
Build It To Sell It: Home Service Secrets with Lance Bachmann
110 episodes — Page 1 of 3
From Garage to $100M: The Ismael Valdez Blueprint for Business Scaling!
Building, Scaling, and Exiting Home Service Businesses with Blake Miller!
Simplifying AI for contractors | Nick Ornitz!
You’re Replaceable… That’s Why You’re Failing!
From $0 to $36 Million: The Brutal Truth About Scaling a Roofing Empire
How to Sell Your Business to Private Equity: Secrets from Katie Donovan and Lance Bachmann
From $15k to 8 Figures: How We Built and Sold SHOCK in 8 Years
Your Business Isn’t Valuable… Here’s Why!
From $835K Debt to a $36 Million Exit: The Brutal Truth of Business Partnerships with Bryan Toff!
The Real Numbers Behind Selling a Roofing Company to PE
Ep 124Why Most People Never Achieve the American Dream
In this episode of the Build It To Sell It podcast, Lance Bachmann sits down with Stephen Martinez, the visionary behind the American Dream Event and ISmart Roofing. They dive deep into Stephen's journey from Houston to semi-pro soccer in England and eventually to becoming a powerhouse in the roofing and event space. They discuss the vital importance of financial literacy in the Hispanic community, how to apply high-level private equity strategies to blue-collar businesses, and why networking is the ultimate currency. Stephen and Lance also get real about their childhood struggles, the "Why Not Me?" mentality, and why they believe traditional work-life balance is a myth for those who want to win big. Main Topic and Key Points The primary focus of this episode is the intersection of entrepreneurship, financial literacy within the Hispanic community, and the mindset required to achieve the "American Dream". Financial Literacy and the Hispanic Community: Stephen Martinez discusses his mission to bring "white-collar" business strategies—such as understanding EBITDA and business valuations—to the "blue-collar" minority demographic. The American Dream Event: Martinez details the creation and growth of his conference, which focuses on business fundamentals, networking, and purpose-driven impact rather than just sales or partying. Overcoming the Victim Mentality: Both the host and guest share personal stories of traumatic childhoods, emphasizing the transition from asking "Why me?" to declaring "Why not me?". The Myth of Work-Life Balance: The host argues that there is no true balance for those striving to reach the top; instead, one must prioritize family and business above all else. Relentless Discipline: Success is attributed to three core pillars: discipline, work ethic, and consistency, combined with an understanding of "God's time".
Ep 123The Harsh Reality of Business Value: Stop Running a Job and Start Building an Asset
In this episode of the Build It to Sell It podcast, host Lance Bachmann sits down with Kaela Reedy, founder of Elevated HQ, to strip away the sugar-coating of business ownership in the home services industry. Kaela, whose "love language" is P&Ls and KPIs, discusses the critical gap between what contractors think their business is worth and the "unattractive" reality of its actual market value. The conversation dives into the "owner dependency" trap, warning that if your business can't survive a 30-day vacation without you, it isn't a premium asset; it's just a high-overhead job. Lance and Kaela also engage in a heated debate over dispatch fees, with Lance sharing how removing them tripled his bookings. From the psychological toll of "sellers' depression" to the staggering statistic that only 7% of listed businesses actually sell, this episode is a masterclass in financial readiness and operational excellence for contractors looking to exit on their own terms. Key Topics Include: The "Ugly Baby" Truth: Closing the gap between perception and reality in business valuations. The Dispatch Fee Debate: Why charging for a "hello" might be costing you millions in bookings. Financial Red Flags: Moving beyond revenue to understand true profitability and GP. Personal Readiness: Navigating the identity crisis and depression that often follows a successful exit. Special Offer: Kaela shares an exclusive 20% discount on Elevated HQ’s initial discovery package for Build It to Sell It listeners.
Ep 122Scale Without Chaos: The Real Strategy Behind Selling Your Business
In this episode of the Build Sell It podcast, we sit down with Jennifer Bagley, CEO of CI Web Group and co-founder of Just Start AI. We dive deep into the massive shift from traditional Google search to AI-driven autonomous agents and what it means for contractors and home service businesses. Jennifer reveals how she used AI to revolutionize her own agency—increasing speed and accuracy by 1,000x—and why she believes the traditional paid advertising model is dying. If you want to know how to outpace your competition using organic SEO, "agentic" workflows, and AI-first operating systems, this is a must-watch. Learn why "following the recipe" is the difference between a failing business and a $20M powerhouse. YouTube Tags Jennifer Bagley, CI Web Group, AI in marketing, Home Services Marketing, Contractor Marketing, SEO vs PPC, Autonomous AI Agents, Digital Marketing Trends 2026, Build Sell It Podcast, Business Automation, Lead Generation for Contractors.
Ep 121$700k in Hidden Revenue: The Simple Fix Most Contractors Miss!
In this episode of the Build to Sell podcast, host Lance Bachmann sits down with Josh Crouch, founder of Relentless Digital, to strip away the "shiny object" distractions in home service marketing. They dive deep into why the majority of contractors are wasting up to 85% of their PPC budgets and how to reclaim that lost revenue by focusing on internal data ownership. From the "low-hanging fruit" of local SEO and Google Business Profiles to the power of raw, unscripted video content, this conversation provides a roadmap for contractors to stop chasing leads and start building a predictable, scalable brand. Key Takeaways: The 50% vs. 80% Rule: Why moving your call booking rate is more valuable than buying more leads. PPC Accountability: How to audit your agency’s work and stop the "bleeding" of wasted ad spend. The "Authenticity" Advantage: Why being the face of your brand is the cheapest and most effective marketing strategy you have. Lead Aggregator Myths: The real truth about Home Advisor and Angie's List close rates. Want to learn more about Relentless Digital & Josh, go to https://www.relentless-digital.com/ for more information!
Ep 120Billionaire Secrets: Why You’re Stuck At Millionaire Status | JT Foxx
Are you an entrepreneur or a "dentist"? In this high-energy episode, JT Foxx (owner of 84 companies) joins Lance Bachmann to break down the brutal truth about what is holding you back from generational wealth. They dive deep into: The "Personal Exertion" Trap: Why your business stops when you do. Billionaire vs. Millionaire Thinking: Why simplifying is the key to scaling. The Art of the Exit: How to sell your business for 8x instead of 2x. Why "Winners Stay in the Room": The importance of discipline and professional networking. If you are a contractor or business owner looking to scale, systemize, and eventually sell your company, this conversation is a must-watch. JT Foxx shares insights from his interviews with billionaires and explains why "relational capital" is your most valuable asset.
