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

What does it mean to be sustainable? Chris poses the question to Chuck about what Sustainability looks like in the Coffee Industry and for Cat & Cloud directly. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

This week Chris, Jared, and Chuck get into their thoughts on leadership, and how the people you already see greatness in might need more from you, then you are giving. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

Do the leaders around you, in your company, or at your job inspire you or get in the way and make things harder? Do they leave you stoked or just leave you guessing? This week, after a little stoking Chris and Jared talk about how leaders can inspire but also be a crutch on growing the whole team, if they are not putting in the work. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

The blue bag, arguably the most recognizable thing of Cat & Cloud. But what if it was different? This week Chris, Jared, and Chuck discus the bag, where it came from, and where it could be going. This episode is just a part of the entire discussion, to hear the rest of the conversation head over to our Patreon. Sign up today for bonus content where we dive deeper, filter less, and share more. https://www.patreon.com/catandcloud Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

What Else Could You Do? by Cat & Cloud

Jared recaps his most recent trip to Honduras and how The Best Friends Club is directly impacting the farmers. Get that new new! Cat & Cloud Patreon: https://www.patreon.com/catandcloud Sign up today for bonus content where we dive deeper, filter less, and share more. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

Are you doing everything you can in your current situation? Really? Get that new new! Cat & Cloud Patreon: https://www.patreon.com/catandcloud Sign up today for bonus content where we dive deeper, filter less, and share more. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

This week on the Cat and Cloud Coffee Podcast. We catch up with the ever elusive Chuck. we get to hear how the past year has been, what some of his goals are. And just have a good time. Get that new new! Cat & Cloud Patreon: https://www.patreon.com/catandcloud Sign up today for bonus content where we dive deeper, filter less, and share more. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Chuck on IG: www.instagram.com/chukjak Your editor: justphred Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees. We're a small independent business and this is our story. Enjoy!

Pay no attention to the man behind the curtain. This week get a little insight as Chris and Jared continue to explore their thoughts about learning on the job--how every position provides huge potential for an employee to create amazing things. Valorie Kondos Field TED Talk: https://www.ted.com/talks/valorie_kondos_field_why_winning_doesn_t_always_equal_success?language=en#t-6597 Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

Your nipples are going to hurt, but you'll be able to say you ran a marathon. And you'll know to use band-aids next time. It's amazing how much you can learn by doing.

What is cool and how does that affect what we do? Chris and Jared discuss how a brand can be dialed in, and act as a platform for doing new things. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

We dialed in our mission this year and it feels so right--here's the reason why. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

What do YOU get out of coffee? We break it down, & then hit a hard lesson we learned early in our business-owner days. Thanks for all the Q's, y'all! Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

I swear we didn’t mean to call your questions stupid, it just kind of happened. Time for a coffee Q&A! Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

Our career paths in coffee were influenced by very different life experiences, but both led us to a place to call our own--a place where we can really use our gifts and contribute. And that's pretty rad. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

Our first trips to origin were mind-blowing, but not exactly in the way you'd think. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

We got a ton of Qs about our home coffee setups—Chris and Jare are here to lay down the facts. Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

It's not about making more stuff, but the right stuff. Meet Steven Monti of Artpresso Design. He and Chris designed Chris's dream tamper, and it's launching today! Check out the Dialed tamper here: http://bit.ly/DialedTamper Our Guest: Artpresso Design: www.artpressodesign.com Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

Baca and JT talk share stories of some of their favorite barista competition performances and discuss how we can use constraints to channel our creative energy. catandcloud.com Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets Thanks for listening. Sharing this podcast with someone who would find it valuable will make us smile ear to ear. We appreciate you.

The wrong job with the wrong people. Lessons from a cultural void. The goods: catandcloud.com/products/subscription Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets If you love it here, a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Getting fired is better than almost dying. The goods: catandcloud.com/products/subscription Your hosts: Baca's Blog: www.realchrisbaca.com Jared on IG: www.instagram.com/jared_truby Your editor: Sam on IG: www.instagram.com/stoked.sam Our sponsor: Steeped Coffee: bit.ly/steepedpackets If you love it here, a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Alex sits down with Bartholomew Jones of Cxffeeblack to learn about his rad venture in coffee, culture, music, and apparel! We chat on everything from the colonization of coffee and current problems with “direct trade,” to being a good neighbor in your cafe’s community, to understanding the true roots and identity of coffee culture...such good stuff. Thank you, Bartholomew! Coffee! catandcloud.com/products/subscription Our Guest! Cxffeeblack on the web: http://cxffeeblack.com Cxffeeblack Subscription: bit.ly/3kYrzHo Resources! Cxffeeblack Podcast: apple.co/2KywGBJ For White Folks Who Teach in the Hood, and the Rest of Y’all Too: bit.ly/35WwowS The Coffee Enthusiast: http://tcecoffee.com/ Boycott Coffee: http://boycottcoffee.com/ Ethnos Coffee: http://ethnos.coffee Milan Credle Music: http://milancredlemusic.com/ Brown Girl Lettering: http://browngirllettering.com/ Melanin Essentials: http://melaninessentials.com/ Your Host! Alex on the gram: instagram.com/marsemallow Alex’s email: [email protected] Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Welcome to the Best Friends Club! Chris and Jare sat down to explain our new relationship coffee initiative, what it means for our partner farmers and for us, and why we're so stoked on our relationships in Honduras. Coffee! catandcloud.com/products/subscription Related Episodes! What is Relationship Coffee? | Truby Origin Trip Takeaway apple.co/2XLJ5oI Resources! San Vicente Dry Mill Tour bit.ly/3jjv9uZ Relationship Coffee: Beyond Buzzwords bit.ly/2IL1kGZ Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Just when we thought this year couldn't get any weirder, wildfire season came for early for us! Jared's here with an update on how we're doing here in Santa Cruz County, plus a bonus Q&A on breaking down the entry barrier to specialty coffee. Coffee! catandcloud.com/products/subscription Related Episodes! Everything Feels Weird: bit.ly/CCWeird Resources! GoFundMe for the Levi and his family: gf.me/u/ytjk2g Your Host! JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

