Business of Apps Podcast

If you live in the United Kingdom and have kids under 5 years old, then there’s a big chance that they play with apps on their tablet developed by the British Broadcasting Corporation (BBC). Today’s guest is Ian Irving, Senior Search Engine Optimization (SEO) and App Store Optimization (ASO) Specialist in the BBC Children’s and Education Department. Ian talks about what it takes to manage app marketing for the largest portfolio of mobile apps for children. Today’s Topics Include: ✔️ Young at Heart: Ian’s journey from wanting to be a teacher to building apps for kids ✔️ BBC: Not only a reliable source for news, but educational and safe apps for children ✔️ Four Main CBeebies Apps: Playtime Island, Go Explore, Get Creative, and Storytime ✔️ App Marketing: You are not marketing to the children, you are marketing to their parents ✔️ Batman/Spiderman Line: Parents become uncool and don’t control their kid’s device ✔️ Three Primary Marketing Channels: TV advertising, socials, and organic SEO ✔️ App Stores: Top user acquisition, engagement, and downloads - Apple/iOS and Amazon ✔️ KPIs: Amazon app metrics are extremely limited; rely on external analytics providers ✔️ Seasonality: When audience undergoes specific emotional shift, increase acquisitions ✔️ AB Testing: Micro is variation of small elements; macro makes larger conversion impact ✔️ Learn Language: How marketers speak isn’t necessarily how people talk in real world ✔️ Android or iOS? Android ✔️ What apps and features would Ian miss most? Google Maps ✔️ What is missing from mobile app technology? Advancement of biomonitoring health Links and Resources: Ian Irving on LinkedIn BBC CBeebies Apps David Attenborough Amazon Kindle Fire 7 Amazon App Store Quotes from Ian Irving: “Every week, about 20 percent of 0-6 years old in the U.K. use one of those four apps.” “You are not marketing to the children, you are marketing to their parents.” “There’s a very, very clear line, which we call the Batman line or the Spiderman line and that is at 6 years old because once they hit that age, that’s when anything that their parents are trying to expose them to becomes uncool.” “The idea of seasonality is when there are things happening offline, where your audience is undergoing a specific emotional shift, and the idea is that if you can catch them, if you can trigger that or align with that emotional shift that they are going through, you’re going to see an increase in acquisitions.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Silicon Valley entrepreneurs are known for chasing small ideas with big money, but what about chasing big ideas with big money? Today’s guest is Aleksandra Reinert, Growth Marketing at OLIO, a London-based company with a big mission. Aleksandra talks about the scale and significance of problems that OLIO was built to solve and the story of the app's growth. Today’s Topics Include: ✔️ Food Waste: How bad is it? Pretty bad - people are big part of problem and solution ✔️ Hunger: A million people worldwide could be fed on less than a quarter of food wasted ✔️ OLIO: Free sharing app for people to give away food and other household items for free ✔️ Food Stamps to Facebook Ads: OLIO’s tried every marketing channel/strategy to grow ✔️ What can you do to grow OLIO? You need a community to start sharing on OLIO ✔️ Common Good: Prevent good food from going to waste and build relationships ✔️ Tech for Good: Companies can make a profit and help society at the same time ✔️ Android or iOS? iOS ✔️ What apps and features would Aleksandra miss most? Google Maps ✔️ What is missing from mobile app technology? Make it less addictive Links and Resources: Aleksandra Reinert’s Email Aleksandra Reinert on LinkedIn OLIO OLIO Supporter Kara Swisher (Tech Journalist) Quotes from Aleksandra Reinert: “A third of all food projects globally goes to waste and over 50 percent of that food waste is actually happening in the home in the developed countries.” “Yes, we are part of the problem - a big part of the problem - but we are also part of the solution.” “What can I do to grow OLIO in my neighborhood? You need a community to start sharing on OLIO.” “People know it’s an amazing feeling. We get so many users, as far as people just being so happy with the act of sharing something with your neighbor. It’s intrinsically good.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Do you exercise? At home or at the gym? Most of us have changed our behaviors and switched to digital fitness to stay in shape - especially because of the COVID lockdown. Today’s guest is Jimmy Davis, Head of Acquisition and CRM at Fiit, an app that is trying to build a community of fitness lovers to ensure that digital and physical fitness complement one another - just like a marriage. Today’s Topics Include: ✔️ Behind the Brand: Fiit focuses on high-intensity and interval training for fitness lovers ✔️ Growth Forecast: Digital fitness is still in its infancy, but is growing at a rapid rate ✔️ Community Features: Encourage competition, participation, group support, challenges ✔️ Open Ecosystem: Calibrates w/wearable devices to offer feedback to everyday athletes ✔️ Fiit International Positioning: New country, market, culture, competition, and partnerships ✔️ Performance Marketing: Key pillar of Fiit’s growth strategy by understanding users ✔️ Android or iOS? iOS ✔️ What apps and features would Jimmy miss most? Maps, Slack, and WhatsApp ✔️ What is missing from mobile app technology? Connected devices/equipment, virtual reality, and camera and motion technology Links and Resources: Jimmy Davis on LinkedIn Fiit Apple Fitness+ vs Peloton vs Fiit: which home workout app is best? Quotes from Jimmy Davis: “Our logo, the two ii’s actually represent two people, which kind of showcases that we’re trying to build a community of fitness lovers.” “Before the pandemic, the digitalization of fitness was well on its way. Like the digitalization of many industries, it’s inevitable. That’s not to say we believe that digital fitness is going to replace physical fitness.” “We believe that we’re going to live in a world where they both complement one another, and we want to work with physical spaces to really ensure that users and gym members have a holistic way of training.” “We are now a brand that is actually on people’s radar. Other brands come to us.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

On this week episode we continue our coversation about TikTok and this time we're taking a close look at factors that have been fueling its exponential growth within just a couple years. Today’s guest is Oliver Yonchev, Managing Director at Social Chain, which uses media, marketing, and technology to build brands. Oliver talks about what makes TikTok tick. How does the most successful Instagram and YouTube rival make its magic? Today’s Topics Include: ✔️ Social Chain: Social-first marketing services business (i.e., insights, strategy, creative) ✔️ Social Chain’s Philosophy: Help brands stay at the forefront of what’s possible ✔️ Vanity Ticks of Marketers: Trend on Twitter, go viral, and reach lots of people ✔️ Business Goals: Social Chain specializes in delivering results ✔️ Social Media Progression/Evolution: People still like the magic that is virality ✔️ Acknowledgement: Going viral and trending is not a predictable strategy ✔️ TikTok Numbers: Downloaded over 2-billion times and over 1-billion active monthly users ✔️ TikTok Users: Average user (not the crazy user) spends 52 minutes a day on the app ✔️ Demographic Data: Brands can benefit from but are slow to adopt platform and channel ✔️ Secret Sauce: Investment, user experience, unique algorithm, the current state of COVID ✔️ Myths/Memes: It’s all kids, dancing, cute pets, and short-form content with no value ✔️ Top Tips: Try it, create with no ego, be native, put people over product, be intentional ✔️ Android or iOS? iOS ✔️ What apps and features would Oliver miss most? Diary and email ✔️ What is missing from mobile app technology? Augmented reality Links and Resources: Social Chain Oliver Yonchev’s Email Oliver Yonchev on LinkedIn TikTok Quotes from Oliver Yonchev: “Keeping brands at the forefront of what’s possible is really about helping unpick social media, find opportunities, and develop impactful strategies that really anchor to business goals.” “People still like the magic that is virality. This idea that you can create something, not pay a lot of money and reach tens of millions of people, is always going to be attractive.” “Going viral, trending is not strategy. That is a consequence of fortune, doing the right things, and having good values and great work. You can’t predict it.” “If you have a product or a service that appeals to someone under 40 years old and they use it, and you’re not using TikTok, you’re missing out.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

With more than 500,000 brands worldwide in more than 2,000 product categories, they are all competing for your attention. To meet the demand of reaching out to more people, new marketing channels take off. Once in a while, a truly remarkable channel emerges. Today’s guest is Evan Horowitz, CEO of Movers + Shakers. Evan talks about best practices for brands to connect with audiences to win new customers using TikTok. Today’s Topics Include: ✔️ Mission: Spread joy, positivity, and love for brands via disruptive digital marketing ✔️ Cultural Relevance: Connecting brands to culture on the frontiers of social ✔️ TikTok Marketing: Create a brand channel to leverage highly engaging social platform ✔️ Storytelling: Every video on TikTok tells a story that has a beginning, middle, and end ✔️ Video Style: TikTok is all about authentic, low-production value to fit in ✔️ Do’s, Don’ts: Successful brands on TikTok have a unique strategy, don’t copy and paste ✔️ Is there still a generational gap for the TikTok app? Being too old is no longer an excuse ✔️ TikTok Influencers: Successful people are different, new, and come to be discovered ✔️ TikTok Ads: Not as mature as Google or Facebook, but follows same creative guidelines ✔️ Viral Challenges: New campaign format found only on the TikTok platform ✔️ Best Business Verticals: Consumer products and companies that bring creativity, value ✔️ TikTok’s Future: Building out direct eCommerce opportunities for brands ✔️ Android or iOS? Android ✔️ What apps and features would Evan miss most? News from RSS feeds ✔️ What is missing from mobile technology? Timer to keep Evan from spending too much time on TikTok Links and Resources: Evan Horowitz on LinkedIn Movers + Shakers TikTok Quotes from Evan Horowitz: “We’re a creative agency that’s all about putting positivity out into the world, connecting positive emotions back to the brands that we work with, and driving more brand love.” “We’re really focused on connecting brands to culture on the frontiers of social.” “The brand sets up a presence, doesn’t cost you anything, and then it’s up to you to post. I think the difference really is about the style of the video creation and the type of stories that are told.” “The brands that are more successful on TikTok enter TikTok with a strategy that ‘s unique to TikTok. What doesn’t work is copy, pasting your Instagram strategy or even your content.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