Ep 119The Truth About Growing an HVAC Business From $2M to $9.3M
In this episode of The Build it to Sell it Podcast: Home Service Secrets with Lance Bachmann, Lance sits down with Tom and Karen from Vector to talk about what it really takes to grow a home service business the right way. This is not one of those fake internet business conversations where everyone pretends they are doing huge margins while scaling like crazy. Tom and Karen break down the real story behind growing their plumbing, electrical, and HVAC business from roughly $2M to $9.3M in just a few years, while Lance gives his straight take on branding, operational efficiency, financing, hiring, and building for an exit.
Ep 118Stop Losing Customers: Why CSR Training is Your Secret Growth Weapon
In this episode, Lance sits down with Brigham Dickinson from Power Selling Pros to discuss the often-overlooked impact of Customer Service Representatives (CSRs) on business growth and scalability. While many companies focus exclusively on training technicians, the speakers argue that neglecting CSR training leads to high turnover and missed revenue opportunities. 12 Key topics covered in this episode include: * The Power of CSR Training: Why CSRs are often the most important role in an organization for creating "wow" experiences and ensuring sales opportunities aren't lost to competitors. 3 * AI vs. Human Connection: A debate on the role of AI in the home service industry. While AI is useful for immediate lead capture, it cannot replace the trust and rapport built through human interaction. 4 * Incentivizing for Success: How providing clear incentives and attention to CSRs can transform them from simple phone answerers into high-performing "experience people" who actively sell service agreements. 5 * Lessons from Wrestling: Applying the discipline and "comfortable being uncomfortable" mindset from competitive wrestling to the business world. 6 * The "A-Team" vs. "B-Team": Insights into Brigham's call center model, where in-house CSRs (the A-Team) are pushed to outperform a high-level overflow team (the B-Team). 7 * Faith and Mindset: The foundational roles that faith, mental health, and physical fitness play in successful entrepreneurship and leadership. 8 Connect with Power Selling Pros: Visit powersellingpros.com to learn more about CSR and technician coaching, call monitoring, and their specialized booking services. Special thanks to our sponsors: Service Titan — The technology of choice for scaling and growing home service businesses to their full potential. Rilla — The preferred AI-powered, virtual ridealong software for outside sales teams, specifically in home services. Manage coaches and reps 8x faster, boost close rates by 40% through conversation intelligence, transcription, and instant insights.
Ep 117From Garage Startup to Industry Giant: The ServiceTitan Story with Ara Mahdessian!
In this episode of Build it to Sell it: Home Service Secrets with Lance Bachmann, Lance sits down with Ara Mahdessian, Co-Founder and CEO of ServiceTitan, to discuss the technology that helped modernize the trades. Ara shares the story of growing up in a contractor family, watching the challenges his parents faced running their business, and how that experience ultimately led to the creation of ServiceTitan. Together they break down the key drivers every contractor should track to grow their business, why adopting technology can dramatically increase profitability, and how understanding your numbers is critical to scaling past the early growth stages. They also discuss leadership, hiring great people, financial literacy, and how the next wave of automation and AI will reshape how home service businesses operate. If you want to build a company that scales, grows profitably, and eventually gives you the option to sell, this conversation delivers real-world insights from both sides of the industry.
Ep 116The BRUTAL Truth About Media, Money, and Manipulation- Keith Jones
Some conversations start with small talk—this one goes straight into the real stuff! What begins as a casual sit-down quickly turns into an unfiltered discussion about loss, resilience, and the moments in life that completely reshape who you are. From navigating personal tragedy to finding meaning in the hardest experiences, this conversation explores how adversity can forge purpose. Introducing Keith Jones, longtime NBC10 Philadelphia news anchor, Villanova professor, and one of the most recognizable media personalities in the region. Keith shares the deeply personal story that shaped his outlook on life after losing his girlfriend in his twenties—and how that experience ultimately led him to build a foundation in her honor and redefine his purpose. Along the way, we challenge the narratives around politics, branding, social media, and money—and explore why authenticity may be the most valuable asset anyone can have in business or life. This one is NOT to be missed! Don’t forget to give me a shoutout in the comments and make sure you hit that subscribe button.. You’re not gonna wanna miss my next guest! Thanks for the support and much love! Follow my guest at: -Instagram: https://www.instagram.com/keithjonesnews -Webpage: https://www.nbcphiladelphia.com/author/keith-jones -X: https://x.com/keithjones? -Facebook: https://www.facebook.com/KeithJonesNBC10/ -TikTok: https://www.tiktok.com/@keithjonesnews Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It With Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 115His Business Success Bought Him A Pro Basketball Team!
