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Ep 470 After the Deal: James Ashford on the Aftermath of Selling a 12-Employee Company for 8 Figures

Ep 470 After the Deal: James Ashford on the Aftermath of Selling a 12-Employee Company for 8 Figures

Built to Sell Radio · John Warrillow

November 29, 20241h 20m

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Show Notes

James Ashford built GoProposal with a clear goal: to sell. From designing the logo with potential acquirers in mind to rallying his team around the vision, James executed his plan with precision. The result? An eight-figure sale to Sage, a FTSE 100 company. But what happened after the deal?

In this week's Built to Sell Radio, part of our After the Deal series, James opens up about life post-exit. Selling a company can bring financial freedom, but as James reveals, it also comes with unexpected challenges.