It's been a second year as the whole world has been dealing with the COVID-19 pandemic. Obviously, mobile app businesses are being impacted by this pandemic as well, for many app onwers it has changed their app development plans and how they market their apps. On this episode we have Grzegorz Garczyński, Director of Global Performance Marketing at Booksy to talk about how COVID changed how people use the app, how the app changed itself and more. Today’s Topics Include: ✔️ Booksy: a duo of B2B and B2C apps - one for people to book their haircuts, tatooes, massage sessions and more, the other to let businesses manage their bookings with clients more efficiently. ✔️ Booksy customers and how COVID influenced their app use case: anybody who needs to book barbershops, tatoo saloons visits, hasn't changed much but helps them organize their visits during pandemic better. ✔️ Countries booksy is big at: US, UK, Poland, Brasil, South Africa and Spain, Mexico. ✔️ How COVID influenced the app itself: fast growth was replaced by survive mode as the pandemic hit, the app got online services. ✔️ COVID's impact on the app's marketing: persuading people to use the app was replaced by running search ads to reach people who want an app like Booksy. ✔️Do they use TikTok for marketing: not at the moment but it's on their radar for sure. ✔️Takeaways: good quality content is the key to survive tough times like now. ✔️ Android or iOS? iOS ✔️ What app would Jess miss most? Apple Pay and the Apple's Health app Links and Resources: Grzegorz Garczyński Linkedin profile Booksy app Quotes from Grzegorz Garczyński: “From the perspective of the customer application, it could be anyone. Whoever wants to book an appointment.” “In each country, the restrictions are or were quite strong. Thanks to the application, the salon owners can control the flow of customers and at the same time, attract new ones.” “Both apps grew in popularity after the lockdown.” “People are trying to find their way to organize their businesses.” “If we want to build an effective business, we need to be aligned with organic behaviors.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

When marketers run mobile advertising ad campaigns, just like with any business, or any situation in our life for that matter, they need to make short and long-term decisions. Psychologically we’re wired towards making short-term decisions. And so it’s quite natural that some app marketers are still focused on short-term marketing channels that bring them revenue fast. Today’s guest is Jess Overton, Director of Demand at ironSource. He talks about an optimal strategy to make your app marketing sustainable for growth, while finding balance between short- and long-term goals. Today’s Topics Include: ✔️ ironSource: Where app developers tailor user acquisition for on-device channels ✔️ What’s the difference? Short-term is anything up to day 7, long-term is day 7 and beyond ✔️ App Growth Strategies: How many permutations of your LTV curve can you calculate? ✔️ Room for Improvement: Test new channels and build out a thousand curves ✔️ Predictive and Multiplier Models: Higher cost to lose a lot of unengaged users quickly ✔️ Out-of-the-Box Experience: Aura platform developed to discover new apps ✔️ App Growth Marketers: Know your user and know the use case for conversions ✔️ Android or iOS? iOS ✔️ Accidentally left his smartphone at home, what app would Jess miss most? The Podcast App Links and Resources: Jess Overton on LinkedIn ironSource ironSource Aura Quotes from Jess Overton: “It’s really been a trip for me to see all the new tools that we’ve got and compare it to what we were doing 10 years ago. It’s just a different world.” “How many permutations of your LTV curve can you calculate?” “If you’re only looking at those first seven days, you’re going to think the channel is worthless because you’re just not seeing those users convert yet.” “We need to be creative to find our way out of a one-size-fits-all strategy and really find those areas where we can adapt our regular curve to those different types of channels.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

We're in the second year of the COVID-19 pandemic, it influenced every single area of our live, including mobile, of course. To get a bird-eye view on the mobile app ecosystem, we invited the industry standard mobile data and analyics company to talk about 2020 and 2021 in mobile. So today we have a returning guest - Amir Ghodrati, Director - Market Insights at App Annie. Amir talks about the State of Mobile 2021 report and shares insights for five main data points that strengthen mobile’s role for engaging customers and growing your top line. Today’s Topics Include: ✔️ New App Downloads: 218 billion downloads; 7% increase ✔️ App Stores Spend: $143 billion in consumer spend; 20% increase ✔️ Daily Time Spent Per User: 4.2 hours per person per day; 20% increase ✔️ Mobile App Spend: $240 billion in mobile ad spending; 26% increase ✔️ Venture Capital to Mobile Tech: $73 billion invested; 27% increase ✔️ App Discovery: Searching for something specific, such as branded terms ✔️ Keywords: Where your app ranks and which words are popular to move up ✔️ Mobile: Businesses should focus on this area to grow or stay relevant ✔️ Channels, Strategies, Markets: Where and how people are spending their time ✔️ Monetization: How much money app developers and app stores make ✔️ Generational Gap: More people over 45 years old experimenting with apps ✔️ OS 13 vs. 14: Upgrade and update to quickly gain access to new tech Links and Resources: Amir Ghodrati on LinkedIn State of Mobile 2021 App Annie #37: Game Taxonomy and Analytics with Amir Ghodrati, Director, Market Insights at App Annie Quotes from Amir Ghodrati: “Not only are more people using mobile in general, but the time per person is also going up, which is how you get such big growth.” “This is kind of the perfect time for user acquisition. People are on the hunt for new apps.” “From the publisher’s side, even having your app on a device is a very big win because you can start doing push notifications and other types of re-engagement campaigns.” “For the vast majority of businesses, mobile should be your main area of focus, if you’re looking for ways to grow or stay relevant.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Growing the app's user base is what on an app marketer's mind from Monday till Friday and possibly on weekends as well. Going international is one of the ways to expand an app's user base. Today’s guest is Victoria Chen, International Growth Lead at Flowkey, a piano learning app for beginners, returners, and advanced players. Victoria is sharing her experience of the app's localization and helping you to avoid possible mistakes you may make, having zero experience with it. Today’s Topics Include: ✔️ Global Landscape and Growth Marketing: Internationalization tackles local issues ✔️ Flowkey: Professional pianists create and produce in-house arrangements for all abilities ✔️ Popular Songs: Learn to play the songs you know and love (i.e., Piano Man, Swan Lake) ✔️ Benefits: App brands should go to other markets to get more users and revenue ✔️ Is it worth it? Depends on total effort, research, cost, and if the app is translatable ✔️ Market Criteria: Potential profit, market size, and purchasing power ✔️ Mental Health Market: Keep yourself mentally healthy, even if you have to pay for it ✔️ Localize App: Make product usable/available, launch it, develop authentic improvements ✔️ Regional Manager: Translate apps using someone familiar with culture, native language ✔️ Key Takeaways: As you build a localization strategy, start with a plan and local insights ✔️ Android or iOS? iOS ✔️ Favorite mobile app(s)? Wolt ✔️ What technology would Victoria find useful in daily life? Augmented reality Links and Resources: Flowkey Flowkey on LinkedIn Quotes from Victoria Chen: “Going to another market directly means getting more users and having more revenue.” “In terms of purchasing power, I will usually suggest people to go a bit deeper—not only how much people are spending, but what they are spending it on?” “If you are a business, you have to also look at what type of category people are willing to pay for it or invest in it.” “People know that they should pay for education for learning languages, learning instruments, but it’s still quite a new concept that people should invest in their own mental health.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

How do people discover mobile apps these days? Via a built-in search on the App Store and Google Play, about 65% of app downloads are powered by search. The other route - online ads in your Instagram feed, on YouTube, on TikTok, Snapchat, Twitter, Readit and on and on. How do app marketers take advantage of search as an app marketing channel? Right - they do the App Store Optimization (aka ASO). But do you wonder if you're doing everything what is possible to do with ASO? Today’s guest is Binh Dang, Senior Organic App Growth Manager at Idealo will answer that question for you. Binh talks about his ASO custom campaigns concept. Find out what you’re missing! Today’s Topics Include: ✔️ App Growth Marketing: Binh’s two favorite things—games and marketing ✔️ Idealo: Leading price comparison online shopping platform in Germany ✔️ Idealo’s Mission: Save money and buy stuff without causing damage to the environment ✔️ Standard ASO Steps: One-way road or repetitive loop processes for app store assets ✔️ Pros/Cons: Efficient system, a scientific testing method for improvements; diminishes ROI ✔️ Specific Purpose: ASO custom campaigns are short-term, story-driven sprint of activities ✔️ ASO Campaigns: Product marketing, seasonal promotion, brand communications, and extracurricular activities ✔️ Mistakes: Bad timing, confusing communication, and radical application of new method ✔️ Key Takeaways: Talk to your peers across channels and departments Use different processes in different contexts Create campaign timeline and plan in advance Android or iOS? Partial to iOS, but prefers to be Android ✔️ Favorite mobile app(s)? Google Calendar ✔️ What technology would Binh find useful for everyday life? More wearable devices Links and Resources: Binh Dang on LinkedIn Binh Dang’s Email Idealo Quotes from Binh Dang: “We help millions of users, mainly inside of Europe, make smarter shopping decisions. We will continue to reach out to more to advocate a more affordable and also sustainable lifestyle.” “A customized ASO campaign can be seen as a short-term, story-driven sprint of ASO activities.” “I have to be flexible enough with my ASO activities to serve multiple different purposes. So, when a new opportunity arises, I can capture it.” “I have at least four major types of campaigns. They basically serve four different purposes, and they answer four different types of strategic questions that users may ask.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Fact - people are tired of ads, especially on mobile. Because of such a variety of options they're bombarded in their Instagram / Facebook feeds, inside apps, on websites and of course on YouTube and Google, it is hard to expect a level of engagement app brands need from them to increase their sales. There is a way to solve this problem and achieve a high level of engagement - launch a higher purpose campaign to let people do something for their environment, local community, something that will make them feel good and, at the same time, help an app brand to achieve its marketing objectives. Today’s guest is Luca Stefanutti, Head of Product Marketing at Runtastic. He leads the Running Growth squad with the goal of growing the Adidas Running app. Luca’s job is to connect product and marketing to give users the best value proposition in the health and fitness category. Today’s Topics Include: ✔️ Runtastic: Opportunity to feel and see results with support every step of the way ✔️ Two Apps, One World: adidas Running and adidas Training ✔️ Higher Purpose Ad Campaign: App marketing tool to change the world by taking action ✔️ Success Story Strategy: Build a bridge between inspirational goal and any app ✔️ User- vs. Customer-Centric: Understand your audience and what they care about ✔️ App KPIs: Connect with users, leverage mechanics, and measure success metrics ✔️ Android or iOS? Android ✔️ Favorite mobile app(s)? Vivino ✔️ What technology would Luca find useful? eCommerce and privacy campaigns Links and Resources: Luca Stefanutti on LinkedIn Luca Stefanutti on Twitter Runtastic adidas Runtastic: Campaigns and Tracking Partners Quotes from Luca Stefanutti: “We are not so little, it’s simply because we have more than 370-million of downloads across the world, and we have more than 168-million registered users. We are quite famous.” “It will really give you the possibility to create something more, something beyond the simple usage of a product.” “It’s not about buying a product or service, it’s really about changing the world by doing an action.” “The first thing that you always consider is your user.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Mobile app growth and how to achieve it are in the center of any well-thought app marketing strategy. You may power your app growth with paid marketing or the product itself may lead its growth. Every app has a diverse audience, some people find the app extremely useful and use it enthusiastically. Others are less engaging, and then there are those who download apps but hardly if ever, use them. Do you have an emotional relationship with specific apps? It’s okay. Most users do to feel connected. Today’s guest is Tanya Sharma from Babbel, a digital language learning product. Tanya talks about product marketing and user acquisition to grow a database of app core users. Today’s Topics Include: ✔️ Connecting the Dots: Tanya’s path as a consultant to app marketing to acquire users ✔️ Product Managing Marketing: Balance different channels to acquire different users ✔️ Growth Marketing Principles: Follow the lean startup method—build, measure, learn ✔️ App User Acquisition: Native or paid ads? Build sustainable scheme to power UI ✔️ Channel vs. User Acquisition Strategy: Awareness, conversion/direct response, retention ✔️ Product Life Growth Guard: Quality of users acquired, not cost to acquire users ✔️ Marketer’s Best Friends: Pay attention to loyal users to increase conversion rates ✔️ Referral Concept: Understand logic and motivation for users to recommend products ✔️ Key Takeaways: Leverage core user base by tracking and rewarding repetitive behaviors ✔️ Android or iOS? iOS ✔️ Favorite mobile app(s) today? KptnCook ✔️ What iPhone/iPad technology would Tanya find useful? Gesture controls, multitasking Links and Resources: Tanya Sharma on LinkedIn Babbel Quotes from Tanya Sharma: “What got me really excited to move into product marketing and especially user acquisition was the idea of being in the intersection of being creative, having insights, analytics, and the business knowledge needed to actually bring the kind of users that use your product.” “Measure is important because no growth marketer can exist without knowing success metrics.” “What makes these loyal users so special is that they’re advocates of your product. They go out there, talk about your product, and bring you free new users.” “Leveraging your core audience to expand your user base is the fastest and the cheapest way to grow and scale your product.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

