Capitalism.com with Ryan Daniel Moran

Guest Bio Todd Herman is a high-performance coach and advisor to Olympic athletes, billionaires, and entrepreneurs. Among many successes in athletic and business coaching, he is the creator of the "90 Day Year"; in his own words, "a program for business owners who are frustrated with their level of performance and want a highly refined system to get out of their own way and see their business and personal leadership thrive". Show Notes We've had so many amazing conversations with people over the years, so we've decided to go into our archive and bring back some of our favorite podcasts for you. In this Freedom Fast Lane replay, we learn from coach and advisor Todd Herman about structuring your productivity calendar and goals in ways that deliver you better results, in a faster and saner way. Todd won't deny the importance of a long-term vision for success. But achieving that vision through long-term goals is the wrong way to go about it. We need to stop chasing goals with year-long, five-year-long, or ten-year-long deadlines, and we should instead break down our quest into 90 day sprints. Why 90 days? It's short enough to feel tangible and doable, while long enough to achieve a serious goal. You also take advantage of positive neurological feedback loops by bringing the rush of success from achieving your goals more quickly, giving you the drive to ramp up your business faster than ever. How can you get started? You pick one particular, high-impact skill or goal that, if you focused on honing right now, would deliver the best performance results. That's your target for the next 90 days. These can be outcome goals (e.g. losing X pounds in 90 days), performance goals (e.g. doubling Facebook followers in 90 days), or process goals (determining who will do what, when, and where, to enhance business clarity and momentum). Don't let long-term goals drag down your long-term vision. Break things down into 90 day sprints, and you'll see results sooner. Key takeaways: Long-term vision is important, but long-term goals are inefficient at achieving that vision Pick your most high-impact skill or goal, and focus on that for 90 days These can be outcome goals, performance goals, or process goals. Connect with Todd Find out more about Todd at http://toddherman.me/ On Facebook On Linkedin On Twitter Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com. On Facebook On YouTube On LinkedIn On Twitter

We had such a great response to Jeff Hoffman's talk that we wanted to share his brief Q&A with Ryan. Even in just 14 minutes, he tells us three awesome, actionable tips that you can use now to build your business and plan for the future. No matter how good you are, Jeff says, you can't scale up your company without hiring other people. You can't do everything, so you shouldn't try to. Get the best people for the right job and put them to work for you. Jeff also dispelled myths about initial funding. You don't need to take on debt, talk to venture capital, sell private equity, or try all those other "traditional" approaches to get early cash. Jeff built his airline kiosk company by asking airports for a 50% deposit in advance. That way, he told them, they would be at the front of the line when the kiosks were completed. It worked! He got a big pile of cash directly from his customers. Jeff notes that we build businesses to chase our dreams. But sometimes they seem impossible to reach. Jeff's managed to reach his, and he told us how. Picture your goal, and work your way backwards in time from that moment. Jeff imagined meeting Elton John, and worked backwards from that imagined meeting to figure out how to make it happen (Jeff figures out products that the music industry wants to buy -> Jeff makes that product -> someone in the music industry takes his phone call -> he gets introduced to Elton John). You can make it happen, too! Key takeaways: You can't scale a business without hiring a team You can raise funding without taking on debt or talking to venture capital, and You can chase "impossible" dreams if you work backwards from the dream to where you are now. Connect with Jeff On Linkedin On Twitter Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com. On Facebook On YouTube On LinkedIn On Twitter

This week we go over an awesome, detailed talk about getting the most out of advertising on Facebook. Curt Maly gave us a ton of practical, actionable information in just one hour. So we wanted to make sure you got those strategies. These tactics include harnessing organic content properly. Make sure you post quality posts on your Facebook page on a regular basis, then test out which type of content resonates with your target audiences by promoting it through Facebook's ad system. Don't worry about your clickthrough rates. Clickers are like window shoppers; 90% of your purchases come from people who never click on your ads, but see your content. Once you've used Facebook's tracking tools to generate lists of audiences with various levels of engagement with your brand, Curt says to host Facebook Live events at least once every two weeks. Every few minutes, make a call-to-action; for example, asking people to say where they're watching from in the comments below, or to comment with questions they have. That interaction reduces your ad costs, because Facebook detects that you're putting out stuff that other people finds valuable. It also adds new people to your engaged audience lists for further targeted ads. Curt also urges us to use Facebook Messenger bots now, to automate communication with interested leads and get them to see more ad copy. Curt gave us so much great tips in this talk. If you want to scale up your business and are looking for advertising advice, you can't miss this incredible hour-long speech. Get into Facebook Ads the right way, before your competitors do. Key takeaways: Focus on generating relevant organic content, then testing its relevance by promoting it 90% of your purchasers don't click on your ads, so don't focus on clicks Host Facebook Lives for your audience with quality content and regular calls-to-action Take a look at using Messenger bots

This week we leak one of the most popular talks at the recent Capitalism Conference. Ezra Firestone gave us a ton of great strategies in his presentation that is packed with actionable takeaways. So we wanted to share it with you. In particular, he advises that you spend 20-30% of your top line on marketing online to scale your brand quickly. Facebook Messenger is particularly valuable for scaling up efficiently and cheaply in 2018. As Ezra tells us, text is the future of communication and marketing, so you have maybe one year to take advantage of the free access to this channel before Facebook begin to charge a premium for it. Ezra breaks down the process of gaining Facebook subscribers using messenger bots and how to convert those subscribers into super profitable buyers, email subscribers, and more. If you are a physical products business owner, you have to take action on this emerging channel before your competitors. Key takeaways: Three assets you should be generating for your Amazon brand The window of opportunity in Facebook Messenger and how you can take advantage Scale up with targeted marketing to expand your audience Connect with Ezra Hear more from Ezra at https://smartmarketer.com/category/podcasts/ On Facebook On Linkedin On Twitter Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com. On Facebook On YouTube On LinkedIn On Twitter

Full show notes at http://freedomfastlane.com/ You've grown your business to seven-figures. What do you do now? Having difficulties figuring out how to grow further? Ryan's answer is to double-down on your strongest skill. And he applies that throughout his work. His strongest skill is in scaling companies that sell physical products. So Ryan is continuously looking for ways to apply that skillset. And he recently did this with one of his students, Hanny Sunarto, who faced the question that you might be asking yourself now: How do I grow my business beyond where it is now? Well, Hanny's doing it by doubling-down on her engineering skills, with the help of Ryan. Hanny's company is NeatPack, which sells travel bags, like backpacks and diaper bags. She has an engineering background and has crafted great, durable products. She's looking to scale up. So she and Ryan worked out a deal. Ryan's investing $85,000.00 into NeatPack for a percentage of the company, and has also agreed to provide ongoing advice, particularly around marketing, to help scale further. Hanny is a great engineer, there's no doubt about that. Her bags make great travel solutions. But she admits that she does not have marketing expertise. And scaling beyond seven-figures requires marketing expertise. So Ryan provides his strength in marketing, freeing Hanny up to spend more time doing what she does best: making some excellent travel bags. If you're having difficulty scaling your company, figure out what you do best, and put your energy into that. Get other people who are excellent at other things in the business world to help you with that. You may be surprised at how successful you might become. Key takeaways: Once you hit seven-figures, you can look to scaling your company Double-down on your strongest skill Get outside help so you can focus on what you do best Connect with Hanny Check out Hanny's business at http://www.neatpackbags.com/. On Facebook On LinkedIn On Twitter Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com. On Facebook On YouTube On LinkedIn On Twitter

