Carrot Cashflow

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

When you're a new farm business selling a niche product, the first place you'll probably think to sell to would be at a farmer's market. There's no doubt that farmer's markets area great way to network with potential customers and other growers in your area. But if you have a full-time job while raising a family, and you don't want to sacrifice your weekends for farmer's markets, where do you sell to then? In this episode of Carrot Cashflow, we're talking to growers Dan and Hilary Papuchis of Hildan Produce to share how they started selling their microgreens outside of the farmer's market in order to make the business fit into their lifestyle. Learn more about Hildan Produce. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

If you're a farmer thinking tacking on an online store to your current farm business model, how do you choose which selling platform to go with? What features do you want to see? What questions should you ask, and what kind of post-purchase customer support do they provide? In this episode of Carrot Cashflow, Founder and CEO of Local Line, Cole Jones talks about why he created an online selling platform for small farms and what role he wants it to play in the local food movement. Learn more about Local Line. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

In recent years, there has been a steady increase of younger people interested in local food. And in this digital age, that same younger demographic is used to purchasing what they need online, straight from the comforts of their home. That said, why should purchasing nutritious, local food be any different? In this episode of Carrot Cashflow, Robert Arnold of Pleasant Valley Farm talks about how they were able to take their farm business online after decades of solely relying on farmer's markets. Robert talks about the process behind how they built the front and back end of their online business to run it more efficiently. Learn more about Pleasant Valley Farm and Smart Farm Innovations. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When you're first building out your customer base, many farmers will tell you to start selling at the farmer's market to let people know you're there and to build connections before you consider starting selling online. But no one said you could start by doing just the opposite. In this episode of Carrot Cashflow, we're talking to Lesley Dennis of Solway Farms in Kentucky to talk about her experience selling their produce online before they considered selling at a farmer's market. Learn more about Solway Farms. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

If you're a farmer who can't set your own prices, it can be disheartening—especially when you know just how much time, effort, and money it takes to put out those products. As heartbreaking as it sounds, that was the reality that many dairy farmers in the US faced. Because of that reality, many dairy farmers tried to either add or transition their dairy farms into hemp farms. And one of those farmers is Sam Bellavance. In this episode of Carrot Cashflow, we're talking to farmer Sam Bellavance of South Hero, Vermont to talk about how he and his team created a brand that helped Sunset Lake CBD to stand out as a premium producer in a sea of CBD companies. Learn more at Sunset Lake CBD. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When you're a small farm, what's a good way to incentivize your local community to support you and what you're doing? How about tying up a CSA share with a project you want to do on the farm? In this episode of Carrot Cashflow, we're talking to farmer Jeamette Lock of Pack River Farm in Sandpoint, Idaho to talk about how their community showed up to help them build a greenhouse and what they do in return to show their appreciation. Learn more about Pack River Farm. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When you're a new farm struggling to get yourself out there and secure your first few customers, then marketing can be a great tool to broaden your reach, make yourself known, and hopefully get more yourself in front of paying customers. So, what's a good way to approach marketing? In this episode of Carrot Cashflow, we're talking to marketing strategist John Reinwald of Farmstand Revival to walk us through how to kick a small farm's marketing game off the ground. Learn more about Farmstand Revival. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When farmer's markets are your only market stream, every week can be a gamble. Some weeks you can sell out every single vegetable you bring, and some weeks—particularly the not-so-sunny ones—you can take more than half of your produce back home, all slated to be given away or to be tossed into the compost pile. What if you can go to the market and be at peace knowing half the produce you're bringing is already sold and that you only have to focus on selling the other half? In this episode of Carrot Cashflow, we're talking to farmer Hermann Bruns of Wild Flight Farm in Mara, BC to share their experience adding an online selling platform on top of their farmer's market sales stream. Learn more about Wild Flight Farm. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer's markets are a great way to get local food fresh from the farmers, but let's face it—not everyone can spare the time to go to farmer's markets every week. Well, what if there was a hub for local produce that's open and operational 24 hours a day, 7 days a week, 365 days a year? In this episode of Carrot Cashflow, Bill Brinkerhoff of Argus Farmstop talks about their business model that not only stimulates their local food system, but also allows the farmers to set their prices, and also serves as a center for community-building. Follow Argus Farm Stop. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When you're making a good number of sales online, is it still worth going to farmer's markets all year round? Growers Carrie and Joe Chlebanowski of The Looney Farm in Alex, Oklahoma say yes, it still is. In this episode of Carrot Cashflow, we have growers Carrie and Joe Chlebanowski to talk a little bit about increasing online sales through having a farmer's market presence. They also share some useful tips on improving visuals and descriptions on the online store as well as displays for the farmer's markets. Follow The Looney Farm. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon.

In this day and age, if you're a farmer—especially one that's just starting out—one of the first things you can do to start marketing yourself is establishing an online presence. And what better place to be for a new farm to start than a simple photo-sharing site like Instagram? In this episode of Carrot Cashflow, Kevin Espiritu of Epic Gardening talks about why and how we can leverage Instagram to build a following that will engage, support, and purchase from us. He also shares some easy, insightful tips on how to be the big, shiny object that people would want to engage with. Follow Kevin @epicgardening Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

As farmers living in the digital age, most of us are bound to have some sort of online presence, especially if we're selling what we grow online. And one key element that can boost our marketing and make our product listings a lot more attractive are photos. In this episode of Carrot Cashflow, we're talking to longtime professional commercial photographer John Spaulding to walk us through what it means to take photos as a medium to tell the stories we want to tell, as well as some considerations when we're thinking about hiring a professional photographer. Follow John Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Melissa Ballard joins me to talk about how selling online has helped their business. She also discusses how she tells her farm story to build and deepen the relationship with her customers. Follow Bluegrass Beef @bluegrassbeef Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Jesse Way and Meghan Brandenberg join me to talk about their farm's evolution. From starting at a farmers' market to later dropping it to sell exclusively online, they have adapted the farm to fit their lifestyle and customer base. Follow Milky Way Farm Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

In this episode of Carrot Cashflow, we're talking to farmer Jenny Quiner about how she was able to expand their farm's operations by adding salad dressing to their product offering. She shares where she got the idea, how she executed it, and how she's managing to produce enough salad dressings for many big grocery store accounts. Follow Jenny and Dogpatch Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Keith Zimmerman talks about how they grew their roadside farm stand into a huge retail operation where they now sell produce, pre-packaged food, ice cream, and hot food. He also shares the Deli Label app they developed along the way. Follow Plum Creek Farm @plumcreekfarmpa Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

In this episode, Diego talks about the dangers of personal and business debt. With money easier to get than ever you have to be very careful about taking loans. That money is much easier to accept than it is to pay back. Follow me @diegofooter Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April! Learn more at readyfarmerone.com. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Ray Tyler talks about how well their self-serve on-farm store has worked for them. He also discusses a modified CSA model called a Season Farm Bag which has been very successful. Follow Rose Creek Farms @rosecreekfarms Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April! Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Vannah Roddy discusses the benefits of her weekly veggie box. It's a program that has been successful for her as a farmer while also being something that works for customers. Follow Encompass Farm @encompassfarm Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April! Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Jeremy Tolley discusses why they go above and beyond to service their farm customers. He shares the extra steps he takes to really make customers feel like they are getting something special. He shares how he built his customer base using the website NextDoor. You will also hear his thoughts on why these decided to start aggregating products from other farms. Follow Red Thread Farm @redthreadfarm Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April! Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Carrot Cashflow is the first 100% business-focused podcast for market gardeners and vegetable farmers. Learn how to market your vegetables better, increase sales, and make customers happier. This show is for anyone who wants to grow vegetables profitably. Each episode explores a farm business topic. Some episodes feature guests where we talk with a beginning or experienced farmer, diving deep into their story to determine what makes their market farm successful. I focus on farming challenges and struggles, sales and marketing, social media marketing, farm startup, market selection, and work-life balance. Watch interviews and clips from the show on YouTube - https://www.youtube.com/c/DiegoFooter Carrot Cashflow is hosted and produced by Diego Footer. Diego is also the co-author of Ready Farmer One: The Farmers' Guide to Create, Design and Market an Online Farm Store Follow Diego to give guest suggestions and comment on the show https://www.instagram.com/diegofooter