Ep. 38 Selling Your Company vs. Selling Your Product
Built to Sell Radio · Hosted by John Warrillow, the creator of The Value Builder System™.
April 6, 201636m 53s
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Show Notes
Natalie Susi started Bare Organic Mixers to supply low-cal cocktail mixers to bars and restaurants in southern California. Susi got her product into 300 locations before she decided to sell her company to a strategic acquirer in the organic foods industry. In order to maximize her take from the sale, Susi had to decide whether she was offering an acquirer the chance to buy her company or her product.