Capitalism.com with Ryan Daniel Moran

Justin Colby has had a lot of success flipping properties. Ryan takes a similar approach with businesses. This line of work has brought them great rewards, but they seek to scale beyond the heights they've reached. They know they can do it. It will take a lot of work, but they have a goal in mind and know they can reach it. Join Justin and Ryan in this chat about entrepreneurship, embracing change, and reaching goals through hard work. Key takeaways: Flipping real estate is like flipping businesses Calculate the costs of reaching your goals Put in the work Connect with Justin Hear more from Justin at https://thefoundation.com/podcast. On Twitter On Facebook On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

There's a mistake that so many entrepreneurs make when it comes to funding, and it's not that hard to avoid. Jeff Hoffman addresses this topic in today's Freedom Fast Lane episode. The clip is from the Q&A session we had with Jeff when he first spoke at the Capitalism Conference (formerly Freedom Fast Lane Live) back in 2015. We invited him back to kick off this year's conference in Austin, which wraps up today. In this episode, Jeff explains the clear steps every startup entrepreneur must take in order to determine what—if any—outside funding is needed to make the business successful. Jeff blames Silicon Valley for creating the idea that entrepreneurs need to get funding as soon as possible. The truth is, most entrepreneurs ignore getting funding from customers by providing value. Instead, they go to bank debt, private equity, venture capital, you name it. One of the biggest problems with small businesses is overcapitalization. Don't let that happen to you. Instead, follow these steps Jeff recommends to make sure you're ready to pursue funding. Make a list of everything you need to do between now and someday, whenever your goal deadline is, to make your company successful. Circle everything on that list you think you can do without someone else's money. Go do all of those things. Take it from Jeff—don't get funding until you absolutely need it.

Ryan Deiss understands the power of branding. In this episode of the Freedom Fast Lane podcast, we air Ryan Deiss' speech at The Capitalism Conference (formerly Freedom Fast Lane Live). Ryan Deiss offers an analogy for reframing your ideas about branding. Start by thinking of your customer as a vault. Marketing has the ability to do one of two things: it can make a deposit of relational equity into that vault, or it can make a withdrawal on relational equity from that vault. Make no mistake. Every time you ask someone to buy something, you're making a withdrawal against relational equity. We all have a baseline of relational equity as human kind, but when you ask for someone to buy something the question becomes, "Do I know you?" Whether we realize it or not, this construct is true. The question every entrepreneur should be asking themselves is, am I making a deposit of relational equity, or a withdrawal? It's like in Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook," entrepreneurs must deposit, deposit, deposit, then withdraw. This is how you develop a brand. It's not your logo. It's not your color scheme. Your branding is anything that makes a deposit in your customer's relational equity vault. Branding makes a deposit. Selling makes a withdrawal. There are four ways to build up your customer's relational equity vault: Make them laugh. If you make people laugh, they'll like you. Make them cry. If you make people cry, they'll feel vulnerable with you. Make them feel like they're a part of something. If you make people feel like they're part of something, they'll feel that sense of belonging, of home. Deliver actual value in advance. If you give people actual value, they will seek to give you value in return. When you're not making a relational equity deposit for your customers, when there's no soul in what you're doing, then you're just a logo. If you're a business looking to become an empire, it's crucial that you consistently make deposits and withdrawals in this manner. These are the high-level thinkers we bring together for The Capitalism Conference. Today is Day 1 of the event! We sold out our general admission tickets and upgraded many attendees to VIP. We are making parts of the event available through a livestream. Don't miss out - click here to purchase the livestream.

Ryan's had tremendous success over the past several years, helping many budding entrepreneurs become millionaires. Now he's turning his focus into an even higher goal: turning 7-figure business ventures into 9-figure ones. In this episode of the Freedom Fast Lane, Andy Drish from TheFoundation.com finds out just how Ryan plans to reach this lofty height, with inspirational takeaways that you can apply to focus your business for growth you thought was impossible. Full show notes at: http://freedomfastlane.com/ Key takeaways: Believing in your ability to succeed. Strategizing for exponential scaling, not linear scaling. Committing the time needed to reach your goals. Connect with Andy Hear more from Andy at https://thefoundation.com/podcast. On Twitter On Facebook On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Today we're talking about morning routines. In all this crazy noise of all of the things you have to do, how do you craft a routine that actually makes you more productive, less stressed, and puts you on the path for success? Bulletproof coffee. Meditating. Green juice. What the heck are you supposed to start your day with? If you ask any entrepreneur, or any person, you'll get a list of a whole bunch of things that they do. And they claim that it's the only way. Well, I'm going to share my religious morning routine with you in this episode. It follows the TRIBE 5, which I've covered extensively on the podcast. One of the best ways to optimize your routine for success is to learn from high achievers. Take what's worked for them and try it for yourself. Weave together what works for you, making sure you're hitting the TRIBE 5. If you want to learn from empire builders and high achievers, you should check out The Capitalism Conference this December 7-9. Ticket sales are closing soon, so grab yours today.

Most of us cannot begin to understand what it is like to stare mortality in the face. Hal Elrod does, and his experience has shifted the way he views his life and his business for the better. After being diagnosed with acute lymphoblastic leukemia, a rare cancer with a 10% survival rate, Hal emerged the other side with a clean bill of health and a fresh perspective on what was important. In this episode of Freedom Fast Lane, Hal shares what this life-changing experience taught him and how we can all adopt these learnings, ensuring we focus on what's important to us. Key takeaways: Ask Yourself: What matters most to you? How to Live in Alignment with What Matters Redefine Your Relationship with Your Work How to Change Your Habits in 30 Days Connect with Hal Hear more from Hal on his podcast at http://halelrod.com/podcast/. On Twitter On Facebook On YouTube On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

How do successful entrepreneurs get clarity on their goals and priorities to build their empires? Listen to this live coaching session between Geoff Woods and Ryan Daniel Moran to find out. Following on from his last appearance on Freedom Fast Lane, Geoff returns to talk Ryan through how you can take your business to the next level by adopting the tried and tested techniques used by the most successful entrepreneurs. Geoff outlines why having clear goals is important and presents a model that will help you and your company to hit your targets time and time again. Continuously in pursuit of the end zone. Listen in to hear Ryan get clarity on what his top priorities are within his business over the next month, and how you can apply the lessons to your own company. Key takeaways: The one action that will dramatically impact your business Identifying the habits that will elevate your company to the next level The 411: How to avoid distraction and achieve your goals Connect with Geoff Hear more from Geoff on his podcast at The1Thing.com. On Twitter On Facebook On YouTube On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

In this episode of the podcast, I'm going to give you three ways that I am paying less taxes this year. I have made it very public over the last couple of years that I don't like taxes very much. I don't think taxes do a lot of good. I think taxes should be lower. I think entrepreneurs spend money wiser than government can, and that we should keep as much money in the hands of individuals and business owners as possible—and keep it out of the hands of politicians. I have done three things a little bit more intentionally this year. And I'm going to give you a couple of bonuses at the end of the three. There are three that I am personally doing that I would like to share with you, and then there are a couple of other recommendations that I will encourage you to look into as well. If you are an entrepreneur looking for the tactical strategies to help you pay less taxes and make more money, then you should come to our event in Austin, Texas, this December 7-9. It's called The Capitalism Conference and tickets are open for a few more days. Grab your tickets now.

All physical product sellers face the challenge of getting enough eyeballs on their products and proving the viability of their business. Some enter the market and fail. Others attract people in a way that creates a community dedicated to the product as a solution to a problem they have. Quest Nutrition is a shining example of a successful brand that built a community. In this episode of the Freedom Fast Lane podcast, we share a clip from The Capitalism Conference (formerly Freedom Fast Lane Live) vault, featuring Tom Bilyeu. Tom pulls back the curtain and shares his secrets to Quest Nutrition's success. You'll hear what he and his business partners did in the early days to attract eyeballs and prove their business model, what decisions he made that helped Quest Nutrition scale, and how the brand stays viable in an ever-changing market. Tom has dedicated himself to building a successful business that has a mission to end metabolic disease. This is how empire builders think. If you want to start thinking like an empire builder, you need to surround yourself with them. The best place to do that is at this year's Capitalism Conference, held December 7-9 in Austin, Texas. Grab your tickets today so you can get the playbook for how to build your empire.

If you look at someone like Bill Gates and all that he has accomplished, it's hard to fathom that he has the same number of hours in a day as everyone else. He doesn't have any more time in a day than anyone else. What he does with that time is what sets him apart, because Bill Gates is more high leverage than you or me. In today's episode of Freedom Fast Lane, guest host Matt Bodnar of The Science of Success podcast explains why there is a non-linear relationship between time and value creation, and how you can use high-leverage thinking to maximize value in the time you have. Think about the 80/20 rule and how it appears in all areas of life. In Matt's experience interviewing successful investors and entrepreneurs, the 80/20 rule is a common theme among them. There are two specific principles of high-leverage thinking. These two principles are common not only across the people Matt has interviewed, but the business titans of history - from John D. Rockefeller to Dale Carnegie. The first principle is to improve your decision-making ability. And the second is to hire people to replace yourself. Matt dives deep into the principles of high-leverage thinking in this episode of Freedom Fast Lane. If you're looking to connect with successful high-leverage thinkers, check out this year's Capitalism Conference held December 7-9 in Austin, Texas. The event attractions billionaires and millionaires from around the globe to share and learn from each other. Surround yourself with these high achievers and learn how to build your empire at the Capitalism Conference. Grab your ticket today. Connect with Matt Bodnar Matt's show The Science of Success is available on Apple Podcasts, Stitcher and YouTube. Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Jesse Elder has made an incredible impact on my mindset. The first time we had a conversation, his words resonated with me so deeply that they've rung in my ears since. That conversation went something like this: He said life is the process of harvesting seeds that have been planted a long time ago. If you want to make changes in your life, the only way to do that is to start planting new seeds. I've thought about this idea quite a bit. I've since had Jesse on the podcast several times. He has become a dear friend, and that process of planting and harvesting new seeds has always stuck with me. It is so important to plant those seeds, to make incremental changes about where you're going to go next. That is how you create your future. Today's episode of the podcast features the live Q&A session with Jesse from The Capitalism Conference (formerly Freedom Fast Lane Live) 2015. In this session, Jesse shares this thought: "If we can approach life from a position of creativity, and we see ourselves as a creator, not a competitor, then all of a sudden that person with the bank balance or the six pack or the marriage or the family, all of those things they may have, no longer becomes a threat to our ego." How do we create to solve the world's greatest problems? That's a question we explore at The Capitalism Conference, held this December 7-9 in Austin, Texas. Join billionaires and multimillionaires who have built brands and invested the profits to change not only their lives but the lives of people around the world. The conference is coming up fast, so grab your tickets today.

Do you pursue the cutting edge, or keep your focus on what's actually moving the needle? It's a question entrepreneurs often reckon with. There's a tendency to follow what's hot, but it can easily distract from getting things done. In this episode of the podcast, Gary Vaynerchuk gives his answer: you have to do both. The only way to do both is to dial in your work process. Gary shares how he does it in this clip from The Capitalism Conference (formerly Freedom Fast Lane Live) vault. Gary ruthlessly structures his time so that he deploys both practical execution and future thinking every day. This is how empire builders think. If you want to start thinking like an empire builder, you need to surround yourself with them. The best place to do that is at this year's Capitalism Conference, held December 7-9 in Austin, Texas. Grab your tickets today so you can get the playbook for how to build your empire.

