Carrot Cashflow

In this episode of Carrot Cashflow, we're talking to farmer Jenny Quiner about how she was able to expand their farm's operations by adding salad dressing to their product offering. She shares where she got the idea, how she executed it, and how she's managing to produce enough salad dressings for many big grocery store accounts. Follow Jenny and Dogpatch Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Keith Zimmerman talks about how they grew their roadside farm stand into a huge retail operation where they now sell produce, pre-packaged food, ice cream, and hot food. He also shares the Deli Label app they developed along the way. Follow Plum Creek Farm @plumcreekfarmpa Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

In this episode, Diego talks about the dangers of personal and business debt. With money easier to get than ever you have to be very careful about taking loans. That money is much easier to accept than it is to pay back. Follow me @diegofooter Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April! Learn more at readyfarmerone.com. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Ray Tyler talks about how well their self-serve on-farm store has worked for them. He also discusses a modified CSA model called a Season Farm Bag which has been very successful. Follow Rose Creek Farms @rosecreekfarms Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April! Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Vannah Roddy discusses the benefits of her weekly veggie box. It's a program that has been successful for her as a farmer while also being something that works for customers. Follow Encompass Farm @encompassfarm Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April! Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Farmer Jeremy Tolley discusses why they go above and beyond to service their farm customers. He shares the extra steps he takes to really make customers feel like they are getting something special. He shares how he built his customer base using the website NextDoor. You will also hear his thoughts on why these decided to start aggregating products from other farms. Follow Red Thread Farm @redthreadfarm Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April! Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Carrot Cashflow is the first 100% business-focused podcast for market gardeners and vegetable farmers. Learn how to market your vegetables better, increase sales, and make customers happier. This show is for anyone who wants to grow vegetables profitably. Each episode explores a farm business topic. Some episodes feature guests where we talk with a beginning or experienced farmer, diving deep into their story to determine what makes their market farm successful. I focus on farming challenges and struggles, sales and marketing, social media marketing, farm startup, market selection, and work-life balance. Watch interviews and clips from the show on YouTube - https://www.youtube.com/c/DiegoFooter Carrot Cashflow is hosted and produced by Diego Footer. Diego is also the co-author of Ready Farmer One: The Farmers' Guide to Create, Design and Market an Online Farm Store Follow Diego to give guest suggestions and comment on the show https://www.instagram.com/diegofooter