Butternomics the Business of Culture

On this episode of Butternomics, our host, Brandon Butler, talks with Jarvis George, the creative powerhouse behind VibesInATL, about the secrets to creating content that consistently goes viral. Jarvis shares his journey from Navy veteran and grad student to one of Atlanta’s most influential creators, detailing how he leverages culture, consistency, and authenticity to drive engagement and build community. From content creation tips to understanding algorithms, this episode offers actionable insights for anyone looking to grow online.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, speaks with Sarah Oak Kim, co-founder of Our Bar ATL, about the intersection of nightlife, culture, and community advocacy. Sarah discusses how Our Bar became a gathering place for meaningful change, offering insights into initiatives like Hug the Block, Narcan training, and community-driven events. From challenging misconceptions to addressing social issues head-on, Sarah shares how nightlife can truly be a catalyst for change.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, talks with Chilly-O, a cultural pioneer and community advocate who has shaped Atlanta’s creative identity for decades. From his early work in the city’s housing projects to becoming a streetwear innovator and action sports enthusiast, Chilly-O has consistently leveraged his influence to uplift the youth and creative communities. In this conversation, he shares the importance of authenticity, the power of mentorship, and how creative communities can help Atlanta maintain its cultural edge.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with marketing legend Darryl “DC” Cobbin to explore what it truly means to create culture, not just chase it. From his groundbreaking work at Sprite, shaping hip-hop’s first mainstream brand partnerships, to driving billion-dollar success at Boost Mobile and marketing blockbusters like Avatar, DC shares strategic insights on how brands can authentically shape culture. He dives into the difference between marketing and advertising, why asking the right questions matters more than having quick answers, and how real culture drives real profits.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Wintter Alex and Chic Lauren of The Manner Co to discuss their journey from styling one of Atlanta’s most iconic music videos, “Bad and Boujee,” to building a thriving creative empire. Wintter and Chic share how they’ve navigated fashion, marketing, and community to create a business that blends style with strategic success. This conversation dives into what marketing truly means beyond advertising, how to scale authenticity, and why community remains their most valuable asset.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with marketing expert Mahdi Woodard to explore his proven blueprint for turning content into commerce. Mahdi shares insights on the real definition of marketing, the secret behind finding product-market fit, and how he transitioned from hobby to thriving business without losing authenticity. This episode is a masterclass in translating your ideas, hobbies, and insights into commerce while staying true to yourself and your community.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Isaac Hayes III, the force behind Fanbase, a groundbreaking social media platform redefining creator monetization. Isaac opens up about his unique approach to raising capital through equity crowdfunding, his journey transitioning from entertainment to tech, and why building infrastructure is the key to securing the financial future of black creators.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Keyeriah Miles, founder of Ladies Who Golf, to talk about how a side hobby turned into a national movement. Keyeriah shares how a single text message evolved into the largest golf community for women in the country and what it really took to scale the brand with clarity, confidence, and culture. See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, talks with Henry Mason about what it means to build a healthcare company rooted in care, not just code. From a tech background to running one of Georgia’s top hospice providers, Henry shares how he’s navigating the business of medicine with honesty, grit, and a clear vision. If you’ve ever felt like the healthcare system isn’t built for you—this conversation confirms it, then gives you the game plan.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, talks with marketing strategist and speaker Mr. Daniel Dickey about how to turn your lived experience into a revenue-generating engine. Mr. Daniel Dickey shares how his love of culture, service, and storytelling evolved into a business and why you don’t need a gimmick if your strategy is strong. See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, talks with Legendary Jerry Clark about what it really means to move culture behind the scenes. For more than 30 years, Jerry helped shape the sound and soul of Atlanta’s music scene—from street promo to artist development to city proclamations. They get into how the business has changed, what the new generation needs to understand, and why Jerry believes teaching is his next stage of impact.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Ryan Wilson, co-founder of The Gathering Spot, to talk about what it really takes to build power through community. Ryan opens up about the early rejections, the hard conversations, and the moments that shaped his vision for one of Atlanta’s most influential spaces. They talk Black excellence, business strategy, and why The Gathering Spot was never just about networking—it was about shifting access to capital, creativity, and collective power.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Archie Clay III to talk about what it takes to start over after success. Archie shares how a season of loss, anxiety, and self-doubt became the foundation for something new: Brain Love. Built from therapy, reflection, and purpose, the brand represents a shift toward vulnerability, mental wellness, and honest storytelling. This conversation is about identity, evolution, and building a business that feels like you.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with John Hope Bryant to talk about the $3 trillion opportunity sitting in front of Black America—and what happens if we keep missing it. John breaks down why financial literacy is the new civil rights, how capitalism can be reclaimed, and why ownership is no longer optional. From Operation HOPE to AI to economic dignity, this episode is a blueprint for power, wealth, and real freedom.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Terrance Albritton, founder of Grady Baby Company, to talk about building a brand that reps Atlanta for real. Starting from just sticky note on his desk to licensing deals and airport retail, Terrance breaks down how he turned a local phrase into a cultural symbol. They talk about legacy planning, streetwear economics, and why Grady Baby was never just about shirts, it’s about stories that last.