Would you believe that there is a formula to growing your business, one that generates millions of dollars? Mark Ford pen name Michael Masterson, created it and has applied it dozens of times. There are four steps in this formula, and Mark shares them with us on today's episode of Freedom Fast Lane. After growing a business to $65 million in four years, Mark took the process and duplicated it over and over again. Entrepreneurs who apply this process in their businesses experience success, and you can too. Marketing is everything, and copy is king. Once you have those nailed, your business growth will take off. Learn the four stages to making your business grow from zero to one million, from the man who made the secret sauce himself. Key takeaways Figuring out what you're selling, and how you're selling it Developing backend products to market to existing customers, and frontend products for new customer acquisition Hiring people for structure to support further growth Incentivizing people to keep the hunger to grow Connect with Mark Check out Mark's work, under pen name Michael Masterson on his website here: www.michaelmasterson.net You can also find some of his personal writing here: www.markford.net Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Playing the stock market can be fun, but it's high risk. Smart entrepreneurs understand that investing for cash flow is the right long-term play. One of the best vehicles for this is real estate investment. And with years of experience in the industry, Jason Hartman is the man who can tell you how to do it. Jason has utilized his own experiences and in-depth knowledge of the industry to build a company that helps others to fulfill the American dream of financial freedom through purchasing investment property. In this episode of Freedom Fast Lane, Jason will be walking you through the key things to take into consideration when looking to make a sound real estate investment. From understanding which markets to invest in, to leveraging your investment and earning your return through several different dimensions. Your return on investment from turnkey properties could be more lucrative than you first thought. Key takeaways: Where to invest in the real estate market cycle The importance of making direct investments Leveraging turnkey investments in the repayment of debt Connect with Jason You can learn from Jason through his podcasts, educational events, referrals and mentoring. Find out more on his website JasonHartman.com. On Twitter On Facebook On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Not a lot of people like to talk about it, but the fact is that many entrepreneurs don't actually care about their businesses. They only care about the cash flow it produces. That's why they got into it. But the idea of spending 15 hours a day working on a business they don't care about, that they just want the cash flow from, sounds like a really terrible life. What often happens is this: an entrepreneur builds a cash flow business, ends up paying off their debt, and they're are able to pay their bills. Sometime after that happens, they begin to complain about being handcuffed to their cash flow business. In this episode of the Freedom Fast Lane podcast, we share a clip from the 2015 Freedom Fast Lane Live Q&A session with Gary Vaynerchuk explores this idea. He shares how to get over the fear of going backward, and how to step back and use what you've learned in building that cash flow business to start something new that you actually care about. This is how empire builders think. If you want to start thinking like an empire builder, you need to surround yourself with them. The best place to do that is at this year's Capitalism Conference, held December 7-9 in Austin, Texas. Grab your tickets today so you can get the playbook for how to build your empire.

Robert Herjavec probably sees more deal flow in a week than most people see in a lifetime, and every business he invests in must be successful. What is the common thread among those businesses he invests in? Leadership that thinks big. Today's episode of the Freedom Fast Lane podcast features a conversation with Robert about reaching his $50 million goal before he turned 50, and how to think bigger than $50 million in annual sales. The clip comes from his appearance at the 2015 Freedom Fast Lane Live even in Austin, Texas — an event which has grown into The Capitalism Conference. To be able to go from a small company to a great enterprise, you have to be able to inspire others. You must be in the right market, but the greatest entrepreneurs are adaptable as business changes all the time. Learn from empire builders, investors, millionaires, and billionaires at The Capitalism Conference held this December 7-9 in Austin, Texas. Grab your tickets today. Key takeaways: Reaching $50 million before turning 50 Spotting growth potential and making it happen Finding the right businesses to invest in Connect with Robert Herjavec For more information on Robert's investments, go to www.robertherjavec.com. On Twitter On LinkedIn On Instagram Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Shakil Prasla has a unique business model which generates a huge passive income. Acquiring a business bypasses the time spent on building a business from scratch. But, when you get a business which hasn't been reaching it's full potential, how do you change it into something which makes you money without you needing to spend all of your time on it? Shakil buys online companies for as little money as possible, sits in the owner's seat, and delegates systems and processes to a manager. This has allowed him to purchase eight different online businesses, all of which he has turned into profitable enterprises which makes him money while he has little involvement. In this episode of Freedom Fast Lane, Shakil explains how his business model works, how he acquires new companies, and the process he takes to make his income passive. Key takeaways: How to pick profitable products for a long-term investment Finding good people for a successful online business Spotting growth potential in companies you're interested in acquiring Connect with Shakil Prasla For more information on Shakil's passive income business model, go to his website at www.szventures.com. On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Are you struggling to find the right people to support you on your entrepreneurial journey? Are you surrounded by empire builders, or are the people you hang out with the most bringing you down? You are a product of your thoughts, and a product of the people you surround yourself with. This episode of the Freedom Fast Lane podcast features audio from a YouTube video about finding mentors. It references another excellent podcast about building your success network, and you should definitely check it out. You can listen to that episode here, and watch the YouTube video version of this episode here. A great place to find the right people for your success network is The Capitalism Conference, held this December 7-9 in Austin, Texas. Come hang out with millionaires and billionaires to learn how you can build your empire. Grab your tickets here.

Jesse Itzler is a big believer in checking the box and moving on. When he gets a win, he will only celebrate for a night or two, then will think about what's next. To build your life resume is to do as many things as you can. This means finding the next project rather than celebrating the success of the last one. This clip is from Freedom Fast Lane Live in December 2016, hosted in Austin, Texas. Ryan speaks to Jesse on his achievements and challenges in front of a live audience. When discussing Zico coconut water, Jesse talks about the emotional connection he had with the product and how he wanted to share the benefits with the world. After partnering with them to make it hot, Coca-Cola bought the company a few years later. He says that his biggest challenge in being a dad is recognizing that his kids are on their own journey. Jesse and his wife try to expose them to things which are hard, which they might fail at. There is a valuable lesson in letting your kids see things you do which are hard but rewarding. It creates a new definition of failure, that celebrates the trying rather than the outcome. Jesse says you have to be appreciative every day of how far you've come. When he is faced with a new project, he thinks about how much time he has left on this earth and weighs up the time and reward vs the aggravation. His advice to anyone starting out in business is "pick good friends, pick good mentors, and never stop". See more great talks like this at this year's Freedom Fast Lane Live. Hosted in Austin, Texas on December 7th-9th, we have an awesome line-up of speakers who will be sharing motivational content on business and the journey to financial freedom. Get your ticket here. Connect with Jesse Itzler Discover more about Jesse by visiting his website at www.the100mileman.com. On Twitter On Instagram On LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

This episode of Freedom Fast Lane was recorded live at The Amazing Seller. Ryan talks about being an entrepreneur and going all in to build something bigger than himself. When Ryan was growing up, it never occurred to him that he should wait for someone else to decide when his life should change. After reading Rich Dad, Poor Dad, he committed himself to doing whatever it would take to be financially free. When he read that 10% of people make 90% of the wealth, he simply decided he would get to be in that 10%. It is easier now than it has ever been to build a seven or eight figure business. The days of selling on Amazon by finding a product and throwing it online are over, and you have to think bigger than that. Start by building your brand. Create a controlled area for your audience so you can sell to them. Be willing to suck until you don't suck anymore. Listen to Ryan's presentation from The Amazing Seller for the simple roadmap to building an eight-figure business. Getting to one million is a simple formula. Getting from one million to ten million is easy if you do it right. While you're here, don't forget to grab your ticket for the Capitalism Conference in Austin Texas this December 7th-9th. If you're a physical product seller, an Amazon seller, an entrepreneur with a big vision, if you're building something with seven-figure potential, this event is for you. Some of the best advisors and keynote speakers will be there to support you. Get your ticket here before they sell out.

Hey Fast Laners! We are gearing up for The Capitalism Conference which is going on here in Austin, Texas, December 7th, 8th and 9th. I have had several great conversations with both our Backroom members, and some of our Tribe members who have that $1 million in sight (or have it in their rear view mirror, who have hit a certain point). They're not quite sure how they're going to grow their business from where it is to really what they want it to be, and they want it to be as big as possible. They want to have as big an empire as possible. They want something that maybe they can build and sell some day. I wanted to put together an episode for you that went over the three areas where you need to be investing if you want to grow beyond that $1 million mark. These are the three areas that once you have a product up and selling in the world, are really going to exponentially grow the company.

I've built the eight-figure empire. Now I'm taking what I know and I'm building the nine figure empire. But I've never done that before. So I've invited a group of entrepreneurial empire builders and business thought leaders who have built eight- and nine-figure companies, who have built billion-dollar empires, to share all of their best strategies with me and some other entrepreneurial empire builders in Austin, Texas this December 7th, 8th, and 9th at The Capitalism Conference. Together we're focusing on those three areas, and you can join us.

Amazon is full of entrepreneurs looking to take their physical product brand to the next level. For business owners entering the market, it can be daunting to see so many products dominating so many niches. Is it even possible to compete anymore? Casey Gauss founded Viral Launch to help Amazon sellers find what's possible and has helped physical product brands make huge profits. They've worked with 5,500 brands, and have an incredible perspective on the space which gives them their biggest advantage. Potential Amazon sellers are often intimidated by the perceived market domination of competitors. Casey talks about why the perception isn't the same as the reality. On this episode of Freedom Fast Lane, Casey explains how he helps brands to source products understand what markets look like and how profitable they are, and how to optimize listings for maximum conversions. Having helped on over 20,000 product launches on Amazon, Casey knows how to drive sales as quickly as possible. If you're a business making six figures a month, you will also learn how to take the next step to seven figures in this episode. Casey is still in his 20s and has a team of 30 people at Viral Launch. Here he shares what he learned when growing his business to the next level, and the tips for how you can do the same. Key takeaways: Is there still room for new businesses to make a profit on Amazon? How physical product owners can make the pivot from six to seven figures a month Going after overlooked niches for success on Amazon Connect with Casey Gauss Take a look at Viral Launch and check out their new Market Intelligence tool to help you make the best decisions with your next Amazon market. On Twitter On LinkedIn On YouTube Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

The key to financial freedom is predictable cash flow, not a pile of cash sitting in the bank. How do you create an investment strategy so that you can get to a stage where you don't have to work anymore? In this episode of Freedom Fast Lane, we are joined by the cash flow savage Mauricio Rauld. Filmed at one of our Backroom events in Costa Rica, we talk about what entrepreneurs can do to get cash flow to ultimately feel satisfied. If you have a million dollars in the bank, see it as how much money you can make in a year from cash flow investments. When your cash flow is predictable, you get comfortable enough to take strategic risks to continue to grow your income. Mauricio calls himself asset agnostic. He's into alternative assets, like mobile park home investment. You'll never see him putting his money into Wall Street, and yet his income rivals those who do. Be prepared to take advantage of opportunities by being aware of and paying attention to what's going on in the market. Four Peaks Capital Partners, Mauricio's company, have got this refined which is why they are able to give their investor partners double-digit percentage returns every month. Key takeaways: Asset investment for more cash flow and lower taxes Partnering with other businesses for a passive income Planning for investing when a down cycle hits Connect with Mauricio Check out Four Peaks Capital Partners to take the first step toward generating a huge passive income: https://www.fourpeakspartners.com/ Maurico on Twitter Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com. On Twitter On Facebook On YouTube On LinkedIn

