Brand Story

Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-purpose-before-profit/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introducing Miyoko Schinner(01:37) Suing to Use The Word "Butter", And Redefining Plant-Based Food Industry(08:03) Authenticity: Being a Mission With a Company(13:52) Creating Community Around Food & Speaking to the Spirit, Soul & Heart(19:10) Struggling With Imposter Syndrome, and Success by Questioning Everything(21:55) We Need To Redefine Success(23:49) Make a Living, Not a Killing(28:14) The Next Chapter - Fighting for Women & People Of Color in Business(32:02) Making a Living, Not a Killing(37:49) Advice to Younger Self - Don't give away your authenticity

Wade Forbes is no stranger to the art of visual storytelling. As the Chief Illustration Officer of RedTale Communications, Wade helps others tell their stories through engaging visuals, finding new ways to effectively convey messages and capture attention. In this episode, Wade shares his unique perspective on the art form and how you can better use visuals to help convey your message. We discuss the impact visuals can have on communication and connection, and how to leave a lasting impression.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-art-of-visual-storytelling/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Drawing(01:24) What is a Graphic Recorder?(07:17) The Results of Graphic Recording(09:50) Capturing Impressions of Communication(12:37) Wade Forbes’ Drawing A Day(22:10) Grief, Loss, and Self-Care(27:46) The Chapter of Reflection(29:07) Steve’s Chapter of Appreciation(32:35) Advice to Younger Self(36:45) Valuing Authenticity(38:35) Outro

Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-impact-of-culture/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Marcus Collins(01:02) Marcus's Journey - Engineering graduate to Music Industry to Advertising(04:46) Disruption in the Music Industry - Working for iTunes & Beyonce(07:46) Transitioning to the Advertising world - Finding Innovation in Digital & Social Media(11:54) Discovering an Actionable Definition of Culture(16:07) Marcus's Book - How to Define Culture(22:02) Marketers Need Endless Curiosity(25:59) Finding the Familiar in the Strange - Lessons learned from an Islamic Boy-Band(29:55) Marketers Need Elasticity(32:41) Start With Soul, End With Sell - Emotional Decision-making(37:19) Writing A Book - Merging Theory and Practice(42:30) Favorite Advice(42:47) Chapter of Life - Marcus's Phil Jackson Years(43:36) It Takes Courage To Be You, So Be Brave

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quick-fire questions from listeners about leadership, Threads, and myths about brand and marketing.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-listener-qa-leadership-threads-and-more/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Listener Questions(00:44) Threads - will the new social platform last?(03:15) Leadership - What have you learned that everyone should know?(05:13) Brand Myth Debunked: A logo or name is not your company's brand(06:55) Marketing Myth Debunked: Marketing isn't a faucet to turn on and off(08:12) Something New - Graphic Designers sharing their process on TikTok(09:35) Something New - For the Culture by Marcus Collins(10:19) If Steve were to start another business, what would it be?(11:48) If Lindsey were to start another business, what would it be?

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdrawal.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-lifestyle-branding-with-yeti-and-disney/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters(0:00) Introduction of Episode(1:00) Steve’s Introduction to Lifestyle Branding (1:25) YETI’s Lifestyle Brand(2:00) Your Brand as a Sidekick(3:27) Creating a Community Around Your Brand(4:50) Knowing Your Audience’s Needs(6:18) When Lifestyle Branding Doesn’t Work(7:56) Lindsey’s Brand Introduction - California Adventure Park(8:33) The Jobs to Be Done Theory(9:00) The History of California Adventure Park(10:16) The Missing Disney Experience(14:36) Outro

Have you ever said yes to something you wanted to say no to? Vanessa Patrick hears it all the time, which is why her new book, The Power of Saying No, is here to help reshape that mindset. In this episode of Brand Story, we talk with Vanessa about the art of empowered refusal, and how saying no isn’t a rejection. She shares personal anecdotes and tips for how you can reshape your thinking and better prioritize what’s important. Because while saying no can be difficult, it doesn’t have to be.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-empowered-no/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Vanessa Patrick(01:41) Why do we Say Yes when we Want to Say No?(03:26) Vanessa’s Motivation for her book(06:41) What is an Empowered No(10:33) Preserving your Brand(14:43) The A.R.T. of Empowered Refusal(18:29) Why Empowered Refusal Works(21:51) Different Types of Asks(25:45) Hero’s Journey Asks(27:05) Saying No to Your Boss(31:10) This Chapter of Vanessa Patrick’s Life(31:49) Advice for Younger Self

