Ep 529 The Personal Brand Trap and how to slash a 3-Year Earn-Out to 9 Months Without Giving Up Value
Built to Sell Radio · John Warrillow
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The fastest way to make a service company unsellable is building it around a personal brand.
When clients hire you—because of your reputation, your name, and your specific expertise—you haven't built a business; you've built a high-paying job.
And as Gavin Bell realized, you can't sell a reputation.
Gavin was known as the "Facebook Ads Guy" in the UK. He was making good money, but he knew that to build a sellable asset, he had to fire himself as the face of the company.
He rebranded his firm from "Gavin Bell" to "Yatter," productized his service, and systematically removed himself from sales and delivery.
The result? He sold Yatter to a larger agency, Velstar, in a deal that closed just one minute before a major tax deadline.
In this episode of Built to Sell Radio, Gavin breaks down exactly how he made the switch.