Want to safely keep money liquid, accessible whenever an investment opportunity arises, while earning tax-free interest with no risk of losing the money? In this episode of Freedom Fast Lane, Sam Prentice of Wealthpoint shares the mindblowing financial possibilities of using his capital warehouse strategy. This allows entrepreneurs to 'participate in the upside without having risk in the downside'. By using a life insurance policy which pays a rate of return based on market performance, you keep money in your pocket. Sam shares how strategy allowed one of his clients to create an additional $8 million to his balance sheet, and how simple it is for you to do it too. Instead of having money sitting in a bank, move it to your capital warehouse. Earn tax-free interest on it, and wait for the right opportunity in the market cycle or in your business to deploy that capital. Key takeaways: How long-term debt can create huge ROI Keeping money liquid to avoid investment opportunity costs Turning an $800k loan into $8m of cash flow Connect with Sam Head over to GoWealthpoint.com to start making tax-free interest on your money. Sam on LinkedIn Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Ryan Daniel Moran has been called an Amazon Expert and is well-known for his ability to maximize profits by creating raving fans, not just customers. Ryan believes that entrepreneurs and business owners are best positions to go out and make the change they want to see. He believes that entrepreneurs can execute faster and more effectively than many major brands. In this episode, Ryan shares his "12 Months to 1 Million" strategy, the two functions every business should have, and great customer management techniques. How To Create Raving Fans Ryan clarifies that just selling a product should not be the end goal for businesses who want to create a strong brand loyalty, or what he calls "raving fans." His emphasis is that business owners have to shift their mindset from managing products to managing customers. If done correctly, he says, internet entrepreneurs can build a business with repeat customers, as well as rank new products much faster. The Two Functions of a Business The function of a business is not to sell products, says Ryan. According to Peter Drucker, getting customers and keeping customers are the two things businesses need to focus on. Listen to this episode to hear how Ryan offers tested strategies that accomplish those two goals. In this episode, He talks about the importance of creating a backend process by which to capture customer information, and how external links back to your Amazon products can increase your ranking in a very short amount of time. He also gives several suggestions on how to better engage customers. How "Punting" your payday may be the most valuable thing you can do In this episode, Ryan talks about the instinct to see product sales as the win, and how the desire to "cash a paycheck" may be hurting some internet entrepreneurs. He offers instead the idea of "Punting your paycheck" to help your business grow. This means shifting profits and focus on what happens to the customer after they have received your product. From Buyer's clubs, Opt-ins, private Facebook groups and Amazon channels that target your specific audience, Ryan's insight in this area is a must for anyone selling online. Creating a Launch-Like Experience In this episode, Ryan explains that rankings and product placements online can dramatically shift for the better if a few simple actions are followed. From generating hundreds of product reviews in a short amount of time to increasing sales, Ryan says creating a launch-like experience allows new or seemingly unknown products to surge ahead of the competition, even when those products are offered by big brands. In this episode, he walks through the process in just a few easy steps, so be sure you listen. Outline Of This Great Episode [2:00] Ryan Talks About the power of Entrepreneurship [4:30] Ryan Talks about Why He Became an Entrepreneur [5:20] Ryan Gives Insight on "Early" Marketing models, such as channels and tradition launches and their relevance today. [8:00] Ryan talks about how to create raving fans that are loyal to your brand [11:45] Ryan introduces his "12 Months to 1 Million" Strategy [13:10] The importance of knowing who your audience is and what products can best serve their needs [17:00] Ryan talks about how Amazon is revolutionizing how traditional retail products are being sold, plus a product trend that business owners should be aware of [18:30] Ryan talks about Peter Drucker's two functions of business - getting customers & keeping customers [19:30: Ryan talks about how to manage customers well, not just products [20:30] How traffic sources can improve your Amazon ranking [24:30] The importance of a backend process and how this adds value to your business [26:30] Strategies to create customer engagement [28:00] How "punting" your payday may help you in the long run (Direct Response) [33:30] Leveraging channels to get more content in front of people [36:00] Creating a launch-like experience in 4 parts [37:30] 4 ways to successfully promote your products [46:00] Recapping the process & conclusion Resources Mentioned On This Episode Capitalism.com Capitalism Conference Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Casey Gauss, the smartest person that no one talks about, is a genius when it comes to creating success as an Amazon seller. His company Viral Launch has more data than anyone else in the same space, and are able to track Amazon trends and profitable niche markets effectively for their users. The main demographic who are struggling to boost their Amazon sales are the ones who had success early on. They think the same tactics will carry them forward without needing to reevaluate their product range and process. Casey tells us how the competition is heating up and how tactics are changing every day. So if you're not willing to be a student of what's working on Amazon right now, then your success is going to take a hit. Market Intelligence is the data tool every Amazon seller needs to be able to identify what untapped niches there are. There's still so much opportunity for huge success on Amazon, but you have to know where to look and you need the data to back it up. Market Intelligence does that for you, letting you focus your time on selling great products while they stay ahead of the curve for you. Key takeaways: How Amazon sellers can grow and continue their success The biggest make or break decision when selling on Amazon Using Market Intelligence to find your next profitable product Connect with Casey Gauss Take a look at Viral Launch and check out their new Market Intelligence tool to help you make the best decisions with your next Amazon market. On Twitter On LinkedIn On YouTube Connect with Ryan On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

If you're making sales on Amazon but are struggling to convert through your own channels, you probably haven't built a brand. During the recent Content & Commerce Summit in Los Angeles, Ryan caught up with the incredible expert marketer Ezra Firestone to discuss strategies for positioning your company as a business that takes orders from Amazon — not an "Amazon business." Ezra Firestone is an expert when it comes to building a brand and community. He's the CEO of Smart Marketer, Inc. and founder of Zipify Apps, a company building solutions for Shopify stores. Plus, he is speaking at The Capitalism Conference in Austin, Texas this December. Ezra teaches business owners the trick to turning cold advertising into profit. It starts with focusing on building your brand (not just your Amazon store) and being willing to test strategies for engaging your audience. In previous episodes with Ezra, we've discussed ways eCommerce entrepreneurs can leverage Facebook Messenger to add more customers to your business. This time with Ezra, Ryan zeroed in on his belief that if you're making sales on Amazon but struggling to convert through your own channels, you haven't built a brand. On this episode of Freedom Fast Lane, Ezra talks to us about the solid strategies for building a brand beyond Amazon, strategies for turning social media views into conversions, and creating a long-term view of your model using a direct response funnel. Plus, Ezra shares an exciting new solution by Zipify Apps called Zipify Pages, which allows Shopify users to create landing pages quickly. Zipify Pages gives entrepreneurs the ability to write long-form sales pages which they can test and optimize to turn visitors into converters more effectively. Key takeaways: Building a brand which is bigger than its Amazon sales The strategy for turning social media views into conversions Using Zipify to create a long view of your model with a direct response funnel Connect with Ezra Check out Smart Marketer for loads of great content on how to build your eCommerce site with an effective marketing strategy. Ezra on Facebook Ezra on Twitter Ezra on LinkedIn Ezra on YouTube Ezra on Instagram Connect with Ryan On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Building any kind of empire is hard work, but it also has to be smart work. This episode is a recorded conversation between Ryan and one of his mentors, Geoff Woods. As Ryan has been building his own empire he has come to a place where various kinds of frustration have set in. He knows he needs to be doing something different but isn't sure what it is. So he asked Jeff to speak to the issues and give him insight into what he needs to do next. As you will hear in this conversation, Ryan got some of the best advice he could get. You won't want to miss this one. Seriously. We think we're being clear about our goals, but are actually only broadly stating them. One of the most important things that became clear for Ryan in this conversation with Geoff Woods was that his goals have not been specific enough. He can state them in broad terms but when it comes to drilling down into the details of what will make each of the goals a reality, Ryan was a bit fuzzy. This conversation Jeff pushes him to clearly define the needed steps toward his goals so that he can take the precise action required to bring them about. Geoff's insight is so clarifying you will get incredible value from what he shares. Can you step away from your business for 6 weeks and see the value go up? Anyone who considers themselves to be a business owner needs to ask this question, "Can I step away from my business for 6 weeks and the value of it still go up?" If you can't honestly answer that question with an emphatic "Yes!" then you can't rightly call yourself a business owner. In some way, the business still owns you. Of course, we all have to get to that point over time, but the question helps to clarify where we are in the process. Geoff Woods shares some of the additional questions Ryan needs to ask himself about the action required to move him to that point in his business endeavors on this episode. You could hear the entire conversation on this episode of Freedom Fast Lane. The owner's job is to be the recruiter and coach who equips others to fuel business growth. Every business requires the ground level work to establish a valuable product or service that can then be offered for sale. But the point comes when the owner of the business has to step out of those ground-level roles in order to scale things to a greater degree. That's when multiplication begins. It's when the business really starts to have an impact. Geoff Wood says the owner's job is to be the recruiter and coach of the business who recruits the right people for the right roles and then equips them to build out the systems that will fuel growth long-term. Don't miss Geoff's advice, given to Ryan in a one-on-one conversation. As you build your empire you need to hire empire builders. Part of building a business empire is knowing that you can't do it on your own. When your business reaches a high enough level, the people you bring alongside to help you build the empire have to be of the same mindset and empire building nature that you are. In other words, you need to hire empire builders who can do so inside your organization. You want people who have the attitude that they are going to conquer the role they've been given, regardless of the obstacles. In this conversation, Geoff Woods describes what those people look like and some of the ways you can find them, so be sure you listen. Outline Of This Great Episode [0:22] Ryan's explanation of why he's eating humble pie on this episode. [3:14] Learning what to focus on: applying the one thing. [8:12] The critical problems keeping Ryan from fulfilling his vision at this point. [12:44] The dream team Ryan would assemble if he were starting all over. [17:35] The number one role Ryan needs to fill in his company. [25:58] 3 things high level hires need to do in order to keep their jobs. [27:22] How to apply these principles with a business already established. [36:02] Why Geoff helps people ask questions they should be asking themselves. Action Steps From This Episode FOR GETTING STARTED: Refine and build a very clear, compelling vision for where you are headed. You won't go anywhere intentional or worthwhile without it. FOR GREATER SUCCESS: Continually be discerning what "one thing" you need to do in order to get you the most traction toward your overall goal. That's what makes for multiplying gains in any endeavor. Connect With Today's guest: Geoff Woods Geoff's podcast - The Mentee The One Thing Podcast 'Geoff Woods on Twitter Geoff Woods on Facebook Resources Mentioned On This Episode BOOK: The One Thing Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