Reimagine Inclusion – a message Mita Mallick hopes we all take to heart, and also the title of her new book. As a returning guest on our podcast, Mita breaks down what inclusivity really looks like both in the workplace and our professional lives. She shares examples of real struggles she’s experienced, and provides tips to help you on your own personal journey as an ally. Because whether you were ever picked last for a sports team or left off an event list, it’s a very human thing to feel excluded, so how do we help prevent it for others?This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/reimagining-inclusion/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Mita Mallick(01:53) Mita Mallick’s Writing Journey(05:27) Why Mita Wrote Reimagining Inclusion(06:47) Kickball - Setting the Stage(09:57) Intention vs. Impact(13:32) Of Course I Support Black Lives Matter, Why Are You Asking If I Have Any Black Friends?(18:16) Media Influencing Stereotypes(23:18) Myth 11 - Our Ad Wasn’t Racist, It Was Simply A Mistake(30:25) Tips For Focusing On Inclusion(35:13) What Can We Do?(37:05) Just Sit With It

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-coke-and-pepsi/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction of Episode(00:46) Lindsey’s Brand Introduction - Coca-Cola(02:39) Share-A-Coke Campaign (04:25) Selling Connection(05:45) Brand Consistency(07:39) Steve’s Brand Introduction - Pepsi(08:13) Pepsi Changing Visual Identity(09:53) Branding for the Digital Age(10:44) De-Branding(14:47) Outro

What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/building-brand-valueContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction of Carolyn Walker(03:27) Punching Above Your Weight(06:19) Creating Hackable(12:30) Knowing Your Audience - Liquid Death(13:13) Putting Brand First(17:30) Performance Marketing vs. Brand(25:06) Leadership is Listening(28:37) A Experience that Shaped Carolyn Walker(30:26) Carolyn Walker: The Sponge(31:46) Advice to Younger Self(33:30) Outro

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both your internal and external messaging.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-consistency-and-knowing-your-audience/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Brand Story Breakroom Introduction(00:47) Steve Topic Intro: Consistency(02:18) What Consistency Really Means(04:44) Consistency From A Leadership Perspective(07:02) Consistency Requires Authenticity(08:40) Lindsey Topic Intro: Knowing Your Audience(10:25) Consumers Are Centered Around Their Needs(12:19) Keep Focus On What Consumers Really Want(13:01) Be Specific About Your Messaging(15:00) Breakroom Outro

Wondering how to become a more successful leader? Jahmaal Marshall would say the key lies in self-awareness. As a certified counselor, consultant, and CEO of Listen Then Speak, Jahmaal coaches leaders on identifying their behaviors and how to lean on both their strengths and weaknesses. In this episode of Brand Story, we hear from Jahmaal about the importance of setting boundaries, the role of vulnerability in leadership, and how to find a balance with your team.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/overcoming-fear-and-burnout/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Jamaal Marshall(03:05) Unique Mental Health Services (07:11) Understanding Where You’re Coming From(08:16) Your Business Exposes Who You Are(11:21) Being an Effective Leader(13:51) How Fear Affects Productivity(19:23) Burnout(22:12) Let's Get Into It(24:16) Advice That Stuck With Jamaal Marshall(27:34) Jamaal Marshall’s Year Highlights(30:32) Advice to Younger Self

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share positive stories from the brand and marketing world, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets.com failed, and how Liquid Death's brand position speaks to their audienceThis is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-chewy-and-liquid-death/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Brand story Breakroom Introduction(00:41) Lindsey Laughlin talks Pets.com(02:51) Chewy’s Brand Opportunity(04:31) How Chewy Found Brand Success(06:10) Chewy’s Personal Touch(07:54) Steve Gilman Liquid Death Introduction(09:25) Why Brand Works(12:56) Knowing Your Audience(14:23) Outro

Do you talk to people, or do you just talk at them? Karen Nicholas discusses the important difference in this episode of Brand Story. As a strategic communications professional and freelance writer, she helps others improve their communication skills to better engage with employees and ensure messaging connects. In this episode, you’ll hear from Karen about the three B’s of messaging, why stories can help your message resonate better, and how the illusion of communication can impact how we react.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/embracing-effective-communication/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introducing Karen Nicholas(03:00) Communication Becoming a Lost Art(05:16) The Importance of Internal Communication(12:49) The Employee Brand(19:00) Systemic vs. Systematic(22:22) The 3 Be’s of Communication(27:36) Talk to People, Not at People(33:37) Crutch Words(37:25) This Chapter of Karen Nicholas’s Life(40:12) Upcoming Projects(42:33) Advice to Younger Self

Vann Graves was told early on in his advertising career — don’t fall in love with your work, respect your work. As creators, we always need to balance our visions with what the client actually needs, so being fearless and open to new ideas is paramount to finding success in the business world. As the Executive Director of the VCU Brandcenter, Vann is helping develop the next generation of critical thinkers, problem solvers, and creative leaders, and in this episode of Brand Story, he’s sharing his advice with our listeners.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/developing-creative-leaders/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introducing Vann Graves(02:27) The Brand Center at VCU - Training Students to be Creative Problem Solvers(04:13) Developing Creative and Critical Thinkers at the Brand Center(07:52) Vann Grave's Family History in Richmond(11:35) Advice For Professionals in Marketing & Branding: Travel, See The World(18:48) How Brand Agencies Need To Change(21:32) How To Be a Leader - Vann Grave's Military Service(26:16) Trust in Teams & Leadership(29:58) Prerequisite Qualities For Careers in Branding & Marketing(35:59) Vann Grave's Dad Humor Helped His Career(38:40) Vann's Kids Give Him Fresh Perspective(42:32) Vann's Advice to His Younger Self: Take the Leap