He bought a landscaping company for $50,000… built multiple businesses… started a pro basketball league… and now helps contractors make an extra six figures just by understanding their numbers. This conversation with Ian McCarthy was one of the most eye-opening we’ve had! This one went way deeper than I expected.. In this episode, we talked about how he built, sold, rebuilt, and scaled multiple companies, why most business owners are flying blind financially, and how his new course helps contractors stop guessing and start making money on purpose. If you’re in home services, construction, or any kind of business where margins matter, this episode is a real eye-opener! Don’t Miss These Special Episode Highlights: -The Hidden Reason Most Contractors Are Broke -From Landscaping to Pro Basketball -Make Profit Predictable, Not Hopeful **If you enjoyed this episode give me a shoutout in the comments and don’t forget to hit that subscribe button. It helps us reach more people, keep bringing on great guests, and keep building something real together. Follow my guest at: -Instagram: https://www.instagram.com/blueclawgroup_/ -Webpage: https://www.blueclawgroup.com/ -Facebook: https://www.facebook.com/ian.mccarthy.169/ Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It with Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 114Roofing Marketing Is a Scam If You Don’t Track This
Most contractors are selling to skeptical, “burned-before” homeowners… and then they wonder why nothing closes. In this episode, I sit down with Joseph Hughes (Contractor Dynamics) and we get BRUTELLY honest about the real problem in roofing marketing: uneducated buyers, zero trust, and contractors who think hiring an agency means they can stop paying attention. We talk accountability, why most agencies get fired even when results are good, how Joe trains roofers to become the “marketing GC,” and why buying leads isn’t marketing—it’s just panic with a credit card. Episode highlights -Why trust is at an all-time low and contractors are paying the price -Contractor Dynamics’ shift: training + coaching first, “done-for-you” second -The concept every roofer needs: your in-house marketing manager = the QB/GC -Why agencies fail: clients don’t track, don’t answer phones, don’t own outcomes -The dirty secret of digital: churn is baked into the agency model Here’s the reality: if you don’t trust your marketing numbers, you don’t have a marketing problem—you’ve got a leadership problem. Joe’s whole point is simple: stop hiring agencies like you’re ordering DoorDash and hoping your business shows up hot and ready. Be the CEO. Know the basics. Check the change history. And if you’re still chasing “instant leads” with no plan? Congrats—you’re not doing marketing… you’re just speed-running stress. See you Monday for another great episode! Follow my guest at: -Instagram: https://www.instagram.com/heyjosephhughes/?hl=en -Webpage: https://www.contractordynamics.com/ -Facebook: https://www.facebook.com/joseph.hughes.12935/ -TikTok: https://www.tiktok.com/@josephwhughes Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Follow my guest at: -Instagram: https://www.instagram.com/heyjosephhughes/?hl=en -Webpage: https://www.contractordynamics.com/ -Facebook: https://www.facebook.com/joseph.hughes.12935/ -TikTok: https://www.tiktok.com/@josephwhughes Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It With Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 113Your Employees Aren’t Lazy—Your Managers Suck (Here’s the Proof)
TRUTH TIME: Most hiring is a coin flip… and then owners act shocked when culture falls apart. In this episode, I sit down with Spencer Brannan from Culture Index—the assessment we use right here at LB Capital to stop guessing and start placing the right people in the right seats. We get into the uncomfortable reality– if you want to build anything that matters, you’re going to upset some people, and if you don’t hold people accountable, your business becomes a daycare. We also break down why “nice” doesn’t equal “sales,” why people really quit (hint: it’s not the company), and how one 60-second survey can save you years of bad hires. Episode Highlights NOT TO BE MISSED: -If Everyone Likes You, You’re a Wet Noodle -Stop Hiring Point Guards to Play Center -The Real Reason People Quit: The Frontline Manager -Why Interviews Lie and Data Doesn’t -Accountability Feels Like “Hate” to Undisciplined People Do yourself a favor—stop guessing, stop collecting resumes like Pokémon cards, and start building a team that can actually execute. Catch the next episode—because we’re not here to build a “nice” business… we’re here to build one that wins! Follow my guest at: -Webpage:https://www.cultureindex.com/ Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It with Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 112They Doubted a Woman Could Win in Roofing… Then This Happened
Texas roofing is the Wild West—no licensing, nonstop storm chaos, and a whole lot of companies flexing revenue while quietly bleeding cash. And I’ll say it again: if you’re doing $100M and it costs you $100M, I’m not impressed. In this episode, I sit down with Heather Hitchcock—founder and CEO of Royal Roofing in Houston—to talk about what it really takes to build a roofing company in one of the hardest markets in the country. We get into her social media strategy that generated leads with $0 ad spend, the brutal leadership lessons she learned the hard way, and why most contractors get stuck at $1–2M forever. HIGHLIGHTS YOU DON’T WANT TO MISS: -Women in Roofing -Profit Over Revenue -$0-Ad-Spend Lead Engine -Stop Reacting, Start Leading -Why Roofers Stay Stuck At $1–2M Here’s the reality: if you’re flexing revenue but not stacking profit, you’re not building a business—you’re building stress. Heather nailed it: great companies are built when leaders stop reacting. So stop chasing storms and start building systems… because if you don’t tighten the screws, your business will leak. And if you want more real-world breakdowns like this, stay locked in—next episode gets even more tactical. Follow my guest at: -Instagram: https://www.instagram.com/heatherhitchcock4/?hl=en -Webpage: https://heatherhitchcock.com/ https://royalroofingoftexas.com/ -Facebook: https://www.facebook.com/hhitchcock/ https://www.facebook.com/RoyalRoofingandConstructionofTexas Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It to Sell it: with Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 111Your Marketing Isn’t Broken—Your Phones Are (Here’s the Proof)
If your marketing “isn’t working,” I’d bet money it’s not your ads—it’s your business. Most home service companies aren’t losing because their marketing “doesn’t work.” They’re losing because they’re obsessed with the wrong things—arguing over ad costs while calls go unanswered, chasing more leads while close rates stay embarrassing, and treating marketing like random monthly tactics instead of a system. Today I’m sitting down with Brandon Rost of Be Marketing Solutions to break down the 2026 reality: AI is changing how people choose before they even click, Google is shrinking the battlefield, and the companies that win won’t be the ones with the biggest budget—they’ll be the ones with the tightest execution. Highlights: -Google is becoming a “one-choice” machine—AI overviews influence the decision before your website gets a chance. -Local search isn’t moving to ChatGPT yet in a meaningful way—Google still owns the local game. -If you drive 100 leads and only book 50, your marketing isn’t broken—your process is. -The CSR is the highest-leverage role in a home service company. **Here’s the reality check: marketing doesn’t fix broken operations—it only exposes them faster. If you want to grow, stop begging for more leads and start earning them by answering the phone, tightening your system, and becoming obsessed with execution. Follow my guest at: -Instagram: https://www.instagram.com/bemarketingsolutions/ -Webpage: https://bemarketing.com/ -X: https://x.com/_BEMarketing_ -Facebook: https://www.facebook.com/bemarketingsolutions/ Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It : With Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 110He Turned Christmas Lights Into a $10M Business- Started As A Joke!