You might have noticed that we're taking a little break on the pod! We can't wait to get back to regular programming, but for now, Jared's here to update y'all on everything we've been focusing on in the meantime. Coffee! catandcloud.com/products/subscription Related Episodes! Ready Or Not, Outside The Box: bit.ly/RdyOrNot Big Picture Refocus: bit.ly/BigPicRefocus Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here, a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Building a strong community without a brick-and-mortar shop is not an easy gig, but when you can get it right, it’s pretty amazing. Jamie owns Culture Coffee Bar, a C&C wholesale partner in Baca’s hometown of Modesto, CA. We chat about the challenges having a shop on wheels, the legacy of growing leaders, and building community in unlikely places! Coffee! catandcloud.com/products/subscription Related Episodes! Letting Your Guard Down: apple.co/2Zabwxv High Brow Coffee | Wholesale Partner Special: apple.co/3eNMZVi Links! Culture Coffee Bar: www.instagram.com/culturecoffeebar Partner Corner (our April update with Jamie): https://bit.ly/2YBjVec Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We take a walk down memory lane with Chris through his twenty years in coffee! Coffee! catandcloud.com/products/subscription Related Episodes! The San Franciscan Roaster Co | Bill Kennedy: apple.co/3guDA6B What is Relationship Coffee?: apple.co/2XLJ5oI Resources! Hello from the inside (Love Mail): bit.ly/3cglvpe Proud Mary: http://proudmarycoffee.com.au No Kid Hungry: http://nokidhungry.org David Schomer (Espresso Vivace): bit.ly/2XFh6as Chris’s dolls (if you know, you know): bit.ly/3eysITq Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Being part of a group chasing the same goals can be a great way to grow faster and have more fun to boot! Coffee! catandcloud.com/products/subscription Related Episodes! IN-Q Transforming Pain Into Growth: bit.ly/InQepisode Show Up, Feel Better: bit.ly/showupfeelbtr Resources! Baca’s Pour Over Video: bit.ly/3g95gO1 Austin’s Coffee: http://austinscoffeecrafters.com/ Carol’s weird-ass Avatar Doll reference: bit.ly/avatarbbs Old Embarrassing Skate Videos?: vimeo.com/25582572 State Breathing App: apple.co/3gc128t Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Try and articulate what you believe and you may find it’s not as easy as you thought! Good news is, the practice of sharing your ideas can pave way for more personal clarity. Coffee! catandcloud.com/products/subscription Related Episodes! A Liberating Approach to Identity: bit.ly/approach2identity What’s Your Purpose?: bit.ly/whatsurpurpose Resources! Leader Shift by John Maxwell: bit.ly/leadershiftjm SquareSeth Godin Workshops: https://akimbo.com Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Contemplating love, loss, forgiveness, and belief. We carve out space with IN-Q to discuss his amazing new book: Inquire Within The book: https://in-q.com/inquirewithin/ Cat & Cloud: https://catandcloud.com/ Connect: Baca: https://realchrisbaca.com/ JT: www.instagram.com/jared_truby