Tara Horstmeyer has three tips for interacting on LinkedIn. Be real. Be relatable. Be relational. As a LinkedIn professional and the owner of Happy Worlds, Tara knows the value in building relationships, and encourages others to stop lurking and create from the heart. In this episode, you’ll hear from Tara about the opportunities for connections on LinkedIn and how to get more out of the platform through authentic conversations.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/building-relationships-on-linkedin/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introducing Tara Horstmeyer(02:16) Making a Career Change - Right On Time For Right Now(05:12) From Lurker to Content Creator on LinkedIn(08:07) Overcoming Fear of Content Creation(09:25) Social Media As An Act of Generosity(15:08) Overcoming Writers Block - Post From the Heart(18:02) Types of Content to Create Connection - Know, Like, Trust(21:18) Authenticity - We're All Humans, All The Time(24:03) Show Up (Don't Show Off) on LinkedIn(28:00) Your Voice In Support Of Others(35:26) Good Things Come to Those Who Build Relationships Over The Long Haul(36:25) What's Next For Tara(39:01) Being Connected With Your Self - Go With Your Gut

For Laura Hutfless, starting FlyteVu was about more than just selling products. It was about inspiring change, and connecting people to a purpose. This mindset has led the company successfully even today, where they continue to build impactful partnerships and give back to the community. In this episode of Brand Story, you’ll hear from Laura about her career journey, as she shares what it means to embrace your brand’s purpose and lead with responsibility.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/purpose-based-branding/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(0:00) Intro(1:18) Laura Hutfless's Journey(5:45) Brands Need to Stand For Something(8:33) Purpose-Based Branding(11:51) Super Bowl Ad with Serena Williams(16:19) Band Together with Barefoot Wines Campaign(21:49) Being Human at Work(25:57) The FlyteVu Fund(31:20) A Weakness That Became a Strength(33:22) An Event That Has Shaped Laura Hutfless(38:20) Advice To Your Younger Self

Suzanne Bergmeister’s path to entrepreneurship wasn’t a straight line. After leaving the Air Force and the corporate finance world to be a venture capitalist, she took what she learned from the investing side of the table and started teaching others about the entrepreneurial world. Now as the Executive Director of the Gilliam Center for Entrepreneurship at James Madison University, she’s planting the seeds for future entrepreneurs, sharing her experience in the field, and helping others develop their big ideas. In this episode of Brand Story, Suzanne shares her insights on developing ideas and what it takes to find success.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-entrepreneurs-journey/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters(0:00) Intro of Suzanne Bergmeister(0:51) Suzanne Bergmeister’s Career Path(4:59) JMU’s Gilliam Center(8:54) Habits of Successful Entrepreneurs(12:01) Making a Company Sustainable(16:15) Nature Vs. Nurture(21:19) JMU Gilliam Center(23:55) Business Field Within Academia(29:17) What Entrepreneurs Should Know(36:29) Resource Recommendations for Young Entrepreneurs(38:11) Advice to Younger Self

It’s no surprise that Dorie Clark’s latest book focuses on long-term strategies for your personal goals. As we all live busier and busier lives, we tend to get stuck in the now and stop thinking about where we want to be in the future. As a top communication coach and business thinker, Dorie coaches others on how to break down the busy, optimize their lives, and be more successful both personally and professionally. This episode of Brand Story shines a light on those challenges and encourages you to reevaluate your own busy life to prioritize what matters most.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/playing-the-long-game/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introduction - Dorie Clark(02:19) "Better" - How Dorie started her weekly show with Newsweek on LinkedIn(05:33) How Steve Started the Brand Story Podcast(07:15) Why are we stuck in short-term thinking?(08:55) Strengthening Your Strategic Thinking Muscle(10:08) Stuck in Busyness as a Status Symbol(12:37) Using Busyness to Cope with Grief(15:36) Dorie Started Writing to Explore the Pursuit of Meaning at Work(17:26) Steve's Start in Marketing - Business People Speak Human(19:00) Understanding Yourself - If People Say "You're A Horse," Buy a Saddle(21:49) Professional Transitions - The Boardroom Poet(25:14) Good Internet Hygiene - Why You Should Google Yourself(27:46) Dorie's Career - Autonomy and Deciding When to Work(30:23) Renaissance Weekend - the Event That Shaped Dorie the Most(32:48) Consolidate Gains & Rebalance the Portfolio - Dorie's Life Chapter(35:09) Dorie's Dilemma - Productivity Hacks vs. Taking a Breather(36:16) Advice For Younger Dorie Clark - Build an Email List