Full show notes at https://freedomfastlane.com/ You're scaling your business up in value. Well done! Have you considered how much it's worth? You should. You may not want to sell your business now, but if you don't take a good hard look at how much it's worth, you may be overlooking something important. You may be overlooking the most valuable asset you've ever held. And at a better time than ever to think about its value. It's a seller's market for businesses right now. You can sell a seven-figure business for at least a 3-4.5 multiple, depending on how well organized the business is and the strength of its brand. Sounds exciting, right? It is, but it can be complicated. There are a lot of things you need to take into account when selling your business. An interested investor will start off with a formal Letter of Intent to purchase your business, proposing how the sale may go about. They'll want to look through your books, to see how organized the company's financials are. They'll check to see if you're holding any valuable intellectual property. In general, you'll be looking to go through an extended due diligence process, while also keeping your business up-and-running throughout the transaction. Not an easy thing to do. Luckily, brokerage firms like Logan Chierotti's Bizsold help facilitate the entire process for entrepreneurs. Even if you're not looking to sell at the moment, Logan's got lots of useful information for us about the process! Key takeaways: You could be sitting on millions of dollars that you haven't noticed You can get those millions by selling your business Logan Chierotti runs us through the process Connect with Logan Find out more about Bizsold at https://bizsold.com/ On Facebook On Linkedin On Twitter Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Full show notes at https://freedomfastlane.com/ Making millions without a big team seems, at first blush, rather daunting. How is it possible to make that happen? As Elaine Pofeldt has found, it's more common than you think. In fact, you can do it without hiring a single employee. Before embarking on something like this, you need to make sure you start with your desired lifestyle in mind. A business is a means to an end. If you make the business itself your reason for being alive, you expose yourself to substantial psychological risk down the road (such as if you discover you hate the work or find yourself reflecting on missed opportunities to do other enjoyable things). Then look to entering a field of commerce that interests you. You'll find yourself enjoying the work that much more. Let's say you like traveling and enjoy writing. You could build up a business as a marketing consultant, traveling around the world, with your "office" being any computer with Internet access. Now you know what the "seeds" are for your zero-employee business. Once you've planted the seeds, you can scale up more easily than ever before, as you can reach a global market through the Internet. You don't have to do it alone, though. It's easier than ever to find non-employee help, harnessing online freelancer marketplaces like Upwork, or, if you have a physical headquarters, hire a contractor to do some tasks while you're traveling. Your business does not need a complex human resources system to be successful. You can keep it small while scaling to big profits! Key takeaways: You don't need employees to reach a million dollars There is less friction than ever before in building a business Why your next business is immensely valuable to society Connect with Elaine Find out more about Elaine at http://elainepofeldt.com/ On Linkedin On Twitter Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Full show notes at https://freedomfastlane.com/ 2017 was a mixed bag for Ryan. But he's starting 2018 with seven strategies to make it the best year of his life. Listen in to hear what they are. Seven Strategies to Make 2018 The Best Year of Your Life Keep a journal about what's going on in your life. Write in the journal when you are feeling good about yourself, and particularly when you want to make progress towards your goals. Practice active appreciation. You don't need to wait until you make the next business deal; until you can go to the gym next; until 2019 to feel good. When are you going to be happy, if the answer is never "now"? Take stock of all the good things in your life, and make a conscious effort to feel grateful for them. Set clear goals for yourself. This can be done by writing them down in your journal. Write down: what the purpose of your life is now (not the totality of your existence, but where you see your life going). What are you moving towards now? This can be as complex as a major business change or as simple as exercising every day. Listen to recordings from personal development experts in your downtime. These will help you stay on track to achieve your goals while also adding insight into other areas of your life. When considering what path to take in your life, ask yourself what will matter to you thirty years from today. This will focus your decisions on what is truly important in the long-term. The response to most major questions is "who?". Very little in life is worth doing alone; who will your major life decisions effect? Lastly, when you wake up in the morning, please, PLEASE do anything but immediately check your smartphone! There are so many other better ways to start your day than with stressful emails, checking the market, and so on. Have a great 2018! Key takeaways: 2017 may have been a great year, a bad year, or a mixed bag for you, but 2018 can be the best year of your life 7 tips to make 2018 not suck Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Full show notes at https://freedomfastlane.com/ Are you taking proper care of yourself? It's so easy to get wrapped up in the business world. Late nights, quick meals, and stressful work can become a new normal without you even noticing. While all this hard work can pay off financially, you may be unwittingly digging yourself an early grave. Dr. Anthony Balduzzi's dad worked long hours so his family could have a good life. But it took a grievous toll on his health, and he died at 42, leaving the 10-year-old Anthony without a father. How well are you sleeping? Are you eating fast food a lot to spend more time on work? Are you exercising at all? Do you feel stressed out much of the time from the pressures of entrepreneurship? Have you had a checkup with a doctor recently? Considered doing blood-work to see if your hormone levels are within a healthy range? You invest so much time in your work, charging ahead to keep on top of everything. How much time do you invest in your own health, in your own quality of life? It's time to check-in with yourself on your habits, and it may be time for you to talk to a professional about your health. Don't put it off until it's too late. You owe it to yourself and your loved ones to be there for them. All the money in the world won't replace their father, their mother, their spouse. Key takeaways: Entrepreneurship is fraught with health hazards Checking in with a professional will let you know how your body is doing Don't put off your health until it's too late Connect with Anthony Check out Anthony's business at https://www.fitfatherproject.com/. On Facebook On LinkedIn On Twitter Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Many high achievers get caught up in this idea of "living the dream"—living in a tropical paradise, running a business off of a laptop, working solo. Then reality hits. It hit Jeremy Sherk hard. He was living this exact scenario in Thailand in 2012 when he realized that his idea that he would simply "sail off into the sunset" was naive. There were two aspects of that realization: 1. He wasn't passionate about the business he was running. 2. He was alone. That led to a Skype call in 2013 with his future business partner, Kevin Pasco. And thus began the journey to create their company, Nested Naturals. In this breakout session from the 2017 Capitalism Conference, Jeremy and Kevin share their journey creating a business they actually care about, scaling up to a team of 15 people who they consider family. They've created an amazing culture and team after doing the solopreneur thing off of their laptops. Listen to this episode to learn how. Check out more great breakout sessions and keynotes from the 2017 Capitalism Conference: How to Grow From A 7-Figure 'Small Business' To An 8- or 9-Figure Empire w/ Jeff Hoffman Hal Elrod: What My Near Death Experiences Taught Me About Money, Business and Freedom Connect with Nested Naturals: • YouTube • Instagram • Facebook • LinkedIn • Twitter

Full show notes at https://freedomfastlane.com/ Hal Elrod nearly died in a car crash. He defied his doctors' grim prognosis, not only walking again but eventually running an ultramarathon. He lost a lot in the 2008 financial crisis. He was on a downward spiral for six months, losing clients, putting on lots of weight, and struggling with housing costs. But he pushed through and built his life back up by focusing on translating personal development into positive gains. Last year, Hal almost died again. At first, his doctors thought he had pneumonia, but he was, in fact, suffering from an aggressive form of leukemia. He was advised he would most likely die. But he beat the odds again and came out of this third "rock bottom" experience profoundly transformed. Hal urges you to ask yourself what matters most in your life. To ask yourself what your values are. Then see how you can selflessly add value to the people you care about, to the people you come across on an everyday basis. When you give of yourself selflessly to others, you will tap into great success and feel liberated. Join us as we follow Hal's incredible journey. Key takeaways: Accepting reality is the first step to defeating negativity Give of yourself selflessly to others Live in accordance with your values Connect with Hal Hear more from Hal on his podcast at http://halelrod.com/podcast/. On Twitter On Facebook On YouTube On LinkedIn Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Full show notes at https://freedomfastlane.com/ Jeff Hoffman is a remarkable, internationally-successful entrepreneur. But he attained that success by hiring the best, building a team with them, getting out of their way, and treating them with compassion and respect. This let him enter industries that he had no professional experience in - like building airport ticket kiosks, and working in film and music - and make a major impact. Jeff's incredible journey includes inspirational stories about how scaling to success beyond your dreams means treating your colleagues and employees with empathy. He once declined a potential joint venture when the other company's CEO spoke derisively of his staff playing baseball at work one morning. Why pass something like that up? Because he knew in that moment that his counterpart did not respect his employees' judgment the way he did. And that would have posed trouble for potential joint work. Join us today on the Freedom Fast Lane as we hear this amazing story and more from Jeff Hoffman. You'll come away inspired to focus on doing what's right, on doing what's good, on being the best person you can be to those around you. And that's how you attract the best and brightest to make a strong impact in the business world. Key takeaways: Your success relies on persuading smarter people to help you You win in business by empathizing with your team Don't let money denigrate you and your team Connect with Jeff On Linkedin On Twitter

Full show notes at https://freedomfastlane.com/ Guy and Ilan are weird. And that's okay! They're hugely successful entrepreneurs, they're compassionate coaches, and they share invaluable information on personal actualization on their Satori Prime podcast. But that's beside the point. They're weird because they act in accordance with who they are. And being themselves meant charting their path away from what the "group" does, leading them to their awesome Satori Prime project. This isn't easy. In fact, it's one of the hardest things to do. From a very young age, we are indoctrinated with the values of our parents, our educators, and what we absorb from mass media. It is easy for us to come to a conclusion at that stage in our lives about who we are. If you decide as a kid that you are "worthless", "not talented", or "a loser", it can be very difficult to shake that feeling. Guy and Ilan are here to help you shake that false social programming, and get you to focus on being yourself. Everyone has something to contribute to make the world a better place and give their loved ones a better life. You can bring that gift out. Check in with yourself. Ask yourself what really matters to you. Notice where you feel like conforming to what everyone else is doing. Think about whether you really need to conform as well. Do what is consistent with your principles. Be yourself, and you will reap the rewards throughout your life! Key takeaways: It's time for you to be unapologetically yourself Really successful people have achieved success by not caring about what other people think about them Take action consistent with who you are, rather than your social programming Connect with Guy & Ilan Visit the Satori Prime website: https://satoriprime.com/ On Twitter On Facebook On LinkedIn Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Full show notes at https://freedomfastlane.com/ Scaling your business to 9 figures in value seems daunting. How can this be done without working insane hours? Yes, scaling up by an order of magnitude may seem out of reach. But right now, you're probably closer than you think. Getting where you are now felt difficult, but that's because you were working so hard to get off the ground. Now that you've found some substantial success, you need a sound strategy with a network that suits your business's products or services. Going from 7-figures to 8-figures is primarily about dialing up your marketing and sales efforts. Here, you monetize the customers you currently have, increase your focus on ecommerce, and maybe pivot to other marketing channels. Going from 80figures to 9-figures is about successful investments. And investing for exponential scaling is Ryan's forte. Once your company makes $10 million in yearly profits, you can look to an exit for 8-12x those profits. But what if your company is making $3 million in annual profits, with three other competitors about that size in your industry? What if those competitors are, instead, potential allies? If you merged forces or collaborated on a joint venture, you can package your combined value in a roll-up, and add an order of magnitude in value when selling the package. And that order of magnitude came just from making a relationship. From calling up your former competitors and seeing what you could do together, you added another zero to your exit value. You just massively scaled your business without having to do much more work than picking up your phone and dialing a few numbers. Now you see how reaching entrepreneurial success doesn't have to be like climbing a long staircase to the peak of a mountain. There are incredibly effective shortcuts that people have and continue to use to accelerate their growth. Learn more in this episode of the podcast. Key takeaways: Scaling from 7-8 figures in value to 9 figures is not as daunting as you think Once you have a good product and vision, building a network accelerates growth Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