On this episode we're talking about app users retention - one of the hardest nut to crack for any app marketer. The method to crack this nut we're suggesting is out-of-the-box thinking. Sink or think? When you’re trying to solve a problem, no matter how hard you try, it can all be in vain. That’s when it’s time to think out of the box by being a lifelong learner. Today’s guest is Catherine Bostian, Senior CRM Tech Manager at Delivery Hero. Catherine talks about how to apply out-of-the-box thinking to app user retention. Today’s Topics Include: ✔️ Growth Marketing Career: Strategic and technical backgrounds to understand customers ✔️ Growth Marketing Levers: Power of code and communication for data-driven mindset ✔️ What Delivery Hero does? Online food ordering and delivery markets in a lot of places ✔️ Business Values: Delivering solutions, aiming higher, and caring about customers ✔️ Out-of-the-Box Thinking: Figurative box with walls made of categorical assumptions ✔️ In-the-Box Troublemakers: Common wisdom, soapbox speakers, and false assumptions ✔️ False Consensus: How humans overestimate how someone else will react to something ✔️ App User Retention Strategy: Approach customer problems as opportunities to identify assumptions Identify insights and elements, such as content Test new and better ways of what you are doing to customers ✔️ Key Takeaways: World views, marketing approach are subconsciously colored by assumptions Be empowered to question and test assumptions to improve users’ experience Not a one-and-done process, but a continual evolution of learning ✔️ Android or iOS? iOS ✔️ Favorite mobile app(s) today? Down Dog ✔️ What app technology would Catherine find useful personally? Augmented reality Links and Resources: Catherine Bostian on LinkedIn Delivery Hero Quotes by Catherine Bostian: “I kind of picture it being stuck inside a figurative box where the walls are made up of assumptions and a world view that we spent a lifetime developing.” “Out-of-the-box thinking has to be this explosive process where we come to understand what those assumptions and worldviews are, and then we can begin to break free of them by asking questions and testing as part of an iterative process.” False Consensus Effect: Describes how we as humans overestimate how likely someone else is to react based on how we ourselves would react to something. “Our worldview and therefore our strategy or approach to marketing is often subcounsciously colored by our assumptions. That doesn’t make us powerless, but rather that empowers us to question and test those assumptions to improve users’ experience of our product and also, hopefully in the end, their lives. Lastly, it’s not a one-and-done process, but rather a continual evolution of learning. Go forth and think outside the box.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Today mobile app marketers are in a constant battle to connect apps with as many users as possible and their battle field are the Apple's App Store and Google Play store. After years of fierce competition, both Apple and Google have won the app war. Apple got the premium part of the market by delivering high-quality apps, but Google successfully scaled to reach a much broader market segment. Today’s guest is Christinne Cuyugan, Growth Marketing Lead at Drops, a learning language app. If you want to learn a language, it only takes five minutes a day. At Drops, Christinne focuses on strategizing growth opportunities for the app and app store marketing. She talks about how app marketing is different in the Apple App Store compared to Google Play. Today’s Topics Include: ✔️ Christinne’s Career Growth: Customer support specialist to user acquisition position ✔️ App Marketing Psychology: How colors, tactics impact user behavior to perceive brands ✔️ Drops: Focuses on building language essentials, such as vocabulary, into a habit ✔️ What are the similarities and differences between Apple and Google app stores? ✔️ Four Elements: Great screenshots, preview video, keyword strategy, and 4-star rating ✔️ Partnership: Focus on product/app to deliver Apple’s high standards for user experience ✔️ Evergreen Techniques: Screenshots capture app and testing gains trust ✔️ Mistakes: Apps fail, so prioritize acquisition and monetization for sustainable growth ✔️ Christinne’s Wishful Thinking: Wants Apple to allow casting and downloads per keyword Wants Google to be transparent with reporting and rankings ✔️ Other App Stores: Amazon and Chinese must haves ✔️ Android or iOS? iOS ✔️ Favorite mobile app(s) today? Drops and Too Good To Go ✔️ What app technology would Christinne find useful in daily life? Augmented Reality (AR) Links and Resources: Christinne Cuyugan on LinkedIn Christinne Cuyugan on Twitter Drops Quotes by Christinne Cuyugan: “Drops is a language learning app, whose main mission is to make language learning awesome and fun and beautiful.” “You definitely need four things to make your app shine in both stores.” “The first one or two screenshots definitely need to capture your app in the best way possible. It needs to be attractive enough for users to give your app the chance.” “Even if your brand isn’t known, but the app is trusted and also you see what you would get out of it, I think that a lot of users would give it a chance.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Ask a professional app marketer "what is in your marketing toolbox?" and he'll tell you - App Store Optimization, Paid User Acquisition, Influencer Marketing, PR, podcasts, TV and radio. Now, you can split all that app marketing techniques into two buckets: Organic and Paid. Organic relies on distribution channels that you don’t spend your money on. With paid, you do. It’s that simple. As an app marketer, should you go with organic, paid, or both? Today’s guest is Arthur Kolajan, VP of Sales and Partnerships at Jellyfish. Arthur talks about how to make the difficult choice between organic or paid app marketing. Today’s Topics Include: ✔️ How Arthur got involved in app marketing: Recruiter, new role, and recommendations ✔️ Why is it called Jellyfish? True story—founders wanted something without ‘digital’ ✔️ Organic App Marketing: Strategy and optimization needed to be successful ✔️ Paid App Marketing: Facebook, Instagram, and other channels for brand awareness ✔️ App Lifecycle: Conceptualizing, funding, developing, and marketing ✔️ Overnight success? Launching app without strategy requires marketing and money ✔️ When to launch: Anytime is the right time for marketing an app ✔️ App Visibility: Simple to find, download, generate profit; complex with number of apps ✔️ App Stores: Reasons why they exist to make informed decisions ✔️ Apple Search vs. Google Ads: Two biggest paid app platforms and marketing potential ✔️ App Ad Campaigns: Optimize relevant metadata for high conversion and high visibility Make keywords effective and creative by testing banners, copy, and users Track data points (Conversion, cost, consistent organic/paid communication) ✔️ Android or iOS? iOS ✔️ What is Arthur’s favorite mobile app(s) today? Multiplayer gaming apps ✔️ What’s Arthur’s wanting with app technologies? Social audio Links and Resources: Arthur Kolayan’s Email Arthur Kolayan on LinkedIn Jellyfish Quotes by Arthur Kolajan: “The reality is that for organic to actually work, you need to have a strategy in place.” “It’s some additional PR, but it’s more about app store optimization. It’s more about search engine optimization for your Website. It’s about creating this viral to loop some referral campaigns.” “The right timing is actually any timing because when you launch, you want to support your launch with the proper strategy. When you grow, you don’t want to lose to small competitors.” “If they stop marketing, they will die. ” “You need to go where there’s less competition, and then you will be found. The reality is that less competition means less data. So, you actually are more likely to be found if you go into a competitive category because there will be more data about what people search for.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

A mobile app user acquisition funding is a crucial process every app business owner should know well to succeed. Too often it's being neglected and it leads to an app project failure. In this episode we want to fill the gap for app developers and brands and talk about an app projects funding. Today’s guest is Martin Macmillan, CEO and co-founder of Pollen VC—a financing model for mobile apps and game publishers to unlock unpaid revenues and eliminate payout delays up to 60+ days. How? By connecting to their app store and ad network platforms. Today’s Topics Include: ✔️ App Business Funding: Solving app developer problems, payments ✔️ Use old financial services knowledge and new knowledge as app developer ✔️ Company Portrait: Digitally verify sold or displayed but unpaid receivables every day ✔️ Borrowing Base: Pull IP or ad network revenues and borrow up to 95% ✔️ Misunderstandings: User acquisition and financial staff need to speak same language ✔️ Key Metrics: Calculate user acquisition machine as an investment equation ✔️ Capital Stack: Start with cheapest, next most expensive, stop when it doesn’t make sense ✔️ Economic Laws: Demand-and-supply curve for UI for a mobile app ✔️ Public or Private: As companies get bigger, budget process gets harder ✔️ Android or iOS? iOS ✔️ What is Martin’s favorite mobile app today? Vivino ✔️ What’s Martin wanting with technologies? Longer battery life and a bigger keyboard Links and Resources: Martin Macmillan’s Email Pollen VC Pollen’s LTV Calculator and App Cashflow Forecaster Quotes by Martin Macmillan: “Most developers and publishers that we’re working with, they just want to know what is available, how much can I draw, and when can I get it?” “The user acquisition is nothing more than an investment equation. How much money do you invest? When do you break even on the money? When do you get your return on your money?” “A lot of people didn’t really realize whether their UA was likely to be ROI-positive or not.” “Be very focused on profitability, as opposed to a source of capital or anything else. You want to be able to do everything that’s going to keep you driving towards maximizing your return.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