Most people think money is the goal. Dan Uszaki, Athletic Director of Northern Burlington Schools and CEO of GLOW, created as a JOKE but now has taken off as a 20-acre winter attraction featuring millions of twinkling lights each holiday season! Proving that money is water—move it, don’t worship it. In this episode, we go from entitlement culture and raising tough kids… to building multiple businesses from scratch, scaling a massive seasonal operation, and why the “product” isn’t what makes you win—customer experience does. This episode proves that there are no “bad business ideas”; it's all about the execution. You Won’t Want To Miss.. -How a college joke turned into multiple real businesses -Why customer experience beats “perfect work” every time -The Christmas lights obsession that scaled into a massive attraction business -The 3 hardest lessons: say no, listen to customers, expect 24/7 grind -The real way to handle business partners when visions don’t align If you’re trying to build something real—this episode will change how you think about money, hard work, and what actually makes customers stay. Hit play, take notes, and start moving like an owner. Follow my guest at: -Instagram: https://www.instagram.com/visitglow/ -Webpage: https://www.visitglow.com/ -X: https://x.com/visitglow -Facebook: https://www.facebook.com/VisitGlowNJ Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast –Build It To Sell It with Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 109Stop Losing Leads Because You’re Not Following Up Fast Enough
You’ve got more tools than ever to see exactly what’s working in your marketing… and most business owners still run blind. They guess. They blame the agency. They bounce from vendor to vendor. And meanwhile, leads are leaking, follow-up is slow, and the marketplace forgets them. In this episode, I’m in Las Vegas with guest Aoife Roche of Intleacht AI System—straight out of Ireland, known as the “AI Queen”—and we’re getting brutally honest about what’s actually breaking contractor marketing right now: no visibility, bad tracking, slow speed-to-lead, and chasing shiny objects instead of building real systems. Episode Highlights You DON’T Wanna Miss! -Speed-to-lead wins -Track everything (no guesswork) -Follow-up beats “more leads” -Visibility = survival -Shift from rankings to AI recommendations If you’re still guessing where leads come from, hoping the phone rings, and blaming marketing when sales doesn’t follow up—this episode is your wake-up call: get visible, get measurable, and get systematic… or get forgotten. Follow my guest at: -Instagram: https://www.instagram.com/aoifejroche/?hl=en -Webpage: https://intleacht.ai/ -Facebook: https://www.facebook.com/aoifejroche/ Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It: With Lance Bachman Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 108FIX THIS HUGE BUSINESS ISSUE OVERNIGHT!
Missed Calls Are Ki11ing Your Business—This AI + Human Hybrid Books 400+ Jobs/Week While You Sleep (Contractors Are Waking Up FAST!). In this eye-opening episode, suave Italian powerhouse Federico Crivelli (from Avoca AI—YC-backed, exploding in the trades) sits down with me to reveal the brutal truth: AI isn't replacing your team—it's supercharging it. From 90%+ answer rates to human-in-the-loop rescues on angry callers, this hybrid tech is already boosting bookings from 10% to 70%+ for HVAC, plumbing, roofing, and electrical giants. Warning! If you're still letting calls go to voicemail after hours... you're about to feel the pain. AI is the biggest money shift in home services history—get in early or get left behind. Ready to stop losing leads and book jobs while you sleep? It’s time to elevate your business! Follow my guest at: -Webpage: https://www.avoca.ai/ -Facebook: https://www.facebook.com/AvocaAI Follow me on all Social Media: @LanceBachmann Build It To Sell It with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It with Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 107This Is the Cheapest Way to Get Customers
I’m gonna be blunt—most contractors don’t have a lead problem… they have a “they don’t ask” problem. Is this maybe you? Today I brought in the guy who’s helped businesses 25x, 50x—some even 75x—their referral results, and we’re breaking down how to turn your customer list into a pipeline. Meet Murphy Nadauld CEO of ReferPro. Murphy has built a system to unlock it without spreadsheets, “golden tickets,” or your accounting team mailing checks three months late. If you’re tired of paying more and getting less, here’s the move: stop hoping referrals “just happen” and start running a system that makes them automatic—because your customer list isn’t a database… it’s your next wave of revenue. Follow my guest at: -Instagram: https://www.instagram.com/referproco/ -Webpage: https://www.referpro.com/ -Facebook: https://www.facebook.com/murphy.nadauld/ ReferPro: https://www.facebook.com/profile.php?id=61563284803946 Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 106Your “Best” Marketing Strategy Might Be Losing You Money
I’m gonna say what a lot of you don’t want to hear—if you’re bragging about “leads” but your revenue isn’t moving, you’re not growing… you’re just paying for activity. This is not marketing! Today I’ve got Kevin LeSage on, and we’re ripping the mask off the fake metrics—because you can fake clicks, you can fake conversions… but you can’t fake revenue! Your Big Takeaways: 60% of unique leads never book a job 80% of unique leads never buy your service Until you can prove what made you money this month, you’re not doing marketing—you’re gambling. Follow my guest at: -Webpage: https://searchlightdigital.io/ -Facebook: https://www.facebook.com/SearchLight.io Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 105BUSINESS SECRETS: How to Focus Your Team on What Matters
ServiceTitan isn’t “good” or “bad”—it’s a mirror. And for a lot of contractors, what they see in that mirror is messy: broken processes, workarounds, numbers you can’t trust, and a pricebook that feels like a never-ending fight. In this episode, the BlueCollar Nerd–Richard Koberger and I go straight into the good, the bad, and the ugly—why onboarding feels like 90–180 days of chaos, why most teams blame the software instead of the setup, and the exact features that turn ServiceTitan from a headache into a growth engine. If you want clean reporting, real margins, and a company you can actually scale (or sell), this one’s a must-watch! What you’ll learn in this episode: -Why software doesn’t solve problems—it reveals them -The real reason ServiceTitan implementations feel “brutal” (and why that’s normal) -How to avoid workarounds that destroy reporting accuracy -Why pricebooks are never “done” and how to keep yours clean -The features that reduce technician friction: dynamic pricing, configurable services, conditional logic forms -The simple KPI stack that actually runs a scaling contractor business -How to roll out change without “getting buy-in” (and without losing trust) and more! If you stop treating ServiceTitan like a magic fix and start treating it like a system you commit to, you’ll finally get the numbers, control, and growth you thought you were paying for. Follow my guest at: -Instagram: https://www.instagram.com/servicetitan/ -Webpage: https://www.servicetitan.com/podcasts/mastering-servicetitan/richard-kohberger-interview -Facebook: https://www.facebook.com/ServiceTitan -YouTube- https://www.youtube.com/@Servicetitan Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 103If I Started A Business in 2026, I’d Do This..Tommy Mello
If you're in home services (HVAC, roofing, plumbing, garage doors, etc.) and tired of playing small—this episode will light a fire under you. Warning: Mindset shifts ahead. Poor-minded? You might want to skip this one. In this raw, no-BS episode, garage door legend and my friend Tommy Mello, who bootstrapped A1 Garage Door Service into a national powerhouse doing $300M+ revenue, 1,500+ employees, and massive bottom-line profits sits down with me today to spill the brutal truth: -Why fearing price raises and underpaying people keeps you poor. -How a "build it to sell it" mindset (even if you never sell) turns your business into a wealth machine. -The dark side of private equity, haters, and why abundance + equity makes your team sprint toward the exit. Stop treating your business like a headache and start building the empire that sets your family free—because the next Tommy Mello could be YOU… if you stop waiting and start sprinting today! Follow my guest at: -Instagram: https://www.instagram.com/officialtommymello/ -Webpage: https://www.tommymello.com/ -YouTube: https://www.youtube.com/@officialtommymello -X: https://x.com/RealTommyMello -Facebook: https://www.facebook.com/thomasmello/ -TikTok: https://www.tiktok.com/@officialtommymello Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 102You're Looking At The WRONG Sales Data (Critical Mistake)
