Ep 442 Matt Dixon on Teaching Your Employees to Sell
Built to Sell Radio · John Warrillow
May 17, 202455m 25s
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Show Notes
This episode of Built to Sell Radio features Matt Dixon, author of the global bestseller, The Challenger Sale. Dixon became the de facto leader of the sales training world when Neil Rackham, author of "SPIN Selling," praised The Challenger Sale as "the most important advance in selling for many years."
If you're wondering how to get your people to sell as well as you do, this is your master class.