#034: Skip Mahaffey - All Radio Needs is (K)Love
Brandwidth On Demand · David Martin & Kipper McGee
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Show Notes
When you mention ‘great radio people’, invariably the name Skip Mahaffey comes up.
After decades as a morning ratings magnet, his CMA and Billboard Award-Winning “Skip Show” has been dominant for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa and Dallas.
Now he captains mornings on one of the most innovative plays in radio, EFM’s K-LOVE stations whose approach to ownership, quality programming and business model are changing both the complexion of branded audio content and the lives of listener's they serve.