Marketing is getting more expensive and competitive—yet most owners WASTE thousands chasing vanity metrics (clicks, leads) that don’t turn into real revenue. Meet Michael Cooney who built WhatConverts to fix this: track every call, transcription, quote value, and true sales outcome so you know exactly what’s working and what’s bleeding cash. Stop guessing where your marketing dollars go! Highlights: -Google Analytics lies: It shows duration but not call quality, spam, or value—WhatConverts qualifies every lead and feeds real revenue back to ad platforms. -The “optimization flywheel”: Manually value calls first, then automate with AI (keywords + ChatGPT) for millisecond-level scaling. -Why quote value beats sales value for optimization: Get it in minutes, not weeks—Google & Meta love it. 💰Hit play. Track smarter. Scale faster. Build it to sell it! 💰 Follow my guest at: -Instagram: https://www.instagram.com/whatconverts/ -Webpage: https://www.whatconverts.com/ -X: https://x.com/mc_cooney -Facebook: https://www.facebook.com/whatconverts Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 101The Harsh TRUTH About Hiring Employees
If “no one wants to work” is your excuse, you’re not recruiting—you NEED this episode! “I can’t find good help.” Have you ever said that before? Did you know it is the #1 excuse k*lling home service businesses?—My guest Kelly Rowlett is here to prove that there ARE good employees out there just waiting for the right home service business. In this raw episode, she exposes why most owners are invisible to top trades talent, how chaos repels the best workers, and the brutal question every leader must answer: ‘Why would anyone want to work for YOU?’ If you’re tired of high turnover, weak hires, and begging for technicians. HIT PLAY NOW! Kelly’s white-glove recruiting playbook is about to change your game FOREVER! Thanks for tuning in—now go fix your culture, recruit smarter, and build it to sell it. See you at the next one.” 💪 Follow my guest at: -Instagram: https://www.instagram.com/workwithyourhandz/?hl=en -Webpage: https://www.workwithyourhandz.com/ -X: https://x.com/workwithyourha1 -Facebook: https://www.facebook.com/WORKWITHYOURHANDZ/ Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 100How Roofing Company Owners ACTUALLY Build Wealth
He lost sleep, almost lost his mind, and watched his priorities crash—then rebuilt everything on faith, numbers, and zero tolerance for bullsh*t.. From $10M chained to insurance hell—endless adjuster fights, massive AR headaches, and staff stealing jobs right under his nose—to $78M straight retail in ONE insane year. Joe Boyd didn’t just flip his roofing business… he survived lawsuits, tech meltdowns, a full-on breakdown, and came out the other side obsessed with profits, faith, and family. This isn’t a feel-good flip story. Why This Episode Will Blow Your Mind -Went from $10M full-insurance roofing hell to $78M straight retail in ONE YEAR – massive cash flow, no AR nightmares, no adjuster battles -“Revenues for vanity, profits for sanity” – the mindset shift that changed everything -Almost lost everything in the tech transition (ServiceTitan + new processes) – traumatic change, staff theft, lawsuits, but came out stronger -How faith, family, and brutal discipline pulled him through the breakdown -The real cost of “loyalty” – firing toxic clients, dead weight, and thieves who stole jobs under his nose Catch Joe at the next Roofing Conference (Marco Island, Dec 3–5) – VIPs are selling fast! roofingconference.com Follow my guest at: -Instagram: instagram.com/eliteroofingms -Webpage:eliteroofer.com/roof-inspection?utm_source=youtube&utm_medium=video&utm_campaign=pearl_inspection&utm_content=storm_tips -YouTube: https://www.youtube.com/@EliteRoofingMS LinkedIn: linkedin.com/company/eliteroofs -Facebook: facebook.com/mseliteroofing -TikTok: tiktok.com/@eliteroofing Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 99Diary of a CEO: Your Team Isn’t the Problem. You Are!
WELCOME TO THE NEWLY BRANDED PODCAST! Bigger, better, jam packed with the topics you need answers to and seasoned guests here to help! I bring to you 🥁🥁🥁…… 💪⚡️BUILD IT TO SELL IT ⚡️💪 WARNING! If you’re not willing to check your ego, this conversation will make you uncomfortable—in the best way This episode HITS HARD for those that need it! If you’re building a team, carrying weight, and feeling the tension between who you were and who you need to become.. Keep tuning in! In this episode, I sat down with industry wrecking ball Ian Macklin, President of The Elliott Group, to break down walls on what actually holds leaders back as they grow—pressure, pride, people, and the lies we tell ourselves along the way. This isn’t sales theory. This is what happens when real leadership gets tested. Getting burned by people you trusted, shutting down and quitting mentally, weak sales team, longing to build a culture so strong outsiders will misunderstand it. Does this sound like you? We got you covered! Let this sink in: Most leaders don’t fail because they lack skill. They fail because their ego blocks growth. So don’t be one of those entrepreneurs that fails because their ego refuses to evolve! *2026 COULD BE YOUR YEAR! Follow along and I promise I will get you there! Follow my guest at: -Instagram: https://www.instagram.com/officialmacklintwins/?hl=en -Webpage: https://www.skool.com/elitesalesalliance -Facebook: https://www.facebook.com/officialmacklintwins/ -TikTok: https://www.tiktok.com/@Themacklintwins -YouTube: https://www.youtube.com/@Themacklintwins Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 98Why the First Million Takes Forever (And the Rest Come Fast)
After watching hundreds of contractors try to scale, one truth keeps showing up—systems beat hustle every time. In this episode, I sit down with Dan Claps, serial entrepreneur and founder of Voda Cleaning & Restoration, a fast-scaling home services franchise with 100 locations and $60M+ in system-wide revenue. If you’ve ever wondered whether to build it yourself or buy a proven system, this conversation pulls back the curtain—no fluff, no franchise fairytale. Rules We Review That Separate Builders From Broke: -Speed beats control -Systems scale, hustle stalls -Execution matters more than marketing -Royalties are cheaper than mistakes -Build it to sell, not to babysit. At some point, you either commit to a proven system—or keep paying tuition for learning the hard way. Which will you choose? Follow my guest at: -Instagram: https://www.instagram.com/danclapss/ -Webpage: https://myvodafranchise.com/ -X: https://x.com/franchisemayor?lang=en -Facebook: https://www.facebook.com/people/Dan-Claps/100053771807555/ https://www.facebook.com/vodacleaningandrestoration -TikTok: https://www.tiktok.com/@danfranchise Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 97The Recruiting Lie That’s K*ll*ng Home Service Businesses
In this episode, I sit down with guest Joseph McEvoy, founder of MTM Recruiting, to unpack what it really takes to build, scale, and sustain a recruiting engine inside home services. Joe isn’t guessing—he spent a decade inside one of the largest door-to-door machines in the country and helped scale a company from $100M to over a billion dollars by treating recruiting like sales! This conversation dives deep into: -Why recruiting must be run like a revenue function, not HR -The broken economics of traditional placement fees -How a flat retainer model actually protects both clients and candidates -Why bad recruiting firms burn trust—and how to avoid becoming one -The underrated power of canvassing when digital ads are overcrowded -Why fair pricing is the only way to build a business that lasts We also get personal—talking about risk, failure, getting burned, and the often-overlooked role your partner plays in whether you win or lose in business. *If you are still unaware, Exit Rich is getting a whole new Facelift soon and changing to Build It to Sell It! So be sure to follow us as we transition to bigger and better than before! Follow my guest at: -Webpage: https://mtmrecruits.com/ -Facebook: https://www.facebook.com/profile.php?id=61584559664585# Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 96Digital Ads Are Lying to You — Billboards Are Still Printing Money!