You have a great product, produced using state-of-the-art technology. But if you don't talk about how the product will help your audience (its benefits), and only talk to them about its technical specifications (its features), you are losing lots of potential customers. Through his Swanwick Sleep company, James Swanwick sells blue-light-blocking glasses. They have a number of interesting technical features, but features aren't enough to get people to make a purchase. That's why the company's website (swanwicksleep.com) says the product will make you "sleep better", "feel energized", and "look cool" in large font. The benefits, not the features, are front and center. And they're so prominent because an interested customer is always asking, "what does this product do for me?" If you don't talk about the product's benefits, you're not answering their question! James makes a clear distinction between features and benefits. A feature is a factual statement about a product or service. Examples include a self-cleaning oven, or a product being made 100% from recycled materials. A benefit is an improvement in one's circumstances caused by the product or service. Examples include convenience, time-saving, and becoming more attractive to potential partners. You can see the focus on benefits in everyday marketing. Let's take weight-loss products for instance. If you watch infomercials about them, you very frequently see portrayals of men using the product having attractive, smiling women walk up to them. It's the same for a whole host of products. Marketing for anything that improves your physical appearance very often depicts attractive people entering the frame and looking at the user with adoration. The inference the marketing establishes is that these products will make you attractive. The focus here is on that benefit, not on the technical specifications of the exercise machine or weight-loss program being sold. James urges entrepreneurs to audit their sales copy, identifying where features are emphasized over benefits, and making changes to focus instead on the benefits. You should ask yourself why your customers do business with you, and ask them, too! You may discover all sorts of benefits your customers derive from your products that you had not known before. Benefits you should be highlighting in your marketing! Key takeaways: People buy things to solve problems for them Focusing marketing on your product's features, not their benefits, will lose business Audit your ad copy to maximize focus on these benefits Connect with James Hear more from James at his podcast. On Twitter On LinkedIn On Facebook Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Justin Colby has had a lot of success flipping properties. Ryan takes a similar approach with businesses. This line of work has brought them great rewards, but they seek to scale beyond the heights they've reached. They know they can do it. It will take a lot of work, but they have a goal in mind and know they can reach it. Join Justin and Ryan in this chat about entrepreneurship, embracing change, and reaching goals through hard work. Key takeaways: Flipping real estate is like flipping businesses Calculate the costs of reaching your goals Put in the work Connect with Justin Hear more from Justin at https://thefoundation.com/podcast. On Twitter On Facebook On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

There's a mistake that so many entrepreneurs make when it comes to funding, and it's not that hard to avoid. Jeff Hoffman addresses this topic in today's Freedom Fast Lane episode. The clip is from the Q&A session we had with Jeff when he first spoke at the Capitalism Conference (formerly Freedom Fast Lane Live) back in 2015. We invited him back to kick off this year's conference in Austin, which wraps up today. In this episode, Jeff explains the clear steps every startup entrepreneur must take in order to determine what—if any—outside funding is needed to make the business successful. Jeff blames Silicon Valley for creating the idea that entrepreneurs need to get funding as soon as possible. The truth is, most entrepreneurs ignore getting funding from customers by providing value. Instead, they go to bank debt, private equity, venture capital, you name it. One of the biggest problems with small businesses is overcapitalization. Don't let that happen to you. Instead, follow these steps Jeff recommends to make sure you're ready to pursue funding. Make a list of everything you need to do between now and someday, whenever your goal deadline is, to make your company successful. Circle everything on that list you think you can do without someone else's money. Go do all of those things. Take it from Jeff—don't get funding until you absolutely need it.

Ryan Deiss understands the power of branding. In this episode of the Freedom Fast Lane podcast, we air Ryan Deiss' speech at The Capitalism Conference (formerly Freedom Fast Lane Live). Ryan Deiss offers an analogy for reframing your ideas about branding. Start by thinking of your customer as a vault. Marketing has the ability to do one of two things: it can make a deposit of relational equity into that vault, or it can make a withdrawal on relational equity from that vault. Make no mistake. Every time you ask someone to buy something, you're making a withdrawal against relational equity. We all have a baseline of relational equity as human kind, but when you ask for someone to buy something the question becomes, "Do I know you?" Whether we realize it or not, this construct is true. The question every entrepreneur should be asking themselves is, am I making a deposit of relational equity, or a withdrawal? It's like in Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook," entrepreneurs must deposit, deposit, deposit, then withdraw. This is how you develop a brand. It's not your logo. It's not your color scheme. Your branding is anything that makes a deposit in your customer's relational equity vault. Branding makes a deposit. Selling makes a withdrawal. There are four ways to build up your customer's relational equity vault: Make them laugh. If you make people laugh, they'll like you. Make them cry. If you make people cry, they'll feel vulnerable with you. Make them feel like they're a part of something. If you make people feel like they're part of something, they'll feel that sense of belonging, of home. Deliver actual value in advance. If you give people actual value, they will seek to give you value in return. When you're not making a relational equity deposit for your customers, when there's no soul in what you're doing, then you're just a logo. If you're a business looking to become an empire, it's crucial that you consistently make deposits and withdrawals in this manner. These are the high-level thinkers we bring together for The Capitalism Conference. Today is Day 1 of the event! We sold out our general admission tickets and upgraded many attendees to VIP. We are making parts of the event available through a livestream. Don't miss out - click here to purchase the livestream.

Ryan's had tremendous success over the past several years, helping many budding entrepreneurs become millionaires. Now he's turning his focus into an even higher goal: turning 7-figure business ventures into 9-figure ones. In this episode of the Freedom Fast Lane, Andy Drish from TheFoundation.com finds out just how Ryan plans to reach this lofty height, with inspirational takeaways that you can apply to focus your business for growth you thought was impossible. Full show notes at: http://freedomfastlane.com/ Key takeaways: Believing in your ability to succeed. Strategizing for exponential scaling, not linear scaling. Committing the time needed to reach your goals. Connect with Andy Hear more from Andy at https://thefoundation.com/podcast. On Twitter On Facebook On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Today we're talking about morning routines. In all this crazy noise of all of the things you have to do, how do you craft a routine that actually makes you more productive, less stressed, and puts you on the path for success? Bulletproof coffee. Meditating. Green juice. What the heck are you supposed to start your day with? If you ask any entrepreneur, or any person, you'll get a list of a whole bunch of things that they do. And they claim that it's the only way. Well, I'm going to share my religious morning routine with you in this episode. It follows the TRIBE 5, which I've covered extensively on the podcast. One of the best ways to optimize your routine for success is to learn from high achievers. Take what's worked for them and try it for yourself. Weave together what works for you, making sure you're hitting the TRIBE 5. If you want to learn from empire builders and high achievers, you should check out The Capitalism Conference this December 7-9. Ticket sales are closing soon, so grab yours today.

