KHC 179 - Craig Francis
Cameron Hanes - Keep Hammering Collective
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Show Notes
Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he’s worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW
Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries.
Follow Craig:
https://www.instagram.com/craigfranciscreative/
Follow along:
Instagram: https://www.instagram.com/cameronrhanes
Twitter: https://twitter.com/cameronhanes
Facebook: https://www.facebook.com/camhanes/
Website: https://www.cameronhanes.com
Timestamps:
00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight
00:09:13 – Marketing, Creatives, and Industry Growth & Downfalls
00:30:08 – Corporate Games, Communication, and Structure
00:40:13 – Stories that Create a Feeling
01:02:53 – Craig’s Top Tier Goal for ULTRAVIEW
01:06:39 – Reaching the Consumer Through Content & Social Strategy
01:12:15 – USA Manufactured Products & Brand Experience
01:20:27 – Becoming a Hunting Influencer … the Right Way
01:37:08 – Marketing Strategies with Releasing Bows
01:44:45 – AI, 3D Models, and the Real Deal
01:50:25 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role
02:06:38 – Up and Coming Influencers in Hunting
02:10:50 – Cam’s Legacy within the Hunting Industry
02:13:40 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade
02:20:33 – Wounded Archery Animals: Processing the Feel of Failure
02:33:32 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed
02:47:34 – The Acquisition of Status
02:52:41 – Website & Social Media Optimizations
02:59:40 – Final Thoughts
Thank you to our sponsors:
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Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics
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