As an accomplished marketer, sales leader, and subject matter expert in social selling, Steve Watt knows the ins and outs of LinkedIn. Gone are the days of aggressive sales pitches and company voices, now it’s all about individuality and connection. Steve’s work as the Director of Market Insights at Seismic is focused on these new tactics, both on and off LinkedIn, as he encourages others to lean into their human voice. If you’ve been wondering how to get started on LinkedIn, this episode is full of advice from Steve on the different ways to utilize the platform and how to find your voice.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-art-of-social-selling/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introduction - Steve Watt(00:56) LinkedIn: Better For Farming Rather Than Hunting(03:08) Old LinkedIn vs. New LinkedIn(04:53) Business In A Personal Way(10:25) Empower Employees to Be On LinkedIn(17:21) Pathway to Results on LinkedIn(22:00) Generosity Is Best On LinkedIn (And in Real Life)(26:05) Reciprocity on LinkedIn Is Key(34:27) Steve Watt in the Spring of His Career(36:58) If you weren't in social sales, what would you be doing?(37:42) Advice For Younger Steve Watt - Speak Up and Be Confident

Rich Cardona knows what it takes to create a successful podcast. As a global top 50 podcaster and the producer of The Leadership Locker, Brown Table Talk, and Emotional Optimism among others, Rich has built his career around helping others scale their business with podcasts. In this episode of Brand Story, he’s sharing his insights around building and growing podcasts by adding value and meeting your listener’s promise.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/adding-value-with-podcasting/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introduction - Rich Cardona(02:17) Rich Cardona - Discovering Podcasting, Starting A Business(06:30) Hard Times in Entrepreneurship - Keep on Serving(08:39) Landing Huge Guests On Your Podcast(14:39) The Listener's Promise(18:49) Biggest Challenge In Podcasts - Is Your Show Recommendable?(26:09) Rich Asks Steve - What Has Helped You Persevere with Brand Story?(28:39) Simple Promotion Tips for Podcasting(35:17) Common Goals in Podcasting(41:34) What Surprised Rich about Entrepreneurship(48:24) Rich's Season of Life - Addition Through Subtraction(51:14) Rich's Advice For His Younger Self - Never Settle

Michael Smith compares brand to a person walking into a room. What signals are they sending? How do they come across? As an accomplished brand and creative director and the current Director of Brand & Creative Content at Fountain, Michael’s extensive work with brand strategy has helped businesses find the value of their brand and build it for the better. In this episode of Brand Story, we hear from Michael about the impact a brand’s purpose has on its value, and what it takes to build a strong brand.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-value-of-brand/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(0:00) Introduction of Michael Smith(1:42) Leadership(3:39) Empathic Marketing(9:04) Buying Emotionally(14:38) Brand Purpose(17:45) Emotional Vs. Factual Marketing(21:50) Brand Commitment (24:31) What a Brand Manager Does(30:18) Marketing or Brand Missteps(34:20) How to Keep your Brand Messaging Consistent(40:25) Michael Smith Changing Perspective(42:35) The Chapter of Pushing Limitations(45:05) What Inspires Michael Smith(47:43) Michael Smith Advice to Younger Self

Kelsey Dean’s approach to marketing is simple: be authentic, be transparent, be real. As the Assistant Vice President & Marketing Director at Pendleton Community Bank, she leads the marketing efforts in the company’s three regions across Virginia and West Virginia, focusing on true stories and messaging based on their company values. In this episode, you’ll hear from Kelsey about how to connect with customers on a personal level, the importance of staying true to your brand through actions as well as words, and the different marketing strategies you can embrace to stay ahead of the competition.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/marketing-your-company-values/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(0:00) - Kelsey Dean Introduction(4:57) - Keeping Up With Rapid Growth(7:58) - Humanizing Your Brand On LinkedIn(13:43) - Be-Who-You-Say-You-Are Marketing(18:25) - Highlight of Kelsey's Career(21:27) - Your Writing Should Be Human(22:46) - The Spirit In Which It's Done Matters Most(25:08) - Empathic Leadership(27:57) - Marketing Homework - Watch Movies & TV(29:51) - Marketing Internally Is Just As Important(31:09) - Kelsey's Advice To Her Younger Self

Claude Silver could write a book on emotional optimism, but not a lot of people are familiar with the term itself. As the first-ever Chief Heart Officer for Vaynermedia, Claude teaches others how to integrate heart into their professional lives, and in this episode of Brand Story, she’s breaking down the process and discussing the importance of leading with kindness.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/cultivating-emotional-optimism/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(0:00) Introduction - Claude Silver(1:19) Emotional Optimism(3:34) Love in professional life(8:21) Changing Human Resources (13:07) Storytelling and Empathy(19:32) Finding empathy for yourself(25:36) Claude Silver’s Podcast(28:35) Advice, Listening, and Learning(34:43) Wrap-up

Dalia Feldheim found her purpose around people empowerment early on. As the Founder of Flow Leadership Consultancy and Author of Dare to Lead Like a Girl, Dalia first spent 17 years working for Procter and Gamble leading campaigns around women empowerment. Now she’s focusing on helping businesses empower their own people to promote a more authentic, happier, and psychologically-safe working culture. In this episode, Dalia shares insights from her new book, Dare to Lead Like a Girl, how to evolve your passion into your purpose, and the impacts of working with a positive mindset.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/lead-like-a-girlContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(0:00) Introduction - Dalia Feldheim(1:19) “Like a Girl” Campaign(3:52) Dalia Feldheim’s Journey (13:01) Asshole Prevention(15:47) Fear vs. Positivity in Leadership(19:17) Psychological Safety(23:40) The Role of Purpose and Joy in the Workplace(31:11) Dalia Feldheim’s “ Five ‘P’” Model(38:24) The Art of Brand Storytelling(40:13) Dare to Lead Like a Girl(43:29) Outro

Mita Mallick’s career as a marketer, storyteller, and D.E.I. champion has spanned across some of the most iconic brands including AVON, Suave, and Dove. Her focus? Diversity education and representation. Whether it’s embracing different leadership styles, creating products that work for all populations, or introducing relatable representation in mass media, she believes diversity of thought doesn’t happen without diversity of representation. In this episode, you’ll hear from Mita about what it means to lead with kindness, why diverse representation is important, and how to be a supportive ally.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/representation-matters/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introduction - Mita Mallick(03:46) Relate to experiences that are not our own(07:43) If you can’t see it, how can you be it?(10:16) Employees are your forgotten consumers(16:28) Diversity and inclusion in media(21:30) Portraying something in the world that is real(23:27) Young people seeing diversity and inclusion in media(28:14) Empathy in finding solutions(30:08) Brown Table Talk podcast(36:36) What allies can do(44:54) A piece of advice that has stuck with Mita Mallick(45:48) What would Mita Mallick name this chapter of her life?(47:20) Biggest impact on Mita Mallick as a storyteller(49:41) Content people should be consuming(52:34) Advice to younger self(52:49) Outro

Maayan Gordon’s career journey has been anything but ordinary. After surviving a gas explosion and living in an RV, she found massive success utilizing social media to grow her small businesses, and is now helping others across the U.S. do the same. With over two million TikTok followers and a growing audience on both LinkedIn and Instagram, Maayan talks with us about content creation strategies and why it’s important to market for the long-term.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-social-media-lighthouse/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introduction - Maayan Gordon(1:20) Maayan’s Story(5:18) Conception of the HootSuite Tour (8:09) Tying the Tour to Small Businesses(10:33) You don’t have to scale your business(14:41) Partnership with HootSuite(17:12) How Maayan is Helping Small Businesses(21:29) Marketing on TikTok(25:33) Advice Maayan Has Been Given(29:41) If Maayan was not a Marketer(36:17) Advice to Younger Self(37:27) Outro - Maayan Gordon

Jay Langston has spent his career working with businesses and local communities to help improve their economic well-being. Now the Executive Director of Shenandoah Valley Partnership, he is leading efforts to expand and relocate business to the region while staying true to the Valley’s roots. In this episode, Jay talks about what it’s like working in economic development and the new priorities companies have when they’re considering a location for their business.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/mindful-community-development/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introduction - Jay Langston(1:29) Getting into Economic Development(2:50) Doing business in the Shenandoah Valley(6:56) Philosophy of Economic Development(11:24) Out of the ordinary economic development(18:18) Big wins for attracting new companies(22:19) Balancing growth and what is best for the region(26:11) Working with existing businesses(28:50) Affiliation with James Madison University(32:17) Misconceptions of economic development(35:17) Telling the story of the Shenandoah Valley(40:45) Being open to new things(44:15) What is next for Jay Langston(46:13) If you hadn’t been in economic development, what would you be doing?(47:45) Advice to younger self(50:52) Outro - Jay Langston

David J.P. Fisher, Author of Networking in the 21st Century and President of RockStar Consulting, knows how to play the sales game. As a Keynote Speaker, Author, and Coach, he’s framed his methods around building connections that utilize the tools of the digital age. Armed with more knowledge than they know what to do with, buyers are now turning to those they trust to help them make an informed decision, which means networking is more influential than ever. In this episode, David talks about how the different opportunities of the digital age can help form relationships, the importance of networking ahead, and why the ‘pitch-slap’ is a thing of the past.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. LinksDavid on LinkedInDavid’s Books on NetworkingHow to Win Friends and Influence PeopleNever Eat AloneTo Sell Is HumanContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introduction - David J.P. Fisher(01:19) Updating "Networking in the 21st Century" for LinkedIn(03:25) Networking Happens In Multiple Places(05:37) Interacting on LinkedIn(09:03) Sales, Networking, and Being Empathic(14:20) The Best Salespeople Are Guides(24:22) Personal Development Precedes Professional Development(27:44) How To Sell Ethically(29:51) Networking as a Part of Your Life - Fix Your Roof When the Sun is Shining(34:42) "Old School" Networking Tips - Be Interested In Other People(43:28) Plan Your Work, Then Work Your Plan(45:47) What Scared David J.P. Fisher, But He Did Anyway(48:05) David's Highlights Of The Past Year - Survival Is The Win(50:18) If You Hadn't Been In Sales What Would You Have Been?(51:21) David's Must Reads(53:59) David's Advice to His Younger Self

Terence Szuplat had the opportunity of a lifetime at just 20 years old - a speechwriting internship in the White House. It’s what led to his passion for presentation writing, and after freelancing for many years, he returned to the White House to become one of former President Obama’s longest-serving speechwriters. In this episode of Brand Story, Terry talks about the importance of telling a story in everything you write and what it takes to connect with an audience. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Continue the conversation on social:Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/writing-for-president-obama/For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(0:00) Introduction - Terence Szuplat(1:33) Career started as an internship(6:22) Surviving eight years of speechwriting for President Obama(9:43) Speechwriters as translators(14:04) Experience writing for President Obama(18:09) Terence Szuplat's favorite speech(19:52) Importance of having a talented orator in-office(23:33) Terence Szuplat's advice for business leaders(28:15) Speechwriting for short-form media(32:37) Advice for keynote speaking(35:21) President Obama speaking empathetically(41:06) Terence Szuplat's perspective on how we can listen better(46:09) What's next for Terence Szuplat?(47:44) Quick questions(53:40) Outro

There’s a difference between communicating with someone and having an intentional conversation. As a Professor of Communication and Co-Director of ICAD at James Madison University, Lori Britt has spent her career teaching others how to identify their own personal schema and the walls that may be preventing them from effectively engaging with others. Whether you’re speaking to an individual or working as a group, her insights will prove valuable in helping shape your next conversation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/dialogue-and-deliberation/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introduction - Lori Britt(03:42) - What is ICAD (Institute for Constructive Advocacy and Dialogue)(09:39) - The approach of "Yes, And..."(13:10) - Deliberation Before Action, And "The Groan Zone"(21:59) - Challenges of Getting a Group to Communicate(26:45) - Empathic Guardrails, We are All Experts, and Authentic Listening(33:00) - Feeling Valued, and finding new possibility(39:32) - What's something that's scared you but you did anyway(41:54) - What's Next For Lori Britt(44:57) - If you weren't a communications professor, what would you be doing?(46:29) - Advice to a younger Lori Britt: Write your story, and write it boldy

We’ve had many insightful conversations over the past year with a variety of guests, each one with a unique story to tell. Their experiences shine a light on the different aspects that make for successful brands, and in this episode of Brand Story, we’re revisiting some of our favorite moments. You’ll hear from expert marketers, brand strategists, and content creators as we recap key moments from past episodes that will inspire your next business move.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/favorite-moments/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) - Introduction(02:08) - Matt Williams & Kelly O'Keefe - Brands Being Clear About What They Stand For(04:53) - Connie Hess - Being A Life-long Learner(07:35) - Andy Crestodina - Fundamentals Of A Great Website or Content Marketing(12:25) - Sarah Moore - Truly Understanding Your Consumers(18:58) - Patricia Corsi - Brand Purpose(27:17) - Jay Harrington - An Abundance Mindset(36:10) - Scott Witthaus - The Healthy Skeptic(40:00) - George Pace - Surround Yourself With People Who Add to Your Skillset(42:30) - Callie Schweitzer - LinkedIn as a Platform of Generosity(47:28) - Kristen Cavallo - Underestimating The Descent

As blockchain technology continues to grow, it’s become clear that this new technology is not just a passing phase. People are still experimenting with its uses and how it can impact consumers’ lives. But for a lot of us, the concept still seems like a foreign language. Alison McCauley has been working to change that. She’s spent the past five years working to demystify the space, and in this episode she breaks down the basics of what Web3 means for consumers.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/demystifying-web3/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introduction: Alison McCauley(04:53) - Blockchain Technology(10:30) - What Are NFTs and How Are They Being Used?(25:30) - When Humanity & Technology Connect(35:08) - Web3 Impact on Organizations, Brands & Marketers (39:15) - Where is Web3 Now?(46:13) - What Drove Alison McCauley to be a Web 3 Translator

What do you do once you’ve been named Adweek’s Ad Agency of the Year? You set the next goal. As the two-time winner, The Martin Agency understands how important it is to keep that momentum going. And as the CEO, Kristen Cavallo is always running toward the next challenge. Her mission? Fight Invisibility.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/running-toward-challengesContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Intro - Kristen Cavallo, CEO of The Martin Agency(01:30) - Building the leadership team at Martin(09:37) - Fight Invisibility (17:00) - The Odds of Failure(21:25) - The Line Between Fear and Adventure(25:25) - Trait You Used to Think Was a Weakness That You Now Value(28:35) - Building a Great Leadership Team(32:59) - Growing Up(40:42) - Saying Yes and No(50:23) - If you weren't the CEO of Martin, what would you be?(53:48) - Kristen Cavallo's Advice to Her Younger Self(57:37) - Outro

Keep at it. It’s a simple phrase that has stuck with Callie Schweitzer since the third grade. It’s an important reminder to keep learning and growing, to embrace feedback and constructive criticism. As the Head of Creator Programs at LinkedIn, Callie passes this advice and more to aspiring content creators. Tackling common mistakes and insider tips, Callie shares with us how to take advantage of the opportunities on LinkedIn and why finding yourself outside of work is a powerful influencer.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/platform-of-generosityContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Intro(3:33) LinkedIn Is A Platform of Generosity(12:20) Importance Of Writing Today.(16:16) Telling Other People's Stories(20:41) The Global Creators Program(26:56) What Has Had The Most Impact As A Storyteller?(33:37) What Guided Your Approach To Leadership?(36:38) Knowing What Works For You(40:19) What Would You Be Doing If Not At Your Current Job?(43:34) Must Reads(44:51) Advice To Your Younger Self(46:00) Outro

Being able to answer “what’s in it for the visitor” is one of the most overlooked aspects of website and content creation. It’s what Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., has spent his career teaching others to do better, and in the latest episode of Brand Story, he’s sharing his tips for content creation with listeners.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/creating-content-with-purpose/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Intro(03:12) Common Problems When Creating Content(12:59) How Stories Come Into Brand Advertising(16:48) The LBOW - Lifetime Body Of Work(27:02) Creating Visuals For Your Online Content(34:45) Putting the "Why Not" Into Stories(36:02) Changing the Messenger(37:30) Tips For Repurposing Content(45:27) Why is Producing Quality Content So Important?(48:32) If You Weren't A Content Marketer, What Would You Be?(49:02) Advice To Your Younger Self

Sustaining innovation, low-end disruption, new-market disruption. Three main types of innovation discussed by Gravity’s own Vice President, Lindsey Laughlin. How and when you use each type is based on your place in the market. In this episode, Lindsey guides us through innovation opportunities and disruptive strategy, providing thought-provoking examples and advice on how to better frame your product or service for the masses.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/turning-innovation-into-strategyContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingEpisode Chapters:(00:00) Introduction(07:05) Customers don’t buy products, they hire products(13:48) Being an empathic marketer(15:47) Bring your team along with your innovative product(18:08) Define your performance defining component(21:42) Three phases of business growth(28:28) Being a lifelong learner(29:45) Career Advice

When you’re looking at hiring employees, are you considering intellectual intelligence or emotional intelligence? While it shouldn’t be one or the other, emotional intelligence can often be seen as not as important. But when you’re working to build company culture, it can sometimes mean the difference between thriving and surviving. For Connie Hess, Partner and General Manager at Valley Engineering, understanding and adapting to employee needs is one of the most important things a company should do to create an environment for employees to be proud of.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/cultivating-emotional-intelligence/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

When you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International’s SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts' customers, ultimately turning them not only into raving fans — but avid returners.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/art-of-brand-experience/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

In this episode, we hear from Zain about his journey from working for Gary Vaynerchuck on the VeeFriends launch and moderating their NFT Discord to becoming an NFT creator himself. We help break down some misconceptions of NFTs and hear more about the community aspect that makes up the digital space.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/nfts-and-community/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

Everywhere you look, it seems another podcast has popped up. While the market may feel saturated with too many podcasts to count, there’s an increasing gap between the good, the bad, and the indifferent. In fact, there’s actually an explosion of opportunity when done well. Adam Conner thinks so, too. As the founder of Authentic Avenue, Adam believes there are few media as powerful as podcasts for sharing your brand story, building genuine relationships, and connecting with your audience in a truly unique — and often vulnerable — way.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Each episode features guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/podcasts-compounding-interest/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

Purposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Each episode features guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-brands-purpose/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

When you hear “introvert” do you immediately think, “shy, quiet, likes to be alone”? If you do, you’re not alone. But there’s so much more to the story. In fact, there are a lot of misconceptions around introverted personalities and how they uniquely engage with the world and with others. Daisy Simonis, Founder of Empowered Introverts, is on a mission to help introverts tap into their superpowers on their way to impacting the workforce — and the world — in ways they are uniquely wired to. But, this impact can only come as introverts confidently step into being their unique version of themselves. One interaction at a time.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Each episode features guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/empowering-introverts/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

Ask anyone who plays and they will tell you poker isn’t for the faint of heart or the unfocused. It’s one of the most mentally-difficult, strategic games there is. Most people play purely for fun or perhaps even for a small payout and don’t have their sights set on becoming one of the most prolific players of all time. While Bryn Kenney didn’t set out to become that either, he certainly achieved it as he amassed more than $55 million in poker earnings while also holding the record for the largest single payout in a live tournament at the Triton millions event.Whether your competition is on the poker table, in the boardroom — or in the game of life — Bryn’s approach to handling stress under pressure includes showing up as his unique self despite the obstacles that come his way. His distinctive approach has the power to teach us a thing or two about being calm under pressure and facing life with a contagious brand of positivity that ultimately touches everything around us.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-power-of-intuition/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

Creating a sustainable, successful and emotionally healthy workplace isn’t a byproduct of words on a wall. In fact, it’s much deeper than that. Kedren Crosby, President of Work Wisdom, LLC, has devoted her 25-year career to making workplaces better. In order to do better and be better, brands are realizing that successful workers also want to live better, rethinking the traditional notion of what a successful workplace looks like.Related links for this episode:Slowly: A Recipe for a Modern Lifestylehttps://www.amazon.com/Slowly-Recipe-Lifestyle-Kedren-Crosby/dp/1008948942/ref=sr_1_2?dchild=1&keywords=slowly+kedren&qid=1629760514&sr=8-2No Rules Rules: Netflix and the Culture of Reinventionhttps://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/1984877860Nine Lies About Work: A Freethinking Leader’s Guide to the Real Worldhttps://www.amazon.com/Nine-Lies-about-Work-Freethinking-ebook/dp/B07C3ZT28CThis is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/work-life-integration/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

It all comes back to Brand. That's how Kelly O’Keefe and Matt Williams from the Brand Federation see it. In this episode, we talk about how Brand is culture and culture is your competitive advantage, as long as what’s stated externally is genuinely embraced internally. We also discuss that the brands with strong, authentic convictions are the ones that aren’t just going to win more business, but are going to win more A+ talent, too.Brands can be a positive catalyst for change and a redemptive force in society. But, it’s going to take more than what brands have historically done to step up, commit, and lead the way. Related links for this episode:Brand Federationhttps://www.brandfederation.com/Beer & Brandshttps://www.brandfederation.com/beer-and-brandsThe Discipline of Market Leadershttps://bookshop.org/books/the-discipline-of-market-leaders/9780201407198"A New Brand World" by Scott Bedburyhttps://bookshop.org/books/a-new-brand-world-8-principles-for-achieving-brand-leadership-in-the-21st-century/9780142001905Hey Whipple Squeeze Thishttps://bookshop.org/books/hey-whipple-squeeze-this-the-classic-guide-to-creating-great-ads/9781119164005The New Yorkerhttps://www.newyorker.com/ This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-commitment-vs-conviction/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

George Tannenbaum is an advertising icon and true veteran in the world of copywriting. Having spent nearly four decades in the world of advertising and creative direction for the world’s top brands, he shares his journey of moving from working for a renowned ad agency to now working for himself — and what he’s learned along the way. Everyone has a story. Brand Story exists to help leaders across the country and the globe tell theirs. But, we never want it to end there. In fact, the magic of Story truly happens when you immerse yourself into the journey of another’s. It’s then you’ll find not only are you captivated by their journey, but you start to see how all of our human stories carry common themes. And it’s those very themes that ultimately connect us no matter where our story — or another’s — goes.We invite you to find your story as you explore the ones we're sharing here on Brand Story.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-storytellers-storyteller/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

In this episode, we talk with Kate Kelly, a talented writer, speaker, and historian, who shares how curiosity drives good storytelling, why it's important to respond to your audience, and how to get started writing people's stories.Kate is the writer and publisher of America Comes Alive!, a website that features little-known stories of regular people who have made a difference and changed the course of history.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/writing-is-a-craft/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

In this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values. Steve and Daniel discuss how leaders use storytelling to engage with their employees, brand culture and the importance of investing in your team, and maintaining personal connections as your brand grows.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/leading-from-the-ground-up/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

In this episode, we talk with Pat Craig, Founder and Executive Director of The Wild Animal Sanctuary. Pat shares his incredible journey from becoming the youngest person licensed in the industry to leading the largest carnivore sanctuary in the world.He talks about the importance of telling your story authentically, how connecting with the right audience can advance your mission, and how taking a different perspective can solve your problem.To learn more about The Wild Animal Sanctuary and to donate, visit https://www.wildanimalsanctuary.org.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/When-Your-Mission-is-Your-Brand/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing

For Andrea Dono, it’s all about connecting with the community. When you lead a successful downtown revitalization organization, it takes teamwork to lead efforts, create events, and promote the area.Andrea shares insights learned from her time at the National Trust for Historic Preservation’s Main Street Center and how that experience shapes how she approaches her role as Executive Director of Harrisonburg Downtown Renaissance. She talks with us about showing off your brand’s personality, staying true to your mission, and how storytelling builds community.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/fostering-community-through-storytelling/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing