Carrot Cashflow

(0:30) When life gives you hard times, how do you react - crumble or take it head-on. (12:35) Farmer Ian Caselli talks about his farming journey. Ian started farming part-time and tries to manage his hours to earn extra income for his family. (1:08:50) Listener Q&A - Is a $500 farmers market worth it? (1:16:30) Drunk Ideas - The Foot Tent Check out my new book, Sell Everything You Grow - only $0.99 on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF

(0:30) The purgatory of mediocrity. What happens when you aren't good enough to succeed but not bad enough to fail? (14:25) Michael Russo a former chef, discusses his transition into farming. How he is making it work while working an off-farm job. (1:02:22) Listener Q&A (1:09:58) Drunk Ideas - The "It's OK to say NO" sign. Check out my brand new book Sell Everything You Grow - only $0.99 on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF Mike's Farm - https://www.instagram.com/chefsharvestfarmllc

What makes a farm successful - the farmer or the system? People think it's the tools and other items that make it work, I argue it's the farmer that makes it work. (10:42) Jennifer Brand joins to discuss transitioning from the software field to farming. Raising unique vegetables and carving out a unique niche in her market. (1:26:51) The debut of Drunk Ideas. Partially thought out "good" business ideas. The mobile farmers market booth. Check out my brand new book Sell Everything You Grow - only $0.99 on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF Sonaterra Farm - https://www.instagram.com/sonaterrafarm

Broxon Berry Farm- https://www.instagram.com/broxonberry Want to learn more? Check out my book Ready Farmer One - The Farmer's Guide to Sales and Marketing - Get it on Amazon.

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Many people start market gardening in the hopes of becoming an established farm that consistently provides fresh, local food to their community. But what if that niche is already filled and there's already a lot of other people doing what you want to do? You can certainly try keeping at it. Or you can pivot and lean on your other skills to fill a different niche. In this episode of Carrot Cashflow, we've invited Bruce Young of Blue Gate Farm in Warren, Connecticut to talk about their journey into small-scale farming as well as how they shifted gears from growing vegetables to raising animals, and finally, to successfully selling bread at a booming farmer's market. Learn more about Blue Gate Farm on their website and Instagram. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon.

Many farms have different programs to draw people to their location—from tours to workshops to parties. If you're someone who's managing your farm's CSA program while running an on-farm farm stand, what can you do to draw people in and keep them coming back? In this episode of Carrot Cashflow, we're talking to Will Conway of Stone Acres Farm to share some useful tips and tricks on how to run a successful farm stand, what they're doing to keep customers coming back, and how they're managing their unique CSA program alongside it. Learn more about Stone Acres Farm on their website and Instagram. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon.

Tony Barlow of Barlow Roots Market joins me to talk about balancing an off-farm job, homeschool and running a successful farm on the side. If you are interested in following Tony and learning more about the things we spoke about today he has just started a new channel called Homestead Money. He is looking forward to sharing more on homesteading, market gardening and finance. Specifically, he hopes to help homestead dreamers purchase their homestead, and current homesteaders manage their finances wisely. You can join his email list here: http://eepurl.com/ijcC61. Or follow him on Instagram here: https://www.instagram.com/homesteadmoney/ Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon.

Learn more about different marketing strategies in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

Stephanie Haynes of the Vancouver, Washington Farmer's Market joins us to talk about why they created an online store for their local farmer's market, how they pulled it off, and the CSA-type program they have to increase to further increase their vendors' sales while introducing more unique produce to their market. Learn more about the Vancouver, Washington Farmer's Market through their website and get updates through their Instagram. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon.

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Learn more about different marketing strategies in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

Farmer and consultant Ellen Polishuk joins Diego to discuss running a successful farm business. Ellen has over 30 years of experience growing vegetables and cut flowers in the Washington, DC area. Learn more about Ellen: https://www.planttoprofit.com/ https://www.instagram.com/planttoprofit_farmerellen Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon.

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Learn more about different marketing strategies in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

Tom & Marcy Bradley of Pleasant Valley Farms talk about how they took advantage of their adventurous market to sell their livestock products. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon.