Most of us cannot begin to understand what it is like to stare mortality in the face. Hal Elrod does, and his experience has shifted the way he views his life and his business for the better. After being diagnosed with acute lymphoblastic leukemia, a rare cancer with a 10% survival rate, Hal emerged the other side with a clean bill of health and a fresh perspective on what was important. In this episode of Freedom Fast Lane, Hal shares what this life-changing experience taught him and how we can all adopt these learnings, ensuring we focus on what's important to us. Key takeaways: Ask Yourself: What matters most to you? How to Live in Alignment with What Matters Redefine Your Relationship with Your Work How to Change Your Habits in 30 Days Connect with Hal Hear more from Hal on his podcast at http://halelrod.com/podcast/. On Twitter On Facebook On YouTube On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

How do successful entrepreneurs get clarity on their goals and priorities to build their empires? Listen to this live coaching session between Geoff Woods and Ryan Daniel Moran to find out. Following on from his last appearance on Freedom Fast Lane, Geoff returns to talk Ryan through how you can take your business to the next level by adopting the tried and tested techniques used by the most successful entrepreneurs. Geoff outlines why having clear goals is important and presents a model that will help you and your company to hit your targets time and time again. Continuously in pursuit of the end zone. Listen in to hear Ryan get clarity on what his top priorities are within his business over the next month, and how you can apply the lessons to your own company. Key takeaways: The one action that will dramatically impact your business Identifying the habits that will elevate your company to the next level The 411: How to avoid distraction and achieve your goals Connect with Geoff Hear more from Geoff on his podcast at The1Thing.com. On Twitter On Facebook On YouTube On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

In this episode of the podcast, I'm going to give you three ways that I am paying less taxes this year. I have made it very public over the last couple of years that I don't like taxes very much. I don't think taxes do a lot of good. I think taxes should be lower. I think entrepreneurs spend money wiser than government can, and that we should keep as much money in the hands of individuals and business owners as possible—and keep it out of the hands of politicians. I have done three things a little bit more intentionally this year. And I'm going to give you a couple of bonuses at the end of the three. There are three that I am personally doing that I would like to share with you, and then there are a couple of other recommendations that I will encourage you to look into as well. If you are an entrepreneur looking for the tactical strategies to help you pay less taxes and make more money, then you should come to our event in Austin, Texas, this December 7-9. It's called The Capitalism Conference and tickets are open for a few more days. Grab your tickets now.

All physical product sellers face the challenge of getting enough eyeballs on their products and proving the viability of their business. Some enter the market and fail. Others attract people in a way that creates a community dedicated to the product as a solution to a problem they have. Quest Nutrition is a shining example of a successful brand that built a community. In this episode of the Freedom Fast Lane podcast, we share a clip from The Capitalism Conference (formerly Freedom Fast Lane Live) vault, featuring Tom Bilyeu. Tom pulls back the curtain and shares his secrets to Quest Nutrition's success. You'll hear what he and his business partners did in the early days to attract eyeballs and prove their business model, what decisions he made that helped Quest Nutrition scale, and how the brand stays viable in an ever-changing market. Tom has dedicated himself to building a successful business that has a mission to end metabolic disease. This is how empire builders think. If you want to start thinking like an empire builder, you need to surround yourself with them. The best place to do that is at this year's Capitalism Conference, held December 7-9 in Austin, Texas. Grab your tickets today so you can get the playbook for how to build your empire.

If you look at someone like Bill Gates and all that he has accomplished, it's hard to fathom that he has the same number of hours in a day as everyone else. He doesn't have any more time in a day than anyone else. What he does with that time is what sets him apart, because Bill Gates is more high leverage than you or me. In today's episode of Freedom Fast Lane, guest host Matt Bodnar of The Science of Success podcast explains why there is a non-linear relationship between time and value creation, and how you can use high-leverage thinking to maximize value in the time you have. Think about the 80/20 rule and how it appears in all areas of life. In Matt's experience interviewing successful investors and entrepreneurs, the 80/20 rule is a common theme among them. There are two specific principles of high-leverage thinking. These two principles are common not only across the people Matt has interviewed, but the business titans of history - from John D. Rockefeller to Dale Carnegie. The first principle is to improve your decision-making ability. And the second is to hire people to replace yourself. Matt dives deep into the principles of high-leverage thinking in this episode of Freedom Fast Lane. If you're looking to connect with successful high-leverage thinkers, check out this year's Capitalism Conference held December 7-9 in Austin, Texas. The event attractions billionaires and millionaires from around the globe to share and learn from each other. Surround yourself with these high achievers and learn how to build your empire at the Capitalism Conference. Grab your ticket today. Connect with Matt Bodnar Matt's show The Science of Success is available on Apple Podcasts, Stitcher and YouTube. Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Jesse Elder has made an incredible impact on my mindset. The first time we had a conversation, his words resonated with me so deeply that they've rung in my ears since. That conversation went something like this: He said life is the process of harvesting seeds that have been planted a long time ago. If you want to make changes in your life, the only way to do that is to start planting new seeds. I've thought about this idea quite a bit. I've since had Jesse on the podcast several times. He has become a dear friend, and that process of planting and harvesting new seeds has always stuck with me. It is so important to plant those seeds, to make incremental changes about where you're going to go next. That is how you create your future. Today's episode of the podcast features the live Q&A session with Jesse from The Capitalism Conference (formerly Freedom Fast Lane Live) 2015. In this session, Jesse shares this thought: "If we can approach life from a position of creativity, and we see ourselves as a creator, not a competitor, then all of a sudden that person with the bank balance or the six pack or the marriage or the family, all of those things they may have, no longer becomes a threat to our ego." How do we create to solve the world's greatest problems? That's a question we explore at The Capitalism Conference, held this December 7-9 in Austin, Texas. Join billionaires and multimillionaires who have built brands and invested the profits to change not only their lives but the lives of people around the world. The conference is coming up fast, so grab your tickets today.

Do you pursue the cutting edge, or keep your focus on what's actually moving the needle? It's a question entrepreneurs often reckon with. There's a tendency to follow what's hot, but it can easily distract from getting things done. In this episode of the podcast, Gary Vaynerchuk gives his answer: you have to do both. The only way to do both is to dial in your work process. Gary shares how he does it in this clip from The Capitalism Conference (formerly Freedom Fast Lane Live) vault. Gary ruthlessly structures his time so that he deploys both practical execution and future thinking every day. This is how empire builders think. If you want to start thinking like an empire builder, you need to surround yourself with them. The best place to do that is at this year's Capitalism Conference, held December 7-9 in Austin, Texas. Grab your tickets today so you can get the playbook for how to build your empire.

Would you believe that there is a formula to growing your business, one that generates millions of dollars? Mark Ford pen name Michael Masterson, created it and has applied it dozens of times. There are four steps in this formula, and Mark shares them with us on today's episode of Freedom Fast Lane. After growing a business to $65 million in four years, Mark took the process and duplicated it over and over again. Entrepreneurs who apply this process in their businesses experience success, and you can too. Marketing is everything, and copy is king. Once you have those nailed, your business growth will take off. Learn the four stages to making your business grow from zero to one million, from the man who made the secret sauce himself. Key takeaways Figuring out what you're selling, and how you're selling it Developing backend products to market to existing customers, and frontend products for new customer acquisition Hiring people for structure to support further growth Incentivizing people to keep the hunger to grow Connect with Mark Check out Mark's work, under pen name Michael Masterson on his website here: www.michaelmasterson.net You can also find some of his personal writing here: www.markford.net Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Playing the stock market can be fun, but it's high risk. Smart entrepreneurs understand that investing for cash flow is the right long-term play. One of the best vehicles for this is real estate investment. And with years of experience in the industry, Jason Hartman is the man who can tell you how to do it. Jason has utilized his own experiences and in-depth knowledge of the industry to build a company that helps others to fulfill the American dream of financial freedom through purchasing investment property. In this episode of Freedom Fast Lane, Jason will be walking you through the key things to take into consideration when looking to make a sound real estate investment. From understanding which markets to invest in, to leveraging your investment and earning your return through several different dimensions. Your return on investment from turnkey properties could be more lucrative than you first thought. Key takeaways: Where to invest in the real estate market cycle The importance of making direct investments Leveraging turnkey investments in the repayment of debt Connect with Jason You can learn from Jason through his podcasts, educational events, referrals and mentoring. Find out more on his website JasonHartman.com. On Twitter On Facebook On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Not a lot of people like to talk about it, but the fact is that many entrepreneurs don't actually care about their businesses. They only care about the cash flow it produces. That's why they got into it. But the idea of spending 15 hours a day working on a business they don't care about, that they just want the cash flow from, sounds like a really terrible life. What often happens is this: an entrepreneur builds a cash flow business, ends up paying off their debt, and they're are able to pay their bills. Sometime after that happens, they begin to complain about being handcuffed to their cash flow business. In this episode of the Freedom Fast Lane podcast, we share a clip from the 2015 Freedom Fast Lane Live Q&A session with Gary Vaynerchuk explores this idea. He shares how to get over the fear of going backward, and how to step back and use what you've learned in building that cash flow business to start something new that you actually care about. This is how empire builders think. If you want to start thinking like an empire builder, you need to surround yourself with them. The best place to do that is at this year's Capitalism Conference, held December 7-9 in Austin, Texas. Grab your tickets today so you can get the playbook for how to build your empire.