How old were you when you got your first smartphone? These days, 98% of the Generation Z demographic have a smartphone and owned their first one by the age of 10. Why? Apps. Today’s guest is Lexi Sydow, Senior Market Insights Manager at App Annie. Lexi talks about how to build a winning Gen Z mobile marketing strategy. If you were born in the mid-to-late 1990s to early 2010s, then you’re part of Gen Z. Today’s Topics Include: ✔️ Why should app marketers consider different generations? Priorities and psychology ✔️ Gen Z Stats: Average user base doubled faster and engages 20% more frequently ✔️ Mobile Device Delight: App marketers offer personal, timely, and relevant communication ✔️ Why attract Gen Z? Formative years establish brand preferences and earn loyalty ✔️ Daily Active Users: KPI metric measured anytime app is opened during defined period ✔️ What app categories are most popular with Gen Z? Comics, social, and games ✔️ Time vs. Money: Gen Z spent time playing games, but interest grew in finance, shopping ✔️ TikTok and Snapchat: Gen Z marketing strategy should focus first on videos and images Links and Resources: Lexi Sydow on LinkedIn App Annie App Annie Report: How to Build a Winning Gen Z Strategy on Mobile #16: 10 Actions marketers need to win mobile with Lexi Sydow, Data Analyst at App Annie Quotes by Lexi Sydow: “Gen Z is the only generation to grow up with a smartphone in their hands.” “Every engagement of every session is an opportunity to delight a consumer.” “Mobile offers a really great way to garner brand awareness and trust.” “It’s all about tapping into this market in an authentic way that resonates with them, especially as they’re forming these habits and continuing to grow in their influence.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

How do app marketers engage consumers and keep them using their apps? This is not a trivial question. For the last several years, one of the top problems marketers had with their apps was a User Churn. The numbers are staggering - around 30% of users used an app within the first day since they had downloaded it and only about 10% or less within the next 30 days. But don’t lose sleep over app retention and engagement questions. Today’s guest is Tommy Yannopoulos, Director of Sales at Remerge. Tommy talks about the economics of mobile app retargeting to re-engage consumers. Today’s Topics Include: ✔️ Mobile Marketing Industry: Valuable learning experience getting acquired by competitors ✔️ Retarget: Engage consumers when they are not on your property to complete an action ✔️ Performance Marketing: Math equation that everyone is trying to crack and scale ✔️ User Acquisition: Communicate consistently with consumers ✔️ App Ecosystem: Losing consumers is part of the game; reduce churn to relate to brand ✔️ Audience Segments: First-time and previous purchases present different behaviors ✔️ eCommerce App Mistakes: Lack of personalization Lack of focus on seamless consumer experience Use of poorly developed creatives not compelling to consumers Challenge of measuring efficacy and incrementality of campaigns ✔️ Privacy Updates/Delays: Consumers have rights, companies obligated to follow them ✔️ Android or iOS? iOS ✔️ Favorite App(s): AllModern from Wayfair ✔️ What’s Tommy looking forward to with app technology in the future? 5G, Apple’s innovation Links and Resources: Remerge Tommy Yannopoulos’s Email Tommy Yannopoulos on LinkedIn The Social Dilemma on Netflix Quotes by Tommy Yannopoulos: “User acquisition, that’s my biggest argument for why you should retarget. If it’s economically in the green for you, there’s really no reason why you shouldn’t do it.” “You should retarget because you want to talk to your consumers on a consistent basis.” “It’s important for businesses to stay engaged with their consumers because as we know, especially in the app ecosystem, losing consumers is part of the game.” “The Holy Grail of retargeting, in general, is personalization.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

App data - how much does this notion actually tell you? It's been one of the most popular catch phrases but it seems its popularity doesn't really match its comprehension. For the past 12 years, Apple has been establishing a huge mobile ecosystem with millions of developers building apps for iOS. What allows all those developers to build successful app businesses? Data for their app’s performance on the market. Today’s guest is Lior Barak, author of Data is Like a Plate of Hummus and podcast host of WHAT The Data?! Lior talks about what app publishers need to know about data, today. Data runs the world and drives decisions. Today’s Topics Include: ✔️ Lior’s Book: Data is Like a Plate of Hummus (a tasty dish that you can enjoy) ✔️ Data strategies should consist of five ingredients to collecting and storing data ✔️ WHAT The Data?! Lior’s podcast covers various topics—from fake AI to privacy ✔️ Fate of iOS 14? ✔️ Happy that Apple’s taking initiative, not being forced to do so ✔️ Disappointed by industry’s reaction to Apple’s privacy update ✔️ Data for App Publishers: Serve the user; user does not serve them ✔️ ROI: Focus on features, not revenues ✔️ KPIs: One size does not fit all or always scale; depend on needs, business, and growth ✔️ Analyze and Optimize: Fix mistakes made collecting data by understanding users ✔️ Android or iOS? Android ✔️ Favorite App(s): Vivino wine app ✔️ What’s Lior looking forward to with app technology in the future? Holograms Links and Resources: Lior Barak on LinkedIn WHAT The Data?! Data is Like a Plate of Hummus Tweets/Quotes by Lior Barak: “Be a little more relaxed when using data. This is our biggest problem as we go forward in this industry.” “Data is Like a Plate of Hummus—a tasty dish that you can eat and that you can enjoy.” “We have so much data out there that is collected and stored, but the reality is, we can’t make sense of all of it.” “With using data, with understanding your user, you will be able to actually give them a much better product, much better features, instead of focusing on your revenues.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Mobile ad fraud has been a dark shadow on the entire mobile advertising industry for a number of year by now. It's been growing fast - fraudsters keep inventing more sophisticated ways to steal, fraud detection and prevention companies do their best to keep up and being able to detect new kids of fraud and help brands to minimize its impact on their bottom line. It is the ongoing battle. One would hope that COVID pandemic would slow mobile fraudsters down and that would be really naive take on that. It is quite contrary. Today’s guest is Luke Taylor, COO and founder of TrafficGuard. Luke talks about the current state of affairs for mobile advertising fraud during COVID-19. Today’s Topics Include: ✔️ TrafficGuard: Full funnel ad verification and fraud prevention solution ✔️ Mobile Fraud Before COVID (BC): Reality ever since advertising started ✔️ Wasting Money? Measure what you want and what you should pay ✔️ Traffic and Trivial Changes: Audiences, behaviors, data, and privacy concerns ✔️ Buyer Beware: When looking for a bargain, fraudsters never sleep or stop ✔️ Transparency: What does fraud look like? Look after yourself, data, and ad spend ✔️ Android or iOS? iOS ✔️ Favorite App(s): 1Password ✔️ What’s Luke looking forward to with app technology in the future? On-device ML Links and Resources: Luke Taylor of LinkedIn TrafficGuard Quotes by Luke Taylor: “Fraud has been happening in mobile space, ever since advertising was running.” “Fraud is everywhere. It’s even hard for the premium sources to keep it at bay.” “People have been forced to tighten budgets. Unfortunately, that means that many advertisers are chasing cheaper traffic.” “Anywhere that there’s money, there’s going to be some aspect of fraudulent activity.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Do you listen podcasts? Since they emerged as a new medium on iTunes in early 2000, they’ve grown to a huge source of information for people about pretty much anything you can think of. Last year alone, 90 million people in the United States listened to podcasts at least once a month. They spend hours listening to hosts that they trust talk about all kinds of topics. Today’s guest is Julie Booth, Senior Growth Marketing Manager at Stitcher. Julie shares how Stitcher has become one of the leading podcast platforms and apps. Today’s Topics Include: ✔️ Favorite Podcasts: Everchanging list includes You’re Wrong About and reality TV recaps ✔️ How do people choose podcast apps? Depends on content, curiosity, and features ✔️ Product Design Challenges: People don’t always know what they want or will use ✔️ Stitcher Difference: Advanced features for customization and control specific to podcasts ✔️ Free to use Forever: Stitcher provides podcast listeners with a great listening experience ✔️ Geographical Anomalies: Average Stitcher user is older, affluent, and educated ✔️ COVID: App usage adapted from listening during commute, not at all, to remote routine ✔️ User Acquisition: Podcasting is still a niche entertainment medium and faces competition ✔️ User Acquisition Channels/Universal App Campaigns: Google, influencers, partnerships ✔️ Android or iOS? iOS ✔️ Favorite App(s): Facebook Messenger ✔️ What’s Julie looking forward to with app technology in the future? iOS 14 widgets, personal vs. professional privacy Links and Resources: Stitcher Julie Booth on LinkedIn Julie Booth on Instagram Julie Booth on Twitter Julie Booth’s Email Quotes by Julie Booth: “For the podcast app, we find a lot of people say they want a feature, but then never use that feature.” “A podcasting app is really the frame, it’s not the picture.” “We provide a lot of control to users that other apps don’t.” “Getting people into podcasting is what I focus on the most...it’s really hard to get someone to switch apps once they’ve started.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

It’s undeniable - when it comes to mobile advertising, performance - is what you’re looking from your online advertising partner first and foremost. Nobody would argue with that. But then comes the second extremely important component - transparency. For an advertiser of any size - big brands especially - it’s crucial to know what channels are being used to drive traffic to their product of service. Is their brand safe with those channels? Today’s guest is Jordi de Los Pinos, co-founder and CEO at Smadex. Jordi provides complete transparency on Demand Side Platform (DSP) performance. Today’s Topics Include: ✔️ Jordi’s Journey: Switch from engineering hardware to mobile app advertising ✔️ Programmatic Advertising: Real-time bidding via signal processing and machine learning ✔️ Smadex: Mobile programmatic advertising platform that places ads for user acquisition ✔️ Performance and Transparency: What Smadex strives to give its marketing clients ✔️ DSP: Difference between Digital Signal Processor and Demand Side Platform ✔️ DSP Benefits: Smart technology makes money, quick decisions in real-time auctions ✔️ Privacy and Advertising: Upcoming options and concerns for targeting individuals ✔️ COVID Impact: Mobile advertising scalability and acceleration of digital transformation ✔️ Biggest Problem: Attribution—give merit to partner/company by analyzing metrics ✔️ Android or iOS?: Android ✔️ Favorite App(s): Play Chess ✔️ What’s Jordi looking forward to with app technology in the future? 5G Links and Resources: Jordi de los Pinos on LinkedIn Smadex Quotes by Jordi de los Pinos: “As humans, we always want what we don’t have.” “We help app marketers to get people to download their app into their phone.” “They make the advertiser money.” “What we strive to achieve for our clients, in general, is to give them two things that I believe are key on what any marketer would want—performance and transparency.” “Choose an ad for the right person at the right time.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Paid social campaigns are what our today's guest app marketer Hannah Parvaz is well known and praised for. Over the years, she was multiple time in charge of an app growth from a pre-launch to millions of users. App marketers need to connect app with users to grow and sustain a successful app business. First comes search, followed by paid acquisition and social campaigns to drive installs for apps. Today Hannah Parvaz is Head of Growth at Curio, an audio platform featuring a curated library of expertly narrated journalism. Today’s Topics Include: ✔️ Audio vs. Text: Audio is better medium for learning, understanding, and connecting ✔️ Authentic Speech Narration: Stories are narrated by people, rather than robots ✔️ Curio’s Competition? Apple News+ is simply another option with a different focus ✔️ Product, Users, Experiments: How to prepare, launch, and run social media campaigns ✔️ Social Campaign Copy: Optimize app store listing and obtain high comprehension score ✔️ Mistakes: Too much text in images, not trying/testing platforms, and narrowing audience ✔️ Creatives: Everything requires teamwork in a startup, one can’t run everything well ✔️ Android or iOS? iOS ✔️ Favorite App(s): Freetrade and Letterboxd ✔️ What’s Hannah looking forward to with app technology in the future? iOS 14 widgets Links and Resources: Hannah Parvaz on LinkedIn Curio Quotes by Hannah Parvaz: “Because we’re curating everything, we know that everything is packed with insight. We only pick pieces we think will be evergreen, so they can have a long shelf life.” “Audio is a better medium for learning. Our main goal is really to just help everyone understand the world better so that people can really connect with each other.” “We’re more focused on journalism and storytelling. We’re not really about the fast news cycle.” “Everything requires teamwork in a startup, unless you’re somehow like a very talented magician. You can’t really run everything by yourself well.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