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Shannon Joyner, VP of Marketing for the Atlanta Falcons, to talk about what it means to build a football brand that reflects a city’s identity. From collabs with Outkast to campaigns rooted in community, Shannon shares how he’s helping the Falcons connect with fans in a way that feels bigger than the game.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Milton Little, President & CEO of United Way of Greater Atlanta, for a conversation about legacy, leadership, and the work that still needs to be done. Milton shares what it means to lead one of Atlanta’s most impactful nonprofits, how he thinks about equity at scale, and the moments that shaped his approach to change. From his roots in New York’s civil rights era to leading billion-dollar initiatives in the South, this episode unpacks what true service looks like, and why leadership without community is just ego.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, talks with Jhordan Gibbs, co-founder of Milk + Cookies, about building one of Atlanta’s most respected music platforms from the ground up. Jhordan shares how he and his partners booked Kendrick Lamar before the fame, took their festival from the BeltLine to South Africa, and earned the trust of brands by leading with culture first. They break down the real business behind festivals, the power of community, and how to build global momentum without losing your identity.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with attorney Amber Saunders to talk about the most overlooked step in building generational wealth: estate planning. Amber breaks down wills, trusts, life insurance, and why GoFundMe is not a strategy. She shares the real stories behind what happens when families don’t have a plan, and how one house, passed down the right way, can shift everything for the next generation. This episode is your crash course in protecting what you’ve earned and making sure it lasts.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with music executive turned mental health advocate Shanti Das to talk about her journey from hit records to healing. Shanti helped shape the sound of Atlanta, working with Outkast, Usher, TLC, and more, before stepping away from the industry to start something even more personal. She opens up about what pushed her to the edge, how therapy changed everything, and why she built #SilenceTheShame to help others do the same. This is a conversation about legacy, loss, and finding purpose on the other side of pain.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, talks with Danielle Canada about what it really takes to run one of the most recognizable names in Black digital media. From navigating celebrity mess to protecting culture with integrity, Danielle breaks down the art and pressure of writing for the people—every single day. This episode dives deep into the business of attention, the future of Black media, and how Bossip stays Bossip without selling out.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Marlon Williams—founder of Starter Labs and the Atlanta Blockchain Center—to break down why Web3 could be the most important wealth shift of our generation. From starting with no connections in Atlanta to launching two venture-backed platforms, Marlon shares how he built trust, capital, and community in a space most people still don’t understand. He explains blockchain in plain language, lays out why culture needs to be at the table, and shares a bold vision for where Atlanta fits into the next digital economy. If you’re tired of being late to the wave, this episode is your head start.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, talks with Pop’N Creative founders Lori Hall and Jessica Lane about turning uncertainty into opportunity. After both were laid off from their corporate roles, they teamed up to build the kind of agency they’d always wanted to work at—one rooted in culture, trust, and real collaboration. They break down the realities of working with friends, what makes their partnership thrive, and why saying no is one of the most powerful things a founder can do. See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Peter Kiley to talk about how he’s reshaped what a brewery can represent. Peter shares the Monday Night Brewing origin story, how the team scaled with intention, and why community is the heartbeat of the brand. They dig into the business side of craft brewing—from funding to culture to creativity—and what it takes to stay grounded while growing.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, talks with entrepreneur and attorney Khadijah Robinson about what happens after the deal closes. Khadijah opens up about building Nile List from a spreadsheet to an acquired platform, all while balancing a high-powered legal career. She shares what most people get wrong about acquisitions, why the VC system doesn’t work for most Black founders, and what it really means to protect your peace while scaling impact. If you’re thinking about building something big, this conversation will save you years of mistakes.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Olajuwon Ajanaku, co-founder of Eastside Golf, to break down how an idea born in an apartment turned into a cultural movement. Olajuwon shares how Eastside Golf redefined what golf looks like—and who it’s for—by leading with authenticity, grit, and purpose. From sketching logos by hand to collaborating with Jordan Brand and changing lives through community programs, this episode is packed with lessons on building a brand that stands for more than just business. If you’re serious about growing something real, this is a masterclass in vision, perseverance, and impact.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Camaran Burke, founder of Holiday in Atlanta, to talk about what really goes into building a bar that becomes a community hub. Cam shares his journey from physics major to bartender to owner, and how the business of hospitality demands more than most people realize. From grief and burnout to building systems and culture, Cam gets honest about what it takes to survive in an industry where 16 bars in West Midtown have closed in just the last year. If you’ve ever thought about owning a bar, this conversation is your reality check—and your blueprint.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, our host, Brandon Butler, sits down with Troop Brand, the creative force behind Trap Sushi. What started as a passion project to find fellow anime lovers turned into a full-on cultural movement—now backed by brand deals with Adult Swim, UTA, and more. Troop shares how he blended nightlife, hip-hop, cosplay, and community into one of the most unique event brands in Atlanta. This episode is full of real talk on partnerships, business growth, and how to scale without losing your voice.See omnystudio.com/listener for privacy information.

On this episode, Butternomics host Brandon Butler sits down with Southside Ken, the mastermind behind Atlanta’s professional party scene, to unpack how he turned a single Facebook post into a movement that reshaped the city’s nightlife. From pitching restaurant owners on the Southside to packing out rooftops and opening his own restaurant, Ken breaks down the power of consistency, the importance of relationships over transactions, and why curating authentic experiences beats bottle service every time. If you’ve ever wanted to build something real from scratch—or just throw a party people never forget—this one’s a blueprint.See omnystudio.com/listener for privacy information.

Ty McMath scaled and sold his first fitness company before building The Union Fit Hub—Atlanta’s first gym designed for fitness entrepreneurs. In this episode of Butternomics, he breaks down how he made it happen and why betting on trainers was the smartest move he ever made.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, host Brandon Butler sits down with Kenny Burns to talk about how he became the Lifestyle Specialist before influencers were a thing. They get into building culture, moving brands, and why real influence starts with authenticity. From radio to spirits to the streets of Atlanta, Kenny shares how he turned connection into a career—and why the dream is still real.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, we sit down with Atlanta’s own cultural curator and Hip Hop’s official historian, Nuface. From ticket stubs to Grammy-winning studio sessions, Nuface has transformed a passion for hip hop and community into an unmatched legacy of being everywhere culture happens. We dive into how he built relationships that turned a love for music into a thriving business, the art of always knowing exactly where to show up, and the value of being authentically present. Tune in to hear how Nuface turned his incredible collection and impeccable timing into a powerful role at the center of hip hop culture.See omnystudio.com/listener for privacy information.

On this episode, Butternomics host Brandon Butler sits down with powerhouse entrepreneur and media innovator Sherrell Dorsey to break down how she built The Plug into the first Black-owned tech news publication to syndicate with Bloomberg—and why she ultimately decided to sell it. Sherrell shares her  approach to securing corporate sponsorships without chasing vanity metrics, the power of a hyper-engaged audience over a massive following, and why climate tech is the next billion-dollar opportunity Black entrepreneurs can’t afford to ignore. If you’ve ever wondered how to build, scale, and exit a media business on your own terms, this episode is packed with hard-won insights you won’t find anywhere else.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, host Brandon Butler sits down with Ryan Cameron, the unmistakable Voice of Atlanta, to break down his journey from intern to media legend. He shares how he built a lasting career, stayed relevant, and why Atlanta’s culture thrives on reinvention. We talk betting on yourself, staying present, and the power of collaboration—plus some wild stories from his radio days. Packed with laughs, wisdom, and real talk—this is one you don’t want to miss!See omnystudio.com/listener for privacy information.

On this episode of Butternomics, host Brandon Butler sits down with Krystal and Doug Peterson, a powerhouse couple leading the charge in Atlanta’s real estate, culture, and business scene. From revitalizing Bankhead Seafood to creating the Trap Music Museum, they’ve made it their mission to preserve and elevate Black-owned spaces in the city. They discuss their strategy for buying back the block, why restoring Bankhead Seafood was about more than food, the business of real estate and community impact, and how they turned the Trap Music Museum from a pop-up into a lasting cultural institution.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, we’re joined by F.L.Y.—the creators of the iconic Swag Surfin’. What started as a club anthem in Atlanta has transformed into a global movement, with everyone from Beyoncé to Taylor Swift and even the Kansas City Chiefs getting in on the wave. But beyond the music, there’s a business behind the culture. We dive into how F.L.Y. built a hit that refuses to fade, the unexpected corporate and global opportunities that came with it, and the lessons they’ve learned about ownership, publishing, and longevity in the music industry. From MySpace days to the Super Bowl stage, this is the story of how Swag Surfin’ became a cultural anthem.See omnystudio.com/listener for privacy information.

Justin Samuels didn’t wait for Silicon Valley to bring tech opportunities to Atlanta—he built them himself. In this episode, we dive into how he turned RenderATL into one of the most exciting and culture-driven tech conferences in the country. From bootstrapping to booking A-list talent, Justin breaks down the strategy, the challenges, and the big vision behind Atlanta’s growing tech scene. If you care about tech, culture, and making big moves, this is an episode you don’t want to miss.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, we’re live with none other than Ray Daniels—music mogul, podcast powerhouse, and the self-proclaimed “Culture Referee.” Ray gets real about what it truly takes to build influence, from his journey in the music industry to his rise as one of the most talked-about voices in media. Brandon and Ray break down the highs and lows of entrepreneurship, the mindset shifts that separate winners from everyone else, and why showing up for yourself is the key to long-term success. Whether you’re building a brand, launching a business, or just trying to figure out your next move, this episode is packed with game you won’t find anywhere else.See omnystudio.com/listener for privacy information.

In this episode of Butternomics, Jamé Jackson Gadsden breaks down the art of building a personal brand that commands respect—and bigger paydays. From mastering LinkedIn and video content to negotiating with confidence, she shares how showing up authentically can open doors to unexpected opportunities. Whether you’re a creative, entrepreneur, or professional looking to level up, Jamé’s insights will help you stand out, get noticed, and get paid what you deserve. See omnystudio.com/listener for privacy information.

In this episode of Butternomics, C.D. Moody shares how passion and perseverance helped him shape Atlanta’s skyline. From overcoming personal challenges to building iconic landmarks, Moody’s story is a powerful blueprint for turning obstacles into opportunities. Tune in for lessons on grit, growth, and dreaming big.See omnystudio.com/listener for privacy information.

In this episode of Butternomics, Brandon sits down with Donte Miller and Hariett Williams, co-founders of Village Micro Fund, to discuss how they bridge the gap between culture and capital. They share innovative funding models like the Workers Equity Fund, their work empowering Black entrepreneurs, and the importance of culturally competent mentorship. From building sustainable businesses in Atlanta to expanding globally, this episode is packed with insights on creating generational wealth and reimagining Black entrepreneurship.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, Brandon Butler chats with TJ Bennett, CEO of Sole Play, about transforming a sneaker boutique into a community-driven movement. TJ shares his journey from corporate life to business ownership, how Sole Play leverages culture and partnerships to impact mental health awareness, financial literacy, and gaming, and the importance of intentional marketing, building a strong team, and creating a purpose-driven brand that resonates with sneakerheads and everyday customers alike.See omnystudio.com/listener for privacy information.

In this episode of Butternomics, host Brandon Butler sits down with Scotty ATL to unpack how he turned a side hustle into a cultural movement. What started as a side hustle has grown into a cultural phenomenon, blending music, entrepreneurship, and the art of custom grillz. Scotty takes us behind the scenes of his journey, from opening a new store on Edgewood to expanding to LA, all while dropping music like Couch Potato. We dive into his hustle, the challenges of balancing creativity with business, and how he’s turned gold teeth into a global statement. Whether you’re here for the grind, the music, or the culture, this episode is a masterclass in building a brand that shines just as bright as the grillz.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, Brandon sits down with Jullian Slater, aka Tech Man, a pioneer in the world of virtual reality content creation. From his first viral TikTok to becoming the face of VR, Julian shares his journey, insights on the future of VR and AR, and the importance of staying authentic in content creation. They dive into the limitless possibilities of building virtual worlds, monetizing digital spaces, and creating immersive experiences that merge reality with imagination. Whether you’re a gamer, creator, or tech enthusiast, this conversation will inspire you to think bigger about the future of technology and creativity.See omnystudio.com/listener for privacy information.

In this episode of Butternomics, host Brandon Butler sits down with Gocha Hawkins, the dynamic entrepreneur behind Gocha's Breakfast Bar and several other successful ventures. Gocha shares her inspiring journey from cosmetology to the culinary world, highlighting the importance of consistency, quality, and community support in building a thriving restaurant business. She discusses the challenges and triumphs of expanding her brand, the critical role of a strong team, and the innovative strategies she employs to keep her customers coming back. Gocha also delves into her retail products, including her popular pancake mix and hot sauce, and her plans for a shared kitchen space to support other food entrepreneurs. See omnystudio.com/listener for privacy information.

In this episode of Butternomics, host Brandon Butler sits down with Branden Peters and Kevin Irvin, the dynamic duo behind Draught Season, a lifestyle brand dedicated to craft beer. They delve into the rich history of beer, tracing its origins back to ancient Mesopotamia and highlighting the pivotal role of Black women in its creation. Branden and Kevin share their journey of building Draught Season, emphasizing the importance of branding, community, and education in the craft beer industry. They discuss their numerous collaborations, including a notable partnership with the Sacramento Kings, and their mission to make craft beer accessible and appealing to a broader audience. Tune in to learn about the challenges and triumphs of navigating the beer industry, the significance of their "Beer is Black History" campaign, and their vision for the future. See omnystudio.com/listener for privacy information.

In this episode of Butternomics, host Brandon Butler sits down with Jenae Jenkins, the Executive Director of First Tee of Metro Atlanta. Jenae shares profound insights on how golf serves as a powerful tool for teaching life skills and building confidence in young people. From her own journey of discovering golf to leading an organization that impacts thousands of kids, Jenae discusses the importance of perseverance, living in the moment, and the transformative power of sports. Tune in to hear inspiring stories of success, the unique approach of First Tee, and how golf is breaking barriers and becoming a part of the culture. Whether you're a golf enthusiast or someone interested in youth development, this episode offers valuable lessons on life, leadership, and the game of golf.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, Brandon sits down with Dr. Key Hallman, founder and CEO of The Village Market, to discuss the power of community in building successful businesses. Dr. Key shares her journey of creating a platform for Black entrepreneurs, the importance of self-care as a leader, and the hard lessons she’s learned about scaling with purpose. She also previews her upcoming book, No One Is Self Made, offering insights for entrepreneurs on building impactful businesses while fostering legacy. This episode is a must-listen for anyone navigating the challenges of entrepreneurship.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, we’re diving into the vibrant history and culture of Atlanta’s nightlife with none other than Biddy Barnes. Known as one of the architects of the city’s iconic club scene, Biddy takes us on a journey through the highs, lows, and transformative moments that shaped Atlanta’s nightlife in the ’90s and 2000s. From legendary venues like Club Kaya and Vision to the creation of VIP culture, Biddy shares behind-the-scenes stories, lessons in community building, and the evolution of what made Atlanta the epicenter of entertainment and culture. Whether you’re a nightlife enthusiast or just curious about the business behind the party, this episode is packed with gems you don’t want to miss.See omnystudio.com/listener for privacy information.

On this episode of Butternomics, we sit down with Melissa Proctor, Chief Marketing Officer of the Atlanta Hawks, to explore her inspiring journey from a high school intern to a trailblazing executive. Melissa shares the unconventional path that led her to the C-suite, proving that success isn’t always a straight line. We dive into how she overcame challenges as a Black woman in sports, balanced motherhood with her demanding career, and used culture and authenticity to drive innovation. Melissa also reveals her strategies for shaping the future of fandom and inclusivity within the Hawks organization. Whether you’re looking for career inspiration, leadership insights, or just an incredible story of resilience and vision, this episode is packed with lessons that will leave you ready to take your own leap of faith.See omnystudio.com/listener for privacy information.