Robert Herjavec probably sees more deal flow in a week than most people see in a lifetime, and every business he invests in must be successful. What is the common thread among those businesses he invests in? Leadership that thinks big. Today's episode of the Freedom Fast Lane podcast features a conversation with Robert about reaching his $50 million goal before he turned 50, and how to think bigger than $50 million in annual sales. The clip comes from his appearance at the 2015 Freedom Fast Lane Live even in Austin, Texas — an event which has grown into The Capitalism Conference. To be able to go from a small company to a great enterprise, you have to be able to inspire others. You must be in the right market, but the greatest entrepreneurs are adaptable as business changes all the time. Learn from empire builders, investors, millionaires, and billionaires at The Capitalism Conference held this December 7-9 in Austin, Texas. Grab your tickets today. Key takeaways: Reaching $50 million before turning 50 Spotting growth potential and making it happen Finding the right businesses to invest in Connect with Robert Herjavec For more information on Robert's investments, go to www.robertherjavec.com. On Twitter On LinkedIn On Instagram Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Shakil Prasla has a unique business model which generates a huge passive income. Acquiring a business bypasses the time spent on building a business from scratch. But, when you get a business which hasn't been reaching it's full potential, how do you change it into something which makes you money without you needing to spend all of your time on it? Shakil buys online companies for as little money as possible, sits in the owner's seat, and delegates systems and processes to a manager. This has allowed him to purchase eight different online businesses, all of which he has turned into profitable enterprises which makes him money while he has little involvement. In this episode of Freedom Fast Lane, Shakil explains how his business model works, how he acquires new companies, and the process he takes to make his income passive. Key takeaways: How to pick profitable products for a long-term investment Finding good people for a successful online business Spotting growth potential in companies you're interested in acquiring Connect with Shakil Prasla For more information on Shakil's passive income business model, go to his website at www.szventures.com. On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Are you struggling to find the right people to support you on your entrepreneurial journey? Are you surrounded by empire builders, or are the people you hang out with the most bringing you down? You are a product of your thoughts, and a product of the people you surround yourself with. This episode of the Freedom Fast Lane podcast features audio from a YouTube video about finding mentors. It references another excellent podcast about building your success network, and you should definitely check it out. You can listen to that episode here, and watch the YouTube video version of this episode here. A great place to find the right people for your success network is The Capitalism Conference, held this December 7-9 in Austin, Texas. Come hang out with millionaires and billionaires to learn how you can build your empire. Grab your tickets here.

Jesse Itzler is a big believer in checking the box and moving on. When he gets a win, he will only celebrate for a night or two, then will think about what's next. To build your life resume is to do as many things as you can. This means finding the next project rather than celebrating the success of the last one. This clip is from Freedom Fast Lane Live in December 2016, hosted in Austin, Texas. Ryan speaks to Jesse on his achievements and challenges in front of a live audience. When discussing Zico coconut water, Jesse talks about the emotional connection he had with the product and how he wanted to share the benefits with the world. After partnering with them to make it hot, Coca-Cola bought the company a few years later. He says that his biggest challenge in being a dad is recognizing that his kids are on their own journey. Jesse and his wife try to expose them to things which are hard, which they might fail at. There is a valuable lesson in letting your kids see things you do which are hard but rewarding. It creates a new definition of failure, that celebrates the trying rather than the outcome. Jesse says you have to be appreciative every day of how far you've come. When he is faced with a new project, he thinks about how much time he has left on this earth and weighs up the time and reward vs the aggravation. His advice to anyone starting out in business is "pick good friends, pick good mentors, and never stop". See more great talks like this at this year's Freedom Fast Lane Live. Hosted in Austin, Texas on December 7th-9th, we have an awesome line-up of speakers who will be sharing motivational content on business and the journey to financial freedom. Get your ticket here. Connect with Jesse Itzler Discover more about Jesse by visiting his website at www.the100mileman.com. On Twitter On Instagram On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

This episode of Freedom Fast Lane was recorded live at The Amazing Seller. Ryan talks about being an entrepreneur and going all in to build something bigger than himself. When Ryan was growing up, it never occurred to him that he should wait for someone else to decide when his life should change. After reading Rich Dad, Poor Dad, he committed himself to doing whatever it would take to be financially free. When he read that 10% of people make 90% of the wealth, he simply decided he would get to be in that 10%. It is easier now than it has ever been to build a seven or eight figure business. The days of selling on Amazon by finding a product and throwing it online are over, and you have to think bigger than that. Start by building your brand. Create a controlled area for your audience so you can sell to them. Be willing to suck until you don't suck anymore. Listen to Ryan's presentation from The Amazing Seller for the simple roadmap to building an eight-figure business. Getting to one million is a simple formula. Getting from one million to ten million is easy if you do it right. While you're here, don't forget to grab your ticket for the Capitalism Conference in Austin Texas this December 7th-9th. If you're a physical product seller, an Amazon seller, an entrepreneur with a big vision, if you're building something with seven-figure potential, this event is for you. Some of the best advisors and keynote speakers will be there to support you. Get your ticket here before they sell out.

Hey Fast Laners! We are gearing up for The Capitalism Conference which is going on here in Austin, Texas, December 7th, 8th and 9th. I have had several great conversations with both our Backroom members, and some of our Tribe members who have that $1 million in sight (or have it in their rear view mirror, who have hit a certain point). They're not quite sure how they're going to grow their business from where it is to really what they want it to be, and they want it to be as big as possible. They want to have as big an empire as possible. They want something that maybe they can build and sell some day. I wanted to put together an episode for you that went over the three areas where you need to be investing if you want to grow beyond that $1 million mark. These are the three areas that once you have a product up and selling in the world, are really going to exponentially grow the company.

I've built the eight-figure empire. Now I'm taking what I know and I'm building the nine figure empire. But I've never done that before. So I've invited a group of entrepreneurial empire builders and business thought leaders who have built eight- and nine-figure companies, who have built billion-dollar empires, to share all of their best strategies with me and some other entrepreneurial empire builders in Austin, Texas this December 7th, 8th, and 9th at The Capitalism Conference. Together we're focusing on those three areas, and you can join us.

Amazon is full of entrepreneurs looking to take their physical product brand to the next level. For business owners entering the market, it can be daunting to see so many products dominating so many niches. Is it even possible to compete anymore? Casey Gauss founded Viral Launch to help Amazon sellers find what's possible and has helped physical product brands make huge profits. They've worked with 5,500 brands, and have an incredible perspective on the space which gives them their biggest advantage. Potential Amazon sellers are often intimidated by the perceived market domination of competitors. Casey talks about why the perception isn't the same as the reality. On this episode of Freedom Fast Lane, Casey explains how he helps brands to source products understand what markets look like and how profitable they are, and how to optimize listings for maximum conversions. Having helped on over 20,000 product launches on Amazon, Casey knows how to drive sales as quickly as possible. If you're a business making six figures a month, you will also learn how to take the next step to seven figures in this episode. Casey is still in his 20s and has a team of 30 people at Viral Launch. Here he shares what he learned when growing his business to the next level, and the tips for how you can do the same. Key takeaways: Is there still room for new businesses to make a profit on Amazon? How physical product owners can make the pivot from six to seven figures a month Going after overlooked niches for success on Amazon Connect with Casey Gauss Take a look at Viral Launch and check out their new Market Intelligence tool to help you make the best decisions with your next Amazon market. On Twitter On LinkedIn On YouTube Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

The key to financial freedom is predictable cash flow, not a pile of cash sitting in the bank. How do you create an investment strategy so that you can get to a stage where you don't have to work anymore? In this episode of Freedom Fast Lane, we are joined by the cash flow savage Mauricio Rauld. Filmed at one of our Backroom events in Costa Rica, we talk about what entrepreneurs can do to get cash flow to ultimately feel satisfied. If you have a million dollars in the bank, see it as how much money you can make in a year from cash flow investments. When your cash flow is predictable, you get comfortable enough to take strategic risks to continue to grow your income. Mauricio calls himself asset agnostic. He's into alternative assets, like mobile park home investment. You'll never see him putting his money into Wall Street, and yet his income rivals those who do. Be prepared to take advantage of opportunities by being aware of and paying attention to what's going on in the market. Four Peaks Capital Partners, Mauricio's company, have got this refined which is why they are able to give their investor partners double-digit percentage returns every month. Key takeaways: Asset investment for more cash flow and lower taxes Partnering with other businesses for a passive income Planning for investing when a down cycle hits Connect with Mauricio Check out Four Peaks Capital Partners to take the first step toward generating a huge passive income: https://www.fourpeakspartners.com/ Maurico on Twitter Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com. On Twitter On Facebook On YouTube On LinkedIn

