Coca-Cola vs. Charmin: WTF is an NFT?
Brand2Brand: The Marketing Show · Brand2Brand.co
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Show Notes
In this episode of Brand2Brand, Thomas and Veronica enter the world of Non-Fungible Tokens (NFTs) as the market for unique digital assets stored on blockchain technology grows. Global brands like Coca-Cola and Charmin have joined the NFT game, either signaling the adoption of blockchain’s ability to protect IP or cementing its downfall as a trendy bubble bound to burst.
For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.