Lindsay Tjepkema, Casted
As a career marketer, Lindsay Tjepkema was used to trying a lot of different strategies and seeing what works. She started to see one type of marketing consistently paying off, however — particularly for B2B brands. That's how she came up with the idea for Casted, a B2B podcast platform that makes it easy technically and in tiers of content for enterprise companies to create their own podcasts to reach their clients and potential customers.
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Show Notes
As a career marketer, Lindsay Tjepkema was used to trying a lot of different strategies and seeing what works. She started to see one type of marketing consistently paying off, however — particularly for B2B brands. That's how she came up with the idea for Casted, a B2B podcast platform that makes it easy technically and in tiers of content for enterprise companies to create their own podcasts to reach their clients and potential customers.
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