Business of Apps Podcast

It’s been a while since we talked on this podcast about App Subscriptions - the latest business model for mobile apps that powers revenue generation for so many apps today. It all started with video and audio streaming services such as Netflix and Spotify but then….it turned out that the model actually works for so many other apps. But popularity doesn’t necessarily mean that app brands actually know how to make the most of it. In this episode, we have Tobias Boerner, Co-Founder at Admiral Studio talking about the best practices for App Subscriptions. Today’s Topics Include: What is Admiral Media/Studio all about? Connecting Web3 world with NFT space NFT: Non-fungible token concept is out of this world and over the heads of most App Businesses: Rely on three models—app ads, purchases, and subscriptions Switch to subscriptions? Tobias recommends adding not switching revenue streams App Subscription Mistakes: Not enough or no A/B testing in place for conversion rates App Subscription Successes: Duolingo uses a world-class gamification approach Pay Subscription Plans: When 1 revenue stream doesn’t meet financial needs to grow Future of App Subscription Model: More flexibility and creativity for app businesses Android or iOS? iOS What features would Tobias miss most? To be connected What’s missing from mobile app technology? AR and VR: Connect with the real world Links and Resources: Tobias Boerner on LinkedIn Admiral Media Quotes from Tobias Boerner: “To be very good in things, it’s very important to have a very deep understanding of how this world is working.” “We believe here, in the studio, that very soon in the near future, a lot of companies need help with marketing approaches and make that happen. We will very soon release a lot of new activities in Web3 space.” “Apps, they monetize through ads, only start along the journey of thinking, ‘Oh, how can we implement subscription or how is it possible to switch to subscription?” “I’m a very big fan of subscriptions, but I would not recommend to switch the model. I think it’s an additional revenue stream.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Expectations versus reality. This theme is as old as this world. In so many walks of life, we set our expectations high, we’re driven by optimism, which on itself is a great quality but sometimes it may lead you to a very frustrating experience. Mobile app development and marketing can be one of the brightest examples, especially when venture capital is involved and the expectations that app projects will deliver quick returns are high. Today we have Amrick to tell us the story of expectations versus the reality of developing and launching the app called Which?. Today’s Topics Include: Amrick's career spans Financial Times, Sainsbury, KFC, Guardian, and now Which? - the UK's consumer champion, the non-profit organization that protects consumers. Which? app development key lessons learned How app development teams can avoid making common mistakes What app categories are the hardest to develop apps for Android or iOS? iOS longtime user Amrick's first mobile phone. Nokia 3010 What features would Amrick miss most? Apple Pay What’s missing from mobile app technology? More AR and VR capabilities Links and Resources: Amrick Chauhan's LinkedIn profile. Which?'s website. Quotes from Amrick Chauhan: ”It was quite interesting to me because I had a chance to reflect on the journey of building and then launching an app." "So that first assumption about product features was really us having an expectation we knew what we needed to build. We thought we did." "I think a lot of it comes down to the culture that you have within the company. There are some obvious mistakes that you should avoid doing, things like choosing the right text style..etc. But I don't think anyone should really be afraid of making mistakes." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

If you app marketer, one of the things at your job that rises your pulse and eyebrows is the mobile churn. This is the KPI that measures the percentage of users who have abandoned your app, the logic goes – the smaller the number the better but unfortunately in real life, this number is always bigger than you would want it to be. So people leave apps, in some cases to some glitches but in some cases because their interests change. From a technical perspective, the app may be fine but it just doesn’t deliver the experience they need. In this episode, Fabien will tell us the story of chasing app users’ rapidly changing interests. Today’s Topics Include: Fabien’s career spans the famous PC console gaming company Ubisoft, the industry-leading mobile data analytics company Data.ai (formerly known as App Annie), and now Smartnews – the award-winning news app. Product-driven vs. Consumer-driven culture What changes SmartNews team introduced to strengthen their business Segmentation Chosen segments to scale Product-Marketing alignment Adaptation The right technology stack Proactive vs. reactive Trying unusual ideas Android or iOS? Android Fabien’s first mobile phone. What features would Arthur miss most? Apps to read news 🙂 What’s missing from mobile app technology? Live translation capabilities Links and Resources: Fabien-Pierre Nicolas’s LinkedIn profile SmartNews’s website. Quotes from Fabien-Pierre Nicolas: ”Typically, a lot of people are comsuming news in the morning time, just as you wake up to catch up with what happened or what might happened when you’re asleep. And there is as well a phenomen of consumption right before going to bed.“ “I will probably compare it to the dart board is essentially your marketing budget. And you should say “hey, where should I throw my darts and whom should I aim this budget?” “When we looked at all Japanese market, we asked ourselves – “which segments are we underindexing, especially when it comes to preferences and what do they want?”

Let me ask you something, do you watch TV? Sem Nexus, Apptweak Depending on your age, when you hear a question like this, you may get a mental picture of a TV set or your Roku box, your Apple TV, or even your iPhone, if watching movies and TV series on a smartphone is your thing. Now, remember all those never-ending commercial breaks on your TV set? Well, you may also remember how people began watching video content more and more on their computers and then, especially on their beloved mobile devices. So, naturally, businesses followed people and so desktop and mobile advertising began to squeeze ad dollars from the traditional TV ads. Well, by now you would think TV ads are about to go extinct completely? Not so fast. Enter Connected TV and the advertising on it. Today’s Topics Include: Graduated a decade ago University of California, Berkley, Arthur was Co-founder & CEO of the mobile playable ad units company, Chief Mobile Officer at Adikteev before launching Vibe in January 2021 Unpacking what is OTT How advertising on CTV works CTV ads' competitive advantage App categories that fit the best CTV advertising The future of advertising on the Connected TV Android or iOS? iOS Arthur's first mobile phone. Nokia 3310 What features would Arthur miss most? WhatsApp and email What’s missing from mobile app technology? Brining more AAA quality game titles on mobile Links and Resources: Arthur Querou's LinkedIn profile Vibe's website. Quotes from Arthur Querou: ”At tech we hvae this strange addiction to acronyms." "OTT stands for Over The Top and it means any content that goes over a standard channel." "I think the most important thing is to think about, when you are marketer and you want to leverage CTV - can I capture my audience on TV in an effective way?" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Ok, a quick experiment - try to recall apps on your smartphone, that you’ve been using since the inception of the App Store? And now, I am not talking about the native iOS apps, no-no, apps developed not by Apple. Can you think of any? If you do have some, at least one, it means the app hasn’t lost your trust and the trust of so many other people. It just works for you all and that’s why to this day it is still on the market. Today, we’ll be talking about one of the apps from the early days of Apple’s App Store, that is still out there and has more than 2 million people using it regularly. Today’s Topics Include: Erin's background is in the biotech company in Boston and was involved in a wearable product development 7 ingredient recipe to stay afloat for years and years and grow your app's user base to millions of users Ingredient #1 - Maintain an Effective Product Ingredient #2 - Prioritise User Experience Ingredient #3 - Active Free USer Base Ingredient #4 - Empower & Encourage Ingredient #5 - Key Promotion Times Ingredient #6 - Data-Driven Decision-Making Process Ingredient #7 - Stay Selective & Nimble Android or iOS? iOS Erin's first mobile phone. Pink Nokia Razor What features would Erin miss most? Spotify What’s missing from mobile app technology? Software and hardware feature to adapt the smartphone to different use case, based on the time of the day and location. Links and Resources: Erin Webster-Shaller's LinkedIn profile Erin Webster-Shaller's Twitter handler. Lose it! website. Quotes from Erin Webster-Shaller: ”Since then the company has grown sustainably, we've remained really small and nimble, which really differentiate us in the fitness app space." "We have over 50 million people downloaded the product, collectively they've lost over 120 million pounds." "When you look at the competitive landscape of companies that we've been competing with for the last 14 years, we all have taken very different approaches for the free versus paid landscape. Where do you draw that line? And for Loose it! I think the early team saw the value of having a really robust free product." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

By this time you’ve heard about TikTok countless times, on some occasions, you heard about it from your children, and on others when tech pundits were arguing that TikTok is the first solid rival for Instagram & YouTube & Snapchat video market empires. But you may get this impression “well, this is not for me, it won’t work for my business, because I have no clue what to do with it”. Well, in this episode we will do our best to change your mind. Today’s Topics Include: Mike's career spans sports, trading, and now being CEO of the leading home design app with 2 million users TikTok's competitive advantage How TikTok is different from other platforms conceptually TikTok content creation best practices How to approach the right Influencers and Creators What Mike didn't like about TikTok Android or iOS? Actually both iOS and Android Mike's first mobile phone. Motorola Razor What features would Mike miss most? Audible / Spotify / Google Maps What’s missing from mobile app technology? Suggest what you get for dinner. Links and Resources: Mike Cimmarrusti LinkedIn profile Mike Cimmarrusti's email address. Realize website Mike used these channels to reach out to influencers and creators to run an ad campaign for his app: LinkedIn Post Open Source Creator List Quotes from Mike Cimmarrusti: ”That when I realize that I want to spend the rest of my life helping people communicate visually." "We landed on TikTok because it was really easy to create. We spent some time on it ourselves obviously to use the platform and realized this is really to consume and really easy to create." "What I realized it was way less work and more likely to get viral if you just copy what is on the platform and tweak it toward you message" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