As a business grows it's tempting to take the route of raising capital - and in some instances, it's entirely appropriate. But how do you know if you should take on equity partner? That's a huge step and it can be a risky thing to give away some of your company. In this episode of Freedom Fast Lane, Ryan answers a listener question about when it's right to take on an equity partner. Ryan's insight into the things that make a business grow are very helpful when it comes to assessing the timing on this sort of thing, so if you'll take the time to listen you might come away with a different perspective than you had before listening. And you'll be better off for it. Equity partners are not only about getting more funds. When you hear the term "equity partner" you probably think one of two things: #1 - You're giving away part of your company (true). #2 - You're doing it to get more money (half-true). The purpose of any kind of equity move, including the addition of an equity partner, is not just about the cash that will be infused into your business. It's also about the things you can do with that cash and how they will amplify your ability to scale and grow your company. But there are even more benefits to bringing on equity partners, including what they bring to the table in terms of experience and counsel. Ryan's got a boatload of advice to dump on you regarding equity partners, so be sure you listen to this episode. Taxes are really about whether you should make your own choices or others should make them for you. As Ryan was recording this episode he was in the process of writing a HUGE check for his quarterly taxes and he used the opportunity to make a point about taxes, government programs, and why it's always better for those who are successfully generating money to keep it instead of giving it to the government. Ryan makes his case on this episode - and it's sure to give you food for thought. So stick those earbuds in and hit "play" on this episode of Freedom Fast Lane. How do you deal with haters most effectively? You don't if you're smart. Ryan receives questions quite often about how to deal with haters - those people who feel it's their duty to let you know how badly you're doing, how wrong your cause is, or how disappointing your products are. In this episode, he gives a response borrowed from one of his friends and mentors, Jesse Elder. How does Ryan deal with haters? He doesn't. If you're curious what that means you can hear the full-blown response and the reasoning behind it, on this episode. Entrepreneurs are commissioned to fix the problems government creates or can't solve. That's a loose version of a belief Ryan expresses quite often, and he believes it with all his heart. Capitalism is the economic system that enables any person (even you) to create products or services that bring benefit to the world and be paid handsomely for doing so. Then you have the ability to employ people, support causes you believe in, and address issues around you that you feel a compulsion to address. It's from this perspective that capitalism drives innovation and change in our culture and Ryan's on a mission to encourage and enable capitalism. You can hear his rant about the benefits of capitalism on this episode of Freedom Fast Lane. Outline Of This Great Episode [0:16] How you can find the Freedom Fastlane TV episodes. [1:11] Why money in people's pockets is always a better investment than giving money to the government. [6:28] When are equity partners a good idea? [10:19] What's the best way to deal with haters and trolls? [13:09] A case study from a FFL tribe member's business - and Ryan's advice to go to the next level. [20:02] Why capitalism drives innovation and change. Resources Mentioned On This Episode www.FreedomFastLane.com/Tribe - get into the tribe to grow your business Jesse Elder Nathan Latka Spiderz Zen Active Sports How the Rich Use Infinite Banking episode www.GoWealthpoint.com/freedom Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

A-Players are those people who do everything a notch or two above everyone else. And while that may not sound like such a big deal it makes a world of difference when it comes to productivity, morale, and team dynamics. Get more than one A-player on your team and the results become exponential. Russell Brunson says if was starting all over, building a business from scratch, the first thing he'd do is refine his mission and product idea, then he'd go find A-players to help him make it happen. He goes into an amazing amount of detail on what he'd do in this episode, so be sure you listen. Finding A-players for your team is the key to amazing success. One of the things you'll notice about Russell Brunson is that his success seems exponential. And it is for a very simple reason: He finds and hires the very best people to be part of his team. They are the A-players, the ones who are self-motivated, incredibly good at what they do, and who buy the vision of his companies and get behind it full force. Russell says any company that is struggling is probably not building a team to begin with, and those who have are probably not finding the best players for the team. Russell knows what he's talking about from mistakes he's made along this line in the past. Find out how he remedied his problem and found A-players, on this episode. An A-player is worth 30 times more than a B-player. Find them. It's easy to find people to do the work you need done in your company. But it's extremely difficult to find the RIGHT people, with the RIGHT skills and attitude and drive, to do the RIGHT jobs that will move you forward. Russell Brunson says it's absolutely vital for massive success to find the A-players who will move your company forward. They free you up to do what you do best and amplifies everything your company does. Find out how he goes about doing that on this episode. It's fairly consistent what it takes to get to $1M in revenue. When Ryan described the typical FFL listener - a physical products brand owner who's approaching or has reached $1M in sales - he asked what advice Russell would give those people about how to reach their next level of success. Russell said it's not difficult. The same things that enable one company to go from $1M to $10M are the things other companies have to do as well. It has to do with delegation to the right team members, systems and processes, and getting out of your own way as an entrepreneur. You can hear all of Russell's advice for owners of physical products brands in this conversation. Will you coast to the end of the year or will you double-down and make more happen than ever? When your business is doing well you can get complacent, feeling you can afford to sit back and watch your profits come in. But you may find that it's not very fulfilling to do that. You're an entrepreneur, you've got to be creating, growing, and building something of value. What would it mean for your business if you decided to double-down on your effort until the end of the year? What if you invested in yourself and your company by getting the help and insight you need to make greater success happen? The Capitalism Conference is coming up and it's an event that will undoubtedly be the biggest thing to happen to your business - ever. Find out more on this episode. Outline Of This Great Episode [0:22] Hanging out with Russell Brunson and how he's made a name in sales funnels. [6:53] Russell's suggestions for physical products brands to infuse personality into their brand. [9:11] Is it possible to build an audience after products are already being sold. [10:36] Funnels for people who are selling physical products. [14:33] Russell's observations about what makes people stand out. [20:03] How Russell is able to run so many things and get so much done. [24:34] The best way Russell has found to deal with the frustrations of growth. [26:46] What serves as motivation for Russell these days. [29:17] Advice to get from $1M to the next level. [32:00] How Russell has changed Ryan's life: Ryan's personal story. Action Steps From This Episode FOR GETTING STARTED: Find your face, mission, and message to firmly establish your brand. FOR GREATER SUCCESS: Infuse personality into your brand, even if it's a physical products brand. People buy more from people than they do from brands. Connect With Today's guest: Russell Brunson ClickFunnels www.ExpertSecrets.com - free plus shipping Resources Mentioned On This Episode The Capitalism Conference 2017 Russell's Podcast: Marketing in Your Car BOOK: Dot Com Secrets BOOK: Expert Secrets Bulletproof Coffee TV Show: The Profit Episode with Kevin and Jeremy of Nested Naturals P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

James Altucher had generational wealth created. But then he lost every dollar, his home, and could barely afford to buy diapers. This happened not just once, but several times. At a turning point, James realized he had to look at why this was happening and fix the cause. And in studying his behavioral patterns, he realized that there were very important, but basic things in his life that he had to keep track of. In this episode of the Freedom Fast Lane podcast, James shares how to achieve real freedom following four guiding principles for a healthy lifestyle, as well as the investment strategies he would have told his 20-year-old self to follow. Subscribe on iTunes, Stitcher, Google Play and YouTube. And be sure to check out Capitalism.com for more great shows.

There is a lot of talk these days about the economy - specifically, the talking heads are saying that we are in an economic bubble that is about to burst. The problem is that most people who are talking about it have something to sell. They're hawking their "solution" to the problem. So what's the real story? Can you even know? On this episode of Freedom Fast Lane Ryan is going to tell you why it doesn't matter if we're in an economic bubble or not - and what you should do either way, so be sure you listen. Where is the greatest opportunity, no matter what the economy is doing? Whenever there is a lot of speculation going on regarding the economy you need to be careful. Nobody knows the future so it's dangerous to take anyone's advice as gospel. But one thing you can be certain of is this: in every economic climate there are opportunities that can be found and you need to be looking for them. THAT is where you'll get the best return on your investment and where you'll find yourself able to leverage profits to build even more revenue. Where are those opportunities right now? Ryan tells you what he thinks, on this episode of FFL. Why "Are we in a bubble?" is the wrong question. It really doesn't matter if we are in an economic bubble or not. Don't misunderstand, you need to know what areas of the economy provide opportunities, but you don't need to worry about a crash. Instead, you need to figure out where those opportunities are and get busy making the most of them. Right now, that seems to be in the realm of business. Find out why Ryan is not making many stock investments or real estate investments right now and is instead, doubling-down on his own businesses. Why you should double-down on your business, or build one if you don't have one. There are areas of the economy that have historically been very profitable - real estate, for example. But in times where the market is incredibly high and the professionals in that niche are working hard to maximize returns, it doesn't make much sense for you to step into the market with an expectation that you can find great opportunities. Instead, you'll be better off working toward something you have a much greater degree of control over, your own business. On this episode Ryan tells why building your own business is the smartest move and what you can do to maximie your profits once you get it rolling. Higher margin products could be the next step for business profitability. Toward the end of this episode, Ryan fields a question from one of his students about how they can build on the current success of their company. At $200,000 in sales per month this company needs something significant to focus on and Ryan gives them just that. His advice is that they find a product with a higher profit margin. That will enable them to build a broader customer base, make buyers into customers, and gain additional income they can roll into marketing in order to create greater exposure and bring in new leads. It's one example of the kind of expertise Ryan gives his students regularly so listen to find out how you can get in on the FFL Bootcamp and learn how to build your own business. Outline Of This Great Episode [0:16] What you can expect on this episode. [1:13] Are we in an economic bubble? [4:32] The number one investment you should be making now. [5:00] The first place to go to sell an ecommerce business. [6:57] The best way to generate traffic to a new business. [9:46] The next step for an existing business: a coaching tip. Action Steps From This Episode FOR GETTING STARTED: Get your mind straight about financial gains: you don't need to worry about whether the economy is going to tank. You need to assess where the greatest opportunities are and get busy there. For most people, that's going to be in building a business. FOR GREATER SUCCESS: Create product options that have higher margins. It will enable you to build your customer base, make buyers into customers, and gain income you can then roll into marketing. Resources Mentioned On This Episode Freedom Fast Lane TV www.FreedomFastLane.com/sell - does Ryan want to buy your business? Mommy Knows Best TNT Pro Series www.FreedomFastLane.com/tribe www.FreedomFastLane.com/bootcamp - get your business started! Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Everybody wants to invest in things that yield a profit - and everyone wants guaranteed returns. The first desire is important: it motivates you to do research and invest wisely. The second desire is a pipe dream: you can never guarantee a return because you can't predict what will happen with all the variables involved. So pursuing good investments is a good idea - and creating an investment strategy based on what you learn in your research pays dividends in and of itself. On this episode, Ryan shares what he's doing now that he has an influx of cash from the sale of one of his businesses and what he's determined are his best bets for investments. In essence, he's sharing his own investing strategy, so don't miss this episode. Entrepreneurs are good at making cash, they are bad at keeping and growing it. One of the things Ryan has noticed in his years as an entrepreneur is that those who have been successful at making a lot of money AS entrepreneurs are typically not as good at keeping that cash and making it work for them. He believes that part of the benefit successful entrepreneurs can create in the world is the growth of wealth which then serves to create more jobs and fuel the economy. On this episode, Ryan gives you a peek into his own investment strategy - with details about the things he's investing in right now for passive income and growth of his personal capital. He not only shares what he's doing, he also tells you why. In some cases, the only thing you should be investing in is your own business. Investments sound exciting and the prospect of putting your money someplace that it can grow without much effort is very appealing. But if you are still working a 9 to 5 job and running a side hustle or part time business on the side, Ryan says that you'll receive a far greater return if you put that cash into the growth of your business. When you do that you're creating a machine that can generate more income over the long haul and it's more likely to succeed because you're greasing the gears with financial lubricant, so to speak. Find out why Ryan believes that's the best approach to investing for many new entrepreneurs, on this episode. Attention and audience are currency, they are assets that can be turned into cash flow. One of the things Ryan has said on previous episodes of the podcast is that he's leery of investing his money when markets are high. It's like trying to catch the very last bit of a good thing, and it's risky. In times where investment returns are not as certain he'd rather invest his money in things that will position him well for the future. One of those things is advertising. He's putting some of his funds into promotions and getting more people onto his mailing list. In his mind, doing that is setting him up to make use of that list of followers to sell his own products should the market turn down. You can hear more from Ryan about how he's investing his money, on this episode of Freedom Fast Lane. Here's why investing in companies that are experiencing hard times is a good move. There have been a lot of interesting news items lately about companies that are having an image problem, and sometimes it's more than just their image. The recent United Airlines fiasco about how they dragged a man off one of their planes is an example. Ryan says that when those kinds of things happen to a well-established company, their stock tends to go down. But in his mind, if the company is a stable company otherwise and is well run overall, he'll actually buy stock when things like that happen. His assumption is that the company will rebound and stock prices will rise again as a result - and he has a win. You can get a bit further into Ryan's "investing brain" on this episode. Outline Of This Great Episode [0:24] Investing: It's problematic when the markets are at all-time highs. [3:26] The power of "normalizing" a windfall of cash. [5:00] Why Ryan is not going to buy cryptocurrency. [6:01] The strategy Ryan is following: Cash flow first - long term wealth second. [7:46] 3 goals Ryan looks for in investments. [8:33] How you can know if the only thing you should invest in is your own business. [10:20] Cash flow funds and syndications: one of the places Ryan is considering. [13:55] It's always a good idea to buy the stocks of good companies at good prices. [18:20] It's good to buy companies that you can impact (Oprah does this). Resources Mentioned On This Episode www.FreedomFastLane.com/YouTube - Ryan talks investing more here BOOK: Love Yourself Like Your Life Depends On It BOOK: Rebirth Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