Learn more about different marketing strategies in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

Microgreens grower Reuven Marriott shares the trials and tribulations of starting and running a microgreens business in Israel. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Learn more about different marketing strategies in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

Farmer Noah Poulos shares their profitable business model of selling bulk to wholesale customers at Clem's Organic Gardens in North Carolina. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Learn more about different marketing strategies in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

Farmer Trey Johnson of St. Joseph Homestead joins me to discuss how they have optimized home delivery for their market garden. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Learn about other viable farm business models in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

When people are looking to buy something, they often go over their options and see which one is of the best quality. But when all their options are of equal quality, how do they decide then? They look at you and whether or not they resonate with you, your values, and what you're doing. In this episode of Carrot Cashflow, farmer and farming marketer Corinna Bench talks about how selling more doesn't always mean finding new customers. Sometimes, it's urging your current customers to buy more. And urging them to buy more is an easy ask when you've taken the time to build meaningful relationships with them. Learn more about Corinna. https://mydigitalfarmer.com/ Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Learn more about branding strategies in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

Learn more from Corinna and other farmers in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Learn more from Max and other farmers in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing, available on Amazon or at readyfarmerone.com.

Learn more from Josh and other farmers in my book Ready Farmer One - The Farmer's Guide to Selling and Marketing available on Amazon or at readyfarmerone.com.

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

Subscribe to Seeding Thoughts - https://modern-grower.ck.page/posts Reach me on Instagram @diegofooter

When you're a new farm business selling a niche product, the first place you'll probably think to sell to would be at a farmer's market. There's no doubt that farmer's markets area great way to network with potential customers and other growers in your area. But if you have a full-time job while raising a family, and you don't want to sacrifice your weekends for farmer's markets, where do you sell to then? In this episode of Carrot Cashflow, we're talking to growers Dan and Hilary Papuchis of Hildan Produce to share how they started selling their microgreens outside of the farmer's market in order to make the business fit into their lifestyle. Learn more about Hildan Produce. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

If you're a farmer thinking tacking on an online store to your current farm business model, how do you choose which selling platform to go with? What features do you want to see? What questions should you ask, and what kind of post-purchase customer support do they provide? In this episode of Carrot Cashflow, Founder and CEO of Local Line, Cole Jones talks about why he created an online selling platform for small farms and what role he wants it to play in the local food movement. Learn more about Local Line. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

In recent years, there has been a steady increase of younger people interested in local food. And in this digital age, that same younger demographic is used to purchasing what they need online, straight from the comforts of their home. That said, why should purchasing nutritious, local food be any different? In this episode of Carrot Cashflow, Robert Arnold of Pleasant Valley Farm talks about how they were able to take their farm business online after decades of solely relying on farmer's markets. Robert talks about the process behind how they built the front and back end of their online business to run it more efficiently. Learn more about Pleasant Valley Farm and Smart Farm Innovations. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When you're first building out your customer base, many farmers will tell you to start selling at the farmer's market to let people know you're there and to build connections before you consider starting selling online. But no one said you could start by doing just the opposite. In this episode of Carrot Cashflow, we're talking to Lesley Dennis of Solway Farms in Kentucky to talk about her experience selling their produce online before they considered selling at a farmer's market. Learn more about Solway Farms. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

If you're a farmer who can't set your own prices, it can be disheartening—especially when you know just how much time, effort, and money it takes to put out those products. As heartbreaking as it sounds, that was the reality that many dairy farmers in the US faced. Because of that reality, many dairy farmers tried to either add or transition their dairy farms into hemp farms. And one of those farmers is Sam Bellavance. In this episode of Carrot Cashflow, we're talking to farmer Sam Bellavance of South Hero, Vermont to talk about how he and his team created a brand that helped Sunset Lake CBD to stand out as a premium producer in a sea of CBD companies. Learn more at Sunset Lake CBD. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When you're a small farm, what's a good way to incentivize your local community to support you and what you're doing? How about tying up a CSA share with a project you want to do on the farm? In this episode of Carrot Cashflow, we're talking to farmer Jeamette Lock of Pack River Farm in Sandpoint, Idaho to talk about how their community showed up to help them build a greenhouse and what they do in return to show their appreciation. Learn more about Pack River Farm. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot

When you're a new farm struggling to get yourself out there and secure your first few customers, then marketing can be a great tool to broaden your reach, make yourself known, and hopefully get more yourself in front of paying customers. So, what's a good way to approach marketing? In this episode of Carrot Cashflow, we're talking to marketing strategist John Reinwald of Farmstand Revival to walk us through how to kick a small farm's marketing game off the ground. Learn more about Farmstand Revival. Want to learn more? My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!! Get it on Amazon. Make farming easier with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow Diego on IG https://instagram.com/diegofooter Follow PaperpotCo on IG https://instagram.com/paperpot