How do you get your app users’ attention and communicate something to them? Well, if you could just be next to them, if you could just live in their neighborhood that would be easy to do. But you can’t live next to tens of thousands, even millions of people who use your app at the same time, right? So what do you do? You use digital communication channels like email, in-app messages, and yes-push notifications. The latter is the topic of my today’s conversation with Nicole. Today’s Topics Include: Nicole’s 10-year journey spans telecom, real estate, and today it’s media & publishing How push notifications stack up against other digital marketing channels How many push notifications do people get on a daily basis and their attitude toward them From what kind of apps people don’t mind getting push notifications Types of push notifications Challenges app developers and brands face when it comes to pushes Nicole’s wishes for what to change in push notifications tech Android or iOS? iOS What features would Nicole miss most? Google Maps What’s missing from mobile app technology? The tech will allow the balance between using your smartphone for so many things and yet not being addicted to it. Links and Resources: Nicole J. Castillo LinkedIn profile News Corp Business Of Apps – connecting the app industry Quotes from Nicole J Castillo: ”I think it’s obvious for push notifications as the way to leverage the economy of scale. You have push notifications, people are aware how they work. Anybody who has a phone for any number of years they know how to turn them off when they become annoying. But there has been a lot of rise in opt-in and opt-out options, Focus Time and the newest stuff with Apple’s lock screen.” What we’re seeing is that one average we’re talking about 46 push notifications a day, like almost 50 a day and probably more depending on your type of apps” I’m really interested to see the evolution, so I’m not necessary interesting in seeing a new standard, I really want to see where push notifications can evolve to.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Every app marketer would love for their app marketing campaign to go viral. Spending less by getting your potential users’ attention to spread the message about your app is pure gold. Today’s guest is Jonathan Maxim, CEO at HeyPal and former marketing strategist. He talks about how to make your social media campaign go viral. Today’s Topics Include: What is HeyPal? Social language learning platform (no affiliation to PayPal) Countries: HeyPal’s biggest blessing and downfall is supporting them all What is growth hacking? Where organic and paid campaign meet to play nice together KPIs: Measure click-through rate, downloads, cost per install, and retention Going Viral: Cost per acquisition drops exponentially; growth is used to gauge success Common Mistakes: Are you going for reach, downloads, sales, or spread a message? TikTok: How valuable are dance videos to society? Very powerful, free, relevant content Android or iOS? iOS - Jonathan is an Apple fan, but admits Android is getting better What features would Jonathan miss most? Voice notes feature What’s missing from mobile app technology? Delegate and trust, not micromanage Links and Resources: Jonathan Maxim LinkedIn profile. Jonathan Maxim on Instagram HeyPal website. Quotes from Jonathan Maxim: ”We just crossed the million downloads mark, and it’s been an awesome ride. We had some viral moments with HeyPal, no doubt."> "It makes it really easy to speak with somebody from another country if you’re trying to learn a language. The whole idea is to build a gap between curriculum learning and practice." "It’s really the social glue on the language learning space." "Social media is one component of the marketing strategy to make things go viral." "The ads that have an influencer or a real human in them, they convert better. They have better click-through rate, better conversion rate, even though they cost less and the production quality is lower.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Every person on this planet who needs to get up on a Monday morning to tune in his brain to work and, basically, it never stops till Friday evening, would agree that it is tough. Now, if you are an app marketer, there are several questions that are floating in your mind all the time - who are my app users? Do I know all kinds of app users that may need my app? How should I approach all these people? Where? What marketing channels should I use? All these questions push app marketer over and over to brainstorm new ideas with a mind mapping app or just drawing diagrams on a paper, peering into data points on her or his laptop. Day in. Day out. So on this episode we will try to address all those questions and make her or his life easier. Today’s Topics Include: Ankit's has 15+ years experience being in the IT industry under his belt, his background spans across companies like Microsoft and Oracle and many others. The changes in AdTech for the last decade Challenges in the industry Helping advertiser to navigate the convoluted maze of the Adtech MAAS platform capabilities Android or iOS? One+ running Android What was Ankit’s first mobile phone? Nokia 3100 What features would Ankit miss the most leaving his smartphone at home? Audio content to listen to on the go What’s missing from mobile app technology? Advances on the VR and AR frontiers Links and Resources: Ankit Rawal LinkedIn profile. MAAS powered by Affle website. MAAS powered by Affle profile on Business Of apps. Quotes from Ankit Rawal: ”As the penetration of smart phone increased with both iOS & Android growing App stores were launched… It for the first time developers can build software in one part have easy distribution thanks to global appstores across the world. You could develop locally & sell globally… Hence it became a wild west advertisers were focusing largely on growth and volumes. .. with incent traffic, burst campaigns.. Unfortunately our Ad industry is notorious which I should also take blame for is the 3 letter acronyms CPM, CPI, DMP, DSP, MMP, CDP & what have you… which makes anyone outside it wonder Huh?? App is a conduit to any activity a user wants to accomplish be it shop, play, get entertained, study & more.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

So it’s Monday morning, you’re sitting at your desk, taking a sip from your coffee mug and go like “Ok, I know my app’s user base isn’t growing as I planned. That’s obvious. I need to try another channel. Hm….” Let me interrupt your thinking at this point, that thing you’re looking for right now is Influencer marketing. This is how you can reach out more people that need your app and get them excited about it. To unpack Influencer Marketing for you, I’ve got a today Nadia to talk about types of apps it fits the best, how to reach out the right Influencers, what to expect and more. Today’s Topics Include: What types of apps do fit for an Influencer marketing campaign Examples of apps for those Influencer marketing campaigns were ran In-house vs. hiring an influencer marketing agency KPIs to assess an influencer marketing campaign efficiency How Influencer marketing helps apps to go international Influencer marketing trends for 2023 Android or iOS? iOS What was Nadia’s first mobile phone? Motorola Razr What features would Nadia miss the most leaving his smartphone at home? Apple Pay What’s missing from mobile app technology? More features for the Health app Links and Resources: Nadia Bubennikova LinkedIn profile BuzzGuru website. Quotes from Nadia Bubennikova: ”Basically on this platform we have coaches from different spheres that teach end-users on the platform how to get a specific skill, like how to play a guitar, learn a specific language, basically anything you can image. Seems pretty easy, like a nice feet for the Influencer marketing but there is a catch. That catch is that, in this case, our goal was not to drive not a general audience and the end user of the product that would learn some skills, but to recruit coaches of some very specific skills. That would sound strange but for me the most awful would be disconnected from the campaigns, from the work because Influencer marketing never stops.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Let’s make a quick mental experiment. When I say brand, what pops up in your mind? Apple? Nike? Tesla? That’s right - all those are brands, in fact if you think about it you can easily count like a dozen of brands around you. And there is more - you can think of some of the mobile apps on your phone as brands as well. Today, Charlie will help you to get a better grasp on how to apply a brand concept to your app. Today’s Topics Include: Charlie has been working with a variety of the startups across of multiple sectors like sport, property, language learning and now food. What is brand What role brand plays for a newbie app startup How different generations, like Millennials and Gen Z, perceive brands Common mistakes people do applying a brand concept to a mobile app Android or iOS? Android, never dabbled into the iPhone stuff What was Charlie’s first mobile phone? Nokia 3310 What features would Charlie miss the most leaving his smartphone at home? Spotify to listen podcasts everywhere all the time What’s missing from mobile app technology? Features to decrease distractions the smartphone brings into our life. Links and Resources: Charlie Cooke LinkedIn profile Sorted Food website. Quotes from Charlie Cooke: "For me it’s really fundamental thing. A lot my thinking around it starts with, and maybe for lots of people, the Simon Sinek “Start with Why” book. It’s around why the company exists, like how we communicate our ideas clearly, build relationships with customers, it’s actually a starting point for a company. I’ve started to see some research that there is that shift towards cause marketing, activism where where they kind of expect a brand to have a purpose.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Since the inception of the iPhone and its innovative App Store, we heard many success stories of apps that grabbed so many people’s attention because of their novelty, practical application or just pure fun. Some of those apps were brainstormed, developed and marketed by Ukrainians. But that was before the war in Ukraine. Now, imagine if you own one of the most popular mobile apps of today and your home country was invaded. How do you reconcile the challenge of growing your app and the wa-a-a-ay bigger one caused by the invasion? Today Anton will tell us the story of those challenges. Today’s Topics Include: Anton’s path in business - from hopes to joint financial corporate world to one of the most popular mobile apps of today What is Reface Reface underlining tech Reface’s growth trajectory Reface app creating & marketing lessons learned Android or iOS? iOS What was Anton’s first mobile phone? Motorola What features would Anton miss the most leaving his smartphone at home? Calendar app What’s missing from mobile app technology? Being able to use the iPhone as a bottle opener :-) Links and Resources: Anton Volovyk LinkedIn profile Reface website. Quotes from Anton Volovyk: "I think the link between our kind of machine learning magic, the product features, the product flow and content is what makes Reface so amazing. When the user clicks on creating a Reface or Faceswap or any other mechanics than this request goes to a backend and the backend reroutes this request to machine learning production, which utilizes GPUs to create an output which then sends to the mobile. It’s a hard question because I think every new technology, every new breakthrough comes with potential problems. It really depends on the main actors who try to handle this tech and then it may take the good and the bad turn. But in general, I think, the good thing is that a lot of companies who work in this space such as Reface, build a business around this technology and therefore it’s super important actually to make this area as ethical as possible.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Anxiety. If this word doesn’t tell you anything, lucky you. So many people on this planet are familiar with anxiety. Essentially, it is a fear of what is about to come, it’s a dread over something you anticipate. Sometimes your feel of anxiety is justified, on many occasions it is not and what is worse it triggers a panic attack. But there is a way to calm yourself down to be able to dealt with it. Today Ania will tell you a story of connecting her panic attack & anxiety relief mobile app Rootd with a million people who needed help to deal with these issues. Today’s Topics Include: Polish Canadian, living abroad in multiple countries, graduated in Vancouver, Canada, Ania had a personal reason to create an app like Rootd to help people deal with anxiety and panic attack. Focusing on a niche - how Ania managed to reach out the first audience for the app, starting with a narrow problem to address with the app and than going more broadly. Engaging the app’s user base Story submissions Press Releases Translation to go international and reach broad audiences in multiple countries Onboarding Being praised and criticized by the app users Android or iOS? iOS What was Ania’s first mobile phone? Nokia What features would Ania miss most leaving his smartphone at home? Rootd :-) and Google Maps. What’s missing from mobile app technology? iOS features and the iPhone & Apple Watch hardware advances to address more health related issues. Links and Resources: Ania Wosocka LinkedIn profile Rootd website. Quotes from Ania Wosocka: "Fast forward a few years, I learned a lot of different tips and techniques that helped me to understand anxiety, where it comes from and really just learn to manage it in my daily life. And that is the promise of Rootd. And I think one key point is that as a bootstrapped app, it made a lot of sense for me to get users who are downloading via the keyword and they are getting what they’ve searched for exactly. Often local papers want to feature local entrepreneurs and so that who it started and that was the first one I did when Rootd was launched and it was picked up by local papers.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