Want to safely keep money liquid, accessible whenever an investment opportunity arises, while earning tax-free interest with no risk of losing the money? In this episode of Freedom Fast Lane, Sam Prentice of Wealthpoint shares the mindblowing financial possibilities of using his capital warehouse strategy. This allows entrepreneurs to 'participate in the upside without having risk in the downside'. By using a life insurance policy which pays a rate of return based on market performance, you keep money in your pocket. Sam shares how strategy allowed one of his clients to create an additional $8 million to his balance sheet, and how simple it is for you to do it too. Instead of having money sitting in a bank, move it to your capital warehouse. Earn tax-free interest on it, and wait for the right opportunity in the market cycle or in your business to deploy that capital. Key takeaways: How long-term debt can create huge ROI Keeping money liquid to avoid investment opportunity costs Turning an $800k loan into $8m of cash flow Connect with Sam Head over to GoWealthpoint.com to start making tax-free interest on your money. Sam on LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Ryan Daniel Moran has been called an Amazon Expert and is well-known for his ability to maximize profits by creating raving fans, not just customers. Ryan believes that entrepreneurs and business owners are best positions to go out and make the change they want to see. He believes that entrepreneurs can execute faster and more effectively than many major brands. In this episode, Ryan shares his "12 Months to 1 Million" strategy, the two functions every business should have, and great customer management techniques. How To Create Raving Fans Ryan clarifies that just selling a product should not be the end goal for businesses who want to create a strong brand loyalty, or what he calls "raving fans." His emphasis is that business owners have to shift their mindset from managing products to managing customers. If done correctly, he says, internet entrepreneurs can build a business with repeat customers, as well as rank new products much faster. The Two Functions of a Business The function of a business is not to sell products, says Ryan. According to Peter Drucker, getting customers and keeping customers are the two things businesses need to focus on. Listen to this episode to hear how Ryan offers tested strategies that accomplish those two goals. In this episode, He talks about the importance of creating a backend process by which to capture customer information, and how external links back to your Amazon products can increase your ranking in a very short amount of time. He also gives several suggestions on how to better engage customers. How "Punting" your payday may be the most valuable thing you can do In this episode, Ryan talks about the instinct to see product sales as the win, and how the desire to "cash a paycheck" may be hurting some internet entrepreneurs. He offers instead the idea of "Punting your paycheck" to help your business grow. This means shifting profits and focus on what happens to the customer after they have received your product. From Buyer's clubs, Opt-ins, private Facebook groups and Amazon channels that target your specific audience, Ryan's insight in this area is a must for anyone selling online. Creating a Launch-Like Experience In this episode, Ryan explains that rankings and product placements online can dramatically shift for the better if a few simple actions are followed. From generating hundreds of product reviews in a short amount of time to increasing sales, Ryan says creating a launch-like experience allows new or seemingly unknown products to surge ahead of the competition, even when those products are offered by big brands. In this episode, he walks through the process in just a few easy steps, so be sure you listen. Outline Of This Great Episode [2:00] Ryan Talks About the power of Entrepreneurship [4:30] Ryan Talks about Why He Became an Entrepreneur [5:20] Ryan Gives Insight on "Early" Marketing models, such as channels and tradition launches and their relevance today. [8:00] Ryan talks about how to create raving fans that are loyal to your brand [11:45] Ryan introduces his "12 Months to 1 Million" Strategy [13:10] The importance of knowing who your audience is and what products can best serve their needs [17:00] Ryan talks about how Amazon is revolutionizing how traditional retail products are being sold, plus a product trend that business owners should be aware of [18:30] Ryan talks about Peter Drucker's two functions of business - getting customers & keeping customers [19:30: Ryan talks about how to manage customers well, not just products [20:30] How traffic sources can improve your Amazon ranking [24:30] The importance of a backend process and how this adds value to your business [26:30] Strategies to create customer engagement [28:00] How "punting" your payday may help you in the long run (Direct Response) [33:30] Leveraging channels to get more content in front of people [36:00] Creating a launch-like experience in 4 parts [37:30] 4 ways to successfully promote your products [46:00] Recapping the process & conclusion Resources Mentioned On This Episode Capitalism.com Capitalism Conference Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Casey Gauss, the smartest person that no one talks about, is a genius when it comes to creating success as an Amazon seller. His company Viral Launch has more data than anyone else in the same space, and are able to track Amazon trends and profitable niche markets effectively for their users. The main demographic who are struggling to boost their Amazon sales are the ones who had success early on. They think the same tactics will carry them forward without needing to reevaluate their product range and process. Casey tells us how the competition is heating up and how tactics are changing every day. So if you're not willing to be a student of what's working on Amazon right now, then your success is going to take a hit. Market Intelligence is the data tool every Amazon seller needs to be able to identify what untapped niches there are. There's still so much opportunity for huge success on Amazon, but you have to know where to look and you need the data to back it up. Market Intelligence does that for you, letting you focus your time on selling great products while they stay ahead of the curve for you. Key takeaways: How Amazon sellers can grow and continue their success The biggest make or break decision when selling on Amazon Using Market Intelligence to find your next profitable product Connect with Casey Gauss Take a look at Viral Launch and check out their new Market Intelligence tool to help you make the best decisions with your next Amazon market. On Twitter On LinkedIn On YouTube Connect with Ryan On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

If you're making sales on Amazon but are struggling to convert through your own channels, you probably haven't built a brand. During the recent Content & Commerce Summit in Los Angeles, Ryan caught up with the incredible expert marketer Ezra Firestone to discuss strategies for positioning your company as a business that takes orders from Amazon — not an "Amazon business." Ezra Firestone is an expert when it comes to building a brand and community. He's the CEO of Smart Marketer, Inc. and founder of Zipify Apps, a company building solutions for Shopify stores. Plus, he is speaking at The Capitalism Conference in Austin, Texas this December. Ezra teaches business owners the trick to turning cold advertising into profit. It starts with focusing on building your brand (not just your Amazon store) and being willing to test strategies for engaging your audience. In previous episodes with Ezra, we've discussed ways eCommerce entrepreneurs can leverage Facebook Messenger to add more customers to your business. This time with Ezra, Ryan zeroed in on his belief that if you're making sales on Amazon but struggling to convert through your own channels, you haven't built a brand. On this episode of Freedom Fast Lane, Ezra talks to us about the solid strategies for building a brand beyond Amazon, strategies for turning social media views into conversions, and creating a long-term view of your model using a direct response funnel. Plus, Ezra shares an exciting new solution by Zipify Apps called Zipify Pages, which allows Shopify users to create landing pages quickly. Zipify Pages gives entrepreneurs the ability to write long-form sales pages which they can test and optimize to turn visitors into converters more effectively. Key takeaways: Building a brand which is bigger than its Amazon sales The strategy for turning social media views into conversions Using Zipify to create a long view of your model with a direct response funnel Connect with Ezra Check out Smart Marketer for loads of great content on how to build your eCommerce site with an effective marketing strategy. Ezra on Facebook Ezra on Twitter Ezra on LinkedIn Ezra on YouTube Ezra on Instagram Connect with Ryan On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Building any kind of empire is hard work, but it also has to be smart work. This episode is a recorded conversation between Ryan and one of his mentors, Geoff Woods. As Ryan has been building his own empire he has come to a place where various kinds of frustration have set in. He knows he needs to be doing something different but isn't sure what it is. So he asked Jeff to speak to the issues and give him insight into what he needs to do next. As you will hear in this conversation, Ryan got some of the best advice he could get. You won't want to miss this one. Seriously. We think we're being clear about our goals, but are actually only broadly stating them. One of the most important things that became clear for Ryan in this conversation with Geoff Woods was that his goals have not been specific enough. He can state them in broad terms but when it comes to drilling down into the details of what will make each of the goals a reality, Ryan was a bit fuzzy. This conversation Jeff pushes him to clearly define the needed steps toward his goals so that he can take the precise action required to bring them about. Geoff's insight is so clarifying you will get incredible value from what he shares. Can you step away from your business for 6 weeks and see the value go up? Anyone who considers themselves to be a business owner needs to ask this question, "Can I step away from my business for 6 weeks and the value of it still go up?" If you can't honestly answer that question with an emphatic "Yes!" then you can't rightly call yourself a business owner. In some way, the business still owns you. Of course, we all have to get to that point over time, but the question helps to clarify where we are in the process. Geoff Woods shares some of the additional questions Ryan needs to ask himself about the action required to move him to that point in his business endeavors on this episode. You could hear the entire conversation on this episode of Freedom Fast Lane. The owner's job is to be the recruiter and coach who equips others to fuel business growth. Every business requires the ground level work to establish a valuable product or service that can then be offered for sale. But the point comes when the owner of the business has to step out of those ground-level roles in order to scale things to a greater degree. That's when multiplication begins. It's when the business really starts to have an impact. Geoff Wood says the owner's job is to be the recruiter and coach of the business who recruits the right people for the right roles and then equips them to build out the systems that will fuel growth long-term. Don't miss Geoff's advice, given to Ryan in a one-on-one conversation. As you build your empire you need to hire empire builders. Part of building a business empire is knowing that you can't do it on your own. When your business reaches a high enough level, the people you bring alongside to help you build the empire have to be of the same mindset and empire building nature that you are. In other words, you need to hire empire builders who can do so inside your organization. You want people who have the attitude that they are going to conquer the role they've been given, regardless of the obstacles. In this conversation, Geoff Woods describes what those people look like and some of the ways you can find them, so be sure you listen. Outline Of This Great Episode [0:22] Ryan's explanation of why he's eating humble pie on this episode. [3:14] Learning what to focus on: applying the one thing. [8:12] The critical problems keeping Ryan from fulfilling his vision at this point. [12:44] The dream team Ryan would assemble if he were starting all over. [17:35] The number one role Ryan needs to fill in his company. [25:58] 3 things high level hires need to do in order to keep their jobs. [27:22] How to apply these principles with a business already established. [36:02] Why Geoff helps people ask questions they should be asking themselves. Action Steps From This Episode FOR GETTING STARTED: Refine and build a very clear, compelling vision for where you are headed. You won't go anywhere intentional or worthwhile without it. FOR GREATER SUCCESS: Continually be discerning what "one thing" you need to do in order to get you the most traction toward your overall goal. That's what makes for multiplying gains in any endeavor. Connect With Today's guest: Geoff Woods Geoff's podcast - The Mentee The One Thing Podcast 'Geoff Woods on Twitter Geoff Woods on Facebook Resources Mentioned On This Episode BOOK: The One Thing Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