An app growth is always on the radar of every app developer or a brand. Eavesdrop any app marketing team brainstorming session and you'll hear them avidly discussing how to gain more loyal app users and what user acquisition channels to focus on. Now, dating apps have a special place in the app industry and in our lives. No matter where you live, your age, or your gender, you probably use mobile apps to connect with others and dating apps is surely one way of doing that. Today’s guest is Geoffrey Cook, CEO of The Meet Group. Meeting other people to socialize or date is simply part of human nature. The Meet Group is the largest provider of live streaming dating apps. Today’s Topics Include: ✔️ Five Dating Apps: MeetMe, SKOUT, Tagged, LOVOO, and GROWLr ✔️ Dating Community: 15 million monthly users mostly in United States and Europe ✔️ Live Streaming Solution: Monetizes via users giving each other virtual gifts ✔️ COVID Impact: Created significant increase in dating game usage in past five months ✔️ Management Tools: Shift to remote work using Zoom, Slack, and more for productivity ✔️ Marketing Channels: Singling out pricing power to acquire new users for growth strategy ✔️ Types of Content: Create user-generated content in form of chats and messages ✔️ Live Streaming: Consumption and production offers connection during social distancing ✔️ Videos: More efficient, more information available, and less risk swiping left or right ✔️ Android or iOS? iOS ✔️ Favorite App(s): Medium ✔️ What’s Geoffrey looking forward to with app technology in the future? Authenticity and AI Links and Resources: Geoffrey Cook on Medium The Meet Group Veronica and the Volcano Quotes by Geoffrey Cook: “The way we think of ourselves is really as the mobile version of the bar, the coffeehouse, this social gathering place.” “What we’ve been doing that’s fairly unique is adding live streaming video to dating since 2016. And lately, we’ve been aiming to make everyone the star of their own dating show.” “We, essentially, use all the same tools we used before the pandemic. We just use them more given that there is no in-person contact.” “Marketing is always a challenge. Year over year, we’re seeing rates (cost per registrations) go up as it costs more to acquire users.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

App Subscriptions - right now they feel so familiar and omnipresent. Need some examples? Do you watch movies on Netflix? Listen to music on Spotify? Get things delivered by Amazon Prime? Many app developers have gone to the subscription model to make money. Today’s guest is David Barnard, Developer Advocate at RevenueCat. He talks about the pros and cons of app subscriptions. Spoiler alert - it’s not all roses and rainbows. Today’s Topics Include: ✔️ Development Background: Building apps from the beginning of Apple's iPhone SDK ✔️ Role at RevenueCat: Solve problems and make it a better product to monetize apps ✔️ App Subscription Pros: Customer and advocate uses RevenueCat to make money ✔️ App Subscription Cons: Bugs and code challenges create headaches and disasters ✔️ David’s App Business: RevenueCat, Launch Center Pro, and Weather Up ✔️ RevenueCat’s Mission: Help developers make more money ✔️ Why RevenueCat? Basic and broad platform without complexity for subscription apps ✔️ App Testing: RevenueCat’s new price testing feature sets best price to generate revenue ✔️ COVID: Accelerated RevenueCat’s business by working remotely before lockdowns ✔️ Money in the Bank: Series A funding provides additional revenue, growth, and flexibility ✔️ Free, Paid, or Freemium? App subscriptions experience slow progression on app stores ✔️ App Subscriptions: Keep consumers in mind to use app consistently and deliver value ✔️ Product Roadmap: Focus on retention, price optimization, and planning process ✔️ What’s David looking forward to with app technology in the future? Widgets on homescreen and iOS 14 release for privacy focused user acquisition Links and Resources: David Barnard on Twitter David Barnard on LinkedIn RevenueCat RevenueCat Blog Weather Up Quotes by David Barnard: “If you’re adding subscriptions to your app, you need all this infrastructure.” “We charge our users because we provide a really great service that actually helps them make more money.” “You’ve really got to match the value you are delivering to users.” “Subscriptions are incredibly difficult to implement and get right.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Do you know who are Influencers? Do you know that app user acquisition with Influencers is one of the app marketing techniques that help brands to connect their apps with tens of thousands of users? Ok. Let's start with Influencers. Influencers are movie, music celebrities or regular down-to-earth folks like you and me, who acquired vast amounts of devoted followers on social media around common interests they are passionate about. Popular influencers with millions of followers are often involved with various product endorsements, including mobile apps. To make these product endorsements efficient and help app brands to achieve their specific goals, influencer marketing agencies stepped up. Today’s guest is Federico Llano, co-founder of TATAM Digital. He talks about how influencer marketing works for mobile apps. Today’s Topics Include: ✔️ Entrepreneur or Influencer? Federico’s sales and marketing background as a gamer ✔️ What is influencer marketing? Consistently eyeing influencers into marketing mix ✔️ Who is an influencer? Someone with reach and influence on a certain audience ✔️ Do’s and Don’ts: What’s right and wrong with influencer marketing? ✔️ TATEM: Created to take a different approach to influencer marketing in the corporate world ✔️ Leverage Language: Connect with and talk on the same level when approaching brands ✔️ Influence Power: Equals ability to drive sales in the real world, not engagement rates ✔️ KPIs: Measure and optimize influencer performance to compare ROI ✔️ Mistakes Made: Not committing adequate time and patience to learn ✔️ Dealing with Influencers: Negotiate to price and meet deadlines ✔️ Best Fit Categories: Recurring revenue and subscription model for influencer marketing ✔️ Best Assets of Influencers: Curators of products, caring storytellers, believers in benefits Links and Resources: Federico Llano’s Email: TATAM Digital Quotes by Federico Llano: “Influencer marketing is consistently eyeing influencers into your marketing mix.” “We consider an influencer, someone that has both the reach and the influence on a certain audience. They are digital natives and they are actual content creators...not just a pretty face.” Influence Power: Equals ability to drive sales in the real world, not engagement rates. Elephant in the Room: Marketers invest $9 billion in influencer marketing, but 90% is not measured or understood. Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

App marketing is not a sprint, but a marathon. You are on a constant quest to find new channels to reach your app users. Most of us know about Facebook, Google, and Apple ads, but what do you know about app promotion with Reddit? Reddit is a social news aggregation, web content rating, and discussion website and mobile app. Launched in 2005, it has evolved into the biggest online "public square" to discussion a great number of topics, as of 2019 used by 430 million people on a monthly basis. Today’s guest is Ashleigh Rankin, senior manager of growth partnerships at Reddit. Ashleigh shares best practices for marketing apps on Reddit. Today’s Topics Include: ✔️ Reddit Company: Network of more than 130,000 communities based on interests ✔️ Reddit’s Mission: Bring community and belonging to the world ✔️ Reddit’s Rules/Policies: Moderation keeps the platform clean, and safe for brands, and people ✔️ Reddit’s Robust System: Human judgment, nearly no AI involvement ✔️ Reddit Ads: Now with postgres, app marketers can drive app sales and installs ✔️ Native Ads: Brand participation adds value and resonates with specific Reddit users ✔️ Reddit Insights: Two-way communication channel for honest and targeted feedback ✔️ App Categories: Gaming and tech recruiting produce better outcomes/more installs Links and Resources: Ashleigh Rankin’s Email Ashleigh Rankin of Reddit on LinkedIn Reddit Reddit Ads Quotes by Ashleigh Rankin: “People come to engage with content that they are passionate about.” Reddit’s Mission: Bring community and belonging to the world. “One of the really beautiful things about Reddit is that if you run...an interest-targeted campaign, you can find audiences that you didn’t necessarily know you had.” “It’s just really important to test and learn and then hone in on what does work and optimize towards that.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Question to you - as an app marketer - how do you deal with stress and anxiety in everyday life to set yourself up for success? Listen to music, read a book, open a favorite app or journal your thoughts and problems? Today’s guest is Darius Mora, Chief Marketing Officer (CMO) at Reflectly, the world’s first and most popular intelligent journal app that utilizes AI. This year the app witnesses a significant growth in demand and we want to discuss how the mix of a great product and effective marketing channels allows the app grow happens that rapidly. Today’s Topics Include: ✔️ Reflectly App: Concept and competition ✔️ Mental Fitness/Wellness: Growing demand to acquire users, talent, and fresh ideas ✔️ Relax with Reflectly: Be mindful or meditate to reduce stress ✔️ Reflectly: Effective marketing made easy due to amazing engineering of product ✔️ Innovation: Reflectly won Google’s Material Design Award in 2019 ✔️ Copyable Channels: No unexpected or other options that perform less successfully ✔️ Social Media Apps: Creates different levels of stress to be authentic or ashamed ✔️ Benefits of Journaling: Gain perspective, be grateful, and achieve better state of mind ✔️ Android or iOS? iOS ✔️ Favorite app(s): Wim Hof Method ✔️ What’s Darius looking forward to with app technology in the future? A/R Links and Resources: Darius Mora Darius Mora on YouTube Reflectly Wim Hof Method Quotes by Darius Mora: “A lot of people will use journaling, which is an active way to be mindful. Meditation is a more passive way.” “I haven’t seen any case where the marketing channel was the competitive advantage.” “Even if your life is interesting, if you go on Instagram, you’ll feel like crap about yourself.” “The human brain was not developed to be able to deal with so many inputs and all the attention-grabbing things jumping at us every single day.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

App retention has been one of the most heated app marketing topics. Let's put it this way. What would you say if people buy your masterpiece but only to get through a few pages or the first chapter and never open it again? It not only happens with books, but mobile apps. Ask any app marketer with a decent experience and she or he would sigh and nod. Today’s guest is Anja Obermüller, Head of Product Marketing at Runtastic, where adidas’s running and training apps help runners live a happy and healthy life. Anja shares best practices for app retention. Today’s Topics Include: ✔️ Lifestyle Routine: Different apps serve different purposes ✔️ Sneak Peak: What level of retention should be expected from your app? ✔️ Sneaker Hack: Anja’s better with numbers than words ✔️ Name Change: Runtastic Running and Results to adidas Running and Training ✔️ Runtastic is Fantastic: More than 300 million downloads and 270 employees worldwide ✔️ Incline, Don’t Decline: Identify natural product usage interval (daily, weekly, etc.) ✔️ Dig into Data: Realize retention problem, not optimize what you want ✔️ Biggest Mistakes: Don’t put monetization over retention or rely on benchmarks ✔️ Push Notification vs. Proxy Metric: Create a behavior of wanting to return to app ✔️ Preventive Measures: Continue to grow and change through retention optimization Links and Resources: Anja Obermüller on LinkedIn adidas Running and Training Apps by Runtastic Quotes by Anja Obermüller: “I’m way better with numbers than with text. I’m a total fan of impact estimations, forecasts—everything that’s related to numbers.” “Before even getting started with retention rate optimization is identifying your product usage interval.” “It’s really important to figure out where your retention problem really is and not just optimizing for what you have.” “One of the biggest mistakes is to put monetization over retention...engagement builds the foundation of monetization.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Conversations between app marketers often focus on user acquisition (UA) and if you happen to be listening to savvy app marketers, you may listen them discussing a conundrum - when it comes to a particular app marketing, turns out there’s either not enough or too many choices to acquire mobile app users. To resolve this puzzle, app marketers need to know what app user acquisition channels do work right now. So you need the expertise of somebody who's been keeping his or her hand on the pulse of various app user acquisition channels that have been pop up over the years. Today’s guest is Christian Eckhardt, CEO and co-founder of Customlytics. Christian shares practical advice on how to choose user acquisition channels, UA campaign optimization, how to add a new channel right and more. Today’s Topics Include: ✔️ Mobile App Marketing: Track, measure, and optimize data efficiently to acquire users ✔️ CRM: Once users are acquired, retain them ✔️ Customlytics: Stays true to its core of making mobile marketing successful ✔️ Bottom Line: Pay attention to where users are spending their time ✔️ UA Channels: Social, search, and programmatic advertising space ✔️ App’s Lifecycle: Start with mainstream channels, then narrow down to niche ones ✔️ Essentials to Execute: UA campaign app store optimization (ASO), KPIs, and mistakes ✔️ Touch Points: How and when it is appropriate to add channels and creatives ✔️ TikTok Thoughts: Brands should use platform to launch app campaigns and ads Links and Resources: Christian Eckhardt on LinkedIn Customlytics App Clips Quotes by Christian Eckhardt: “I went through the good school of touching every aspect of mobile marketing.” “You have to be where the attention of the user is.” Once users are acquired, retain them. “What is actually influencing all those different metrics or KPIs?” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

With so many games available in app stores, people can play them anytime and anywhere. Both Apple's iOS App Store and Google Play store from Google don't provide mobile games classification granule enough for developers to monetize their games efficiently. How can game developers better navigate the mobile game market to make more money? Today’s guest is Amir Ghodrati, Director - Market Insights at App Annie, a mobile market data and analytics platform. Amir talks about game taxonomy analytics, problems game developers are facing with it today and what solution App Annie offers developers and brands. Today’s Topics Include: ✔️ Data and People: Amir’s interest in analysis and communication of successful solutions ✔️ What is taxonomy? A branch of science that studies classifications. ✔️ Mobile Game Landscape: Game categories and popularity challenging to navigate ✔️ $100 Billion: Mobile gaming is largest platform based on spend; 3X bigger than PC/Mac ✔️ Game Lifecycle: Shift habits and conditioning of casino, casual, and core game structure ✔️ Monetization Forms: Advertising, in-app purchases, and subscription models for games ✔️ Apples to Apples? Problems/solutions of multiple app stores, inconsistent classification ✔️ Game IQ: Bring order, hierarchy, and insights to granularly segment gaming industry ✔️ Mobile Game Misconceptions: Changes over time and making money ✔️ COVID-19 Impact: Share experiences and connect with friends and family through games. Links and Resources: Amir Ghodrati on LinkedIn App Annie Game IQ App Annie on Twitter Tweets/Quotes by Amir Ghodrati: “The mobile gaming industry has never been more lucrative, but also it’s never been so competitive.” “It’s really a platform that has democratized gaming because the mobile phone is the one device that people have with them.” “People are increasingly spending their time on mobile.” “Information is only going to be useful if it’s accessible enough that people are willing to make decisions based off of it.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Retain or not retain? That’s the question when it comes to app retention -the most important metric that app marketers and publishers focus on today. Generally speaking, on average it costs up to 7x to find a new custom than to retain an existing one. So for app marketers it means if they succeed in retaining their app users, they are better off to spend their marketing budget more efficiently and increase their app business ROI. Today’s guest is Darren Last, Digital Transformation, Marketing, and Delivery Consultant at Shell Global. Shell’s mobile apps drive loyalty rewards and utility convenience. Fill up on coffee or fuel, and get going! Today’s Topics Include: ✔️ Banks to Websites: Darren wanted to be a day trader but shifted to digital transformation ✔️ Shell Global App: Available in 30+ countries, but not the same in every market ✔️ Useful Feature: Shell Global App is primarily a loyalty app for utility and fuel convenience ✔️ Biggest Challenge: Promotional campaigns for new features/toolkits in local markets ✔️ Strategy: Optimize features to fit with customers’ experience for value and retention ✔️ Back to Basics: Core proposition, data, features, and reasons to return to use app ✔️ Key App Elements: KPIs, ratings, reviews, retention rates, and active usage ✔️ Improve app retention via product, experience, marketing campaigns, testing, analytics Links and Resources: Darren Last on LinkedIn Last Consulting Shell App Tweets/Quotes by Darren Last: “All the features and functionalities are then localized by local marketing teams.” “It’s quite a complex app, if you want, but it isn’t the same in every market. It has different features and different variations in these markets.” Don’t go by your gut feel. Rely on hard data and listen to your customers to give them what they want. Not what you think they want. Nothing’s ever perfect. Continue optimization lifecycle." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Millions of developers have put their time, money, and sweat into creating apps to make a profit via paid ads, a subscription model, and in-app bidding. In-app bidding is an in-app advertising technology that slowly but surely replaces waterfall tech that has been the standard for mobile publishers for a number of years. It allows publishers to increase efficiency of their monetization efforts, decrease ad display latency and consequently increase earnings. Today’s guest is Daniel Tchernahovsky, Managing Director - EMEA at AppLovin. Daniel describes how in-app bidding is a central component to generate revenue. Today’s Topics Include: ✔️ AppLovin: Goal is to entertain the world with games ✔️ App Advertising: Buying and selling formats are banner, interstitial, and rewarded ✔️ Partners: Work with everyone to monetize apps ✔️ New vs. Old: Pros and cons of programmatic advertising models, such as waterfall ✔️ Inefficiency and Inventory Issues: Time gaps and missed or random price points ✔️ In-app Bidding: Real-time auction runs parallel, not consecutively for highest price point ✔️ COVID-19 Pandemic: Stable progression of people spending time on mobile devices Links and Resources: AppLovin Applovin MAX Business Of Apps - connecting the app industry Tweets/Quotes by Daniel Tchernahovsky: “Our goal is to entertain the world with games.” “The way that the industry works is that you’ll work with a variety of partners. You’ll want to work with everyone if you want to monetize.” “The idea of in-app bidding: Five people are competing for my impression, what is the highest price point that each and every one of you are willing to pay?” “People have been spending their time being glued more to their devices, playing more, being entertained more.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

