Season 1 · Episode 15
White Claw vs. Truly: Activating a New Market
Brand2Brand: The Marketing Show · Brand2Brand.co
September 22, 202122m 28sExplicit
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Show Notes
In this episode of Brand2Brand, Thomas and Veronica compare marketing tactics seen in the hard seltzer industry as major players compete to dominate the market. From White Claw to Truly, brands have worked to devise targeted strategies aimed to activate new audiences, shape perception, and stay relevant.
For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.