Season 1 · Episode 12
Subway vs. McDonald's: Think Like A Franchise
Brand2Brand: The Marketing Show · Brand2Brand.co
August 11, 202119m 8sExplicit
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of Brand2Brand, Thomas and Veronica discuss franchising and how smaller businesses can learn from established industry leaders like Subway and McDonald's. Whether or not you choose to franchise your business or open one, there are a few things to consider before making the decision to do so.
For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.