When developing an app, the work of many is put together. It’s a combination of art, math, and marketing expertise that equates with users to uncover uncertainty through A/B testing. A/B testing for mobile apps is one of the key techniques to make sure the app meets its users expectations and keep them engaged. Today’s guest is Karan Tibdewal of Phiture, a mobile growth consulting company that assists clients with ASO, Apple search ads, mining user retention, growth consulting and A/B testing. Today’s Topics Include: ✔️ A/B Testing: Important and essential to start with fundamentals ✔️ Reason for Testing: Optimizing metrics that you care about by experimenting ✔️ Common Problems: Control, don’t mix variables to measure ✔️ Problems Solved: A/B testing solves user lifecycle issues from acquisition to reactivation ✔️ Customers: What resonates and what they actually need through A/B testing ✔️ A/B Testing Strategy: Experimentation mindset and understanding basics ✔️ A/B Testing Framework: Ideation, prioritize, test, analyze, revise, and consolidate/share ✔️ Brainstorm Ideas: Everybody has opinions, but unable to prioritize them ✔️ Quantitative vs. Qualitative: Validate ideas about users through data science support ✔️ How/where to learn A/B testing? Theory and statistics courses to app industry blogs Links and Resources: Karan Tibdewal on LinkedIn Phiture How to level up your A/B testing game: Maximize impact and learnings (video) Business Of Apps - connecting the app industry Tweets/Quotes by Karan Tibdewal: “It’s essential to start with fundamentals. A/B testing is not something completely new.” “You care about a certain metric, and you want to optimize for its performance.” “When you think you know your customers really well...A/B testing can prove you wrong.” “Experimenting is usually the solution.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Classic sci-fi books and movies often portray a pandemic as out of this world. Now, it’s reality. Many businesses were hit and crushed, while others experienced an increase in demand. Why? Today’s guest is Tina Zhang, digital acquisition manager at Memrise. She describes how the language learning company, well-known for utilizing flash cards as a study aid in their legendary mobile app, navigates this new uncharted territory and meets an increasing demand. Today’s Topics Include: ✔️ Custom Language Courses: Learn how to speak useful, relevant, and everyday phrases ✔️ COVID-19 Impact: Lockdown spiked demand for online education and language learning ✔️ Popular Languages: Spend time productively during pandemic learning Spanish/English with a mobile app ✔️ Messaging: Memrise app helps people learn fast and have fun ✔️ Key Differentiators: Memrise is about learning a language in the real world, not school ✔️ Positive Feedback: Memrise’s engaging videos increased time in the app by 30 percent Links and Resources: Tina Zhang on LinkedIn Memrise Business Of Apps - connecting the app industry Tweets/Quotes by Tina Zhang: “There was a surge in demand for online education and language learning.” “How do we meet the demands and how do we capitalize on the extra volume that we’re getting?” Messaging: Memrise helps you learn fast and have fun. “The type of language learning that we are offering is less about the same stuff that we would learn from school. It’s more about being able to learn a language and connect with the world.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Every app needs a user. Fortunately, dozens of channels exist for app marketers to find users, including social, search, and third-party ad networks. Today’s guest is Solange Baki, Growth Marketing Manager at Badoo. Currently she leads Badoo and Bumble user acquisition expansion through video and display performance campaigns, programmatically and with ad networks. Today’s Topics Include: ✔️ App Acquisition Tools: Paid social, paid search, and third-party networks ✔️ Pros and Cons: Limitations exist with third-party networks and operating systems ✔️ App World: Games vs. non-games involve developers, players, programmatic promotion ✔️ Diversification Strategy: Don’t put all media/paid acquisition spend into 1 or 2 channels ✔️ Next Steps: Explore and select new sources for app downloads, results, ROI, budgets ✔️ Common Challenges: Fraud, vendor loyalty, constant monitoring, conversion rates Links and Resources: Solange Baki on LinkedIn Bumble Business Of Apps - connecting the app industry Tweets/Quotes by Solange Baki: “We are a global team of brilliant product managers, designers, engineers, data scientists, and many more with the mission to create life-changing moments by building relationships.” “You can’t allocate all your media or paid acquisition spend into one or two channels. It doesn’t give you all the flexibility that you need to reallocate budgets, in case something goes wrong.” “Adding third-party networks onto your paid acquisition portfolio gives you a lot of flexibility.” “Fraud is one of the main challenges that we experience. It’s important to have an anti-fraud solution.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Who are app growth hackers? Well, have you ever experienced worse-than-expected app engagement results? What’s the problem? Something’s spoiling user experience because your app isn’t being used as expected. There are app marketing experts whom's job is to come up with app growth hacks. Today’s guest is Daniel Ushida, Growth Hacker and Growth Hacking Trainer at Growth Tribe Academy. Daniel helps entrepreneurs and companies grow and upscale their app businesses. Today’s Topics Include: ✔️ Evolution of app user experience ✔️ App onboarding ✔️ Actions not assumptions ✔️ Common mistakes with an app user interface Links and Resources: Daniel Ushida on LinkedIn Growth Tribe Academy Business Of Apps - connecting the app industry Quotes by Daniel Ushida: “At the beginning, when apps were launched, they had this thing that they wanted to replicate or mimic...Websites on desktop.” “If you think about tactics that were used for a user interface, there was a lot of Skeuomorphism.” “Onboarding your user, in order to show the value and make clear what is behind the app, became a very important feature. Key to Success: Simple and intuitive user interface." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

What A/B testing on Google Play store has to do with your daily routine? Well, every morning, most of us hit the snooze button on our alarm app. Then, we make other small decisions throughout the day without even knowing it. How can we make the right decisions? Do you run tests? Well, in a way you do, every day you take notice on outcomes of your decisions and correct your future decisions accordingly. Now, to make the right decisions about an Android app marketing and development is to conduct an A/B testing. Today’s guest is Susan Azari, Mobile App Commercial Lead at The Very Group. She shares best practices and practical advice for A/B testing, specifically for Google Plays store. Today’s Topics Include: ✔️A/B Testing: Different hypotheses and scenarios impact user behavior ✔️ A/B Testing Process: Create and document ideas, plans, KPIs, timeline, and sample size ✔️ Failed Tests: Learn from past mistakes to develop integrations, outcomes, and elements ✔️ Avoid Common Mistakes: Proofread, conduct check, control variables, skewed results ✔️ Google Play vs. Apple App Store: A/B testing easier and more efficient in Google Play ✔️ Useful A/B Testing Tools: Optimizely, Splitly, and Phiture Links and Resources: Susan Azari on LinkedIn The Very Group Optimizely Splitly Phiture App Store A/B Testing Strategy Business Of Apps - connecting the app industry Tweets/Quotes by Susan Azari: “It’s very easy for people to have subjective opinions about what they think might work best.” “Realistically, data tells the true story. That’s the main reason why I’m a big fan of A/B testing.” “The reason why A/B testing is important can fall under a few different streams of activity.” “There’s no such thing as a failed test. You can always learn from it.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

COVID-19 has changed the world and impacted the global economy, especially for companies offering airline and other travel services. Today’s guest is Alexandra “Sasha” Lamachenka, Global Marketing Manager at Skyscanner. The leading travel company finds the best options for flights, hotels, and car rentals. Sasha came on our show to talk about how this pandemic impacted the Airline industry and its effect on Skyscanner's marketing communication. Today’s Topics Include: ✈️ Skyscanner’s Core Philosophy: Traveler first (listen to them and offer support) ✔️ Skyscanner’s Mission: Lead the global transformation to modern and sustainable travel 🦠 COVID-19’s impact on airline industry in different countries and signs of recovery ✔️ Skyscanner App Marketing: Not actively promoting and selling travel, yet ✔️ Travel Company Considerations: Flexibility, safety, and trust. Links and Resources: Sasha Lamachenka on LinkedIn Skyscanner Business Of Apps - connecting the app industry Tweets/Quotes by Alexandra Lamachenka: “I truly believe that one of the reasons for this success is our core philosophy: Traveler first.” “Overall search and bookings remain super low, starting from April. However, right now, we are seeing some very early signs of recovery in domestic travel.” “Global travel anxiety has dropped from its highest point of 72% to the current and lowest figure of 58%, which is good.” “There are so many unknowns, and restoring traveler confidence in travel will be the key.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

In the ocean of mobile apps there are some that are built for a community. If you take any mundane app on your smartphone, it may have thousands of users but it is not a vital part of their life, they don't open it to share their experience. On the other hand, community apps are exactly the place where people get together to share something exciting in their life. Today’s guest is Ayat Baroudi from Fishbrain, where she’s responsible for CRM marketing, specifically - app retention, growth, conversion, and monetization and we're talking about app community management. If you love to fish, don’t let this app get away! Today’s Topics Include: 🎣 Fishbrain: Comprehensive fishing intelligence tool and vertical social network ✔️ Fishbrain Community: All types of anglers, ages, and skill/interest levels ✔️ App Onboarding: Educate, manage, and engage diverse users using different features ✔️ Personalization: Identify needs and expectations to provide relevant content ✔️ CRM Role: Focus on customer lifecycle via product and value, not only growth and profit Links and Resources: Fishbrain Ayat Baroudi on LinkedIn Ayat Baroudi’s Email Business Of Apps - connecting the app industry Tweets/Quotes by Ayat Baroudi: “It’s for all types of anglers—professional ones or beginners or people who just want to learn about fishing.” “Everyone likes to talk about themselves. So, we try to make users’ needs at the center of the attention.” “Personalization is key. The more information you can get from the user, in a nice way, that’s the most important thing to be able to actually target different types of users.” “Based on the information we get, we’re able to create very personalized and relevant content and CRM flows for these different users.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Today, because of the recent lockdowns all over the world to stop the spread of COVID-19 pandemic, almost all communication between people occurs online. So, how has this pandemic impacted the dynamics of communication related to apps, such as Snapchat? This episode's guest is Samuel Bevan, Head of Emerging International, Advertising Solutions at Snap Inc. Snapchat is the fastest way to communicate with friends to stay connected, entertained, and informed. Today’s Topics Include: 👻 What is Snap? Camera communication platform 📊 Snapchat App Audience: General growth and core use increases 20% annually 🌏 Demographics and Geographies: Adapt, evolve, and engage to grow in uncertain times ✔️ Behavior Trends: Shift in how people buy media and businesses get more out of them ✔️ Snapchat Philosophy: How can we make conversations happen through the camera? ✔️ Responsible Publisher vs. Fake Content: Follow social media or platform approach? ✔️ Verticals and Sectors: COVID creates opportunities for some businesses to pivot ✔️ New Norm: Unreasonable to reverse or replace behavior patterns Links and Resources: Samuel Bevan’s Email Samuel Bevan on LinkedIn Snap Inc. Snap Statistics Business Of Apps - connecting the app industry Tweets/Quotes by Samuel Bevan: “Why send a text when a snap can say a thousand words?” “Certain industries have taken hits due to what’s going on in the world.” “Across the globe, let’s face it, Snapchatters’ behaviors have adapted and evolved.” “If you can adapt, adapt. If you can evolve, evolve. But most importantly, listen to your customers while doing this.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

App store optimization (ASO) is the oldest app marketing technique used to acquire more app users. Since the early days of the first app store, launched by Apple in the summer 2008, app marketers have been experimenting with numerous techniques to get their apps more visible on the store and get it downloaded. Mistakes were made and lessons have been learned. Today’s guest is Marie-Laure Cruyt, Chief Product Officer at AppTweak. She explains how to do App Store Optimization for the Google Play app store. Today’s Topics Include: 🔢 Data Points: 65-70 percent of all app installs are driven by search Developers/brands get 3 out of 4 app users via built-in search and app stores 📊 AppTweak: ASO tool provides data to monitor and increase app visibility, performance 👉 KPIs and Keywords: How ASO for Google Play differs from Apple App Store ✔️ Google’s Complex Algorithm: Key element is retention ✔️ Keyword Density vs. Stuffing: Repeat relevant words, but not too much ✔️ Conversion Tips: Keyword relevance, ratings, and visuals ✔️ Pros/Cons: App changes are continual, annoying, time consuming, and competitive Links and Resources: Marie-Laure Cruyt on LinkedIn AppTweak Business Of Apps - connecting the app industry Quotes by Marie-Laure Cruyt: “Google, obviously, is the one who invented SEO, so their approach to ASO really follows that path.” “The more you repeat them, the more weight you give to that word. The more likely you will rank on that word.” “Don’t just repeat just for repeating.” “Everything that you put into the description should be useful from a user perspective.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Behind every successful app is a team of people working together efficiently, especially for those who enjoy on-demand and/or live TV shows. Today’s guest is Stuart Jones from ITV Hub, an online TV platform that lets customers view anything from scientific documentaries to trivia and talent shows across its smartphone, tablet, AppleTV apps. We invited Stuart to give us his perspective on how CRM and app product teams should work together, how you choice between advertising and subscription models and more. Today’s Topics Include: 📺 What is ITV and ITV Hub? Large, ad-free television service or online platform 📼 Live or Later: ITV Hub offers content parallel to linear television 💪 Customer Relationship Management (CRM): Strong, misaligned, or non-existent 🦠 COVID-19 Crisis: Quickly learn to work remotely and provide content via collaboration 💲 Business Models: Pros and cons of subscriptions versus advertisements 👉 Customer’s Choice: Give people more choices to get more attention 👍 Box of Wonder: What are you going to get? Guaranteed satisfaction with subscription 💵 Price Point: At least $20 a month or not profitable for acceptable amount and service 🤖 Machine Learning (ML): Ready to use for careful and constructive product development Links and Resources: Stuart Jones on LinkedIn ITV Hub Business Of Apps - connecting the app industry Tweets/Quotes by Stuart Jones: “We try and insure that our content is parallel to the linear television.” “We can empower each other to be successful at our jobs.” “Our collaboration is being tested, but also our ability to react quickly is also being tested.” “Every business that serves advertising should look at the question, ‘Would a subscription model without advertising be as sustainable for me?’” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

