Ep 500 After the Deal: Ben Leonard on Watching His $6M Business Fall Apart After the Exit
Built to Sell Radio · John Warrillow
June 27, 202557m 53s
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Show Notes
When Ben Leonard sold Beast Gear—a strength and conditioning equipment brand he built from his spare room into a business generating $6 million in revenue—he thought he'd made the deal of a lifetime.
He got 80% of the proceeds up front, agreed to a small earn-out, and became the face of Thrasio, the acquirer.
Then things started to go sideways.