According to Statista, in 2021, daily, emails alone were sent a whopping 320 billion times. Emails - the first kind of digital messaging that was adopted at mid-90s and by now they exist almost solely for business and occasionally Millennials or older generations may share something via email when really don’t need or don’t want a quick turnaround. Now add on top of it 100 billion WhatsApp messages, countless number of FB Messenger, Apple’s iMessage, Telegram, Viber, WeChat messages and some more send via dozens less popular Instant Messaging apps. It’s an ocean of messages that circulate every day, every hour, every millisecond. In this episode we have Josh from OneSignal to share with you an insight from 100 billion messages sent by OneSignal. Today’s Topics Include: Josh’s story - born in Palo Alto, for the last 20+ years his career included working for Adobe, CBS Interactive, eBay, PubMatic and since 2018 at OneSignal Mobile messaging options for app marketers to use Email as the first mass communication tool Push Notifications In-app Messaging Josh suggestions to app developers, marketers and brands for how to adjust to Apple’s ATT framework Android or iOS? iOS What was Josh’s first mobile phone? Hard to say, Josh got his hands on a lot of early smartphone models, working as CNET reviewer back in the day What features would Josh miss most leaving his smartphone at home? What’s missing from mobile app technology? iOS features to balance the use of a smartphone Links and Resources: Josh Wetzel LinkedIn profile OneSignal website. Quotes from Josh Wetzel: "So it’s really thing about those moments. Thinking about these critical points in that journey and building messaging around that. And then taking a step below, you gotta about what are the options best for what thing. If you gonna do an asynchronous kind of weekly update or some random promotion. That’s a great promotion for an email. If you send a note about “Hey, your order is taken” of “Your order is on the way” it’s about to come or “Hey, come back we’ve got a promotion - in the next 20 minutes for a pizza”, you wanna use push.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Alright, so you’re looking at the number of daily and monthly active users for your app and wonder “is there a new app marketing channel I am missing?” You’ve heard about TikTok, you know that there is an advertising platform from TikTok - TikTok Ads. But you’re not quite sure that how to use it and if it’s actually capable to help you to grow your app’s user base. In this episode we want to help you out. We’ve got Ryan to walk you through driving app installs with TikTok Ads. Today’s Topics Include: What is Reflectly Creating TikTok Ads campaign How to create an effective video content for TikTok Ads How similar or different TikTok Ads from Facebook Ads KPIs to focus on Hype about TikTok What Ryan believes can be improved with the TikTok Ads platform Android or iOS? iOS What was Andy’s first mobile phone? Nokia What features would Andy miss most leaving his smartphone at home? Slack for work, messaging apps for communication with friends and family What’s missing from mobile app technology? Adding Time Tree app features to the iOS native calendar app Links and Resources: Ryan Thorpe LinkedIn profile Reflectly’s website. Quotes from Ryan Thorpe: "The hype around TikTok at the moment is that it is easy to go viral. I don’t think it is easy to go viral. However there is a math to go viral. People think that after 5 or 10 videos that should hit of winning creative style but what you need to do is to create 30, 40,50 videos at TikTok to really understand why there is hype about things going viral. The question you are trying to ask yourself is this creative going viral” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

No matter what it’s about, if you are serious about building something, like building a house / car / space ship or your mobile app product, you need a plan or what we call in IT - a stack. I’m sure you see where I’m going with it, I have Andy Carvell on the episode and I’ve just mentioned a stack… Right - on this episode we’re to talk about The Mobile Growth Stack to be precise, 2022 edition. I bet for many of you this situation may look familiar - either you are at the beginning of your app project or its well underway, you wonder what are my ALL options to build and launch a successful app business? As it happens quite often with many concepts or ideas that go viral, the Mobile Growth Stack was conceived by Andy out of necessity when he needed to put together all his ideas for an app project, working at SoundCloud. Now, to be clear, do not think of this stack as your ultimate To Do list. It service a different function of being a depiction, if you will, of the entire landscape of possible activities you may be involved with, working on your app project, including such stages as app user acquisition & retention, app engagement, monetization, tech solutions to use and more. Today’s Topics Include: Andy’s background - from a software engineer at Nokia, Marketing Lead at SoundCloud to Partner & Co-Founder at Phiture - Berlin-based 100+ strong mobile growth consultancy Mobile Growth Stack: definition and its genesis The Acquisition section of the stack The Engagement & Retention section of the stack The Monetization section of the stack The Tech section of the stack The Strategic Management section of the stack The Analytics & Insights section of the stack The Management Insights section of the stack Android or iOS? Actually both :-), to be up-to-date with what’s happening on both platforms What was Andy’s first mobile phone? Nokia 7110 What features would Andy miss most leaving his smartphone at home? Google Maps :-) What’s missing from mobile app technology? Even better Night Mode on an iPhone. Links and Resources: Andy Carvell LinkedIn profile Mobile Growth Stack 2022 Phiture website. Quotes from Andy Carvell: "Than I ended up joining SoundCloud, who were a growing platform at that point, I think I joined at 29, I was employee number 89, I think. That’s one of the major misconception, actually, about the Mobile Growth Stack. There is lots of stuff in it, if you’ve seen it you can see at mobilegrowhstack.com, it’s a quite a busy page, there is a lot of information on there. And I think one of the things that people often think is that they have to do all of these things in order to succeed and it’s absolutely not the case. I really do believe that app analytics and insights should be the foundation on which you’re building your whole growth efforts on.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Ok, what are your options today when it comes to marketing your app? I can tell you from a point of view of a guy who was in app marketing back in 2010-2015 time frame, the portfolio of app marketing tools has grown significantly. Today when you’re tasked to grow an app’s user base, you have App Store Optimization, paid UA, ads in podcasts, on TV, on radio, PR, social media marketing, influencer marketing, content marketing. And there is one more app marketing tool, which isn’t always applicable but once you’ve got a number of apps in your portfolio, you can turn your attention to cross-promotion and this is what we’re gonna talk about today with Cameron and Matej. Today’s Topics Include: Cameron and Matej’s background in mobile What is cross promo for apps What it takes to promote mobile apps via cross promotion What mobile games are compatible to be paired for a cross-promotion campaign Parting words for app marketers to make cross-promotion work for their apps Android or iOS? What was Cameron and Matej’s first mobile phone? What features would Cameron and Matej miss most leaving his smartphone at home? What’s missing from mobile app technology? Links and Resources: Cameron Thom LinkedIn profile Matej Lančarič LinkedIn profile Adikteev website. Quotes from Cameron and Matej: "It’s always a tough job to run a cross-promotion, other from a valuation standpoint or just from a point of talking to the game team. You can cross-promote players across different games and can be successful. It’s about trying to identify user segments and trying to find sweet spots where they might churn. I was always a big fan of cross-promotion, it’s been thought to evolve it properly." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

This week is a special one - the Business Of Apps podcast has reached episode #100. For this special occasion we’ve invited Gessica Bicego, one of the most well-known mobile app marketers, with years and years of experience in app growth, and talk about what we call “The 60 shades of App Growth”. During the conversation, we cover what it takes to increase a mobile app user base and, of course, the revenue it generates. Every app marketer and every brand that launches a mobile app is focused or should be, on its growth. A brand new app brings a bunch of challenges to an app marketing team, a well-established app has its own challenges that somewhat overlap with the former but for the most part, are unique. Today’s Topics Include: Gessica’s background What is Paired app Growing well-established app versus a brand new one What app marketing channels Gessica considers the most effective TikTok Ads The impact of Apple’s ATT and Google’s Privacy Sandbox on app marketing Gessica’s parting word for app marketing newbies What features would Gessica miss most leaving his smartphone at home? Google Maps, Instagram Links and Resources: Gessica Bicego LinkedIn profile Gessica’s podcast - Mobile Growth Nightmares. Paired’s website. Quotes from Gessica Bicego: "I would say that there is no such thing that is like the best app marketing channel. I think it really depends on the product you are advertising. I have this passion of working for mobile products that are building something new. And so the issue is that people are not really looking for what you do. TikTok for me is like this question mark platform, I open it once a month - I get lost in it. I watch like a thousand videos about dogs and I close it again and I forget about it." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

In every industry there are periods of slow gradual changes and very rapid ones, when companies have to adopt quickly and deal with the consequences of those changes to keep their business afloat. Last April, Apple finally released its ATT framework, ATT stands for App Tracking Transparency that implies for app marketers to be able to track app users' actions across multiple apps they need to ask for permission first. This February, Google introduced its Privacy Sandbox for Android with a similar function. All in all, today we’ve got two major mobile platforms that have drastically changed the app tracking and this is the topic for my conversation today with Brett. Today’s Topics Include: Brett’s background How privacy changes hurting app marketers today How we got into this trouble What app marketers need to do to move forward in the post-IDFA world What side of the Android & iOS duopoly Brett is? iOS What features would Brett miss most leaving his smartphone at home? Google Maps What’s missing from mobile app technology? Overall smartphone performance speed Links and Resources: Brett Orlanski LinkedIn profile. Bango’s website. Quotes from Brett Orlanski: "Very few places that offer product that actually allows to define payers. It’s a double-edge sword, I think we can say it’s for end user in a sense it gives more privacy and control of your own data. It’s bad for mobile marketers that use these signals to send you really good ads you maybe interested in. The best way of thinking about is people always worry about is my phone listening to me or Facebook is listening to me. Sometimes I get an ad so early on point…" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Earlier on this year, data.ai, perhaps you still better know them as App Annie, published the State of Mobile 2022 report which is the ultimate bird-view on the app industry. Take any field, any market - being able to have a holistic view is what allows you to see a complete picture and compete with other players on the market. The app industry is one of the brightest examples for this approach. In this episode, to talk about what app categories are the most popular today, how much money people spend on mobile apps, what are app trends in different countries and more we have Lexi, she’s been on the show couple times before and is always welcome back. Today’s Topics Include: The story behind App Annie’s rebrand to data.ai The snapshot of the report - major data points Waking hours benchmark Consumer spend on apps App categories people spend on the most Number of new apps released in 2021 App blockbusters App categories by generations - Gen Z, Millennials, Baby Boomers Links and Resources: Lexi Sydow LinkedIn profile. The State of Mobile 2022 report. Data.ai website. Quotes from Lexi Sydow: "We are spending around a third of our waking day on mobile." "We are spending around seven of every 10 minutes in a combination of either social, communication or photo and video apps, so very heavily media-oriented". Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

On one hand, ask your teenage daughter how her girlfriends spend time, quite often including school time, and she will tell you “well, they are fooling around with TikTok”. On the other hand, ask any brand marketer about TikTok and she or he will tell you whether they already use its advertising platform, try to go with it natively, or consider using it. So for the latter case wouldn’t be great if there was an analytical tool to tell you what’s trending on TikTok? Well, lo and behold there is one and it’s ViralMoment and we have Sheyda to tell us all about it. Today’s Topics Include: Being a software engineer by training and liking to tackle hard problems, in early 2021 Sheyda was introduced to the idea to develop an analytical tool to measure video virality on TikTok subjectively, outside of the silos that the platform creates for individual users What is ViralMoment Does TikTok replace other ad platforms or compliment them for brands? How does TikTok influence consumer behavior? What is TikTok's impact on Influencers? How ViralMoment can help to mitigate TikTok's externalities? Sheyda's overall assessment of TikTok's impact on society What side of the Android & iOS duopoly Jason is? iOS First mobile phone owned by Sheyda - Nokia mobile phone with everyone's favorite Snake game on it :-) What features would Jason miss most leaving his smartphone at home? Not being able to get in touch with people, it's not about a specific app but the function What new app technologies is Jason most excited about? More tech that would regulate smartphone usage (Think Siri telling you you should spend more time off your smartphone) Links and Resources: Sheyda D LinkedIn profile. ViralMoment website. Quotes from Sheyda D: "Back in January 2021, my co-founder Chelsey came to me with the idea for ViralMoment. She's been working in the Social Listening industry for a while and noticed that there was really no solution for visual-based social media." "We also work with non-profit organizations and we are also currently working with a research group out of Carnegie Mellon centered on identifying hate speech on TikTok." "If you are trying to buy a pair of shoes and I see a billboard for Nike - that is an advertising and once my friend tells me I have this pair of shoes, these are great! Which ones am I'm gonna left with? I'm gonna buy the ones my friend told me to. It's the same on TikTok - you're looking at these people as a part of your community that is telling you about what they are using." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