What helps us deal with uncertain situations? Hard data and analysis. We need to know what happened in the past to know what to do now and in the future. Today’s guest is David Llewellyn, Director of Marketing EMEA from AppsFlyer, the leading mobile app tracking and attribution analytics company with 9+ years on the market under its belt. He recaps what happened with app marketing in 2019 and what's going now, when COVID-19 is impacting the whole global economy, to help adjust your strategy moving forward. Today’s Topics Include: 📊 App Categories: Which are growing, going away, or adapting? 📈 Trends and Timelines: Similar worldwide lockdown and stabilization 👩‍💼👨‍💼 User Acquisition: Balance installs via paid channels and native traffic 🤔💰 Aggressive or Conservative? Short-term strategies to cut budgets or double-down 📣 Retarget, Reactivate, and Re-engage: Opportunities to acquire and retain users 👍 Good News: Robust, solid, enterprise software tools available for marketing automation 👎 Bad News: Challenge is to know which tools to use and when to integrate them 👉 Business Models: Conscience decision for expensive base or content with less profit? Links and Resources: David Llewellyn on LinkedIn AppsFlyer Business Of Apps - connecting the app industry Quotes by David Llewellyn: “The distraction and the fun that games provide during difficult times is a really great thing for many people.” “Everything’s changed. There’s no one rule anymore.” “The good news is there’s tools out there for almost everything that you could want to do with your app. The vast majority of those tools are really robust, solid, enterprise great software.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Businesses around the globe are going through the process of adaptation to the new economy. How are they coping with the COVID-19 pandemic? By sharing their business experiences. Today’s guest is Loren Gould, marketing director at Cuvva—where insurance is a good necessity. He describes how Cuvva is managing the Coronavirus crisis. Today’s Topics Include: 🦠 Has COVID-19 impacted Cuvva? Yes, but less than expected by taking action early 👉 What works? Messaging campaigns and more channels for marketing techniques 💪 Big Wins: Boring versus glamorous channels that both proof effective 🧪 Feedback: Don’t assume, but continually learn, research, and test what users want Links and Resources: Loren Gould on LinkedIn Cuvva Business Of Apps - connecting the app industry Quotes by Loren Gould: "Marketing Experience and Background: Be yourself, more fun, less awkward, and safer. “Never thought in a million years, I would be working in insurance—let alone really enjoying it and passionate about it.” “Our app is based on movement, so we’ve obviously taken a hit—although, not as much as we anticipated.” “Traditional channels that you wouldn’t think would be worth doing, sometimes are and can be very effective.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

What is app store optimization (ASO) capable of doing? It’s crucial to know ASO techniques, and learning them from first-hand experience is just as important. Today’s guest is Paul McCallum from Babylon Health. He shares how applying ASO techniques helped Babylon Health shift the user acquisition equation from paid to native search ads. Today’s Topics Include: ☝️ Why is ASO important? ASO provides awareness and organic visibility 💰 Paid vs. Native Search Ads: Babylon Health’s shift and switch from 75 to 25 percent 🤔 In-house or Outsource? Applying ASO to improve search and social channels 🔑 ASO Factors: Optimize keywords and refine look and feel to improve app store ranking 📈 ASO Results: 270% growth in keywords ranked in Top 3 and 180% in Top 10 💪 Test, Experiment, and Tweak: Always room for improvement and opportunities 💵 ROI: Save money, increase conversion rates for user acquisition Applying ASO techniques to the Babylon Health app, the team managed to achieve Top 3 ranking for 56 new keywords on the iOS App Store and 24 on Google Play store. Results Babylon Health team managed to achieve for the app Source: Babylon Health Links and Resources: Paul McCallum on LinkedIn Babylon Health Business Of Apps - connecting the app industry Quotes by Paul McCallum: “App store optimization is vital to any app.” “Your app store page is like your shop window to the world. Like all good shops, you want to make this as appealing as possible, so that people decide to come into your store.” “By improving your organic visibility, you can get more people to look in that window for free.” “We had a host of important keywords that we had never optimized app store listings for.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action - buy an app copy, subscribe to it, register for a service or make an in-app purchase. And to be really accurate, it doesn't stop there - app developers and brands need their app users to stay loyal and continue to use the app and generate revenue over time. In this episode we decided to take a holistic view on what is app marketing and its components and dissect the Full Funnel Marketing concept. To do that we invited George Sharpe, ex-Apple's Senior Marketing Manager for Apple Music & App Store, founder of Favoured, a marketing, content and branding agency based in London, UK. The Marketing Funnel Source: TrackMaven Today’s Topics Include: 🔻What is full-funnel marketing? 👩‍🏫 Education and Awareness: what are people doing in your app? ☝️ Investors and Active Users: infrastructure for retention, churn, growth, and acquisition 👉 Performance Marketing: test channels to optimize creative, content, and calls to action 💰 Tools and channels to generate revenue: what's working today ☝️ Common mistakes in app marketing 📈 Effective Ways: Growth-hacking mindset and more testing Links and Resources: George Sharpe on LinkedIn Favoured Business Of Apps - connecting the app industry Quotes by George Sharpe: “Full-funnel marketing, to me, means marketing beyond the app install.” “An app install is the equivalent of a Website visit. That’s all it is.” “It’s a massive challenge to then try and retune the mindset of app founders or head of marketing.” “Companies should test more. Make sure you understand that there are different types of people that are willing to part with their cash in different types of ways.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

It is the app that both tech pundits and regular people like you and me talk about. Admittadly not all us use the app but we have heard about it many times for sure. TikTok. According to SensorTower, this February TikTok had the biggest number of downloads on both iTunes App Store and Google Play, beating WhatsApp, Facebook and YouTube. Source: Sensor Tower. As with all apps those popularity rise exponentially, it is a magnet for brands to reach audiences, to grow their customer base. It's important to understand how the app is different from other popular apps like Instagram, YouTube and others and see what exactly companies need to do to succeed with connecting their brands with people. In this episode we have Tim Armoo, CEO of FanBytes, the leading content, social and influencer marketing agency, to tell us about what brands need to know about TikTok and how market their products and services on it successfully. Today’s Topics Include: ☝️ What is TikTok and why it is so popular 🤔 Why TikTok is effective for brands and what kinds of brands 🤦‍♂️ Common mistakes brands do on TikTok 📝 What an effective TikTok app marketing strategy looks like Links and Resources: Tim Armoo Linkedin FanBytes TikTok Revenue and Usage Statistics (2020) Business Of Apps - connecting the app industry Quotes by Tim Armoo: “The most interesting thing about TikTok is perhaps the platform where it lends itself so much to content creation that it’s unbelievable.” “TikTok lends itself for people to be so creative but in their own unique ways.” “Even though the audiences can be different...the thing that stays the same is if you’re able to do it in a creative way, you’ll always win.” “TikTok doesn’t reward good profiles. It rewards good videos.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

The COVID-19 pandemic has impacted all of us, in one way or another. Many marketers and businesses are finding it difficult to know which specific steps to take to handle this crisis. Today’s guest is Lexi Sydow, a data analyst at App Annie. We invited Lexi to come on the show to talk about specific steps marketers can make today to restore their business growth. Today’s Topics Include: ⏰ How much time do most people use mobile apps each day? 🦠 How has COVID-19 impacted mobile app use? 💰 How much money people spend in apps? 💸 What are other options to generate mobile app revenue? 📺 What is the best marketing channel to leverage now? 👉 How to conduct a Keyword Search research? 🤔 Native vs. Paid Search: Bidding for generic or branded keywords 🤝 User Acquisition Campaigns: an art based on hard data and experimentation 📈 App Installs: Monitor downloads to meet demand and make money 🗣 Social Media/Comm Apps: Strategic tool to drive awareness, downloads, promotions Links and Resources: App Annie "10 Actions marketers need to take to win mobile today" report by App Annie Quotes by Lexi Sydow: “People are turning to mobile, even more right now to stay connected, informed, entertained, and healthy.” “Time spent is particularly useful when (identifying) total reach for establishing mobile’s worth to advertisers and marketers.” “Consumer spend is also extremely important. It’s an indication of both a large and engaged audience.” “In-app ads are a great way to shift the burden of cost from the consumer to the advertiser.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Storytelling has been around since the beginning of time, and it continues today. In fact, it's really crucial for how our society and economy work nowadays. Think of TED Talks and Apple Inc. keynotes and you'll get an idea for what is a high standard for storytelling today. But how does it apply in app marketing, especially during the COVID-19 pandemic? Empathy and resonance are the key because the world has changed. Today’s guest is Faye Liddle-Moore, Commercial Director-Northern Europe of Outbrain, which helps people discover content, products, and services that interest them. Today’s Topics Include: ☝️ Outbrain: Selling a moment of discovery, rather than an audience ✍️ Storytelling: Exchange between creator and audience to convey message that resonates 👩‍🏫 Talent vs. Taught: Storytelling is natural talent, but structure can be taught via insights 👍 App Marketing Storytelling Strategy: Value proposition on why your app is better 👉 Search and Social: Tell great stories in the right places 🦠 COVID-19 Impact on Brand Marketing: Don’t push but pull your own agenda Links and Resources: Faye Liddle-Moore on LinkedIn Outbrain BrainPower Outbrain on Instagram Quotes by Faye Liddle-Moore: “Rather than selling a specific audience, it was about connecting many audiences with content and stories that interest them.” “Being able to inspire people is probably something that it’s not necessarily something that can be taught.” “Empathizing with your audience is still the core of what you should be doing with your storytelling.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024