Ep. 77 The $15 Million Lesson
Built to Sell Radio · Hosted by John Warrillow, the creator of The Value Builder System™.
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Show Notes
Julie Pickens and her partner Mindee Hardin created Boogie Wipes, a moistened tissue Moms use so their sick kids can avoid a raw nose in cold season. They patented their formula and won orders from Rite Aid, Walmart and Target leading to annual revenue of $15 million.
But all was not well in Boogie land—in fact, the partners' relationship became strained when Hardin announced she wanted out, forcing Pickens to find a buyer for their company. The result would leave Pickens disappointed with her exit while partner Hardin had to file for bankruptcy.
What follows is a cautionary tale of what happens when partners decide to go their separate ways.