There is a good, very well-established principle in marketing - know your customers. Whatever app you need to market, your first priority needs to be to get to know people you’ll be marketing your app to. It is how you will be able to find places online where to approach them, what ad creatives to use, and what tone of your ad should be to speak their language. You need to answer the following question for yourself - what do your customers want? Well, this is the question that is at the basis of the MoEngage, the leading customer engagement platform, recent research, built on the survey data gathered from 1,000 consumers in the United States, Canada, UK, and Germany. Today’s Topics Include: Being a true tech geek in heart, Jason went a long way from being a software engineer in times when mainframe computers were a thing to becoming VP of Sales in a leading mobile engagement platform The major unexpected insight that came off the report is that people want both don't want to be tracked online and yet ads they see are personalized The key figure from the report: 21% of consumers from North America and Europe have adopted mobile apps for shopping, 33% of North American and European consumers prefer email for communication. What frustrates customers and how it varies between women and men Kind of messages that help solidify brands' relationships with customers Most popular value-added services Top 3 preferred communication channels How shopping behavior has changed since COVID-19 hit the world in 2020 New communication channel(s) adopted by consumers What side of the Android & iOS duopoly Jason is? iOS First mobile phone owned by Jason - the early Panasonic model available in 1988 What features would Jason miss most leaving his smartphone at home? A constant buzzing in his pocket caused by a stream of notifications What new app technologies is Jason most excited about? Nothing really, everything is cool as it is. Links and Resources: Jason Smith's LinkedIn profile. MoEngage website. MoEngage Personalization Pulse Check Report 2021. Quotes from Jason Smith: "What was really interesting in this particular research is how tuned in is consumers are when it comes to their data and how it's best used for personalization. And the expectation is that it's still 50% of customers or consumers that were surveyed still expect their message to be personalized based on their interests or behavior. Inconsisent messaging really annoyes people, when men being targeted with female messaging and vise versa. If you look at North America and Europe, 21% now have adopted a mobile app and email as new digital communication channels." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Alright, if you ever traveled somewhere by plane you’ve got a chance to hear this announcement “Boarding complete”. If you were lucky to buy a ticket on a cruise ship, that long process of staying in the queue and getting yourself and your stuff on the ship is called onboarding. Where else do you have a chance to encounter this notion? Well - mobile apps! To explain what exactly do we mean by that we’ve got Marissa from the mobile growth consultancy Phiture. Mobile app onboarding is one of the must-have components of every app marketing strategy. Today, with a rare exception, brands need to think through the entire interaction experience their users have with the app, otherwise, mobile app churn will ruin that app project. Today’s Topics Include: With a background in graphic design and social media marketing, three years ago Marissa moved to the one and only Berlin to do e-commerce and B2B What is onboarding The best practices for mobile app onboarding No-nos for app onboarding The shortest and longest app onboarding The key message to app marketers What side of the Android & iOS duopoly Marissa is? iOS What features would Marissa miss most leaving his smartphone at home? Google Maps What’s missing from mobile app technology? More apps to tackle big challenges our civilization has been facing. Links and Resources: Marissa LinkedIn profile. Phiture website. Quotes from Marissa Hsu: "Onboarding is your users first impression. The purpose is to guide the user activation, which is essentially the user's experience of the value of the app for the first time. I think just framing copy in terms of ways that it benefits the user, like not saying necessary look at this feature but saying this is how this feature can benefit you. I'm more excited to see technology kind of blossoming in ways that add clear value to our lives. " Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Ok, here is the thing - even if you aren’t into tech, you can see Apple Incorporated being mentioned in the news pretty much on a daily basis. These days, a big chunk of this coverage is dedicated to the situation around Apple’s monopoly with its App Store. And one of the central figures in that story is in-app purchases. A quick recap of how app developers have been making money with apps over the years. Well, it all started back in 2008 when app developers were being paid for each copy of their apps or they could provide it for free but display the app users' ads and make money that way. Later on in-app purchases came along as the way for app developers to make money on extra features inside the apps or provide an option to turn off advertising inside those apps for a small fee. And of course, later on the App Subscriptions became a big part of the app monetization options app developers could choose from. Now, when Apple introduced its App Store, a big appeal for app developers was that Apple said that they will be charging only 30% of each app’s copy being sold. At that point, if you were in the software business and you wanted, let’s say, to release a game on a console you would have to pay way more than that 30% Apple was asking for. For a while, everybody thought it was a fair deal and developers were happy. Fast forward to the present days - years later of struggling to achieve visibility for their apps and actually making money, many app developers aren’t that optimistic anymore. And especially if your app business is the size of the Epic Games studio. To give you a comprehensive picture of what’s going on and what are implications for you we have Jens. Today’s Topics Include: Jens got into the app industry a bit late in 2017, being hooked on apps as a consumer, working in tech, he first joined 8fit fitness app and than in 2021 he joined RevenueCat team. Recent updates around Apple's App Store and in-app purchases Implications from the recent changes with in-app purchases and other aspects of how the App Store operates Web payments - pros and cons What's coming for in-app purchases What side of the Android & iOS duopoly Jens is? iOS What features would Jens miss most leaving his smartphone at home? Messaging apps and Twitter What’s missing from mobile app technology? Having a direct connection between his brain and a smartphone (think Neuralink) Links and Resources: div>Jens-Fabian Goetzmann LinkedIn profile. div>RevenueCat website. Quotes from Jens-Fabian Goetzmann: "I would argue regardless whether you are trying to make money or you're tinkering, building in-app subscription infrastructure is not a lot of fun either. I think basically the headline is that for now most developers and app publishers that are currently or having been mandated to use in-app purchases will continue to use in-app purchases. I think the security has multiple different levels. I think this kind of stance falls to how good the app review is really? Because there are various levels of security. There is a ton of security features baked into the operating system on iOS and those could still apply" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Alright, every once in a while I like to begin an episode with a question to the audience - what do you do every morning? You brush your teeth, at least I hope so, have your breakfast, take a shower. Am I missing something? Yes - you check your Instagram or TikTok feed. Why do you do it? This is the question for another time and another episode. Right now, my point is that sometimes in those feeds one of the ads grabs your attention. Why? If you are an app marketer and your job is to acquire new users for your app, to generate more revenue, I bet you would love to know the answer on this question. You would love to have those graphic creatives that really engage people and lure them to your app, wouldn't you? To answer this question, to give you some fodder for what those highly engaging mobile app ad creatives look like, I’ve invited Natalie and Isabella. Today’s Topics Include: Natalie's and Isabella's background What makes an ad creative stand out the rest, what allows it not to blend with other graphics in people's social media feeds How to design your ad creative hit Tools to use to get an inspiration to design your own highly engaging ad Psychology behind high engagement of successful ad creatives Ad creatives A/B testing: best practices Android or iOS? iOS for both Bella and Natalie What features would Natalie and Isabella miss most? Messaging apps and maps What’s missing from mobile app technology? Better battery for Bella and Natalie is just fine with her smartphone current capabilities Links and Resources: Natalie Rozenblat LinkedIn profile. Isabella Zulli LinkedIn profile. Phiture website. Quotes from Natalie and Isabella: "The first step is really understanding who the audience is, what are their business needs. Then we look at historical ad performance, we can already learn from what was tested, what worked, what hasn't worked. It's really about like standing out of the rest, which is why like that step three, when we conducting a competitive research and we are gathering inspiration - it's a really important stage for design team. Depending on your audience of course, celebrity influencers can generate really positive performance. But depending on the experience, depending on the app, you know, just getting your real users even to create content for you. Like I would recommend to not being afraid apps to reach out their user base and, you know, see if anyone actually use the app in everyday life." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Today, there are about 27 million app developers worldwide, it's a big, diverse and dynamic community of mobile software developers who build apps for iOS and Android. If you ever watched the Apple’s keynote presentations at WWDC, you saw some of them talking about apps they pour their heart into. It’s remarkable to see the commitment of these people to develop an app that will make a difference in somebody’s life. Now, at the same time they develop apps to make a living. What is the state of app monetization today? To answer this question we’ve invited Linda. Today’s Topics Include: The Linda's background spans from being a part of the Yahoo team, moving to MoPub team and ultimately becoming a part of the Twitter team and finally joining Fyber - a Digital Turbine company Fyber if the leading monetization platform helping app businesses grow revenue How app publishers adopting to the Apple's SKAdNetwork The impact of COVID-19 to the app publishers business in 2020 and 2021 What should be the focus of app publishers right now, in the midst of this Holiday season Challenges app publishers are facing right now Android or iOS? iOS What features would Linda miss most? Spotify :-) What’s missing from mobile app technology? Widely adapted IoT support, being able to manage multiple sensors at home via a smartphone Links and Resources: Linda Ouyang LinkedIn profile. Fyber website. Quotes from Linda Ouyang: "I grew up in a very entrepreneurial mobile tech-forward household. So the apple didn't fall very far from the tree actually. It's become more and more interconnected but specifically on the publisher side, I think the privacy changes with Apple, while the grilling stuff must be faced together, it's causing some innovation. It's a little bit like Renaissance. I think a lot of what we've seen is coming into fruition this Holiday season." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Have you ever had this feeling when you’re working on something, you’re focused on relevant information only, you know exactly what you’re supposed to be doing the next moment? This feeling may last minutes and hopefully more. This can be the moment you’re building a marketing plan for your mobile app, or writing a creative for an ad to promote your app or dig deep in numbers for your current app user acquisition campaign. It doesn’t matter, what matter is that these moments are rare and precious. This is when a breakthrough moment may happen for your app project and you can finally nail a problem down. You may think that to achieve any goal, you need to be able to put your thoughts together, it feels like that, right? In fact, it’s about being able shut down everything that is not relevant to what you’re doing right now. That is the key. vDo you think there is an app that could help you with that - to have such moments, have them more? Well, there is - it’s called Flow Lab and Clarize is here to tell us about the app and the story behind its 15x growth and gaining 5,000+ paying subscribers. Today’s Topics Include: Clarize path in business took off at Trivago as an International Brand Marketing Associate to become a Head of Marketing in the Flow Lab team to work hard on making sure the app takes off and grow its user base of loyal users quickly Flow Lab is a mental coach for peak performance app for you to be productive with your work and achieve your goals, removing destruction and helping people to focus on a specific task The story behind the app and how it was development App marketing channels Flow Lab team has been putting at work to connect the app with people App analytics for the app during tough times of iOS15 rollout The app users feedback Clarize take on the current state of offers with how we interact with mobile devices Android or iOS? iOS What features would Clarize miss most? In fact Clarize periodically leave her smartphone at home to give her a piece of mind, leaving the tech behind What’s missing from mobile app technology? Software features to strictly limit use of the smartphone Links and Resources: Clarize Marais LinkedIn profile. Flow Lab website. Quotes from Clarize Marais: "As you can imagine, from the beginning it was very important to distinguish Flow Lab from other big players like Calm, Headspace. And we aimed to educate people that it's only important to train body but also to train your mind. Before I cam across Flow Lab I also was not aware that it's possible to train your mind over time to become more focused and productive through meditation." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right - the app retargeting is doomed”. I think you shouldn’t be surprised by such reactions and remarks. We live pretty stressful lives right now, people tend to be emotionally triggered at anytime but these days especially. But there are emotions and there are data. Today we have Patrick, General Manager at Remerge, app retargeting company, to tell us about what is actually happening with app retargeting since the ATT introduction and back it up with data. Today’s Topics Include: Patrick's trajectory is from a traditional publishing company back in 2004 that was going digital to app retargeting company in 2019. What is the App Retargeting How come App Retargeting is still here, even though iOS app users have been switching to iOS 14 and iOS15 for months now Making the case why App Retargeting is a viable app marketing technique for brands to use Verticals and companies that use App Retargeting right now Reality check - Patrick's thoughts about what will be coming with IDFA deprecation versus what is actually happening now Android or iOS? iOS What features would Patrick miss most? Camera and Google Maps app What’s missing from mobile app technology? Better battery life, more apps for life enhancements. Links and Resources: Patrick Eichmann LinkedIn profile Remerge website. The State of App Retargeting report Quotes from Patrick Eichmann: “We’ve developed a dashboard that provided a view into what was happening from an operating system adoption rate perspective. And what it actually looks like to give you some more content, that is actually a 30 billion requests a day that are coming through that have IDFA associated with it. With Android, it’s still intact, there are maybe changes in the future but that makes up the lion share of available inventories now.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