What creates status? How does it impede connection? And please, stop saying no to friends when they ask you to hang just because you have too much to do. Okay bye! Coffee! catandcloud.com/products/subscription Related Episodes! Creating Space for Connection: http://bit.ly/spaceforconnection New YouTube Video! Fun Cupping with Grace: http://bit.ly/funcupping Resources! Driving While Awesome Podcast: http://bit.ly/drivewhileawesome Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Carol on the Gram: www.instagram.com/carolshowsup Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Welcome to the human experience! We all process loss at one point or another, at varying rates and to various extents. We unpack some personal experiences and what roles crying (or not), family, and rituals might play in processing grief. We hope there's something in here for you - and feel free to share your thoughts with us, we freakin’ love that! Coffee! catandcloud.com/products/subscription Related Episodes! More Alike Than Different: http://bit.ly/more_alike Live At The Crown | A Challenging Year, Owning Mistakes, Empathy For Everyone: http://bit.ly/liveatcrown Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Note from Carol: Some leaders won’t admit running off course - but not ours. In my humble opinion, that's what makes our owners the best bosses in the world. That's what makes this company have so much promise in my eyes. From day one working here, I was impressed by how owners and leadership react to challenges. They're not problems, they're opportunities to be great, to be creative. There is always a solution, and it's even fun. "Don't panic" - that was my first life lesson here. One thing we love about Jared Truby is his excitement for take-aways and new learning opportunities that stem from what some people might call a set back. Let's rally. -Carol Coffee! catandcloud.com/products/subscription Related Episodes! We got interviewed at The Crown! The Crown Podcast | Cat & Cloud Interview: https://bit.ly/39PuY6W We also recorded our podcast at The Crown! Live at The Crown | A Challenging Year: http://bit.ly/challengeyear Resources! Thomas Keller: https://www.thomaskeller.com The French Laundry: https://www.thomaskeller.com/tfl Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Our brains wanted to go down a Star Wars rabbit hole, so we let them. Also, wtf are lectins and isn’t it neat how bad habits take hold so much faster than good ones? Coffee! catandcloud.com/products/subscription Related Episodes! The Crown Episode: http://bit.ly/catandcrown Resources! James Altucher Podcast: http://bit.ly/drgundry Dr. Steven Gundry: https://drgundry.com/ Damien Chavez newspaper article: http://bit.ly/damianchavez VOTE for Damian Chavez: https://sprudge.com/vote Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Steeped Coffee: bit.ly/steepedpackets Santa Cruz Chai: https://santacruzchai.com If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Is your boss an idiot? Should you have empathy for them? We'll parse apart some of our biggest challenges and mistakes in 2019, and how we would approach them differently if we knew then what we know now. Also get ready for some sweet Q & A from our kick-buns live audience! Check out the newest Cat & Cloud YouTube video here 👉https://youtu.be/CIPzyy0_LlM Coffee! catandcloud.com/products/subscription Related Episodes! The Power of “No.” | Dichotomies in Leadership: bit.ly/pwrofno Are You A Good Boss?: bit.ly/rugoodboss Resources! The Crown: https://royalcoffee.com/the-crown/ The Crown Podcast by Royal Coffee: https://royalcoffee.com/the-crown-podcast/ People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Charles Jack: www.instagram.com/chukjak Richard Sandlin: www.instagram.com/richardsandlin If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

The person you think is a dick is for sure experiencing something you don’t know about. We've noticed that creating space for honest conversation - rather than speaking in platitudes - makes it harder to categorize people as good or bad. And that’s a good thing. Coffee! catandcloud.com/products/subscription Related Episodes! Letting Your Guard Down: http://bit.ly/guarddown Resources! Finding Your Fuck Yeah: http://bit.ly/FindyourFya Beautiful Day in the Neighborhood: http://bit.ly/misterrogersmovie Insight Timer App: https://insighttimer.com/ People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Cat & Cloud YouTube: http://bit.ly/catandcloudtube If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What sorts of things keep (or would keep) you and your team enchanted, or at least pleased with work? Imagination, instant vs. delayed gratification, and working for visionaries vs. normal people. Announcements! LIVE Podcast at The Crown 12/14 Reserve your FREE spot: http://bit.ly/catcloudlive Coffee! catandcloud.com/products/subscription Links! Christmas (Alone) by RealChrisBaca: http://bit.ly/35Sq7iH Related Episode! Are You A Good Boss?: http://bit.ly/rugoodboss Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Santa Cruz Chai: https://santacruzchai.com/ Steeped Coffee: http://bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We get real excited about spaces that can deliver an experience through design and engagement. Vegas, you're cool. catandcloud.com/products/subscription Resources: Chris Baca’s SEMA/Las Vegas Video: http://bit.ly/realchrisbaca PublicUs: http://www.publicuslv.com/ Infinite game: Simon Synek: http://bit.ly/nfinitegame Related Episode! What Makes A Business Special?: https://apple.co/2pTD64u New Merch! Blues Brothers T by Michael Foy: http://bit.ly/foyboiT Rainbow MiiR Tumbler by Nick Vargas: http://bit.ly/RainbowVargas Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby Sponsors! Santa Cruz Chai: https://santacruzchai.com/ Steeped Coffee: http://bit.ly/steepedpackets If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Beware of popularity pressure! Stay true to you - you’ll still have a market and you’ll feel better. Coffee! Subscription: catandcloud.com/products/subscription Current Favorite | Costa Rica Las Lajas: http://bit.ly/costalaslajas Related Listening! Define Your Own Success: https://apple.co/2NV76Ga New Stuff! Blues Brothers T by Michael Foy: http://bit.ly/foyboiT Rainbow MiiR Tumbler by Nick Vargas: http://bit.ly/RainbowVargas Wholesale! https://catandcloud.com/pages/wholesale Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.