Brand Story

In this episode, we talk with Kate Kelly, a talented writer, speaker, and historian, who shares how curiosity drives good storytelling, why it's important to respond to your audience, and how to get started writing people's stories.Kate is the writer and publisher of America Comes Alive!, a website that features little-known stories of regular people who have made a difference and changed the course of history.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/writing-is-a-craft/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

In this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values. Steve and Daniel discuss how leaders use storytelling to engage with their employees, brand culture and the importance of investing in your team, and maintaining personal connections as your brand grows.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/leading-from-the-ground-up/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

In this episode, we talk with Pat Craig, Founder and Executive Director of The Wild Animal Sanctuary. Pat shares his incredible journey from becoming the youngest person licensed in the industry to leading the largest carnivore sanctuary in the world.He talks about the importance of telling your story authentically, how connecting with the right audience can advance your mission, and how taking a different perspective can solve your problem.To learn more about The Wild Animal Sanctuary and to donate, visit https://www.wildanimalsanctuary.org.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/When-Your-Mission-is-Your-Brand/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

For Andrea Dono, it’s all about connecting with the community. When you lead a successful downtown revitalization organization, it takes teamwork to lead efforts, create events, and promote the area.Andrea shares insights learned from her time at the National Trust for Historic Preservation’s Main Street Center and how that experience shapes how she approaches her role as Executive Director of Harrisonburg Downtown Renaissance. She talks with us about showing off your brand’s personality, staying true to your mission, and how storytelling builds community.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/fostering-community-through-storytelling/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

How do you make a memorable spot?Today we're talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging. This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/scripts-are-the-starting-line/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

How do you tell a story that makes an impact? Today we're talking with content creator Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, about storytelling, thinking like a journalist, and why your content should celebrate -- not sell.This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/be-first-second/Continue the conversation on social:For more of Brand Story, check out our https://www.linkedin.com/company/gravitygroupmarketing/, where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on https://www.instagram.com/gravitygroup/ and https://www.facebook.com/gravitygroupmarketing

How often do you follow your gut instincts? Today we're talking with Zain Gaziani, Head of Community & Social Media for VeeFriends, about risk versus reward, the positive impact of social media, and meeting challenges with enthusiasm.This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/cultivating-social-community/Continue the conversation on social:For more of Brand Story, check out our https://www.linkedin.com/company/gravitygroupmarketing/, where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on https://www.instagram.com/gravitygroup/ and https://www.facebook.com/gravitygroupmarketing

Is it possible to build successful relationships online? Today we're talking with thought leader Jay Harrington, president of Harrington Communications, about building relationships through LinkedIn, storytelling, and the importance of adopting an abundance mindset.This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Continue the conversation on social:For more of Brand Story, check out our https://www.linkedin.com/company/gravitygroupmarketing/, where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on https://www.instagram.com/gravitygroup/ and https://www.facebook.com/gravitygroupmarketing

Today we’re talking with Judith Trumbo, CEO of Virginia Mennonite Retirement Community, about how to build community, knowing your brand’s differentiators, and the importance of authenticity.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Continue the conversation on social:For more of Brand Story, check out our LinkedIn page, https://www.linkedin.com/company/gravitygroupmarketing/, where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on Instagram: @gravitygroupand Facebook: https://www.facebook.com/gravitygroupmarketing

Steve talks with George Pace, former CEO of Rocco and founder of Shenandoah Valley Angel Investors, on why you should listen more than talk, hire people smarter than you, and realize that when you’re a leader, it’s not about you.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/leadership-through-listening/Continue the conversation on social:For more of Brand Story, check out our LinkedIn page, where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on Instagram and Facebook.

Steve talks with Carrie Willetts, Market President (East Region) of WellSpan Health, about leadership, the effect of culture on brand, and what all brands can learn from the healthcare industry.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/your-culture-is-your-brand/Continue the conversation on social:For more of Brand Story, check out our LinkedIn page, where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We’re also on Instagram and Facebook.

Steve talks with Scott Witthaus, partner at Low Country Creative and professor of visual storytelling at VCU’s Brandcenter about how technology has changed storytelling, the importance of shooting to edit, and why every brand needs a healthy skeptic in the room.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-healthy-skeptic/Continue the conversation on social: For more of Brand Story, check out our LinkedIn page, where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on Instagram and Facebook.