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New Niche, Dead Audience — How Clarissa Went Viral, 17Xd her Email List, and Booked Out

New Niche, Dead Audience — How Clarissa Went Viral, 17Xd her Email List, and Booked Out

Business without Burnout

March 15, 202623m 7s

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Show Notes

Clarissa Herman, a relationship coach for queer and highly sensitive people, joined the Million Dollar Email program while burned out with a small, unrelated email list and little social presence. After clarifying her niche and using the offer story framework, a TikTok about relationship growth went viral, helping her grow to thousands of followers, build a 1,500-person email list, and book five clients. She also found email marketing felt safer and more authentic than social media.

Connect with: Clarissa Herman

-Website: https://clarissaherman.com/

-IG Account: @clarissasocandid

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