Some people chase clicks. I chase coverage. In this episode, I sat down with Gage Donovan of Johnson Media Group. We peeled back the layers on something most marketers either misunderstand or completely ignore: why brand beats tactics when the storm hits. Gage might only be 25, but don’t let the age fool you—he’s placed over $50 million in paid media, manages 3,000+ billboards nationwide, and understands traditional media better than most “digital-first” agencies ever will! We also got into: -Why brand is what lifts average ticket size -How OTT and streaming quietly replaced traditional TV -Why organic traffic is becoming a misleading metric -How weather sponsorships build trust faster than almost anything -Why most agencies fail clients before campaigns even launch -The discipline it takes to win early—and stay winning This episode isn’t about chasing the next shiny channel. It’s about owning your market, staying visible year-round, and building a brand so strong that when the storm hits, there’s only one number people call. If you’re in home services—or any local business—and want to stop gambling on ads and start forecasting growth, this one’s for you. *Exit Rich will be changing to Build It to Sell it, be on the look out for this change Follow my guest at: -Webpage: https://www.johnsonmediagroup.com/ -Facebook: https://www.facebook.com/profile.php?id=61553771249163 Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 95Why Money Moves Fast After the First Win- Lightning Fast Way To Wealth
*HAPPY NEW YEAR!! This is gonna be YOUR year! Just a little reminder: Build It to Sell It will be launching soon! Most people think wealth hits like a lightning strike ⚡️ They’re wrong! It builds like a storm system—slow at first, then all at once. In this episode, I sat down with Derik Kline, founder of HailTrace, and we got real about what it actually takes to build wealth, scale a SaaS business, and stay in the game long enough for the clouds to finally break. Derek didn’t just wake up wealthy—80% of his net worth was built in the last few years, after decades of showing up, reinvesting, and refusing to quit. We talked about why the first exit changes everything, how money becomes a tool once fear leaves the room, and why I believe most founders drain their future every time they “write something off” too early. This conversation went deep into SaaS pricing, churn, growth problems, and the uncomfortable truth that if you’re scaling, something is always going to be storming. If you’re building something real, this episode will help you stop chasing sunshine and start learning how to operate in the storm because that’s where the growth happens. Follow my guest at: -Instagram: https://www.instagram.com/hailtrace/?hl=en -Webpage: https://hailtrace.com/ -X: https://x.com/HailTrace -Facebook: https://www.facebook.com/HailTrace https://www.facebook.com/derik.hail.3/ -TikTok: https://www.tiktok.com/@hailtrace Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann
Ep 94The UFC Champion Mindset That Built Real Wealth: Eddie Alvarez Unfiltered (Pt. 2)
What if the fear you’re trying to get rid of is actually the reason you’re dangerous? In this episode, we get brutally honest about what happens before the lights turn on — the anxiety, the paralysis, the pit in your stomach, and the internal voice that says, “Nobody cares how you feel. Go get it done.” Eddie Alvarez is back (if you haven’t already seen part 1 go back and watch first) and he breaks down how fear shaped his greatest performances, why gratitude creates k*llers, and how having nothing to lose can be the ultimate competitive advantage! We dive into the dark side of winning — what changes when money, status, and reputation give you something to protect… and how separating yourself from your emotions can build champions and quietly cost you your humanity. Must See Highlights: -Fear Before the Fight Eddie breaks down why fear never goes away — and how learning to move with it is what separates champions from everyone else. -Winning Changes the Game Success gives you something to protect, and that pressure can quietly make you play smaller if you’re not disciplined. -From Fights to Fortunes The same obsessive mindset that built a world champion also built real estate wealth, businesses, and long-term freedom. If you’ve ever felt fear, pressure, or doubt right before a big moment — this episode will hit you square in the chest. Fear isn’t the problem. Not knowing how to move with it is! *Exit Rich Podcast is about to become Build It To Sell It, so stay tuned for this change! Follow my guest at: -Instagram: https://www.instagram.com/ealvarezfight/?hl=en -Webpage: https://www.bkfc.com/fighters/eddie-alvarez -X: https://x.com/Ealvarezfight -Facebook: https://www.facebook.com/EddieAlvarezUGK -TikTok: https://www.tiktok.com/@eddiealvarezugk?lang=en Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
Ep 93From World Champion to Wealth Builder: Eddie Alvarez Unfiltered
Happy Holidays Exiters! Hope your day is filled with good food, family and love! Now onto today's podcast.. What happens when a man who made millions fist-fighting at the highest level takes that same obsession, discipline, and humility into business? Step into the ring and find out! Meet Eddie Alvarez — the only fighter in history to hold world titles in both UFC and Bellator — for one of the most raw, honest conversations we’ve ever had on this show. Eddie breaks down the mindset that carried him from the streets to the top of the fight world, and how that same mindset helped him quietly build real wealth through real estate, investing, and surrounding himself with the right people. This isn’t a highlight reel. This is the truth about discipline, luck, sacrifice, and what it really takes to win — after the lights turn off! Are you ready to see some podcast changes? I can’t wait to show you out new podcast branding! Coming soon! Follow my guest at: -Instagram: https://www.instagram.com/ealvarezfight/?hl=en -Webpage: https://www.bkfc.com/fighters/eddie-alvarez -X: https://x.com/Ealvarezfight -Facebook: https://www.facebook.com/EddieAlvarezUGK -TikTok: https://www.tiktok.com/@eddiealvarezugk?lang=en Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
Ep 92Hard Work Won’t Scale A Business.. THIS DOES!