These days when you hear about a company selling for billions of dollars it's easy to fall prey to the myth that every internet-based company has that possibility. But that's not the truth. Most product-based companies or e-commerce companies only sell for two to three times their annual revenue. But there are things you can do to tweak your company structure and brand so that you can get more for your company when and if you're ready to sell it. On this episode, Ryan discusses 3 small tweaks that any business owner can make to his business to get a higher evaluation for their company. Shame on you for failing to pivot and remaining stuck in a business you're unhappy with ~ Gary V. At the Freedom Fast Lane event in 2015, Gary Vaynerchuk famously said, it is a shame for anyone to fail to pivot their business at the right time and remain stuck in it to their own unhappiness. What he saying is that those of us who are building a business need to resist the temptation to hang on to what is safe instead of making changes that will make our business more profitable and therefore more attractive to a potential buyer. If you think you might sell your business some day in the future you want to make sure you're building in things that will get you the highest price possible on that day. Find out some simple things you can do that will make a huge difference, on this episode. Get a higher evaluation for your company by controlling your audience. Many of the listeners of Freedom Fast Lane sell products on Amazon. It's a great marketplace for anyone to start their own business and has proven to be a very successful sales channel even for well-established brands. But Amazon can only take you so far. The fact that you don't have direct contact with every single one of your customers makes it difficult for a prospective buyer of your business to feel secure about your income figures. That makes them less optimistic about the value of your company. How do you fix that problem? You need to do everything you can to connect with your own audience in a personal way and have the ability to control the communication that goes out to that audience. That little tweak alone will sometimes double the price you're able to get for your company. Discover more tweaks like this on this episode. A compelling brand story can increase your company's evaluation when you're ready to sell. One of the reasons that extremely successful companies ARE successful is it they are able to tell a story about themselves that draws in people who think or feel the same way. It's called a brand story and it is one of the things you can do to position your company in such a way that should the day come you want to sell it, the value of your company in the buyer's eyes will be greater. This episode includes three simple tweaks that if done right, can make your business more profitable when it comes time to sell. Don't miss this one. If you want to get more for your company make sure you have clear systems and processes. Put yourselves in the shoes of a prospective buyer who is looking for a company to purchase. What sort of things would need to be in place in order for you to feel comfortable that after you purchase the company it would continue to thrive along the lines that it has in the past? Thinking about your own business from that perspective can help you put in place systems and procedures that will be very appealing to a prospective buyer someday. Those are the things that enable them to feel comfortable that the company could be run without them and still be very profitable. Ryan shares a number of great tips about getting a higher evaluation for your company when it comes time to sell, on this episode. Outline Of This Great Episode [0:24] Squashing some misconceptions when it comes to selling a business. [3:51] Tweak #1: Control your own audience. [7:50] Tweak #2: A compelling brand story. [10:45] Tweak #3: Clear systems and processes. Resources Mentioned On This Episode www.Capitalism.com/backroom and www.FreedomFastLane.com/backroom Gary Vaynerchuk Cliff Bar

Establishing a premium products brand is no easy task. The higher price point that is characteristic of premium products scares most brand builders away. They'd rather settle for a more affordable product that appeals to a broader audience. They believe that approach will generate more sales. But more sales are not what is most important when it comes to premium products. Product quality and a commitment to excellence are what sets them apart. Ryan's guest on this episode is Chris Ashenden, founder of Athletic Greens. In this conversation, he shares the journey from small startup to becoming a premium products brand that does things outside the realm of what's normal, on a number of levels. Why your product is the best possible marketing tool you have. When building a premium products brand, a commitment to producing the best product available is vital when it comes to marketing. It's not only about the number of eyeballs that see your advertisements nor is it only about getting big-name influencers to endorse your product. Your product itself sets a standard that is hard for the competition to reach, much less exceed. That in itself sets you up for higher pricing and a more loyal following in the end. Ryan digs deep into the journey of Athletic Greens with the company's founder, Chris Ashenden, on this episode of Freedom Fast Lane. Nutritional product sales using a subscription model: Unheard of but incredibly successful. Recurring monthly income is a gold mine when it comes to e-commerce. But it's not the typical way a product based business is able to operate. But the team at Athletic Greens has learned how to make it happen for their premium product green supplements. If you're at all curious how they were able to set up a subscription-based model that retains customers over the long term then you will want to hear this conversation between Ryan and the company's founder, Chris Ashenden. Chris thinks way outside the box and what he shares will challenge you to rethink what you know or think you know about product-based businesses. If what you're doing doesn't match your brand mission you need to stop it. As Chris and his team built the Athletic Greens brand they did all kinds of things to both learn who they were as a company and to figure out the best ways to market and sell their products. That is normal for most businesses but the unique thing about what happened in their journey is that though many of the things they tried were very profitable, they gave them up when they realized those things didn't match their brand mission. Initially they took a hit financially, but in the long run, those decisions served to move their brand forward like nothing else. Find out why Chris believes that brand consistency matters more than sales volume, on this episode of Freedom Fast Lane. Knowing and targeting your audience gives greater success than broad stroke marketing campaigns. Every company has to determine how it is going to go about marketing its products. Marketing is the lifeblood of customer acquisition and company profitability. But the common approach to marketing is not always the best. The Athletic Greens team determined that they were better off taking the time to discover the type of person who is most likely to use their products and then target them, and only them. On this episode founder Chris Ashenden describes the benefits they have seen from doing targeted, smaller marketing campaigns. Outline Of This Great Episode [0:22] Ryan's prediction about how much this episode is going to help you. [3:53] Why athletic greens has become so much more successful than its competition. [6:28] The impact influencers have and the most natural way to get their attention. [7:28] How and why Chris' team developed a subscription model for their products. [13:26] Carrying the momentum gained by a mention in The Four Hour Body. [17:27] How Athletic Greens approaches marketing and promotions. [21:15] How company growth did not translate into success. [24:00] Sticking to their guns when it comes to premium pricing. [28:58] Why the marketing approach Athletic Greens takes is slow but steady. [33:47] Advertising priorities: audience targeted, smaller campaigns. [38:09] Has being on Amazon changed the overall strategy of the business? [41:03] What it takes to follow up the first amazing, successful product. [43:50] Finding really great people to build one person's vision. Action Steps From This Episode FOR GETTING STARTED: Make sure you focus on two things: First, understand exactly who you are trying to reach. That's what will enable you to target your products to the people who will be willing to pay for it. Second, make your product state-of-the-art for whatever it is. Don't compromise quality for anything. FOR GREATER SUCCESS: Secondary products need to be a result of discovering what your existing customer base wants and needs. That enables you to build a quick-selling, market-tested sales process. Connect With To

Every business that is successful needs clear ways to scale (get larger). But you can't do that very well without building systems to support the regular activities that make the business run. On this episode of Freedom Fast Lane, Ryan chats with three members of the Freedom Fast Lane Tribe who are rocking 6 figure businesses. They have specific questions about the steps they need to take in order to take their businesses to the next level and you guessed it, building systems applies in some cases. You don't have to make decisions about the future direction of your business until you are there. Amanda is an FFL tribe member who has built a $100K revenue business in just 6 months. She's realized as she has seen the business grow that what she really wants to do is create a service around the niche where she's selling products, so she's hopeful she can leverage the product sales toward that end. Ryan asked a few penetrating questions about that and challenged Amanda to stick with the business side of things until she's able to quit her full-time job. She can make the decisions about the future direction when that happens. You'll enjoy hearing these case studies featuring real Freedom Fast Lane Tribe members, on this episode. Is it possible to rebuild a set of reviews when Amazon changes kill yours? One of the Freedom Fast Lane Tribe members featured on this episode was using review groups to fuel his product reviews on Amazon - then Amazon changed the rules, disallowing reviews from those groups. He went from over 300 reviews to just over 30 and his product rating has dropped as well. He's curious what he needs to do to recover from the drop and whether or not it's even possible. Ryan tells him a few things he can do to get things rolling again and also provides some insight into what he can do to scale the business even more, on this episode. The good people aren't looking for a job, so you have to sell your position on culture and fit. When it comes to building systems and scaling his businesses, Ryan hates doing it. By his own admission, he's not good at it and doesn't like it. Nevertheless, as the business gets larger systems are what hold everything together and make things efficient (and cost-effective). What does he do? He hires people - project managers - to build the systems and teams that will run things for him. But he says that he's never had success posting want ads and taking applicants. He's found the best success pursuing people who aren't really looking for jobs. On this episode he tells you how you can do it, so be sure you listen. Outline Of This Great Episode [0:41] Looking at Tribe member businesses to learn what we can about systems and scaling. [1:34] Case study 1: Amanda's business and the products she's selling on Amazon - $100K in revenue in 6 months. [5:29] Case study 2: The experience of losing a solid set of product reviews through Amazon changes. [10:28] Case study 3: Where do you find good people to help you with building systems. Resources Mentioned On This Episode www.FreedomFastLane.com/tribe - join the tribe Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

If you've been listening to Freedom Fast Lane for any length of time you've heard Ryan talk about the multiple businesses he's a part of, as well as his personal investments and causes he's contributing to. Sometimes it sounds like so much it boggles the mind. How does he do it all? On this episode, he's going to tell you exactly how it's all structured and how everything gets done. A hint: He doesn't do it all himself. Find out the details on this episode. Capitalism and the freedom it creates are what Ryan believes will solve the world's problems. One of the reasons Ryan purchased the domain for Capitalism.com is that he believes that capitalism is the main way people are able to create the freedom they need in order to live happy lives and solve problems the world is experiencing. He wants to use the Capitalism website to champion that cause. A recent trip to Eastern Europe proved to him that those who are not as blessed as those of us in the United States understand the power of capitalism. The young entrepreneurs he met there were an inspiration to him and fueled his fire to get a capitalism movement going to an even greater degree. You can hear him tell the story of meeting these inspiring people on his episode. What Ryan is doing with the success that's come from his multiple businesses. Financial success that comes through a profitable business is not something that simply fuels a selfish lifestyle. Or at least, it doesn't have to be. On this episode of Freedom Fast Lane, you'll hear how Ryan's success has set him up to promote and champion causes that he believes can change the world. It's all happening because of the success he has experienced through his physical products businesses. You won't want to miss this, it could be the motivation you've been looking for. Don't shy away from talking about your brand openly and boldly. In the physical products and Amazon private label space it is common for entrepreneurs to be guarded about the actual products and brands they are building. The fear is that someone may steal their idea or become a competitor that they don't want. Yes, someone may take a page from your book if you share about your business openly but the benefits you receive from being loud and proud about your brand will far outweigh the risks. Find out how Ryan has seen the impact on his business and those of tribe members, on this episode. If you haven't started a physical products brand yet, it's time for you to get started. Here's how. Are you ready to start your own physical products brand? Sure, there are difficulties along the way but you don't have to do it all on your own. You can learn from experienced brand builders and private label sellers who have developed systems and processes to get you up and running in 90 days or less. You can do it by getting into the Freedom Fast Lane Brand Builder's Bootcamp - a 90-day incubator to help you launch a profitable brand. Find out how on this episode. Outline Of This Great Episode [0:24] Ryan's introduction to this episode about running multiple businesses. [1:29] June 5, 2013 - the first sale on Amazon. [2:56] Why capitalism and the freedom it gives will solve the world's problems. [4:39] The way the businesses are structured currently. [8:42] The vision for Capitalism.com and how Ryan will know he has reached it. [11:46] The beauty of the overall strategy and how it helps you. [14:38] Why Ryan isn't shy to talk about the details of the businesses he runs. [22:00] How you can get into the next brand builder bootcamp. Action Steps From This Episode FOR GETTING STARTED: If you have yet to start your own physical products business it's time to get going. You can get into the Freedom Fast Lane Brand Builder's Bootcamp - a 90 day incubator to help you launch a profitable brand. Find out how on this episode. FOR GREATER SUCCESS: Don't shy away from talking about your brand. Yes, someone may take a page from your book if you do but the benefits you receive from being loud and proud about your brand is going to far outweigh the risks. Find out how Ryan has seen the impact on his business and those of tribe members, on this episode. Resources Mentioned On This Episode www.FreedomFastLane.com/bootcamp www.FreedomFastLane.com/tribe Foxbrim Naturals Body Vega Nutrition Capitalism.com ZenActive Sports Athletic Greens (this episode's sponsor) Seed and Sprout Perky Perky Black Label Coffee Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

