Marketing the Falcons for the City and the Next Generation with Shannon Joyner
Butternomics the Business of Culture
June 3, 20251h 4m
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Show Notes
On this episode of Butternomics, our host, Brandon Butler, sits down with Shannon Joyner, VP of Marketing for the Atlanta Falcons, to talk about what it means to build a football brand that reflects a city’s identity. From collabs with Outkast to campaigns rooted in community, Shannon shares how he’s helping the Falcons connect with fans in a way that feels bigger than the game.
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