Season 3 · Episode 123
122 - Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.
Brandwidth On Demand · David Martin & Kipper McGee
May 25, 202016m 17s
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Show Notes
We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets.
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