As a business grows it's tempting to take the route of raising capital - and in some instances, it's entirely appropriate. But how do you know if you should take on equity partner? That's a huge step and it can be a risky thing to give away some of your company. In this episode of Freedom Fast Lane, Ryan answers a listener question about when it's right to take on an equity partner. Ryan's insight into the things that make a business grow are very helpful when it comes to assessing the timing on this sort of thing, so if you'll take the time to listen you might come away with a different perspective than you had before listening. And you'll be better off for it. Equity partners are not only about getting more funds. When you hear the term "equity partner" you probably think one of two things: #1 - You're giving away part of your company (true). #2 - You're doing it to get more money (half-true). The purpose of any kind of equity move, including the addition of an equity partner, is not just about the cash that will be infused into your business. It's also about the things you can do with that cash and how they will amplify your ability to scale and grow your company. But there are even more benefits to bringing on equity partners, including what they bring to the table in terms of experience and counsel. Ryan's got a boatload of advice to dump on you regarding equity partners, so be sure you listen to this episode. Taxes are really about whether you should make your own choices or others should make them for you. As Ryan was recording this episode he was in the process of writing a HUGE check for his quarterly taxes and he used the opportunity to make a point about taxes, government programs, and why it's always better for those who are successfully generating money to keep it instead of giving it to the government. Ryan makes his case on this episode - and it's sure to give you food for thought. So stick those earbuds in and hit "play" on this episode of Freedom Fast Lane. How do you deal with haters most effectively? You don't if you're smart. Ryan receives questions quite often about how to deal with haters - those people who feel it's their duty to let you know how badly you're doing, how wrong your cause is, or how disappointing your products are. In this episode, he gives a response borrowed from one of his friends and mentors, Jesse Elder. How does Ryan deal with haters? He doesn't. If you're curious what that means you can hear the full-blown response and the reasoning behind it, on this episode. Entrepreneurs are commissioned to fix the problems government creates or can't solve. That's a loose version of a belief Ryan expresses quite often, and he believes it with all his heart. Capitalism is the economic system that enables any person (even you) to create products or services that bring benefit to the world and be paid handsomely for doing so. Then you have the ability to employ people, support causes you believe in, and address issues around you that you feel a compulsion to address. It's from this perspective that capitalism drives innovation and change in our culture and Ryan's on a mission to encourage and enable capitalism. You can hear his rant about the benefits of capitalism on this episode of Freedom Fast Lane. Outline Of This Great Episode [0:16] How you can find the Freedom Fastlane TV episodes. [1:11] Why money in people's pockets is always a better investment than giving money to the government. [6:28] When are equity partners a good idea? [10:19] What's the best way to deal with haters and trolls? [13:09] A case study from a FFL tribe member's business - and Ryan's advice to go to the next level. [20:02] Why capitalism drives innovation and change. Resources Mentioned On This Episode www.FreedomFastLane.com/Tribe - get into the tribe to grow your business Jesse Elder Nathan Latka Spiderz Zen Active Sports How the Rich Use Infinite Banking episode www.GoWealthpoint.com/freedom Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

A-Players are those people who do everything a notch or two above everyone else. And while that may not sound like such a big deal it makes a world of difference when it comes to productivity, morale, and team dynamics. Get more than one A-player on your team and the results become exponential. Russell Brunson says if was starting all over, building a business from scratch, the first thing he'd do is refine his mission and product idea, then he'd go find A-players to help him make it happen. He goes into an amazing amount of detail on what he'd do in this episode, so be sure you listen. Finding A-players for your team is the key to amazing success. One of the things you'll notice about Russell Brunson is that his success seems exponential. And it is for a very simple reason: He finds and hires the very best people to be part of his team. They are the A-players, the ones who are self-motivated, incredibly good at what they do, and who buy the vision of his companies and get behind it full force. Russell says any company that is struggling is probably not building a team to begin with, and those who have are probably not finding the best players for the team. Russell knows what he's talking about from mistakes he's made along this line in the past. Find out how he remedied his problem and found A-players, on this episode. An A-player is worth 30 times more than a B-player. Find them. It's easy to find people to do the work you need done in your company. But it's extremely difficult to find the RIGHT people, with the RIGHT skills and attitude and drive, to do the RIGHT jobs that will move you forward. Russell Brunson says it's absolutely vital for massive success to find the A-players who will move your company forward. They free you up to do what you do best and amplifies everything your company does. Find out how he goes about doing that on this episode. It's fairly consistent what it takes to get to $1M in revenue. When Ryan described the typical FFL listener - a physical products brand owner who's approaching or has reached $1M in sales - he asked what advice Russell would give those people about how to reach their next level of success. Russell said it's not difficult. The same things that enable one company to go from $1M to $10M are the things other companies have to do as well. It has to do with delegation to the right team members, systems and processes, and getting out of your own way as an entrepreneur. You can hear all of Russell's advice for owners of physical products brands in this conversation. Will you coast to the end of the year or will you double-down and make more happen than ever? When your business is doing well you can get complacent, feeling you can afford to sit back and watch your profits come in. But you may find that it's not very fulfilling to do that. You're an entrepreneur, you've got to be creating, growing, and building something of value. What would it mean for your business if you decided to double-down on your effort until the end of the year? What if you invested in yourself and your company by getting the help and insight you need to make greater success happen? The Capitalism Conference is coming up and it's an event that will undoubtedly be the biggest thing to happen to your business - ever. Find out more on this episode. Outline Of This Great Episode [0:22] Hanging out with Russell Brunson and how he's made a name in sales funnels. [6:53] Russell's suggestions for physical products brands to infuse personality into their brand. [9:11] Is it possible to build an audience after products are already being sold. [10:36] Funnels for people who are selling physical products. [14:33] Russell's observations about what makes people stand out. [20:03] How Russell is able to run so many things and get so much done. [24:34] The best way Russell has found to deal with the frustrations of growth. [26:46] What serves as motivation for Russell these days. [29:17] Advice to get from $1M to the next level. [32:00] How Russell has changed Ryan's life: Ryan's personal story. Action Steps From This Episode FOR GETTING STARTED: Find your face, mission, and message to firmly establish your brand. FOR GREATER SUCCESS: Infuse personality into your brand, even if it's a physical products brand. People buy more from people than they do from brands. Connect With Today's guest: Russell Brunson ClickFunnels www.ExpertSecrets.com - free plus shipping Resources Mentioned On This Episode The Capitalism Conference 2017 Russell's Podcast: Marketing in Your Car BOOK: Dot Com Secrets BOOK: Expert Secrets Bulletproof Coffee TV Show: The Profit Episode with Kevin and Jeremy of Nested Naturals P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

James Altucher had generational wealth created. But then he lost every dollar, his home, and could barely afford to buy diapers. This happened not just once, but several times. At a turning point, James realized he had to look at why this was happening and fix the cause. And in studying his behavioral patterns, he realized that there were very important, but basic things in his life that he had to keep track of. In this episode of the Freedom Fast Lane podcast, James shares how to achieve real freedom following four guiding principles for a healthy lifestyle, as well as the investment strategies he would have told his 20-year-old self to follow. Subscribe on iTunes, Stitcher, Google Play and YouTube. And be sure to check out Capitalism.com for more great shows.

There is a lot of talk these days about the economy - specifically, the talking heads are saying that we are in an economic bubble that is about to burst. The problem is that most people who are talking about it have something to sell. They're hawking their "solution" to the problem. So what's the real story? Can you even know? On this episode of Freedom Fast Lane Ryan is going to tell you why it doesn't matter if we're in an economic bubble or not - and what you should do either way, so be sure you listen. Where is the greatest opportunity, no matter what the economy is doing? Whenever there is a lot of speculation going on regarding the economy you need to be careful. Nobody knows the future so it's dangerous to take anyone's advice as gospel. But one thing you can be certain of is this: in every economic climate there are opportunities that can be found and you need to be looking for them. THAT is where you'll get the best return on your investment and where you'll find yourself able to leverage profits to build even more revenue. Where are those opportunities right now? Ryan tells you what he thinks, on this episode of FFL. Why "Are we in a bubble?" is the wrong question. It really doesn't matter if we are in an economic bubble or not. Don't misunderstand, you need to know what areas of the economy provide opportunities, but you don't need to worry about a crash. Instead, you need to figure out where those opportunities are and get busy making the most of them. Right now, that seems to be in the realm of business. Find out why Ryan is not making many stock investments or real estate investments right now and is instead, doubling-down on his own businesses. Why you should double-down on your business, or build one if you don't have one. There are areas of the economy that have historically been very profitable - real estate, for example. But in times where the market is incredibly high and the professionals in that niche are working hard to maximize returns, it doesn't make much sense for you to step into the market with an expectation that you can find great opportunities. Instead, you'll be better off working toward something you have a much greater degree of control over, your own business. On this episode Ryan tells why building your own business is the smartest move and what you can do to maximie your profits once you get it rolling. Higher margin products could be the next step for business profitability. Toward the end of this episode, Ryan fields a question from one of his students about how they can build on the current success of their company. At $200,000 in sales per month this company needs something significant to focus on and Ryan gives them just that. His advice is that they find a product with a higher profit margin. That will enable them to build a broader customer base, make buyers into customers, and gain additional income they can roll into marketing in order to create greater exposure and bring in new leads. It's one example of the kind of expertise Ryan gives his students regularly so listen to find out how you can get in on the FFL Bootcamp and learn how to build your own business. Outline Of This Great Episode [0:16] What you can expect on this episode. [1:13] Are we in an economic bubble? [4:32] The number one investment you should be making now. [5:00] The first place to go to sell an ecommerce business. [6:57] The best way to generate traffic to a new business. [9:46] The next step for an existing business: a coaching tip. Action Steps From This Episode FOR GETTING STARTED: Get your mind straight about financial gains: you don't need to worry about whether the economy is going to tank. You need to assess where the greatest opportunities are and get busy there. For most people, that's going to be in building a business. FOR GREATER SUCCESS: Create product options that have higher margins. It will enable you to build your customer base, make buyers into customers, and gain income you can then roll into marketing. Resources Mentioned On This Episode Freedom Fast Lane TV www.FreedomFastLane.com/sell - does Ryan want to buy your business? Mommy Knows Best TNT Pro Series www.FreedomFastLane.com/tribe www.FreedomFastLane.com/bootcamp - get your business started! Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Everybody wants to invest in things that yield a profit - and everyone wants guaranteed returns. The first desire is important: it motivates you to do research and invest wisely. The second desire is a pipe dream: you can never guarantee a return because you can't predict what will happen with all the variables involved. So pursuing good investments is a good idea - and creating an investment strategy based on what you learn in your research pays dividends in and of itself. On this episode, Ryan shares what he's doing now that he has an influx of cash from the sale of one of his businesses and what he's determined are his best bets for investments. In essence, he's sharing his own investing strategy, so don't miss this episode. Entrepreneurs are good at making cash, they are bad at keeping and growing it. One of the things Ryan has noticed in his years as an entrepreneur is that those who have been successful at making a lot of money AS entrepreneurs are typically not as good at keeping that cash and making it work for them. He believes that part of the benefit successful entrepreneurs can create in the world is the growth of wealth which then serves to create more jobs and fuel the economy. On this episode, Ryan gives you a peek into his own investment strategy - with details about the things he's investing in right now for passive income and growth of his personal capital. He not only shares what he's doing, he also tells you why. In some cases, the only thing you should be investing in is your own business. Investments sound exciting and the prospect of putting your money someplace that it can grow without much effort is very appealing. But if you are still working a 9 to 5 job and running a side hustle or part time business on the side, Ryan says that you'll receive a far greater return if you put that cash into the growth of your business. When you do that you're creating a machine that can generate more income over the long haul and it's more likely to succeed because you're greasing the gears with financial lubricant, so to speak. Find out why Ryan believes that's the best approach to investing for many new entrepreneurs, on this episode. Attention and audience are currency, they are assets that can be turned into cash flow. One of the things Ryan has said on previous episodes of the podcast is that he's leery of investing his money when markets are high. It's like trying to catch the very last bit of a good thing, and it's risky. In times where investment returns are not as certain he'd rather invest his money in things that will position him well for the future. One of those things is advertising. He's putting some of his funds into promotions and getting more people onto his mailing list. In his mind, doing that is setting him up to make use of that list of followers to sell his own products should the market turn down. You can hear more from Ryan about how he's investing his money, on this episode of Freedom Fast Lane. Here's why investing in companies that are experiencing hard times is a good move. There have been a lot of interesting news items lately about companies that are having an image problem, and sometimes it's more than just their image. The recent United Airlines fiasco about how they dragged a man off one of their planes is an example. Ryan says that when those kinds of things happen to a well-established company, their stock tends to go down. But in his mind, if the company is a stable company otherwise and is well run overall, he'll actually buy stock when things like that happen. His assumption is that the company will rebound and stock prices will rise again as a result - and he has a win. You can get a bit further into Ryan's "investing brain" on this episode. Outline Of This Great Episode [0:24] Investing: It's problematic when the markets are at all-time highs. [3:26] The power of "normalizing" a windfall of cash. [5:00] Why Ryan is not going to buy cryptocurrency. [6:01] The strategy Ryan is following: Cash flow first - long term wealth second. [7:46] 3 goals Ryan looks for in investments. [8:33] How you can know if the only thing you should invest in is your own business. [10:20] Cash flow funds and syndications: one of the places Ryan is considering. [13:55] It's always a good idea to buy the stocks of good companies at good prices. [18:20] It's good to buy companies that you can impact (Oprah does this). Resources Mentioned On This Episode www.FreedomFastLane.com/YouTube - Ryan talks investing more here BOOK: Love Yourself Like Your Life Depends On It BOOK: Rebirth Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

These days when you hear about a company selling for billions of dollars it's easy to fall prey to the myth that every internet-based company has that possibility. But that's not the truth. Most product-based companies or e-commerce companies only sell for two to three times their annual revenue. But there are things you can do to tweak your company structure and brand so that you can get more for your company when and if you're ready to sell it. On this episode, Ryan discusses 3 small tweaks that any business owner can make to his business to get a higher evaluation for their company. Shame on you for failing to pivot and remaining stuck in a business you're unhappy with ~ Gary V. At the Freedom Fast Lane event in 2015, Gary Vaynerchuk famously said, it is a shame for anyone to fail to pivot their business at the right time and remain stuck in it to their own unhappiness. What he saying is that those of us who are building a business need to resist the temptation to hang on to what is safe instead of making changes that will make our business more profitable and therefore more attractive to a potential buyer. If you think you might sell your business some day in the future you want to make sure you're building in things that will get you the highest price possible on that day. Find out some simple things you can do that will make a huge difference, on this episode. Get a higher evaluation for your company by controlling your audience. Many of the listeners of Freedom Fast Lane sell products on Amazon. It's a great marketplace for anyone to start their own business and has proven to be a very successful sales channel even for well-established brands. But Amazon can only take you so far. The fact that you don't have direct contact with every single one of your customers makes it difficult for a prospective buyer of your business to feel secure about your income figures. That makes them less optimistic about the value of your company. How do you fix that problem? You need to do everything you can to connect with your own audience in a personal way and have the ability to control the communication that goes out to that audience. That little tweak alone will sometimes double the price you're able to get for your company. Discover more tweaks like this on this episode. A compelling brand story can increase your company's evaluation when you're ready to sell. One of the reasons that extremely successful companies ARE successful is it they are able to tell a story about themselves that draws in people who think or feel the same way. It's called a brand story and it is one of the things you can do to position your company in such a way that should the day come you want to sell it, the value of your company in the buyer's eyes will be greater. This episode includes three simple tweaks that if done right, can make your business more profitable when it comes time to sell. Don't miss this one. If you want to get more for your company make sure you have clear systems and processes. Put yourselves in the shoes of a prospective buyer who is looking for a company to purchase. What sort of things would need to be in place in order for you to feel comfortable that after you purchase the company it would continue to thrive along the lines that it has in the past? Thinking about your own business from that perspective can help you put in place systems and procedures that will be very appealing to a prospective buyer someday. Those are the things that enable them to feel comfortable that the company could be run without them and still be very profitable. Ryan shares a number of great tips about getting a higher evaluation for your company when it comes time to sell, on this episode. Outline Of This Great Episode [0:24] Squashing some misconceptions when it comes to selling a business. [3:51] Tweak #1: Control your own audience. [7:50] Tweak #2: A compelling brand story. [10:45] Tweak #3: Clear systems and processes. Resources Mentioned On This Episode www.Capitalism.com/backroom and www.FreedomFastLane.com/backroom Gary Vaynerchuk Cliff Bar