To say that we live in a time of change would be a big understatement. Pick up any area of your life and you can find a substantial change there. Many changes were caused or accelerated by COVID-19 last year. In the mobile app industry specifically, a titanic shift was caused by the notion of privacy, the safety and ownership of people’s digital information. Questions such as “How people can protect their online data?”, “Should they let companies use their data, - even anonymized - for generating profit for those companies?” - today all these questions are being heavily debated all the time. In this episode, we want to help brands to better understand this new environment and to do so we’ve invited Patrick Mareuil, Managing Director EMEA at Airship, a mobile app experience platform. Today’s Topics Include: In a contrast with a famous way of how many Silicon Valley startups were launched - in a garage - Patrick and his partner launched their first company in early 2000 in a...kitchen. Today Patrick is a Managing Director of Europe, the Middle East and Africa regions at Airship, a mobile app experience company with more than a decade of experience under its belt. How brands should adapt to the new reality when mobile app user privacy is on the radar of all tech companies Lessons for brands after a year and a half of living and operating in the world where COVID-19 impacts every aspect of economy Mobile marketing strategy changes brands should consider Android or iOS? iOS What features would Patrick miss most? Camera and Google Maps app What’s missing from mobile app technology? Better battery life, more apps for life enhancements. Links and Resources: Patrick Mareuil LinkedIn profile Airship website Quotes from Patrick Mareuil: "I see these changes as a win for consumer privacy but it does create some challenges for a company, as you've said, have to adapt to that new era. There is gonna have to be some equal value change between the brands and the user and the users they want more control, they want more transparency and they open to data collection if the brands are able to bring them relevancy. Where there is that reciprocal value exchange that's when it's a win-win relationship." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

When you buy any digital product or service, you have two options. You pay for it or get it for “free.” Both have pros and cons, but the free option is intertwined with what we call in a society - Privacy. You should give your consent and be aware of the consequence of your action to collect personal data. Today’s guest is Martje Abeldt, Chief RevX Officer at RevX, the company that helps app marketers to acquire users programmatically and re-engage them, who talks about app user privacy. App tracking transparency (ATT) gives iOS app users the choice to accept or reject such data from being collected by developers. Today’s Topics Include: RevX: Platform made for growth, built for app marketers Remote World: Working across borders in different languages, cultures, and markets ATT Assessment, Framework, Feedback: It’s just marketing - not much has changed Free Internet: Came along because of advertisements to sponsor content (good or bad) Advertising Budgets: Where and what can still be measured and targeted? Best Practices: Use first-party data, comply with privacy framework to target audience App Users: How can you be private if you spend more time online - it’s a contradiction Android or iOS? Both - opts into everything for professional reasons What features would Martje miss most? Ability to call a cab What’s missing from mobile app technology? Virtual reality becoming reality and more practical Links and Resources: Martje Abeldt on LinkedIn RevX App Tracking Transparency (ATT) SKAdNetwork - Apple Developer Documentation Quotes from Martje Abeldt: “As an aggregate, it’s technology, it’s people, and it’s also reach.” “We need to be where our clients are. We need to understand what they need. So, the closer we are to them, the easier it is for us.” “Are privacy regulations enough, basically, to serve the consumer and the individual, or do we have to improve them?” “People are spending more and more and more time online. So, how can people become more private if they spend more time on the internet where everything is about data. It’s impossible.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

What does it take to create a mobile app to succeed on a highly competitive e-commerce market? Do you remember a few years ago we used to hear this catchy phrase “Yep, there is an app for that!”. It was about the novelty of mobile apps. Well, today with several million mobile apps in the world, you don’t hear it anymore. The days of that mantra are over. These days, a mobile app is a vehicle for an e-commerce business to reach out its customers on mobile and improve their user experience. There is just no other way around it - every app project requires a long-term marketing strategy to succeed on a highly competitive landscape. So we invited Ritam to help us to tackle this tough question - what are the essential ingredients of a modern mobile app design. Today’s Topics Include: ✔️ Ritam’s path – from a management consulting practice as well system integration and technology practice, working with investment and commercial banks to founding an app design and development company with 90+ team and expertise in all areas of a modern app development. ✔️ Studio graphene is UK headquartered app development company with studios in Delhi, Lisbon and Geneva ✔️ Goal Setting, Impact Mapping, Prototyping and Specification Writing – as the 4 pillars of a modern app development ✔️ New trends in app development Ritam welcomes and the ones he is not a fan of ✔️On which side of the Android & iOS duopoly Ritam is? iOS ✔️ What apps would Ritam miss the most if he leaves the smartphone home. Google Maps ✔️ What hardware / software features Ritam is waiting for? Both mobile hardware and software healthcare related innovations. Links and Resources: Ritam Ghandi Linkedin profile. Studio Graphene website. Quotes from Ritam Gandhi: “I think it’s very interesting topic because what is design? Is design a visual element, is design how you think about it, the user experience." "A lot of the times you don’t really understand what it is that you are building until sometimes you see it" "Specification and the detail behind every feature is key to make sure things won’t get lost in translation.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

iOS 14.5. If you aren’t in the app marketing industry, this version number of the Apple’s mobile operating system won’t tell about the whole drama associated with it. It is just what the Settings app on your iPhone suggested you to update your smartphone with. That’s it. But if your job is to promote mobile apps, I bet you’ve been following the fallout of its release by Apple this spring real close. In this episode Guido sheds light on what’s going on with App Retargeting, iOS versus Android ad campaigns shift, IDFA and more. Today’s Topics Include: ✔️Guido started his career as a Search Engine Optimization specialist in a small but vibrant and dynamic Argentinian tech community ✔️ Jampp, part of the Affle company, is a programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. ✔️ The update on what's going with app retargeting, after Apple's introduction of its ATT (App Tracking Transparency) framework early on this year. ✔️ Reality check on the current status of IDFA - are people really rejecting app tracking in messes as many people afraid they will a few months ago? ✔️ With all recent updates what's coming up next for the mobile app industry? ✔️On which side of the Android & iOS duopoly Guido is? iOS on his iPhone 12 Pro ✔️ What apps would Guido miss the most if he leaves the smartphone home. Google Maps ✔️ What hardware / software features Guido is waiting for? Augmented Reality tech Links and Resources: Guido Crego Linkedin profile. Jampp website. Jampp iOS 14 resources section. Quotes from Guido Crego: "Argentina is actually a pretty interesting place for tech, although the internal market is small, a lot of successful companies in Latin Americas are started from Argentina. The reality is when it comes to the split per operating system, it changes a lot depending on the region mostly because, as you may know, different markets and different countries in the world will have different penetration of operating systems. In places like Latin America they are really big on Android and iOS is not that big. The reality is we are all learning, advertisers are learning how to do it, DSPs are learning how to do it and MMPs are learning how to do it (work with SKADnetwork efficiently)" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

As you're reading these lines, around the world dozens and dozens of app marketing teams work on brainstorming new ideas to give their app a leg up on competition. They crunch data from app analytics tools, trying to figure out why people churn away from their app, decide on plugging in a new app user acquisition channel and so on. The list is endless. If you put together all those activities together you get the App Lifecycle marketing notion - a holistic view on an app marketing, when all activities are viewed as a part of the general picture. It's about long term strategy and being able to think a few steps ahead and plan ahead. In this episode we have Fouad Saeidi, CEO of App Growth Network to walk you through the app marketing funnel that is at the base of the App Lifecycle marketing. Today’s Topics Include: ✔️Fouad has been in digital marketing in over a decade. Started at a mobile games startup in 2013, in 2018 he founded App Growth Network - currently one of the leading app marketing agencies on the market. ✔️ App Growth Network is an app marketing agency with over 250 mobile apps under its marketing belt. ✔️ What is App Lifecycle marketing ✔️ Marketing funnel and its stages ✔️App user acquisition, activation, retention and monetization ✔️ On which side of the Android & iOS duopoly Fouad is? iOS on his beloved iPhone 12 Pro ✔️ What apps would Fouad miss the most if he leaves the smartphone home. Slack :-) ✔️ What hardware / software features Fouad is waiting for? Small thinks like unread feature for Messages app. Links and Resources: Fouad Saeidi Linkedin Profile Fouad Saeidi email - [email protected] App Growth Network website. Quotes from Fouad Saeidi: "A Lifecycle marketing is about creating an effective strategy that meet customers' needs at the right stage. The first step is obviously to focus on the value proposition - how is my product is different? You are just launching a product, do you really want that million (of users) right now? Or do you want to have thousand to ten thousand downloads to validate every stage of the product? " Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

One of the pillars of the app marketing are formats - how information about apps is packed and presented to people on various advertising platforms. It's one thing when it's about connecting via ads a mobile app with people who need that app, it's another when retaining app users is at stake. Mobile app users churn is a continuous challenge app marketers face around the globe, from small indie developers start-ups to big app development powerhouses and brands. There is a number of ad formats at app marketers disposal - Banners, Interstitial, Video, pop-up, pop-under and more and you may think that you know them all and there is no room for innovation. Wrong. There is. And Aykut is here to tell us about the story format. Today’s Topics Include: ✔️Storyly is a platform to bring social media content into the app, as well as to create and publish content from scratch ✔️The story format can be that edge, new angle, that distinctive feature that app marketers are looking for to set their apps apart from competition ✔️ It works for both indie developers and big brands, it's a matter of what content they publish via their social media channels ✔️Don't overwhelm your app users via content you're publishing from your social media channel packed in the story format. ✔️ On which side of the Android & iOS duopoly Aykut is? iOS on his beloved iPhone 12 Mini ✔️ What apps would Aykut miss the most if he leaves the smartphone home. Pokemon GO :-) ✔️ What new app technologies is Aykut most excited about? Machine Learning to process all personal information on the device to keep it secure, out of reach of hackers. Links and Resources: Aykut Bal Linkedin profile. Storyly website. Quotes from Aykut Bal: "How to engage users was at the center of it all. When you fail to engage your app users, you're loosing them. The cheapest way to grow is not acquiring the users in the cheapest way but keeping them inside the app." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Every app marketer is on a quest to acquire more users for her or his app. Today’s app marketing toolbox consists of such well time-proven tools as App Store Optimization, Paid User Acquisition via ad networks, paid ads platforms from Facebook, Google, Twitter, Pinterest and such, as well as content marketing, PR, ads in podcasts, on TV, radio and even good old outdoor ads. But when it comes to iOS apps specifically, the Apple’s Search Ads stands out as one of the most powerful weapons in the app marketer’s arsenal. The platform has gone through a few years of evolution to become an effective tool to drive iOS app installs on multiple markets. In this episode we have Yusuf Barutcu of SearchAds.com to tell us about how to use this platform efficiently and scale up your app user acquisition campaign. Today’s Topics Include: ✔️ Yusuf began his career in e-commerce and for the last 12 years he’s been an app search marketer, spending the last 2+ years in the SearchAds.com team ✔️ SearchAds.com helps app marketers to plug Apple’s Search Ads to their overall app user acquisition campaigns and have a holistic view on their UA efforts. It provides tools you need to find the best keywords, scale your marketing campaigns, and to be at the top of App Store search. ✔️ 60% of all iOS app downloads are driven by search - hence Search Ads is the must platform to use ✔️ The core of a successful Search Ads campaign is to define as much keywords relevant to your app as possible ✔️ Always consider a broader context than your app’s purpose to discover additional keywords to drive app installs ✔️ Make sure you bid on keywords that present your brand to avoid loosing traffic to your competitors ✔️ To market your app on 60 markets for dozens of keywords you need to use automation tools, unless you are a super human ✔️ iOS15 Custom Pages bring new capabilities for the visual creatives on the iOS App Store. ✔️ Search is a source of a high quality traffic, people open up the App Store app to search with an intent to find a specific app ✔️ On which side of the Android & iOS duopoly Yusuf is? iOS (and never looked back) ✔️ What apps would Nick miss the most if he leaves the smartphone home. Slack :-) Links and Resources: Yusuf Barutcu LinkedIn profile Search Ads website - https://searchads.com Quoеtes from Yusuf Barutcu: "The main quality traffic generator is search. Because there have an intent to get what they after, so if what they after is what you have then you should be there. Once you follow the right strategy, well - bingo, it’s not a rocket science and you can easily grow your business. To speak loudly about that, at Mobile Action platform we have around 6 million keyword crawled every day." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Year in, year out Apple has been improving its mobile operating system that every iPhone runs on - the iOS. This year its 15th version has just hit the market. In some years, Apple’s focus is on introducing new features, others on polishing some features, sometimes they don’t get a particular feature right from the first shot and they need to revisit it again next year - Apple’s engineers are human beings, like you and me. In particular, amongst all these updates there are some that are of interest to mobile app marketers. Today we’ll cover such updates introduced with iOS 15 and we have Dave Bell, CEO of Gummicube, a leader in providing Big Data Analytics for the App Stores, which is used for App Store Optimization, Mobile Marketing and Market Analysis, here to tell all about it. Today’s Topics Include: ✔️Dave's been in the mobile marketing space since 1999, actually was among developers who created and published apps for featured phones, before the rise of Apple's iOS App Store for the iPhone. ✔️Gummicube is the oldest North America-based App Store Optimization company, more than 11 years on the market, built the tech to help app marketers to understand how the app stores work from an app marketing perspective. ✔️Apple's focus with iOS, as well as in general, is app users' data privacy and creating a more robust experience for app marketers. ✔️iOS 15 beta feature Private Relay, which is essentially Apple's VPN - another Apple's step in the direction of replacing iOS apps developed by a third party, when the stakes are high, like in the case of iOS app users privacy and data safety. ✔️Updates for the iOS's Spotlight ✔️A/B testing solution for iOS ✔️Custom Product Pages ✔️Searchable In-App Events ✔️SKAdNetwork enhancements ✔️App Clips updates ✔️Dave's iOS 15 favorite features Links and Resources: Dave Bell's Linkedin profile Gummicube website. Quotes from Dave Bell: "Apple is moving in the direction when they are going to make it more convinient for their user to stay with Apple ecosystem. Frankly, if you're looking at the amount of time people spend in mobile apps versus websites, I think the statistics is 88% of the time is being spent in the mobile app versus web. But I think that actually the reality of In-App Events is going to be much more broad because of this in even in apps, you know, categories you wouldn't think of, like Productivity, Utilities simply because in-app events are re-engagement ASO." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

We are more than a year and a half into this pandemic and, aside from the multiple challenges it’s brought into our lives, there is this one - are you ready to volunteer to help others, providing your business’s services for free? Are you entirely focused on your own survival or you are willing to help people to relieve some of the challenges they’re going through? In this episode, Nick, Managing Partner at Swenson He - award-winning digital development company, will tell us the story of how his company's commitment to help people in need hit by COVID-19 and more. Today’s Topics Include: ✔️Nick's story starts at MIT, where he was studying to become a bio-engineer and met his future co-founder and COO of Swenson HE Chao He, with whom he shared the same passion about new digital experiences. Nick has been fascinated with building the bridge between digital and the real world and understanding how to make this bridge useful for people based on their perception of it. ✔️Swenson HE is a software development company that works on both mobile and desktop software projects. Their portfolio ranges from Fortune 500 companies to small clients with unique needs. ✔️Luckily Nick's company team was already in the business of changing their operations to understand how they can work remotely prior to COVID-19 and hence the pandemic didn't hit hard his team. ✔️Watching how other businesses were impacted by the pandemic, Nick's team decided to figure out how they can help the most and make the biggest impact. That effort lead to launching several projects, one example was working with the Reach Project to build a platform for their latest initiative: feeding the “Invisible Aggies,” essential employees on the Texas A&M campus, who have been laid off due to Covid19. ✔️The most challenging part of any app development project - engagement, making sure people interact with the app and it brings them real value. ✔️Today innovation in app design is about figuring out how to develop apps that meet today's standards of Gen Ze. ✔️It's hard to pinpoint what today's cutting-edge tech will eventually stay or will be left in the dust over time. ✔️ On which side of the Android & iOS duopoly Sacha is? iOS ✔️ What apps would Nick miss the most if he leaves the smartphone home. Email. Links and Resources: Nick Swenson Linkedin profile Swenson He website. Quotes from Nick Swenson: "Digital experiences are about this transitioning between the digial world and a real world and understanding how users interact with an interface and how they think, desicions they make. It's very much is in some cases is a psychology problem. If you aren't innnovating you already behind." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

One of the biggest differences in a life of a marketer, from let’s say, 10 years ago is that today a big chunk, of not entire, marketing campaign that she or he runs for a brand's product or service takes place on social media. But the reason why marketing on social media really works is people. Influencers Or Creators. Now question is - how much do they charge? Well, the answer is classic - it depends. It depends on a particular social media platform and other factors. Today we’ve got Joe Sinkwitz, CEO at Intellinfluence marketing platform that helps brands partner with key influencers to achieve better results, to riddle this question for you. Today’s Topics Include: ✔️Joe is a veteran of digital marketing, spending a quarter of a century in this area and Intellinfluence his latest creation. ✔️Intellifluence is the largest warm contact Influencer marketing network ✔️How the idea to issue the 2021 Influencer Compensation Report came about and what did it take ✔️How much does it take to launch a marketing campaign via Influencers on Instagram ✔️How much do Influencers charge for a marketing campaign on Twitter and who are the biggest Influencers on Twitter ✔️What would be a marketing budget to fun an Influencer marketing campaign via Influencers on YouTube ✔️What is a ballpark for a marketing campaign via Influencers on TikTok. ✔️What are the biggest takeaways from the report for brands ✔️Influencer versus Creator - what's the difference and what brands should know about each. ✔️ On which side of the Android & iOS duopoly Sacha is? iOS ✔️ What apps would Joe miss the most if he leaves the smartphone home. You would be surprised - good old making calls :-) ✔️ What is missing from mobile app technology? The mix of AR with auto-translation makes traveling easier. Links and Resources: Joe Sinkwitz Linkedin profile Intellinfluence website 2021 Influencer Compensation Report Quotes from Joe Sinkwitz: "The hard part was getting people to fill up the survey So the data absolutely will be skewed towards micro-influencers internet network but it's really interesting just to see how they felt about everyone. The coolest thing that came out 41% felt that brand is not pitching them the right amounts." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Even if you aren’t a tech pundit, who has been following all stories about social media companies, inevitably you stumble upon a breaking story about Facebook, Instagram, YouTube, TikTok that talks about their negative impact on our society, on teenagers’ mental health and even on the democracy itself. You may get an impression that there is no way how you can design a social network differently, so you won’t get such a flip side. But that’s not the case and Sacha, CEO of Yubo, will tell us how it’s actually possible to achieve. Today’s Topics Include: ✔️Sacha is on a mission to improve how people interact online, hence his involvement into developing multiple social media apps prior to Yubo ✔️Yubo is a social media platform for Gen Z to interact with each other in small groups ✔️ It doesn't compete with big social media platforms like Twitch, TikTok, Instagram, Snapchat. ✔️ Yubo is the social media app that doesn't push its users to be hooked on such concepts as Likes, Comments and Followers. ✔️ The app applies 8 age-verification procedures to make sure it has on board legit age users only ✔️ The platform is ads free, it's freemium based with paid options & subscriptions to get more engagement ✔️ Yubo is used by Gen Z on their leisure time - after school, on weekends or holidays ✔️ Once COVID-19 hit both usage and engagement shot up ✔️ Yubo is available on both iOS and Android but the bulk of users on iOS ✔️ On which side of the Android & iOS duopoly Sacha is? iOS ✔️ What apps would Nico miss the most if he leaves the smartphone home. Good old placing calls function :-) ✔️ What is missing from mobile app technology? Links and Resources: Sacha Linkedin profile Yubo website Quotes from Sacha Lazimi: "...with the same mission "To improve how people meet each other and connect online" Yubo is just an iteration of what I've done with my co-founder and we always have the same mission. Yubo is a social platform to socialize online all over the world and designed for Generation Z. It's a public space where you have a small group that interacting publicly through video, audio and chat." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

On the enormous landscape of mobile apps, there are two special categories that have been grabbing a lot of businesses attention - SAAS (stands for Software As a Service) and App Subscriptions. Both generate tens of millions of dollars for such companies as Slack, HULU, Netflix, Spotify and others. While there are obvious differences between these two, like it's a lot easier to get loads of users for a SAAS app (because all these people are employees of a particular company) as opposed to doing your best to reach out people who will benefit from an App Subscription app, but there are similarities too. In this episode we've got Nico Wittenborn from Adjacent to tell us about these similarities and lessons that can be applied from the world of SAAS apps to the App Subscriptions. Today’s Topics Include: ✔️Nico's career's trajectory: from re-selling refurbished iPhones to investing into big SAAS apps ✔️What is an App Subscription ✔️App Subscription model advantages and limitations ✔️Enterprise SAAS vs. Consumer App Subscription model ✔️SAAS and App Subscription apps growth indicators ✔️What's coming up in the mobile space ✔️ Android or iOS? both iOS and Android ✔️ What apps would Nico miss the most if he leaves the smartphone home. Not much, he does leave it on purpose to limit the time he interacts with the phone ✔️ What is missing from mobile app technology? Having better tools for the smartphone screen time moderation Links and Resources: Nico's Linkedin profile Quotes from Nico Wittenborn: "Yeah, it did. It sounds like a bit of exaggeration but in retrospect the iPhone definitely changed my trajectory. It's not really new that we pay for something on a recurrent basis that we use for a long time, it's just for software it seems to be the evolution - first we paid for a license once for a product on a CD and now we pay on a monthly basis The interesting thing is that after one or two years, if the company is still stick around, they're flatting out in terms of their reach and retention and so there might be a big drop in the first year for a company with an app subscription but the second year they almost don't drop anymore" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

At this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both - App Store Optimization to get native traffic and run paid search, among many performance marketing, ad campaigns. It’s given. But the question they may have - what about bidding on their brand keywords? Should they do that? They’ve heard other folks do it and now they’re trying to answer this question for themselves. In this episode, we have Simon Thillay, Head of ASO at Apptweak, the leading ASO tool driven by data science, to riddle this question for you. Today’s Topics Include: ✔️Simon’s trajectory in business: from a small mobile game studio, to Deezer and finally one of the leading App Store Optimization agencies. ✔️Apptweak - ASO and marketing intelligence tool, covering both major app stores and expanding beyond to cover the Facebook Ads platform and more. ✔️Apple’s iOS 14.5 ATT framework and how it changes app marketers UA campaigns. ✔️Keywords cannibalism - what is it, how and why app brands need to pay attention to it closely. ✔️The role of ad creatives in the App Store Optimization, how app screenshots may help to communicate the app’s message to specific audiences. ✔️Apple’s A/B testing tool and custom landing pages - what should we expect ✔️ Android or iOS? iOS ✔️ What app features would Simon miss the most? Texting via WhatsApp and music streaming via Deezer ✔️ What is missing from mobile app technology? Offline mode for mobile games Links and Resources: Simon Thillay’s LinkedIn Apptweak website. Quotes from Simon Thillay: If you look at the direct impact of the ATT on Apple Search Ads it’s almost zero because Apple Seach Ads was the one marketing channel that was going to be exempted from it. If I’m seeing a small pirating app that is based on pirated shows on YouTube, I don’t think it’s possible anymore, but just for the sake of the argument, I won’t feel the same level of threat. This is where you need to think “ok, not every threat is equal” Don’t expect too much out of it, we still see a lot of people only now finding out what is ASO and thinking that they can get 300+ downloads just out of the thin air” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

ASO (aka App Store Optimization) has been an app marketing service for a quite a while. Soon after the Apple’s App Store was launched back in 2008, people began to wonder how to get more downloads for their apps on the store and Google Play market joined the party shortly after. It’s 2021 and it’s time to take a fresh look at ASO and see how it can actually work with other areas of the digital marketing , such as performance marketing, together. In this episode, Anton Tatarynovich, Senior ASO Consultant of Phiture, a multi award-winning mobile growth consultancy, tells us all about it. Today’s Topics Include: ✔️ Anton’s path: from a Sales Manager in a A/B testing company to the Senior Consultant at the top app marketing agency ✔️ Phiture - a hundred employee Berlin-based mobile agency with a broad spectrum app marketing expertise, famous for its Mobile Growth Stack concept ✔️ So what is App Store Optimization? ✔️ What ASO tools do we have and should use ✔️ How ASO and performance marketing can actually work together and feed each other with useful data ✔️ What results app marketers should reasonably expect from ASO plus performance marketing combo? ✔️ How ASO and Apple Search Ads can be useful to each other ✔️ What updates for app marketers has Apple’s WWDC 2021 brought? ✔️ Android or iOS? Actually both, no real preference here :-) ✔️ What app features would Seth miss most? Messaging via Telegram and listening music on Spotify ✔️ What is missing from mobile app technology? Better Apple’s App Store experience, tech & financial media for GenZ Links and Resources: Anton’s LinkedIn profile Phiture website. Quotes from Anton Tatarynovich: I think a lot of companies still approach ASO as new, even though it’s been around for a quite a few years. Essential ASO tools - two main ones, obviously the App Store Connect and Google Play Store Console. That’s pretty much are high level analytics what we check day to day to understand how the app is doing. It’s really the key to align performance marketing and ASO for apps, especially when the sheer of downloads coming from paid sources is substantial. Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Everybody loves music, right? Maybe not the same music, but all the songs you want to hear are at your fingertips. What if you want to do more than just listen, like create and write music? Our today’s guest, to tell you the story of an app growth, is Seth Miller, CEO at Rapchat, which lets you create music and beats without using a computer to be heard, record, share, and get noticed. Today’s Topics Include: ✔️ Rhyme Time: It’s like Snapchat for rap, so just call it Rapchat ✔️ Game Changer: Viral loop of ability to create and share songs with more than friends ✔️ Retention: Build a great product/product-market fit to minimize app users’ churn ✔️ Recording Studio: Too many core features can clutter the music experience ✔️ Product Market Fit: Qualitative survey data positively impacts engagement and retention ✔️ Business Models and Monetization: Rapchat went from ads to subscription products ✔️ Seth’s Key Takeaways: Don’t get lost in the sauce as you start to scale your app ✔️ Back to Basics: Who’s coming and why? Clarify and analyze user research and data ✔️ Android or iOS? iOS ✔️ What app features would Seth miss most? Sleep tracker and Twitter ✔️ What is missing from mobile app technology? Ability to turn off all notifications and distractions Links and Resources: Seth Miller on Twitter Rapchat Quotes from Seth Miller: “It’s like Snapchat for rap.” “Rapchat - the easiest way to make music on your phone. We really put a recording studio in your pocket for the everyday artist.” “Build your own philosophy, your own system, and figure out what works for your product, your users.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

The app growth is the most popular and challenging topic among mobile app marketers. Pull away couple app marketers, get them some coffee and chances are they will drag you into a conversation about mobile app growth. A mobile app lifecycle is a marathon that, like any other growth of a 🌱, crystal, 👶, it requires knowledge, planning and dedication. In this episode Nicole Chin, growth marketer at Mindvalley will tell you how to approach an app growth as a system and even somewhat automate it. Today’s Topics Include: ✔️ Nicole’s path: from a management consulting to a growth marketer at Mindvalley ✔️ Mindvalley - a subscription-based app tech platform to sells online courses with a mindset of a startup, even after being for years on the market ✔️ AARRR - acquisition, activation, retention, referral, revenue, what the marketing funnel is all about. ✔️ App growth as a system, a holistic look at growing your mobile app ✔️ Is it possible to automate app growth? ✔️ How long should you wait to let your app audience to check out your app to see if it works for them? ✔️ How to get people who aren’t your app loyal core users to get back to your app? What puts they away? ✔️ Strategies to achieve mobile app users retention. Achieve the real engagement with the app, not clicking on the app for the sake of inflating the MAU to report your share holders on a quarter financial call. ✔️ The hardest part of the mobile app growth business ✔️ iOS vs. Android: iOS ✔️ First mobile phone: Nokia ✔️ Smartphone feature Nicole would miss the most leaving the phone at home: taking picture to stay safe from harassment on the street. ✔️ New software / hardware features Nicole would love to get on her iPhone: totally happy with what it does for her now. Links and Resources: Nicole LinkedIn profile: Nicole Chin Mindvalley website - https://www.mindvalley.com/ Quotes from Nicole Chin: There is a foundation that an app and a business has to reach first and it’s a product / market fit. A lot of times if you don’t reach a product / market fit, no matter what you do it’s gonna be difficult to growth. It’s not a one size fits all, even within your product you can really drill down further for 20% who are coming back and what about the other 80%? What you really want to know whether or not there is any traction for the app. So it’s really defined by users, installs and downloads. Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

It’s mostly certain that many of you may being following so-called influencers on social media. You may follow Kim Kardasian or The Rock on Instagram or one of the came-out-of-nowhere girl or guy on TikTok who turned out to be so cool. And every once in a while you may even buy something that they introduced you to in videos. In other words - you know what is Influencer marketing first hand. By now - it’s a huge industry. On this episode we have Lucia of TATAM.digital influencer marketing agency to tell you about why and how this brand new kind of online marketing can help you acquire users for your beloved app. Today’s Topics Include: ✔️ Lucia’s path from Unilever to own influencer marketing agency to promote mobile apps ✔️ TATAM.digital - influencer marketing with focus on performance to advertise subscription-based mobile apps ✔️ Influencer marketing KPIs tracking is real. Full stop. ✔️ Influencer marketing powers incrementality for a mobile app user acquisition. It provides less intermediary steps between a person’s intent and an instance of a mobile app download. ✔️ Influencer marketing works for any kind of a mobile app. ✔️ Influencers can give future app users the best video intro that will make it crisp and clear what the app is about and how to use it. ✔️ In the world of iOS 14.5 Influencer marketing has a leg up against social media ad platforms and networks - it does not imply collecting and using mobile app users personal data. ✔️ As time goes by, more and more companies jump on using Influencer marketing to acquire users but still - marketers may don’t use analytical tools to track Influencer marketing campaign performance ✔️ Scammers continue to muddy the water of Influencer marketing and this is what Lucia would really love to see going away. ✔️ iOS vs. Android: iOS ✔️ First mobile Lucia owned was Alcatel T-331 ✔️ The mobile tech Lucia can’t live without is Apple Pay. No cash. Mobile payments only. Links and Resources: Lucia LinkedIn profile: Lucia Aguilar Lucia Instagram profile: @luliinvierte TATAM.digital website - TATAM.digital Quotes from Lucia Aguilar: I think they (people who believe it’s impossible to track KPIs for Influencer marketing) like 60 years behind. Great influencers are great content creators and communicators. I haven’t found one (an app category for which Influencer marketing doesn’t work) Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Every June, software developers around the world eagerly wait for Apple to release what it has in store for them. Usually, it’s technical iOS and marketing application updates. Today’s guest is Justin Welter, VP of Brand Performance and Business Development at AdColony, which is a mobile in-app video network that helps publishers monetize their content through video ads. Today’s Topics Include: ✔️ WWDC 2021: Apple announced APIs that’ll be easy for developers to use and save time ✔️ A/B Testing: Apple adds this feature that’s especially important for growth marketers ✔️ App developers still waiting for more info and insights from Apple about changes ✔️ Favorite Part of WWDC21: At the very end when earnings were announced ✔️ Apple’s armageddon? ATT impact was better than expected opt-in rates, best practices ✔️ Marketing 101: How well do you know your customers? What’s the benefit? ✔️ Android or iOS? iOS ✔️ What app features would Justin miss most? Google Maps ✔️ What is missing from mobile app technology? Reduce addiction to phone use Links and Resources: Justin Welter on LinkedIn AdColony Apple Worldwide Developers Conference (WWDC21) App Tracking Transparency (ATT) Privacy Protection Framework Quotes from Justin Welter: “Everybody knows apps, everybody has them.” “From a developer’s stand point is, I think first and foremost, the APIs that they announced are going to be very useful for developers.” “It feels like Apple had a big, kind of emphasis on the communication aspect of things.” “I certainly think that there are enough reasons for people to want to develop on iOS.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

In the 1980s, the world was all about personal computers. In the 1990s, computer games became a thing. Starting in 2009, the last decade has been about mobile apps. Why do apps either have a short lifetime and fail to find space in people’s lives, or are spectacularly successful because of implemented systems, processes, and frameworks? Today’s guest is Sean Casto, CEO at PreApps. Sean talks about the past, present, and future of the app marketing business. PreApps’s mission is to continue to be the #1 app marketing agency that provides world-class services designed to help launch and grow app businesses. Today’s Topics Include: ✔️ Launch Status: Development was fairly easily, but marketing to consumers was more difficult > ✔️ Why start PreApps? Support and implement the same systems, processes, and frameworks ✔️ PreApps Mission: Continue as #1 app marketing agency providing world-class services ✔️ Positive Impact: PreApps does what it does to transform the world for the better ✔️ People’s Needs: Same fundamentals, always wanting app marketing roadmap and path ✔️ Common Traits: Successful app businesses have two basic principles around customers ✔️ How does app destruction work? Pure innovation and ability to adapt to changes ✔️ App Business Owners: Fall in love with users, not products to solve their problems ✔️ App Growth Marketing: Hacks are not sustainable, make app unique and irresistible ✔️ Pre-interested, pre-motivated, pre-qualified, and predisposed? Download app instantly ✔️ Virility and Retention: Apps don’t really go viral by accident, there’s a science to it ✔️ Win-Win Referral System: Incentives cause conversations, which lead to referrals ✔️ How apps make money? Value Ladder - combine every business model to make profit ✔️ App Features in the Future: Innovative technologies (i.e., cryptocurrency, AI, privacy) ✔️ Android or iOS? iOS ✔️ What app features would Sean miss most? Calendar ✔️ What is missing from mobile app technology? ✔️ Hardware: Make it thinner and lighter ✔️ Technology: Remove notifications and other distractions Links and Resources: Sean Casto on LinkedIn PreApps Apple Worldwide Developers Conference Quotes from Sean Casto: “Everyone was so passionate and excited about the products they were creating, but unfortunately, 98% of them failed to be discovered.” “It still continues to be the wild, wild west as Apple and Google algorithms continue to figure things out and adapt with modern times.” “Any successful app business really comes down to two basic principles: 1) Attract high-quality, high-value customers at an affordable cost, and 2) Retain, nurture, and grow the value of your customers.” “Growth marketing is really the process of driving your users to your app to download your app and purchase what you’re offering while increasing the appreciation of your app in the process.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry. Today’s guest is Luca Mastrorocco, co-founder of REPLUG, a mobile app marketing consulting agency based in Berlin. Luca talks about a holistic approach to app growth scaling. Today’s Topics Include: ✔️ REPLUG: Services include ASO, paid acquisition, retention/CRM, and tracking/ analytics ✔️ Rocket Analogy: Upgrowth business approach that’s simple to understand, communicate ✔️ Digital Infrastructure: Engine is the basis of the app that makes everything work properly ✔️ User Acquisition (UA): Plays role in upgrowth strategy from organic, paid perspectives ✔️ Acquisition Process: Meaningful conversion funnel goes from download to monetization ✔️ UX and UI: Make sure marketing works hand-in-hand with look and feel of product ✔️ Engagement: No business wants to just acquire users for the sake of it ✔️ External Factors: App growth depends on market conditions, competition, and COVID ✔️ Android or iOS? iOS ✔️ What app features would Luca miss most? Calendar ✔️ What is missing from mobile app technology? Virtual reality (VR) and surround sound Links and Resources: REPLUG Luca Mastrorocco on LinkedIn Luca Mastrorocco on Twitter Luca Mastrorocco’s Email Quotes from Luca Mastrorocco: “Without the right infrastructure, obviously, the app cannot really work properly. We like to give the digital infrastructure or the infrastructure of the app a very prominent role in our work.” “Conversion fund is being how we make sure that we don’t just stop where our user downloads. We make sure to convert them into paying users.” “We really care about the look and feel of the app.” “No business wants to just acquire users for the sake of it.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Most of us wake up in the morning, check the weather, then the traffic on the way to work, unless your office isn’t your desk, sitting next to your bed, and of course, catch up on social media. Throughout your day, you spend time launching apps on your smartphone, smartwatch, or tablet. Today’s guest is Ariel Michaeli from Appfigures, which takes a holistic view on the app industry as a whole and provides insights on app trends. Appfigures offers ASO tools, analytics, and intelligence to optimize for more organic downloads. Today’s Topics Include: ✔️ Appfigures: All about building platforms and helping as many people as possible ✔️ Gamers and Brothers: Can we make a game for the iPhone and still pay our bills? ✔️ Word of Mouth: Eventually gave access to Appfigures and no longer making games ✔️ Most popular app categories: Before COVID (BC): Entertainment, games, and business After COVID (AC): Health and fitness, games, entertainment, and business Both BC and AC: Travel and business ✔️ Shift: Do you use an app to watch TV on a big screen or video stream to a small device? ✔️ Top Grossing App: YouTube, but Tik Tok is climbing the charts and taking over ✔️ Evergreen Hits: Apps that depend on want vs. need, such as hottest games and widgets ✔️ App Market Mindset: How big is the market and how much are users willing to pay? ✔️ Subscriptions are key to success or failure; always look at competitors and similar apps ✔️ ASO: Whether or not to allow apps to track and target users for search or organic ads ✔️ Android or iOS? iOS ✔️ What app features would Ariel miss most? Email ✔️ What is missing from mobile app technology? Augmented reality (AR) Links and Resources: Ariel Michaeli on Twitter Ariel Michaeli on LinkedIn Ariel Michaeli’s EmailAppfigures Mobile Download Index Quotes from Ariel Michaeli: “It’s always been for me about how can I build a platform that takes either something I’m really good at or something that I care about a lot or, something that I see me, myself using and turn it into a solution for as many people as possible.” “That’s how the idea of Appfigures was born. We needed some sort of platform to track our own data.” “It’s easier to have a service that has an app, even if the service is mostly reliant on an app.” “(App Market) For you to know that means the difference between success and failure.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

What are most app marketers doing this year compared to last year? Probably not what they planned on, which was incremental app growth techniques and trying new user acquisition channels. Instead, they are trying to adapt their businesses to the world because of COVID-19. Today’s guest is Lisa Kennelly, Chief Marketing Officer at Fishbrain. Lisa shares how Fishbrain has been dealing with the new app industry landscape and the app's growth story. Are you hooked on fishing? Today’s Topics Include: ✔️ Mentality of Marketing: Sense of what should work for locals and worldwide ✔️ Fishbrain: App for fishing—the world’s most popular hobby ✔️ Fishbrain Data: Who, what, where, when, why, and how to catch fish ✔️ eCommerce: If you’re going fishing, you need to spend money on fishing gear ✔️ Spirit of Community: Based on emotions and relationships between people ✔️ Fishbrain Growth: Fishing’s an activity you could do during COVID ✔️ Retention and Competition: Challenge to retain customers who go shopping elsewhere ✔️ Partnership Criteria: Providers of maps, boats, brands, and data research ✔️ Marketing Channels: Google, Facebook, Instagram, affiliates, influencers, native ads ✔️ Target Audience, not TikTok: Plenty of young users, but not the revenue drivers ✔️ Subscription Model: Fishbrain Pro offer adds data to add more value ✔️ Key Takeaways: People management takes more time and energy than expected ✔️ Android or iOS? iOS ✔️ What app features would Lisa miss most? Camera ✔️ What is missing from mobile app technology? Too much reliance on smartphones Links and Resources: Lisa Kennelly on LinkedIn Fishbrain Quotes from Lisa Kennelly: “Fishbrain is an app for fishing, and fishing is actually the world’s most popular hobby.” “Even if you personally are not into fishing, I bet you know somebody very close to you who is obsessed with fishing.” “We were able to take the social, turn that into utility, and in the last couple of years, we added in the eCommerce, as well. If you’re going fishing, of course you need to have a lot of fishing gear.” “How do you keep people motivated? How do you see when they need a break? How do you balance that and find ways to keep them engaged? That takes a lot of effort.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024