Warning: Once you hear this, you won’t be able to unsee how much money you’re leaving behind. Most contractors are leaving millions on the table — and they don’t even know it! In this episode, we break down why financing isn’t a “nice to have,” it’s the difference between scaling and stalling. From why close rates drop 20% if financing isn’t introduced early, to how simplifying payment plans can take a company from $2M to $50M, this conversation exposes the uncomfortable truth most contractors refuse to face. My guest Yigal Yaron of GreenSky discusses real data, real mistakes, ego-driven decisions, and why the smartest operators stop pretending they’re the expert and start following proven playbooks. If you’re still asking homeowners for $15,000 upfront instead of $150 a month — this episode will hit hard! Success at this level isn’t about luck, talent, or working harder — it’s about making grown-up decisions. Who you partner with, who you listen to, and how seriously you treat people, process, and marketing will determine whether you plateau or break through. If you’re ready to stop playing small, stop protecting comfort, and start building something that actually lasts, this episode will challenge the way you think — and force you to level up. *Keep watching for BIG changes happening soon on the podcast! Follow my guest at: -Instagram: https://www.instagram.com/greenskyprogram/ -Webpage: https://www.greensky.com/ -Facebook: https://www.facebook.com/p/GreenSky-61557610641223/ Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
Ep 91SUCCESS SECRET EXPOSED! This AI Is Quietly Making Contractors Rich
Most contractors think their biggest problem is marketing. It’s not... It’s the calls they never answer, the leads they never follow up on, and the revenue quietly leaking out after hours. In this episode of the Exit Rich Podcast, I sit down with Aaron Cooper, founder of Same Day AI, to expose how AI is already booking jobs, closing deals, and outperforming humans — while most businesses are still stuck on hold. We go deep into how Same Day AI actually works, why it outperforms humans in high-stakes conversations, and why answering your phone 24/7 is still the most overlooked growth lever in home services. This episode isn’t about hype — it’s about execution, systems, and scaling without chaos. 🎯 Why This Episode Matters If you’re spending money on Google, LSA, Angi, or Facebook and missing calls at night, on weekends, or during overflow, you’re losing deals to competitors who answer faster — not better. This episode shows why AI isn’t the future of home services — it’s already here, and the companies adopting it now will dominate valuation, profitability, and exits. *Get ready to see new changes with the podcast soon! Stay tuned! Follow my guest at: -Instagram: https://www.instagram.com/samedayai/?hl=en -Webpage: https://www.gosameday.com/ -Facebook: https://www.facebook.com/choosesameday/ Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance BachmannDon’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
Ep 90The REAL Cost of Becoming the Owner
If you’re a technician dreaming of ownership, this is what ownership actually feels like when the house is on the line, the team is watching, and quitting is no longer an option. You don’t accidentally build a $20 million business. You earn it — through pressure, sacrifice, hard conversations, and decisions most people avoid. In this episode, I sit down with Patrick Somers of General Air Conditioning, a former technician who climbed the ladder, bought the company he worked for, and is now on pace to do $20M this year. But this conversation isn’t about HVAC… it’s about what ownership actually demands. We talk about buying a business with seller financing, the stress of payroll before you even fully own the company, and why choosing the right business partner matters more than choosing a spouse when lives, families, and dozens of employees are counting on you. This is a real conversation about leadership, fear, loyalty, pressure — and why most people simply aren’t built for this level of responsibility. ⚡ What We Get Into: -How Patrick went from technician → GM → owner of a 40-year-old company -Buying a business with a seller note (and the stress nobody talks about) -Why business partnerships are more serious than marriage -The weight of payroll, benefits, and leadership when everything is on the line -Sleepless nights, anxiety, and the moment you realize you can’t “just walk away” 🔥🔥 The biggest decision you’ll ever make as an entrepreneur isn’t the business you buy… It’s who you build it with, who you listen to, and who you’re willing to leave behind. Listen closely. This one matters! Follow my guest at: -Instagram: https://www.instagram.com/callthegeneral/?hl=en -Webpage: https://callthegeneral.com/ -Facebook: https://www.facebook.com/patricksomers72 https://www.facebook.com/CallTheGeneral -TikTok: https://www.tiktok.com/@patricksomersoffi Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Hey awesome listeners! My podcast is getting a facelift soon with an all new look and podcast name! So stay tuned for these changes. Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
Ep 89Why One Missed Call Just Cost You THOUSANDS OF DOLLARS!
Most contractors are BLEEDING thousands every single month… and they have zero clue it’s happening! One missed phone call can cost you $2,000–$10,000 in lost revenue. Miss ten? That’s six figures straight in the trash! Yet half the industry is still arguing about whether online scheduling ‘feels impersonal’ and refusing to let an AI voice answer the phone for eight seconds. Maybe you’ll feel differently after this episode.. Today, Julian Scadden — the president of Nexstar Network — steps into the ring and swings for the fences to join us on Exit Rich (soon to be renamed: Build It To Sell It)! Why This Episode Is an Absolute Must-Listen: -The brutal cost of missing just ONE phone call (and why most owners have zero clue how many they’re actually losing) -Why “You are NOT your customer” is the most profitable sentence you’ll ever tell your techs… and yourself -AI call agents, online scheduling, automated disclaimers — Julian reveals exactly where the industry is going and why fighting it is suicide -The real reason Nexstar still refuses to coach roofers (even though Lance keeps begging) Entrepreneur Tip of the Week: Success leaves clues. Stop trying to be original and just copy what already works. See you next time Exiters! Follow my guest at: -Instagram: https://www.instagram.com/nexstar_network/?hl=en -Webpage: https://www.nexstarnetwork.com/ -X: https://x.com/NexstarMembers -Facebook: https://www.facebook.com/nexstarnetwork.inc/ -TikTok: https://www.tiktok.com/@nexstarnetwork Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
Ep 88This AI Exposes EVERYTHING! And These People Are Getting Rich From It
Welcome back to another episode of Exit Rich, where we dive into the unsexy stuff that actually grows your business (and makes you rich enough to take real vacations — not the “workcation” your spouse knows is a lie). Today, I’m sitting down with Fred Castonguary of Reworked AI — a guy who somehow turned the world’s most boring topic (data) into something explosive… predictable customer acquisition. Yes, really! If you’re a roofer, solar pro, investor, or anyone who hates wasting money on marketing that doesn’t work… this episode is your blueprint. Fred’s team has built one of the most impressive data models in the industry — identifying damaged roofs, predicting who will actually buy, and handing you the leads that convert without the “spray and pray” marketing. This is targeting on steroids… without the drama, guesswork, or mailing 100,000 people to get 10 callbacks. Highlights AI + roof imagery + homeowner demographics = unfair advantage Use this data to target FB, IG, YT, Google Ads & canvassing 75% of roofing jobs are financed — so credit data matters Data removes guesswork, saves money, and increases ROI This episode is the perfect example of entrepreneurship in 2025 going into the year 2026: If you can combine data, AI, and a boring industry… you print money!! Follow my guest at: -Instagram: https://www.instagram.com/reworked.ai/?hl=en -Webpage: https://www.reworked.ai/ -X: https://x.com/reworkedai -YouTube: https://www.youtube.com/channel/ Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
Ep 87Bull Shark Charged Him… I Said “Raise Prices or We’re Done”
When a 10-foot bull shark charges straight at you underwater… most people would be “fin-ished.” Richard Bassett? He just stared it down, stayed ice-cold, and watched it turn away. You won’t wanna hear about this unique industry and how Rich has never looked back.. Unless there is a shark behind him! Today I’ve got the CEO of – the Barnacle King – and how Rich went from a chill underwater photographer scraping barnacles off mega-yachts in South Florida… to building a 30%-a-year, recurring-revenue empire that now runs itself while he kicks back in Atlanta. Picture this: You’re 80 feet down under water, alone…when a 10-foot bull shark – one of the most aggressive predators on the planet – comes straight at you! We get to hear all about this experience and how Rich is making HUGE waves in this wet and wild industry. Highlight Clips -Bull Shark Charged Straight At Me Underwater – Full Story -10-Year-Old Washing Cars for Cash → Barnacle King Origin -“Raise Your Prices Tomorrow… Or Never Talk to Me Again” -Raised Prices Overnight – Didn’t Lose a Single Client -Staring Down a 10-ft Bull Shark Like It’s Nothing Don’t forget to come back for my next explosive episode. I’m here for you twice a week! Follow my guest at: -Instagram: https://www.instagram.com/barnacleking -Webpage: https://barnacleking.com/ -Facebook: https://www.facebook.com/barnacleking -TikTok: https://www.tiktok.com/@thebarnacleking Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
Ep 86No One Saw This Business Coming!
This isn’t another “entrepreneur motivation” episode. This is the behind-the-scenes truth of how a scrappy start turned into an empire—and why most people tapping out early will never get results like this. Today, with the help of guest Peter Roth we break down how an ordinary grind turned into an extraordinary empire—built from a double-wide trailer and scaled to more than 300 employees. This is the raw, unfiltered roadmap of how mindset, culture, and relentless execution created a business most people only dream about. If you want to learn how real operators think, move, and win… you’re in the right place! Highlights: -The mindset shift that took the business from local hustle to national scale -Why culture beats strategy when your team grows fast -The move that transformed chaos into predictable profit -The biggest mistake leaders make once momentum hits -How the founder built loyalty, systems, and a winning team without formal “business training” -The hidden truth about scaling that nobody on social media tells you If you’re chasing growth, building a brand, or scaling a business from the ground up, this episode gives you the blueprint nobody shares publicly. Take these insights, implement fast, and keep coming back—because the game gets bigger, and so will you. Follow my guest at: -Instagram: https://www.instagram.com/official_peter_roth/ -Facebook: https://www.facebook.com/officialpeterroth/ https://www.facebook.com/scalifyco -TikTok: https://www.tiktok.com/@official_peter_roth Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
Ep 85Contractors Are LOSING Thousands!! Find Out Why Today..
If you’re still letting customers ‘think about it,’ you’re already losing the sale… In-home sales can be brutal… especially when you’re sitting at the kitchen table praying a $20K deal doesn’t get nuked by a bad credit score. But what if the entire financing process—prime, near-prime, or “can’t even finance a cup of coffee”—could be frictionless? Today, we dive into the world contractors wish existed… and yes, it actually does. In this episode, I bring to you Steve Poole of FINTURF, the platform reshaping how contractors close deals, eliminate awkward denials, and turn financing into a superpower instead of a headache. Episode Highlights -Why most customers won’t cut a $20K check—but will happily say yes to $200/month -The real reason your technicians aren’t closing more… and how to fix it instantly -Prime, near-prime, subprime: what the credit tiers really mean for your sales team Tune in, take notes, and get ready to level up your entire sales process. Your team, your customers, and your revenue will thank you. Follow my guest at: -Instagram: https://www.instagram.com/officialfinturf/ -Webpage: https://finturf.com/press/equity-sales-finance-finturf/ -Facebook: https://www.facebook.com/officialfinturf/?locale=fr_FR Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
Ep 84This One Fix Could Explode Your Business
There’s a point in every entrepreneur’s journey where the truth smacks you in the face: you can’t outwork broken systems. Today, we dig into that moment with someone who rebuilt everything from the ground up. I’m joined by Jake Lawson, founder and CEO of Extraordinary Flooring — a 20-year veteran who pushed past $4M and built a movement dedicated to taking people from ordinary to extraordinary. Jake doesn’t just talk numbers. He talks about marriage, mindset, leadership, legacy — and the gritty realities of commercial work, cash flow pressure, team issues, and what scaling really takes. This episode hits hard because it’s raw, real, and immediately actionable. Episode Highlights -Why most entrepreneurs should aim to sell at $10M–$20M, not chase unicorn fantasies -The mindset shift behind Jake’s personal brand: Make It Extraordinary -His bold plan to sell for $50M — and the roadmap to get there -Real talk on mentorship, hiring, accountability, and building teams that actually execute -How to keep your smile (and sanity) while grinding through the toughest seasons Jake isn’t just building a business — he’s building a life that matches his ambition. His journey proves that success comes from alignment: the right systems, the right partner, the right mindset, and the right “why.” Whether you’re chasing your first million or swinging for a BHAG, this episode will sharpen you and fire you up to make your next move truly extraordinary. Follow my guest at: -Instagram: https://www.instagram.com/extraordinaryflooring1/ -Webpage:https://extraordinaryflooring.com/blog/meet-the-face-behind-extraordinary-flooring-llc -Facebook: https://www.facebook.com/profile.php?id=100081582263184 Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship