Creating cookware that won't poison you with Jordan Nathan
Many pots and pans on the market are coated in teflon, a poisonous chemical that can be harmful when it gets too hot. Luckily, there is an answer on the market — Caraway, a home goods brand that touts itself as being non-toxic but still high quality. Jordan Nathan founded the company after his own experience with Teflon poisoning that left him searching for a better — and healthier option. On this week’s episode of Found, Dom and Becca are joined by Nathan to discuss how he built a brand around aesthetically pleasing non-toxic home goods as we continue to dive into DTC companies.
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Many pots and pans on the market are coated in teflon, a poisonous chemical that can be harmful when it gets too hot. Luckily, there is an answer on the market — Caraway, a home goods brand that touts itself as being non-toxic but still high quality. Jordan Nathan founded the company after his own experience with Teflon poisoning that left him searching for a better — and healthier option. On this week’s episode of Found, Dom and Becca are joined by Nathan to discuss how he built a brand around aesthetically pleasing non-toxic home goods as we continue to dive into DTC companies.
In this conversation they discussed:
- Why being the last brand to fundraise can be a benefit to the company
- Sticking to the plan to bring Caraway to retail
- The product launch failure that almost killed the company before it started
(0:00) Introduction
(3:36) Creating non-toxic cookware
(7:31) Launching the brand
(13:05) Caraway Brand Strategy
(16:44) Expanding to new categories
(20:49) Influencer marketing
(25:25) Product launch failures
(29:20) Host discussion
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each
Connect with us:
- On Twitter
- On Instagram
- Via email: [email protected]