In reflecting on the recent deaths of some high profile entertainers, Ryan has become mindful of the reality that what's going on behind the scenes in any person's life is not always what we assume is happening. In this episode, Ryan expresses his concern for you - that you learn how to handle the mental noise and wrong thinking that can cause you to live an unsatisfying life. He's got a handful of thoughts and practical tools for you to use - so that your success doesn't become a bane to your life, on this episode. We assume there will be more fulfillment after a certain level of success is attained. All of us have a certain degree of mental noise - and by "noise" we mean that all of us have lies or half-truths that bang around in our heads. Assumptions about things, people, other events push us to a place of comparison that is hardly ever helpful. It's important to learn how to silence the mental noise, or at least how to turn down the volume so that you can live according to who you really are and what is true of you. Find out how Ryan looks at this issue by listening to this episode of Freedom Fast Lane. It's important for high achievers to pause and catch the mental noise that's going on. If you are a person who is a high achiever you are in danger of being damaged by your own mental noise. Your tendency to look at the successes of others and make assumptions about their level of fulfillment can kill you - literally. As Ryan contemplates the news of some recent suicides he's come to the conclusion that much of the problem when it comes to fulfillment is that we depend too much on resources outside of ourselves. Ryan explains it well so be sure you listen. We tend to notice the gaps in our lives and fail to notice the progress. One of Ryan's mentors - Dan Sullivan - often points out that we as human beings tend to notice the things in our own lives that we believe are lacking. He calls those areas "the gaps." Rather than minding the gaps, Dan believes we need to learn to look at the progress that characterizes our lives over time. Instead of looking at where we haven't arrived yet, we need to look at where we have come so far. Ryan has some additional thoughts about his mentor's insight, on this episode. Your future has to be bigger than your past. If not, create a more compelling future. All of us have experienced pain. All of us have scars from the journey of life. But when we allow those scars to define our future, or define us - we have a serious problem on our hands. On this episode, Ryan talks about the tendency we have as human beings to view our past as a monstrous, insurmountable thing. And he points out that if we feel that our past looms larger than our future, then we need to create a more compelling future for ourselves that will enable us to overcome our past. If that's confusing to you, take the time to listen to this episode. You'll find that Ryan explains it in a very simple way. Outline Of This Great Episode [0:24] Reflecting on the deaths of singers & the issue of what's happening behind the scenes. [3:20] Why success doesn't change the way we feel about ourselves. [5:43] Useful tools from Dan Sullivan. [11:36] Ryan's blog post about Chester Bennington's death. [19:38] What Ryan believes about the meaning of life. Resources Mentioned On This Episode www.GoWealthpoint.com/fastlane Infinite banking episode with Wealthfront. Dan Sullivan of Strategic Coach Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

You may have noticed in the past months that Ryan has not published his income reports with the same regularity that he has in the past. What's up with that? It was intentional - there were business decisions and changes going on behind the scenes that Ryan didn't feel entirely good about sharing, and he also didn't feel it would have been ethical to share profit figures from a business that he was beginning to move out of - yes, by now he's sold one of his primary physical product businesses. Ryan shares the details on this episode of Freedom Fast Lane. Some of you who sell on Amazon don't realize what you're sitting on. As Ryan has walked through the journey of selling his primary physical products business - Sheer Strength - he's been able to rub shoulders with individuals who have a greater degree of experience in big business than he has, and he's learned something important from them: the ability to build a wide and deep company on a base like Amazon has been nothing but an advantage. It makes sense when you take the time to think about it. With the continued growth of Amazon, large companies and investors want a piece of the pie, and companies like Sheer Strength - and like yours - may be the exact thing those people are looking to invest in or purchase. Find out about the opportunities on the horizon for successful Amazon brands, on this episode. If you're building a brand on Amazon, don't neglect "off Amazon" marketing. As negotiations commenced for the sale of the Sheer Strength brand Ryan noticed that many of the things he and his partner had done to build the business were seen as assets by those interested in purchasing the company. Successful Facebook Advertising campaigns, retail sales, social media presence and popularity - all of those were strong points in the buyer's consideration because they demonstrated not only what the company had been able to do, but what was already in place to help them move the business to the next level. So if you're selling on Amazon, don't forget about those "off Amazon" channels for marketing and sales. It's not only going to bring in more profit, it may set you up for great opportunities down the road. Building a media empire to build businesses, swing elections, and launch companies. In Ryan's words, one of the things that gets him jizzer-jazzered up these days is that he's now got the freedom to build a media empire that can do big things in the world. He is able to invest in companies and causes he cares about. He's able to lean on his influence to impact the outcome of elections and energize social movements. He's able to make changes in the world directly because of the wealth he's been able to amass. If you'd like to know more of what Ryan sees ahead for the future of Freedom Fast Lane and Capitalism.com, you need to hear this episode. Quality businesses from the Tribe deserve to be invested in. One of the most exciting things for Ryan is the prospect of investing in the businesses of people he's had a hand mentoring. It's exciting to think that some of the next big name brands and world-changing companies could have been birthed in the Freedom Fast Lane community. Ryan talks about his enthusiasm at the possibility of supporting Tribe member businesses in the future as he wraps up this episode. You won't want to miss out on this one. Outline Of This Great Episode [0:22] Ryan's intro to this episode, recorded from his vacation spot. [1:18] About 6 months ago Ryan sold a portion of one of his physical products businesses. [6:04] Why Ryan and his partner felt it was time to do something different with their business. [12:32] Why you have an opportunity like no other. [15:10] The power and importance of doing "off Amazon" marketing. [19:30] What Ryan is excited about being out of the day to day operations. [23:50] Plans for the profits: Nothing for the first 6 to 12 months. [27:16] The option of investing in Tribe Member businesses. [31:10] Why Ryan stepped out of Capitalism.com and how it's changing the company. Resources Mentioned On This Episode 4 Peaks Capital Partners (sponsor) - Listen to the "Mailbox Money" episode www.FreedomFastLane.com/Tribe Quest Nutrition www.Capitalism.com Foxbrim Sheer Strength Zen Active Sports Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

It's trendy and cool to be an entrepreneur these days. More and more ads for some course or "make money online" thing are showing up on Facebook every day. But when it devolves into a competition to see who can outdo who in marketing or building a following, we've missed something vital along the way. On this episode, Ryan talks from the heart about the terrible problem that's happening in the internet marketing space and poses a very simple solution: solve problems and make a difference. The only way you'll ever become the high-level entrepreneur you want to be. If you want that "B" next to your name (Billionaire) or if you want to build a monstrous company, the only way you're going to do it is by solving real problems that exist in the world. You've got to keep that straight. If you don't, you'll wind up miserable and unhappy even though you have money in the bank and continue to make sales. Ryan has seen it happen over and over in the entrepreneurial community and he wants to see that trajectory change. You can hear Ryan's passionate rant about what internet marketing has become and where he thinks it should go instead, on this episode of Freedom Fast Lane. Stay on course from the start and you'll be better off. And so will we. Realize from the beginning that your business is not about making the most money or getting the biggest following. You need to keep centered on the reason you're in business in the first place: to make a difference in the lives of real people for the benefit of the world. Solving problems is the way entrepreneurs make a difference, it's the way we have the greatest impact in the world. And the fringe benefit is that we get to profit from it - but only because we are helping other people. Is it really possible to create a million dollar business that changes the world? At the end of this podcast episode, Ryan talks with a graduate of the Freedom Fast Lane training who tells about the impact his business has had in just 12 months. It's not something he even dreamed was possible when he started. He tells how following Ryan's 3 step formula for creating a product-based business has fueled his company's fast growth and is enabling him to make a difference in the world he's always wanted to make. Hear this inspiring story on this episode. Outline Of This Great Episode [0:29] Ryan's introduction to the motives behind internet marketing. [2:44] Let's get past the "outdo the next guy" contest in marketing, can we? [7:03] An example of the difference that can be made by entrepreneurs. Action Steps From This Episode FOR GETTING STARTED: Realize from the beginning that your business is not about making the most money or getting the biggest following. You need to keep centered on the reason you're going into business in the first place: making a difference in the lives of real people for the benefit of the world. Resources Mentioned On This Episode www.Capitalism.com/signup Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

This episode of Freedom Fast Lane features prior guest, James Swanwick. James has created a great brand - Swanwick Sleep - and has learned how to use cognitive biases to make his prospects WANT to become customers. On this episode, James explains how to effectively highlight the prospect's pain, how to describe the benefits of your product instead of its features, how and why to use testimonials, how to use the element of scarcity honestly and effectively, how to demonstrate that your product is affordable and a great deal, how to make it super easy to buy your product, and the Lollapalooza effect. Yes, it's a strange term, but you can find out what it is on this episode. It's important to talk about benefits customers receive from using your products. Do you know the difference between the features of your products and the benefits? If you don't, you're going to waste a lot of time creating product pages that don't convert prospects to buyers. Benefits describe a buyer is going to get from purchasing your product, the perks of using it. Features describe things like the size, the material it's made of, the manufacturing process, and more details that most people don't care about. James Swanwick tells how to describe your products in compelling ways that make people want to buy them, on this episode. On your product pages, you need to talk to one person, not a group. When you phrase your product copy as if you are speaking to an individual rather than a group, you will see your conversions go up. James Swanwick has an interesting approach to this technique. Once he writes a page, he'll go through to see how many times he's used the word "you" in the copy - then he doubles it. He's found that the more the reader feels that you are speaking directly to them, they are more apt to buy your products. His increased sales prove that there's something to his theory, so be sure you listen to find out more of the ways Swanwick Sleep has increased sales using cognitive biases. Get dramatic increases in product sales by adding video demonstrations. Swanwick Sleep was doing alright with sales, but they wanted to do everything they could with their individual product pages to increase their opportunities to convert prospects to sales. One of the things they decided to try was the addition of product demonstration videos. Sales conversions went up dramatically. What they discovered was that the longer people stay on your product pages - which videos make happen - the more they become comfortable with your brand and the more likely they are to buy your product. You can learn how James and the team at Swanwick Sleep use this video hack and other cognitive bias techniques to increase sales, on this episode of Freedom Fast Lane. Split testing is a crucial technique you can use to test your product pages to increase sales. If you are going to increase product sales you've got make sure that the elements you are using on your sales pages are the RIGHT elements. That means you have to test everything. It's the only way you're going to know what your potential customers respond to well and what they don't like at all. To get started with testing, begin with price. You never really know if the price you are asking for your product is the right price until you test it. You'll soon discover that even a slightly lower price might increase sales, which multiplies the bottom line. Outline Of This Great Episode [0:16] Introduction to James Swanwick. [1:54] How the SS team uses a list of cognitive biases to sell more products. [3:41] Why you should talk about benefits, not features. [6:20] Talk about the pain your potential customers are experiencing? [8:05] Use the word "you" to talk to one person rather than a group. [9:00] What are the best ways to use the concept of scarcity? [10:16] Using testimonials and how they impact the human brain. [12:14] Do you know how to use authority bias to sell your products? [16:30] Considering the personality types who may be buying to your product. [17:57] What James discovered when he included product videos (Youtube videos). [22:56] The vital importance of testing to find the most effective options. [24:33] Why price is the first place you should test for better conversions. [27:00] How to use colors for your purchase buttons more actionable. [29:24] What IS the Lollapalooza effect? Action Steps From This Episode FOR GETTING STARTED: If you are going to increase product sales you've got make sure that the elements you are using on your sales pages are the RIGHT elements. That means you have to test everything. But start with price. You never really know if the price you are asking for your product is the right price until you test it. FOR GREATER SUCCESS: Do everything you can to combine the techniques of cognitive bias that James covers on this episode. What you'll experience is the Lollapalooza effect, when people simply can't wait to buy your products. Connect With Today's guest: James Swanwick

