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Ep. 115 How to Get Negotiating Leverage When You're Desperate

Ep. 115 How to Get Negotiating Leverage When You're Desperate

Built to Sell Radio · Hosted by John Warrillow, the creator of The Value Builder System™.

November 2, 201737m 43s

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Show Notes

Chris Muench started C-Labs in 2008 to go after the burgeoning opportunities presented by the Internet-of-Things (IOT). He began by writing custom software applications that allowed one machine to talk to another. In 2014, he got the industrial giant TRUMPF International (no, not Trump) to acquire 30% of C-Labs, which gave him the cash to transform his service offering into a product.