Among the people who have been part of the Freedom Fast Lane Tribe and Boardroom, there are none who have excelled like the guys on this episode. Kevin and Jeremy have created a company that is coming into its own in the nutritional supplement space and are on their way to $50M in annual sales. The Nested Naturals story is an amazing example of what can happen when you decide to grow things beyond a cash-flow business in order to make a larger, more fulfilling impact in the world. You can hear their story on this episode of Freedom Fast Lane. The destination determines what you do to get there, with any company. One of the things that has enabled Kevin and Jeremy to lead the Nested Naturals team through an amazing amount of change in the last 12 months is a change in mindset they experienced. Both of them have enjoyed the travel lifestyle that many entrepreneurs get to experience by establishing a successful cash flow business, but neither of them was satisfied with that. They felt a need to make a larger impact and decided it was time to begin making decisions that corresponded to the impact they wanted to make. Find out how their $50M decisions change the way they do business, on this episode. The power of team culture can't be underestimated when scaling a business. In this conversation, Ryan asked Kevin and Jeremy about the most significant changes they made to grow their business far beyond the $5M mark and both of them said the team they've been able to assemble is key to their success. But Ryan dug deeper, asking what they've done to be so successful at hiring - and both of them pointed to their intentionality when it comes to creating a positive, fun, creative team culture. You can hear how they went about it and the results they've experienced in this conversation, so be sure you listen. Building a true brand is always a slow and steady process. There was a day when private label sales on Amazon was first showing promise that entrepreneurs were able to build a successful company pretty quickly, but now that the competition and marketplace have become saturated, it's the little, consistent things that add up to big gains. Kevin and Jeremy from Nested Naturals say that their growth as a company is coming through a deliberate, methodically determined plan they follow. They are chipping away at the mountain day by day and see their goal of being a $50M company looming on the horizon. You'll be inspired by the type of consistency these guys have applied, so be sure you listen to find out how they do it. Many vital aspects of a brand are difficult to build selling only on Amazon. Amazon is a great way to get your product or company rolling. The buying audience that is the primary benefit of the platform can't be beat. But once you're there you find that some of the more important aspects of actually becoming a trusted brand are difficult to achieve, simply because you don't have direct access to your customers. That's why Kevin and Jeremy, founders of Nested Naturals have been using social media to provide valuable educational content to their audience. They're seeing tens of thousands of people watch their videos and many join their mailing list, and the trust for who they are what their company is about is skyrocketing as a result. Outline Of This Great Episode [0:24] Ryan's introduction of Jeremy and Kevin - previous guests to share their success story. [5:36] The journey from $5M: solidifying the brand, clarifying the "why," office space. [8:01] Why the NN team decided to scale rather than settle into their success. [11:15] What did these guys do differently from those who don't succeed? [15:40] Aggressive product launches and team members that have paid off big time. [19:20] What changed in Jeremy and Kevin to enable this type of growth? [21:08] The adjustment required to handle added amounts of stress that come with growth. [25:43] How did the rebranding process impact the company as a whole? [28:15] Results from the social media efforts to stand out as a brand. [32:18] Any specific things that had a larger than expected ROI? [37:14] Why building a true brand is always a slow and steady process. [40:46] Consumer trust is difficult to build solely on Amazon. Action Steps From This Episode FOR GREATER SUCCESS: If you want to scale your business in astronomical ways you need to start thinking and acting like that is where you are headed. You think differently about your decisions today if you know that where you're headed is a much bigger place. Connect With Today's repeat guests: Jeremy and Kevin Nested Naturals On Facebook On Instagram On Twitter On LinkedIn On YouTube Resources Mentioned On This Episode www.FreedomFastLane.com/tribe www.FreedomFastLane.com/backroom Jeremy and Kevin's first interview on Freedom Fast Lane Quest Nutrition Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast L

When Ryan first met Mauricio Rauld it was in the context of purchasing an ownership interest in his favorite baseball team, the Cleveland Indians. In the end, the Indians did not get purchased by a syndicate like Ryan was hoping, but Ryan made the connection with Mauricio as a result and his learning curve about alternative assets took off. Mauricio is an amazing individual who is part of a team that helps people raise money to build investments in real estate and other alternative assets. You'll be amazed at some of the returns his clients are seeing and how they are achieving those returns. You can hear it all on this episode of Freedom Fast Lane. What are alternative assets and why are they so attractive these days? Alternative assets are any kind of investment you can purchase that is not a stock - not related in any way to Wall Street. So buying gold is considered an alternative asset, as is the purchase of real estate. Mauricio Rauld believes that alternative assets are the way to go because they are less likely to be impacted by market downturns and provide a tangible asset that can be used even should a downturn be experienced. On this episode, Mauricio shares how his company is actively investing in mobile home parks and other real estate ventures to provide a great return for their investors. It's a model more and more people are pursuing, so find out how you can as well by listening. Why Mauricio Rauld stays as far from Wall Street as possible. Wall Street, by the very nature of what it is, is tied directly to the ebbs and flows of the economic state of the country. Investing in Wall Street can be very lucrative but can also be very dangerous, especially at a time like we are currently experiencing where a downturn is likely to be on the near horizon. Mauricio Rauld says that he stays as far away from Wall Street as possible simply because he wants to have his money invested in things that won't be impacted as dramatically by market changes. You can find out how he does that why he thinks it's the best way to go for the foreseeable future, on this episode. The REAL story behind passive income. It's a very attractive thought to imagine that you can have some kind of "passive" income to fuel your lifestyle. But you need to understand something: that kind of passive income is not a reality. There is always a successful business behind any income that seems to be passive. Think of it as an investment that is funded by the business. The business generates the cash to be invested and the investment does what it is meant to do - generate more cash. Mauricio Rauld explains how investing in alternative assets is one way to realize a source of cash flow that many would consider "passive," on this episode. What ahead for this economy (2017)? As of the middle of the year, 2017 - the United States economy has been on a very long and protracted uphill climb. Statistically, it's a longer time of growth than we've ever seen before. That fact alone leads many to believe that a downturn is coming sooner rather than later. That's one of the reasons that Mauricio Rauld and his company are investing heavily in mobile home parks. Their belief is that every person, no matter the state of the economy, will need a place to live - and mobile home parks are among the most affordable sources of housing. That makes wise investments in mobile home parks almost recession proof. Find out more about how this kind of investment makes sense in light of a possible downturn, on this episode of Freedom Fast Lane. Outline Of This Great Episode [0:24] Ryan's introduction of his guest, Mauricio Rauld. [6:02] Mauricio's superpower and why he's on the show for this episode. [7:55] How Mauricio shined a light on Ryan's way of thinking and approach to investing. [13:55] What was it that prompted Mauricio to leave his law practice? [15:14] What are "alternative assets?" [16:45] Why mobile home parks are one of the more attractive alternative assets at the moment. [19:43] Why Mauricio is raising money for investors rather than using lenders. [24:00] Mauricio's take on the current economic outlook (July 2017). [26:41] How Mauricio's team enables his business to work. [28:34] How the team acquires its properties so effectively. [32:02] How investor agreements are structured in a typical situation. [37:13] How depreciation offsets income for real estate investors. Action Steps From This Episode FOR GETTING STARTED: Adjust your thinking about how "passive income" really happens. There is always some kind of successful business behind what seems to be passive. Think of it like an investment that is funded by the business. When you get that concept you'll understand why every passive income opportunity requires a lot of work (by someone) on the front end. FOR GREATER SUCCESS: Consider adopting Mike Dillard's philosophy. You don't need to become an expert in the fields you want to make money from. You just need to find the people who are trustworthy

This episode is aptly named: E-commerce business ideas for driving traffic and converting customers - and the guy who's telling us what's working and how to do it on this episode is Ezra Firestone. Ezra is a long-time, experienced e-commerce entrepreneur who has created a massive 7-figure e-commerce business for himself. He knows a thing or two about running a successful e-commerce business. During this conversation with Ryan, the two discuss the full spectrum of what it looks like to build a physical products brand and Ezra shares how he's using Facebook Messenger, Pinterest, and email to drive traffic to his sales pages. But maybe the most important thing you'll hear is the most succinct and clear way to run an EFFECTIVE e-commerce sales funnel you can imagine. You will be sorry if you don't listen to this conversation. Making people do something before you give them a discount is a hot e-commerce idea. One of the little gems Ezra Firestone shared during this conversation had to do with the sequence he's using on Facebook Messenger that is building his list on the FB platform rapidly and successfully. He finds that asking prospective customers to make "micro-commitments" increases their commitment to follow through with a purchase. Ezra shares what he asks his prospective customers to do, why he thinks it works, and exactly how he sets it up in his Messenger sequence, on this episode. 90% open rates - if you use Facebook Messenger for your e-commerce sales funnel. Ezra Firestone says he used to think of his customer list only in terms of email. But he's come to see that the people he is able to reach use all kinds of channels to communicate, interact with others, and make purchases. From Pinterest to Facebook Messenger, the e-commerce business ideas Ezra has either tried or is experimenting with are amazing - and on this episode, he shares what he's done in those areas and the results he's seeing. It's nothing but good stuff - so make sure you listen. Longer form content is actually on the rise in the e-commerce world. In the past few years, there have been many people advising bloggers, podcasters, sellers, etc. to abandon long-form content. But Ezra Firestone says he's seeing a rise in both the popularity and effectiveness of long-form content as it relates to his e-commerce business. On this episode, you'll hear why he thinks this trend is happening and how he advises you take advantage of it to get more customers and sell more products. He doesn't hold back, so be sure you listen. An e-commerce business idea that will increase your sales immediately. On this episode, Ezra Firestone succinctly and clearly shares an e-commerce sales funnel that works. Are you ready for it? Create a problem-solution style video that leads to a product offer page, direct from visibility source to product offer page with retargeting to people who watched "XYX" percentage of the video, and retargeting of people who visited the product offer page, and retargeting of people who made it to the shopping cart. That's the sales funnel most people use and one of the easiest to set up. More importantly, it's incredibly effective. Listen to this episode to find out the details. Outline Of This Great Episode [0:22] Ryan's introduction to his e-commerce expert guest, Ezra Firestone. [4:21] A recent appearance Ryan made on national television - and TV show ideas. [11:19] The things Ezra sees working in the world of e-commerce right now. [18:10] How Ezra engages his audience using Facebook Messenger. [24:00] The top converting tools Ezra is using. [27:21] How Ezra's team is using Pinterest to drive traffic. [33:80] How Amazon sellers can strategize to build an e-commerce business. [36:36] Who you can learn from at Ezra's upcoming event. [42:33] Why Ezra believes you have to be a maniac to become an entrepreneur. Action Steps From This Episode FOR GREATER SUCCESS: For an e-commerce funnel that works: Create a problem-solution style video that leads to a product-offer page, direct from visibility source to product offer page with retargeting to people who watched "XYX" percentage of the video, and retargeting of people who visited the product offer page, and retargeting of people who made it to the shopping cart. That's the sales funnel most people use and one of the easiest to set up. More importantly, it's incredibly effective. Connect With Today's guest: Ezra Firestone www.SmartMarketer.com On Twitter On Facebook On LinkedIn On Pinterest On Youtube On Google+ Resources Mentioned On This Episode www.SmartMarketer.com/Allstars - Get in on Ezra's upcoming conference. ManyChat www.Segment.com Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran P.S. Tickets for this year's Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tick

We all want to make more money. But what would it be like if you could learn how to make more money in less time? That's something worth looking into, right? Ryan's got a sort of a mini-rant for you on this episode about how he learned to make more money in less time - and it means being intentional about creating space in your life when you are "off" from your business pursuits. It sounds a bit counterintuitive but you should at least listen, he's got a point. It's on this episode of Freedom Fast Lane.Take time to recharge your batteries so you actually CAN make more money. Many people feel that they can't afford to take time off, especially once they are full-thrust into their entrepreneurial endeavors. But Ryan has noticed that those who are successful at building something big are also careful to take time off, totally away from the business. In his way of thinking it's about giving yourself the space to rest and clear your mind so that you can be a better asset for the business when you return. Ryan says that's how to make more money in less time. Be sure you listen. Is it important to find what you're passionate about before you start a business? On this episode, Ryan answers a question from a listener about the role passion plays in starting a business. She's concerned that if she's not passionate about the thing her business does, she might wind up burning out or hating her business in the end. Ryan has a bit of a contrarian view on this issue, but it's one you could learn a lot from - simply because it dispels some of the ridiculous dogma that's going around these days about following your passion. Find out why you should NOT wait to discover your passion, on this episode. What should you do if you have $10K in the bank? Start a business? Invest? Something else? $10,000 is a good chunk of change to have available. If you found yourself in that place, what would you do? What's the BEST thing to do? Ryan says there are many options and they all depend on your situation. On this episode of Freedom Fast Lane, in response to a listener question, Ryan addresses many of the possible scenarios and gives his best advice for what to do with $10K in the bank. Don't waste your time trying to get somewhere else. Enjoy the journey. The end of this episode highlights a confession of sorts from Ryan. He tells the story of how his early days as an entrepreneur were filled with a kind of angst about reaching a certain pinnacle of success he'd created in his mind. All his focus, energy, and effort were there - while life was passing him by. He's learned a few things from the experience - one of the biggest lessons being that you need to enjoy the journey as much as you anticipate arriving at your goal. Find out how Ryan is enjoying life these days and how he got to that place, on this episode of Freedom Fast Lane. Outline Of This Great Episode [1:22] Why Ryan became an entrepreneur: to take more time off. [3:00] Dialing it back and working less recharges the batteries and gets more done. [5:45] Is it important to be passionate about something before starting a business? [10:24] $10K in the bank - what should you do with it? [14:06] Case Study: Force Sigmatic powdered drinks [20:30] The time Ryan has wasted trying to get somewhere. Resources Mentioned On This Episode Episode with Peter Shallard FFLTV - Follow the Money, Not the Passion www.FreedomFastLane.com/Bootcamp - get into our next bootcamp Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

If you want to build assets like the wealthy do, you need to understand how they do it. One of the primary vehicles used is real estate, but there are many others. Jonathan Twombly is Ryan's guest on this episode of Freedom Fast Lane and he shares some of the things he's learned hosting the Capital Gains podcast. There are very successful people investing in everything from website flipping, to Bitcoin, to the cannabis industry. You'll enjoy hearing the creative ways that people are building assets and building wealth as a result, on this episode. What is a real estate syndication and why is it useful? Those who have money to invest but don't have either the inclination or the time to find and research real estate deals in which to invest their money often go to a company like Two Bridges Asset Management, the company today's guest, Jonathan Twombly runs. Jonathan's company specializes in finding and organizing specific types of apartment building investments and inviting investors into the deal. They typically see 6 to 7 percent returns for their investors and are very particular about the kind of deals they will try to arrange. You can hear how Jonathan structures these syndications, on this episode of Freedom Fast Lane. Making money by creating value. The company Jonathan Twombly runs, Two Bridges Asset Management specializes in real estate syndication deals. It's a way to structure a real estate purchase that enables many people to invest through assets such as apartment buildings. But Jonathan's company typically doesn't have its own money in these deals. Instead, his team works to make the deal happen, keep it rolling, and realize the returns investors are hoping for. He says that he's creating value for everyone in the deal, which in turn makes him a profit. The lesson? If you are able to bring together people and create opportunities for them to make money, you may be able to make your money in the process. He normally builds assets, but right now he's waiting. During this conversation, Ryan asked Jonathan Twombly what he and his company are investing in right now. He said they aren't investing at all. In Jonathan's mind, the skyrocketing market can't continue forever and he believes that getting himself into a position to take advantage of an eventual market downturn is the best thing he can do right now instead of getting into a deal at the height of the cycle. On this episode, you can hear Jonathan explain why he's taking a break from investing presently and what he's doing to be prepared for the time when he will invest again, so be sure you listen. Real estate is usually the first thought when building assets. But it's not the only game in town. As host of the Capital Gains podcast, Jonathan Twombly has had some pretty interesting conversations with people who build assets in a variety of ways. He's spoken with people who invest in precious metals, others who purchase, improve, and flip websites, some who are investing heavily in cryptocurrencies, and still others who are building companies to support the burgeoning cannabis industry. If you want some ideas about how you can build assets that don't have to do with real estate, Jonathan has some insights for you on this episode. Outline Of This Great Episode [0:24] Ryan's invitation to follow what's going on at www.Capitalism.com [1:10] Intro to this conversation with Jonathan Twombly. [4:40] Jonathan's 60-second intro to his company and himself. [5:41] An example of what a real estate syndication might look like. [9:25] Why it takes value to make money. [11:08] Why Jonathan and Ryan don't like Marco Rubio. [13:26] Does Jonathan see political policies impacting his investment decisions? [15:25] Some of the most interesting ways Jonathan has heard of people making cash. [18:10] How do the rich invest their money most often? [24:11] Jonathan's thoughts about Bitcoin and other cryptocurrencies. [27:26] What is Jonathan buying right now? [30:35] The next business downturn and what to do now to prepare. [32:19] Jonathan's advice to those looking to invest their profits. [35:56] What Jonathan is aiming to do with the Capital Gains podcast. Action Steps From This Episode FOR GETTING STARTED: Be patient. The time is coming when the rapidly rising markets are going to come down. Those who are ready to invest when that happens will be the ones who are in the best position. FOR GREATER SUCCESS: Keep in mind that it takes value to make money. If you are able to bring together people and create opportunities for them to make money, you may be able to make your money in the process. Connect With Today's guest: Jonathan Twombly Jonathan's company: Two Bridges Asset Management Jonathan on LinkedIn Jonathan on Twitter Resources Mentioned On This Episode www.Capitalsim.com The Capital Gains Podcast www.FreedomFastLane.com/bootcamp Connect With Freedom Fast Lane Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instag

Many of Ryan's students have successfully built businesses that they have then sold for millions of dollars. When you're suddenly endowed with that much cash, what do you do with it? It's prudent to invest, but there are so many options... how do you know which are the best not only for the sake of security but also for the sake of continued growth of your assets? On this episode of Freedom Fast Lane, Ryan chats with Sam Prentice of Wealthpoint, a company that offers life insurance policies that are also assets in their own right. It may sound strange but once you hear this episode you'll understand how it could be one of the smartest investment decisions you could ever make. Imagine an asset with a limited downside that continues to grow even when you borrow against it. In this conversation, Ryan chats with Sam Prentice of Wealthpoint to find out what infinite banking is all about. Ryan is interested because he's had some bad experiences with insurance companies before regarding this kind of policy and he wants to know the truth about how it is supposed to work and why it is a good tool for investing. Ryan does his best throughout the conversation to stop for clarification and to keep things simple so you're likely to get a lot out of the episode. Be sure you listen. What if you could have an investment that will never go south when the economy does? The type of insurance policy typically referred to as "infinite banking" is one that has incredible tax benefits but is also set up so that it earns better than average interest. But what happens if the markets go south? In that case, the policy will never lose money, plain and simple. So if interest rates drop into negative ranges the cash in this type of policy will remain safe. No worrying about losing money. And when the market turns around, your policy goes back into its steady climb. Ryan and Sam go into detail about how infinite banking policies work, on this episode, so don't miss it. Why is infinite banking called infinite banking? While today's guest, Sam Prentice, doesn't like to use the term "infinite banking," he does explain why the insurance product he's describing often bears that name. The insurance policies at the heart of these financial instruments are two-part investments. One is a "death benefit" of sorts that pays out like a typical life insurance policy, should you die. The other is an account that can be borrowed against, in the amount of the insurance policy. Funds borrowed can then be used to purchase other investments while the original policy itself earns interest at a better than average rate. It sounds too good to be true, but is a real thing. You can find out more on this episode. What could go wrong in an infinite banking arrangement? What are the risks? When you hear financial tools like infinite banking discussed it can sound too good to be true. That naturally leads you to ask, "What is the downside?" Ryan was very careful to make sure that his guest, Sam Prentice answers that question clearly. Sam says there are 3 main risks to an infinite banking policy, the first one being that should the insurance carrier that holds the policy go under, your investment will be gone. But the chances of that happening are very remote according to Sam. If you'd like to hear the other two risks associated with this type of investment, you need to hear this conversation. Outline Of This Great Episode [0:22] Who is Sam Prentice and how Ryan has vetted him and his company. [2:20] Ryan's definition of "infinite banking" and how it can be used for tax-free investing. [7:14] Why people use this approach to invest and save on taxes. [8:45] The tax benefits and 2 ways these accounts can grow. [11:40] How does the cash value of the life insurance policy grow? [16:57] Why is it called "infinite banking?" [24:20] Why diversifying over asset classes is key for building wealth. [31:10] Ryan's simple version of this this vehicle works. [33:31] Leveraging this asset in a variety of ways at the same time. [37:18] At what point should you consider this sort of investment vehicle? [40:25] What's the worst-case scenario for this financial instrument? [47:35] The best way for you to connect with Sam's company. [50:01] Additional questions Ryan will be asking Sam in the future. Action Steps From This Episode FOR GETTING STARTED: Consider the cash you have on hand to invest - and how you can best leverage that cash for wealth building instead of just saving. Once you're ready to do more with the money you've earned you are able to consider the advantages of tax strategies and investment instruments like Sam and Ryan discussed on this episode. FOR GREATER SUCCESS: Consider one of these "infinite banking" accounts as a way to not only have a tangible asset that banks will view very favorably when it comes to lending, but also how you can use the loan to invest in real estate and other assets that provide even more ability to build wealth. Connect With Today's guest